Trending December 2023 # 3 Options For Ecommerce Sites To Implement Triggered Email Messaging # Suggested January 2024 # Top 21 Popular

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A review comparing different technical solutions for Ecommerce integration with behavioural email marketing

Triggered messaging is a rapidly growing part of marketing with extremely good ROI. It’s about delivering business messages that are personalized and near-real time, resulting in very good engagement. All email marketers should be doing this if they’re not already!

My previous post in this series explained when triggered messages were effective, for example for cart abandonment and onboarding sequences. This follow-up is a brief summary of the three main implementation strategies for triggered emails, using:

1. Just your E-commerce system.

2. Just your ESP.

3. A real-time marketing system (RTMS).

Using just your Ecommerce system

Many Ecommerce systems can send a few types of triggered messages, for example ‘purchase complete’ and ‘cart abandonment, either natively or using third-party plug-ins. (There are lots of these, for example Abandon Carts Alert Pro for Magento and EDD Abandon Cart for WordPress/EDD).

This is the most basic of the three alternatives. You typically:

Install a plug-in, if required.

Create new email templates in the integrated email sending system.

Configure your remarketing parameters – for example how long to wait before sending a ‘purchase complete’ or welcome email.

The upsides are:

Simple. If you want something straightforward, you can get it working very quickly.

Cheap. It may even be free.

There are three main downsides:

Ecommerce systems were designed to handle purchasing – not cart or browse abandonment . This means they collect less data, for example they usually don’t record products browsed. They also identify less shoppers and only recognize people when they logon so you may only email 25% of the people who ought to be emailed. Hence you’ll get much worse returns.

Ecommerce systems normally use dedicated email sending systems, silo’d from your main ESP, making it difficult to keep your email designs and mailing lists consistent.

Lack of personalization/branding, so emails are less effective, because the ESPs lack functionality and also can’t mail-merge data from your main ESP.

Using ESP and a Web Analytics System

Your ESP is able to send triggered emails, once you provide real-time data, and a Web Analytics system supplements the activity data from your Ecommerce system.

This is a traditional approach to sending triggered messages and keeps everything in one place.


Install a one-line script in your Ecommerce system and configure the Web Analytics system.

Create the email templates in your ESP, based on your existing content.

Configure the remarketing campaigns – for example how long to wait before sending a ‘purchase complete’ or welcome email. Some ESPs provide the capabilities for this, if not then you’ll need someone to write a custom scheduler.

The upsides are:

All your content is in one place, so managing your email templates is easy.

All your data is in one place, so managing your lists is easy.

There are several downsides:

One more system to use.

If your ESP provides a sophisticated plug-in to integrate with your Ecommerce system, then setup can be straightforward but you’ll be locked in to that exact combination. If not, as is usually the case, set up requires expensive custom programming.

Triggered emails need complex personalisation and ESPs vary greatly in what’s possible. For example you may have difficulties merging data from a shopping cart containing a variable number of products, each with several fields.

Risk of sending after purchase, because of stale data. Big-name ESP-based solutions may run hourly or even daily, leading to support calls when slow buyers are incorrectly sent cart abandonment emails

Using a Real-time Marketing System (RTMS)

There are several Real-Time Marketing/Triggered messaging systems available. These connect with your ESP and Ecommerce system, sending any type of triggered email.

Setup is straightforward. You:

1. Install a one-line script in your Ecommerce system and let the staff at the Real-Time Marketing/Triggered messaging company configure it.

2. Create the email templates in your ESP, based on your existing content.

3. Configure the remarketing campaigns – for example how long to wait before sending a ‘purchase complete’ or welcome email.

The upsides include:

These systems are highly optimized to identify and collect maximum data from the maximum number of visitors. Strategies include not waiting for logon, tight integration with the ESP, integration with third-party subscribeware such as PadiAct, and combining sessions across multiple devices. They have been shown to identify 4x as many visitors as Ecommerce plug-ins, which results in much greater ROI. Read our Triggered Messaging report on real-time email marketing.

Setup is cheap, because there is no custom programming or connectors to write. And unlike systems based on specific plug-ins or custom connectors, if you switch to another Ecommerce system your real-time marketing will still work.

Should use your own ESP, so managing your email templates and lists are easy.

There are two main downsides:

One more system to use.

Not free.

Summary on ESP

Which method you choose depends on various factors, including the size of your website, your ESP and what you’re trying to achieve with your marketing.

In general, very small online stores should look towards the built-in capabilities of their Ecommerce platform. If your website is a bit larger, you should be looking to get more marketing capabilities in order to maximize your revenue. To do this, you’ll either need to build some custom integration with an ESP with strong functionality or look towards a specialist RTMS.

You may also need a combination of methods – for example, order confirmations, password resets and sales receipts may be sent out by default by your Ecommerce system. They’ll typically be basic emails with little in the way of branding or marketing capabilities.

It may be possible to route them through your ESP so as to make the branding match and to start including other offers. Then you may be able to include upsell/recommendations using an RTMS which dynamically formats appropriate upsell offers based on the products ordered.

Finally, here’s a quick reference to the pros and cons of the different ways of implementing triggered messages for your website.

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Top 3 Examples To Implement Of Python Curl

Introduction to Python Curl

A curl is a request tool that is used to create network requests so that it allows it to transfer the data across the network, which is done using the command line. In this article, we are going to discussing curl in Python. In python, a curl is a tool for transferring data requests to and from a server using PycURL. This tool is used for testing REST APIs, downloading files, etc. this PycURL is an interface to the libcURL library in Python, and hence the PycURL is capable of inheriting all the capabilities of libcURL.

Working of Python Curl

In this article, Python curl is used for REST API for transferring the data to and from a server. In this, we will see PycURL is a python interface used to fetch the objects from a python program identified by a URL.

Curl is a UNIX command which can send GET, POST, PUT and DELETE request to a URL. There is an HTTP library called “Requests” in Python, but this library needs to be pulled as it’s not any standard module. When this library is used, we can create a simple request, and this request returns a response object which allows access to the various status codes or headers, etc. Let us see an example below with output for each line:

Examples to Implement Python Curl

Below are the examples of Python Curl:

Example #1


import requests print url


headers={'x-api-key':'09ba90f6-dcd0-42c0-8c13-5baa6f2377d0'} print headers


resp = requests.get(url,headers=headers) print resp.status_code

Here you will get the output code as status code as 200.

print resp.content print resp

The above will print the content.

From the above code snippets, we need to first import the request library, and then we create a URL, and we will print the URL, and headers will also be defined and printed. Then we saw that request.get() method is called by passing the URL and headers obtained above to this method. This method returns a response object (resp). In the above code snippets, we can see that we will be printing the content of the request using this response object.get() method which will allow us to access and print the status_code and entire content is printed, and we can also see the list of attributes of this response object that are available. Similarly, we also can use different request methods like requests.put(),, request.delete(), etc.

We can see the syntax of each of these request methods, and we can see below:

Call.request.get(URL) this is used to send a GET request to the URL., data= dict) in this dict contains a dictionary of keys and also has values to send to a POST request.

Call.request.put(URL, data =dict) this also works similarly to POST request; this will also send URL and values to a PUT request.

Call.requset.delete(URL, data =dict); this also has the same parameters as the above two request methods, and this request also sends the URL and values to the DELETE request method.

In Python, we use PycURL as a CURL tool and are used for testing REST APIs. As this PycURL supports a different variety of protocols like FILE, FTPS, HTTPS, IMAP, SMB, SCP, etc. The installation of PycURL is very simple for any of the operating systems. So below is the sampling process for installing the PycURL.

$ pip install pycurl $ easy_install pycurl

The above two can be used for installing pycurl in mac or Linux OS. Now we will see how can this be installed in Windows OS, but before this, we need to install a few dependencies. So you can run the below command in the Python terminal as below:


$ pip install pycurl

If pip is not used, we can use EXE and MSI installers available at PycURL windows.

Example #2

Let us below the sample example for sending an HTTP GET request.


import pycurl from io import BytesIO b_obj = BytesIO() crl = pycurl.Curl() crl.setopt(crl.WRITEDATA, b_obj) crl.perform() crl.close() get_body = b_obj.getvalue() print('Output of GET request:n%s' % get_body.decode('utf8'))


Similarly, there are different ways and codes in Python using PycURL for using POST, PUT, DELETE, etc., methods. Let us what code sample can be written for sending an HTTP DELETE request. This method where it deletes the server resource that is identified by the URL. This can be implemented using CUSTOMREQUEST.

Example #3

Below is a sample example:


import pycurl crl = pycurl.Curl() crl.setopt(crl.CUSTOMREQUEST, "DELETE") crl.perform() crl.close()

The above code snippet is to send the HTTP DELETE request. So we can see how to use HTTP DELETE request for sending this request using a curl tool in Python like PycURL.


In this article, we discussed the curl, which is a tool for transferring data from and to the server. In Python, we have the PycURL library, which uses libcurl, a standard library, and PycURL uses its values. We also saw the various methods that are called syntax. In this article, we also saw the usage of PycURL, which we first saw how to import it and how to use this and use various curl methods such as perform(), close(), etc.

Recommended Articles

We hope that this EDUCBA information on “Python Curl” was beneficial to you. You can view EDUCBA’s recommended articles for more information.

Triggered Emails Continue To Outperform Bau

Chart of the Week: Q4 2023 saw email engagement stay mostly stable but triggered emails still outperformed BAU messages, despite the lower volume

A huge part of improving email performance is benchmarking against industry standards to see where you are above or below average. The latest Epsilon ‘Email trends and benchmarks report’ takes a look at Q4 2023 to see how emails performed compared to the rest of 2023 and previous years.

Key takeaways

The majority of email metrics for Q4 stayed relatively stable compared to the rest of 2023. Emails that were triggered by specific actions taken by website visitors or customers received fairly strong results while business-as-usual (BAU) emails stayed stable.

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Looking at 20.7 billion emails across a range of industries, the report shows that open rates dipped slightly compared to Q3 2023, standing at 29.4% compared to 31.3%. They were also slightly down compared to the same period the previous year when open rates stood at 32.1%.

It is expected that the open rate is lower in Q4 than Q3 due to the high volume of emails sent between the start of October and the end of December. It also makes sense that YoY figures were down when you consider that the same period in 2023 saw 18.4 billion BAU emails sent compared to 2023’s 20.7 billion.

BAU performance by industry

When broken down into industries, consumer and business publishing/media general saw the strongest email performance improvements during Q4. While the open rate in this industry is still below that of financial services, automotive, consumer services general and travel/hospitality services, this industry saw its open rate increase by over 5% year on year.

BAU Message types

The number of marketing emails also increased from the 74% sent in Q3 2023, showing just how much marketers compete for space in inboxes as the holiday season starts.

Triggered emails

Triggered emails that are delivered because the recipient performed a certain action consistently outperform BAU emails. This type of email is much more personalized, making the messaging relevant. Not only does this mean triggered emails are an effective option as standard, it also means they are likely to be a key part of your email marketing strategy during busy seasons.

Overall, triggered emails accounted for just 1.6% of total message volume in Q4. While this percentage is lower than previous quarters, it is due to the large increase in all emails included in the report and there will still around 4.4 billion triggered emails sent during this period.

Final thoughts

While you may not be able to personalize all messaging within BAU emails, it could be worth looking at ways you can ensure you are sending the right message to the right person. This can mean tailoring product recommendations or the message type to customers’ preferences. This can be based on their activity or you can include a checklist of topics on your email signup form, enabling customers to choose what they receive.

Although triggered emails still continue to perform well, these are starting to clutter up inboxes as well. Brands can no longer rely on the same offers or messaging if they want to get noticed by savvy shoppers. Refreshing your triggered emails regularly will ensure that regular website visitors aren’t seeing the same messaging.

With email still providing great ROI, perfecting your messaging and send strategies can ensure you see the best results and don’t get left behind by the competition.

4 Best Antivirus Options For Software Developers

4 Best Antivirus Options for Software Developers Try the latest security solutions to block all cyber threats




We have discussed the best antivirus for software developers that allow for easy customization and flexibility. 

Marking a specific folder as safe is a great way to manage development when you have a running antivirus. 

Unlike other software discussed in this article, Windows Defender comes pre-installed on your Windows PC and remains a great option that allows for easy tweaks. 

Using antivirus (AV) software remains a best practice in computer maintenance. It keeps viruses at bay and signals you when there is an intrusion into your computer.

In this day and age, you dare not browse the internet without some form of protection. Browsing the web means you have to interact with other connected devices, you may share files and resources, and you might have a malicious user try to compromise your network and steal critical data. These and more are reasons why you need an antivirus.

But from a developer’s viewpoint, an AV is not always the white angel. In many testing scenarios, they may stop critical programs from running, or increase the testing duration. False positives become a nightmare, and shutting the AV may be the solution to running a smooth software test. Learn more on our guide for best antiviruses without false positives.

In this article, we like to explore some of the best antivirus software for developers.

Should developers have antivirus software on their machines?

There are no reasons why software engineers shouldn’t have antivirus software installed on their computers, and there are compelling arguments for this.

However, for this protection software to not be a bother during development, keep the following in mind:

Set up your antivirus software to recognize the development folder (the one associated with the code repository) as a trustworthy folder.

Ensure that files transmitted through email have a different extension to get past most email clients’ attachment regulations. Many antivirus programs will warn you if you open an executable file.

For development, use a virtual machine. This has a performance cost, but the benefit is that if anything goes wrong, all you have to do is delete the VM or restore it to a week-old snapshot and execute a git pull. It’s a lot simpler to accomplish this than to retain actual machine snapshots, particularly when the hardware is changing.

If these elements apply to your situation, then having good antivirus software will surely have a great impact in the long term.

What are the best antivirus apps for developers?

Linux, as well as Mac and Windows machines, are all supported in this AV.

ESET also has a lot of configuration options, which may appeal to developers, but it may be difficult for beginners to grasp in certain areas. So, developers will be able to use these alternatives to get the most out of their software development process.

This AV is reliable. It’s also worth mentioning that Live Guard, an additional layer of cloud analysis to identify freshly discovered threats, has just been added to the suite’s protections.

It also includes some intriguing extras, such as the password manager and a safe, encrypted file vault, which are likely to be quite beneficial to software developers.

Additional features:

Improved network inspector



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To begin with, the overwhelming number of functions included in Bitdefender is quite astounding. Even if you get Bitdefender Antivirus Plus, you will receive online banking protection with Safepay, which is a secure browser that protects you from all perspectives.

A vulnerability scanner, password manager, and a high-quality VPN with a daily limit of 200MB are also included in this package.

Bitdefender is very user-friendly, with a professional and well-balanced UI that’s appropriate for total novices as well as specialists looking to adjust things. This flexibility is ideal for a developer who has to alter settings to enable specific applications.

The antivirus includes all of the above and capabilities to increase PC speed and locate lost mobile devices.

Bitdefender Total Security is the company’s flagship product. It includes various PC maintenance tools and support for Android and iOS devices, Mac, and Windows PCs – in other words, it’s a one-stop shop for your whole family’s online security requirements.

Regardless of the Bitdefender edition, you select, you’ll receive a lot of value for your dollar, especially if you have a lot of devices. 

Additional features:

Fast scan

Configurable interface

Advanced threat defense

Bitdefender Total Security

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After installation, there is not much to do; Malwarebytes operates in the background to protect you without you having to do anything.

Malwarebytes’ primary Scan tool swiftly scans your startup items, RAM, and essential file system regions.

A distinct Custom Scan lets you choose which objects to scan, including individual files, and allows you some flexibility over how they function (such as whether to scan within archives and what to deal with possibly harmful applications). This feature is essential for the developer who will want to mark some folders as safe. 

Malwarebytes also includes basic URL filtering, detecting and blocking fraudulent link attempts. This secures all of your applications at the network level and does not need browser add-ons.

Additional features:

Cloud management console

Threat hunting, isolation, recovery

Brute Force Attack Prevention

Ransomware, zero-day exploits, phishing protection

Microsoft Defender antivirus does not seem to get the respect it deserves for its security features. This tool has constantly evolved since its release in Windows Vista.

Microsoft Defender offers a comprehensive variety of options for scanning, including a full system scan, a fast scan, a custom scan to examine specific folders and files, and a boot scan to eliminate the most persistent threats before Windows completely boots.

Defender’s Controlled Folders function adds a second degree of security. When you enable this feature, it automatically prevents unauthorized applications from reaching essential folders (these folder lists can always be updated). This is a practical method of safeguarding test software.

Antivirus isn’t the only thing to look at when it comes to Windows Defender; there are plenty more. The firewall is most likely at the top of the list. 

This firewall performs an excellent job of defending you from incoming network threats, but it’s less concerned with managing outward access; if a program has administrator privileges, it may tweak the firewall by adding its own rules.

You may wish to create unique rules for some of your test applications.

Additional features:

System performance reports

Real-time threat detection

Hardware security

⇒ Get Windows Defender

Regardless of your computer use habits, we recommend you employ an antivirus to keep you safe. However, we understand that it may come with some drawbacks for a developer, notably the considerably slower times it takes to test and run applications. Still, these do not outweigh the many benefits.

We have not made this list in any particular order, but we have shed some light on some of the antiviruses that allow flexibility and customization. These are great for developers who may need to tweak some settings to run programs.

If you want to explore further and seek out some free solutions, you should read our guide on 5+ truly free antivirus software.

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How To Use Facebook For Email Address Capture

Plus a clever Facebook cover image trick

With ever lowering Facebook reach, fan acquisition on Facebook is increasingly less of a desirable goal. Yet I do believe that the platform still has a major role to play for many brands, not least because of the ubiquity of the platform, but also for its simply awesome targeting potential.

Page admins have moaned long and hard about decreasing reach – how hard it is to reach fans which many have paid to acquire. With the end of like gating and further algorithm changes afoot in January (Facebook will drastically reduce the reach of Pages that have a tendency to post promotional content with limited “context”), it is most certainly time to re-think the way you use the platform, particularly if your focus to date has tended towards those vanity metrics of big fan numbers.

The “Download a Whitepaper” incentive has been used in B2B marketing successfully for many years and I’ve been trying a similar approach on Facebook for my B2C Page Musicademy. By creating an irresistible offer we’ve been able to data capture many email addresses and also delight users with a free gift that is genuinely useful (and neatly showcases our product range in a “try before you buy” format).

I’ve been trialling two different approaches. The first uses a cover image trick that I’ve only ever seen one other brand try. This approach is aimed at existing fans with a view to data capture of their email address.

Facebook cover image trick

Here’s how the cover image looks:

So far so good. We’ve drawn attention with a great offer and got the user off Facebook and onto a landing page of your choosing. What’s next?

The landing page

The landing page takes users to an Infusionsoft data capture form. Infusionsoft (view demo here) is the leading sales and email marketing software for small businesses and I can’t recommend it highly enough. This form is actually hosted on my website but there are plenty of other options including MailChimp data capture devices and a host of Facebook apps.

By completing this form, users are then sent to a landing page with the promised 40 free lessons, but any tick besides the instruments of interest triggers an email sequence full of great content (and a little info about products). I’ll write a more detailed post about my approach to email and content marketing using Infusionsoft another week.

Note that there are a number of good practice tips to share from the landing page above.

I’m only capturing the minimal amount of information I need – first name because I then personalise subsequent emails, email address (obviously) and some simple ticks to identify areas of interest

Double opt in – this is not essential in Infusionsoft so I’ve not made it a necessary part of the sign up process but does mean that we get the important double opt-in for many of the new users

Share the love – this would actually be better as a mail:to link but you can see how I’m using every opportunity to spread the word about Musicademy

Personalised content – by giving users the chance to tell us more about themselves they end up with emails containing content far more relevant to them than the standard “spray and pray” newsletters

Reassurance about no spam policy

Follow buttons

Data capture apps

Shortstack, Woobox, TabSite and many other app providers will allow you to create a Facebook app which enables data capture. Remember that Facebook apps do not work on mobile  unless you use a workaround such as this one we created using the Facebook app StaticHTML by Thunderpenny Software which will provide a link that will work on mobiles.

Again, some good practice to draw from this example:

No space within the 20% rule for the logo so I’ve ditched it – the brand name and favicon are clear at the top anyway

You are allowed text on product shots. Otherwise try to use the images to convey the message as I have done here with the silhouette image of the instruments

This ad was created in Power Editor which gave me lots of control over the content in the various places on the ad as well as the call to action button. Previously this type of ad was only available as a result of going through the somewhat laborious “Unpublished” or “Dark post” route. Now it’s just the standard method of ad creation and thankfully offers an edit facility without recreating the content from scratch

Limited repetition of text. I’ve made each of the areas (Text at the top, Headline, Link Description and Display Link) convey a relevant but non repeating message. Whilst there may be a case at times for repetition, I think often it is better to have no text than repeating text

Want to learn more? Come and see Marie teach live

5 Tips & Best Practices For Marketplace Ecommerce Sellers

It’s difficult enough to make it as an ecommerce seller on the Amazon Marketplace when you know what you’re doing; it’s a competitive platform.

But if you don’t have a firm grasp on how to set yourself apart from other sellers, finding success on Amazon Marketplace can be quite challenging.

The truth is, optimizing your third-party Amazon Marketplace ecommerce store is a worthwhile endeavor; the Amazon Marketplace generated $117.7 billion in fiscal year 2023.

If you want a piece of that, you have to set your store apart from all the rest – and that involves understanding and employing the best practices of third-party selling on Amazon.

No one can deny that it can be time-consuming and take a lot of work to succeed on the platform, but employing these tips will give you the best chance of rising above mediocrity and reaching the customers who really matter to you.

So, if Amazon Marketplace success has long been eluding you, check out this listicle of the five best tips and practices for Marketplace ecommerce sellers.

1. Write Masterful Product Descriptions

As in every form of ecommerce, Amazon Marketplace ecommerce involves some degree of content marketing. In this case, it’s all about writing the best product descriptions that customers have ever seen.

This makes sense on multiple levels.

Practically speaking, customers need as much detail as you can give them about what you’re selling and how it differs from competing products.

The most comprehensive and detailed product descriptions address that need, covering everything from the product’s model and serial number to every feature that comes as part of the package.

Also, SEO-optimized product descriptions – that is, descriptions that use relevant Amazon-based keywords – have a better chance of ranking in Amazon’s search results and getting found by the customers you want.

You can actually perform keyword research on Amazon by starting a search query and seeing what the algorithm predicts to come next.

Or, complete an actual search and look at the first set of products. If they are ranking where you want your competing products to rank, have a look at their listings to see what they’re doing right. It’s a good chance to lift some keywords and employ them in your own listings.

However you want to go about the keyword portion of this, always ensure your product descriptions give users as much information as possible – because the most useful ones are the ones with the best chances of ranking well on Amazon.

2. Focus On Building Reviews

As with local Google Business Profiles, Amazon product reviews go a long way toward showing the Amazon algorithm that customers like what you’re selling.

Similar to the descriptive product listings above, positive product reviews make sense on two levels on the Amazon Marketplace.

For one thing, the algorithm will naturally prioritize products with a lot of positive reviews over ones with one-star reviews. That’s just all about the user experience on the platform.

Think about it logically: If Amazon wants to sell more products to more customers, it will show product results that historically have performed well with real users.

So, five-star reviews work for Amazon’s A9 algorithm (the one responsible for product rankings), but they also make an impression on human customers. Very few people will buy a product they’ve never seen before if they see it has an average customer rating of only one or two stars.

Those types of poorly rated products exist on Amazon, and they’re usually punctuated with customer reviews warning others to stay far away.

You will rank higher on Amazon’s results pages if you have an average customer rating of 4.5 stars or more and plenty of sales. Sales will come in time if you do everything else right.

In the meantime, you can work to get a review on every item you sell on the Amazon Marketplace.

The easiest way to do it is to use the Request a Review button in Seller Central. Amazon will send an automated email to the buyer asking for a review and rating. To keep with Amazon’s policies around asking for customer reviews, this button is only available between 5 and 30 days after the product is delivered.

3. Invest In High-Quality Photos

If you’re a Marketplace seller, this third point should already be on your mind: use only the best, highest-quality photos of your products.

If everything else between you and your competitors is equal, and you don’t use product images in your listings, you won’t be able to outrank them.

Think about your own time using Amazon to shop for things. The default product photo is the first thing you see about a listing, before you even read a word of the product description. So images are vital if you really want to sell things to people.

Just ensure the images are high resolution and show the product in all possible detail. This will allow customers to zoom in on the products and see what they want up close.

Another quick tip is to get photos of the product being used in its intended environment. This could apply to almost anything you sell. If it’s a stereo system, show it sitting on a shelf with the speakers on either side.

Or maybe you’re selling a garden hose and reel. Have one of the high-quality images show the hose in a backyard wound around the reel.

Adding images to your product listings is a no-brainer, but if you’ve derived any additional pro tips from this section, that’s already another win for you.

4. Don’t Try To Be Too Unique With Your Pricing

One issue of the Amazon Marketplace that’s a fascinating area of study is how to price your products.

As in other business venues, go too high, and you’ll price yourself out of vital customer business; too low, and you might get more business, but you won’t turn much profit.

The answer to the question of Amazon Marketplace pricing is essentially to be boring about it: go somewhere in the middle of all your competition while still making sure you’re earning the profit margin you want.

You know from your own business workings how much you need to make on a sale to break even. Once you have that number, you’re in a good spot, but you’re not done yet.

You then have to know the percentage of profit you want to make. This can be difficult because, for one thing, it will be different for everyone, and for another, you may need to learn how to judge this against what you think your customers will pay.

Here again, I can direct you to your competition on the Amazon Marketplace.

Maybe you manufacture and sell turntables. If a competitor is selling a turntable with roughly the same features and capabilities, and the price of their models doesn’t exceed $300, you may be off-base in charging $550 for yours.

Remember that the products are almost identical; there is something to be said for charging the customer more for a better-quality product, but you just couldn’t justify two brands of the same product having such a large cost discrepancy.

With Amazon specifically, you’re already paying to sell your products on the platform. You pay even more if you opt for Fulfillment by Amazon.

Those fees already add more to your cost, and you would have to work them into whatever prices you ultimately determine for your products.

In the end, pricing on Amazon comes down to a few things:

Your costs of doing business.

Your competitors’ prices.

The profit margin you want to make.

Don’t go crazy with pricing; just make sure your price is fair for the product you’re selling, and try to be somewhat in line with similar products already on offer.

5. Put Effort Into Customer Service

Finally, if you’ve been treating customer service lightly in your Amazon store, it’s time to revamp your whole approach.

Customers respond to sellers who appear to take their concerns seriously, and there are some concrete steps you can take to be a good business and do exactly that.

First of all, on your Amazon product pages, you can directly answer questions that customers ask about your offerings. This is the perfect opportunity to convert additional customers by laying out even more information you may have yet to include in the product description.

It’s also a chance to communicate directly with people who are thinking of buying your product!

By answering these questions, you are accomplishing two goals at once: offering more information that could lead to a sale, and demonstrating that you’re a company that knows how to talk to customers in a helpful and professional way.

The other major step you can take in the realm of customer service is to respond to negative product reviews by verified customers.

This is an automated feature of the Amazon Marketplace where sellers can contact customers who have bought their products but left negative reviews on the product page.

In this context, negative reviews refer to ones with star ratings between one and three.

To prevent any kind of inappropriate solicitation of a review change, though, the Contact Customer feature uses a series of email templates to address negative reviews.

In the initial email, sellers can offer customer support by inquiring for more information from the customer or simply offer a full refund.

In any case, the Contact Customer feature is your best avenue to dealing with negative Amazon reviews.

Even though all this happens privately between sellers and buyers, it could still positively affect your product’s rating – since customers can, but don’t have to, change their review after you resolve the issue.

The point is that excellent service could have a real impact on your overall Amazon seller profile, so don’t neglect it.


Amazon Marketplace can be a lucrative platform for ecommerce sellers, but it’s also a crowded space, and reaching your target consumer is easier said than done.

Chances are that you won’t achieve booming success by simply signing up and listing your products.

Instead, try employing some of these tips and best practices to optimize your presence on Amazon Marketplace and get the edge on your competition.

It might take a little time and effort, but the results will be well worth it!

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