Trending November 2023 # 4 Best Group Policy Reporting Tools # Suggested December 2023 # Top 15 Popular

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4 Best Group Policy Reporting Tools [2023 List] Get flexibility on managing GP

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Group policy reporting tools help administrators gain insight into how GPOs are being used and identify any potential issues.

They support organizations to ensure compliance with regulatory requirements by providing detailed information about GPO settings and configurations.

Create multiple user accounts in one go

Modify the attributes of multiple users at once using CSV file import

Enable or disable users, and set account expiration dates of users in bulk

Change passwords of a single or multiple users

Manage all the Active Directory (AD) processes and workflows with one tool!

Group policy reporting tools are software programs that help organizations manage and monitor the policies and settings for their Windows-based networks.

These tools can be used to monitor and report on the configuration of group policies, including which policies are in effect, which users and computers are affected by them, and how they are configured. Let us now explore some benefits and some of the best available options.

Improved visibility into the configuration of group policies, making it easier to identify and troubleshoot issues.

Tracking changes to group policies over time can be useful for auditing and compliance purposes.

The ability to generate reports on group policies, which can be used to demonstrate compliance with regulatory requirements or to identify areas where policies need to be improved.

With that said, let us highlight some available options.

ADManager Plus is not specifically a group policy reporting tool but Active Directory management and reporting software that provides a range of features to manage and report on Active Directory, Group Policy, and other Windows-based services.

It allows IT administrators to manage and report on user and computer accounts, group membership, security settings, and more.

The tool has a built-in reporting feature that allows you to generate predefined and custom reports on Active Directory and Group Policy changes, which can be helpful for auditing and compliance purposes.

It also allows you to manage Group Policy Objects (GPOs) from a single console.

Additionally, it can generate reports on group policies and track changes over time. Still, it does not explicitly focus on Group Policy reporting as its main features like the GP Reports Manager, Policy Reporter, and GPO Migrator.

Some features we like include the following:

Reporting

Bulk management

Delegated administration

Active Directory management

ADManager Plus

A unified administration and reporting solution for Active Directory (AD), Skype for Business, Exchange, Office 365, and G Suite.

Free Trial Download

GP Reports Manager is a tool for Microsoft Dynamics GP (formerly Great Plains) that allows users to manage, schedule, and distribute reports in a centralized and automated way.

It allows users to schedule reports to run at specific times and then distribute them via email or to a network location.

It also provides a web-based report management interface, allowing users to view, edit, and run reports from any web browser.

Additionally, GP Reports Manager includes security features, such as restricting access to specific reports based on user roles and permissions.

Overall, GP Reports Manager is a powerful tool for automating and managing the distribution of reports in an organization that uses Microsoft Dynamics GP.

Some features we like include the following:

Automated report generation

Access restriction

Great web-based report management

⇒ GP Reports Manager

Expert tip:

It allows administrators to view, compare, and migrate GPOs between domains and forests and generate reports on GPO settings and configurations.

With GPO Migrator, administrators can also backup and restore GPOs, and track and manage GPO changes over time.

GPO Migrator also provides a graphical user interface, simplifying managing and migrating GPOs. Additionally, GPO Migrator can be integrated with third-party reporting tools to provide detailed information about GPO settings, configurations, and changes.

GPO Migrator is a valuable tool for managing, migrating, and reporting on GPOs in an Active Directory environment.

Some features we like include the following:

GPO to GPO migration

Migration from RSOP

GPO backup creation

⇒ GPO Migrator

4 Best Tools For Multi

4 best tools for multi-store eCommerce with one database

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It can be difficult to manage multiple stores but that’s why there are multi-store eCommerce tools.

Multiple eCommerce stores with one database can be managed from the same dashboard.

The first solution from our list is a customer helpdesk tool that will boost your sales quickly.

Check all our suggestions because you will also find a lot of flexible and customizable solutions.

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Managing one store can be challenging if you have a lot of products but if you have multiple stores that rely on the same database things get complicated.

You can have a whole team to manage the supply and demand for each store or you can use multi-store eCommerce software even if you have only one database.

Whether we’re talking about product management or customer service, you need an aggregated solution that will help you get the best of your resources.

There are plenty of such solutions on the market but only a few or just one will meet all your requirements so make sure you check the best multi-store eCommerce platforms.

Znode is a multi-store eCommerce solution that allows easy management of your stores, your sites, and brands from one single place.

At the base of this solution, there is a PIM (Product Information Management) tool with a flexible data structure that allows you to share the same catalog for many stores, simplifying the catalog management.

Actually, you can do that with themes, categories, payments, accounts and users, taxes. You can apply them at one or more stores, or individually to each of them.

The way you pay for Znode is also flexible and it depends on the complexity of the services you choose for your stores. It can be applied by profile, customer, account, by store, exactly the way that makes it more convenient.

Let’s see a couple of Znode’s top features:

Flexible structure and tools that can be personalized to your demands

Multi-brand and multi-site capabilities

Tools for creating regional eCommerce stores

B2B presence with account-based pricing, and a B2B2C presence

The ability to test and launch new business models

⇒ Get Znode

If you become a tycoon and your sales are only going up, you need some help in creating a store network with personalized features to grow your brands even more.

That’s what StoreHippo is for, creating multiple, unique storefronts but with centralized inventory and customer data, all managed from the same dashboard.

You can create geo-located based stores in multiple cities or even countries, you can create affiliate stores with unique URLs and multiple keywords for each store, and many more.

You can even set overrides for the prices of each product in each store based on location or other conditions and create store-specific discounts. StoreHippo can be the way to start off your chain so try it.

Expert tip:

Multiple store management from a single dashboard

Create unique storefronts for each store

Create different stores for each geographic location

Create price overrides and discounts for any product on each store

⇒ Get StoreHippo

AmeriCommerce is called by its creators as the industry standard for multi-store management. And that’s because you will be able to manage your customers, inventory, and content from a single console.

You will benefit from a lot of B2B features and customization tools and be able to use the same database for all your stores, thus simplifying the product management.

Of course, you can have different prices for each store, different shipping settings, you can apply discounts but you can also display the same products in all the stores.

You can have custom domain URLs, design themes for each store, and edit every single aspect of the design. AmeriCommerce is great for agencies and resellers so give it a try.

⇒ Get AmeriCommerce

Wix eCommerce is the go-to platform when it comes to professional online store websites that bring conversion rates.

You can efficiently build your online store using this website solution that includes 500+ free templates ready to generate profit.

It’s possible to go from scratch and design your online store in only a few steps. You just have to log in to your account and start customizing your multi-store website.

There are practical tools you can utilize to establish your brand for your online store. At the beginning, you have tools like logo maker or business name generator.

After the first steps, you can start to develop your digital store and manage your inventory, add thousands of products and collaborate with other suppliers.

Let’s see what are the key features of Wix eCommerce:

Customizable cart and checkout

Automated sales tax

Limitless customization with APIs

Integrated shipping solutions

Advanced payment tools

⇒ Get Wix eCommerce

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How To Add Group Policy Editor To Windows 11/10 Home Edition

Add Group Policy Editor to Windows 11/10 Home

Related: Windows cannot find GPEDIT.MSC.

Policy Plus Review

Policy Plus is a free open source tool that makes it possible to edit Local Group Policy Object on a Home edition of Windows. But you may wonder if this feature was not available in Home edition, is it legal to use this tool? Yes, the tool is in complete compliance with licensing, and you are free to use it without violating any terms.

Edit Local Group Policy Objects in Windows 11/10 Home Edition

If you have already used Group Policy Editor, you might be aware of administrative templates. These templates are actually the basis of the tool. While some of the administrative templates are available in Home Edition, you need to download the rest of them from the internet. Policy Plus comes with inbuilt functionality to download the latest package of these files from Microsoft. All you need to do is run the tool and then go to ‘Help’ and select ‘Acquire AMDX Files’. This will download the full set of policy definitions from Microsoft.

This tool can easily view and edit Registry-based policies in local GPOs, per-user GPOs, individual POL files, offline Registry user hives, and the live Registry.

Once you’ve made changes to a Group Policy Object, you need to restart your computer for the changes to take effect.

Features in a nutshell:

Runs and works on all Windows editions, not just Pro and Enterprise

Complies fully with licensing (i.e. transplant no components across Windows installations)

View and edit Registry-based policies in local GPOs, per-user GPOs, individual POL files, offline Registry user hives, and the live Registry

Navigate to policies by ID, text, or affected Registry entries

Show additional technical information about objects (policies, categories, products)

Provide convenient ways to share and import policy settings.

The RefreshPolicyEx function does not work on Home edition, so restart your computer to observe the changes. Also, you can create and edit per-user GPOs, but their settings are ignored by Windows. So, you need to edit the registry yourself for those changes to take place.

Overall, Policy Plus is a great tool. It almost brings a complete Local Group Policy Editor to Windows 11/10/8/7 Home Editions. You can use this tool freely and even compile the source from scratch. There might be some issues with the tool because it is still in the development stage, but you can report issues to its developers.

Visit Github to download Policy Plus for Windows.

Enable chúng tôi on Windows 11/10 Home Editions

Microsoft also offers an undocumented way to enable GPEDIT in Windows Home editions as follows.

Sign in as an administrator, stay connected to the internet and execute the following command one after the other in an elevated command prompt windows:

FOR %F IN ("%SystemRoot%servicingPackagesMicrosoft-Windows-GroupPolicy-ClientTools-Package~*.mum") DO ( DISM /Online /NoRestart /Add-Package:"%F" ) FOR %F IN ("%SystemRoot%servicingPackagesMicrosoft-Windows-GroupPolicy-ClientExtensions-Package~*.mum") DO ( DISM /Online /NoRestart /Add-Package:"%F" )

Once done restart your computer and see.

On the restart, you will be able to open the Group Policy Editor, but some administrative templates may be missing. You can manually download and install ADMX files; however, do remember that not all features are available on the Home edition. Multiple Local Group Policies (MLGPOs) are also not supported on Windows Home. You should also note that Windows Home users will have to necessarily restart their computer to apply new settings.

TIP: Here’s how to install Hyper-V on Windows 11/10 Home.

Tools And Tips For Using Google Analytics With Excel To Improve Business Reporting

I’m excited by the new opportunities to readily access and manipulate your Google Analytics data through the tools provided by Microsoft Excel gives great opportunities for creating custom dashboards or in-depth analysis. This post shows you how and highlights some of the free and paid tools to help.

But many site owners or marketers who aren’t web analytics specialists may have missed the announcement in April when Google Analytics launched an API to enable developers to access Google Analytics data and incorporate it into other web services or software.

You can see the tools available to link to Excel in the Google Analytics Application Gallery.

This is significant since as Econsultancy recently reported in their Online measurement and strategy report, 80% of surveyed businesses are now using Google Analytics, so there is a great opportunity for many companies to get more from their Google Analytics installation by devising reports and analysis to it to improve and report on their online business.

About the Google Analytics API

The API has these features to query your accounts and profiles:

Define own start and end date – good for standardising monthly or quarterly reporting

Define dimensions (e.g. ga:pageTitle) and metrics (e.g. ga:bounces)

Can define sort orders

Can query using filters similar to profiles or Advanced Segmentation, e.g. restrict results to show keywords related to brand search only

Offers an extract feed with 10,000 record

View reference for data feed API

View reference for dimensions and metrics

View Google Analytics API sample page

The benefits of using the API as I see it are:

Can analyse larger data volumes (rows – the maximum is 10,000 rows per query – much larger GA reports)

Can calculate derived or custom metrics – web analytics tools like Omniture or Webtrends enable this, but GA doesn’t by default

Can produce custom reports and dashboards – there are some capabilities for this with the new custom reports feature within GA but I have personally found it lack flexibility

Can use to archive select data – Google claims to store data for at least 25 months (may be more) – if you need historic data the API can store it

When combined with an analysis tool like Excel options for analysis through sorting, filtering and alerts are enhanced

Complexity and staff training – as with all analysis the analyst has to know the right questions to ask

Business reporting and analytics in Excel using Google Analytics

In August, Google Analytics showcased some tools for creating Excel reports with Google Analytics. I’ve been experimenting with them. Here are my recommendations on how you can use them:

1. Simple Excel worksheet to configure from Mikael Thuneberg

This is a simple template you can adapt to your own needs. It has 2 functions:

getGAdata – to pull data you specify

I found it easy to setup – you just enter your login details, profile number and an authentication string. Then you just need to type in the dimension and metrics for what you want to view using this reference. The example below shows how a report can be produced on brand keywords using a filter.

You can amend the functions – I would recommend adding a login dialog a button to activate a new API query – it can get unresponsive when tabbing between fields. I will do this when I get a moment.

2. Tatvic Excel plugin

This is the next level of sophisitication provided by an Indian GAAC authorised consultants. Currently free, it makes it easy to select dimensions and metrics onto different worksheets and then update or refresh these when required. I found it retrieved 1,000s of records quickly to enable detailed analysis of landing pages or keywords.

3. Shufflepoint query selector

This is a similar approach to defining queries – slightly more polished than Tatvic, but a paid service.

Other systems for enhancing Google Analytics reporting

Of course, Excel isn’t the only method of improved Google Analytics reporting and several other software or services that have been released.

Update – other tools

Best Etl Tools & Software

Clearly, ETL tools have their place in today’s data-drive enterprises. Every big data analytics project requires collecting data from disparate sources, getting it into the right format and then loading it back into the analytics software. So it’s no surprise that ETL, short for “Extract, Transform, Load” is used daily.

Unsurprisingly, the market for ETL solutions is booming. According to MarketsandMarkets, “The data integration market is expected to grow from $6.44 billion in 2023 to $12.24 billion by 2023, at a compound annual growth rate (CAGR) of 13.7 percent.”

Many vendors have jumped into the market with ETL and data integration solutions. The list below features eight of the largest ETL vendors and their key products.

Jump to:

Gartner named Informatica a Leader in its Magic Quadrant for Data Integration Tools, giving the vendor its highest overall score. For ETL, the company offers its Intelligent Data Integration Platform, which includes its Advanced Data Transformation, B2B Data Exchange, Connectors, Integration Hub, PowerCenter (automation) and Real-Time Integration products.

Informatica’s biggest strengths are its large customer base and its extensive product line. Gartner estimated that 9,000 organizations use Informatica’s data integration products and that 75 percent of the contract review calls it receives in relation to data integration mention Informatica. The company also has an ecosystem with more than 500 partners, and it offers training, certification, services and support.

However, the company has a reputation for high prices. Also, Informatica offers so many different products that it can be confusing for customers.

Purchased by Dell in 2010, Boomi offers an integration platform as a service (iPaaS) that includes ETL capabilities. Gartner named Boomi a Leader in its Magic Quadrant for Enterprise Integration Platform as a Service and noted that the company experienced more than 50 percent revenue growth in 2023, adding 1,500 clients.

The Boomi platform boasts high flexibility with the ability to integrate both cloud-based and on-premises data and applications, and it supports real-time, event-based and batch processing. The company boasts that it has more than 7,500 customers, including Novartis, LinkedIn, and Kelly-Moore Paints.

When it comes to weaknesses, Gartner cautions that some users, particularly those who describe themselves as “citizen integrators” found the Dell Boomi interface difficult to use.

IBM describes InfoSphere DataStage as “a leading ETL platform that integrates data across multiple enterprise systems.” Named a Leader by Gartner, it runs on-premises or in the cloud and on either distributed or mainframe systems. IBM also offers a number of other data integration tools, including many that are sold under the InfoSphere brand name and its iPaaS called Application Integration Suite on Cloud.

Like Informatica and Dell Boomi, IBM enjoys a very large customer base. But unlike many of the other products on this list, DataStage is focused primarily on ETL, although it integrates with other IBM tools and the Hadoop ecosystem. IBM offers flexpoint licensing.

On the downside, Gartner said that some customers find it difficult to understand IBM’s pricing, and that they often need technical help to use DataSphere with other IBM data and analytics tools.

Known for its business intelligence and analytics solutions, SAS calls its Data Management Platform “the industry’s leading integration technology.” It features support for Hadoop and legacy data platforms, ETL capabilities, a drag-and-drop GUI, data federation, data governance, metadata management and much more. It has also been named a Leader in the Gartner Magic Quadrant.

Strengths of the Data Management Platform include its ability to integrate data from a very broad array of sources. It has strong support for the Hadoop ecosystem, including Impala, Pivotal HAWQ, MapReduce, Pig and Hive, and it promises a truly integrated solution that is easy for business users to utilize without assistance from IT.

The biggest weakness of the SAS solution is its high price.

SAP Data Services promises universal data access, native-text data processing, intuitive business user interfaces, data quality dashboards, simplified data governance, high performance and high scalability. It deploys on-premises only, and it includes data quality as well as data integration capabilities. The company also offers a number of other on-premises and cloud-based data integration and analytics tools.

Customers who use other SAP software will likely be attracted to its data management and ETL products because they make it easy to incorporate data from other SAP applications. And its clean interface provides a good experience for business users.

On the con side, SAP, like many of the vendors in this list, gets negative reviews for its pricing. SAP also has such a large product lineup that customers also sometimes get confused about which products they really need.

Part of Oracle’s relatively new Autonomous Cloud services, Data Integration Platform Cloud offers artificial intelligence and machine learning capabilities, as well as automated data migration and data warehouse building. According to Oracle it is “self-driving, self-securing and self-repairing.” It can access both Oracle and non-Oracle data, and it promises an intuitive user experience.

Oracle’s claim to fame in this space is really its autonomous capabilities, which make the solution easier to manage. The company also promises zero downtime for its data migration and ETL capabilities. Its cloud pricing is also fairly straightforward.

According to Gartner, however, some customers have complained about the solution’s lack of documentation. Customers have also said that it is difficult to find skilled personnel to use the solution because it is so new to the market.

In addition to ETL capabilities, the Talend Data Management Platform offers data quality, data governance, data profiling and more. It claims that it can help customers “develop and deploy end-to-end data integration jobs 10 times faster than hand coding, at 1/5th the cost of competitors.” It was named a Leader and received the highest score in the Forrester Wave: Big Data Fabric, Q2 2023 report. It also has an open source solution called Talend Open Studio.

Talend’s strengths include its strong support for Hadoop, Spark, containers and serverless computing. Thanks to its open source roots, it also costs less than some competing solutions, and it has an Eclipse-based development environment that the company says helps customers develop and deploy integrations 10 times faster than competing solutions.

However, the Gartner report noted that some customers have reported stability issues with Talend software, and it is difficult to find staff or support partners who are familiar with the solution. See the Talend Data Platform updates.

Microsoft offers a fully managed, cloud-based ETL service called Azure Data Factory. It has connectors for more than 70 different data services, features an easy-to-use drag-and-drop interface, supports multiple programming languages and is highly scalable. Customers include Pier1 Imports, Rockwell Automation and the Real Madrid soccer team.

One of the biggest strengths of the Microsoft service is its low total cost of ownership. Also, the interface should be familiar to users of other Microsoft software. It integrates easily with other Azure services, and it boasts strong security.

On the other hand, Gartner cautioned that the solution is not yet well known because it is relatively new and untested.

Several other ETL vendors that were not included in our top eight are also worthy of mention. They include Information Builders Data Management Platform, Hitachi Vantara Pentaho Data Integration, Alooma Platform and CloverDX.

Vendor ETL Product Strengths Weaknesses

Informatica Data Integration Platform • Extensive product portfolio • Overlapping products

Dell Boomi Dell Boomi Platform • Versatility • Poor user experience

IBM InfoSphere DataStage • Support for cloud, on-premises, distributed and mainframe systems • Difficult deployment

SAS Data Management • Strong Hadoop support • High price

SAP Data Services Easy-to-use interface High price

Oracle Data Integration Platform Cloud • Zero downtime • New to the market

Talend Data Management Platform • Eclipse-based development • Difficult to find experienced staff

Microsoft Azure Data Factory • Familiar interface • New to the market

Vendor ETL Product Strengths Weaknesses

Informatica Data Integration Platform • Extensive product portfolio • Overlapping products

Dell Boomi Dell Boomi Platform • Versatility • Poor user experience

IBM InfoSphere DataStage • Support for cloud, on-premises, distributed and mainframe systems • Difficult deployment

SAS Data Management • Strong Hadoop support • High price

SAP Data Services Easy-to-use interface High price

Oracle Data Integration Platform Cloud • Zero downtime • New to the market

Talend Data Management Platform • Eclipse-based development • Difficult to find experienced staff

Microsoft Azure Data Factory • Familiar interface • New to the market

The Top 4 Enterprise Seo Platform Tools: An In

With millions of pages and keywords to manage and report on, enterprise SEO is increasingly more complicated and time-consuming.

Using an enterprise SEO platform tool can increase efficiency and productivity for organic search marketing teams in a large organization that are managing organic search initiatives.

These SEO tools can help you with:

Identifying opportunities.

Tracking performance.

Optimizing content.

Backlink reporting and management.

Cross-organization communication.

Competitive analysis.

Integrating analytics tools.

Technical analysis from crawling to conversions.

Local, national, and global.

While there are many free SEO tools available, none are able to manage the large scale and complexity that comes with an enterprise site.

For the past 20 years, I have seen enterprise SEO platform tools come into the space with the promise of providing the ability to increase efficiency in reporting on the aforementioned.

However, few tools have managed to truly capture all that an enterprise SEO needs.

I gathered a shortlist of a select few including:

seoClarity

Conductor

Botify

BrightEdge

The tools I chose to review are all companies I have encountered throughout my years managing teams at enterprise-level organizations.

I asked the sales reps to run me through a review process complete with filling out an extensive questionnaire (similar to what would be in an RFP) and lengthy demos focusing on what ecommerce and B2B enterprise-level companies would need for their SEO reporting tool.

Here is a comprehensive look into each tool by an unbiased reviewer.

This review should help you begin your evaluation process while you decide which enterprise SEO tool best fits your needs.

Founded in 2009, seoClarity is an enterprise SEO and content optimization platform powered by Clarity Grid infrastructure.

It’s the combination of petabytes of data (keywords, daily crawls of the web, and years of historical data), machine-learning algorithms, and patented analyses.

The tool enables real-time, interactive analysis and insights to improve search visibility and deliver the best customer search experience.

Executives, SEO practitioners, content marketers, data analysts, IT, product and merchandising teams will all find seoClarity useful.

The company works with over 3,500+ brands across top industries with a heavy footprint that includes travel and hospitality, ecommerce, automotive, higher education, and technology.

Ecommerce & B2B Features

seoClarity has a proven track record of aiding in growth from SEO for B2B companies.

In this case study, the company was able to identify and resolve problematic technical elements, then push out the data delivered by real-time reporting to gain a holistic view of the entire search landscape.

The result was a 30% year-over-year growth in organic search traffic.

seoClarity can be a powerful tool for ecommerce focused businesses as well as users gaining insight into category-focused optimization, identify duplicate content, and continue to improve pages for SEO.

Key Features

The basic idea of the Actionable Insight portion of the tool is that while the tool offers up suggestions, those can be manually overridden based on impact and effort that might be unique to the company.

Content Fusion has a powerful ability to scale content writing and optimization. It analyzes top ranking content and provides insights to help clients write the most authoritative content faster than ever before.

seoClarity’s additional features that set the tool apart from the competition include:

Unlimited daily rank tracking from every country, on every search engine, both desktop and mobile. It includes all instances of Google, Bing, Yahoo, Baidu, Yandex, Naver and more.

Research Grid provides interactive and dynamic keyword research and discovery to analyze the performance of content and provides access to the entire search landscape.

Clarity Audits is a site audit technology that includes 40-plus technical health checks and includes a built-in HTML and JavaScript crawler, that crawled up to 48 million pages.

Includes an unlimited number of crawl projects or number of pages crawled, internal link audit, and analysis.

Content marketing suite includes the full lifecycle of Content Optimization management features and services and also applies User Search Intent throughout for content research, content ideas, and an AI-driven content writer, Content FusionTM.

Actionable Insights algorithm designed to learn from hundreds of data points and automatically generate insights to scale SEO practices across the enterprise.

Built-in workflow management system for customizable team collaboration.

Deep Learning or Artificial Intelligence

seoClarity acts like a personal data scientist to constantly analyze all SEO data, metrics, and actions to provide live insights based on the ever-changing search landscape.

seoClarity clients love the instant insights with Content Fusion by helping writers understand how to cover a topic with authority in just a few seconds.

Their proprietary machine learning applied to ranking data provides fast, relevant answers to every level of an organization by helping:

Recognize trends as they happen.

Increase team efficiency.

Show clear, measurable results.

Capture new revenue opportunities.

Competitive Reporting & Analysis

Users can access rankings for any domain, subdomain, URL, and their backlink index.

seoClarity claims to be the only SEO platform to offer unlimited competitive comparisons, on the fly, against existing keyword rankings or within the entire search landscape.

Users can quickly filter for their keyword research and identify content gaps, in addition to comparing their keyword portfolio ranking data against any competitor, on-the-fly.

seoClarity will also surface opportunities for content that competitors are ranking for, but the client’s website isn’t.

Analytics Integration

seoClarity provides analytics integration in the form of an open data platform, importing data from virtually any analytics source, including Adobe, IBM, Google Analytics, and internal data warehouses.

Link Evaluation: Internal and/or External

With seoClarity clients can fully understand their current link structure and gain insights into the impact and opportunities for new links in order to boost their search visibility as well as overall user experience.

External Link Analysis

While the internal link analysis is valuable, the seoClarity platform also combines multiple backlink data sources through consolidated link profile data with integrations for Ahrefs, BuzzStream, Majestic, Moz, and Google Search Console providing clients with a holistic view into their backlink portfolio.

User Level Settings

User accounts for the seoClarity system can be set-up and customized for each user.

Each user’s access can be set by role-based or user-based giving them access to only the areas that are needed.

Access to Tool, Reports & Data

Users can access seoClarity’s robust API, various exports and transform and load virtually any data point.

Reports or analyses are collected by seoClarity into a data storage system for long-term storage, or integration into an internal data warehouse, through Adobe Marketing Cloud, Amazon Web Services, chúng tôi FTP data exchange, or custom data warehouses.

Platform Updates & Technology Trends

seoClarity has a two-week development release cycle.

Their roadmap is built 100% based on client feedback to solve real challenges in enterprise SEO and content marketing.

Support

seoClarity’s client success support includes:

24/7 phone and email critical support.

Live chat.

Online knowledge base of articles, training videos, and use case studies.

Active online user community.

Pricing Structure

Pricing packages are based on the combination of domain profiles and number of keyword search queries tracked.

What You Should Know Before Getting Started

seoClarity has tried and tested SEO workflows for getting onboarded and set up in the platform quickly.

Each client’s dedicated Client Success Team has defined workflows to help seamlessly get them onboarded and trained in the platform to start showing value quickly.

Summary

seoClarity clients spend a lot of time leveraging their dashboards for reporting.

Dashboards are 100% customizable and help streamline reporting to easily communicate updates of performance with many levels within an organization.

Rank Intelligence is another capability that clients tend to rave about making it different than your typical rank tracking tool offering on-the-fly analysis to gain clear insights from ranking data.

Clients love the ability to compare against any competitor depending on the segment of the business they are analyzing.

What Sets seoClarity Apart From the Competition?

seoClarity is the only enterprise SEO platform to provide all SEO data, metrics, and capabilities under one integrated platform without artificial limitations.

Some of the key functionality that set seoClarity from the competition are:

No artificial limitations including:

Unlimited competitor comparisons (on-the-fly analysis).

Site audit technology allows for unlimited crawl pages and projects.

Extract and download data right within the platform.

Unlimited users.

Unlimited dashboards for reporting.

Built and support of infrastructure on daily ranking updates where all SEO data and metrics are updated continually (as often as every 24 hours) and stored indefinitely.

Constantly building solutions that help solve their clients’ most complex SEO challenges. Their dev roadmap is built 100% on client feedback. seoClarity’s approach is, if two clients request it, they will put it into the dev roadmap, updating and upgrading existing features in 2-week development cycles.

You can learn about seoClarity and read through their customer case studies here.

I was first introduced to Conductor by a friend, an executive at a company listed in the mid-200 range of the Fortune 500.

This friend very enthusiastically recommended the SEO enterprise platform and connected me to the company’s CEO. I was immediately impressed with the break into the SEO world of Conductor Searchlight SaaS in 2010.

Conductor’s Searchlight is an enterprise SEO and content technology that encourages and enhances collaboration for customer-driven teams.

The platform:

Provides insights around what customers are searching for.

Delivers recommended actions so users can drive visibility and revenue.

Measures the impact made through SEO efforts.

Conductor provides results through a combination of organic marketing technologies and strategic digital services.

It offers technology-first insights around how a company’s audience is searching organically while surfacing recommendations and opportunities to better optimize content improving visibility and overall technical health of large scale websites.

The platform measures how a site’s content is performing online and the positive or negative impact of technical optimizations the team has implemented for SEO by:

Understanding the audience.

Investigating competition.

Tracking visibility.

Analyzing content performance.

Optimizing content reporting and sharing.

In addition, Conductor’s digital services team provides resources and strategies outside of their technology offering giving customers the added resources they may need to drive SEO success.

Key Features

The beauty of Conductor’s enterprise SEO platform is that it is created around three principles: simplicity, consistency, and providing insights over data.

One of the top two reasons customers consistently give Conductor a 9 or 10 NPS, contributing to the company’s NPS of over 50, is usability.

At the heart of the platform is Insight Stream, which provides an activity news feed for customers (traffic changes, new content ideas, competitive alerts, etc.).

Users scroll through insights gathered from a variety of tools, and can chat with team members directly in “stories.”

The interface is clean and focused, presenting detailed information progressively as users scan and scroll through.

It’s easy for users to manipulate data through filtering, sorting, and customization so they can see the information that’s most relevant for them and their particular role within the organization.

The reporting suite is uniquely flexible, enabling users to pull third-party media and data into custom dashboards.

All of Conductor’s reports are interactive and designed to allow the user to head down through the rabbit hole of data in a seamless workflow.

Deep Learning or Artificial Intelligence

Conductor’s Insight Stream analyzes the client’s search data to highlight content performance, keyword alerts, competitive insights, and optimization opportunities across multiple domains and countries.

Stories within the Insight Stream can be shared with various stakeholders to ensure insights are effectively communicated across teams and have actionable items associated to grow their SEO.

Additionally, Insight Stream becomes more powerful as different data sources are brought into Conductor including web analytics, Google Search Console, DeepCrawl, Keyword Objects, and more.

Competitive Reporting & Analysis

Conductor identifies the competition that appears on the first page with the addition of Conductor’s Market Share views identifying domains owning universal results within search (i.e., answer boxes, video images, etc.).

These insights aid in identifying which competitors have built out targeted content for any specific featured snippets within search.

Rank Comparison enables users to cross-compare their positions with up to four different domains within a single view. Making it easy for users to easily identify key competitive areas that may need to focus their efforts on.

Allowing for the ability to narrow competitive insights down to specific categories, the local and device type level, and across various types of search results (images, videos, and answer boxes).

This data can be quickly filtered to derive insights:

Where the content is exclusively ranking.

Where competitors are appearing.

Where there is opportunity to capture an untapped market.

Where the content is placed among the competition in the SERPs.

For on-demand research, Conductor’s Explorer helps with competitive research outside of managed keywords.

This view is a direct representation of Conductor’s partnership with best-of-breed keyword index, SEMrush, and identifies the number of keywords driving traffic to competitor domains as a whole.

Domain Explorer is fully global and does not restrict users to only reporting on countries within their account configuration. Additionally, competitive research can be tailored to focus on any targeted subdomain or subfolder.

Customers use these tools for benchmarking market share against tracked and non-traditional competitors.

The need to identify new competitors in the market and having a better understanding of the competition’s search strategy are areas of opportunity to gain visibility against competitors.

Analytics Integration

Conductor provides a secure API based integration with both Google Analytics and Adobe Analytics. No custom tagging required.

Conductor integrates both domestic and international page-level analytics reporting on keywords tracked in Conductor that are ranking on all URLs.

Highlighting which keywords are ranking well and driving traffic to individual pages allow users to gain a deeper insight into their SEO.

Current Conductor customers leverage this data to measure performance and demonstrate ROI around their organic search efforts.

Link Evaluation: Internal and/or External

Conductor’s integration with DeepCrawl helps clients perform internal link audits in order to:

Remove duplicate and out of date content: Consider whether to delete, deindex, or canonicalize out of date content.

Conduct technical checks: Broken Links, any links to internal pages returning a 404, unlinked pages, pages in sitemaps which aren’t linked. All should contain a link from at least one other area on the site.

Check for pages with too many links: Pages with more than 100 links (including those in headers and footers) look spammy to search engines.

External Link Analysis

DeepCrawl integrates with Majestic to provide additional value to site audit reports with external link reporting. Majestic metrics automatically pull and feed into reports such as:

Redirecting URLs with Backlinks

Broken Pages with Backlinks

Disallowed URLs with Backlinks

Pages with Backlinks but No Links Out

Non-Indexable Pages with Backlinks

User Level Settings

Conductor offers unlimited seats within the platform and can be leveraged by many different stakeholders across the organization.

Account and access management is primarily based on user roles. Users in certain roles are granted access to specified data.

Access to Tool, Reports & Data

One of the appealing features of Conductor is the ability to export reports into excel or CSV for those data geeks like me.

Users simply add a report to the Workspace (or dashboard) which easily reports on and automates sharing key organic search insights across the organization.

Workspaces can be automatically shared/emailed to both Conductor users and non-Conductor users on a daily, weekly, monthly, or quarterly cadence.

Nearly every view within the platform can be added to a Workspace making it easy to cross-reference traditionally silo-ed data-sets within a single report.

Additionally, Workspaces will automatically update regularly making it easy to automate and save time on reporting.

For custom reporting, the Conductor enterprise SEO platform has an easy to use API which can be imported into various business intelligence tools. Various API endpoints are available in relation to keyword level and competitive information.

For less self-sufficient users, Conductor’s Business Intelligence team offers customizations through their FlexHub offering.

FlexHub is a custom reporting overlay where Conductor data analysts can leverage the API endpoints of Conductor and its partners to provide insights into specific business needs.

Pre-configured template reports require slight modifications and can be delivered within two weeks.

Larger and more specific custom reports are scoped on an ad-hoc basis and will be delivered based on the number of hours required to complete.

Platform Updates & Technology Trends

What is most impressive about Conductor is their ability to constantly roll out new features.

All feature teams have full visibility into their customer’s needs and demands thanks to their Customer Advisory Board, surveys, bug reports, sales escalations, etc.

The design of the platform allows for experimenting with new features from the ground up and for innovations to happen with little overhead in terms of delivery to customers.

Feature teams have the flexibility to build new offerings in an agile way and offer them to a limited set of customers to iterate rapidly.

Support

Offering 24 hours of tech support 5 days a week through in-platform chat, email and phone is a huge win with customers.

The chat feature is a huge win with clients with a support satisfaction score of 99%+ and response times on chat under 45 seconds (email just under 4 hours).

The company provides on-demand online training courses to help facilitate their client’s understanding of the platform.

There is an in-depth Knowledge Base that is filled with product documentation, workflow examples, and FAQs for all of their features.

They also offer webinars that go through a variety of topics related to the platform, SEO, and content.

Users can schedule on-demand sessions with a variety of experts (technical, product, SEO) anytime, in addition to the regularly scheduled sessions with their customer success team.

A unique feature, Conductor offers a wide range of deliverables that can be requested on-demand through their Orchestra Menu offering.

Pricing Structure

Priced competitively, Conductor has multiple factors that influence pricing including the number of tracked keywords.

Talk to a Conductor rep to schedule a demo and discuss pricing for your needs.

What You Should Know Before Getting Started

Conductor’s onboarding experience focuses on platform training and account configuration.

Conductor’s unique Training Camp is a comprehensive program designed to get team members trained, certified, and executing on initiatives within Conductor in as little as two weeks.

Each training is customized to meet defined business goals set at the beginning of the partnership. In addition to Training Camp, Conductor’s Audience Research team will work on account configuration. Audience research services include:

Keyword Discovery: In-depth keyword identification and selection reflecting business setup and the search landscape.

Categorization (Keyword Categories): Dynamic category creation to reflect site structure and potential content opportunities at a keyword level.

Content Segmentation (Page Groups): Dynamic content segmentation to reflect site structure and potential content opportunities at a URL level.

Identification and optimization for relevant seasonal keywords begin at the onset of every partnership with the Conductor team.

Through thorough audience research and in-depth conversations on seasonal company strategies and objectives with every client, the Conductor Audience Research team focuses its efforts on finding relevant, high impact keywords based on the inventory calendar released by the client.

Conductor primarily targets optimizations for category pages, as inventory turns quickly. Category pages are optimized to reflect applicable, seasonal keywords, based on objectives discussed and agreed upon with the client.

As the primary focus is usually increasing qualified traffic, the seasonal keywords agreed upon can range from high monthly search volume head term keywords, to lower monthly search volume keywords targeting a more niche audience.

Incorporating a seasonal strategy into organic search approach, with guidance from Conductor’s Professional Services team, ultimately allows retailers to capture more qualified traffic and drive higher conversions.

What Sets Conductor Apart From the Competition?

Ease of Use

Ease-of-use and proper navigation is a cornerstone to the Conductor design philosophy.

While part of that is achieved through simple navigation, a robust Knowledge Base and support model are essential to this experience.

Conductor’s Knowledge Base offers users overviews of any page/feature within the platform. Users will also have access to:

Guided workflows.

Getting started guides.

FAQs.

Product releases.

Industry news.

And more.

In addition to a dedicated Account Manager, email, phone and in-app chat are available for the team to use at their discretion, as well as ad-hoc deliverables through Conductor’s Orchestra Menu.

Global Reporting

Global marketing organizations rely on Conductor to be able to scale their SEO efforts across multiple domains, in dozens of markets, across tens of thousands of keywords, and in hundreds of locations.

Most enterprise customers require reporting that rolls all of this information in one central location in order to effectively use this information to drive marketing decisions.

Conductor is uniquely positioned to help teams both in the platform’s ability to scale and roll up this information in a digestible format.

An example of this is seen in Conductor’s Global Market Share FlexHub report, which can be configured to roll all of a company’s web properties and markets into one single global competitive report.

Partnership Ecosystem

Beyond its own data collection processes, Conductor Searchlight draws from diverse sources of technologies to offer truly best-in-class solutions to its clients.

Conductor has established long term partnerships with some of the most trusted names and best-in-class applications in the digital marketing ecosystem.

Its development philosophy is to build best-in-class solutions where they don’t exist and, if they do already exist, Conductor partners with that technology and synthesizes the data in meaningful ways throughout its platform.

Forrester released a review on SEO platforms which identified Conductor as a “Leader” in the space.

In addition regarding customer reviews from Trust Radius and G2Crowd, Conductor is seen as a top performer in comparison to others in the space.

You can learn more about Conductor and read through their customer stories here.

A few years ago, I was attending a conference in New York and was able to get away for a quick demo for the Botify platform.

Just 5 minutes in and I knew we needed Botify for Nordstrom, and have repeatedly asked for demos for other companies since.

Botify solves a huge problem for large, enterprise websites: with such a large complex site, over half of the content typically won’t be crawled by search engines.

Whatever isn’t crawled, won’t be indexed, which means it won’t show up in results, won’t generate traffic, and definitely won’t make money from SEO for the business.

The Botify enterprise SEO platform comprises three suites: Botify Analytics, Botify Intelligence, and Botify Activation.

Botify Analytics includes a log file analyzer, a crawler, keyword tracker, and analytics integration, allowing you to see your website at every phase of the search process over time.

Botify Intelligence uses machine learning to automatically prioritize your highest-impact opportunities and alert you to critical SEO issues.

Botify Activation tools give SEOs the autonomy to execute optimizations quickly and without resource constraints.

Botify users are SEO practitioners who work on some of the largest sites on the web. It covers the full spectrum of search and is built for technical SEOs responsible for identifying indexing issues all the way to marketers who need to analyze content for quality.

The platform works with enterprise organizations that have large complex websites (i.e., millions of URLs) and count on their website(s) for a substantial portion of their revenue.

The platform works well for organizations that have large and/or complex websites, are looking to increase ROI through organic search, and also a natural fit for enterprise organizations that have requirements such as SSO, SLA, and adhering to search engine TOS

Botify Analytics

SiteCrawler

The crawler component (and really the foundation) of the Botify platform allowing customers to evaluate the structure and content of every page of every version (AMP, mobile, desktop, etc.) of their site just like a search engine would, and keep track of changes over time.

LogAnalyzer

This allows customers to feed their server log files into a dashboard built specifically for SEO pros.

The log file analyzer provides insight into how search engine bots are crawling a site, paired with crawl data, customers gain a deeper understanding of what’s going on.

RealKeywords

The keyword and position tracking component of Botify, which comes from their integration with the Google Search Console API. The GSC API provides users with more data than the GSC performance dashboard allows.

EngagementAnalytics

Botify has integrated with major website analytics platforms like Google Analytics, Adobe Analytics, and AT Internet to pull in engagement metrics like traffic, bounce rate, and conversion data so that SEO teams can ensure their efforts are accomplishing what they’re supposed to – getting more traffic and revenue.

Botify Studio

It allows users the ability to custom build dashboards based on Botify data collected in the crawl and schedule them to send to SEO stakeholders.

Botify Data Station

This incorporates the ability to export data via pre-set exports or custom scenarios depending on the user’s needs.

Botify API

It can be used to pull information from Botify’s database to use in other tools, or even on a client’s own website! The Botify Chrome extension is a great working example of this.

Botify Intelligence

Botify Intelligence uses machine learning on top of the data from Botify Analytics to guide SEO teams’ workflows by pointing them to the highest-impact actions & alerting them when things go wrong so they can take quick action.

Botify Activation

Botify Activation gives SEO teams more autonomy to execute their optimizations (from submitting content to the index to speed optimizations and A/B testing) without being constrained by a lack of time and resources.

Key Features

There are a few key features within the Botify core platform worth calling out.

JavaScript Crawl

Users can render pages of a website the way a search engine might.

Track which resources are executed, and collect valuable user-centric performance metrics (time to first paint, time to interactive, and other performance metrics) to ensure their JS content is rendered and seen by search engines.

Data Layering

Users can layer any other data point onto their URLs to get insight into the “why” behind what they are seeing.

For example, is a URL not ranking?

Layer on log file analysis data and a user could find that Googlebot hasn’t been crawling that URL – no wonder it’s not ranking!

Page not getting crawled by Googlebot?

Users can layer data from their Botify crawl and find a possible correlation between low crawl rate and low content uniqueness. The possibilities are virtually endless.

Segmentation

Users can look at specific sections of their site in isolation (e.g., evaluate blog content separately from ecommerce content). Learn more from Botify’s knowledge base.

Content Quality Analysis

This gives the user the ability to evaluate content like a search engine would, including the ability to eliminate template content from their analysis.

Deep Learning or Artificial Intelligence

Data science is a part of Botify’s DNA and every new project includes some component of this.

Botify Intelligence is the machine learning component of the Botify platform.

It ingests data from Botify Analytics (crawl, logs, and visits data) in order to intelligently prioritize and suggest the most important actions a website could take to increase its organic traffic.

It also recommends opportunities for protecting traffic through proactive alerts and monitoring for website issues.

Competitive Reporting & Analysis

While the focus of the Botify suite is to provide users more insights and information on their website, they can also use Botify Analytics to crawl a competitor’s site.

The technical issues they’re experiencing may or may not be valuable for them to know, but they’ll be able to get a good grasp of on-page optimization and content.

Understanding a competitor’s content makes it easier to perform a content gap analysis on a site to see where they may be missing out on opportunities. Just as an agency or consultant would spend hours and charge large fees for.

Analytics Integration

Botify works seamlessly with Google Analytics, Adobe Analytics, and also AT Internet. They can connect with a site’s analytics account to bring in valuable visits data to overlay with their Botify Analytics crawl data.

Users can see real-time trends and report on how technical issues are impacting site traffic and ultimately revenue.

Botify also connects via API with Google Search Console through Botify Keywords – showcasing an entire keyword profile, and uncovering hard to find trends.

Link Evaluation: Internal and/or External

Most enterprise-level websites have no shortage of backlinks, but where the real wins come from are often found in internal links and distribution of PageRank throughout the site.

Botify can evaluate an internal linking structure and showcase how well a site is connected.

From the distribution of internal links (follow/nofollow), compliant URLs with low counts of internal links, non-compliant URLs that are being linked to, links going to non-200 URLs, to page depth metrics.

User Level Settings

Users are allowed Guest(Read-only) and Admin level access. All owners share a library of dashboards and features. There is no limit to the number of dashboards or filters an account has.

One of the nicest features of Botify is that it doesn’t limit the number of logins. Larger teams are also allowed to group users into what they call “Organizations”.

Organizations have teams, which can essentially determine access to projects and reports that only they are allowed to see and use.

Access to Tool, Reports & Data

Any report in Botify can be exported to their Data Station where users can download the report.

Additionally, Botify has a range of APIs that tie into Google Sheets, Google Data Studio, or most CMSs. The Botify API Developer site is a great resource with more information.

Platform Updates & Technology Trends

Botify, as a company, works in an agile technical environment so they are always releasing new updates – from backend improvements like crawl speed or JavaScript rendering capabilities to UI/UX improvements.

New functionalities are typically released every 3-4 weeks, but sometimes even more frequently.

Support

They also offer professional services, which blends SEO expertise and platform expertise to answer some of the more difficult and technical questions a client has.

Pricing Structure

There are a few different variables that go into Botify’s pricing structure, but they don’t share these publicly.

Suffice it to say, their pricing is built to ensure customers are getting the most value out of the platform.

What You Should Know Before Getting Started

The Botify enterprise SEO platform team has never seen any websites with zero potential. Using Botify will help identify where that potential is.

If there are ever any questions, their SEO support team is available to help.

Summary

The ease of uncovering insights that a client may miss with other tools is where Botify shines the most.

Clients respond well to how Botify can combine data from the Botify Suite to see how content quality, technical issues, and internal page rank impact the crawl rate and keyword rankings.

Botify also provides various reports within the platform – and a powerful API that can be used with any BI platform to create dashboards that can leverage data to influence organic search and development projects.

Having daily log analysis to see how Google is crawling a site and the types of errors in real-time is something that clients also love.

Seeing how a code push or content update last night is impacting their site this morning is what sets Botify from the competition.

Overall, because Botify really aims to be the best solution for enterprise SEO teams, their customers can really tell that they are designing everything for their needs: scale, speed, granularity of data, security, API features, and more.

What Sets Botify Apart From the Competition?

One of the key differentiators is that Botify takes a URL-first approach to SEO data, rather than a keyword-first approach.

They start by providing a complete picture of every URL on a website (not just desktop, but AMP versions, alternate language versions, mobile versions, etc.) and then layer onto everything needed to understand each individual URL.

Botify does this in a way that’s compliant with Google’s terms of service integrating with Google Search Console for keyword data rather than scraping the SERPs.

A few specific differentiators include:

JavaScript rendering at scale: Get the results of JS crawls quickly and accurately.

Speed and scalability: Botify can crawl through up to 50 million URLs at speeds around 250 URLs per second.

Structured data: Automatically extracting 15+ different types of structured data without needing to set up custom extracts to pull information.

Daily log file analysis: See search engines crawling a website in near real-time.

Google Search Console integration: Keyword and URL organic search performance and rankings trended daily, monthly or even year over year.

They also have a pretty incredible engineering and SEO support team.

You don’t have to just take my word for it, Botify has provided a lot of great testimonials on their G2 profile.

You can learn about Botify and read through their customer success stories here.

Founded in 2007, BrightEdge is a global search and content marketing platform driven by massive data collection, artificial intelligence, and real-time insights with a robust customer success model.

BrightEdge stayed in my head as I continued on with my career and I was able to use it with various clients and other companies.

BrightEdge is a great resource for digital marketers, content marketers, and SEO managers alike.

You don’t have to be an expert in SEO to be able to use the tool, gain benefits from it, or understand the data.

Companies that would benefit from BrightEdge are those with a strong presence in:

Ecommerce/retail.

Travel/hospitality.

Finance.

B2B and B2C tech.

Consulting/services.

Universities/educational institutions.

Real estate.

Restaurants.

Healthcare agencies.

Media/entertainment.

BrightEdge’s focus is on developing an all-encompassing search and content marketing strategy by bringing all aspects of a strategy into one platform.

This includes keyword research, competitive analysis, technical SEO, content optimizations and creation, backlink research, keyword tracking, and reporting.

What sets BrightEdge from the competition is the DataCube tool which brings its proprietary keyword index of over 3.5 billion topics (and growing) enabling users to perform on-demand research and hone on the specific area of focus or site section that matters most.

Key Features

There are four big key selling points to BrightEdge that sets them apart from the competition.

BrightEdge Instant

Search is becoming a real-time industry with how fast things are changing on Google.

BrightEdge Instant is the industry’s first solution to the need for having real-time insights into:

Rank.

Search volume.

Recommendations.

Page speed performance.

Competition.

Voice search opportunities.

It covers tens of thousands of locations and languages across the globe, including non-Google engines like Amazon and YouTube – and without having to add keywords (which won’t affect pricing).

As search moves into non-traditional search engines, BrightEdge enables users the ability to identify how they stack up against competitors’ content.

More specifically, it looks into how users are performing on sites like YouTube and Amazon to ensure clients are developing content strategies for all areas where their customers are looking.

BrightEdge Data Cube

One of their “greatest hits,” the proprietary keyword index of over 3.5 billion topics and growing, empowers BrightEdge clients to perform on-demand research – quickly identifying search terms with how any website ranks in comparison while easily honing-in on the specific area of focus or site section that matters most.

Using their simple, flexible, dynamic filters such as keyword, URL, search volume, rank, universal listing type, and more make this tool a favorite among users.

The index can not only be used for head-to-head site benchmarking but also spans back over 5 years, providing clients with a tremendous wealth of insight into consumer behavior/demand for any site of focus.

BrightEdge Recommendations

This takes the guesswork out of search by providing a simple, actionable to-do list to improve clients’ organic performance, leveraging the ability to analyze the top-performing pages for every keyword of focus.

For more experienced SEO pros, this analysis is displayed in one convenient view, saving the time of manually checking the source code/HTML for each competing page individually.

ContentIQ

BrightEdge’s technical site audit solution is built directly into the platform allowing users to gain a deeper insight into how their SEO is performing.

Deep Learning or Artificial Intelligence

Because BrightEdge collects and stores all of their own information, they are in a unique position in the market to be able to analyze the data on behalf of their customers using artificial intelligence.

BrightEdge Insights digs deep into thousands of data points on behalf of their customers to save hours of time on analysis and enabling their customers to spend more time on making changes that can drive performance.

For example, Insights will analyze a client’s keyword footprint and automatically identify the best pages that should be optimized for Quick Answers based on where the keyword is in the current top 5 positions, but not yet owning Quick Answer for that particular keyword.

Additionally, BrightEdge’s platform analyzes the top 10 ranking pages for all tracked keywords and identifies trends/themes that are causing the other pages to outperform the website and provides prescriptive steps/changes to make in order to improve performance.

Competitive Reporting & Analysis

BrightEdge enterprise SEO platform looks at competitors in two different buckets, natural competitors and named competitors.

Natural competitors are any websites that are currently outperforming a site for any keywords/topics the user wants to perform well for.

Named competitors are the websites a client will identify as directly competing with from an overall business perspective.

Natural Competitors

For natural competitors, BrightEdge identifies the top-performing websites for all of a client’s most important topics, analyzes content and provides recommended changes to make in order to improve performance.

BrightEdge also regularly tracks performance and market share over time to account for the constant changing of the search landscape and identification of emerging sites/competitors.

Named Competitors

For named competitors, BrightEdge tracks keyword movement and performance week over week for in-depth reporting. They also use this rank data to drive reporting of other metrics such as market share against top competitors.

Brighedge’s Data Cube also enables customers to perform unlimited research against any website they want to identify keywords and competitors where they are lacking.

By understanding the competition users can ensure they are benchmarking themselves against who Google is rewarding today, not who they think Google is rewarding.

Additionally, this analysis saves hours of time of looking at competitors’ content in an attempt to understand what they are doing differently.

Analytics Integration

BrightEdge integrates with Google Analytics, Adobe Analytics, and Coremetrics through multiple options including API, SFTP, and hybrid options.

It also supports custom analytics integrations, so be sure to ask a BrightEdge representative during a demo.

Link Evaluation: Internal and/or External

Providing analysis on both internal and external links, BrightEdge partners with Majestic for their backlink information and connects the data directly into the platform on a weekly basis.

Customers use this to:

Monitor trends in their overall backlink performance compared to their competitors.

Correlate this to rankings or other metrics.

More importantly, identify where their competitors are getting links that are helping to drive their performance on Google.

BrightEdge looks at Trust Flow, Domain and Page Authority, anchor text, etc. to help their customers know where to get not only a high quantity of links, but high-quality links.

BrightEdge analyzes internal links in a similar way. They strive to help customers understand where they have internal linking opportunities ensuring that they have strong anchor text (mapped to consumer demand) and are linking from high authority pages to low authority pages to improve on their SEO.

User Level Settings

The enterprise SEO platform has multiple levels of access that can be assigned to individual users.

There is typically an organization admin user that has full access to the platform and the ability to assign permissions of other users.

Standard users have the ability to use the full platform including tracking keywords, creating dashboards, and access to all aspects of the platform. There are read-only users as well.

Access to Tool, Reports & Data

All reports and dashboards within the platform are exportable on an unlimited basis in PDF or CSV format.

BrightEdge also has an open API to pull information out of the platform and into data warehouses or reporting tools like Domo, PowerBI, and Tableau.

Platform Updates & Technology Trends

The BrightEdge platform rolls out with updates every 5-6 weeks with new features as well as system improvements.

Support

100% of BrightEdge customers are assigned at least two dedicated resources in the form of a Customer Success Manager and a Strategic Account Manager.

These resources are simply not there to “teach you how to login or XYZ” (as they put it) but are there as extensions of a client’s team to ensure that they are seeing success in the channel and hitting goals.

Pricing Structure

There are a couple of different factors that can influence pricing including the number of keywords tracked, domains tracked, competitors tracked, and the number of pages crawled for technical audit.

What You Should Know Before Getting Started

BrightEdge works with organizations of all shapes and sizes, from some of the biggest to some of the smallest companies in the world.

They have experience working with every industry out there and are well-positioned to leverage both their experience and the expertise to help any organization regardless of size or experience.

Their passion is to help clients exceed their goals by capitalizing on the largest and most proactive channel on the planet.

BrightEdge has built a platform that is easy to learn for newcomers to search, but also flexible enough to grow and scale within large, experienced teams.

In addition, their award-winning customer success model is designed to align with clients’ level of experience, introducing many to the channel for the first time, while also enabling sophisticated SEO professionals to hit the ground running.

Summary

BrightEdge’s Data Cube and Customer Success Team are what their customers respond to most. BrightEdge customers love the support they get with the BrightEdge team.

BrightEdge likes to see themselves as not just a simple vendor that provides training and usage of the platform but integrated into a client’s business goals and metrics and an extension of the team.

The company reports that customers who have moved from other solutions to BrightEdge continuously boast about the move to everything being housed in one platform, that they save hours of time a month on historically manual, non-revenue driving, tasks.

By automating those tasks and analysis for them, their customers are able to spend more time on creating and optimizing their content, which helps to move the needle.

Flexibility and customization of the platform allow customers to essentially create an unlimited number of reports/dashboards within the technology. This helps them tell a much more clear story of the value of their work within the channel.

Additionally, within the Data Cube, BrightEdge customers love how they are able to narrow down on their sites to find the best opportunities.

What Sets BrightEdge Apart From the Competition?

Ease of Use

Everything needed to effectively optimize a site is accessible in one place, utilizing a unified methodology, where each “system” is able to speak to each other.

This allows their clients to track something in one place, the platform to produce an associated action in other, and quickly generate a corresponding report to capture everything.

Artificial Intelligence

With an endless amount of data available on the web, it is almost impossible for even the most sophisticated SEO professionals to make sense of it all.

Their artificial intelligence engine, Data Mind, takes much of this effort off of our clients’ plate, by analyzing tremendous amounts of data to:

Identify trends at scale and stay ahead of market/industry changes.

Capitalize on the best opportunities to drive growth.

Make data-driven decisions.

Real-Time Insights

BrightEdge Instant is the industry’s first solution to the need for having real-time insights into rank, search volume, recommendations, page speed performance, competition, and voice search opportunities

Pace of Innovation

BrightEdge develops its technology internally. They are not reliant on other data providers where they have no control over the product roadmap or SLAs.

This allows them to take feedback directly from their customers and build technology suited directly to their needs.

BrightEdge releases updates to the platform every 6 weeks based on this feedback to constantly keep their customers ahead of Google.

You can also learn about BrightEdge and read through their over 50 customer stories and case studies.

Wrapping Up

While there are many SEO tools for agencies available, the tools reviewed here are focused on users that work within large corporations that need a quick and easy resource to:

Report on ROI.

Track keywords.

Work across the organization to successfully drive SEO to success.

In my years, I have used many free tools as well as the reasonably priced monthly fee SaaS tools like Moz, SEMrush, and even Keylime both for my own websites and some SMB clients during my consulting and agency days.

That said, enterprise-level companies need more robust platforms that can provide a one-stop-shop for the most experienced SEO all the way down to the marketers, product managers, and executives.

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