You are reading the article 5 Content Management Tips For Global Websites updated in November 2023 on the website Cancandonuts.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested December 2023 5 Content Management Tips For Global Websites
One of the biggest challenges of setting up and managing a global website is the organization and creation of the localized content.
It is nice to see content management being taken more seriously now by website owners and the marketers by understanding the various customer journeys and personas rather than to just push out what the business wants their customers to see.
At the same time, many websites just translate the home site content to create the various global sites.
Considering that the content on the home site was often created based on the customer needs and other factors for a specific market, those global variations may be started out with an enormous handicap.
Today, I’m sharing five tips which I use to help manage content for global websites.1. Local Calendar
This is a simple calendar showing each of your target country’s holidays and events such as:
Big sales and shopping seasons.
Business fiscal calendar.
From working with the businesses in different countries, I learned how each country has unique gift-giving seasons, travel seasons, and work calendars.
For example, U.S. schools typically start in August-September and end in May-June, but the schools in Japan typically start in April and end in March.
The Japanese government has the similar fiscal calendar. All their contractors start planning in the fall to get their next fiscal year budget planned by February and March. If any of these contractors are your target customers, you need to be ready with your products and the service information by summer.
If your business provides those services and/or products that are heavily seasonal, you’ll also want to add the content push-pull plan to the calendar for each country. It helps for everyone involved to understand which content to be promoted in what season in which country website.2. Local Keyword Research
Unfortunately, keywords seem to be taken less seriously lately. I agree that chasing the ranking for certain keywords, which may or may not be contributing to the business, is a waste of efforts.
However, understanding how people in each country are looking for the information about the products and the services related to your business, and being able to reflect the understanding to your content strategy is more important than ever.
Needless to say, it is important to conduct local keyword research as you’d do for your home country.
In addition to the data you normally use, consider reviewing any local specific data such as:
Customer service chat topics.
Locally popular items.
Local competitors’ offerings.3. Translation & Localization
It makes sense to translate the existing site’s content rather than to create each of the local sites from scratch. That’s fine as long as you remember to localize the sites for each country.
Hopefully, you’ve done the local keyword research prior to the content translation and the localization begins. In which case, make sure that the translators (agency or in-house team) will use the words on your keyword list.
During the localization process, integrate local specific information as much as possible, especially on the site written in languages (e.g., English, Spanish, traditional Chinese) that are spoken in multiple countries.
Local phone numbers, addresses, and currencies are some of the information for the search engines to understand the target country of the website.
The hreflang element is another great way to minimize the wrong page to show up in the search results in the wrong country.
Keep in mind, Google and Yandex are the only search engines that honor the hreflang information. It makes the content localization more important in some countries, where people using the search engines other than Google and Yandex.4. Content Management System
Perhaps, one of the horror stories of the global websites happens when the CMS rolls back the local content when the original content is updated. All the locally edited content including the title tag and the meta descriptions are gone.
Because the local teams are typically much smaller than the team at the home country office, this puts a huge unexpected burden on their plate.
Be sure to set up the CMS so that when a parent content is edited, it won’t automatically erase the edited content on children pages.
Another popular challenge related to CMS management is when a new content is created on a parent site, it automatically creates child pages regardless of the need in other countries.
Because it’s not relevant to the local site, it’s often ignored by the local team, and left on the site without being translated. It’s best to take down the pages from the local site.
I also see quite often that the local team is not granted to use all the functionality of the CMS while they are responsible to edit and optimize the content locally.
Without any specific reasons, the corporate managers limit the local teams from editing content, including the title tag, meta descriptions, canonical tags, and even some of the body content (including the links). In this situation, the local team must request the parent site team to make the changes for them, which could take weeks, if not months.
If you’re uncomfortable with the local team’s ability to make the changes, give them the required training rather than to limit their access.5. Global Content Chart
In addition to the local keyword research, you could find great business opportunities by conducting the local customer study.
Depending on the findings, you may want to adjust the approaches to the local audiences or even to create locally unique content to help grow the business in a specific country.
Sometimes, your target audience changes when you go to a different country. For example, a research we conducted for an exchange student program showed that their target audience was not just the school student but their parents and guardians who must approve the program, and most importantly, pay for the program.
The data helped the web team to convince the company to invest in additional content that was more catered to the parents rather than to the students. With the additional content, they grew the program sign-ups by 300+ percent year over year.
After you conduct the local customer study, apply that to create your global content management chart. On that chart, indicate the content inclusion and exclusion for each country website as well as local unique content. It’s also helpful if you combine the information on this chart with the local calendar data mentioned above.Conclusion
Organization and pre-planning efforts are key to avoiding confusion and losing control of content management.
By standardizing the content creating, translation/localization, and overall management, you can make the process easier and more efficient for everyone involved.
Train the local team on CMS and content writing/editing work. After all, they are responsible for the local website and business performance.
More International Search Resources:
You're reading 5 Content Management Tips For Global Websites
Branded content is a term that is thrown around quite a lot in marketing circles, but many people struggle to understand what it actually means.
It’s likely that you’ve come across and engaged with plenty of pieces of branded content before without realizing it, both as a consumer and in a professional context.
In the travel industry, in particular, branded content is frequently used as a way to appeal to certain customer demographics who prioritize the integrity and values of a brand over the specifics of their offering.
Branded content can take a wide variety of forms and approaches, which means that it can be tricky to figure out the best way to make the strategy work for you.
The struggle ends here.What Is Branded Content?
Put simply, branded content is any piece of content that builds brand awareness by associating a company with the values it communicates.
To really understand where this approach comes from, you need to understand the context from which it emerged.
Many of the techniques used in traditional marketing are very effective, but the consumer landscape has changed drastically over the last decade or so.
On top of this, what modern consumers want from the brands they support has also changed in recent years.
In fact, 83% of millennials, in particular, prefer to spend their money on products or experiences from businesses whose values align with their own, and actively seek out companies with missions or goals that they also support.
This is particularly relevant in the travel industry as it is in line with many customers’ concerns over the social or environmental impact of their holidays.
Instead of looking for the cheapest deals, many consumers now prioritize booking trips with brands that share their priorities when it comes to travel.
Branded content is the product of these key changes in the marketing landscape.
This could be videos, blog posts, publications, and podcasts that are produced by a brand but not directly related to its product or service.
Branded content taps into the topics that potential customers are interested in to catch their attention and then builds affinity by regularly sharing other engaging content so that the brand becomes synonymous with certain positive values or ideas.
The benefits of this approach are clear: Branded content strengthens brand image, which helps you to stand out from your competitors, improves recall, and increases the number of potential customers who hear about your brand.
Targeting potential customers whose values align with your brand also means that conversion rates are higher and that you’re more likely to gain long-term customer loyalty.
Branded content is an inbound marketing strategy; it attracts new customers by focusing on creating an appealing brand image.
There’s a lot of overlap with other marketing techniques and formats, which makes it easy to integrate this approach into your existing marketing plan.
It should be noted that the term ‘branded content’ is now also used to refer to a kind of collaborative marketing approach on social media platforms such as Instagram, where a creator indicates that a post has been sponsored or inspired by a business partner.
Influencer marketing can involve kinds of branded content, but in this article, we use the term to refer to the wider style of content creation.How To Make Branded Content Work For Your Travel Business
Now, you understand what is meant by the term branded content and can see the benefits of adopting the approach for your travel brand, you might have been left wondering how to put these ideas into action.1. Establish Your Values
Company values are a key part of establishing a unique brand image. They’re more than just your business goals and culture.
They dictate the kinds of travel experiences you offer, the way you approach your marketing content, the way you use your profits, and the kinds of consumers who support you.
At the heart of any branded content campaign should be what your company stands for and the impact you want to make in the travel world and beyond.
The whole point of this marketing approach is to highlight brand values that the audience will respond to, so you need to get this straight before you go any further.
If you already have a clear set of company values, fantastic. Identify the ones that you think your audience will relate to most, and go from there.
If you feel your values are lacking, think about issues or trends in the travel and tourism industry that you care about or feel that you could make a difference to.
Cast the net wider and reflect on any social issues that you think your business could support or impact, and consider if there’s a way to work these into your values as well.2. Identify Audience Interests
Understanding the audience you are marketing to is the backbone of any successful marketing scheme. Branded content is no different.
However, instead of just tapping into what your audience wants from a travel company, you need to dig deep and research into the interests and values of each demographic in your customer base.
Branded content works by catching the attention of potential customers who are going to want what your business offers, and building up a trusting relationship with them through the content you share.
In order to grab this attention in the first place, you need to have a clear idea of what your target audience cares about.
This goes further than just understanding what kind of holidays they enjoy and what they seek to get out of travel experiences, although this is still quite useful.
You need to find out what other interests intersect or align with their identity as a consumer.
What kind of hobbies do they enjoy?
What other brands do they support?
What are their values?
What social issues do they care about?
What topics do they enjoy reading about in their free time?
Complete this research for each of the different groups that make up your target audience, the more segmented the better.
Then, identify the areas and topics that have some overlap with your brand, and start seeking branded content inspiration here.
For example, say that you’re a travel brand that specializes in wellness holidays to tropical destinations.
Your target audience may have general interests in things like healthy eating, exercise, and mindfulness, and also care about their environmental impact on the planet, for example.
There doesn’t have to be an explicit travel focus on the branded content you create. As long as it aligns with your overall business values and benefits your brand image, it will attract the right kinds of customers.3. Choose Popular Formats
A key part of ensuring success when it comes to branded content is choosing a format that your target audience is going to engage with.
There’s no point in spending a huge portion of your budget on an elaborate video marketing campaign if your target audience actually prefers to read content instead of watching it.
Alternately, if the majority of your customers enjoy social media content above all other formats, creating a print publication will get you nowhere.
Branded content makes a big impact because it genuinely engages and excites the people who see it, which prompts them to share and grow the content’s reach.
If you’re not using a platform or a format that your audience is familiar with or want to share content on, you won’t get the desired impact.
Another feature of branded content is that it tends to respond to popular trends.
There’s no point in trying to create something relevant if your audience has already lost interest in the format you use. If you’re going to take inspiration from what’s popular, you need to ensure you act fast.
Do your research to make sure you’re creating something that potential customers will want to engage with, and then start brainstorming.4. Create Immersive Content
Branded content seeks to catch people’s attention and make an impact, even if they’ve never interacted with your brand before.
Tapping into consumers’ emotions is one of the best ways to do this, which is why creating immersive branded content is such an effective approach.
Video and audio formats are particularly successful for travel brands, as they can immediately transport a potential customer to a new destination or experience.
You shouldn’t use this tactic to promote your brand offering (or at least, not in this approach to marketing), but instead, focus on crafting an experience that is so engaging, it will stay in a consumer’s mind afterward.
The worlds of VR and augmented reality are opening up more possibilities than ever before when it comes to immersive content, but even if you don’t quite have the budget for such formats, you can still effectively hook your audience in an instant.
Consider audio content that speaks directly to the listener, visual-heavy social media posts that inspire instant wanderlust, and description-rich written content that your reader can’t help but get lost in.5. Be Unique
There are plenty of instances in a marketing strategy where it pays to play it safe.
Branded content isn’t one of those.
This is definitely the time to do something quirky and creative that will get your brand noticed and your content shared.
A partnership with an unexpected brand on a series of social media posts? A response to a hot topic that clearly illustrates your stance on the matter? A venture into an unusual format, such as producing a music video?
The best examples of branded content are the ones that have gone viral, usually due to their unique or unexpected nature.
Communicating your values is important, but you need to catch consumers’ attention first so that they actually listen to what you’re saying.
If there was ever a time to take a risk and try something new, this is it.Conclusion
It’s possible that your travel business has already dipped its toe in the branded content waters, or you’ve been pursuing similar results with your marketing efforts without knowing the technical term for what you’re doing.
You might also be a total newcomer to this approach, in which case this article should have given you a good idea of the best ways to make branded content work for you in the travel sector.
The nature of branded content is likely to change over the coming years in response to fluctuating consumer interests and priorities, as well as the introduction of new marketing techniques.
What is unlikely to change however is the positive impact of promoting your brand by finding common ground with your target audience, leading to high levels of customer engagement, trust, and loyalty.
Featured Image: GaudiLab/Shutterstock
Multilingual websites extend content in multiple languages, empowering audiences to access information in their preferred language.
On the other hand, they help businesses maximize their reach and engagement with global audiences.
But that’s not all!
By implementing the best technical SEO practices, businesses can unlock a treasure trove of greater benefits.
For instance, strategic optimization of several technical elements can help businesses effectively capture language-specific queries and improve their visibility and rankings in search engine result pages (SERPs).
This can boost website traffic, accelerating the chances of high conversions and revenue.
However, several challenges might impact multilingual website performance.
In this post, we will share four technical SEO tips to optimize multilingual websites for the best outcomes.
Let’s begin by looking at the key issues with multilingual websites.Lack Of A Solid URL Structure
URLs allow the target audience to navigate different language versions of the multilingual website, enhancing user experience.
Besides this, they inform search engines about the page’s content to ensure proper indexing and language targeting.
A lack of well-structured URLs can negatively impact user experience and lead to incorrect indexing.Poor Content Translation And Optimization
Translating the content into multiple languages while maintaining its context and SEO parameters intact is challenging for multilingual websites.
For instance, translating Spanish content into English while incorporating relevant keywords in the respective language can be tricky. Additionally, literal translations can change the meaning of the original content, weakening the content and SEO strategy.Duplicate Content Issues
The search engines can interpret multiple URLs with the same content as separate pages.
This can lead to duplicate content issues (+ penalty!)Automatic Redirects
Automatic redirects from one language to another version based on the user’s browser can prevent them (and search engines) from viewing various versions of your website.Technical SEO Tips For Multilingual Websites
Now that you know the key challenges, let’s explore the four technical SEO tips to combat them and improve your multilingual website’s performance.1. Focus On The URL Structure
Creating dedicated URLs for each language and country version sends signals to help search engines like Google index the website accurately. This practice increases the chances of your website pages appearing in search results in multiple languages.
The result? Improved rankings in SERPs!
So, specify the regions you want to target with languages to cater to the target audience.
Here are a few crucial approaches to consider while determining the URL structure.Separate Domains Or ccTLDs (Country Code Top-Level Domains)
This approach involves using separate domain names or ccTLDs specific to each language or country version of a multilingual website.
ccTLDs are two-letter domains assigned to individual countries.
Here are a few examples:
This approach makes it easy for search engines and users to identify the content is intended for specific countries. This way, separate domains can help you with clear regional targeting.
However, buying and managing multiple domains can be an expensive venture. In addition, building backlinks and authority for each can consume resources, time, and effort.Subdirectories With gTLD (Generic top-Level Domain)
This approach involves using subdirectories reflecting different country or language versions of a multilingual website within a single domain (same gTLD).
Here are a few examples:
This practice allows you to centralize hosting and SEO efforts under a single domain.
However, the users might get confused about whether the subdomains represent country or language for several cases (fr – country or language).Subdomains With gTLD
This approach involves using subdomains to highlight different countries or language versions of a multilingual website while maintaining the same gTLD for the main domain.
See the examples below:
Implementing and managing this approach can require rigorous efforts and time. Again, the structure might confuse the users.
However, localized hosting is cost-effective and can help improve the website page’s speed.URL Parameters
This approach involves using a URL parameter to the URL to specify the country or language version.
Here are a few examples:
The URL parameters “?lang=fr,” “?lang=es,” and “?lang=en” depict French, Spanish, and English versions.
Google doesn’t recommend this approach because URLs with parameters can confuse the search engines, negatively impacting the indexing.2. Translate And Optimize The Pages
Accurate page translation and optimization can help you reach the target audience and communicate the brand message effectively.
So, begin with content translation.
If you rely on tools like Google Translate, proofread the content closely for accuracy.
While Google has incorporated new AI-powered features to provide accurate translations based on context and intent, do not take any risk.
Even minor errors and inaccuracies can alter the intended meaning of the content, thus hurting the user experience.
When proofreading, pay special attention to elements like:
Time and date format.
Units of measurement (length, volume, weight, etc.).
Cultural references (idioms, metaphors, etc.).
Currency (monetary format, currency symbol, conversion value, etc.).
The key thing to remember here is that everything on your web page should resonate with the target audience’s language, including the writing style and visual elements.
So, avoid using phrases and visuals that are culturally inappropriate.
Here’s how you can optimize the content:Use Multilingual Keywords
Don’t forget to translate the keywords!
However, rather than sticking to exact translations, use popular search terms in respective languages that can appeal more to native speakers. Finding effective multilingual keywords for the target markets that align with your content can amp up the SEO efforts.Optimize The Vital SEO Elements
Translate the below-shared non-visible content elements to ensure your international SEO efforts are successful.
Not doing so can send false information to search engine bots indexing your website.
Image alt texts: Write accurate and helpful alt texts describing the images for each language. Besides improving the page’s accessibility, they improve the chances of images appearing in Google search results in multiple languages. Note: The length of the meta descriptions, title tags, and image alt text will vary according to the search engines. For instance, writing meta descriptions of 150-160 characters is a good practice to achieve rankings in Google SERPs. However, for the Chinese search engine Baidu, you should maintain meta descriptions of around 120 Chinese characters.
Internal links: Add internal content links to relevant and helpful pages in the same language. For instance, link a French page to other relevant French pages on the website. This practice will help simplify user navigation while helping search engines discover relationships between pages.3. Use Hreflang Tags
Hreflang is an HTML attribute that signals search engines of content variations.
See what a hreflang tag looks like:
hreflang=”en-us” highlights the language (English) and region (United States) of the alternate version. The attribute “en-us” indicates the page targets English speakers in the US region.
Since they represent unique language variations, appropriate hreflang implementation can prevent duplicate content issues and penalties.
The key points to remember while implementing hreflang tags:
Consider including a language and, optionally, a region code. The language code should be in ISO 639-1 format, and the region code should be in ISO 3166-1 Alpha 2 format.
Add them to all the pages with language variations, including the main version (self-referential). This indicates to Google that there’s a link between the pages, or the search engine might misinterpret the hreflang annotations.
Include a default page using the “x-default” hreflang tag. It helps users select a suitable language when they can’t find an appropriate version.
Check out this beginner’s guide for hreflang implementation for complete details.
Note: Hreflang tags tell search engines like Google and Yandex about the content variation, but they are not directives. Besides, search engines like Bing and Baidu do not count on hreflang tags. Instead, they leverage “content-language” meta tags to gauge content variation.4. Provide A Language Selector
Good practice for multilingual websites is to provide a country language selector.
A language selector refers to a user interface (UI) component that empowers users to select a language they prefer while exploring a multilingual website.
They help address different language speakers from the same country, distinguish between languages, and communicate effectively with customers.
This can help uphold your SEO efforts by offering better usability and website crawling.
Plugins can provide language selectors. However, there may be better choices than showcasing national flags according to the target audiences.
For instance, if a US-based website aims to attract Spanish-speaking Canadians and Italian-speaking Americans, there may be better options than using Spanish and Italian flags.
Flags specify countries, not languages.
Multiple countries can speak the same language.
A country can have several official languages.
Visitors can get confused seeing multiple flags and make the wrong decision.
What should you do?
You can refer to a language in its native way of representation.
For example, use “日本語” rather than “Japanese” and “Deutsch” rather than “German.”
Additionally, you can use ISO 639, an international standard.
It consists of a set of two-letter codes to classify languages. For instance, English is represented by the code EN, French by FR, and more.
Leverage any suitable method to enable users to select their preferred language.Final Thoughts
Following the aforementioned technical SEO tactics for multilingual websites will help you overcome the key challenges, ensuring that each page on your website is well-structured and optimized.
Besides providing a good user experience, these tips will make it easier for search engines to find and index your web pages in all languages.
Moreover, beyond the technicalities, focus on the language-specific search engine behavior and the SEO best practices of the target countries.
On the content SEO front, understand the local culture, language, and how users interact with the search engine.
Content that resonates with the audience in terms of language and relevance drives value for the target audience.
There is a fact that, as a business owner, you cannot ignore: employees no longer work alone for a salary. They are also looking for a job that provides them with stability and security, learning opportunities and professional development, and in the end being recognized for their good performance. For more information about you can check at Zoe Talent Solutions
In order for a company to offer these benefits, it is essential that it has efficient personnel management processes, to monitor the information of each employee in real time, avoid conflicts and improve overall productivity. And this is a responsibility not only of the human resources area but also of the business leader.
The question is then what can we do to take employee management to the next level. As the experts explain, there are several aspects to consider, and they range from internal communication to comfort conditions in the factory or office. And these are the five most important tips.
Offers a good quality of working life
People spend many hours at work (sometimes more than at home), and working with the right conditions promotes their motivation and productivity. Make sure the company’s facilities are in good condition, always clean and bright. Periodically check the operation and safety of computers, equipment and machinery. Also worry about your employees access to healthy food, safe transportation and everything they need to maintain their physical and emotional health.
Dare to go further with the benefits
One of the things most sought after by today’s workers is the balance between work and personal life. Their goal is not only to enjoy their family or their free time more, but also to recover the energy they need to better fulfill their obligations. Among other options, and whenever the turn of your business allows, you can propose flexible schedules, the possibility of working from home, days off for birthdays or a special family event, access with special prices to health programs or sports activities, or extra vacation days as part of a bonus.
Related: – What is the Ethical Supply Chain? Supply and Demand.
Work on good internal communication
Optimize administrative processes
To have high performance teams and ensure a seamless operation, you need to rely on managers and bosses who make their own decisions every day, and also make their contribution to the good working environment. To form true leaders, you have to learn to delegate, but first give clear information about what you expect from a team, determine responsibilities, provide the necessary tools to perform different tasks, and publicly recognize the achievements. It also considers the possibility of providing senior management and media of the company with training in leadership and human resources.
No matter how old it gets, the traditional way of sending messages using Morse code is still used worldwide. This system of dots and dashes can come in very handy in an emergency when modern technology fails. If you want to get started with this cryptic language, here are some of the best websites to learn Morse code that will take you from a novice to an expert.What Is Morse Code? Is It Still Useful?
Morse code is a form of telecommunication invented in the 1830s by Samuel F.B. Morse. It is used to encode characters into standardized sequences of two distinct signal durations. These signal durations are called dots and dashes or dits and dahs.
The international Morse code consists of 26 basic Latin letters, one accented letter È, the Arabic numerals from 0 to 9, and a small set of punctuation and procedural signs.
Are you considering a job as a radio operator? Perhaps you’re looking for something in special ops or cryptography. You may even want to just communicate secretly. If any of these describe you, you need to learn the basics of morse code.1. Learn Morse Code
If you’re looking for an easy-to-understand and practical way to get started with Morse code, chúng tôi is a good stepping stone. Even though the website has a very basic layout, it presents concrete information compactly.
It has simple texts telling you everything you need to know to start. Moreover, it offers a chart to decode Morse and MP3 audio files to encode Morse.
The chart is like a tree with branches for every dot and dash, and it provides a “map” to all of the letters in the English alphabet. Start from the top when the beeping begins and keep going down the chart until the beeping ends.
This way, you can start with decoding words letter by letter, and after some practice, you will eventually be able to decode full sentences in Morse code.
The website provides a set of 36 MP3 audio files that contain the Morse for each letter of the English alphabet and numbers from 0-9. There are several beeps of a given symbol in each audio file, starting from slow to fast so that a beginner can easily understand.
However, the website is quite limited in terms of versatility, as it can only teach you the basics and does not offer any platform to practice it.2. LCWO.net
LCWO is another simple website with a sober layout that uses the Koch method to teach Morse code. It requires you to sign up for a free account, but you can get past the login page by filling in “test” in the username and password field.
There are a total of 40 lessons for the Koch method aimed toward beginners. This method requires you to start by learning two symbols in Morse, then add a third when you’re comfortable with the previous two, then a fourth and so on. It also has a tool called the MorseMachine that provides practice MP3 files, which helps train your ear for Morse.
Additionally, you will find several speed practice tests such as Code Groups, Plain Text Training, Callsign Training, etc. What makes LCWO different from other websites that help you learn Morse code is that you can compare your test scores with others and gauge your fluency with Morse.
There is also have a forum on their website, and even though it hasn’t been updated in a few years, it’s still an active community of people to interact with.
This website is also great for people who have some prior experience in Morse, as it contains some very interesting tools and tests. These tools can help you refine your encoding and decoding skills and put them to the test.
But it still introduces the Koch method of learning Morse if you’re a complete beginner. Despite having elaborate tests and practice tools, it still looks out for amateurs to help them get started with Morse.3. The National Association for Amateur Radio
The National Associate For Amateur Radio – or simply ARRL – is a very simple website with a ton of resources that help you learn Morse code. It includes a full library of MP3 files for 26 letters, 10 Arabic numerals and punctuation marks. You can access it without having to sign up anywhere.
Each file is played at a rate of 10 wpm (words per minute), which is an appropriate speed for beginners, and you can also download these files to be stored offline. However, the MP3 files are just the tip of the iceberg.
Moreover, if you want to learn more about the history of Morse code or how HAM radios work, ARRL has got you covered. However, this website lacks anything beyond a simple Morse conversion chart and more intricate tests.
ARRL also has an active forum where you can interact, ask questions, and build your own community of like-minded people.4. AA9PW
AA9PW is another great website that offers multiple ways to sharpen your skills. It is a beginner-friendly platform that lets you start from scratch to take you from a novice to an expert in Morse code.
AA9PW teaches Morse using different levels, with each level increasing in difficulty. The first level is the Koch method, where you start by learning two characters, then keep adding one more character as you learn the previous ones. The second level is punctuation.
The third level combines letters, numbers, and punctuation. Finally, the last level is a practice of the FCC exam that you take to get your Ham radio license.
Additionally, you can set the parameters for such things as how many groups of text are sent at a time and more. It is a nice way to challenge yourself and practice Morse against time.5. Morse Code World
Morse Code World is one of the most detailed learning and training platforms. The website is very user-friendly, and you can easily navigate through the online resources that offer everything there is to know about Morse. The learning program is broken down into two parts: the International Morse and the American version.
Morse Code World boasts a variety of tools that can help you build a better understanding of Morse, including a Morse translator that converts text into dots and dashes. This translator provides accessibility for sensory-impaired people, as they can set up their smartphone to vibrate or have their screen flash to convey their messages in Morse.
You also get a decoder to help you convert Morse into readable text or use a keyer feature to turn your keyboard into a Morse paddle to encode the given text. These features help you get used to the timings in Morse to build up speed and accuracy.
Once you are confident enough with your skills, you can take on the training program. An expanding collection of helpful tools provides access to the CW generator, CWops beginner training, QSO trainer, word list trainer, and an instant character recognition tool.Frequently Asked Questions 1. Is morse code still used in 2023?
Morse code is still a popular subject among amateur radio operators worldwide. Other than that, its simplicity enables it to be transmitted through various devices, making it a very reliable mode of emergency communication. Although it has lost some of its significance with time, it still remains relevant in 2023.2. How long does it take to learn Morse code?
Typically, it only takes one to two months to learn Morse code, enough to copy words at the rate of 10 to 15 WPM. With enough time and practice, you will be able to recognize words as a whole.3. How far can Morse code travel?
Morse code can be transmitted over hundreds of miles. The typical speed of this code is 4 bits/sec at max, which makes it very easy to detect, receive and decipher over longer distances.
Ojash has been writing about tech back since Symbian-based Nokia was the closest thing to a smartphone. He spends most of his time writing, researching, or ranting about Bitcoin. Ojash also contributes to other popular sites like MakeUseOf, SlashGear, and MacBookJournal.
Subscribe to our newsletter!
Our latest tutorials delivered straight to your inbox
Sign up for all newsletters.
It’s difficult enough to make it as an ecommerce seller on the Amazon Marketplace when you know what you’re doing; it’s a competitive platform.
But if you don’t have a firm grasp on how to set yourself apart from other sellers, finding success on Amazon Marketplace can be quite challenging.
The truth is, optimizing your third-party Amazon Marketplace ecommerce store is a worthwhile endeavor; the Amazon Marketplace generated $117.7 billion in fiscal year 2023.
If you want a piece of that, you have to set your store apart from all the rest – and that involves understanding and employing the best practices of third-party selling on Amazon.
No one can deny that it can be time-consuming and take a lot of work to succeed on the platform, but employing these tips will give you the best chance of rising above mediocrity and reaching the customers who really matter to you.
So, if Amazon Marketplace success has long been eluding you, check out this listicle of the five best tips and practices for Marketplace ecommerce sellers.1. Write Masterful Product Descriptions
As in every form of ecommerce, Amazon Marketplace ecommerce involves some degree of content marketing. In this case, it’s all about writing the best product descriptions that customers have ever seen.
This makes sense on multiple levels.
Practically speaking, customers need as much detail as you can give them about what you’re selling and how it differs from competing products.
The most comprehensive and detailed product descriptions address that need, covering everything from the product’s model and serial number to every feature that comes as part of the package.
Also, SEO-optimized product descriptions – that is, descriptions that use relevant Amazon-based keywords – have a better chance of ranking in Amazon’s search results and getting found by the customers you want.
You can actually perform keyword research on Amazon by starting a search query and seeing what the algorithm predicts to come next.
Or, complete an actual search and look at the first set of products. If they are ranking where you want your competing products to rank, have a look at their listings to see what they’re doing right. It’s a good chance to lift some keywords and employ them in your own listings.
However you want to go about the keyword portion of this, always ensure your product descriptions give users as much information as possible – because the most useful ones are the ones with the best chances of ranking well on Amazon.2. Focus On Building Reviews
As with local Google Business Profiles, Amazon product reviews go a long way toward showing the Amazon algorithm that customers like what you’re selling.
Similar to the descriptive product listings above, positive product reviews make sense on two levels on the Amazon Marketplace.
For one thing, the algorithm will naturally prioritize products with a lot of positive reviews over ones with one-star reviews. That’s just all about the user experience on the platform.
Think about it logically: If Amazon wants to sell more products to more customers, it will show product results that historically have performed well with real users.
So, five-star reviews work for Amazon’s A9 algorithm (the one responsible for product rankings), but they also make an impression on human customers. Very few people will buy a product they’ve never seen before if they see it has an average customer rating of only one or two stars.
Those types of poorly rated products exist on Amazon, and they’re usually punctuated with customer reviews warning others to stay far away.
You will rank higher on Amazon’s results pages if you have an average customer rating of 4.5 stars or more and plenty of sales. Sales will come in time if you do everything else right.
In the meantime, you can work to get a review on every item you sell on the Amazon Marketplace.
The easiest way to do it is to use the Request a Review button in Seller Central. Amazon will send an automated email to the buyer asking for a review and rating. To keep with Amazon’s policies around asking for customer reviews, this button is only available between 5 and 30 days after the product is delivered.3. Invest In High-Quality Photos
If you’re a Marketplace seller, this third point should already be on your mind: use only the best, highest-quality photos of your products.
If everything else between you and your competitors is equal, and you don’t use product images in your listings, you won’t be able to outrank them.
Think about your own time using Amazon to shop for things. The default product photo is the first thing you see about a listing, before you even read a word of the product description. So images are vital if you really want to sell things to people.
Just ensure the images are high resolution and show the product in all possible detail. This will allow customers to zoom in on the products and see what they want up close.
Another quick tip is to get photos of the product being used in its intended environment. This could apply to almost anything you sell. If it’s a stereo system, show it sitting on a shelf with the speakers on either side.
Or maybe you’re selling a garden hose and reel. Have one of the high-quality images show the hose in a backyard wound around the reel.
Adding images to your product listings is a no-brainer, but if you’ve derived any additional pro tips from this section, that’s already another win for you.4. Don’t Try To Be Too Unique With Your Pricing
One issue of the Amazon Marketplace that’s a fascinating area of study is how to price your products.
As in other business venues, go too high, and you’ll price yourself out of vital customer business; too low, and you might get more business, but you won’t turn much profit.
The answer to the question of Amazon Marketplace pricing is essentially to be boring about it: go somewhere in the middle of all your competition while still making sure you’re earning the profit margin you want.
You know from your own business workings how much you need to make on a sale to break even. Once you have that number, you’re in a good spot, but you’re not done yet.
You then have to know the percentage of profit you want to make. This can be difficult because, for one thing, it will be different for everyone, and for another, you may need to learn how to judge this against what you think your customers will pay.
Here again, I can direct you to your competition on the Amazon Marketplace.
Maybe you manufacture and sell turntables. If a competitor is selling a turntable with roughly the same features and capabilities, and the price of their models doesn’t exceed $300, you may be off-base in charging $550 for yours.
Remember that the products are almost identical; there is something to be said for charging the customer more for a better-quality product, but you just couldn’t justify two brands of the same product having such a large cost discrepancy.
With Amazon specifically, you’re already paying to sell your products on the platform. You pay even more if you opt for Fulfillment by Amazon.
Those fees already add more to your cost, and you would have to work them into whatever prices you ultimately determine for your products.
In the end, pricing on Amazon comes down to a few things:
Your costs of doing business.
Your competitors’ prices.
The profit margin you want to make.
Don’t go crazy with pricing; just make sure your price is fair for the product you’re selling, and try to be somewhat in line with similar products already on offer.5. Put Effort Into Customer Service
Finally, if you’ve been treating customer service lightly in your Amazon store, it’s time to revamp your whole approach.
Customers respond to sellers who appear to take their concerns seriously, and there are some concrete steps you can take to be a good business and do exactly that.
First of all, on your Amazon product pages, you can directly answer questions that customers ask about your offerings. This is the perfect opportunity to convert additional customers by laying out even more information you may have yet to include in the product description.
It’s also a chance to communicate directly with people who are thinking of buying your product!
By answering these questions, you are accomplishing two goals at once: offering more information that could lead to a sale, and demonstrating that you’re a company that knows how to talk to customers in a helpful and professional way.
The other major step you can take in the realm of customer service is to respond to negative product reviews by verified customers.
This is an automated feature of the Amazon Marketplace where sellers can contact customers who have bought their products but left negative reviews on the product page.
In this context, negative reviews refer to ones with star ratings between one and three.
To prevent any kind of inappropriate solicitation of a review change, though, the Contact Customer feature uses a series of email templates to address negative reviews.
In the initial email, sellers can offer customer support by inquiring for more information from the customer or simply offer a full refund.
In any case, the Contact Customer feature is your best avenue to dealing with negative Amazon reviews.
Even though all this happens privately between sellers and buyers, it could still positively affect your product’s rating – since customers can, but don’t have to, change their review after you resolve the issue.
The point is that excellent service could have a real impact on your overall Amazon seller profile, so don’t neglect it.Summary
Amazon Marketplace can be a lucrative platform for ecommerce sellers, but it’s also a crowded space, and reaching your target consumer is easier said than done.
Chances are that you won’t achieve booming success by simply signing up and listing your products.
Instead, try employing some of these tips and best practices to optimize your presence on Amazon Marketplace and get the edge on your competition.
It might take a little time and effort, but the results will be well worth it!
Featured Image: Surasak_Ch/Shutterstock
Update the detailed information about 5 Content Management Tips For Global Websites on the Cancandonuts.com website. We hope the article's content will meet your needs, and we will regularly update the information to provide you with the fastest and most accurate information. Have a great day!