Trending February 2024 # 5 Ways To Make Your Business Look Good To Customers Online # Suggested March 2024 # Top 3 Popular

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How can you properly represent your brand while also offering your customers incentives to choose your business over others?

This was the question of a small business owner who owns an upscale restaurant in Chicago. His concern is one that many business owners have. How can businesses draw customers in without looking “cheap”?

This dilemma is probably explained most obviously with something like a restaurant, but the dilemma can also apply to upscale digital marketing agencies, artists, lawyers, and so much more. Yet, many manage to offer deals successfully.

The question is this: How are these businesses offering their users great deals and incentives while also keeping their reputation intact?

The Age of Deals in Marketing

This problem, which I am calling the “discount dilemma,” is how you can offer these kinds of incentives to your audience on digital marketing channels without making your business look cheap. Again, this extends into every business realm and is not exclusive to the restaurant industry.

The truth is that when people talk about making decisions, especially about where they are going to shop, incentives play a big role.

In an interview with Marketing Week, Philip Maple, general manager of consumer business at O2 stated:

“At a macro level, the pace of innovation across the whole digital landscape is rapid, particularly in the world of mobile…When we talk to customers, we see their needs are changing and quite frankly, unless we evolve and change with them, we are going to become less relevant.”

He goes on to tell how offers and incentives lead to brand discovery and ultimately influence the choices people make in a world where there is a lot of online noise.

Bottom line: Incentives and discounts help people to notice your business and choose to go there, and as long as you are offering them in a way that makes your business look valuable (more on that next) then they are a positive part of a marketing strategy.

What Makes a Discount Look Valuable?

Looking cheap is a good concern for business owners to have. You want to make sure that every marketing effort elevates your business and makes you stand out among your competition.

There are some clear ways to make discounts and incentives look valuable (rather than cheap) to your customers:

1. They Aren’t Available Every Day

Whether it’s a once a week promotion (like half off bottles of wine) that you can promote on your social media channels or a “semi-annual” sale, the key to making a discount look valuable online is to show that it does not come around every day.

The second that people feel like an offering is just the standard; they start to realize that it was never that valuable of a deal to begin with.

2. Customers Will Get Big Savings

People love to save money on the things that they love, especially luxury items that they may have a hard time justifying the cost of.

The key here is making sure the original price is known and it is displayed alongside the discount you are offering.

Again, this shouldn’t be something you offer every day; otherwise, people are just going to equate the sales price with the actual price. It is something that should be perceived and presented as a somewhat rare opportunity.

3. Offer Personalization, Exclusivity & Returning Customer Rewards

Customers like to feel as though they are a part of an exclusive club with the brands and services that they like.

In order to make your discounts even more valuable, you can offer to restrict them to people who are returning loyal customers, or people that showcase that they love your brand.

You can incentivize the sharing and promotion of your brand on social media with discounts (after all, word of mouth is still incredibly important in marketing) or have a rewards club that loyal members can join for rewards.

By making discounts exclusive or personalized in some way, you avoid discounts looking cheap and rather make them look valuable to the people who have not yet hopped on board and joined the club yet!

4. Avoid Looking ‘Cheap’ 

Discounts and rewards shouldn’t come around every day and they should not come super easily.

People won’t feel connected to your brand if they feel like the discounts you are offering are run-of-the-mill or standard practice.

A discount looks valuable when people truly feel like they are being rewarded for choosing a business over others.

5. Leverage Discounts on Digital Platforms

Once you’ve decided on a discount or rewards program that you would like to offer and you’ve made sure it has value and appeal to your demographic audience, it’s time to start promoting.

In some cases, mobile coupons are the way to go, but you ideally want people to become more closely linked to your brand through subscribing to your mailing list or following you on social media so that your efforts are not just one and done with the people who discover you.

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All screenshots taken by author.

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How To Make Retro Video Games Look Good On Your Modern Tv

Want a zero-hassle way to relive your youth? The NES and SNES Classic are back on store shelves. They only come with a few dozen games though, so if you have a vast collection buried in your closet, you might be tempted to pull out your old retro systems instead. The only problem: They look and play terribly on modern TVs.

When you plug an old game console into an HDTV, you’ll see an underwhelming mess of blurry, laggy video with muted colors. You could get better picture quality by using an emulator to play those games on your PC, but emulators aren’t perfect. Some obscure games have bugs, or don’t work at all with this type of software and unless you plan on illegally downloading the games you want, you’ll still need specialized equipment to connect those old cartridges to your PC.

If you want a true retro gaming experience, you’ll want to use the original consoles. And thankfully, you can do a few things to make them look great on modern TVs, from tweaking the settings to buying a dedicated video upscaler. Here are your options.

Get a cleaner picture with the right cables

So how should you connect your console to your television? Many classic video game consoles had multiple outputs, and some were better than others. On older systems, you’ll find support for some or all of the following.

RF: The lowest quality of the bunch, RF uses radio frequencies to transmit video, and it hooks up to the antenna port on your TV. There is almost no reason to use this on a modern set.

Composite: Composite video improves on RF by separating video and audio into their own cables: You’d probably recognize the familiar yellow, red, and white RCA cables used to do this job (the yellow cable transmitted video and the others transmitted audio). Believe it or not, these were designed in the 1940s, and while still ubiquitous, produce very low-quality video.

S-Video: S-video split the luminance and chrominance—aka, the black-and-white and color signals of a picture—into two separate lines within the cable, providing better image quality than composite. These are less common on modern TVs and receivers, but you will see them occasionally.

RGB or SCART: This format splits the video signal up even further, giving red, green, and blue signals their own lines, providing a cleaner picture than all of the above options. While some retro systems supported this using a SCART cable, most U.S. televisions didn’t support that, since the format was more common in Europe. As a result, you probably won’t be able to use this without some sort of converter box—which we’ll get to in a moment.

Component: This is similar to RGB (the cables are even red, green, and blue), but more common in the United States. Most consoles didn’t come with component output, but these days, you can grab component cables for compatible systems at HD Retrovision.

This video showcases the difference in picture quality you’ll see between composite, S-video, and component cables on the Sega Genesis console.

If you want to hook an old system up to your TV, first see what outputs that console supported and pick the best one. Then buy a compatible cable online and plug it into your TV or receiver.

Because each console is different, and even variations of the same system may require different cables, you may have to search a little before you find the right cable. But choosing a good connection is the cheapest way to improve the video quality of those old consoles.

Reduce input lag with Game Mode

Modern televisions do a lot of work to make your picture look good. For example, when your 1080p or 4K HDTV has to upscale the 240p picture from a gaming console, the television may perform motion interpolation or other post-processing in the background. This can cause “input lag,” in which you experience a delay between pressing a button on the controller and seeing a reaction on the screen. This is a problem for lots of video games, but it’s especially noticeable on older, difficult, fast-twitch ones like Tetris or Super Mario Bros.

You can alleviate this by turning on your set’s so-called Game Mode. As we’ve mentioned in the past, Game Mode disables a lot of your TV’s post-processing to reduce input lag.

If you feel like Mario’s not jumping until long after you press the A button, head into your TV’s settings and make sure Game Mode is turned on. This won’t eliminate lag completely—for that, you have to replace your modern set with an old-school CRT TV—but it’ll still provide a noticeable improvement.

Achieve high-def perfection with an external scaler

While a good cable will give you better colors and less noise, it won’t put the best possible picture onto a modern TV—after all, it’s still carrying a low-resolution, analog signal. If you want something more comparable to the high definition output of the NES and SNES Classic—or something even better—then your setup can get pretty complicated (and expensive).

If you think that picture is still worth it, you can achieve HD output on old systems using an external scaler designed for video games. These convert your console’s low-res 240p signal to a high-definition signal for modern HD sets.

The XRGB-Mini Framemeister is the most versatile and well-known of these devices, and while it’s been discontinued, you can still find systems on Amazon and eBay for about $400. Just plug it into any console via composite, S-video, or RGB, and send the output to your TV over an HDMI cable. (On consoles that support it, RGB will provide the best picture. However, that will require a SCART cable for your console along with a SCART-to-XRGB-Mini adapter for the Framemeister.)

The result is a much cleaner, high-quality picture than you’d get with any of those analog signals alone.

Check out this video at 11:10 for a side-by-side comparison of the picture with an external scaler and with analog signal alone.

The Open Source Scan Converter (OSSC) is a more readily available alternative, and it has less input lag than the Framemeister. At £162.00 (about $210), it’s significantly cheaper too. And the latest models have an HDMI output that you can plug right into your TV. On the negative side, the OSSC is significantly less versatile, since it only accepts SCART, component, and VGA inputs. That means that you’ll need a component or SCART cable for many of your systems, and consoles that don’t support those outputs—like the original Nintendo and Nintendo 64—won’t work with the OSSC at all (unless you modify the console’s innards for RGB output). In addition, it may have compatibility issues with some TVs, so you’ll need to try it to figure out whether it will work at all.

An even newer $99 device called the RetroTINK-2X can accept component, S-video, and composite inputs. It isn’t quite as powerful as the others, with fewer features and a maximum resolution of 480p, but for the price, it’s a great budget option. It’s currently backordered, however, since it’s still ramping up production.

Although you can also find other cheaper options, they introduce more input lag than I’d generally consider acceptable. You’re better off just plugging component cables straight into your TV.

Is your head spinning yet? I don’t blame you. The results can be fantastic, but buying a setup like this will lead you down a complex, winding rabbit hole. That’s why some folks have opted for updated “clones” of retro consoles instead—like the Analogue Super NT, which plays all your old Super Nintendo cartridges using built-in upscaling and HDMI. They don’t exist for every system, and they’re still expensive. But if you only want to rediscover one older console, it won’t cost much more than an upscaler—and it’ll be much easier to use.

7 Ways To Make Good Use Of Your Old Game Console

You got a new PS4 Pro or Xbox One X for the holidays. Pretty sweet, right? Unfortunately, now your old console is sitting in a corner collecting dust. If you’re a fan of video games, this is probably a scenario that has played out numerous times before. If you have a collection of old video game consoles sitting around and aren’t sure what to do with them, check out this guide.

1. Sell It

Most people’s gut reaction would be to sell their old console. Fortunately, there are a variety of options available if you want to try and make some money from your old consoles. Selling it yourself via eBay or Craigslist will maximize potential earnings. That being said, you’ll have to have the patience and the will to deal with the pitfalls of private sales.

If you can’t be bothered with the hassle, you can sell your old game console to various online resellers. Be aware that you probably won’t stand to make as much than if you sold it yourself. However, if your main concern is getting it out of the house fast while making some extra dough, this is your best bet. Last but not least, you can always try selling your old game console to a brick and mortar store like GameStop. That being said, you’ll probably make the least amount of money if you go down this route.

2. Donate It

If you don’t care about making money and like the idea of your pre-loved console finding new purpose, consider donating it. Gamers Outreach has been donating video games to hospitals for almost ten years. Operation Supply Drop organizes and deploys “generationally appealing care packages” (translation: video games) to military personnel stationed overseas.

The charities mentioned above are only a small sample of charities providing recreation, therapy and happiness through the power of video games. A quick Google search can match you up with the charity you’d like to help out with your old console.

3. Hack It

If the idea of bricking your old console isn’t a deal breaker, you might want to try modding. There are a number of passionate modding communities that have developed ways to repurpose your old console. Modding a Wii or Wii U is fairly easy and can open the door to strong homebrew communities. You can also experiment by flashing custom firmware on your Xbox 360 to play backups of your games from a hard drive. In addition, you can even install Linux on your PS3 for a console-turned-PC or file server.

Note: the legality of modding/hacking your console depends on what you are planning to do with it. Be aware that altering your console will definitely void your warranty.

4. Gut It

With the NES and SNES Classic tapping in to nostalgia, why not make your own? Simply gut your old console’s insides and replace them with a Raspberry Pi. You’ll end up with an emulation machine housed in a legit retro console shell that can play a heck of a lot more than 30 games. You can even cram a Raspberry Pi Zero in an old controller or game cartridge!

Personally, the thought of opening up one of my beloved old consoles and ripping its guts out is horrifying. However, if you have an old console that doesn’t work anymore or is destined for the trash heap, you might want to consider it.

5. Use It as a Media Center

Who needs a Fire Stick or Apple TV when you have a perfectly good media player in the form of your old console? Older consoles from the last generation or two like the Xbox 360 and PlayStation 3 can play physical media like DVDs and Blu-rays.

Note: Different consoles may support different formats. For more information, conduct a quick Google search.

In addition, older consoles can also play back media files housed on external USB flash drives and hard drives. Furthermore, these consoles often support a wide range of video streaming apps like Netflix, Hulu, and YouTube. Finally, grab a media remote and ditch the controller to complete the transformation!

6. Set Up a Game Room

One of the most obvious things to do with an old console is to hook it up and revisit your old favorites. If you’ve got the space, you might want to consider creating a dedicated videogame room. Be aware that connecting older consoles to modern TVs does require some extra hardware.

Alternatively, you can grab a few cheap CRT TVs from Craigslist or a local thrift store for a more authentic experience. Last but not least, snag some videogame paraphernalia to scatter around and viola, you have a dedicated game room.

7. Recycle It

If none of the above appeals to you, you might be leaning towards simply throwing your console out. Just don’t dump it in the trash. Old electronics, including video game consoles, have a number of hazardous chemicals inside them. Over time the electrical components inside your console corrode and poison the environment.

Instead, do Mother Nature a favor and recycle your old console. Best Buy and Nintendo of America both have game console recycling programs. Alternatively, you can find a local e-waste recycling center by checking the e-Stewards website.

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9 Ways To Make Your E

In order to stay relevant, online businesses must stand out from the crowd. If you don’t have the resources to hire marketing consultants and researchers, this can be a real challenge. That doesn’t mean it’s impossible. In this article, we will explain how to make your e-commerce business stand out from the crowd and make money.

Make your E-Commerce Business Stand Out

Take a look at 9 ways you can make your e-commerce business stand out.

1. Create a Powerful Brand

Somebody else is selling what you sell. It’s virtually impossible to stand out from the crowd based on your products and services. The key is to build a brand that differentiates you, in a positive way, from your competitors.

Your branding is impacted by everything from your choice in the logo to the content on your website to your company’s mission statement. It is essentially your company’s personality; it drives how people see your business, and the type of customers your business attracts. Know what you want your brand to be. Then, write a branding statement and distribute it to all of your employees. All decisions should be made with that statement in mind.

2. Infuse Quality And Service in Everything You Do

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

Take a look at the customer journey. Are there things you can do at any point of contact to build in more quality or better service? For example, you could curate relevant content depending on where the customer is in the sales funnel. Even a simple giveaway to the first time customers can make them feel valued.

3. Maximize Your Social Media Efforts

Get out on social media! This is where potential customers are looking for you. 75% of customers will check out social media before they make a purchase. If you aren’t active on social media engaging with customers and posting content written by your top writers, then you lose your chance to reach them.

Worse, they may still learn about you. Unfortunately, the information is likely to come from your competitors.

4. Create Content That is Meaningful to Your Audience

Create and curate content that your audience needs. Produce product demo and videos. Go live on social media for Q&A sessions. Use professional writing services, if needed, to ensure that the written content you share is flawless. Here’s an additional tip. Know your audience, and write to their preferred level. Remember that the important word here is preferred. For example, just because your typical customer is college educated that doesn’t mean you should write for college level reading. For marketing purposes, the ideal reading grade level is grade 6-8.

5. Make Sure You Offer a Great Website Experience

Customers begin forming an opinion about your business the minute they land on your website if not before. Slow loading pages, confusing navigation, less than helpful chatbots can all contribute to a negative website experience. Conduct frequent audits of your website, especially the checkout process to ensure that everything works smoothly. Don’t forget to test using varying devices and browsers. It’s important to serve up a great experience to all customers.

6. Follow up With Customers After They Make a Purchase

Check in with your customers after they make a purchase. Ask them for feedback. Thank them for making a purchase. See if they need any further information or assistance. When you do this, find the most personal means of doing so that you can. A personal phone call is a great way to follow up with a very personal touch. A handwritten letter is valuable as well. Of course, any follow up is better than none. An email will do as well.

7. Add a Loyalty Program

If your competitors are offering loyalty programs, you’ll need to create a better one in order to improve your position. If they aren’t offering a loyalty program, you will stand out by offering one of your own.

Don’t worry. This isn’t something you need to build from the ground up. There are companies that can help you to create the ideal loyalty program for your audience, and offer the technical support that you need. Your job will be to determine what you want to accomplish, and promoting your loyalty program.

8. Consider New Products or New Product Lines

If you’ve been selling the same products all along, it may be time to add something new. You know your customer base. If they are purchasing your products, what related items might interest them? For example, if you are selling quality papers, stationery, greeting cards, and envelopes your customers may also be interested in top quality pens and pencil sets. People who are students or work in academia especially may appreciate the writing help. They may also be interested in art supplies.

9. Prove It

Make use of data as well as social proof to show your customers that your claims about your products and services are true. Here are some steps that you can take to make this happen:

Get an influencer or expert to give an endorsement.

Link to research papers or display graphics that back up your claims.

Use social share buttons with counters.

Place customer testimonials in key places on your site.

Use trust badges from reputable sources.

It may take some research writing and effort to find sources of social proof and data, but the increase in trust will be well worth it.

Conclusion

No matter what you have for sale, e-commerce is a crowded and competitive business. Your success hinges on your ability to stand out. The tips here can be applied to any e-commerce company. Try a few of these out, and enjoy the results.

5 Tips To Make Business Management And More Efficient Planning

There is a fact that, as a business owner, you cannot ignore: employees no longer work alone for a salary. They are also looking for a job that provides them with stability and security, learning opportunities and professional development, and in the end being recognized for their good performance. For more information about you can check at Zoe Talent Solutions

In order for a company to offer these benefits, it is essential that it has efficient personnel management processes, to monitor the information of each employee in real time, avoid conflicts and improve overall productivity. And this is a responsibility not only of the human resources area but also of the business leader.

The question is then what can we do to take employee management to the next level. As the experts explain, there are several aspects to consider, and they range from internal communication to comfort conditions in the factory or office. And these are the five most important tips.

Offers a good quality of working life

People spend many hours at work (sometimes more than at home), and working with the right conditions promotes their motivation and productivity. Make sure the company’s facilities are in good condition, always clean and bright. Periodically check the operation and safety of computers, equipment and machinery. Also worry about your employees access to healthy food, safe transportation and everything they need to maintain their physical and emotional health.

Dare to go further with the benefits

One of the things most sought after by today’s workers is the balance between work and personal life. Their goal is not only to enjoy their family or their free time more, but also to recover the energy they need to better fulfill their obligations. Among other options, and whenever the turn of your business allows, you can propose flexible schedules, the possibility of working from home, days off for birthdays or a special family event, access with special prices to health programs or sports activities, or extra vacation days as part of a bonus.

Related: – What is the Ethical Supply Chain? Supply and Demand.

Work on good internal communication

Optimize administrative processes

Form leaders

To have high performance teams and ensure a seamless operation, you need to rely on managers and bosses who make their own decisions every day, and also make their contribution to the good working environment. To form true leaders, you have to learn to delegate, but first give clear information about what you expect from a team, determine responsibilities, provide the necessary tools to perform different tasks, and publicly recognize the achievements. It also considers the possibility of providing senior management and media of the company with training in leadership and human resources.

Tryphena Dudley

5 Ways To Boost Your Seo With Third

Third-party reviews offer invaluable insight from an unbiased perspective on your business. They also instill trust with potential customers, which may help guide their decision to purchase your product or service.

In fact, nearly half (42%) of internet users in the U.S. cite reviews from other customers as a feature that would most increase their likelihood of buying a product.

When compared to first-party reviews, third-party reviews can also appear more credible to a searcher. After all, a business is unlikely to publish negative reviews on its website.

Whether you’re looking to convert searches into sales or improve your search ranking, focusing on enhancing your reviews’ search engine optimization (SEO) efforts can achieve both. Reviews are a heavily weighted local search ranking factor, accounting for 16% of the Local Pack ranking.

How can your business better showcase the sentiment found in your reviews to searchers looking for your product or service?

And, what are some proven strategies for surfacing this valuable content through SEO?

You’ll learn both in this post as we discuss five surefire tactics to boost your SEO with third-party reviews and stand out among your competitors.

1. Improve Your Review Score

The GMB help guide states that local search results “are based primarily on relevance, distance, and prominence.”

Prominence refers to how well-known a business is, which directly correlates to the number of reviews a business has as well as what customers think about the business.

The help guide also notes:

“Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business’s local ranking.”

There are several approaches to take to improve your overall review score for your business locations.

First, ask customers who have had a positive experience with your business to leave a review. Not only are they already motivated having had a positive experience with your business, but they’re also likely to leave positive feedback to help you boost your rating.

We also recommend responding to all of your reviews, positive or negative.

When a reviewer sees you’ve taken the consideration and time to respond to their praise or complaint, they’re more likely to have a favorable view of your business. This may lead to the reviewer recommending your business to family or friends.

It also allows you to control the narrative and target your sought-after keywords in your response.

Not only will your overall star rating help improve your SEO but also your sales. According to a recent study, 52% of consumers wouldn’t consider using a business with fewer than four stars and cite star rating as the most important review factor.

2. Factor in Review Velocity

Review velocity refers to how often your business receives new reviews.

According to Moz, review quantity, review velocity, and review diversity account for 15% of Local Pack ranking. A frequent flow of new reviews also provides your business with new content.

Along with its SEO value, consumers prefer to read new reviews to learn more about your business.

Forty percent of consumers say they only look at reviews of local businesses written in the past two weeks. Additionally, 85% say reviews more than three months old are no longer relevant.

Encourage happy customers to leave reviews often and make it a part of your purchasing process to keep a steady stream of up-to-date reviews.

All of these tactics can solicit new reviews and fall within Google’s review guidelines:

Send your customers an email

Print a QR code on every sales receipt.

Send a follow-up text after an appointment.

Simply ask for a review during the transaction process.

3. Focus on the Volume of Your Reviews

Consider this: You’re out of town visiting a new city where you want to find a restaurant nearby for dinner. Would you prefer to go to a restaurant with 10 reviews or one with 100, both with a similar overall star rating?

More than likely, you’d opt to dine at the restaurant with more reviews as that restaurant appears to be more credible. A solid review gathering strategy can help bridge the gap of having too few reviews to encourage new business.

It can also help legitimize your business with search engines as well.

GMB’s help page states that:

“High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.”

The best way to get customers to leave a review is to ask them to do so. If your customers have opted into your email or text marketing campaigns, it’s ideal to ask them to leave a review as soon as possible while your business is top of mind.

For service-based businesses that use online booking systems for their services, after the customer has completed their appointment, they should receive an automated message (text, email, etc.) that asks them to leave their honest feedback regarding their experience with a direct link to leave a Google review.

Brick-and-mortar stores may also benefit from having a QR code on receipts that directs customers to leave a Google review.

While all review platforms encourage businesses to ask customers for reviews, it’s important not to violate any policies. For example, Google states businesses can’t “selectively solicit(ing) positive reviews from customers.”

Additionally, Google also forbids:

Reviews left by employees.

Soliciting reviews in bulk.

Paying customers in exchange for reviews.

Discouraging or prohibiting negative reviews.

Posting fake reviews for your business.

You can read more about Google’s official guidelines here. Keep in mind that every platform will have different rules and regulations and it’s important to check what each allows.

4. Respond to Positive and Negative Reviews

Responding to positive and negative reviews not only shows consumers you care about their feedback but has also been confirmed by Google to play a role in SEO.

Google shared,

“Respond to reviews that users leave about your business… Responding to reviews shows that you value your customers and the feedback they leave about your business.”

Responding to every review may seem like a daunting task for a business that has many locations. However, a good workaround for eliminating work is creating corporate-approved templates.

These templates can be based on your brand guidelines and should adhere to your brand voice.

Your business should also have a process for escalating reviews that require a more in-depth response, as well as a point person who can respond to these reviews quickly.

If your business is just starting with your review response efforts, focus on responding to negative reviews first, especially those left within the past few months.

Recent reviews will be more prominent to searchers. Once you’ve worked through all your negative reviews, you can then move onto responding to your positive reviews.

5. Consider the Content of Your Reviews

Google continuously evolves to meet the needs of searchers. Their goal is to deliver accurate, timely results to end-users to create an optimal user experience.

Yet, in order to deliver top-tier results, they rely on business information.

Some of that information may be sourced from your review content, such as a customer mentioning the city your store is in or the street name where your business is located.

These words send powerful signals to Google helping your business improve its relevance.

Additionally, a review with positive language from a local customer signals to Google that your business is trustworthy. This applies not only to reviews left directly on your GMB listing but on other third-party platforms, as well.

Reviews left on third-party review sites increase your exposure, drive traffic to your website, and add legitimacy to your business.

Your business can’t dictate what a consumer writes about their business, however, you can ask consumers to mention the location in which they did business within their review.

These mentions can continue to help your brand achieve the authority that Google looks for in its search algorithm.

Conclusion: Why Implement a Third-Party Reviews SEO Strategy?

Consumers’ expectations are continuing to evolve with business operations in an ever-changing and unpredictable climate.

These expectations are showing up more frequently in reviews. If your business is keeping up with current trends and maintaining a solid reputation management strategy, your path towards SEO success becomes clearer.

Following the above tactics will help you improve your third-party reviews SEO efforts, and in turn, provide an exceptional experience for your customers.

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