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Are you looking for ways to strengthen your marketing strategy and boost your brand’s digital presence?
We first need to understand how the Google Display Network works and how it can benefit your business.
From there, we can create several tactics to receive a higher ROI on its services.Why the Display Network Is Worth Winning
The Google Display Network gives you an opportunity to catch customers while they’re in action.
The network uses several factors, such as images and deep linking, to build a better marketing network for your business.
So… why should you choose the Google Display Network?
Because it reaches more than 90% of all worldwide internet users.
In other words, that target audience of yours becomes significantly larger when using the Google network over others.
Your digital marketing initiatives need as much reach as possible to thrive, and Google is the only place where you can receive as much reach.
It’s simply the best, so that is where we as digital marketers focus most of our attention.
Bottom line: Google’s display ad network is worth more of your time than any other.
Ready to get the most out of your display network usage?
Here are six simple and effective GDN tips.1. Get Started with Remarketing
Do you already have a certain cluster of target customers that you’ve been marketing to?
Now It’s time to remarket to them!
The more often you can get your brand in front of your target audience (both prospects and clients), the more likely it is that they’ll purchase your product.
Remarketing allows your brand to follow that customer around and present your company on the sites they visit most often.
You already know these users are interested in what you’re selling.
Remarketing can earn you conversions faster than any other digital marketing method, with only minimal effort from you.
Definitely attack this one before moving on to other techniques.2. Use Managed Placements
As you know, all marketing initiatives are more productive when someone strategizes them according to data and insight.
This feature will give you more opportunities to target your marketplace if you’re already well-informed about where they spend the majority of their time.3. Avoid Using Too Many Layers
Layering is a highly successful digital marketing tactic, but it needs to be done in due time.4. Make Ads in All Formats
It’s never a good look for a brand. It looks like they don’t know what they’re doing.
Even worse, if the website doesn’t support that ad format at all, then all the site visitors will see is a blank box with an “X” option in the top corner. Talk about a waste of money.5. Keep Display Ads Straightforward 6. Test Your Google Display Ads
You can’t expect to pass an exam without studying for it.
You wouldn’t dive into a pool without knowing how to swim first.
The same thought process applies to your Google display ad campaigns.
Be sure to test all of your campaigns to gather insightful information and data on your target market.Closing Thoughts on Google Display Ads
As you can see, Google Display Ads are an essential piece to your digital marketing strategies.
When done right, they can deliver a return on your investment that can’t be matched in the online marketing world.
However, without a killer website to send your customers to, those Google display ad campaigns won’t convert well.
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SMEs with limited time and budget should follow these simple strategies to get results in 2023
Your website is the face of your company’s digital marketing strategy, yet one of the most common critiques today is that websites are too complicated. Sometimes it’s a case of gamification taken too far or overuse of the popular, but visually intense parallax format – a busy website, overdesigned or poorly formatted is simply difficult to use. What’s more, creating such a site, and maintaining an equally deep marketing presence on social media or via email, is time-consuming and may not pay off.
A critique that we encounter far less often in the digital marketing world, is that a website is overly simple, but that doesn’t mean such sites don’t exist. Rather, the overly simple website tends to be described differently: they choose unattractive fonts, lack visual interest, or don’t implement their content effectively.
Look at these manufacturer sites; proposed on the premise that they would make important information easy to find, they fall quickly into the trap of the overly simple. Rather than appearing straightforward, however, they seem to lack aesthetic consideration and could have been built by someone with little coding knowledge. Today, such sites are often accompanied by too little social media use and marketing moves that lack professional polish.
Ready to change your company’s digital marketing style and add a little flair? Build your presence while staying streamlined by implementing these three digital marketing strategies. Combined, simple, and straightforward strategies make for success.1. Use a Simple, effective page design template
Website templates are the perfect tools for helping inexperienced designers create professional, straightforward sites. Most often, the least appealing sites are those that lack an evident template or that have failed to add the little touches that take a plain template from boring to bright.
If you’re not sure where to begin when building your website, consider a platform like SimpleSite. As the name suggests, SimpleSite is an easy to use web design platform, offering limited design templates and a small set of construction tools, allowing users to set the number of columns for content, select the font, and customize the header image. With SimpleSite, you can also add e-commerce features with ease; these tend to be among the more difficult site segments to create, but SimpleSite virtually does it for you. Need some extra information? Check out this page for a review of SimpleSite website building features.
Another option for building simple websites is WordPress. As you probably know, WordPress is a well-known site building platform, but it takes a little more expertise to use than SimpleSite. On WordPress, you have access to a great number of free and paid templates and hundreds of site widgets that can enhance your site’s functionality – you can create photo galleries, build in social media links, add a blogroll, and much more. WordPress is used by many successful bloggers and is highly flexible in terms of what it can support.
Though templates are used for thousands of sites – and unarguably create a lot of very similar pages – a great template filled with high-value content is still an indispensable tool. Don’t skip the template just because it might make your page look like other sites.2. Choose your channel focus
Another common mistake that companies make when trying to develop their digital marketing presence is failing to assess the many social media channels available. Instead, many companies opt to spread themselves thin, expending all their energy on keeping up with their long list of social media accounts. This isn’t a good strategy and tends to stem from a philosophy that lacks a clear sense of market. When you know your market, you don’t need to divide your attention. This radar or Bullseye framework is a great way to review your channels to gain focus.
Instead of trying to reach everyone across all networks, choose one social media channel to be your main focus. This allows you to invest modestly for greater returns and produce higher quality content for your audience. Just make sure you do your research first – find out what sites your clients prefer and target those venues. Most social media sites break down strongly along demographic lines, so it’s just a matter of figuring out where your company fits.3. Drive contacts through a focuson opt-in
Email marketing may be one of the oldest digital formats, but users still rely heavily on emails for product and promotion information. Unfortunately, many also ignore these important messages because they feel they’re receiving too many of them. This makes the majority of email marketing wasteful for both companies and their clients.
Instead of sending out emails every time something changes on your site, or several times during the course of a promotion, slow down your pace and target your audience more effectively by allowing them to opt in to a stable schedule of emails. This may tie your hands to some degree when it comes to scheduling promotions, but if you’ve promised your audience they’ll only get one email per week and you start making endless exceptions, you’re more likely to land in their junk pile.Simple Not Simplistic
At the end of the day, the best digital marketing strategy is one that’s simple and straightforward, but that focuses on the right details – it isn’t simplistic. A simplistic strategy underestimates your audience and doesn’t serve your company’s full potential, but a clear and simple one makes the most of your time and money. Do right by your company and by your clients by offering your best and keeping your digital marketing simple and smart.
How to Install Linux?
Linux is an open-source and free operating system to install, which allows anyone with programming knowledge to modify and create their operating system as per their requirements. Over many years, it has become more user-friendly and supports a lot of features, such as
Start Your Free Software Development Course
Web development, programming languages, Software testing & others
Reliable when used with servers
No need for antivirus
A Linux server can run nonstop with the boot for many years.
It has many distributions, such as Ubuntu, Fedora, Redhat, and Debian, but all run on top of the Linux server. Installation of every distribution is similar; thus, we are explaining Ubuntu here.A. Install Linux Using a CD-ROM or USB Stick
Download .iso or the ISO files on a computer from the internet and store them on the CD-ROM or USB stick after making it bootable using Pen Drive Linux and UNetBootin.1. Boot into the USB Stick
It would be best if you restarted your computer after attaching CD –ROM or pen drive to the computer. Press enter at the time of boot, here select the CD-ROM or pen drive option to start the other boot process. Try for a manual boot setting by holding the F12 key to start the boot process. This will allow you to select from various boot options before starting the system. You will get a list from which you must select all the options, whether it is USB or CD ROM or a number of operating systems.
You will see a new screen when your computer boots up called “GNU GRUB,” a boot loader that handles installations for Linux. This screen will only appear if there is more than one operating system.
Set the keyboard layout.
Now you will be asked What apps would you like to install to start with Linux? The two options are ‘Normal installation’ and ‘Minimal installation.’2. Derive Selection 3. Start the installation
Provide the login details.4. Complete the installation process
After the installation, you will see a prompt to restart the computer.
You can also download drivers of your choice through the System Settings menu. Just follow these steps:
Many useful drivers, such as Wi-Fi drivers, will be available on the list.
There are many other options also known to use and install Linux.B. Install Linux Using Virtual Box VMWARE
In this way, nothing will affect your Windows operating system.What Are Requirements?
Good internet connection
At least 4GB RAM
At least 12GB of free spaceSteps:
2. Install Linux Using Virtual Box
Use the .iso file or ISO file that can be downloaded from the internet and start the virtual box.
Here we need to allocate RAM to virtual OS. It should be 2 GB as per minimum requirement.
Choose an option under Create a virtual disk.
Choose a type of storage on the physical hard disk. And choose the disk size(min 12 GB as per requirement)
Choose a username and password.
You are almost done. It should take 10-15 minutes to complete the installation. Once the installation finishes, restart the system.
NOTE: In case of any issues, close and again start the virtual box.
The Linux operating systems now offer millions of programs/applications to choose from, most of them free to install! Linux is also the OS of choice for Server environments due to its stability and reliability (Mega-companies like Amazon, Facebook, and Google use Linux for their Servers). It proves to be a good choice for everyone.Recommended Articles
This has been a guide on How to Install Linux? Here we have discussed the basic instructions and the easiest way to Install Linux. You may also look at the following article to learn more –
As the economy picks up and IT budgets begin to loosen, the pent-up demand for new equipment will lead to the disposal of more and more retired gear. The big question many CIOs will face in the coming year is what to do with it?
Aside from the ethical and environmental implications of simply using the dumpster and/or shipping stuff overseas to third-world operators, there are serious legal issues every CIO must consider when getting rid of old gear. Like ensuring no personal data is on the hard drive.
Some companies have even been held ransom by people that have found data on equipment improperly disposed of, said Gartner Analyst Frances O’Brien. Of course, management insists they are just buying back gear that should have been disposed of properly, but they are paying a premium for the privilege, she said.
“I’ve talked to a lot of clients that have actually had to pay ransom to get their PCs back because they were disposed of with data on them,” she said. “They don’t want it to be in the press so they’re paying. They don’t want to bring the FBI in because they don’t want to see ‘Big Bank USA’s’ name in the press because client data got out.”
Ransoms aside, PCs in particular need to have the OEM operating system installed because of the licensing agreement, said Jenny Blank, director of Enforcement at the Business Software Alliance. But data and applications that did not originally come with the unit must be scrubbed.
Hazardous waste regulations also must be adhered to or the original purchaser of the gear can be held liable. Asset tags need to be removed so equipment is not traceable back to the company of origin. And, if the tags are not, what questions does this raise about the processes and procedures used to cleanse the equipment of data?
Currently, the U.S. Environmental Protection Agency (EPA) does not fine companies for improper disposal of eWaste. But, under the federal Resource Conservation and Recovery Act, companies can be held liable for the toxins, such lead, cadmium, mercury, etc., found in all IT equipment. At the state level, where EPA likes to leave the regulatory work, more and more stringent legislation is being passed to control the proliferation of IT equipment in the waste stream.
There are currently 50 or so pieces of legislation under consideration in 24 different states, said O’Brien. This is because the problem of eWaste is expected to get worse, not better in the coming years. According to the EPA, over the next five years, some 250 million computers will be retired.
So, what do you do?
Donating’s Good. Right?
Another common method of disposal is charitable donations, said Bill Pogue, a senior systems engineer at Aztec Systems, an IT consultancy and services company. But, just because charities will take just about anything, if they can’t use it the problem of disposal does not automatically transfer to them. What ends up in the river or dumped in open field somewhere can, and does, come back on the original owner of the equipment, he said.
Leasing equipment, as many large companies do, doesn’t necessarily negate the problem either. Most lessors charge for disposal services and the OEM license and data issues are still ever present, said Glen Jodoin, vice president of Operations at GreenPages, an IT lifecycle management company.
Nor does responsibility for scrubbing data and adhering to licensing agreements transfer to a third-party vendor automatically, said BSA’s Blank. “You can’t take the operating system off and put it on your new machine and give away the hardware without an operating system,” she said.
What you can do is ask a lot of questions, said Jodoin. Find out about the processes and procedures your contractor will use to scrub data and dispose of gear. Are they just a broker that ships equipment overseas? If they don’t charge for their services, they probably are. Do they remove asset tags? They should. Do they use software that wipes drives down to just the DOS? They shouldn’t.
“But, keep in mind, there is nothing free. I guarantee you when HP (Hewlett Packard) is putting their leases together, in their lease rates included is the cost of disposing of (the equipment).”
In a year that’s bringing a lot of stress, this tool is no cure-all, but it can help teachers keep their emotions in check.
I remember my first year of teaching being difficult and then each subsequent year getting easier as I improved at the job. But now, for many educators, each year is getting more difficult to navigate, and the emotional toll is devastating.
The reports of educators teaching through trauma and instructional leaders tending to the business of supporting their schools under drastically unfavorable conditions aren’t going away, unfortunately, anytime soon.
In my work with schools, there’s a lot of talk about the abovementioned issues and using emotion regulation strategies to combat the toll of the emotional pain that many educators are undoubtedly experiencing. Although social and emotional learning (SEL) strategies can be critical to restoring our own emotional health under chaotic conditions, it’s important to remember that emotional regulation strategies are not a panacea for the problems and issues facing our schools today—especially those out of our control.
However, neglecting our emotions over time may trigger excessive anxiety and cause apprehension, irritability, or anger. Some may withdraw socially or engage others negatively as a result. Not only can our mood be disrupted, but so can other aspects of life if we do not cope and heal by working through emotional exhaustion due to the buildup of stressors. Unfortunately, many in our profession are living with this.
In an episode of Queen Sugar (one of my favorite shows), a main character, Micah West, said, “I can’t control what happens, but I can control how to respond to things.” I think this is an empowering outlook—even in the most discouraging of times facing schools.
In a previous article, I covered using Plutchik’s Wheel of Emotions to help students label and recognize the emotions they’re experiencing along with an emotions planner for self-regulation; with a few tweaks, I have revamped the tool for educators who may need it.
Accurately Labeling Our Emotions
Psychology tells us that emotion is a complex state of feeling that impacts people physically and psychologically. For those of us beginning to understand emotions, it’s essential to realize the way emotions affect the mind, body, and behavior by learning how to recognize and accurately label what we’re experiencing at any given moment. Leveraging a tool like Plutchik’s Wheel of Emotions can give us a good starting point for recognizing the wide range of emotions that cause us to feel fear, anxiety, anger, sadness, joy, and love (among other things).
To start labeling accurately on your own, use Plutchik’s Wheel of Emotions to recognize your emotions in different situations. The wheel simplifies emotions by causing us to focus on eight primary ones: anger, anticipation, joy, trust, fear, surprise, sadness, and disgust. This helps categorize emotions and responses to them. Additionally, over time and with practice, one can recognize that other emotions we experience daily are an amalgam of the eight basic emotions and can stem from others as well. This is critical understanding, as it can help us identify emotional triggers required for planning to respond with good self-regulation tactics.
Moreover, this insight is beneficial for understanding the impact of emotions on our own overall well-being and social interactions. For example, in the classroom, a teacher’s anxiety may result from the buildup of stressful situations like focusing on learning recovery, lax or rigid mask mandates, harmful TikTok challenges, or testing amid the pandemic.
Other helpful tidbits for demystifying emotions are that our brain creates emotions by assigning meaning to bodily sensations from our lived experiences; and although they are highly related, we experience emotions and feelings in sequential order—emotions precede feelings, and feelings precede our moods and behavior.
Using an Emotions Planner
During a podcast episode, Sarah Thomas, a school official in Maryland, explained that it’s OK to not be OK if you have a plan to get better. For this purpose, I developed this handy three-step Emotions Planner using my insights from the work of Stanford professor James Gross (see his process model) along with the range of emotions from Plutchik’s tool.
Now that we’ve developed a better understanding of emotions and have Plutchik’s tool for labeling and recognizing them, we can begin gauging where our emotions reside and identify strategies for regulating them effectively by using the Emotions Planner purposefully. This simple check-in can be in response to feeling off or having trouble restoring your inner peace after a difficult social interaction or an intense day at work.
Step 1: Describe the situation or the event that triggered your emotion(s).
Step 2: Label the emotion(s) you are currently experiencing. I recommend using Plutchik’s wheel as a reference, beginning with the eight primary emotions and then elaborating on other emotions.
Step 3: Identify possible emotion regulation strategies. You may also identify which of the five SEL competencies from the Collaborative for Academic, Social, and Emotional Learning, or CASEL, your strategies pertain to. This is helpful if we are imparting SEL to students.
Before anything becomes a mindset, it needs to be a framework first. This tool provided me with a much more streamlined and straightforward process to implement daily or as needed. I found that by paying closer attention to situations and triggers, I began changing how I would experience certain difficult emotions (mainly annoyance and grief) over time. I eventually learned how to conquer some of them as I began to experience small successes in showing up emotionally and responding better to situations.
My sincerest gratitude to Sarah Jubar and Errol St. Clair Smith for pushing my thinking and being the thought partners I needed.
Instagram is more than Facebook’s jet-setting younger sibling or Twitter’s ultra-trendy cousin.
With more than 800 million monthly users (and growing), Instagram is the place to document life’s moments, big and small, in beautiful little snapshots.
Instagram has also rapidly become one of the hottest marketplaces in the world. By 2023, the app is projected to generate $6.8 billion in mobile ad revenue.
On Instagram, users actively invite the brand into their feed – 80 percent of Instagram users follow at least one brand.
E-commerce brands are particularly well-suited to thrive on Instagram, with 14 percent of users likely to make a purchase directly on the app, not to mention view-through conversion opportunities.
Let’s explore seven tactics to power your Instagram sales funnel to steady success.Tactic 1: Add a Call to Action in Your Bio
One simple tactic is to add a call-to-action (CTA) in your bio directing your followers back to your e-commerce store.
If you have a current product special, new featured line, or anything else you’d like to promote, use your bio to direct followers where to find out more.
Here’s a good example of how to invite followers to “Shop our Instagram” directly from the bio:
With Instagram’s default functionality for accounts with fewer than 10,000 followers, that’s the only link opportunity you have. Use it wisely.
You can use a paid tool like Link in Profile to have multiple links in your bio.
Check out this example below, where each photo is linked back to your site:Tactic 2: Link in Story
This feature is only available to accounts with more than 10,000 followers – all the more reason to prioritize Instagram and start building that audience.
Eligible accounts can include links in Instagram stories.
Instagram stories, added last year, allow users to combine photos and videos into a temporary slideshow that disappears after 24 hours.
Elite users can now put a CTA in the Instagram story for people to swipe up to read more.
You can direct followers to your website, a specific product, collection, blog post, and more.
You can even hide hashtags in your photo, using the photo match tool on the left side, next to the color swatch. Use the dropper to match the background of your photo.
By adding hashtags to your Insta-story, you’re giving a new audience an opportunity to find you and navigate to your e-commerce store using the CTA feature.
If you choose this option, make sure to use hashtags relevant to your brand.
While niche hashtags don’t have massive search volume, you are more likely to find a converting customer, so get very familiar with the key hashtags in your space.
Want to use popular hashtags? The sweet spot seems to be between 100,000 to 500,000 uses. More popular, and there’s no way your brand will have visibility in all the noise.Tactic 3: Collaborate With Influencers
Brands spend an estimated $1 billion annually on Instagram influencer marketing.
Influencers, who range from local fitness trainers or photographers with small followings to A-list celebrities, have turned social media marketing into an art form.
While top influencers like Beyoncé can earn more than $1 million per post, the average sponsored post costs about $300.
With the right strategy, your brand can strike up a strategic partnership with influencers that generates great return on investment in terms of conversions and brand awareness.
In working with influencers, you’re able to leverage their network and brand to bring awareness to your e-commerce offerings.
Even with tightening restrictions on sponsored content transparency, followers continue to welcome endorsements from trusted Insta-stars.
Daniel Wellington does a great job of working with influencers and has made a big footprint on Instagram with their watches.
If you are dipping your toes into influencers waters, be vigilant. Just because they have a high follower count or charge a heavy price doesn’t make it a good fit or guarantee success.
To start, make sure that their audience is real. Type their username into Social Blade and you can see some of their Instagram Analytics. If they have a real following they should generally have a gradual increase. If their following has a lot of peaks and declines, they most likely bought followers.
You can also ask for their demographics/media kit to ensure they are the right fit for your campaign. The higher the following, the higher the price per collaboration so micro-influencers are becoming more popular. These influencers have a modest but engaged following and often have a niche which helps to target your marketing.Tactic 4: Free Product, Just Pay Shipping
This can be a great approach to get your product out there and into the hands of consumers, especially if it is a product people are likely to buy more than once.
This strategy can draw a lot of attention, but you have to make sure it is executed properly.
Be wary about viewing these buyers as guaranteed future customers.
People might accept a free item, but that doesn’t mean they need or want to pay full price for an equivalent product in the future.
Just like social contests bring a lot of attention but rarely result in sustained success, this tactic has the same downside.
Additionally, you have to make sure you have enough inventory to follow through.
There have been a few scams using this tactic where people never received the product, and you don’t want your brand to be given a bad reputation due to inventory issues.Tactic 5: Shopify Integration
Shopify is currently in the testing phase of shoppable Instagram posts.
This integration allows e-commerce stores to sell to buyers directly through the Instagram app, without ever having to navigate to a website or outside platform.
This feature is now available to some accounts as a beta release.
If you would like the option for shoppable posts ahead of the full Shopify/Instagram rollout, chúng tôi is a good alternative. This app allows you to take a screenshot on Instagram and shop directly in the app.Tactic 6: User-generated Content
E-commerce products work exceptionally well with user-generated content.
Encourage followers to repost photos of your product in use, tagging your account or using your branded hashtag.
This practice creates a culture/community around your brand and helps to promote awareness.
One great example is Spivo, a company that has a selfie stick as its primary product. They do an awesome job with encouraging customers to share both video and image content that was produced using their product. They then re-post the content and tag the customer in it, increasing their visibility and engagement.Tactic 7: Instagram Ads
The key with Instagram is cost per acquisition.
If you can get this into a comfortable range where you make a profit on every transaction, you can scale the campaign by upping the budget and find even more success.Instagram Stories
Thoughtful imagery is essential, and may need to be dramatically different from the visual assets that work on Google AdWords or Facebook.In the Feed Conclusion
Instagram is more than a social media platform; it’s an e-commerce store owner’s paradise.
These tactics can help set up and streamline an Instagram sales funnel that opens the door to a new world of sales success and brand loyalty.
From simple, free tactics like adding a CTA to your bio, to comprehensive paid ad strategies that sync with your larger marketing efforts, you can find an approach that works.
Instagram credit: @toofaced, @pinchofyum, @dynamiteclothing, @your_passport, @belfordwatches, @champagneandmacaroons, @spivostick
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