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Software is increasingly becoming an integral part of modern businesses. The increasing demand for software means that developers have to work incredibly hard to keep up. Businesses are requiring faster application delivery while web development grows more complicated. For instance, with tight deadlines,
have to build applications that can adapt to any device, integrate with other services, and port to any platform. On top of that, they must create applications that can withstand increasingly complex attacks.
The problem is that with the growing demand and changing requirements, web developers often find it hard to keep up. Some development aspects tend to be overlooked, and security is a major culprit. While security is increasingly becoming an important part of development, most web developers are not following some basic
. Consequently, there are numerous applications with serious security vulnerabilities. This article seeks to outline important security guidelines every web developer should follow.1. Implement security testing
With hackers inventing new techniques everyday, security testing is necessary to enhance the security of your web application. The objective of web application security testing is to find out how vulnerable an application may be and establish whether its resources and data are protected from potential attacks.
Learn more about testing
here.2. Know what you should protect
An important security principle every web developer should follow is only storing the data they need. To establish which data you should store, ask yourself how much it would hurt the company or the client if the data was compromised. There is really no need to store sensitive customer data such as their credit card numbers and addresses.3. Encrypt sensitive user data
If you must store any sensitive information in your database, ensure it is encrypted. Storing unencrypted data in your database can easily land you and your company in hot water. You don’t want to lose customers’ sensitive data because you kept it in plain text in your database. Encrypting sensitive data is even more crucial in shared hosting environments or large companies, since not everyone with access to the data can be trusted to not exploit it.4. Make use of a VPN
Additionally, depending on the website you are working on, you may have access to crucial client data, which can be devastating if it’s compromised. Schematics, financial information, patent information, and a lot more can get into the wrong hands if you’re not careful with your security.
Masking your IP
using a VPN eliminates the risk that this data faces.5. Keep your software updated
When trying to gain access to your database, a cybercriminal will always try to exploit the path with the least resistance. In most cases, the path of least resistance is found in insecure and
. To minimize the risk of being hacked, be sure to thoroughly patch and update your application.
Another important thing you must do is to disable unused software. It is common to find companies with software linked to their systems that are not in use. If left unchecked, unused software provides an easy pathway for hackers.6. Apply the principle of least privileges
Sometimes, external attackers are not the biggest
threat to your data
. It may be an ill-informed end-user with several system privileges. By reducing user privileges, you minimize the risk of security mistakes from uneducated end-users.
In every IT system or web application, it’s prudent to give users only the privileges they really need as opposed to giving all users the same access level. The principle of least privileges keeps your system more secure by eliminating the risk of abuse by unqualified users. It also eliminates unprivileged users from the blame in case of a breach.7. Use server-side and client-side validation
For enhanced security, be sure to perform both server-side and client-side validation. Server-side validation helps to prevent malicious input, such as someone planting their code into your database. Client-side validation helps to prevent user mistakes such as forgetting a field or entering data incorrectly.8. Sanitize user input
There should never be direct communication between user input and the database. It should be sanitized and validated to enhance data integrity and prevent common attacks such as SQL injection.Endnote
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Pokémon Go has certainly changed the landscape of gaming. Can you imagine hiring an Uber driver just to drive you around for your searches? Or, how about meeting that special person while on the hunt? These things are really happening right now. And Indie game developers are taking notice. If you think you have a great idea for a game, and you are committed to developing it, by all means, go for it. But as you do, keep these important tips in mind.Making Money Needs to be Secondary
If you look at the statistics, you already know that a huge number of indie game developers are not making money hand-over-fist. They are into game development because they have a passion for an idea. Making money comes from marketing, and that comes after the game is developed and published. If you don’t have a passion for your idea, then you will not have passions for marketing it either.Know Your Shortcomings
You may be using great game development tools, but, ultimately, there will be some coding tasks that may be beyond you. At this point, acknowledge your shortcomings and get the help you need, even if you have to pay for it. iOS game development is complex, and there is nothing embarrassing about admitting that you do not have all of the coding skills you need. Find a reputable iOS game development firm, preferably one that will throw in some marketing as well.Ensure that You have a Market
Unless you are developing a game just for the fun of it, you will need to do some research. Is there really a market for a game such as yours? The makers of Candy Crush didn’t just decide one day to make the game. They did their homework and discovered, based upon current popular games, that there was a large niche audience to which they could appeal. You need to do the same.Replayability – It’s Pretty Critical
You don’t want a game that will be played once and forgotten. You want a game that will be played over and over again because either there are levels to reach or because players can compete with their previous success. And, even better, make it social. When players can invite friends to play with them, you keep adding ambassadors who can do a lot of marketing for you.Update
Don’t let your game remain static. Add new features and publicize them. One of the best ways to do this is to ask existing players what other features they would like to see. It goes without saying, of course, that you will also be committed to fixing any bugs.Freebies
You have probably offered your basic game for free, but upgrades are fee-based. After all, how else will you make any money? To grow your fan base, you may offer “freebies” for a certain score or level being reached. And, you can also offer freebies if any players find bugs and bring them to your attention. These efforts will grow a fan base and sharing.Yes, You Do Have to Market
“If you build it, they will come” is a great movie line, but it is not in the least bit relevant to marketing a game app. Marketing your game involves lots of strategies and tactics even though they are not tough. Using social media, requesting reviews on game app review sites, guest blogging and even contracting with the services of an app marketer should all be within your bag of marketing tricks.Be Patient
The overnight success of “Flapping birds” is the exception, not the rule. So, be patient, be responsive to your current users, and keep updating and marketing. If you give up on a game too soon, you may be sorry Get busy on other projects while you continue to monitor, market, and improve.
What is Phone Interview?
Whenever it comes to getting a new job, a phone interview is something that we all have to go through. Before all the walk-in interviews and before the final interview, and just after your resume has been selected, it is the telephonic interview that will make sure whether you get the following interview or not. So basically, a lot is riding on this one call. And for obvious reasons, you would want to ensure everything goes as planned. While most of you would think that a phone interview is easier than a personal interview because you don’t have to sit face-to-face with the interviewer, and hence you can escape the little fits of anxiety or nervousness. Well, then, in that case, you need to revisit your thoughts. A phone interview can be much more challenging than anticipated because you cannot see the interviewer and you cannot see his expressions and hence cannot judge whether he likes you or not. And the same goes around for you. He cannot see you and, therefore, cannot believe you or your personality or judge your confidence.Tips for Phone Interview
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Effective resume making, job hunting, campus recruitment training & others1. Know whether you can take the call when it comes
Well, most of the time, you can schedule your interview beforehand. So make sure that at the time of the interview, you are in a place where you are comfortable and you are not disturbed by anyone. You don’t want yourself to be distracted by the uncomfortable surroundings or some people asking you silly questions in the middle of the call. For obvious reasons, a distracted person can never put his best foot forward.2. Keep the documents ready
Always keep your documents ready and at your disposal. This helps you answer the phone interview questions better, and of course, there will be no stammering trying to find the documents. Having a ready answer to the phone interview questions of the interviewer can put an excellent impression on the interviewer. But keep one thing in mind, don’t be too ready. Don’t try and fill the gaps or don’t try and complete the interviewer’s statements because that might not have as good a result as you expect. After all, excess of everything is terrible.3. Be prepared for the phone interview questions 4. Smile, even if you are on a phone
We often don’t pay enough credit to the smile on our faces, but it can do wonders when you are smiling. And not only for a personal interview but also for a phone interview. It will make you sound much more upbeat and a much more enthusiastic person. So smile when you are giving an interview. You can adopt this little trick to make sure that you smile while you are in an interview. Place a small mirror near you and look into it and smile. You can always include this trick in your preparation session so that you can get used to the idea of smiling in the mirror. A simple smile can put a great impression on the interviewer and increase your chances of getting another interview. Just make sure that the interviewer can ‘hear’ your smile.5. Direct your interviewer to your web portfolio, if any 6. Take extra care of your language and voice in the phone interview
It will not take an Einstein to guess your voice is paramount in a phone interview. Hence speak clearly in the discussion. Try not to fumble or ramble. Keep your spirits high, and try to sound motivated and enthusiastic. Prepare yourself, hear some mock interviews over the internet, and try and talk in front of the mirror. Practice modulating the tone and the manner of your speaking to be able to make a good impression. Also, not just your style but also the words or the expressions that you use can make a huge difference. So try and use good words. Do not try and put anybody down. I repeat, do not try and put anybody down. There is nothing worse than you could do. After all, it all comes down to your chosen words or how enthusiastic you may sound, which will determine your impression. You don’t have anything else to represent yourself by. So take extra care and be prepared.7. Keep the selfish phone interview questions for later 8. Don’t forget to take the contact information 9. End an interview with a friendly gesture
Well, now the interview is over, and all that could be said has been said, and you have made your impression in the interviewer’s mind. But one last thing, the final nail in the coffin is still left. Just take some time out and thank the person for the interview. This will put you in a better position than the other applicants. Just write a thank you note and mail it to the interviewer on the mode of communication you have used all this while. And take this opportunity to emphasize the job position and the company and tell them how you would be delighted to have the job and how you would do your best to live up to the company’s standards. But again, don’t try and be to flattery.Recommended Articles
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Introduction to Entrepreneurship
Every year Forbes releases the list of the world’s top billionaires and arouses reader interest as Bill Gates, Warren Buffet, Carlos Slim Helu, Amancio Ortega, among others, vie for the top position based on their shareholdings and other wealth. In the Indian context, Mukesh Ambani of Reliance Industries with $19.3 bn net worth, Dilip Sanghvi of Sun Pharmaceuticals with a net worth of $16.9 bn, and Azim Premji of Wipro are the toppers. The list reveals one common factor to all billionaires: they are not workers or top employees but businessmen who took the risk to start their own entrepreneurship business or continued the glorious tradition set by their parents or grandparents.
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Human resource processes, human resources management & othersIs Entrepreneurship For You?
It is common for many young men and women to think they cannot start a business independently. This can be due to various reasons, such as a lack of entrepreneurship ideas, unwillingness to take a risk, or insufficient entrepreneurship finance or infrastructure. It may be recalled that the legendary N R Narayana Murthy, who co-founded Infosys with a few other professionals, set up their venture in a car garage. Many banks refused to finance their project in the initial years, and Murthy himself met clients to market their services.
Likewise can be true for other brands. It may have been mostly started from the garage of a house, e.g., Amazon, Harley Davidson, Apple, Google Microsoft, Hewlett-Packard, etc. One of the largest selling voltage stabilizers, V-Guard, from South India, had humble beginnings. The founder, Mr. Kochouseph Chittilapilly, himself distributed the products directly to shops in a used scooter he bought and Rs 1 lakh he borrowed from his father, who was a peasant. But now, he is a millionaire, having listed V-Guard industries and operations in the leisure, electrical, and manufacturing industries. The legendary Dhirubhai Ambani rose from humble beginnings selling clothes in wholesale markets in Mumbai much before his Reliance Industries became known for its investments in petrochemicals, oil, and telecom.
So what matters is not big money, infrastructure, or bank funding but a burning desire to make it top by relentlessly pursuing your idea.8 Important Signs of Entrepreneurship
So here are the 8 most important signs that will explain if entrepreneurship is right for you:1. Find a need/problem and fill it
Success in any business depends on identifying a need and filling it. Tata spent millions of rupees developing the Nano car, but it was to fill the need of the teeming middle class in India who wanted a small, very affordable, and fuel-efficient car. It also helped them tap into the market for those looking for a second car to ride. Many of the success stories in business were created by identifying a need and filling it, applying to low-budget airlines, solar panels and inverters, e-commerce ventures such as Amazon and Flipkart, vacuum cleaners, LED2. Have sufficient money to last for at least six months
Many entrepreneurs work for a few years in a high-paying job and then quit starting their own venture. A new project may take over a few months or years to break even. Meanwhile, even if the promoters may have to go without a salary or any dividends. Hence it makes sense to work initially and save money before starting a new venture.3. Focus on cash flows before profit
From small trading businesses to big industries, cash flow is paramount as it is the entity’s lifeblood. Every month rents, salaries, stationery, and petty cash expenses come up, and there should be sufficient cash flow for such recurring costs. If the entrepreneurship organization has to borrow to meet its routine expenses, it runs into trouble. It is said that a company can survive without profits for so many years, and it may mean no dividend declaration for its shareholders. However, if there is no cash flow, the entrepreneurship organization will have to wind up its operations even if it runs on profit. In the initial months, promoters themselves don’t draw any salary or fix very low salaries in comparison to what they are eligible for to ensure cash flow.4. Make use of incubators/angel funding
In recent years, there has been news of many bright engineering and management students who have shunned lucrative job offers to start their own ventures. The most difficult part of any start-up entrepreneurship business is to have the necessary infrastructure and funding to keep going. Banks shy away from startup projects as there is no track record to go by, making them appear very risky. Hence, many engineering and management students who want to set up a business utilize the incubation facility in technology parks set up by the government or start off the incubation facility within the campus and remain there for a year or two before moving out to their own premises. However, they may require some funding for it which angel investors provide.5. Have a good business idea
They must have a clear entrepreneurship business plan, marketing strategy, innovative technology or product, and potential to grow big. Angel funding may be the best option to raise money under most circumstances, but it doesn’t come easy. You have to go through meetings, negotiations, project appraisals, and personal assessments before getting access to funds.
Until such funds are available, you may have to depend on your parents, close friends, and family members or even pledge some gold or immovable property to keep going.6. Venture Funding for growth
As the company grows, you may still need more capital for technology infusion, marketing, launching innovative products, and expansion to other territories. Here, the due diligence would be much stricter than in the case of angel funding. They would examine the balance sheet, accounting procedures, the future of the company’s products and services, potential technology disruptions, and many risk factors facing the company. They will seek one or two seats on the director board and close to 40% more share capital. Since the venture fund wants to exit after getting a good valuation, they will seek to closely examine your track record in the market, your strategies, plans, and potential strength in introducing new products.8. Learn about business, understand and invest
There are debates about whether one can learn entrepreneurship or not. However, several universities and institutions worldwide have started entrepreneurship programs of one-year or two-year duration. In India, the Ahmedabad-based Entrepreneurship Development Institute of India is offering a postgraduate diploma in Management-Business Entrepreneurship (PGDM-BE). It equips students to identify new entrepreneurship opportunities, starting a new venture, the procedures, preparing project reports, marketing strategies, financial planning and control, human and resources management, logistics.
Without proper entrepreneurship training and guidance, many new entrepreneurs may lose money, get stuck in projects, and seek the support of foundations that give guidance to overcome the crisis.
However, in Forbes magazine, Andrew Yang, promoting entrepreneurship in the US, wrote that the entrepreneurship training module does not seem to be delivered. The number of entrepreneurship training programs has quadrupled in the past 25 years. Still, there has only been a decline in private business ownership among households with people under 30 years. This shows that many students who complete the entrepreneurship program do not end up doing their own business.
Business is not about 100% success but also taking failure in your stride. Bill Gates failed in his first venture, as did many other successful businessmen. But it’s not easy to teach how to handle failure in the classroom. It is an attitude that has to be developed. Likewise, bundling all issues related to starting a business in a two-year program may make it look daunting for students, hesitating to begin one and fearing all the risks and failures.Conclusion
Entrepreneurship is undoubtedly the best way to attain wealth and prosperity and lead a fulfilling life compared to holding on to a highly-paid job with more risks and uncertainties. However, every entrepreneur should possess a few entrepreneurship qualities irrespective of whether he has undergone an MBA, engineering, entrepreneurship MBA, or is just a school/college dropout. Entrepreneurship needs courage, vision, the ability to take risks, be willing to change, and, more importantly, communication skills and leadership qualities.
However, you don’t need to be an extrovert. Many of successful businessmen have been introverts. According to Bill Gates, introverts can quietly slip away from the crowd, remain somewhere for a few days, and devise a solution. Or else the entrepreneur can hire some extroverts and utilize their entrepreneurship skills where required. The other techniques that introverted businessmen use are to act the extrovert’s part even when holding their introverted qualities in other compartments of life. This goes on to prove that introverted entrepreneurship nature need not be a hindrance to entrepreneurship.Recommended Articles
Here are some further articles to learn more:
But there’s more to image optimization than just putting a word in the alt text. It’s using pictures to spread the word about a company’s name, product, or service and maybe even make money.12 Important Image SEO Tips
These 12 tips can help you take your images to the next level.1) Right Format
You must ensure you use the right one when you post something online. Longer articles, shorter ones, and even videos are all examples of different formats.
Images on the web can be saved in many ways, but the most common are PNG and JPEG. Most browsers support these formats, which can be used for many different things.
Consider the quality you want to show when choosing the picture to send. You can change the quality settings of your images to find a good balance between file size and image quality, depending on what you need.2) Make Unique Image Filenames
Be sure to include keywords that describe the image in the name of your file. Hence, Google and other search engines can better figure out what the image is about and show it to the right people.3) Reduce the Size of Your Pictures
Photoshop, TinyPNG, and the WP Smush plugin for WordPress are just a few tools you can use to compress photos. Also, optimizing the images on your page could help it load faster. This is because large image files could slow down the time it takes for a page to load.
There are several ways to help you reduce the size of your photos without lowering their quality. Use this tool’s suggestions to make your website easier for people to use and to move up in the search engine rankings.4) Create Unique Images
Websites often use generic stock photos because they are easy to find and don’t take much time. But visitors can immediately tell which websites use these photos because they look like a beginner took them.5) Beware of Copyright
Copyright protection is one of the most important things to consider before uploading an image to your website. Some paid image providers are Shutterstock, Getty Images, and DepostFiles. Before you can use their stock, you have to pay for it.6) Use SEO Optimized ALT Text
The text in the Alt properties gives the image optimization some background. Image tags with alternative texts help browsers figure out what the images are about. If an image doesn’t load quickly, the text you put in the alt-tag will show up in the top left corner of the image box. So, your description of the picture must be right on.
Yoast and Rank Math plugins mark images that don’t have alt and title attributes as errors. This shows how important these parts are to on-page SEO.7) Correct Picture Format
Images can be saved in various formats, including JPEG, PNG, and GIF. There are benefits and drawbacks to using each format, so pick the one that works best for your needs.8) Modify Photos for Mobile Viewing
Google will index your mobile site before the desktop version. Consider the shorter attention span of mobile users while designing your website’s image loading times.
Use mobile SEO to boost your site’s rating and attract more visitors who are more likely to convert. When a website uses responsive images, the image’s size adapts to the device being used to see it. It automatically scales to fit the display of the device being used. To assist the browser in rendering images differently for dissimilar screen resolutions, Mozilla provides a mystical piece of HTML called Srcset.9) Add Sitemap Images
A sitemap is a document that links to every website page. This is a good thing to do if you want search engines to find your information. What this file does, essentially, is act as a road map of the information found on your website.
Sitemaps are essential to image optimization because they alert the web to your site’s visual content, including photos, memes, video thumbnails, and infographics.10) Creative Captions
Visitors can more quickly consume content on a website with captions. Visitors often skim the caption instead of reading the full article.
Subtitles play a crucial role in the overall user experience. These can keep people on your site longer, decrease visitor frustration, and safeguard your Google rankings.
Just include the text if it is helpful to the reader. Don’t overuse keywords or the strategies in this book.11) Optimize Page Title and Description
Title and meta-description are also considered in Google’s picture search algorithm. Metadata, structured data, and header tags are all important on-page SEO variables that image optimization use to determine an image’s ranking. Make sure the titles and meta descriptions are optimized.12) Make Use of Data Structure
You can tell search engines more about the pictures you upload with structured data. Doing this can positively affect your site’s search engine rankings and the quality of your user’s experiences.Conclusion
Finally, image optimization for search engines is an essential component of every successful online business. By following the image SEO tips listed above, you can ensure that your website is search engine optimized, which can improve your search engine ranks and drive more traffic.
“You are going to be so busted!”
My coworker Tyler was probably right. But I didn’t care. I had been moonlighting for months writing software on the side, saving up for my latest gadget. I couldn’t wait to play with this new, cool handheld device called a PDA.
(Yes, this was ten years before Phineas and Ferb’s sister Candace made famous the “busted song,” back when everyone desired a Palm Pilot.)
I tried to walk the straight and narrow path. I knew my company had authorized all managers to purchase Pilots on the company’s dime. So when my manager Stan walked past me in the office kitchen with his new Pilot, I saddled up next to him laying on the compliments.
“Those are awesome Stan. You are so lucky!”
Sam smiled and said, “I know. I love this thing. I can actually plug it into my computer and sync with the Internet. How cool is that?”
I didn’t want to miss this opportunity. “I know! I could download articles about the latest software development trends and read them anytime. I think there are opportunities to even explore how to create applications we may be able to use here.”
As Sam grabbed a soda from the fridge, he turned and looked at me questioningly.
“That’s ridiculous. These are only useful for time management, reading content offline and playing games.” Stan laughed and said, “Not that I play any games on it.”
I responded, “Yeah but what if I could create some way to track inventory levels or project tasks? Would the company reimburse me if I bought one for this sort of research?” I stammered not so convincingly because I wasn’t even sure if this was possible.
Sam laughed again and rolled his eyes. “Oh yeah, that will work. These handheld devices will never be useful for running business applications. Sorry my friend, if you want one, you’re on your own.”
So as I followed Sam out of the kitchen back to my cube I formulated a plan to raise some extra cash.
Moonlighting wasn’t something I had considered before. But as luck would have it a friend of mine needed help with setting up his small business with Microsoft Office 97 and building an office automation application.
Granted, I only needed a few hundred dollars for the Pilot, but I had other reasons to raise some extra cash. My car was ready for replacement and my wife and I were thinking about buying a home.
Funny that the main motivation pushing me into moonlighting was the shiny little gadget. Okay, not exactly shiny like the iPad 3’s amazing Retina Display, but even with its dull grayish plastic case it was shiny in my eyes.
I did my best to work at nights and weekends. But because I was also working overtime on a project for my job, my side work was becoming a balancing act requiring later nights and in some cases early mornings in the office.
My co-worker Tyler surprised me one early morning in the office. I was so focused on my laptop screen I didn’t even realize he was standing behind me.
“What are you doing here so early? And what is that you are working on?” Tyler was sharp enough to recognize the code on my screen was not something work related.
I didn’t think it was a big deal to be in the office at 6:30 AM writing code that wasn’t related to work. So I spun around to face Tyler and explained what I was doing.
I was taken aback. “What’s the big deal? I’m still going to get my work project done.”
“You don’t get it do you? You are using a company laptop for side work! You can be fired for that my friend.”
I honestly hadn’t thought about it. Maybe Tyler was right, but I just shrugged, spun back around and started coding again. “Whatever Tyler. I will get this done before Stan gets in. It’s not a big deal. Just please keep it to yourself.”
Tyler said, “I won’t rat you out. But be careful man.”
Over the next few weeks I could feel the stress building. It became obvious my work project deadline and my side project deadline were about to collide. I didn’t think ahead to see how much the deliverable timing was going to impact my ability to get everything done.
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