Trending December 2023 # All Google Merchants Can Accept Payment Via Shopify # Suggested January 2024 # Top 18 Popular

You are reading the article All Google Merchants Can Accept Payment Via Shopify updated in December 2023 on the website We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested January 2024 All Google Merchants Can Accept Payment Via Shopify

All Google, Facebook, and Instagram merchants will soon be able to accept payment via Shopify, even if they don’t have a Shopify store.

This expansion is part of a larger goal for Shop Pay to establish itself as the preferred checkout for all merchants on the web.

In an announcement, the company states:

“Each day, more than 1.8 billion people log on to Facebook and a billion shopping sessions take place across Google. By bringing Shop Pay to all merchants regardless of the commerce platform they use, we’re making an industry-leading checkout more accessible to independent brands at a time when finding and converting customers has never been more important.”

Befits of Shop Pay For Merchants

Retailers who offer Shop Pay as their checkout solution get access to the following benefits:

Faster payments: Checking out with Shop Pay is 70% faster than a typical checkout, with a 1.72x higher conversion rate.

Order tracking: Global order tracking enables consumers to track all of their important purchases, receive updates, and manage orders with Shopify’s shopping assistant.

In addition, Shopify notes that Shop Pay is one of the first carbon-neutral ways to pay, as 1005 of the delivery emissions are offset for every order.

Benefits of Shop Pay for Customers

Since launching Shop Pay it has facilitated over $24 billion in orders.

What separates it from other checkout solutions is the ease with which customers can speed through the purchase process.

Carl Rivera, VP of Product at Shopify, says:

“According to studies, cart abandonment averages 70%, with nearly 20% occurring because of a complicated checkout process. Shop Pay makes that process fast and simple, and the expansion to all merchants selling on Facebook and Google is a mission-critical step in bringing a best-in-class checkout to every consumer, every merchant, every platform, and every device.”

The rollout will start with all merchants selling in the US on Facebook in the coming months, followed by a rollout to all merchants on Google later this year.

This follows the expansion of Shop Pay to Shopify merchants selling on Facebook in February 2023 and Shopify merchants selling on Google in May 2023.

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Fix: Doordash Payment Failed, Use Different Payment Method

Fix: Doordash Payment Failed, Use Different Payment Method




DoorDash is one of the most popular food delivery service in US and Canada.

Unfortunately they frequently have issues when it comes to placing the orders.

Plenty of errors happen and we have a whole list of those related to DoorDash in our separate

DoorDash Issues section.

Also, don’t miss


Web Apps Hub

 for a lot of useful guides.



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DoorDash is a service that brings food to your door, just as the name indicates it. They are delivering food on a selection of 340,000 stores across the US and Canada.

The process is pretty simple and straightforward. You log in to your account, enter your address and follow the steps in selecting what you want to have delivered home and from where.

If you have encountered an error when trying to pay using the credit card you registered that states payment/cart not available, know that you are not the only one.

We investigated the issue and in this article, we are presenting a few confirmed solutions for you to try. Hopefully, this will fix the payment error.

Troubleshooting Doordash checkout errors

1. Doordash payment not working

If your order is declined because the payment cannot be verified, make sure to go on your account and check that your credit card information is correct.

Even if they are, we suggest that you delete the credit card and renter the data again. This should fix the error.

2. Doordash Cart not showing up

Many users are experiencing problems when trying to check out, after entering their product order in the app.

Usually, this is solved by going to their website and making the order there. All you need to do is log in and then create and place the order.

3. Check your internet connection

For everything to work, you need a good internet connection when ordering on DoorDash. Turn on and off your Wifi to force reconnection.

If you are not using Wifi, make sure the mobile data is working.

4. Clear data and cache

If you still get a checkout error, clear your browser’s cookies and your browser’s cache.

Clear your browser cookies and then close and reopen it. Go to chúng tôi and try placing the order again.

5. Check DoorDash social media accounts

Looks like DoorDash is very responsive on their social media accounts, especially Twitter. Make sure to check there for any reported issues on their part.

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How To Create Custom Utm Parameters Via Google Tag Manager

Did you know that you can track the audience’s movements with the help of the URL they use to access your website? 

The URL has a string attached to it which contains various UTM parameters that can track and send information to the servers. 

An overview of what we’ll cover: 

So, let’s start!

What are UTM Parameters?

UTM Parameters are encoded messages that are added to the URL of the user in the form of query strings. 

These parameters are readable by the search engines and sent over to our analytics accounts. They can help us in tracking the user activity on our web pages and analyze that data. 

Let’s learn more about what they can do!

UTM Campaign

In this guide, you’ll learn to create a custom UTM parameter. 

This means we’ll create parameters other than the existing standard Google Analytics campaign parameters.

🚨 Note: If you’re using Google Analytics 4, check out our handy guide and learn how to track UTM codes in GA4.

We have created a demo newsletter for mailing our audiences. 

Each different link provides a different discount rate. 

The URL parameters of these links are readable by Google Analytics. They further transfer this data into the campaigns. 

You can also track the exact source of the traffic from your campaign data in the Google Analytics account. 

You’ll need to navigate to Acquisition → Campaigns → All Campaigns. You’ll find all your active campaigns in this section. 

You can use various parameters including the keyword or also the Source/Medium campaigns. 

For this campaign, we have used the Google Analytics Campaign URL Builder tool to create the URL. 

You’ll need to fill out the required fields: Website URL, Campaign Source, Campaign Medium, and Campaign Name.

In addition to that, you can also add the Campaign Term and the Campaign Content to the URL. 

Which Three Campaign Parameters Are Recommended to Manually Track Campaigns? 

The three recommended campaign parameters to manually track campaigns are Campaign Source, Campaign Medium, and Campaign Name. 

The campaign source parameter allows you to track the source from which the user accessed your website. 

The campaign medium allows you to track the medium that the user used to access your website. 

Lastly, the campaign name gives you information about the particular campaign that enables the user to access your website. 

There are three standard Google Analytics campaign parameters, utm_source, utm_medium, and utm_content. 

As the name suggests, these parameters are used to track the source of the user, the medium user used for accessing our website, and the content that the user accessed on our platform. 

However, in this guide, we’ll learn to create a new parameter to track the user activity on our website manually. 

🚨 Note: If you want to know your traffic’s initial source before landing on your website, you can find it out with GTM.

This happens when you have already exhausted all the parameters and still need a custom parameter to track any particular user movements on your webpage. 

We can create such custom parameters with the help of Google Tag Manager, and forward this data to Google Analytics account, so we can analyze it. 

Let’s see how! 

How to Create Your Own UTM Parameter

Let’s take the example of the URL links we added to our newsletter. 

We have different discounts on the basis of different links in the newsletter. 

Unfortunately, no such parameter is available in the URL builder that can give us custom discounts based on the URL. 

This is where we need to create our own UTM parameter. 

Let’s say we add our own parameter of discount=90. 

Refresh the page and see if Google Analytics picks up the data. 

Unfortunately, Google Analytics can’t interpret the parameter as it is going beyond the set of the parameters defined to it. 

We’ll learn to create a new UTM parameter, and send this data to Google Analytics so it can interpret and understand the data. 

We already have the value of 90 for the keyword discount. 

We already have a Tag for PageView. We’ll need to create a new custom variable to make this data available for Google Analytics to read. 

Let’s see how! 

Building a New Custom Variable in Google Tag Manager

We’ll choose the Variable Type as URL. Our Component Type will be Query. 

We’ll use the Query Key of discount. The query key is the keyword we use before the equal sign on the query string. 

You can understand how to use query strings and parameters before setting up custom parameters. 

We’ll refresh our preview and debug mode, as well as refresh the website to see how the variable works.

We’ll check the Variables section for the PageView event. 

We can see that the url – discount holds the value of 90. 

Let’s also check whether this value is dynamic. We’ll add a discount value of 50 in the URL this time instead of 90, and reload the page to see the results. 

We can see that as the page loaded, the value of 90 changed to 50. 

Once we have captured this information into the variables, we’ll send this to Google Analytics by using a custom dimension. 

Custom Dimension

On your Google Analytics account, navigate to Secondary dimensions, you’ll find all your Custom Dimensions here.  

Let’s learn how to configure them! 

Open the Admin Settings and navigate to Custom Definitions → Custom Dimensions → New Custom Dimension. 

We’ll add a Name to the dimension, and use the Scope as Session because our UTM parameters are also scoped to sessions. 

We’ll keep the status as Active only. 

Next, we’ll need the dimension value of the dimension we just created. In our case, the value is 3. 

Let’s now configure this into Google Tag Manager! 

We’ll need to build the custom dimension into the PageView Tag in the Google Tag Manager account. 

Then open More Settings → Custom Dimensions. 

The Index number will be 3 in our case, and choose the Dimension Value as url – discount. This means dimension number 3 will be filled with the URL discount as its value. 

This is how we added a dimension to one Tag. However, we can also add it to all the Tags by directly adding the dimension to the Google Analytics Settings variable. 

This is the recommended method. 

Google Analytics Settings Variable

Let’s open our Google Analytics Settings Variable. 

We’ll again navigate to More Settings → Custom Dimensions → Add Custom Dimension. 

The Index number is 3 in our case, and choose the Dimension Value as url – discount.

We’ll Save it once done. 

Let’s refresh the website and also the page from the preview and debug mode. 

We can see that the Tag has fired correctly. Let’s check the Tag details in the Google Tag Assistant. 

In the Pageview section, we’ll open the Custom Metrics. We can see that the custom dimension of 3 was fired, with a value of 50. 

Let’s now learn to analyze these results from the Google Analytics account. 

Acquisition Reports

We’ll open Acquisition → All Traffic → Source/Medium. 

You can see the newsletter/email source mentioned. 

Once that’s done, the custom dimension of discount will be added to the reports. 

The data might take some time to populate. We recommend giving a few hours’ time for the data to load completely. 

Additionally, you can also add this parameter to any other session-based report to verify the discounts availed by the users. 

All we did here is that we just extended the dataset of Google Analytics with another dimension that is customized to our needs. 

In the end, you’ll need to submit this as a version to make the data live for all the users from the Google Tag Manager. 

FAQ What is the purpose of accessing campaign data from the source/medium reports in Google Analytics?

Accessing campaign data from the source/medium reports in Google Analytics allows you to analyze the performance of different marketing campaigns and identify the sources and mediums that drive traffic to your website. It helps you understand which channels are most effective in driving conversions and enables you to make data-driven decisions for your marketing strategies.

How do I configure the discount custom UTM parameter in the report section of Google Analytics?

Configuring the discount custom UTM parameter in the report section of Google Analytics involves setting up a custom dimension. Once you have created the custom dimension for “discount,” it will be added to your reports. This allows you to track and analyze the discounts availed by users based on the UTM parameters in your marketing campaigns.

Can I use custom dimensions for purposes other than tracking discounts?

Absolutely! Custom dimensions in Google Analytics provide flexibility to track various aspects of your website and marketing campaigns beyond discounts. You can create more than 20 custom dimensions to capture and analyze specific data points such as user behavior, campaign performance, content engagement, or any other metrics relevant to your website’s goals and objectives.


So that’s how you create your own custom UTM parameters via Google Tag Manager. 

This is just one of the examples for customizing the Google Analytics installation to accommodate your needs. 

You can add more than 20 custom dimensions to your Google Analytics account and track various things to optimize the installation according to your website needs. 

Google Clips: All You Need To Know

Google introduced several new products alongside the launch of the Pixel 2 and Pixel 2 XL smartphones last year. One of the new products that the company announced is the Google Clips. Every year, during the Google I/O conference, the company announces something new and interesting.

Most of these new products are based on a new idea and are different from the rest. Google Clips is a new idea that people may or may not like. Remember the Google Glass? This is not exactly similar though as you don’t wear it on your head, and given the AI’s rise, this new Google product is AI-powered, too.

What is Google Clips?

Alright, so let’s get right to it. Google Clips is a small portable camera that will automatically take photos to capture moments as and when they happen. It can even take short video clips of your close ones, friends or even your dog. You attach the Clip on to your body and activate it, but a better way to sue it would be to place it somewhere where it has the view of the area where your kids play, or whatever it is that you want to it to capture.

Everything happens with the help of the machine-learning AI system on-board. You don’t have to take photos, instead, you can just place it a convenient place, or even wear it if you don’t find that creepy, and whenever Clips finds interesting moments, it will automatically start to capture photos and videos of you, your family, and even pets within that area of view.

You can import the recordings as either stills, videos, or GIFs. It comes in a tough package as well, allowing the users to use it outdoors. It has an IPX4 water resistance certificate as well, that should protect it from water splash, but not when it is submerged in water. It’s only a bit of protection from water, so take care. You can connect the Clips’ to your Android or iOS smartphone via Bluetooth or WiFi. Also, Pixel users get free storage for their Google Clips photos and videos!

Google Clips is priced at $249!

Google Clips compatibility

Google Clips, sadly is not compatible with many, let alone all, Android phones and tablets yet. In fact, only a few devices are a go for Google Clips, and that includes the obvious ones in Google Pixel and Pixel 2, Samsung Galaxy S7 and S8, while on the iOS side, the iPhone 8 and iPhone 8 Plus.

Google Pixel

Google Pixel 2

Samsung Galaxy S7

Samsung Galaxy S8

iPhone 8

iPhone 8 Plus

Google Clips Specs

The Clips features a single 12-megapixel camera with a f/2.4 aperture, a 1.55µm pixel size, and a 130-degree field of view. The camera also has auto-focus, a nighttime mode, and can record videos at 15 FPS.

It doesn’t record sound though, as there is no microphone. It comes with 16GB of internal storage and a battery that can last up to 3 hours on the continuous shooting mode.

Reasons to buy it

The second good enough reason is the software of course. Using the camera is simple, as you just need to twist the lens. Then you can either place it on a spot, or wear it on your, and forget it’s even there. Most people will not forget though, as the camera isn’t very cheap. So, whenever some activity appears in the drawing room, where you have put up Google Clips, the device will automatically capture it — we all know it’s not always possible to pick out our smartphone because those moments cannot be anticipated, created, or repeated.

If you’re a parent or someone who loves to travel, then this is a good option for you. Instead of mounting on a GoPro and taking pictures yourself, the Google Clips will do it for you without your interference. Parents can take endless photos of their kids, which they love doing, without missing the action themselves. Usually, when you point the camera at kids, they tend to stop what they’re doing and pose, but that won’t happen with Clips’!

Adventure goers can also use clips to capture moments on the go, without having to stop and take photos. However, the first case scenario is better suited for Clips, as it will associate with faces much more easily than new places.

So there you go, there are some really good reasons to buy the Google Clips camera, especially if you’re a parent! And over time, the A.I will get better and Google may allow it to recognize unfamiliar faces as well and it could act as a security camera. The potential with A.I is huge and that’s what makes this camera very interesting.

How Google Clips works

The software will look at things around you and your life. It will then familiarise itself with the faces, people, things that you always see. It will remember your actions, the things you like to do, and much more. The face recognition software runs on the camera itself, which makes things faster.

As and when it thinks a memory is worthy of being saved, the Clips’ camera will take a burst of shots at 15FPS. You can then use the entire set of photos as a GIF, or you can select your favorite still photo from the bunch.

You get an accompanying app that you install on your smartphone, from where you can edit and select which pictures need to be uploaded to the cloud. The best part is that all the photos captured by the Clips’ camera are stored offline within the device. It’s not uploaded to Google servers, or anywhere else that its own storage, which is pretty secure. And makes it less creepy.

The Google Clips camera also has a shutter button though, tapping on which takes a shot clip. A light indicates when it is taking pictures, but it’s very subtle. Google actually says that it is best to just leave the camera somewhere. The clip case provided with the camera acts as a stand or a clip.

Is it worth the $249 price?

This is the big question, isn’t it? Should you spend $250 on a camera that’s not better than a standard GoPro, and doesn’t let you do much. But then it’s all about not doing much, and still save moments that are automatically identified and captured by the AI. So, it really depends on you.

If you’re someone who likes to live in the moment and not behind the lens, and at the same time don’t care much about image quality, then this is for you. Yes, the price is on the higher side, and the specs aren’t that great either, but that doesn’t matter — it is not your price-for-specs thing, it’s rather a price-for-moments thing. But you do get a different experience with Google Clips, unlike any other camera.

For others, the Clips’ is just a waste of money, so don’t bother purchasing it if you’re all about professional looking photos and videos. There are many cheaper cameras that can clip on to your shirt or jeans and record videos.

When does Google Clips release?

Google has already released Clips’ and it is available for purchase through the Google Store. However, as of now, the Clips is out of stock and we have no idea when it will return. Previously, when it was briefly available, the delivery dates ranged up to March 2023.

So, yes, if you’re interested in purchasing the Google Clips’ camera, then you will have to wait a little longer. All you can do right now is join the waitlist there!

So, what do you think about Google Clips? At what price Google Clips would have made a nice purchase for you?

Why Your Restaurant Should Accept Mobile Payments

For most businesses, the decision to accept mobile payments is an easy one. Mobile payments, like digital wallets, contactless payments and payment apps, are faster and more convenient for customers. 

But security concerns do exist regarding mobile payments, and some business owners may worry that it isn’t worth the risk. If you’re on the fence about accepting mobile payments at your restaurant, this article will give you some things to consider. 

Pros and cons of mobile payments in restaurants

Here are some of the biggest pros and cons of accepting mobile payments at your restaurant.


Fast and easy: Mobile payments are a fast and convenient way for customers to pay for their food. And it’s easier for the staff to process transactions and get customers in and out of the restaurant. 

Relatively secure: There is no foolproof payment system, but mobile payments are relatively secure. They tend to be more secure than credit card payments since mobile payments often require biometric authentication.

No wallet necessary: Although customers occasionally leave their wallet behind, it is far less common for them to leave their phone. This makes mobile payments a convenient option for both customers and restaurants.

Reward programs: Mobile payments and loyalty programs often go hand in hand. By accepting mobile payments, companies can not only offer mobile apps, but they can also send out coupons, promotions and reward points. This can boost sales and encourage customer loyalty.


Lack of privacy: One major downside of accepting mobile payments is that they are easier to track. Despite the fact that they are relatively secure, the mere fact that mobile payments are easier to track makes some customers more leery of using mobile payments out of the fear of potential hackers.

Not supported by all mobile phones: Another major con of accepting mobile payments is that not all mobile phones have this capacity. Therefore, some customers may become frustrated that they cannot use this method of payment and receive reward points.

Should your restaurant accept mobile payments?

If you’re not sure whether mobile payments is the way to go, here are a few things you can consider. 

Customer demographics

Mobile payment users are overwhelmingly Gen Z, millennials and Gen Xers. Younger users are quicker to adopt new technologies than older generations, and they tend to be more comfortable with things like mobile payments. If your restaurant caters to these demographics, then accepting mobile payments may be a good choice for your business. 

How to keep customer payments safe

Most customers are aware of how easily sensitive information can be compromised, so they’re more cautious than ever. While many mobile payment users are excited about the technology and incentives like rewards and discounts, they’re also concerned about safety.

Some mobile payments are using the near-field communication (NFC) chip technology, which offers a higher level of security because no card information is exchanged. This eliminates many fraud concerns and can put your customers more at ease.


NFC payments have grown in popularity because they are contactless.

How you’ll adopt the technology

To begin accepting mobile payments, your restaurant needs an NFC system, which allows your reader and a customer’s mobile phone to communicate through touch. A token of data is transferred, and the payment is made. 

The NFC technology is somewhat costly compared to barcode or QR code payment processing, which you can set up through almost any point-of-sale system. Eventually, mobile payments will become the norm and more affordable, so adopting the technology early is a good idea.


Need a service to collect payments for you? Check out our best credit card processing picks.

The best mobile credit card processors for restaurants

If you’re looking for a mobile credit card processor but aren’t sure where to start, here are four options you can consider:

Clover: When it comes to mobile payment processors, Clover can meet all of your hardware and software needs. The company’s hardware is top tier, and it offers competitive credit card processing rates. And Clover doesn’t charge per employee, so the software can grow with your business. Learn more in our Clover Credit Card Processing review.

Merchant One: Merchant One is a good option for businesses of all sizes, thanks to its affordable pricing and wide range of services. The software works on iOS and Android devices, and is flexible enough that small businesses can get the system up and running fairly quickly. Learn more in our Merchant One review.

Stax: Stax offers subscription-based pricing, so you’ll know what you’re going to pay for payment processing each month. You can use the software to offer a wide range of payment processing options to your customers. And if you invest in the highest package, Stax will automatically update a customer’s information when their credit card expires. Learn more in our review of Stax. 

National Processing: National Processing offers competitive interchange-plus pricing, and once your rate is locked in, the company guarantees it for the duration of your contract. Plus, National Processing is more willing to work with high-risk businesses. Learn more in our National Processing review.

Geospatial Visualization Via Folium Library

This article was published as a part of the Data Science Blogathon


Nowadays, there are multiple data science projects requiring the use of interactive geographical plots. Making such interactive plots is possible through various tools, one such tool is the Folium library of python

This article focuses on the use of the Folium library for creating impressive geo visualizations.


Geospatial visualization of geographic visualization is the use of geospatial visualization tools and techniques for the analysis of geospatial data. Geospatial data visualization aims to add interactive visualization into traditional maps, which helps explore different layers of a map and experiment with the appearance of the map while analyzing different factors of the geographic area and location.

Interpreting maps have always been a crucial part of geospatial analysis. One of the best ways to study maps is through interactive visualization. Such visualizations help us to derive important insights for solving complex data science use cases.

Multiple tools can be used for geospatial visualization, One such tool that we would be focussing on is Folium.

Folium is a powerful python library specialized in creating several types of Leaflet maps. It is one of the most common tools for interpreting and deriving insights from maps.

With Folium, a map of any location can be created by just using the latitude and longitude values. It enables both the binding of data to a map for choropleth visualizations as well as passing rich vector/raster/HTML visualizations as markers on the map.

Folium has multiple exciting features to offer, which we would explore throughout this project!!

Learning Objectives

Understanding Geo-Visualization

Explore Folium for map plotting

Build Stamen Toner and Stamen Terrain Maps

Locating and visualizing various cities throughout the World

Applications in real life


Install the latest version of folium in your jupyter notebook by the following command and get started!

pip install folium Import necessary libraries

Import the libraries required to carry out the project. We would be using the NumPy library which is useful for scientific computing in Python. Pandas library is the primary data structure library. Along with the Folium library for geo-visualization.

import numpy as np import pandas as pd import folium Exploring basic maps

Let us start by plotting basic maps. We can create the world map by using function. With this simple command, we can see the world map being plotted.

world_map = folium.Map() world_map

Now we can make the plot for a specific country by pre-adjusting the zoom level. For plotting specific locations we have to input the latitude and longitude of the area.

We can plot the map for India by providing the latitude as 20.5937 and longitude as 78.9629. Set the zoom level accordingly.

world_map = folium.Map(location=[20.5937, 78.9629], zoom_start=4) world_map world_map = folium.Map(location=[28.7041, 77.1025], zoom_start=6) world_map

Folium provides us with the ability to interact with the maps by custom zooming, marking, and sliding along with other features as well.

Stamen Toner Maps

Stamen toner maps are quick easy to visualize they produce beautiful highly contrasted black and white maps. They are mostly used for data mashups, exploring river meanders and coastal regions.

We can use the “Stamen Toner” tile to create the same, simply add this tile to the earlier created Map function and plot the map.

world_map = folium.Map(location=[28.7041, 77.1025], zoom_start=4, tiles = "Stamen Toner") # display world map world_map Stamen Terrain Maps

Let us now try this out by specifying the tile as “Stamen Terrain”.

world_map = folium.Map(location=[28.7041, 77.1025], zoom_start=4, tiles = "Stamen Terrain") world_map

Now that we have understood the basics of plotting different maps by using the Folium library. So, why not experiment some more by visualizing the specific city or area according to our project requirements!!

Here I am visualizing the beautiful Dehradun city by choosing its latitude and longitude.

latitude = 30.3165 longitude = 78.0322 # create map and display it dehradun_map = folium.Map(location=[latitude, longitude], zoom_start=10) # display the map dehradun_map Real-life Application

To understand the importance of plotting and visualizing maps, we must explore the real-life application of geo-visualization.

Data importing

Let us get started by importing a dataset, for this project we would be using the police department incidents using the Pandas library.


Display the first five records by using the df.head() function. And study the data at hand.

Using the shape function we can see that our dataset consists of 150500 rows and 13 columns. These are the number of incidents that took place in the year 2023. This is a huge dataset and would require a lot of computational power, so let us just work with the first 100 values.

df.shape limit = 100 df= df.iloc[0:limit, :] Visualization

Visualize the incidents that took place in the year 2023. For plotting the map let us start with the default style and specify the latitude and longitude of San Francisco followed by initializing the zoom level to 12.

latitude = 37.77 longitude= -122.42 sanmap = folium.Map(location=[latitude, longitude], zoom_start=12) sanmap Adding Markers

To make the map more interactive we can integrate the locations of the crimes onto the map.

This can be done by using the FeatureGroup() function of the Folium library. For this, we can create a feature group with its own features and style and add it to the map.

Firstly, instantiate a feature group for the incidents in the data frame.

incidents =

Iterate through the crimes and add them to the incidents feature group. We can choose any desired color for the markers, and set the size of the marker by specifying the radius.

for lat, lng, in zip(df.Y, df.X): incidents.add_child( folium.CircleMarker( [lat, lng], radius=5, color='yellow', fill=True, fill_color='blue', fill_opacity=0.6 )) Adding pop-up text

We can also add some pop-up text that would get displayed when you hover over a marker. These pop-ups can display anything we want. Here, each marker should display the category of the crime.

for lat, lng, in zip(df.Y, df.X): incidents.add_child( folium.CircleMarker( [lat, lng], radius=5, color='yellow', fill=True, fill_color='blue', fill_opacity=0.6 )) latitudes = list(df.Y) longitudes = list(df.X) labels = list(df.Category) for lat, lng, label in zip(latitudes, longitudes, labels): folium.Marker([lat,lng], popup=label).add_to(sanmap) sanmap.add_child(incidents) Removing Location markers

In case we don’t wish to display the location markers, we can simply add text to circle markers. And create the map and display it.

sanfmap = folium.Map(location=[latitude, longitude], zoom_start=12) for lat, lng, label in zip(df.Y, df.X, df.Category): folium.CircleMarker( [lat, lng], radius=5, color='yellow', fill=True, popup = label, fill_color='blue', fill_opacity=0.6 ).add_to(sanfmap) sanfmap

End Notes

We have discussed the use cases and real-life applications of geospatial visualization. Explored the Folium library to plot various types of Maps. Folium. Further experiment with Folium to create powerful and interactive visualizations!!

For more information on the use cases and application of the Folium library do visit the official Folium GitHub page.

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