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In an emotional post in Amazon’s Kindle user form, CEO Jeff Bezos apologized for how the company handled illegally sold copies of two e-books — saying their erasure from users’ devices was “stupid, thoughtless and out of line with our principles.”

The e-commerce giant recently removed two books that were already on customers’ Kindle devices after a third-party rights issue surfaced.

Amazon (NASDAQ: AMZN) responded by erasing the books — George Orwell’s “1984” and “Animal Farm” — from users’ devices, and credited the impacted Kindle owners with the amount they had originally paid for the titles.

But the move set the Kindle forum alight with posts about the disappearance of from their Kindle e-readers. A large number of Kindle owners reacted by making angry and indignant posts at the forum, saying the move was heavy-handed and came with no warning. Many were critical of Amazon for not sharing more information about the issue.

But in his apology, Bezos sought to mollify users’ complains and called the move an error.

“This is an apology for the way we previously handled illegally sold copies of 1984 and other novels on Kindle,” he wrote. “Our ‘solution’ to the problem was stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we’ve received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.”

Amazon spokespeople told chúng tôi in an e-mail that the problem with the books stemmed from the discovery that they had been made available to the Kindle store from a publisher who did not have the rights to the books.

Response to post from Bezos should make him feel better. Most people were thankful that he apologized.

“If I unwittingly purchase an illegal copy of an e-book, I see no problem with Amazon deleting it from my Kindle as long as I get a straightforward explanation and an immediate refund,” one user wrote. “I have no desire to own stolen merchandise. A lot of people seem to think an apology was necessary. I don’t, but thanks anyway. Good for you.”

Others said they felt they were owed an apology, graciously accepted it, and are ready to move on.

Others wondered if the apology meant that chúng tôi will include a provision in its End User License Agreement stating that the company will never send a transmission to a Kindle without the expressed permission of the Kindle owner.

“Will the EULA be changed at all due to this situation outlining what rights chúng tôi and the end-user have regarding Kindle books that have been purchased through chúng tôi that reside on a users’ Kindle?” another user asked in the forum.

The e-tailer certainly can’t afford to lose potential Kindle customers, with the nascent digital book market is becoming more competitive, as rival Barnes & Noble just opened its own e-bookstore and plans next year to introduce a multi-format e-reader in partnership with Plastic Logic.

Amazon and Barnes & Noble, along with other competitors including Sony, are moving fast into the sector as recent research shows promise for the burgeoning e-book market. E-book shipments are slated to increase with worldwide shipments expected to grow from almost 1 million units in 2008 to close to 30 million units in 2013, according In-Stat. The analyst firm cites Amazon as the space’s current leader with its Kindle lineup, due to its wireless content delivery service.

Still, Amazon can’t become complacent if it wants to remain in the lead.

“There’s absolutely room for more competition in the market, not just for the devices, which we forecast will top 3 million units by the end of 2009 and 13 million by 2013, but also for the content,” Forrester analyst Sarah Rotman Epps told chúng tôi “Today, e-books account for less than 2 percent of U.S. book sales, and sales nearly doubled from 2007, $67 million, to 2008 where we saw $113 million.”

“There’s a lot of room for future growth of e-book sales, not just on dedicated reading devices like the Kindle, but also on smartphones and netbooks, which is why B&N is smart to take a device-agnostic approach,” she said.

Article courtesy of chúng tôi

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Youtube Ceo Defends Removal Of Dislike Counts

YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company’s priorities for the year.

Many may be disappointed to hear that revisiting the decision to remove dislikes is not in YouTube’s plans for the year, as Wojcicki stands firm in her belief that it’s best for the platform going forward.

This is quite a contrast from how a YouTube co-founder feels about the decision, saying it was a bad move.

Wojcicki repeats much of what we’ve heard before from YouTube spokespeople, saying dislikes were removed because they were sometimes a reflection of viewers’ opinion of the channel and not the video itself.

“We heard from many of you about the removal of public dislike counts on YouTube, and I know this decision was controversial. Some of you mentioned dislikes helped you decide what videos to watch.

However, people dislike videos for many reasons, including some that have nothing to do with the video, which means it’s not always an accurate way to select videos to watch.

That’s why dislikes were never shown on the home page, search results, or Up Next screens where users were most likely to choose a video.”

Further, Wojcicki repeats the standard company verbiage that it was best to remove dislikes sitewide due to select channels being targets of “dislike attacks.”

“We also saw the dislike count harming parts of our ecosystem through dislike attacks as people actively worked to drive up the number of dislikes on a creator’s videos.”

Removing dislikes allegedly has no impact on viewership, Wojcicki says.

However, that doesn’t take into account the impact to user experience.

She continues:

“So we experimented with removing the dislike count across millions of videos over many months. Every way we looked at it, we did not see a meaningful difference in viewership, regardless of whether or not there was a public dislike count. And importantly, it reduced dislike attacks.”

The dislike button remains on the site and channels can find their dislike counts in YouTube Studio.

Dislikes will continue to be factored into YouTube’s recommendation algorithm, impacting the videos that are suggested to users on the home page.

Other Highlights From YouTube CEO Susan Wojcicki’s Annual Letter

In Wojcicki’s letter we learn:

YouTube Shorts has reached 5 trillion all time views.

The number of channels making more than $10,000 a year is up 40% year over year.

YouTube Channel Memberships and paid digital goods were purchased or renewed more than 110 million times in 2023.

YouTube’s key priorities for the year include YouTube Shorts, helping creators make more money, and improving the shopping experience.

YouTube Shorts

In the coming months YouTube will expand on Shorts by introducing more ways to remix content.

YouTube will continue to allow creators to make money on Shorts through the Shorts Fund, which is now available in more than 100 countries.

The Shorts fund isn’t exclusive to creators in the YouTube Partner Program (YPP). Over 40% of creators who received payment from the Shorts fund last year weren’t in the YPP.

This year, YouTube will test new ways for Shorts creators to build branded content through BrandConnect, a program that matches creators with brands.

Content Monetization

Wojcicki highlights the following recent updates to content monetization, which will continue to be priorities this year:

Pre-publish checks: Allows creators to find out if there’s a problem with copyright or ad-suitability before hitting publish.

More details about policy violations: The company is hiring more people to provide creators with specifics about policy violations, like timestamps of where a violation occurred.

YouTube Shopping

YouTube will continue to work on a product tagging pilot program that gives viewers the chance to browse, learn about, and shop products featured in videos.

The company is in the early phases of testing how shopping can be integrated with Shorts.

Also in testing is a livestream shopping in the US, South Korea, and Brazil.

This year, YouTube will bring shopping to more creators and brands by partnering with commerce platforms like Shopify.

Source: YouTube Official Blog

Featured Image: Wachiwit/Shutterstock

What Is The Amazon Kindle Cloud Reader And How To Use It

Sure, you can just use the Kindle app on a tablet or smartphone to access your collection, but thanks to the Kindle Cloud Reader, you can access all your Kindle books from any device that has a compatible browser.

Table of Contents

What Is Amazon Kindle Cloud Reader Exactly?

The Amazon Kindle Cloud Reader app is a sophisticated web app that will run inside any compatible browser. Amazon recommends it for anyone who doesn’t have a Kindle device or the Kindle app on their device. That’s going to cut out Android and iOS users, since the Kindle app is available natively on those operating systems.

For the most part, the Kindle Cloud Reader app lets you do pretty much everything you’d do on your Kindle device or in the app. You can see your entire library, read any of your books and see any notes or marks that have been in a particular book. You can also finely adjust the font size, margins, colors and most of the things you’d expect from a decent ebook reading application.

Browser Compatibility

If you’re running a recent version of Chrome, Firefox, Edge or Safari, then the Amazon Cloud Reader should work just chúng tôi also worked perfectly on the iPad version of Safari for us, but the Android version of Chrome just redirected us to the Amazon Kindle site.

The only place this might really be an issue is if you’re using a device that no longer receives browser updates. In which case you shouldn’t be accessing the internet with it in the first place!

The Best Amazon Kindle Cloud Reader App Use Cases

Since just about everyone has a smartphone these days, what’s the point of the Kindle Cloud Reader app? It’s actually still a pretty relevant service and there are many devices that don’t have the mobile apps, but still make pretty decent reading devices.

The first and most obvious candidates are laptops. These days the dividing line between ultraportable laptops and tablets is shrinking fast. There are also tablets that run Windows 10, rather than Android or iOS. Cloud Reader makes it possible to read your Kindle collection on those devices.

There are also plenty of good reasons to want the versatility of browser-based reading. Using a Windows macOS or Linux computer gives you access to all sorts of important abilities. First of all, you can use large format or specialized display devices. You can even read books on a large TV, if you’re using a home entertainment PC or other computer hooked up to your flatscreen.

This can be particularly important when it comes to accessibility applications. Some people have setups that, for example, will only work in Windows. Kindle Cloud Reader opens up all sorts of possibilities because it makes the Kindle service accessible on such a large variety of computers.

How To Use The Amazon Cloud Reader App

Using the Amazon Cloud Reader is incredibly simple. If you aren’t already logged into your Amazon account, you’ll be asked to do that first. Then, you should be at the library screen.

Here you can see your collection of books, bought in the Amazon Kindle store. There are plenty of options to play with on the library screen. You can change the display style of the books. Arrange them by author, title or how recently you’ve read them. It’s just a streamlined set of basic functions to get you reading as easily as possible.

Once you’ve picked the book you want to read, in this case The Renegade Spy by our very own Mark O’Neill, more options open up.

You’ll notice that the toolbars hide themselves when you’re reading, but you can simply move your mouse pointer to bring them back. 

With the toolbars out, you can skip to any page by using the progress bar at the bottom of the screen.

The top toolbar has lots of useful stuff too. On the leftmost side, you’ll see the “Library” button. As you might expect, this takes you back to the library! 

Next up are the “view settings”, where you can change the colors and text size. Margins can be tweaked as can the style of text column you prefer.

Next to that, you’ll find a button that toggles notes on or off. Speaking of which, you can add a note to your book by simply highlighting some text.

The last button syncs your Amazon Cloud Reader app to the furthest page read in this book across all devices.

That’s pretty much all you need to know in order to use the Amazon Kindle Cloud Reader. There’s just one more important function to cover – offline reading.

Offline Reading

What use is an eBook you can’t read anywhere? If you use a Kindle device or one of the mobile apps, you can download your ebooks to local storage and read them whether you have an internet connection or not. 

The good news is that Amazon has thought of this. The Kindle Cloud Reader app has two main buttons in the library: “Cloud” and “Downloaded”. 

Once you’ve enabled it for your browser, you’ll have access to your books anywhere, with or without the internet!

Reading With Your Head In The Clouds

Now that you know how to use the Kindle Cloud Reader app, there’s no reason to get behind on your reading now matter which devices you have with you. Whether you want to curl up with a laptop in your hotel bed or want to read aloud with your class from a projector, Cloud Reader will most likely make it possible.

Windows 10 Bloatware Removal Tool

Each device manufacturer adds certain applications and services unique to their brand of devices. These apps target to automate certain services, such as Windows 10 updates, firmware updates, junk cleaning, and much more. However, more often than not, users hardly find themselves using these applications.

If you do not find yourself using these applications, you may be wondering how to delete bloatware in Windows 10. While we have already covered how to delete preinstalled Windows 10 bloatware applications using other methods, here we shall focus on windows10debloater, which is a freeware PowerShell script designed specifically for this purpose.

Essentially, windows10debloater is a PowerShell script that runs when granted administrative privileges. However, since Windows 10 natively blocks running scripts, you will have to read the website for the updated methods on how to run these scripts on your computer.

There are three versions of this Windows bloatware remover, each functioning slightly different than the other. These three versions of the Windows 10 bloatware removal tool are:


This is the silent version of the script, which is executed automatically upon boot. The script runs with certain parameters which include the following:

The Debloat parameter removes the bloatware from your computer.

When you add the Remove-keys switch along with the Debloat parameter, the PowerShell script will also remove the registry keys associated with the bloatware which is removed from your computer.

Protect-Privacy parameter changes certain registry keys that block the telemetry collection functions, prevents Cortana from indexing your search, and disables the scheduled tasks among other functions.

The optional switch Stop-EdgePDF blocks Microsoft Edge from being used as the default PDF viewer.


This is the interactive version of the script, requiring active input from the user regarding the bloatware removal process. This is beneficial if the user requires complete control over what needs to be removed from the computer.


As the name suggests, this is the graphical user interface version of the application. This may be essential for the users who are not comfortable running scripts and may end up using certain switches by mistake.

Note: It is recommended that you create a system backup before using the tool, which will allow you to restore your data in case anything goes wrong.

Removing Windows 10 bloatware with this tool is actually quite easy, as you will simply be running a PowerShell script for removing the unnecessary applications from your computer. To use the Windows 10 bloatware removal tool, follow these steps:

Visit the GitHub page of the tool, and download the zip file containing the three versions of the tool.

After the extraction completes, there are two methods that you can use to execute these scripts. Let us discuss the easier way in which you will not have to leave the PowerShell window after changing the execution policy.

Open an elevated PowerShell window, from either the start menu or the WinX menu, if you have not replaced PowerShell with CMD.

Set-ExecutionPolicy Unrestricted -Force

Next, change the active directory to where you extracted the debloater scripts using the cd switch.

Now, simply enter the name of the script after a dot and backward slash (./ to denote relative location). Follow the image below for the same.

PowerShell will create the C:TempWindows10debloater folder, which will be used for storing the logs created when you run the script.

.Windows10SysPrepDebloater.ps1 -Sysprep, -Debloat -Privacy

On the same GitHub page, you will also find the information regarding the components which will be removed from your computer. Apart from all the bloatware removed, additionally, the tool also removes the following:

Registry keys: EclipseManager, ActiproSoftwareLLC, Microsoft.PPIProjection, Microsoft.XboxGameCallableUI

Scheduled Tasks: XblGameSaveTaskLogon, XblGameSaveTask, Consolidator, UsbCeip, DmClient

So there you have it. Now you know how to use windows10debloater to remove the unnecessary applications installed on your computer. Comment below if you found this useful, and to discuss further the same.

Book Value Vs Market Value

Difference Between Book Value vs Market Value

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Thus, during the end of FY18, the calculated book value of the machine, excluding depreciation, was INR 7,50,000. The original cost of the machinery during FY13 stood at INR 10,00,000. Depreciation of INR 50,000 per year was charged due to the erosion caused by wear and tear of the machine or the cost of its functioning.  The market scenario (Buyer sentiment) may not be the same during the Machine’s selling. Suppose the Market price for the same machinery depends upon the Machinery and Demand & Supply condition.

For example, the list of buyers may quote a price ranging from INR 7 00,000 to INR 7,30,000, which is less than the book value by INR (20,000 to 50,000). If the Demand for second-hand machinery is high and the market is willing to pay INR 8, 00,000 then the Difference between Book Value and Market value is positive. There is a scope of profitability in the second instance.

Book Value vs Market Value (Infographics)

Below is the top 5 difference between Book Value vs Market Value

Key Differences Between Book Value vs Market Value

Both Book Value vs Market Value are popular choices in the market; let us discuss some of the major differences:

Companies record the price of an asset class as book value, while buyers or investors discount a particular asset class as market value.

The amount the Investors will get (All assets minus all liabilities) during liquidation is termed the Book value. The Market price whereas decided by the class of investors or the traders who control the financial markets as a whole and value an asset class based on the fundamentals of that particular asset class.

The fluctuation in prices is very common in the case of the Market Value, whereas in the case of Book value, the price tends to move during each quarter as per the accounting treatment done by the Accountants.

Financial Market plays an important role in determining the Market value, whereas only the fundamentals of the particular Asset class play an important role during the calculation of Book value.

Depreciation is integral to the Book value, whereas depreciation hardly plays any part in market value. Only the investor’s sentiment primarily drives the price movement.

Head To Head Comparison Between Book Value vs Market Value

The Basis of Comparison 

Market Value

Book value

Related to Related to the current price a buyer is willing to pay. The value prevalent in the Financial market, or is the price of the Stock as valued by the group of investors or traders. Related to the Purchase price, less depreciation is recorded on the Balance sheet. The price which the Share-holders will get during the liquidation of the Business

Meaning The price is decided after the demand and supply constraints, and the price movement is cyclical; it purely depends upon the psychology of the buyer and seller and the sentiment of the Financial markets. Sometimes, the buyer is ready to pay higher than the book value when the demands are more or the class of investors thinks the Fundamentals are robust. The Business would deliver higher profitability in the coming years. For example, in the Indian stock market, the market price of a Private Banking stock with good growth and good management (HDFC Bank) usually trades more than 4.8 to 5 times the Book-value. The price shown in the Financial statement i.e. the Cost price less any Depreciation or Amortization, is known as book value. Fixed assets are subject to depreciation charges, while intangible assets such as goodwill are subject to amortization charges. In other words, the financial statements theoretically show the price.

Depreciation Market Value depreciation is not accountable in most cases, but the buyer and seller decide the valuation, and is dependent on demand and supply. Depreciation is considered when the value of the assets is put into the records. This provides an estimation of the price of the assets which the company would be showing to the Investor’s group, the suppliers, and the other related parties with which the business deals.

Calculations Market price = Average Price Earnings multiple of the Sector * Earning Per Share (approximately) Book value = Cost price of the Assets less Depreciation and Amortization.

Or (Assets – Liability )/ Number of shares outstanding

Financial Market  The Market value is entirely dependent on the Financial market. Does not have any relation to the Financial markets.


The Book value vs market value is both prime drivers in determining the value of an asset class. However, considering a higher market value over the book value is considered good for a particular asset class, and vice versa.

Recommended Article

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Why Iphone And Kindle Will Continue To Rule

The Apple iPhone rules the smart phone landscape, and the Amazon Kindle dominates eBooks. But the future of their leadership was called into question this week. Today’s leaders will become tomorrow’s losers, according to forecasters. Here’s why they’re wrong.

Why the iPhone Will Rule

Gartner “predicted this week that by 2012, smart phones running Apple’s iPhone OS will occupy the #4 position worldwide, behind Symbian, Android and BlackBerry. Here’s what the market will look like in three years, according to Gartner:

1. Symbian: 37.4% (196.5 million units)

2. Android: 18% (94.5 million units)

3. BlackBerry: 13.9% (73 million units)

4. iPhone: 13.6% (71.5 million units)

5. Windows Mobile: 9% (47.7 million units)

6. Maemo: 4.5% (23.5 million units)

7. Linux: 2.1% (11 million units)

8. WebOS: 1.4% (7.6 million units)

There’s much to agree with in Gartner’s prediction — namely, the demise and failure of Microsoft’s Windows Mobile and Palm’s WebOS, and also the rapid rise of Google’s Android platform.

However, I believe iPhone will find itself well ahead of both Android and BlackBerry by 2012, and that Gartner reached its conclusion by making three errors.

First, Gartner probably isn’t giving adequate weight to the types of users on the various platforms. Because iPhone was first with a major multi-touch, full-screen UI, and first with a compelling app store (still the only platform with a compelling apps store), the platform attracted and “locked in” “key influencers.”

These influential people include journalists, podcasters, bloggers, celebrities and others, who will remain loyal and continue to evangelize the platform on Apple’s behalf.

Second, Gartner may be underestimating the impact of network effects, which is the concept that the value of a network grows with additional users. The classic example is the telephone. If you’re the only person with a telephone, it’s perfectly useless. But the device’s value and appeal grows with each person who uses one.

On the iPhone, there is an enormous number of new apps coming online that have two qualities deadly for the competition: 1) they exist only on iPhone; and 2) they involve connecting with other users who are required to use iPhones in order to connect.

In other words, because iPhone has several orders of magnitude more apps and more users than other platforms, the likelihood that network apps exist only on the iPhone is much higher than on other platforms. That means if users want to participate in the coming avalanche of social networking apps, business card apps, GPS apps, multi-player games and so on, they’ll find iPhone to be by far the most “valuable” from a network effects perspective.

In the network effects game, the rich get richer, which means the platform with the most users on networkable apps should get additional users at a much higher rate.

And third, I believe Gartner is underestimating consumer “choice paralysis” that will result from confusion in the Android marketplace.

Yes, Android is appealing, powerful and will gain a great many users. But the mass market will be relatively confused by the incredible number of form factors and options in the Android marketplace. Confusion breeds paralysis, and this will harm acceptance of Android phones.

This idea does violence to the conventional wisdom, which is that people always choose the most “powerful” product, or the product with the most features. But the conventional wisdom is wrong on this point. People gravitate toward the product that doesn’t create confusion.

Why the Kindle Will Rule

King of the eBook readers, Amazon’s Kindle, came under attack this week in the form of something called the “Nook.

It’s generally understood in geek circles that nearly all Kindle’s competitors are “better” than the Kindle from a hardware device point of view.

The Nook is no exception. It’s better. But what makes nook such a threat is that it comes from Barnes & Noble, which (like chúng tôi is in position to sell a lot of cheap electronic books.

Game over, right? Well, not so fast.

Even better, the Nook enables book sharing. You can “loan” books to friends and family, and that borrowed version expires after 14 days. Nice!

The problem is that Barnes & Noble made the same mistake with Nook that Google did with Android. It hit the market too late.

Amazon has been gathering users for two years. But what kind of users? Nearly all hardcore book buyers use chúng tôi Those big buyers most electronically inclined have long since purchased Kindles.

The “best” customers for eBooks — defined as those most enthusiastic about paying for electronic books — are already “locked in” to Amazon. They have invested money for two years on books that work only on Kindle. Nook’s color touch-pad and Wi-Fi feature isn’t enough to drag them away from their investments.

So even if Nook or any other Kindle alternative exceeds Amazon’s device in terms of unit shipments, I believe that Amazon will continue to win where it really counts: book sales. That means Amazon will be in a position to bully publishers, dictate standards and generally control the market — the part of the market where people actually pay for electronic books.

Once again, the prognosticators are making faulty predictions based on an over-estimation of a link between product “quality” or feature sets and unit sales, and an underestimation of the power of human nature on the decision-making process.

People don’t make coldly rational buying decisions based on feature sets. They’re influenced by influential people, opportunities for networking, and a wide range of under-appreciated psychological factors.

The iPhone and Kindle will continue to rule well into the foreseeable future.

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