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The U.S. Patent and Trademark Office published a patent application from Apple today that covers various methods of detecting a user’s presence and augmenting the user experience accordingly. Apple has covered face recognition and presence detection systems in various patent applications in the past, notably for multi-user logins, security features, and an Android-like face unlock feature. Today’s patent application covers even more implementations of Apple’s presence detection technology that would utilize ultrasonic sensors, microwave radar, and camera and audio systems to detect and identify the user. PatentlyApple covered the highlights of the patent including the ability to activate or augment features using presence detection:
In some embodiments, the device may also be configured to track the user movements (e.g., position and velocity) and, in response to certain movements, provide feedback and/or enter or change a state of operation. For example, movement toward the device may activate more features, such as providing more options/menus in a user interface, whereas movement away from the device may reduce the number of features available to a user, such as reducing the number of menus/options and/or reducing or increasing the size of the options displayed.
PatentlyApple also described another interesting possible implementation that would allow for intelligent zooming based on the movement of the user:
Additionally or alternatively, the display may zoom in or zoom out based on movement towards or away from the device. In some embodiments, a lateral movement of by the user (e.g., from left to right) may cause a change in a background and/or a screen saver image displayed on the device. Still further, the changing of the image may correspond generally with the sensed motion. For example, the movement from left to right may cause the image to be replaced in a left to right motion with another image. Alternatively, as a user moves from left to right, leaves or drapes may reflect the movement. That is, the leaves may be blown and tumble from left to right, or the drapes may sway in a manner corresponding to the detected movement.
Beyond simply detecting movement of the user, the report described the ability to detect a user’s heartbeat, skin tone, and more:
Some of these technologies may be utilized to determine physiological parameters when a human is in proximity to the device. For example, RADAR may be used to detect and/or locate a heartbeat in the room… In some embodiments, active IR may user multiple specific IR wavelengths to detect certain unique material properties, such as reflectivity of human skin or carbon dioxide emissions in breath. As such, the particular embodiments described herein are merely presented as examples and are not limiting.
…The method includes capturing an image using an image sensor and computing at least one of the following from the captured image: a skin tone detection parameter, a face detection parameter, a body detection parameter and a movement detection parameter. The method also includes utilizing at least one of the skin tone detection parameter, face detection parameter and the movement detection parameter to make a determination as to whether a user is present and, if it is determined that a user is present, changing a state of the computing device.
You can get all the details of the patent from PatentlyApple.
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You're reading Apple Invents Advanced Presence Detection System With Intelligent Zooming And More
Apple today has announced a dramatic expansion of end-to-end encryption for its various cloud services. Called Advanced Data Protection, this initiative expands end-to-end encryption to a number of additional iCloud services, including iCloud device backups, Messages backups, Photos, and much more.
iCloud already offered end-to-end encryption for 14 different data categories, including things like iCloud Keychain and Health data. Today’s expansion, however, brings the number of data categories protected by end-to-end encryption to 23. The new iCloud services and data types now protected by end-to-end encryption are:
“iCloud encrypts your data to keep it secure,” Apple explains. “Advanced Data Protection uses end-to-end encryption to ensure that iCloud data types listed here can only be decrypted on your trusted devices, protecting your information even in the case of a data breach in the cloud.”
At launch, Advanced Data Protection will be opt-in only, meaning you have to go into the Settings app and navigate to the iCloud menu to enable the feature. While the idea is that the feature will presumably eventually expand to be enabled for everyone, it’s still early in the implementation.
If you enable Advanced Data Protection, it means that no one will hold the keys to decrypt this data, including Apple. The only way to access the data is through one of your trusted Apple devices like your iPhone, iPad, or Mac.
This means that if you lose access to your devices, you will only be able to regain access using a recovery key or recovery contact. Because of this, if you enable the Advanced Data Protection feature, you’ll be guided through the process of setting up at least one recovery contact or recovery key before the feature is turned on.
Ivan Krstić, Apple’s head of security engineering and architecture, explained that this is Apple’s “highest level of cloud data security.”
“Advanced Data Protection is Apple’s highest level of cloud data security, giving users the choice to protect the vast majority of their most sensitive iCloud data with end-to-end encryption so that it can only be decrypted on their trusted devices.”
Advanced Data Protection is launching today in the latest iOS 16.2 beta. It will be available to everyone in the United States by the end of this year, with an expansion to the rest of the world slated for early 2023.9to5Mac’s Take
This marks a huge upgrade to Apple’s cloud services in terms of encryption. In particular, the lack of end-to-end encryption for Messages in the cloud and device backups has been one of the most common complaints among users. While iMessage as a service has been end-to-end encrypted since the beginning, the loophole in the chain was that the iCloud backups and Messages backups were not end-to-end encrypted.
As Apple explains:
Messages in iCloud is end-to-end encrypted when iCloud Backup is disabled. When iCloud Backup is enabled, your backup includes a copy of the Messages in iCloud encryption key to help you recover your data. If you turn off iCloud Backup, a new key is generated on your device to protect future Messages in iCloud. This key is end-to-end encrypted between your devices and isnʼt stored by Apple.
But with the new Advanced Data Protection feature enabled, Messages in iCloud is “always end-to-end encrypted.” So when iCloud Backup is enabled, “everything inside it is end-to-end encrypted, including the Messages in iCloud encryption key.”
With this expansion, there are only three major iCloud data categories not covered by end-to-end encryption: iCloud Mail, Contacts, and Calendar. Apple says this because of these services needing to rely on protocols that “interoperate with the global email, contacts, and calendar systems.”
More technical details are available in Apple’s Platform Security guide. There’s also a new support document with more details and an overview of end-to-end encryption for each service.
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New Horizons captured these closeups of Nix and Hydra, two of Pluto’s smaller moons, during the July 14 flyby. Nix turns out to be jellybean-shaped, and in this image, it’s even colored like one. Although Nix is not pink in real life, one region does have a reddish undertone that’s exaggerated here. Scientists aren’t sure where the moon’s tint is coming from, but the bull’s eye pattern indicates it could be an impact crater. Meanwhile, the irregularly shaped Hydra has a dark spot on top that could indicate a difference in composition. NASA/JHUAPL/SWRI
A manmade spacecraft will fly by Pluto for the first time ever on July 14. As it speeds through the Pluto system at 35,000 miles per hour, the New Horizons spacecraft will send back the first closeups of the former planet and its moons. The spacecraft will only be in the Pluto system for 12 days, but it will gather a wealth of information and, over the course of the next 16 months, send back imagery that will give us a much clearer view of this mysterious icy world. We’ll update this gallery with the incredible images as they come in.
The Appalachians Of Pluto
A second chain of mountains lies to the northwest of Pluto’s Norgay mountains. The new mountain range, discovered in images that New Horizons beamed back to Earth on July 20, are estimated to be a quarter or half the size of the Norgay peaks, but they’re impressive nonetheless. To the west of the mountains, a dark, cratered area indicates an older crust.
New Horizons captured these closeups of Nix and Hydra, two of Pluto’s smaller moons, during the July 14 flyby. Nix turns out to be jellybean-shaped, and in this image, it’s even colored like one. Although Nix is not pink in real life, one region does have a reddish undertone that’s exaggerated here. Scientists aren’t sure where the moon’s tint is coming from, but the bull’s eye pattern indicates it could be an impact crater. Meanwhile, the irregularly shaped Hydra has a dark spot on top that could indicate a difference in composition.
Charon Has A Youthful Glow
Pluto’s moon Charon is proving nearly as interesting as the dwarf planet itself. New imagery captured by NASA’s New Horizons spacecraft during its flyby on July 14 shows off a rugged terrain of cliffs and troughs, likely caused by the fracturing of Charon’s crust and other geologic processes. A canyon running from left to right is estimated to be 600 miles long and 4 to 6 miles deep. Bright spots in Charon’s dark northern pole, which is red, suggest the shade is just a veneer, and that impacts are exposing the underlying composition of the moon. Notably absent from the picture are many craters, suggesting again, as on Pluto, that the surface of this world is young and still active.
This Is Pluto’s Tiny, Misshapen Moon Hydra
Pluto’s small moon Hydra measures just 27 miles by 20 miles, but its “potato” shape was captured in greater detail than ever before when NASA’s New Horizons spacecraft flew by on July 14. The new imagery reveals dark blotches on Hydra, with reflective white space in between, suggesting the moon — like its nearby sibling Charon — is probably covered with water-ice.
Pluto’s Young, Icy Mountains
This view from 478,000 miles shows that Pluto is home to huge, 11,000-foot tall mountains, probably composed of water ice. The lack of impact craters suggests that Pluto’s surface is young, probably less than 100 million years old.
Pluto As Seen Just Before The New Horizons Flyby
The day before the spacecraft was set to make its closest approach, Pluto sent us this love letter. The image was taken on July 13 from a distance of 476,000 miles, and it has a resolution of 2.5 miles per pixel.
A Leopard Or A Planet?
Before New Horizons set off on its nine-year, three-billion-mile journey, this was our clearest view of Pluto. It was constructed from Hubble images taken between 2002 and 2003.
Scientists imagined Pluto might look this when New Horizons arrives there on July 14. Was it accurate? Only one way to find out!
A Hubble image from 2005 helped astronomers confirm two new moons in the Pluto system. The bright spot at the center is Pluto, with its largest moon Charon just below. Off to the side are the tiny newcomers Nix and Hydra.
Pluto And Charon
Pluto and its moon Charon, as seen by New Horizons on January 25, 2023, from a distance of 125 million miles.
Pluto In Color
The first color image from New Horizons came on April 9, 2023, from a distance of 71 million miles.
Pluto And Charon
This may look like something out of an 8-bit videogame, but NASA used images gathered between May 29 and June 3 to create the first color animations of Pluto and Charon dancing around each other in their weird orbits.
Spotting The Dwarf Planet
NASA is fascinated by the series of dots found on Pluto’s surface, seen in new images taken by the New Horizon’s spacecraft, released on July 1. “It’s a real puzzle—we don’t know what the spots are, and we can’t wait to find out,” said New Horizons principal investigator Alan Stern of the Southwest Research Institute, Boulder. Each spot is approximately 300 miles in diameter.
The Donut And The Whale
This map of Pluto was created from images taken from June 27 to July 3, 2023. The long, dark area around the equator is informally known as “the whale”, and it is 1,860 miles long. The whale’s tail cradles a 200-mile-wide doughnut-shaped feature which may turn out to be an impact crater.
We <3 Pluto
Snapped on July 7 from a distance of 5 million miles, this image shows a closer view of Pluto’s bright “heart” shape, which may be a big patch of fresh frost, as well as a darker “whale” shape that scientists think might be made from burnt hydrocarbons.
Pluto And Charon
Pluto and its largest moon, Charon, differ greatly in their size, color, and composition, as shown in this image from 3.7 miles away on July 8.
Signs Of Geology
As New Horizons pulled up to within 3.3 million miles of Pluto on July 9, the dwarf planet’s surface features became clearer. “We’re close enough now that we’re just starting to see Pluto’s geology,” said New Horizons program scientist Curt Niebur in a statement. “It’s a unique transition region with a lot of dynamic processes interacting.” Of particular interest are the strange polygonal shape in the middle left-hand side, and the diagonal swipe of texture cutting from the lower left to middle right. The team hopes to learn more about these features as New Horizons moves in closer.
On the side of Pluto that faces its largest moon, four large spots have scientists stumped. The spots’ similar size and even spacing are mysterious, and scientists can’t tell whether they represent plateaus or just variations in the brightness of the surface. Unfortunately, as New Horizons approaches Pluto, the spots will be on the far side of the planet, so we won’t be able to get a closer look. In a statement, New Horizons principal investigator Alan Stern describes this image as “the last, best look that anyone will have of Pluto’s far side for decades to come.” Date: July 11, 2023 Distance: 2.5 million miles
Charon Comes Into View
A July 11 image reveals heretofore hidden features on Charon’s surface. Pluto’s largest moon appears to be home to a chasm longer and deeper than the Grand Canyon, a dark region near the north pole that stretches across 200 miles, and a 60-mile wide impact crater. “This is the first clear evidence of faulting and surface disruption on Charon,” said New Horizons’ Bill McKinnon in a statement. “New Horizons has transformed our view of this distant moon from a nearly featureless ball of ice to a world displaying all kinds of geologic activity.”
Pluto And Charon
New Horizons shot this portrait of Pluto and Charon on July 11, just a few days ahead of its closest approach. For some reason, it kind of reminds us of the American Gothic painting of the farmer and his wife.
Xiaomi Mi 11 review: It’s a Snapdragon 888 powerhouse with great display, but other than the MIUI skin, the only hesitation is the camera.
Next up, good reviews here of interesting ecosystem-only plays:
Samsung Galaxy SmartTag review: A clever Bluetooth tracker with one major flaw: it only works in the Samsung ecosystem, meaning you really need a Galaxy smartphone. We’re much more interested in the Samsung Galaxy SmartTag Plus with UWB, whenever it finally drops…
Apple TV 4K review: This set-top box has aging hardware boosted by a best-in-class ecosystem. Supposedly, the refreshed 2023 Apple TV is due for a spring launch, but who knows? It could be 12 months away.
That led to a bunch of reminiscing and thinking about the master marketer and visionary of Apple, Pixar, and so on.
Something I’d recommend spending a moment on: a recorded Clubhouse discussion called Steve Jobs Stories. You can jump straight into the 1.5 hour YouTube clip here too. (computerhistory.org)
(I enjoyed one where Andy Hertzfeld, an original Mac team member at Apple, at a dinner with Jobs who worth about $300M, was forced to pay for the meal because Jobs didn’t have a wallet).
Anyway, Steve Levy, the editor at large of Wired, has a weekly column and in this one he touched on his last ever conversation with Jobs, an informal chat in the year he died.
People kept asking [Jobs], he said, if Apple was going to design a car. “If I were 10 years younger and healthier,” he said, “I’d do it.”
Apple does look set to do it. And make no mistake, it’s both years away and monumental; it’s possibly just as monumental in the next decade as Tesla has been in the past decade.
“In 2023 I visited Bill Ford, chair of the company bearing his name, and asked him what he thought about Telsa. He gave it measured praise, as if it was just another competitor that had come off a conventional assembly line. I wanted to shake him. It’s not about drivetrains, Bill, it’s a paradigm shift!“
Can Apple deliver something more than another electric car? Betting against it seems unwise, argues Levy. It’s hard to disagree.
March 4: Realme GT 5G launch
March 4: Realme Note 10 Series launch
March 10: Asus ROG Phone 5 launch
Expected in early March: Oppo Find X3 Pro launch
Here’s a tip too: lots of interesting news in early March.
Tech Tweets of the Week
Fry’s Electronics’ closing is the end of an era. An era when you went to an Aztec temple to be yelled at by a man in a vest for not knowing enough about computer parts, picked up a motherboard from a guy who lived in a cage then got air freshener in a cat food can.
RIP a legend. chúng tôi
— Jesse Thorn (@JesseThorn) February 24, 2023
Another fun week in tech — thanks for reading, and catch you in the next one.
Tristan Rayner, Senior Editor.
The Weekly Authority: Android 12 is here and now things get interesting
The Weekly Authority
The Weekly Authority: Monster March for mobile, and more
The Weekly Authority
After months of rumors, Apple has officially announced the iPhone 12 Pro and iPhone 12 Pro Max. The iPhone 12 Pro measures in at 6.1-inches, while the iPhone 12 Pro Max features a 6.7-inch screen. Read on for everything you need to know.iPhone 12 Pro details
Apple says the form factors of the larger iPhone 12 Pro devices are “nearly the same” than the smaller iPhone 11 Pro models they replace. The frame of the iPhone 12 Pro is made out of a durable stainless steel material. Four colors pacific blue, graphite, gold, and silver
Ultra wide, Wide, and telephoto lenses on the back. On the iPhone 12 Pro Max, there was even more room for new camera features, Joz says.
The iPhone 12 Pro Max also includes the Ultra Wide and Telephoto cameras for closer shots. Combined, this system offers 5x optical zoom range, Apple says. The Max sensor is 47% larger, 87% improvement for low light photography, new optical image stabilization system.
Apple ProRAW, a new feature for iPhone 12 Pro that provides iPhone computational photography benefits with the benefits of shooting in RAW.
New video features on the iPhone 12 Pro and iPhone 12 Pro Max:
10-bit HDR video recording
Record in Dolby Vision HDR
4K at 60 fps
iPhone 12 Pro also features a LiDAR Scanner on the back. Enables object and room scanning, AR features, and more. The LiDAR Scanner also contributes to low-light auto focus and improving capture time.
iPhone 12 Pro starts at $999 and the iPhone 12 Pro Max for $1099. 128GB starting capacity.
iPhone 12 and iPhone 12 Pro pre-orders begin October 16th with availability on October 23rd. iPhone 12 Pro Max and iPhone 12 mini pre-orders on November 6th with availability on November 13th.
Apple announced the iPhone 12 Pro alongside other new iPhone 12 models during its “Hi, Speed” event from Apple Park.
Follow along in our Apple Event News Hub for all of the latest news today, including iPhone 12 details and more.Apple introduces iPhone 12 Pro and iPhone 12 Pro Max with 5G
iPhone 12 Pro and iPhone 12 Pro Max will be available in four stainless steel finishes, including graphite, silver, gold, and pacific blue. Pre-orders for iPhone 12 Pro begin Friday, October 16, with availability beginning Friday, October 23. iPhone 12 Pro Max will be available for pre-order Friday, November 6, and in stores beginning Friday, November 13.A Superior 5G Experience
Featuring the most 5G bands on any smartphone, iPhone 12 Pro models offer the broadest 5G coverage worldwide.1 Models in the US support millimeter wave, the higher frequency version of 5G, allowing iPhone 12 Pro models to reach speeds up to 4Gbps, even in densely populated areas. iPhone 12 Pro models also feature Smart Data mode, which extends battery life by intelligently assessing 5G needs and balancing data usage, speed, and power in real time.A14 Bionic: Powerful and Efficient
Generations ahead of the competition, A14 Bionic is the first chip in the smartphone industry built on 5-nanometer process. Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU by up to 50 percent compared to the fastest competing smartphone chips, enabling console-quality gaming experiences, powerful computational photography, and more, while delivering great battery life. Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.New Design and Innovative Display Technologies
Designed with premium materials, iPhone 12 Pro models boast a new, sophisticated flat-edge design that features a gorgeous surgical-grade stainless steel band paired with a precision-milled matte glass back, and introduces the incredibly durable Ceramic Shield. The Ceramic Shield front cover, tougher than any smartphone glass, goes beyond glass and is infused with nano-ceramic crystals to dramatically improve toughness and increase drop performance by 4x.2
With impressively larger, edge-to-edge displays with reduced borders in familiar sizes, the 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max3feature a Super Retina XDR display with systemwide color management for industry-leading color accuracy. And iPhone 12 Pro Max offers the largest display ever on an iPhone and the highest resolution featuring nearly 3.5 million pixels for a remarkable, true-to-life viewing experience. These OLED displays bring HDR video content to life, reaching 1200 nits peak brightness.
iPhone 12 Pro models come with an industry-leading IP68 rating to withstand water submersion up to 6 meters for up to 30 minutes, and are protected against everyday spills, including coffee and soda.4Versatile Pro Camera System
The world’s best pro camera is an even more versatile tool for all levels of photo and video enthusiasts with state-of-the-art camera hardware powered by A14 Bionic. Together with the new image signal processor (ISP), A14 Bionic drives increased image quality and enables powerful computational photography capabilities not possible with traditional cameras. iPhone 12 Pro models also feature the new Apple ProRAW, coming later this year,5 which combines Apple’s multiframe image processing and computational photography with the versatility of a RAW format. Users can experience full creative control over color, detail, and dynamic range natively on iPhone or with other professional photo editing apps.
iPhone 12 Pro features the new seven-element lens Wide camera with an ƒ/1.6 aperture, the fastest ever on an iPhone, for 27 percent improved low-light performance in photo and video; the Ultra Wide camera with a 120-degree field of view, perfect for capturing more scene in tight spots or epic landscapes; and a 52 mm focal length Telephoto camera, great for framing portraits, bringing the optical zoom range to 4x.
iPhone 12 Pro Max takes the pro camera experience even further. The new ƒ/1.6 aperture Wide camera boasts a 47 percent larger sensor with 1.7μm pixels for a massive 87 percent improvement in low-light conditions. It also includes the expansive Ultra Wide camera and a 65 mm focal length Telephoto camera for increased flexibility with closer shots and tighter crops. Combined, this system offers 5x optical zoom range.
Improvements to Night mode, now expanded to the TrueDepth and Ultra Wide cameras, allow for an even brighter picture. And Night mode Time-Lapse delivers longer exposure times for sharper videos, better light trails, and smoother exposure in low-light scenarios when used with a tripod. Deep Fusion, now better and faster, comes to all cameras, and with the new Smart HDR 3, users can expect more true-to-life images, even in complex scenes.Realistic AR and Innovative Camera Experiences Innovative New Accessories with MagSafe
MagSafe improves wireless charging for a better, more efficient experience and introduces an ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 Pro models.7 MagSafe delivers a unique experience to iPhone, featuring an array of magnets around the wireless charging coil, optimized for alignment and efficiency, that perfectly connects to iPhone every time. MagSafe chargers efficiently provide up to 15W of power while still accommodating existing Qi-enabled devices. Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch, as well as new silicone, leather, and clear cases that easily snap onto the back of iPhone, and a leather wallet. Customers can also expect innovative MagSafe accessories from third-party manufacturers.Featuring iOS 14
iOS 14 delivers a reimagined iPhone experience with new ways to customize the Home Screen. Beautifully redesigned widgets present timely information at a glance and can be pinned in different sizes on any Home Screen page. The App Library is a new space that automatically organizes all of a user’s apps into one simple, easy-to-navigate view. iOS 14 also brings new ways to discover and use apps with App Clips, powerful updates for staying connected in Messages, greener ways to explore cities with Maps, and enhanced privacy features for even more transparency and control.8Committed to the Environment
Today, Apple is carbon neutral for global corporate operations and, by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral. iPhone 12 Pro models were designed with the environment in mind. For the first time, iPhone 12 Pro models will utilize 100 percent recycled rare earth elements in all magnets, including the new camera, Taptic Engine, and MagSafe, as well as Apple’s MagSafe accessories. Apple is also removing the power adapter and EarPods from iPhone packaging, further reducing carbon emissions and avoiding the mining and use of precious materials, which enables smaller and lighter packaging, and allows for 70 percent more boxes to be shipped on a pallet. Taken altogether, these changes will cut over 2 million metric tons of carbon emissions annually, equivalent to removing nearly 450,000 cars from the road per year.
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In a new interview with Wired, Apple Music’s Zane Lowe and Oliver Schusser dive into how the service will evolve and where it’s headed over the next year with more livestreams, behind the scenes content, and radio, but not as we currently know it.
The last official report from Apple put paying Apple Music subscribers at 60 million. While Beats 1 radio has grown in many ways in the four years since it started back in 2023, Zane Lowe’s goal its to raise awareness and discovery.
“I want more people to listen and discover this stuff,” says Lowe. “And I want to integrate what we do at Beats 1 into Apple Music more thoroughly. I would guess there are still subscribers who don’t realise Elton John has done over 200 shows. Those shows are works of art in their own right.”
Part of that work has been underway over the last few months with new branding for Apple Music playlists like the new ‘Rap Life‘ and ‘ALT CTRL.’
Further evolution of Apple Music and Beats 1 will include new radio hosts, in-depth pre- and post-album documentary coverage, and more.
The idea is also to amplify what Apple thinks no-one is doing with Lowe promising “some big new names” for Beats 1 hosts, alongside lead DJs Julie Adenuga and Ebro Darden, in the next few months. What’s interesting is that Beats 1 is now documenting the creative process in real time, with Vampire Weekend frontman Ezra Koenig discussing the album Father of the Bride pre- and post-launch on his twice monthly Time Crisis show.
Another interesting tidbit from the interview, Apple Music head Oliver Schusser said that the iTunes Music Festival wasn’t retired, but rather “paused.”
Meanwhile, Apple has put on gigs for emerging musicians in stores throughout 2023, and Schusser says the company wants to do more live events in the next 12 months. While there are no official plans for a relaunch, he says, “We never retired the iTunes Festival. We paused it.”
Another part of the future of Apple Music will be more livestreams.
There’s also the matter of how livestreams fit into the picture. After events with Shawn Mendes, French rap group PNL and Tyler the Creator, who did a live performance of his album IGOR, streamed on Apple Music the night before it came out, Lowe says “live music is definitely on the horizon” for the service. It’s all part of the team’s bid to “eventise” – his word – album launches. In the case of Tyler the Creator, “fans can tune in, then after watching it maybe you go to the album.”
And Apple has been able to pull some helpful data from users who “pre-add” albums to their accounts before they’re released.
It turns out users are four times more likely to complete an album if they’d pre-added it to their collection, 1.5 times more likely to listen to it again and they listen to music four times longer than other Apple Music subscribers.
Check out the full interview from Wired here.
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