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The gaming industry’s journey from games like Pacman and Pong to modern-day games is truly admirable. Today, the gaming industry generates revenue of over $300 billion and has almost 2.7 billion active gamers from across the globe. The DeFi industry is disrupting the way traditional entertainment works today and is quickly gaining prominence under the spotlight. Atari Token is a decentralized cryptocurrency that was created to become the token of reference for the interactive entertainment industry. 

Atari Chain has announced its strategic partnership with an award-winning PR and Marketing agency in the crypto space, Luna PR, as it will shed light on Atari Chain’s innovation and competitive edge. The partnership will reveal to market Atari Chain’s technological developments and activities, allowing them to achieve their goal of building a token that will power the future of the interactive entertainment industry.

In 2023, Atari Chain has launched the Atari Token in collaboration with the ICICB Group, which owns a 50% stake in Atari Chain LTD, registered in Gibraltar. Atari Chain issued an exclusive license to ICICB Group to launch a crypto-currency-based gaming platform. The ICICB Group is a holding company with many FinTech, Blockchain, Crypto Exchange, financial houses, and hedge fund licenses. 

In addition to creating the Atari Token to be used as widely as possible across the interactive entertainment industry, Atari Chain will allow developers and publishers to have new options for the exploitation of Atari’s products, integration of smart contracts, protection of in-game assets and so much more. 

At the heart of Atari Chain, lies its native $ATRI utility token that will serve as the standard payment for various online entertainment experiences.  

Atari Chain’s main aim with its ATRI token is to become the payment standard for various online entertainment experiences including video games, gambling, and betting. As of today, less than 1% of gamers monetize their game time. In light of this issue, Atari Chain aims to build a system where gamers can effectively trade their in-game resources for crypto tokens or even fiat currencies. 

Game developers will also be able to integrate the token directly into their games as a form of payment. Lastly, users of the network will be able to use ATRI to either watch their favorite gamers play, buy their resources and VCS games, or participate in interactive games like gambling. As gas on the platform, similar to Ethereum. The token also provides holders with an inbuilt governance mechanism that helps the ecosystem remain decentralized. 

Atari Token is built with a broad vision to provide an opportunity for billions to access the global economy. $ATRI currently has a market cap of roughly $135 million.

Luna PR will also be working closely with the team at Atari to introduce users to the latest updates in Atari Chain, for example, the Atari Smart Wallet and their metaverse that is on the rise. This wallet will help users connect between a range of cryptocurrency assets including ATRI, ETH, USDT, BTC, LTC, BNB to buy and sell 24/7. 

About Atari Chain

Atari Chain marks the beginning of an era between the blockchain videogame industry and cryptocurrency trading. The famous video game pioneer Atari Chain intends to create a decentralized cryptocurrency that would become the standard in the blockchain video game industry. Atari Chain has already built a strong reputation over the years. Their creative gaming ecosystem is bringing both developers and gamers multi-beneficial ease of integration, security, and liquidity.

The platform puts together a large user base and merges different projects into a one-stop open and integrated token that will offer easy integration into games and blockchain-based applications to become the global cryptocurrency.

About Luna PR

To know more about Luna PR, visit their Website, Twitter, Instagram, and LinkedIn.

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Mexc Global Partners With Melos Studio Unlocking Next

The leading digital asset and cryptocurrency trading platform MEXC Global announces partnership with Melos Studio, a decentralized music NFTs marketplace, and $MELOS has been lately listed on MEXC Global.  

Founded in 2023 in Taiwan, Melos Studio is a new unique create-to-earn music ecosystem on ETH, BSC, and FLOW blockchain. The Melos platform is dedicated to bringing not only music enjoyment but also NFT adoptions to the next level, empowered by powerful tools and feature packages for content creators and participants, including:

Metis AI Music Workshop – Music NFT Creation on web3

Music NFT Marketplace – Decentralized and top 5 of overall NFT marketplace on BNB Chain(BSC)

Sonus NFT – Convert pfp NFT to Music NFT

Virtual Band – Co-create with favorite artists 

Melos Launch – Drop your music to Melos Studio

Music Auction – Regular English & Dutch Auction for Music NFT

DNA Tree- A diagram to illustrate the DNA structure, so when a final music piece is sold, all compositors will share its value through the NFT chain. It provides a new solution to fulfill today’s lost value extraction by community mixing the original music pieces.

The renowned Melos Music Workshop, for example, supercharges the music content generation experiences for users in the current market landscape. Melos workshop was launched in November, where users can create music NFT by simple key inputs and Metis AI does the rest. The generated music NFT content can be sold on the official marketplace. Functions on our platform are opening up, including  “Workshop”,  “Marketplace”, “Dutch Auction”, “English Auction” etc. 

Melos team has wide resources in the music industry since it cooperated with many established artists such as Top Tiers Artists such as Queen, TreySongz, MethodMan (WuTang Clan), David Bowie. Well-established artists are also strong supporters to help indie artists. Over the last weeks, numerous talented indie artists have signed up to the platform, named The Same Persons, Obsidian Grey, Davis Jacob Cook, Lover Ground, Cut Rugs, YNG, Martyr, Moldova Gng, B. Smith, Caleb Brown, Composer Squad and more.

The native token $MELOS, which has lately been listed on MEXC Global, has multiple use cases such as tipping favorite artists by fans to get music NFT or other privileges in Melos Studio ecosystem, fundraising to start a new studio, and sharing of revenue generated from NFT releases. Melos Studio web3 content creation economy will revolve around Melos Tokens in the future, including filling the market niche of UGCfi. They will also be used to launch projects through only NFTs.

MEXC Global has been working closely with Melos team since the early stages. With more than 7 million users around the world, MEXC Global will not only provide $MELOS with added liquidity but also be a strong contributor to help the Melos platform to build an even more flourishing music NFT marketplace and community. 

Stay tuned to MEXC Global for a series of incoming social events at Melos music gallery in Cryptovoxels metaverse.

About MEXC Global

Established in April 2023, MEXC Global is a digital asset trading platform with over 7 million users, which offers users one-stop services including spot, margin, leveraged ETFs, derivatives trading and staking services. The core members of the team come from international enterprises and financial companies and have experience in blockchain and financial industries.

For more information, please visit our website.

The Moral Dilemma Agencies Face With The Google Partners Change

Before we get started I want to make one thing clear: I would love nothing more than for Google Partners to be great.

To be a thriving community of learning, trust, and credibility.

For it to be a place where I can send employees to confidently learn fundamentals.

To be a location that is helpful to both agencies and their clients.

A program that helps everyone succeed with Google Ads.

It would be more than welcomed, it is a need.

The changes announced to the Google Partners program last week aren’t that.

In fact, just when you thought the program couldn’t get worse, it had a “Hold My Beer” moment.

Instead of positively changing the program to create and cultivate a community empowered to serve their clients, the new rules are soiled with sales initiatives that strong-arm agencies to do Google’s bidding – and to do so to the detriment of their clients.

What Changed with the Partners Program?

The new requirements of the Google Partners program will force agencies to hit specific optimization score quotas in client accounts.

These quotas are reached by implementing recommendations that Google provides.

Recommendations that often directly benefit Google.

Previously, agencies could use their judgment and dismiss recommendations (as they often range from detrimental to catastrophic to clients) to increase a campaign’s optimization score.

This is no longer the case, dismissing recommendations will not count toward the account optimization requirement.

Sample recommendations for some of my clients include the likes of:

Increase budget (for a client with fixed budget).

Raise your Target CPA (more than client desires).

Use call extensions (for off-hour campaigns when nobody is at the office to answer the phone).

And the recommendations get even worse the more you look.

Google Partners as a Sales Tool

With this new change, Google has found an all-new sales channel by manipulating Partner agencies into implementing their recommendations.

If you think about it, it’s genius.

Instead of Google reaching out to clients to implement new initiatives, they can leverage Partner program agencies to do their bidding.

This forces the hand of an agency that wants to be a Google Partner.

If optimization score quotas aren’t hit, then a Google Partner will lose their badge.

For those vain agencies that need to be a Partner, this inherently places a dilemma on what actions to take, what they know is best for their clients or Google’s recommendations.

The Moral Issue

Requiring Partners to hit specific optimization score quotas will allow Google to force agencies to do their bidding.

In my professional opinion, Partner agencies will have a good chance of spending more money less efficiently on behalf of their clients (see Do You Really Want a 100% Google Ads Optimization Score?).

Google won’t be on the hook when a client is looking to re-up their contracts, but agencies will (rightly) still be held liable for the work they do.

By forcing agencies to implement Google’s recommendations, the onus is off of Google when it comes to executing those recommendations.

With this change, it is hard to find an outcome other than Google wins everybody else loses.

Over the years, Google Partners has rewarded more and more sales incentives instead of client success incentives:

— Kirk Williams (@PPCKirk) February 4, 2023

Historically, not hitting upsell incentives meant you would miss out on Google Partners store credit.

Now, there is much more on the line than a scooter for the office.

Failing to implement Google’s recommendations (many times upsells) now means forfeiting your Google Partners status. It truly is a despicable thing to do to agencies.

With these changes, the Google Partners program should be renamed the Google Sales Partners program.

The Reality That’s Coming

The Partners program was set up to help people succeed with Google Ads and through the years it’s been neglected, dismantled and is finally turning into a sales tool for Google.

It’s a shame.

It’s debatable how valuable the Google Partners badge is, but what’s not debatable is what partners will be forced to implement beginning in the summer of 2023.

When the Partners program was restructured in 2013 they had the following three objectives:

Connect more closely with Google.

Demonstrate credibility.

Grow your business.

As it stands, there’s nearly no benefit to being a part of this program other than the swag.

After summer 2023, it will be fair to say that Google Partners program agencies have no shame in placing a Partners badge over client success.

While those with spines will leave, the remaining agencies will be invited to all the Google Ads conferences and will be decked out in a bunch of Google Partners merch all while violently hitting the “Apply All” button … much to the chagrin of their clients.

It’s the client’s money being spent and the changes to this program put compliance over competence for agencies, which is a frightening thought.

I’d have them talk through any of Google’s recommendations that they make directly with the client and get their blessing.

What Can We Do?

The easiest thing is to admit that Google doesn’t care about us.

It’s the cold stark bottom-line focused reality.

Don’t worry about the Google Partners program – just do great work.

In summer, the Google Partners program will be much more of a detriment than a help.

On last week’s Marketing O’Clock podcast, I even called it a scarlet letter.

If you go this route and eventually lose your partner’s badge (while killing it for all your clients!) we put together a free little badge that will fit right where that old Google badge used to go.

Our team at Cypress North built a badge system on an independent domain Client.Partners that is free for anyone willing to state:

“We will always prioritize our client’s best interests. We won’t sacrifice performance by making changes to their account simply to obtain a badge or certification from an ad platform, regardless of their market power.”

If you can check that box and are willing to put clients first, we’ve got a badge for you. One you can feel proud to show.

A badge that should open a healthy dialog with your clients about this topic.

We put this together with no catch, tricks, or BS.

We’ve just had enough.

This is the hill that I will die on with Google Partners.

Instead of leaving empty-handed, I’ll be sleeping well at night knowing that my agency will always put clients first.

If you’d like to sign up to be in this directory and get a free badge, head on over to and pledge your loyalty to your clients not to Google and their recommendations.

More Resources:

Image Credits

Screenshot taken by author, February 2023

Taking Nfts To The Next Step With Tradestars

TradeStars has launched a Fantasy Sports Stock Trading platform that leverages some of the finest innovations from the world of blockchain technology to provide an unparalleled gaming experience.

TradeStars allows users to trade Fantasy Sports Stocks whose prices are directly influenced by the real-life performance stats of the athletes they represent.

A NASDAQ built on blockchain, TradeStars allows investors to invest in the Stocks of their favorite players. The Stocks are issued as tokens on the blockchain, which allows TradeStars to provide a host of features that are absent in other Sports gaming platforms.

Users who can use their Sports knowledge to identify early those players who go on to make a name for themselves in the Sports world can expect handsome returns on their investment.

“Olympic Torch”, the Mainnet of TradeStars, was launched on 31st August. Fantasy Stocks of some of the hottest Cricketers from all around the globe can be currently traded on TradeStars.

Blockchain Meets Sports Gaming

TradeStars has been built on Ethereum, which is arguably the first choice for DApp developers all over the globe.

Fantasy Stocks can be traded using TSX, which is the in-game currency. TSX is also the governance token of the ecosystem and entitles holders to various utilities and rights, such as earning a portion of the platform’s trading fees as dividends, participating in various platform governance decisions through decentralized voting, and getting early access to special Sports themed NFTs.

All trades on the TradeStars platform are recorded permanently on the blockchain and are visible to everyone. This provides unparalleled security and transparency, completely eliminating the scope of any type of forgery or fraud.

Moreover, TradeStars integrates Polygon’s Layer 2 scaling solution, which helps in massively scaling transactions on TradeStars’ trading platform.

Polygon settles all transactions of the main Ethereum chain without compromising on the security of the underlying blockchain (main chain). The integration ensures that trades on TradeStars are confirmed almost instantly and free of cost, even if gas prices on the Ethereum blockchain are skyrocketing.

Fantasy Stocks as NFTs

The use of blockchain technology also makes it possible to issue the Fantasy Stocks as NFTs (or Non-Fungible Tokens) on the blockchain.

NFTs are being widely used to represent various collector and art items in digital format on the blockchain. Since each piece of art is unique, each NFT is also irreplicable and non-duplicable. In fact, NFTs can be used to represent just about anything, from a tweet to a meme.

In recent times, NFTs have managed to capture the attention of both artists and investors, racking up a media frenzy.

Artists such as Beeple and Grimes have sold NFTs of their digital artworks for millions. Corporations too have jumped onto the NFT bandwagon – Visa purchased a ‘CryptoPunk’ for nearly $0.15 million in Ethereum.

By virtue of their uniqueness, NFTs are a natural fit when it comes to representing the Fantasy Stocks of individual players.

Fractional NFTs, the Game Changer

Fractional NFTs (or F-NFTs) is the next step in the evolution of tokenization. As the name suggests, an NFT is further tokenized into smaller units, with each unit granting its owner partial ownership of the digital asset.

Since ownership is now divided among multiple people, the resulting liquidity is much higher. Instead of purchasing the whole asset, investors can spend any amount of funds and own a portion of the NFT.

With the hype around NFTs soaring, their prices are getting higher with each passing day, making them too costly for the average retail investor to buy. Moreover, selling an NFT in secondary markets also becomes quite difficult, since the owner has to find a buyer who is willing to match the asking price.

Through fractionalization, trading NFTs (in parts) becomes feasible. The services or features, if any, offered by the NFT are also shared between all the owners in a proportionate manner.

NFT Markets through Fractional NFTs

TradeStars is one of the first applications in the blockchain sector which has adopted F-NFTs to offer more utility to users.

The Fantasy Stocks on TradeStars are implemented through Fractional NFTs. For each athlete who is listed on the platform, TradeStars creates an “NFT Market” with a fixed amount of Fantasy Stocks.

Since the NFT Markets comprise of F-NFTs, users have complete flexibility to purchase any amount of stocks they want, including fractions.

On other popular NFT based gaming platforms like Axie Infinity, users have to purchase NFT assets (Axies, in this case) worth hundreds of dollars before they can start playing. The high initial investment puts such games beyond the grasp of a significant portion of the gaming population, especially the school and college-going crowd.

Liquidity on the TradeStars platform is also enhanced significantly through the use of F-NFTs. Users can trade stocks anytime they want, and from any corner of the world.

Parting Thoughts

TradeStars is taking NFTs to the next step, utilizing them in a manner that increases both the affordability and the liquidity of their Fantasy Stock offerings. Combined with the seamless trading experience that the Polygon integration offers, TradeStars is definitely one of the hottest play-to-earn games that have hit the market this year.

With the Cricket season in full swing, TradeStars has seen a steady inflow of users since their Mainnet launch. As TradeStars goes on adding more athletes and more Sports domains on its roster, it’s safe to assume that the Fantasy Sports Stock trading game will continue to attract and enthrall sports fans.

Envisioning The Future With Computational Design: Next 3.0

THE PAST, PRESENT & FUTURE: An Online Interactive Conference with global frontiers on computational design.

Computational Design: Next 3.0 was a two-day interactive conference on the 23rd and 24th January 2023 with global frontiers and design thinkers collaborating on a single platform for live presentations, tutorials, interactive sessions, live mentorship, and panel discussions. 

Computational Design: NEXT 3.0

Day 1

CD Next 3.0 took another greater step to delve the audience into an immersive and intriguing journey of experiencing computational design like never before. A 2-day conference from 23-24th January 2023, with the ultimate product mix of workshops, panel discussions, tech demonstrations, and discussions.

Arturo Tedeschi on the future of computational design with a comparative study and a captivating presentation. 

Arturo Tedeschi on the future of computational design with a comparative study and a captivating presentation. 

Design head of rat [LAB] studio – Sushant Verma on implementation of computational design skills in large-scale projects

Followed by the Design entrepreneur, architect, computational designer, and educator – co-founder and design head of rat [LAB] studio – Sushant Verma with his insights on some of his works and implementation of computational design skills in large-scale projects by merging ecology and parametric architecture. 

Michael Pryor, Design direction at Design Morphine on computational design and coding as a professional practice. 

Michael Pryor, Computational designer at Nike NXT Digital innovation, Design direction at Design Morphine, and Author of Pufferfish Grasshopper3d Plug-in then discussed computational design and coding as a professional practice. 

Volkan Alkanoglu showcasing his works that integrate technology

An insightful Q&A Session with Volkan Alkanoglu

Workshop by Cherylene Shangpliang, Architect at Zaha Hadid Architects on Maya + Enscape

Q&A Session with Cherylene Shangpliang, Architect at Zaha Hadid Architects

The keynote lecture was followed by an interactive and insightful Guest workshop by Cherylene Shangpliang, Architect at Zaha Hadid Architects on Maya + Enscape. It was a demonstrative workshop on Computational design in achieving an end product within 90 minutes including generic interface know-how, key points and shortcuts, and first-hand experience in creating complex geometries. 

Moritz Waldemeyer on playful experimentations

Later, Moritz Waldemeyer, the British/German designer and engineer presented his philosophy of playful experimentation by forging links between technology, art, fashion, and design. He extensively talked about his experimentations in the fields of lighting design and digital art, along with his wide range of collaborations with the music industry. An eccentric presentation that captivated the audience’s attention towards the infinite possibility that computational design brings to the table. 

Daniel Caven with an engaging workshop on Grasshopper 3D

After a string of an innovative palette of architects and design thinkers, Daniel Caven, an experimental design architect from Daniel Caven Design curated a workshop on Grasshopper 3D. The workshop was focused on exploring the boundaries of Grasshopper to realize it as one of the pivotal game-changers in the fields of computational design. An engaging workshop with simplistic steps on learning to add complexity like curves, geometries while collaborating with Lumion, were some of the useful insights. Learning software from a stalwart who created the first 3d printed modular home in itself was a captivating experience. 

Niccolo Casas on the Emergence of digital technologies and additive manufacturing in architecture and Fashion

The engaging workshop was followed by a guest lecture by Niccolo Casas, Italian architect, professor, principal, and founder of Nicola Casas architecture where he discussed the Emergence of digital technologies and additive manufacturing in architecture and Fashion. The endnote was done by Hamid Hassanzadeh, Founder of PA concluding day 1 and updating the audience with the list of events for Day 2. 

Day 2

Day 2 included a wide array of speakers, workshops, walkthroughs, keynote lectures, and Q&A sessions. 

A collaborative cross-platform workshop that shuffles Computational Design methods

Michael Pryor, Design Director & Computational Designer, DesignMorphine & Sushant Verma, Co-founder & Design Head, rat[LAB] Studio ran a collaborative cross-platform workshop that shuffles Computational Design methods from one technique to another, integrating to build a Bridge through multiple techniques of computational overlaps. 

A collaborative cross-platform workshop that shuffles Computational Design methods

Each tutor built this program on rational decision-making aided by computational tools, right from seating design, sightline optimization, structural skin design, environmental design integration, panelization, etc. as a part of an integrated and collaborative process using Grasshopper3d + MAYA. Comprehensive knowledge on 3 different computational software was curated in a session of 45 minutes covering the multiple techniques with an interactive narration to ease out the learning process. 

Aldo Sollazzo showcased his works and studio methodology

Aldo Sollazzo, architect, researcher, and founder of Noumena and Fab Lab Frosinone showcased his works and studio methodology by highlighting some unknown points about Lumion. An expert in computational design and digital fabrication, he has been director and coordinator of the RESHAPE digital craft community, a platform promoting the development and implementation of innovative ideas from the world of digital design and fabrication. He also emphasized implementing innovative solutions in the fields of Robotics, 3D printing, and Wearable Tech.

A walkthrough presented by ILLUSORR taking virtual reality to a newfound level

Accounting as some of the most eccentric parts of CD Next 3.0, a walkthrough was presented by ILLUSORR taking virtual reality to a newfound level through an online session. ILLUSORR is the world’s first design-oriented virtual platform. The platform ILLUSORR is providing will introduce the world to the latest frontiers of design, and provide a completely immersive experience that will include; fashion shows, exhibitions, showrooms, virtual stores, workshops, competitions, talks, and even concerts! It is a platform that will allow virtual gatherings and interactions, using uniquely designed avatars, and moving beyond the 2d-webcam configuration that has become custom.

A dynamic workshop on Grasshopper 3D Plugins by James Dalessandro

An immersive walkthrough was followed by a dynamic workshop on Grasshopper 3D Plugins by James Dalessandro, computational designer and Co-Founder and Director at Emergent Design, a design technology company focused on delivering computational solutions for complex design goals in the fields of architecture, design, and engineering. The workshop was based on Data-Driven Strip Morphologies and Computational Pen Plotting. 

A Guest Lecture from Valentina Sumini on the invention of new computational design methods for multi-performance habitats

This followed by a Guest Lecture from Valentina Sumini, Ph.D., is Space Architect and Research Affiliate at MIT Media Lab in Responsive Environments and Space Exploration Initiative, and Visiting Professor at Politecnico di Milano, where she teaches the course “Architecture for Human Space Exploration” at the School of Architecture, Urban Planning, and Construction Engineering. The presentation included comprehensive know-how on the invention of new computational design methods for multi-performance habitats. A vision of making humans a multi-planetary species with the help of computational design helped in understanding the dynamic facets of its adaptability. 

Joseph Sarafian presenting his studio works that integrate fabrication as well as design development in complex form-making.

An eccentric presentation on the journey of Virtual Reality in architecture by Hamid Hassanzadeh, founder of PA.

The guest lecture was Followed by an eccentric presentation on the journey of Virtual Reality in architecture by Hamid Hassanzadeh, an Iranian architect, computational designer, researcher, speaker, and the founder of PA. Since the inception of PA in 2023, he has interviewed many architects and designers. Previously, he also conducted and supported workshops, organized events, and lectures. Globally, he has shared knowledge about computational and parametric design tools. In this session, Hassanzadeh created an engaging narrative to simplify the complex journey of parametric architecture and computational design right from inception to its current scenario. 

This was followed by a vote of thanks by organizers & speakers, Hamid Hassanzadeh (Turkey/Iran) – Founder & Editor in Chief, ParametricArchitecture) and Sushant Verma (India) – Co-founder & Design Head, rat[LAB] Studio.

9 Supply Chain Solutions From The Not

The year 2023 was tough for many sectors — but not for supply chain. Fueled by e-commerce growth of 44 percent year over year, supply chain played a critical role in keeping retailers afloat while following social distancing guidelines. Retailers, merchants, delivery teams and logistics providers who invested in digital technology were ready to support the surge in online demand. But the companies that weren’t prepared faced significant losses. Looking forward, some of the trends established during the pandemic will remain for years to come. As e-commerce continues to grow, convenient services such as next-day delivery, curbside, drive-thru and on-site retail returns will become the standard.

To support these services, supply chain processes must be fully integrated and efficient, with real-time visibility into operations. Mobile technology can streamline these processes by digitizing paper-based workflows and integrating with legacy enterprise resource planning (ERP) systems to track the supply chain every step of the way — optimizing routes, workflows and asset maintenance. What’s more, mobile solutions can help transportation teams adhere to regulations, verify customer deliveries and boost retention of critical employees.

The year 2023 is likely to see more companies than ever investing in mobile technology. International Data Corporation (IDC) projects that, in 2023, the technology industry is on pace to reach $5 trillion worldwide. This would represent 4.2 percent growth, returning the industry to its prepandemic rate.

When it comes to supply chain optimization, the most prevalent trends include:

1. Sunsetting of legacy 3G products

With the emergence of 5G, supply chain professionals have the potential to connect thousands of IoT devices on a unified platform — elevating their mobile logistics workflows and supporting mission-critical communications. But about 7.5 million legacy 3G devices still need to be upgraded, which presents a challenge for many companies in the supply chain sector. 3G slows down transactions, as well as communication to the field team, and makes it more difficult for IT to manage mobile devices. It’s time to migrate from proprietary 3G devices to an open mobile platform that supports 4G and 5G.

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While most consumers are already using 4G — or even 5G — on their personal devices, many business fleets have yet to make the transition.

According to John Nichols, executive vice president of sales for North America at Mix Telematics, about 80 percent of his customers are still using 3G devices. Mix Telematics has been actively converting these fleets over the last year or so, but the pandemic slowed their progress. “We continue to work closely with our customers and cellular provider to look at ways to make up for lost time due to COVID-19,” says Nichols.

2. Digitizing paper-based processes in the supply chain 3. Supply chain solutions moving to the cloud

Just as 3G is being replaced, apps that are on-site, custom or hardware-dependent are being replaced by more cloud-based solutions. Enterprises can use cloud-based solutions to improve their system and app performance, shorten implementation timelines and unify multiple third-party apps. Mobile solutions based in the cloud are easier to manage, and they eliminate the ongoing maintenance cost associated with custom software.

Gartner had projected that by 2023, over 90 percent of spending on supply chain execution systems will be for cloud supply chain solutions.

By 2023, talent shortages in the supply chain for 75 percent of the top 500 manufacturers worldwide will mostly have been mitigated by the use of supply chain digital assistants.

Cloud-based supply chain management software solutions are set to surpass $11 billion by 2023.

The market for cloud supply chain management software was expected to rise by at least 24 percent in 2023.

SaaS revenue as a whole is expected to exceed $307 billion by 2024.

4. IoT and 5G

In realizing the full potential of IoT devices, 5G is the sturdy foundation. Supply chain companies can seamlessly link a dozens — if not hundreds — of embedded sensors in a unified 5G-supported network, gathering real-time data, instantly communicating with team members, controlling machinery and tracking assets moment by moment. As they implement 5G and IoT solutions, supply chain companies can deploy new services, such as guided augmented reality (AR), which can assist with delivery routes or processes within a distribution center.

Qualcomm president Cristiano Amon says the growing popularity of 5G is transforming the global economy. “Among policymakers there is a broad understanding now that not having 5G would lead to an uncompetitive economy, as we go to the next transition of the digital economy that relies on three elements — 5G, artificial intelligence and cloud,” explains Amon. “We’re in just the beginning of a new 5G-enabled economy. And that’s just looking at existing use cases. But the reality is, most of the use cases are not yet invented.”

5. Automated delivery

As delivery services improve and next-day or even same-day deliveries become the norm, companies are investing in automated technology specifically for autonomous delivery. With many or even most customers living within a few miles of the store they ordered from, there is a growing market for on-demand, hyper-local delivery services. Delivery companies such as FedEx, Amazon and UPS are now heavily invested in unmanned delivery bots and drones, which offer rapid delivery for small packages, for homes and businesses alike. These bots and drones are enabled by machine learning and 5G connectivity, servicing customers safely and efficiently.

6. Optimizing supply chain using AR and camera technology

As e-commerce continues to grow, so does the risk of fraud. Supply chain companies that work with high-valued goods retailers know that fraud is an inevitable liability, but mobile technology can all but eliminate that risk. With improved camera recognition on smartphones, AI and AR are now able to determine if a branded product is authentic.

7. Voice and AR-guided picking and packing

High employee turnover is a major challenge in the supply chain. Companies have to train and support new hires quickly to avoid disrupting delivery timelines. Voice and AR guidance have been proven to improve order accuracy by over 99 percent, accelerate fulfillment timelines and speed up training, even in loud and harsh environments.

Supply chain companies can provide employees additional support by developing guidance for using AR in distribution centers, visually showing associates on where to pick and place products.

9. Improved WFH experiences

Many companies have implemented remote work strategies, even offering WFH as a permanent option for the foreseeable future. Employees may spend less time in traffic, but WFH may also lower productivity if employees’ home internet is slow, video calls are low-quality or your business software isn’t mobile-friendly. When you create a fully mobile WFH experience, remote team members can work effectively from anywhere with access to critical applications and easy communication with their coworkers.

Consider which of Samsung’s rugged mobile devices best suits your team’s needs. And as you work to take your warehouse operations fully mobile, make sure you read our guide on optimizing processes and cutting costs.

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