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Building for the web is harder than ever. Better mobile technologies and web standards roll out every day.

So, how are websites keeping up?

Unlimited data plans are a luxury. But how much data gets downloaded when visiting a website, and what’s the environmental impact of our web today?

Google search engine’s mobile-first index prioritizes websites that deliver buttery-smooth page experiences. Does your business ship with search discoverability in mind?

Developers have a lot of influence on how successful a site’s performance is on Google – but do they always focus on search?

Good developers strike a balance between aesthetics and website performance. Is your team setting web performance budgets with measurable goals?

In this piece, I explore ways to improve communication with your dev team. Chrome’s Developer Tools have the data that devs need to fix issues faster.

We’ll see how the Canary browser is a great place to start a technical SEO audit.

I’ll share new feature updates SEO pros should be testing today.

How Chrome Releases New Features

Canary is the early-release version of Google Chrome.

Google releases its features in four stages it calls release channels. The channels are Canary, Dev, Beta, and Stable. Chrome Canary, Beta, and Dev can install side-by-side on Android, Mac, Windows, and Linux.

Chrome engineers test new features on real users to see if they run into any issues before releasing the feature to the next channel.

Canary gets the updates first with nightly releases at 2 AM PST. You get the latest features, browser experiments, and web platform APIs. Updates also include bug fixes, browser improvements, code clean-up, safety, and security.

Features get iterated on over a six-week release cycle before going live to all 3.2B users.

Users get to test upcoming features on their websites, web apps, content management system (CMS), themes, and plugins. They report bugs and give feedback on new features.

Not all features make it past Canary. The experimental browser is used by browser enthusiasts, developers, enterprise users, and technical SEO pros.

Debugging SEO With Developer Tools

Chrome DevTools is a diagnostic browser toolkit for testing websites inside the browser. Developers test, build and maintain websites with instruments that measure page speed performance.

Browser tools test website performance in different conditions. It gives you a head start on getting websites fixed.

For devs, the tools are almost as important as the browser itself.

No need to wait for a long and expensive crawl to finish; You can find technical SEO issues and file them right away with Canary.

Setting Up Chrome Canary For SEO

Websites need to perform well across different locations, devices, and networks. DevTools let you simulate browsing at different places and at slower speeds.

Set Canary up to browse as the Googlebot user agent in Chrome’s settings.

Don’t let browser extensions interfere with the accuracy of your tests.

Download Canary as a separate browser dedicated to technical SEO auditing and debugging.

Plug And Scan Technical SEO Troubleshooting In Canary

Chrome DevTools lets you look under the hood of a website.

It tests and prints detailed performance reports in seconds – but it can overwhelm you at first.

Technical SEO pros inspect the web in the same way that mechanics troubleshoot cars; We plug and scan sites into browser tools and analyze how they load and respond.

With Canary you can record and measure key moments like page loading, navigating, and user interactions. You can also get status codes, Core Web Vitals (CWV) readings, waterfall and timeline charts, and much more.

Technical SEO Auditing With Google Chrome Canary

Google wants websites to load fast, but a page won’t rank well if Googlebot doesn’t understand the main content.

DevTools can measure and help debug website delivery and performance.

Audit and debug Javascript, CSS, and CWV issues with Canary.

Use DevTools to check your pages and templates right away.

It helps to see how a site is guiding visitors and Google’s crawlers. Check for internal links, content duplication, broken links, missing images, and 404 pages.

Check your on-page metadata to see if it’s all there and optimized. Look for structured data problems, and investigate content Google didn’t index because of JavaScript rendering problems.

Throttle network settings to examine latency across different web conditions, and analyze the website run time performance to identify bottlenecks.

Look for opportunities to optimize your content delivery.

Check how a site’s resources load and render. Not all resources are equal – better resource delivery can improve the user experience.

Using DevTools In Canary For Technical SEO Website Audits

The following are some of the popular use cases in DevTools for SEO pros:


A score-based audit of performance, accessibility, best practices, SEO, and PWA.

Actionable insights to improve performance.

Network Panel

Search engine crawler emulation.

Network condition and speed simulation.

Network requests and connections information per frame.

Resource loading and rendering information.

Waterfall chart visual of website resources as they download.

Server responses.

Performance Panel

Records the browser rendering process of a website.

Shows how the site got stitched together after downloading and evaluating the files.

Waterfall visualization of the runtime of each frame as it loaded.

Helps understand the Critical Rendering Path.

Identifies performance bottlenecks and resources that impacted the Core Web Vitals score.

Check for dropped frames or “Jank.”

Other SEO DevTools Workflows

Disabling JS setting to debug Javascript SEO issues.

Mobile device testing.

Accessibility Checks.

Remote Headless Browser Testing.

Programmatic DevTools browser testing and automation.

Do You Need Help Making A Business Case For SEO?

Use data to prove the value of technical SEO.

Benchmark site performance and compare the content delivery against your competitors.

Use Canary to keep up with your site as it changes.

Chrome Browser Development Ecosystem

Chrome’s software development strategy runs several rolling and side-by-side deployments. This method lets it run A/B and capacity testing.

Chrome’s engineers automate feature rollbacks and avoid cold starts, and downtimes. It’s a simplified process that gives granular browser version control.

Make sure to track features as they evolve across each channel. Read feature abstracts and understand what business problems they can solve.

Join the conversation.

Experimental DevTools Features In Chrome Canary New Performance Insights Panel In Chrome DevTools

Professional athletes watch gameplay films to understand their performance. In a similar vein, the Performance Insights panel lets you playback and share recordings of a webpage load.

The new panel shipped with Chrome 102. It’s a streamlined update of the Performance panel which gives insights without requiring a deep technical understanding of browser rendering.

The panel has a simple UI for measuring page load CWV performance. It gives actionable page insights, finds render-blocking requests, layout shifts, and more.

Future releases will expand use cases like testing interactivity.

Share network delays in your critical rendering path, and show GPU Activity for dropped frames that cause your site to lag.

Save your devs some time and attach Performance recordings when submitting tickets. Show them exactly what’s wrong with your pages to inspire action right away.

New Recorder Panel Updates In Chrome DevTools

The Recorder panel is an experimental feature that gives user flow insights.

It records runtime performance for multi-step user flows via the Performance Panel.

Use this feature to audit your primary website user flows performance.

Also, record an eCommerce checkout flow, and measure checkout performance by setting up different add-to-cart steps.

Google lists support for several user input properties.

It auto-detects ARIA and CSS selectors. You can also add custom data-* selectors used by popular JS and CSS frameworks. The latest Chrome 108 release expanded support to XPath and text selectors.

Pages can load fast but run slowly – and a poor user experience has an impact on the perception of your brand.

Exporting Recorder Panel Scripts For Third-Party Playback

Export your main user-flow recordings into different formats for popular front-end testing tools.

Use the JSON exports to edit flows and import them back into Recorder and watch replays.

Export custom scripts with Chrome extensions.

Support exists for exporting recordings into Google’s chúng tôi Puppeteer library. You can also use them with Cypress, Nightwatch, Sauce Labs, and TestCafe.

Automate Headless Browser Testing With Puppeteer

Headless browsing is when you visit a website without the browser’s UI. You can launch Chrome in your computer’s background and operate browser tools.

Puppeteer Chrome is an API that runs over the DevTools protocol. Puppeteer can also run browser tests without using the Chrome UI via headless mode.

Set up automatic periodic CWV testing, and grab screenshots of your pages loading on different devices and networks. Devs automate form submissions and UI testing.

Automate your page speed performance reporting.

Chrome lets you work smarter, not harder. Devs save a lot of time, and so can you when performing technical SEO audits with Canary.

Automate Timeline Traces For Synthetic Testing

Synthetic tests are timeline trace recordings from different browsers, devices, and networks.

Synthetic simulates performance testing for your user’s real-world experience.

Set up user flow recordings in the Recorder Panel and export the script into a WebPage test. You can export custom Recorder scripts via the WebPage Test Recorder extension.

Web Platform API Testing On Chrome Canary

The Chrome engineering team publishes experimental APIs.

Third-party tools and businesses depend on them for testing new features. Origin Trials are like Feature Flags – they toggle off and don’t always make it to Stable Chrome.

The feature proposal documentation gives context and explains how they can help users.

Developers use APIs for automated web performance testing. Real User Monitoring (RUM) analytics providers use Chrome’s APIs to track and report real users’ CWVs.

Chrome is built on the Chromium open-source project and bugs are tracked on the Chromium bug tracker.

Back/Forward Cache Testing For Smooth Page Navigation

The Back/Forward (bfcache) cache captures a snapshot of the page in the browser’s memory when you visit.

Users that navigate back to a previously visited page on your site get a quicker page load experience. Loading from the bfcache is faster than the traditional HTTP cache, as it saves your visitor from downloading extra data.

Chrome 96 Stable release shipped the bfcache test in the Application panel. It checks pages if the Back/Forward caching is being deployed.

Fixing Analytics Underreporting From Bfcache Browser Feature

The bfcache browser optimization is automatic, but it does impact CWV. Analytics tools may underreport pageviews because a page gets loaded from its bfcache.

Is your analytics set up to detect when a page gets loaded from bfcache?

Test your website for bfcache to make sure your important pages are serving it.

Keep an eye on when your pages no longer serve from the bfcache.

New Update To The Back/Forward Cache Testing API

The new NotRestoredReason API feature improves error reporting for bfcache issues. It helps understand why a page isn’t serving the cache to returning visitors.

The API will ship with Stable Chrome 111.

Identifying Render Blocking Resources With The Performance API

RUM tools did not have a simple way to check if a resource was blocking rendering.

Chrome 107 shipped a new feature for the Performance API that identifies render-blocking resources. This update helps RUM users save time and optimize rendering paths.

The Performance Panel helps identify render-blocking resources like CSS, which delay the loading of a site.

When a browser comes across a stylesheet it holds page loading up until it finishes reading the file. A browser needs to understand the layout and design of a page before it can render and paint a website.

Devs can help minimize re-calculation, styling, and repainting to prevent website slowdowns.

Improved HTTP Response Status Codes Reporting For The Resource Timing API

The Resource Timing API did not support failed response code reporting. Chrome 109 will be shipping with a new feature for the Performance API that captures HTTP response codes.

Developers and SEOs can now segment their RUM analytics for page visits that result in 4XX and 5XX response codes.

The Future Of Core Web Vitals Is Here

Google owns 86% of the search engine market share, and Chrome commands 66% of the global browser market share.

Google launched its web performance Core Web Vitals (CWV) metrics in 2023 to help quantify the user experience on a webpage.

First Input Delay (FID) is a CWV that measures a page’s interactivity.

Since it was first launched as a metric, people have been improving the FID of their websites – and today, they are crushing it. 92% of websites now have a good FID score for mobile users, and 100% for desktop users.

But FID only tests for the first user interaction. It does not measure the user experience beyond the initial page load.

According to Jeremey Wagner,

“Chrome usage shows that 90% of a user’s activity happens after the initial page load.”

Google recently launched the experimental Interaction to Next Paint (INP) metric at Google I/O 2023 – and it could soon replace FID as the CWV interactivity field metric.

The HTTP Archive reported a stronger Total Blocking Time (TBT) correlation with INP over FID.

Google continues to experiment on and refine INP.

Is your website ready for when INP becomes a CWV and affects ranking?

Closing Thoughts On Using Chrome Canary For SEO

In order to perform well and score high on usability, a site must look, feel, navigate, and load fast – and also be accessible. Delightful design and fast browsing allow for better visibility on search.

We’re seeing better-looking websites now, but it can sometimes come at the cost of a good user experience. Dev teams need to consider the environmental cost of shipping bloated websites.

Devs have to take into account design, content, performance, accessibility, frameworks, networks, and devices. They need to build sites while balancing priorities from marketing, management, and SEO.

SEO pros and devs can work together to drive better website performance. Google’s out-of-the-box tooling offers a great starting point for technical SEO auditing.

DevTools helps cut down time on debugging and troubleshooting, while Canary lets you streamline CWV reporting with browser automation.

Find and share the data your devs need to get started fixing SEO issues right away.

More resources: 

Featured Image: Studio Cantath/Shutterstock

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4 Technical Seo Tips For Multilingual Websites

Multilingual websites extend content in multiple languages, empowering audiences to access information in their preferred language.

On the other hand, they help businesses maximize their reach and engagement with global audiences.

But that’s not all!

By implementing the best technical SEO practices, businesses can unlock a treasure trove of greater benefits.

For instance, strategic optimization of several technical elements can help businesses effectively capture language-specific queries and improve their visibility and rankings in search engine result pages (SERPs).

This can boost website traffic, accelerating the chances of high conversions and revenue.

However, several challenges might impact multilingual website performance.

In this post, we will share four technical SEO tips to optimize multilingual websites for the best outcomes.

Let’s begin by looking at the key issues with multilingual websites.

Lack Of A Solid URL Structure

URLs allow the target audience to navigate different language versions of the multilingual website, enhancing user experience.

Besides this, they inform search engines about the page’s content to ensure proper indexing and language targeting.

A lack of well-structured URLs can negatively impact user experience and lead to incorrect indexing.

Poor Content Translation And Optimization

Translating the content into multiple languages while maintaining its context and SEO parameters intact is challenging for multilingual websites.

For instance, translating Spanish content into English while incorporating relevant keywords in the respective language can be tricky. Additionally, literal translations can change the meaning of the original content, weakening the content and SEO strategy.

Duplicate Content Issues

The search engines can interpret multiple URLs with the same content as separate pages.

This can lead to duplicate content issues (+ penalty!)

Automatic Redirects

Automatic redirects from one language to another version based on the user’s browser can prevent them (and search engines) from viewing various versions of your website.

Technical SEO Tips For Multilingual Websites

Now that you know the key challenges, let’s explore the four technical SEO tips to combat them and improve your multilingual website’s performance.

1. Focus On The URL Structure

Creating dedicated URLs for each language and country version sends signals to help search engines like Google index the website accurately. This practice increases the chances of your website pages appearing in search results in multiple languages.

The result? Improved rankings in SERPs!

So, specify the regions you want to target with languages to cater to the target audience.

Here are a few crucial approaches to consider while determining the URL structure.

Separate Domains Or ccTLDs (Country Code Top-Level Domains)

This approach involves using separate domain names or ccTLDs specific to each language or country version of a multilingual website.

ccTLDs are two-letter domains assigned to individual countries.

Here are a few examples:

This approach makes it easy for search engines and users to identify the content is intended for specific countries. This way, separate domains can help you with clear regional targeting.

However, buying and managing multiple domains can be an expensive venture. In addition, building backlinks and authority for each can consume resources, time, and effort.

Subdirectories With gTLD (Generic top-Level Domain)

This approach involves using subdirectories reflecting different country or language versions of a multilingual website within a single domain (same gTLD).

Here are a few examples:

This practice allows you to centralize hosting and SEO efforts under a single domain.

However, the users might get confused about whether the subdomains represent country or language for several cases (fr – country or language).

Subdomains With gTLD

This approach involves using subdomains to highlight different countries or language versions of a multilingual website while maintaining the same gTLD for the main domain.

See the examples below:

Implementing and managing this approach can require rigorous efforts and time. Again, the structure might confuse the users.

However, localized hosting is cost-effective and can help improve the website page’s speed.

URL Parameters

This approach involves using a URL parameter to the URL to specify the country or language version.

Here are a few examples:

The URL parameters “?lang=fr,” “?lang=es,” and “?lang=en” depict French, Spanish, and English versions.

Google doesn’t recommend this approach because URLs with parameters can confuse the search engines, negatively impacting the indexing.

2. Translate And Optimize The Pages

Accurate page translation and optimization can help you reach the target audience and communicate the brand message effectively.

So, begin with content translation.

If you rely on tools like Google Translate, proofread the content closely for accuracy.

While Google has incorporated new AI-powered features to provide accurate translations based on context and intent, do not take any risk.

Even minor errors and inaccuracies can alter the intended meaning of the content, thus hurting the user experience.

When proofreading, pay special attention to elements like:

Time and date format.

Units of measurement (length, volume, weight, etc.).

Cultural references (idioms, metaphors, etc.).

Currency (monetary format, currency symbol, conversion value, etc.).

The key thing to remember here is that everything on your web page should resonate with the target audience’s language, including the writing style and visual elements.

So, avoid using phrases and visuals that are culturally inappropriate.

Here’s how you can optimize the content:

Use Multilingual Keywords

Don’t forget to translate the keywords!

However, rather than sticking to exact translations, use popular search terms in respective languages that can appeal more to native speakers. Finding effective multilingual keywords for the target markets that align with your content can amp up the SEO efforts.

Optimize The Vital SEO Elements

Translate the below-shared non-visible content elements to ensure your international SEO efforts are successful.

Not doing so can send false information to search engine bots indexing your website.

Image alt texts: Write accurate and helpful alt texts describing the images for each language. Besides improving the page’s accessibility, they improve the chances of images appearing in Google search results in multiple languages. Note: The length of the meta descriptions, title tags, and image alt text will vary according to the search engines. For instance, writing meta descriptions of 150-160 characters is a good practice to achieve rankings in Google SERPs. However, for the Chinese search engine Baidu, you should maintain meta descriptions of around 120 Chinese characters.

Internal links: Add internal content links to relevant and helpful pages in the same language. For instance, link a French page to other relevant French pages on the website. This practice will help simplify user navigation while helping search engines discover relationships between pages.

3. Use Hreflang Tags

Hreflang is an HTML attribute that signals search engines of content variations.

See what a hreflang tag looks like:


hreflang=”en-us” highlights the language (English) and region (United States) of the alternate version. The attribute “en-us” indicates the page targets English speakers in the US region.

Since they represent unique language variations, appropriate hreflang implementation can prevent duplicate content issues and penalties.

The key points to remember while implementing hreflang tags:

Consider including a language and, optionally, a region code. The language code should be in ISO 639-1 format, and the region code should be in ISO 3166-1 Alpha 2 format.

Add them to all the pages with language variations, including the main version (self-referential). This indicates to Google that there’s a link between the pages, or the search engine might misinterpret the hreflang annotations.

Include a default page using the “x-default” hreflang tag. It helps users select a suitable language when they can’t find an appropriate version.

Check out this beginner’s guide for hreflang implementation for complete details.

Note: Hreflang tags tell search engines like Google and Yandex about the content variation, but they are not directives. Besides, search engines like Bing and Baidu do not count on hreflang tags. Instead, they leverage “content-language” meta tags to gauge content variation.

4. Provide A Language Selector

Good practice for multilingual websites is to provide a country language selector.

A language selector refers to a user interface (UI) component that empowers users to select a language they prefer while exploring a multilingual website.

They help address different language speakers from the same country, distinguish between languages, and communicate effectively with customers.

This can help uphold your SEO efforts by offering better usability and website crawling.

Plugins can provide language selectors. However, there may be better choices than showcasing national flags according to the target audiences.

For instance, if a US-based website aims to attract Spanish-speaking Canadians and Italian-speaking Americans, there may be better options than using Spanish and Italian flags.

The reason?

Flags specify countries, not languages.

Multiple countries can speak the same language.

A country can have several official languages.

Visitors can get confused seeing multiple flags and make the wrong decision.

What should you do?

You can refer to a language in its native way of representation.

For example, use “日本語” rather than “Japanese” and “Deutsch” rather than “German.”

Additionally, you can use ISO 639, an international standard.

It consists of a set of two-letter codes to classify languages. For instance, English is represented by the code EN, French by FR, and more.

Leverage any suitable method to enable users to select their preferred language.

Final Thoughts

Following the aforementioned technical SEO tactics for multilingual websites will help you overcome the key challenges, ensuring that each page on your website is well-structured and optimized.

Besides providing a good user experience, these tips will make it easier for search engines to find and index your web pages in all languages.

Moreover, beyond the technicalities, focus on the language-specific search engine behavior and the SEO best practices of the target countries.

On the content SEO front, understand the local culture, language, and how users interact with the search engine.

Content that resonates with the audience in terms of language and relevance drives value for the target audience.

More resources:

The Impact Of Technical Seo On Your Website’S Performance

A website’s Google rankings can benefit substantially from some technical SEO work. No matter how important your material is, it won’t help you at all if search engines can’t reach the pages on your site. As a result, fewer people will visit your website, costing your company money.

Google’s search engine rewards websites that load quickly and are optimized for mobile devices.

Visitors can get frustrated and go elsewhere if your pages take too long to load. Such actions by site visitors may indicate that they are not enjoying their time on your site. Your site’s Google ranking may suffer as a result.

Is It Necessary To Focus On Technical SEO?

A website’s Google rankings can benefit greatly from some technical SEO work. No matter how valuable your content is, it won’t help you at all if search engines can’t access the pages on your site. As a result, fewer people will visit your website, costing your company money.

Google’s search engine rewards websites that load quickly and are optimized for mobile devices.

Visitors might get frustrated and go elsewhere if your pages take too long to load. Such actions by site visitors may indicate that they are not enjoying their time on your site. Your site’s Google ranking may suffer as a result.

Improves UX

A website’s UX (User Experience) can be improved, leading to a lower bounce rate and a longer time spent on the site, by making it mobile-friendly, having fast-loading pages, and having content matching its metadata.

Facilitates Crawling Influences Traffic Flow Directly

Search engine optimization (SEO) techniques, such as meta titles and descriptions, are extremely important in attracting visitors from search engines. They also affect how authoritative and relevant Google thinks a website is.

Integrating the knowledge and skills of both your front- and back-end developers can help you achieve optimal technical SEO results. Every team member, from the content strategists to the HTML developers, must do their part to ensure that your website’s technical capabilities are up to spec, whether you’re just getting started or performing routine maintenance and updates.

Importance Of Technical SEO

A website’s discoverability and performance in search engines can be affected by various factors, all of which fall under the purview of technical SEO. Among the most important components of technical SEO are the following −

Website Structure − A website’s organization and structure facilitate Internet search engine crawling and understanding. Use headings (H1, H2, etc.) and subheadings (subh1, subh2, etc.) to create a logical structure for your content.

URL Structures − Search engines decipher a website’s hierarchy and page relationships based on URLs, so keeping them consistent and well-structured is important. Search engines’ comprehension of a page’s content and its context within the site can be improved by using a clean, well-organized URL structure.

Mobile Friendly − The importance of making a site mobile-friendly has only grown as the number of people using smartphones and tablets to access the web has exploded. This includes ensuring all content and functionality are available on mobile devices and employing a responsive design that automatically adjusts to different screen sizes.

Security − Safer websites are getting more attention from major search engines. HTTPS (Hypertext Transfer Protocol Secure) encrypts data sent between a browser and a website, making the latter more secure and potentially increasing the site’s search engine rankings.

Accessibility − Search engines are prioritizing websites based on their accessibility features. Search engines may give preference to websites that are accessible to people with various types of impairments.

It is important to consider the technical SEO aspects listed above to boost a website’s traffic and conversion rates.

Key Technical SEO Elements And Their Impact On Website Performance

Technical SEO Element

Impact On Website Performance

Site Speed

Fast site speed improves user experience, reduces bounce rate, and improves search engine ranking.

Mobile Responsiveness

Mobile-friendly websites improve user experience, increase traffic, and improve search engine ranking.

URL Structure

A clear and concise URL structure improves user experience, enhances website navigation, and improves search engine ranking.

Meta Tags

Structured Data

XML Sitemap

XML sitemaps help search engines crawl and index website content, improving search engine ranking and visibility.


Proper use of chúng tôi file helps search engines crawl and index website content efficiently, improving search engine ranking and visibility.

Canonical URLs

Canonical URLs prevent duplicate content issues, improving search engine ranking and visibility.

301 Redirects

Proper use of 301 redirects helps search engines understand changes in website structure, improving search engine ranking and visibility.


Technical SEO is an important aspect of website performance that can substantially impact user experience and search engine ranking. A well-optimized website with quick site speed, mobile responsiveness, clear URL structure, proper meta tag and structured data utilization, and effective crawling and indexing using XML sitemaps, chúng tôi canonical URLs, and 301 redirects can improve website visibility and traffic.

Regular monitoring and analysis of website performance data with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog can assist in identifying and resolving technical SEO issues and optimizing website performance. Website owners can improve their website’s performance, user experience, and search engine ranking by investing in technical SEO, resulting in greater traffic, engagement, and revenue.

Best Seo Practices For 2023

Listen up. SEO is still as important as ever. Don’t get dissuaded by influencer marketing or programmatic ad buying — search engine optimization is still a juggernaut within the marketing space. However, SEO best practices are changing year to year, and even month to month. As search engines tinker with their algorithms, what gets valued changes. 

This leaves SEO specialists and content creation specialists in a place of constant limbo. They need to stay updated on the latest trends and updates put out by Google and Bing. Then they must implement these guidelines into the technical and content sides of their SEO practices. 

“There will no doubt be a lot of new and exciting SEO trends in 2023 and beyond, but it’s important to note that many of the new SEO algorithms (such as Google’s BERT) are mainly focused on user intent and providing said user a great experience. Therefore, no matter how the SEO landscape changes, you can’t go wrong if you focus on creating relevant, useful content that is written with the end-user in mind – not search engines.” 

–  Chris Winters, Venta Marketing Senior Campaign Manager

At the most basic level, the best SEO practices remain the same: exceptional content creation and sound technical maintenance. However, we have identified five critical SEO trends for 2023 that you need to start using in your strategy. We all love the power of Google, but when SEO guidelines shift, it’s time to pay the piper. 

Landing in Position Zero 

These selected snippets by Google — directly, accurately, and clearly answer the stated query. Aiming to land in position zero requires content that focuses on understandable, expert information that solves the question of the user. 

Content and Voice Search: A Loving Relationship 

Mobile searches surpassed desktop searches a few years ago. With smart technology, voice searches are carving out a large chunk of everyday internet queries. Voice search is here, and here to stay. As more people ask questions to their speaker or smartphone, content needs to keep that in mind. This translates to blogs, services pages, videos, etc. needing to be crafted in a way that centers around questions that focus on “what” or “how” — as those are the two biggest trigger words in current voice searches.  

Video, Video, Video 

Video content receives the best engagement rates of any form of content. At its heart, SEO is seeking to connect users with the right information — and information that the user finds useful or entertaining. Incorporating video content in your SEO strategy is no longer a good suggestion, but instead a requirement. In order to climb the SERP rankings, producing dynamic content is essential. Users engage at a higher rate, spend more time on the page, and are more likely to navigate through a website. 

Prioritize Mobile UX

As mentioned, mobile searches garner the majority of search engine queries. This requires that your pages, and website as a whole, prioritize the mobile user experience. Therefore, technical SEO needs to be perfected. From fast loading times to ensuring no-redirects occur, these backend aspects need to be in order to provide a good experience for page visitors. 


ABO: Always Be Optimizing 

Content quickly becomes outdated. The information you produce has a lifespan in relevancy, whether that is determined by new information or competitors that produce it in a better way. In an effort to maintain the value your content has to users, you should refresh, edit, and add to your old content in a six-month cycle. In doing so, you can protect and improve the rankings of your already existing content.

9 Best Tab Manager Extensions For Chrome

9 Best Tab Manager Extensions for Chrome [Better Performance] These extensions let you easily sort and organize dozens of open tabs




Managing multiple tabs isn’t always easy, but you can make it easy with one of these Chrome tab manager extensions.

As for our top picks, we would have to recommend Too Many Tabs and Tab Manager Plus.

If you need the best Chrome tab suspender, we would have to recommend The Great Suspender extension.

Try Opera One, a browser with various functionalities already built-in!

A flawless browser like Opera has most functions already under the hood.

Here’s what’s included by default:

Easy and intuitive workspace management

Ad-blocker mode integrated to load pages faster

WhatsApp and Facebook Messenger

Customizable Ul and AI-friendly

⇒ Get Opera One

However, it is easy to have one-too-many tabs opened at once. In such cases, having a means of intuitively managing or closing those tabs could be great.

A tab manager is your best bet, and we love to explore some of the best options available. You may explore using any of the best Password managers to get additional utility from your browsers.

Does Chrome have a tab manager?

Yes, Chrome has a tab manager and works to label, organize, and color-code tabs for easy management.

How do I change the tab layout in Chrome?

You can, however, get additional flexibility using any of the best tab manager options for Chrome in our list.

Quick Tip:

Before tweaking Chrome, we recommend switching to Opera One, which has a perfect tab management system.

You can find the Workspaces feature on the browser’s sidebar, and managing the tabs is child’s play. Add more workspaces, rename them, and add icons so that you can easily find them.

Opera One

Opera One’s Workspaces is the best tab organizer solution out there. It’s free and built-in so try it now.

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The name of this extension says it all, as its primary purpose is the management of more tabs that you could typically handle by yourself. It is about the best tab management extension for Chrome.

Once installed, you can glimpse the contents of a tab just by hovering your mouse over it. This spares you the time wasted cycling through them manually.

The most iconic feature of TooManyTabs is that it can automatically backup/restore active tabs to your Google Drive account.

If you need a Chrome tab manager, this extension might be what you need.

Important features:

Automatically backup and restore active tabs

Bird’s eye view of opened tabs

Sorts by domain, title, and creation time

⇒ Get TooManyTabs

If you are looking for the best Chrome tab suspender that can suspend tabs after a set period, then The Great Suspender is the tool for you.

This extension lets you program a tab to shut down by itself after between 20 seconds and three days. It also allows you automatically suspend tabs if they meet specific criteria after a certain period.

More so, you can even whitelist certain websites so that they never get suspended.


Tab tracking

URL and domain whitelist

Chrome performance boosting

⇒ Get The Great Suspender

If you’re tired of having tabs all over the place in Chrome, BrainTool is a great management tool that organizes your tabs according to your topics.

All the data about your tabs are stored and synced continuously in a plain text file, there are no servers so everything is private.

Moreover, the file can be edited, backed up, and shared with anyone. But the best part is that you won’t ever be afraid of closing tabs.

Take a look at its most important features:

⇒ Get BrainTool

Tabli is incredibly simplistic in terms of how it is designed. The UI is intuitive and minimalistic, making switching tabs enjoyable.

Additionally, Tabli can manage the tabs in different Chrome windows, which is something most of our other entries cannot. It does this by showing the tabs grouped up based on the windows they are opened in.

If you’re looking for the best tab organizer for Chrome, Tabli might be the right choice.


Multiple tab control

Dark Mode

Save and restore windows

⇒ Get Tabli

Tab Manager Plus has all of the essential elements that you could find in a tab management extension. This includes tools to close, rearrange, and switch between tabs more easily.

However, one feature that makes it stand apart is that the extension shows you the number of open tabs right on the icon.

This feature becomes most helpful when you reach several tabs that neither your eye nor your PC’s RAM can track.

Expert tip:

Tab rearranging

Duplicate tabs highlighting

Open tabs limiter

⇒ Get Tab Manager Plus

Managing many windows and tabs is simple using a window and tab manager like Cluster.

Cluster is a Chrome plugin that manages several open tabs while using the least amount of system resources.

Additionally, Cluster includes tools for speedy tab and window opening and a tab project manager that makes it simple to save or restore tab and window sessions as active projects.

When opening several tabs at once, Restored Windows opens them all in a suspended mode to save load time.


Undo removed tab or window

Real tab URL display

Tab sorting

⇒ Get Cluster

Toby’s functionality is somewhat similar to Cluster regarding tab displaying. While the extension lets you view all of your open tabs, it also enables you to group them into custom clusters called Collections.

This allows excellent work flexibility, especially if you are the type that gets engaged in different projects simultaneously.

Overall, this is one of the best tab organizer options in Chrome, so it’s worth checking out.


Group tabs by category

Web page extension access

Drag and drop functionality

⇒ Get Toby

Fruumo is pretty much the most straightforward extension in the list as far as the interface goes, and it can show you how many tabs are open right on the icon.

If you need a tab manager Chrome extension that is simple to use, be sure to consider Fruumo.


⇒ Get Fruumo

OneTab is another Chrome tab manager with a unique twist: it converts all of your tabs into an easy and accessible list.

This makes the extension especially desirable if you are in the habit of losing count of tabs. You can even dismiss and restore them from the list all at once.

We love it because none of your user info is ever transferred to the developers. So your privacy is maintained at all times.

OneTab is the best way to manage tabs in Chrome.


Converts your tabs into a list

Saves up memory

Speed boosts

⇒ Get OneTab

Many of you are asking: What extensions should I have on Chrome? This is a difficult question because there are many great options, and it depends on what you expect to accomplish. However, here are a few of our favorite Chrome extensions:

Grammarly – Great for editing and proofreading

Loom – For screen video and audio capture and sharing

Hubspot Sales – Great for managing customer relations effectively

LastPass – Excellent for password management

Tab Manager Plus – While it did not make our list, it is a great option for tab management

In our opinion, if you’re the type of person who loves doing a lot of work but frequently gets lost in all the open tabs, then you definitely need a tab management extension.

This applies even more to anyone who uses Google Chrome but lacks the hardware to open too many tabs before issues occur.

You should also check our list of the best browsers with tab management you can use right now.

That said, try all the extensions listed above and pick the one that suits your work style best. Of course, we are curious to know which one you lean towards.

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Do You Trust Google For Seo Advice?

Yesterday I published a news story about chúng tôi structured data markup for local SEO. What John Mueller said was factually different from what Google’s own Developers Page stated. Google’s own Developers Page contradicted John Mueller. This means either Mueller misspoke or Google’s own Dev Page was incorrect to list a certain structured data markup as “recommended.”

To be fair to John Mueller, he hedged in his response by saying, “As far as I know…” which may have meant that he wasn’t 100% sure. And you know what? That’s ok! John Mueller isn’t a search engineer. He’s a Webmaster Help Analyst. He was clear in qualifying his response by saying, “As far as I know.”

It may be that some in this industry hold Google at an unfair level of infallibility. Googlers are people and they can misspeak. That’s why it’s important to fact check statements, if indeed there are actual facts to be checked.

When Google’s Advice is Different from SEO Practice

In my opinion, John Mueller was correct. The SEO simply had a disagreement based on his understanding of SEO, as it used to be practiced many years ago.  That is not a factual error on the part of John Mueller or Danny Sullivan. That is a disagreement by an SEO about SEO practices.

It’s important to make the distinction between a Googler disagreeing with your view of how SEO works and a Googler misstating the facts. These are two different circumstances.  When a Googler disagrees with your understanding of SEO, then maybe you’ll benefit from stepping back and questioning those entrenched beliefs about SEO.

SEO Does Not Stand Still

SEO is always changing in response to what the search engines do. Well, at least it should. How SEO was practiced ten or fifteen years ago should never become a standard practice, such that to diverge constitutes a biblical level of heresy.

For example, it used to be standard practice to salt your keywords in H1 and Title Tags but today we know that because of the evolution of search engines, search engines don’t need keywords in strategic places like headings in order to understand what a page is about. Yes, it’s a good practice to use H1’s in a thoughtful manner, but Google can rank a web page without them, too.

Yet some SEOs still cling to the idea that you absolutely must have your keywords X amount of times on a web page in order to rank- even though the search results are full of pages that lack some of the keywords. Rather than change to adapt to how search engines today rank a web page, they cling to old beliefs.

Keep an Open Mind

John Mueller and Danny Sullivan were right. A person can use a subdomain or a subfolder to build a section of a website and if you link to that subdomain in the way you would link to a subfolder then Google will figure it out. There is no reason to cling to an old SEO belief about subfolders being better than subdomains.  This is a solid example of why it’s important to keep an open mind in a constantly evolving business such as search marketing.

Do You Trust Google For SEO Advice?

In my opinion, if you read that a Googler has said something that disagrees with your understanding of SEO, it may be a sign that perhaps what the industry thinks it know about SEO might be outdated. The search engines are literally changing every day. That’s what those Core Algo Updates are all about. Our understanding of SEO and how it is practice should also be ready to adapt and evolve as well. It’s the best way to keep relevant!

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