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Tech giant, Apple, has dropped the latest iteration of its mobile operating system — iOS — and there has been plenty of hype around it. Dubbed as iOS 14, the OS brings a slew of new features and tweaks, enhancing the second most popular operating system inside and out. From refreshing widgets to best-in-class privacy features, iOS 14 has a lot going for it. You can change app icons now and customize widgets to create an home screen for yourself.
However, its repertoire of features doesn’t make it immune to the usual bugs — and weird ones — which new software updates bring. Today, we’ll take a look at some of the most widely acknowledged iOS 14 bugs out there and hopefully help you come up with a solution or two.
Related: 175+ Awesome Aesthetic App Icons
In this little subsection, we’ll take a look at iOS 14 releases and primarily focus on the bug fixes that accompany.
September 24th, 2023: Merely a week after the release of the stable variant of iOS 14, Apple has released version 14.0.1 of the operating system. It’s not a massive overhaul or anything of course but fixes a couple of known bugs.
It fixes the bug in which the system would reset the default browser back to Safari. The issue where certain WiFi networks didn’t get detected by iPhones has also been taken care of. And finally, the preview bug on iPhone 7 and 7 Plus has also been squashed.
iOS 14.0.2 is already in the works and should become available over the next week or so. Users who are suffering from compatibility issues in different apps should also get a bit of respite over the next weeks, as the apps would finally start getting Apple’s validation for the updates.
Issues and possible fixes
This issue usually occurs when either the update package is faulty or there’s is some mishap between host and client.
Fortunately, this annoying issue doesn’t require a very complicated solution and can be fixed through some simple remedies — restart, deleting update package, or a complete DFU. Check out our dedicated article to know all about the different methods and their applications.
If you thought getting past the dreaded ‘Update Requested’ issue would guarantee a smooth ride, you’d be disappointed to know about the existence of another equally frustrating concern — ‘Preparing Update.’ This happens while the package is being prepared to be installed on your device but gets halted for once reason or the other. Like the issue mentioned in the previous section, this one, too, is often down to compromised update packages and shoddy connection between your device and server.
Fixing the ‘Preparing Update’ issue doesn’t require much expertise, but they most certainly demand patience and perseverance. You could have to restart your device, delete the update package, perform a hard reset, or initiate a full-blown DFU. If all of it seems too intimidating to you, be sure to check our special article for solving the ‘Preparing Update’ issue.
Horrible battery issue
@AppleSupport iPhone XR – bugs in IOS 14 – display dimmed – lock unlock to make it work properly- battery drain issues post upgrade
— Panchi Shah BLM (@shah_panchi) September 22, 2023
Excessive battery drain is one of the most common problems after an OS update. iOS 14, for all intents and purposes, is a well-rounded release, but many users have been enduring abysmal battery backup.
Users, who could squeeze out a day of usage are now being forced to charge twice a day. If you, too, are experiencing lackluster battery performance, be sure to follow some of the solutions below.
In the ‘Battery’ section, you’ll be able to identify the apps that drain the most battery. Once you do, be sure to discard the most resource-intensive applications at once. Similarly, you could also turn off location services and background app data refresh to prolong your battery life.
Additionally, since iOS 14 comes with a system-wide dark theme, you could keep it on at all times to preserve your battery. That way not only you’ll be able to get some extra minutes out of your iPhone but you’ll also be saving your eyes from significant strain.
Finally, for emergencies, you could opt to turn on ‘Low Power Mode.’
It might compromise on performance but is guaranteed to give your battery life a substantial lift.
Wireless connection issues
Anyone else having issues?
— Dart (He/Him) 🏳️🌈 (@deejdart) September 21, 2023
Battery life aside, many iOS 14 users have been reporting poor WiFi/data connection since loading up the new operating system. They have been having a hard time loading up even the simplest of images and GIFs is taking an insane amount of time, which is hardly encouraging for a potential iOS 14 aspirant. Unfortunately, there isn’t much to do in this regard, but there’s still one thing you could do at your own risk.
When such a weird issue comes to light, performing a reset is pretty much the only viable option. However, before going all out, make sure to restart your phone or perform a hard reset to rule out easier alternatives.
To perform a hard reset on iPhone X or newer, first, press the Volume Up button, then the Volume Down button, and finally press and hold the Side key. Once the Apple logo appears on the screen, release the Side key. On older devices, pressing and holding the Volume Down and the Side key would do the trick.
If a hard reset doesn’t do the trick, you’ll need to prepare for a factory reset. Be aware that performing a factory reset would erase all data on your device, so, make sure to backup your data before proceeding.
To perform a factory reset, first, go to Settings and tap on ‘General.’ Then, tap on ‘Reset’ and select ‘Erase All Content and Settings.’ You’ll need to enter your passcode to confirm the selection to perform the factory reset.
If it still doesn’t solve the issue, go to your nearest Apple care and get your device checked.
Wireless Charger consistency issue
@Native_Union hi! Since iOS 14 my wireless charger stopped working properly. Intermittently charging and flashing white light. Is this a known issue?
— Lawrence Job (@lawrencejob) September 22, 2023
Wireless charging has been a touchy topic for Apple devices since the dawn of time. First, the company took its sweet time bringing the feature over, of course, and now the latest version of iOS seems to have broken the feature for many. As per complaints, the Apple-certified wireless chargers fail to keep up their usual throughput and only charging intermittently. The devices are also flashing white lighting while charging.
Even after so many beta tests, Apple hasn’t figured out a way to make the wireless charging free from glitches. Thankfully, there’s a rather simple solution to this problem. There seem to be an issue with optimized charging in iOS 14, which makes wireless chargers a little less efficient than they are supposed to be.
Camera not working issue
— GalaxyCat (@GalaxyCat) September 17, 2023
Many iPhone 7 and 7 Plus users have been experiencing a debilitating issue with their cameras after upgrading to iOS. Instead of allowing users to point and shoot, older iPhones are now throwing a black screen, forcing users to miss out on valuable moments and potential memories. Apple hasn’t addressed the issue, yet, but there have been a couple of temporary solutions to this menace.
Two ingenious users from Apple’s forum have given us two ways to subside the issue. The first one is to turn on the flashlight, wait for about 15 seconds, and then try the camera once again. The second solution asks the sufferers to set the timer to three seconds and wait for the camera to become responsive. Both solutions have fetched desired results, making them worth checking out. To learn more about the problem and the solutions, do check out our exclusive article on the issue.
Bluetooth not working issue
I was really excited about iOS 14 but I can’t listen to music because of this Bluetooth connectivity issue so I need @Apple to get it together ASAP!!!!
— Pretty Bird (@brianabona) September 19, 2023
Bluetooth issues, especially after a major software update, isn’t too uncommon. However, that doesn’t make the issue any less frustrating. Since iOS 14 dropped a few days ago, we’ve been hearing about its Bluetooth connection issues, especially with wireless headphones — including AirPods. Users have been experiencing distorted audio, connection drops, and more — issues that have also caught Apple’s attention.
Since Apple has already been notified of the problem, the best course of action would be to wait for them to roll out an update and install it as soon as it hits the shelves.
You could also re-pair the Bluetooth devices to rule out minor incompatibility issues. First, unpair the device by tapping on ‘Forget the Device’ and then look for it once again. Make sure to put it in pairing mode before scanning.
Apple Watch battery drain issue
My Apple Watch (series 2) has been working *just fine* up until they released iOS 14. Now it just so happens to die after 6 hours off the charger. I swear apple does this shit so that I upgrade to the series 6 watch. Lemme pull out my pocketbook 🙄
— Michael Trea Smith (@TreaSmith) September 21, 2023
Apple Watch has been one of the best products of the company and continues to break new grounds with each passing generation. The Cupertino giant is usually generous in terms of software updates to older devices, but older Apple Watch users seem to have run into some problems with the release of iOS 14. Battery life on older devices — between Series 2 and 4 — has taken a huge hit and is now failing to last a day.
iOS 14 keyboard issue
iOS 14 was supposed to make the iMessage experience even better by adding some new features into the mix. Unfortunately, some users have only been experiencing the worst of it since moving to iOS 14. Their overall iMessage experience has been way below par and the keyboard is also experiencing alarming lags and slowdowns.
iOS is notorious for introducing keyboard issues after a new software update, and iOS 14 hasn’t been an exception. There isn’t a quick and guaranteed solution to this problem, but there are a couple of solutions that work a little better than others.
First and foremost, go to your phone’s power menu and perform a restart. If that doesn’t solve the issue, go deeper and try a hard reset. To hard reset an iPhone with Face ID, hit the Volume Up then Volume Down, and finally, press and hold the Side key. If you’re using an iPhone 7 or 8, simply press and hold the Volume Down and Side key together until you see the Apple logo.
iOS 14 Overheating issue
So I updated my iPhone 11 Pro to iOS 14 and now it’s got that overheating issue again. Sigh.
— Christine Romero-Chan (@christyxcore) September 16, 2023
Overheating and battery drain usually go hand in hand, and we’re starting to see that trend again here on iOS 14. Users are reporting their phones overheating beyond normal standards, making them unusable at times. Lags and stutters have also grown exponentially, forcing users to question their decision of “upgrading” to iOS 14. This phenomenon hasn’t been discriminatory so far and is affecting old and new devices alike.
High battery drain is directly related to heat production. So, the aim would be to restrict resource-intensive applications and keep the phone calm on most occasions. By going into ‘Battery’ in Settings, you’d be able to figure out the most power-hungry applications and limit them as you see fit.
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Experiencing problems after updating to iOS 16 on an iPhone happens for some users, and while it’s annoying, the good news is they’re usually easy to resolve.
From battery issues, to the feeling that an iPhone is hotter than normal, to sluggish performance, problems with installing the update itself, wi-fi issues, apps crashing, and other misbehaviors, every iOS update sometimes has hiccups for a select group of users. Read along and let’s troubleshoot these issues so that you’ll be using your iPhone as intended in no time.
Always back up your iPhone to iCloud or a computer before engaging in software updates or troubleshooting tricks.1: iOS 16 Update Not Showing as Available?
Is the iOS 16 update not even showing up as available for you?
First you should confirm that you have a compatible iPhone with iOS 16. If that checks out, then you want to make sure your iPhone has an active internet connection.
Sometimes simply restarting the iPhone will allow the update to show as available as well.2: iOS 16 Stuck on “Preparing for Update” or “Verifying Update”, Can’t Install iOS 16 Update
Perhaps you can’t even begin to install iOS 16 because the update is stuck on “Verifying Update” or “Preparing for Update”? Usually if these messages show up in the Software Update section, it goes away on it’s own, but it may take a few hours.
If it has been a very long time and the update is still not proceeding, you can also try restarting the iPhone by turning it off and on again, or by force restarting the device.3: Seeing Beta Versions of iOS 16 Instead of Final Releases?
If you participated in the iOS 16 beta program, you will continue to receive beta updates instead of final versions on the iPhone.
You can leave the iOS 16 beta program to stop getting beta updates on your device.4: Apps Crashing After Updating to iOS 16
If apps are crashing after you have installed the iOS 16 update, the first thing you should do is update your apps.
Developers often need to update apps to be compatible with new versions of system software, and installing those updates can be critical for things to behave as expected.5. iPhone Battery Draining Faster with iOS 16
Many users are reporting that iPhone is draining battery life faster with iOS 16. This is not uncommon, and it happens for many users after installing system software updates.
Usually it’s a matter of patience, as the iPhone completes background tasks, and battery life returns to normal. Try leaving the iPhone plugged in over night for a night or two, it should resolve on its own.
You can review more about fixing battery issues with iOS 16 here if interested.6: iPhone is Slow After Updating to iOS 16
Performance issues are not unusual after installing system software updates to iPhones.
Much like the aforementioned battery issue, performance degradation typically resolves itself in a day or two after the iPhone has been plugged in and left unattended, like overnight when charging.
iOS updates trigger many background tasks that reindex the device, data on the iPhone, photos, etc, but performance should return to normal within anywhere from hours to a day or two.7: iPhone is Hot After Installing iOS 16
Some users feel their iPhone is hot to the touch after installing iOS 16. This often coincides with sluggish performance.
A warm iPhone typically indicates the device is using a lot of resources, usually because it is indexing data or performing background tasks. And, much like the aforementioned battery issues and performance issues, if the iPhone feels hot to the touch it will usually resolve itself when plugged in and left unattended for a few hours, up to a few days, as background tasks complete on the device.8: iOS 16 Failed to Install, And Now the iPhone / iPad Isn’t Working
If the iOS 16 update failed to install and the iPhone is now bricked, go here to read what to do with a bricked iPhone after a failed software update. This is very rare, thankfully.9: Bluetooth Problems with iOS 16
Occasionally, Bluetooth connectivity acts up after installing a software update, and iOS 16 is no exception.
First you should try restarting the iPhone, which may resolve the problem immediately.10: Wi-Fi Problems with iOS 16
Some iPhone users have noticed wi-fi issues after updating to iOS 16.
Simply restarting the iPhone may resolve wi-fi issues. Also, make sure the wi-fi network is active and online for other devices.
If need be, you can read more about troubleshooting and fixing iPhone wi-fi when it’s not working here.11: Cellular Reception Diminished, Calls Dropping After Installing iOS 16?
Some users report that their iPhone has reduced cellular reception, or that calls are randomly dropping after updating to iOS 16 on their iPhone. It’s unclear if this is a specific issue with iOS 16 or if it’s coincidence, but it’s possible that the software update impacted how the iPhone moves between cellular towers or maintains a connection with a wireless carrier.
When users complain of the cellular issue, they typically report that their cellular reception bars are lower, or that the iPhone appears to hang onto cell towers longer without switching to a closer tower with better reception and full bars, often in areas where they used to have full coverage.
Again this may just be a coincidence.
If you are experiencing any issues with lower cellular reception or calls dropping with iOS 16, you can try to toggle AirPlane mode off and on, which will cause the iPhone to reconnect to nearby cell towers.
Be sure to install software updates to iOS for your iPhone as they become available as well.
iOS 16.1.2 update includes a non-specific improvement to “compatibility with wireless carriers” that may address this issue.Misc iOS 16 Issues, Problems, Bugs
Some miscellaneous iOS 16 issues also include the following:
Some users report being constantly bothered by an Allow Paste popup alert, a bug that is resolved with iOS 16.0.2 update
Some users report Siri does not activate or listen properly when in a car with iOS 16, either connected through Bluetooth or through Lightning cable, this is likely a bug that will be resolved in a software update
Be sure to periodically check for software updates for iOS 16, since bug fix updates will be released often by Apple to address obvious issues
How to fix common Bayonetta issues
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Bayonetta is an action game that follows the story of the last survivor of an ancient witch clan who keeps a balance between light, dark, and chaos. The title’s main character, Bayonetta, is thus revived after five centuries to continue this struggle. With only one clue about her past, she sets out on a quest to find out who she really is, facing hordes of enemies and giant foes.
Bayonetta gamers will also face various technical issues. They report that the game is sometimes affected by a series of bugs that limit the gaming experience. In this article, we’re going to show you how to fix common Bayonetta bugs.Fix: Bayonetta frequent issues
Bayonetta is a great game, but many PC users reported various issues with it. Speaking of Bayonetta issues, here are some common problems that users reported:
Bayonetta PC black screen – This is a common problem with many games, and it can be caused by your graphics drivers, so be sure to update them to the latest version.
Bayonetta choppy, PC stuttering – Many users reported stuttering in Bayonetta. This can be caused by your settings, so try changing your resolution or disable Vsync.
Bayonetta performance, sound issues – According to users, many have encounter performance issues. This can be caused by your graphics card drivers, so try switching to an older driver and check if that helps.
Bayonetta white screen – Many users reported white screen in Bayonetta. This isn’t a serious issue, and you can fix it by running the game in Compatibility mode.Solution 1 – Disable Vsync and run the game in Borderless Window
Vsync is a useful feature that allows you to sync your FPS with the refresh rate of your monitor. This feature is great if you want to ensure that your game sessions are smooth and without any screen tearing.
However, many users reported that Vsync actually caused an FPS drop in Bayonetta. To fix this problem, disable Vsync completely. In addition to disabling Vsync, users are suggesting running the game in Borderless Window mode, so you might want to try that as well.
After making these changes, the issue should be completely resolved.Solution 2 – Run the game in Offline Mode
According to users, sometimes running the game in Offline mode can improve your FPS. If you notice any FPS drops or stuttering, be sure to go Offline in Steam and try to start the game again.
After starting the game in Offline mode, check if the problem is still there.Solution 3 – Use resolutions with a 16:9 aspect ratio
If you have FPS issues in Bayonetta, you might be able to fix the problem by switching to a different resolution. Many users reported that switching to a 16:9 aspect ratio resolution fixed the problem for them, so be sure to try that.
After switching to a 16:9 resolution, check if the problem is still there.
If you want to ensure that Bayonetta is running smoothly on your PC, it’s recommended that you keep your system up to date. Certain glitches and issues can occur if your system is out of date, and for the most part, you can fix those issues by updating your system.
Windows 10 automatically installs the missing updates, but you can also check for updates by doing the following:
Once your system is updated, check if the issue is still there.Solution 5 – Check your graphics card drivers
According to users, you can fix various Bayonetta issues simply by checking your graphics card drivers. Several users claim that the latest Nvidia drivers might not work properly with Bayonetta, so you might want to uninstall them and install older drivers.
To do that, you just need to follow these steps:
Use Display Driver Uninstaller to remove your graphics card driver.
Once you do that, visit your graphics card manufacturer’s website and download the driver that is at least a couple of months old.
After downloading the driver, install it.
Expert tip:Solution 6 – High Precision Event Timer in the PC’s BIOS
While your PC boots, keep pressing Del of F2 button on the keyboard to enter BIOS.
Now look for High Precision Event Timer option and disable it.
Once you disable this feature, save changes and restart your PC.
After doing that, check if the problem is resolved. If you have problems entering BIOS or if you can’t find this feature, be sure to check your motherboard manual for detailed instructions.Solution 7 – Disable HDR and Steam Overlay
According to users, sometimes features such as HDR can interfere with Bayonetta and cause FPS drops to occur. To fix the problem, simply find and disable HDR feature and the issues should be resolved.
In addition to HDR, users are suggesting disabling the Steam Overlay feature, so be sure to try that as well.Solution 8 – Install vcredist files and make sure that the game is installed on your system partition
Like many other games, Bayonetta requires Visual C++ Redistributables in order to run. If these components are missing, you might be able to fix the problem simply by installing them manually. To do that, just go to Bayonetta’s installation directory and look for a vcredist directory.
Once you open this folder, be sure to install all available files. Once the necessary components are installed, try to run the game again.
Several users reported that they fixed the issue by installing the game on their system drive, so be sure to try that as well.Solution 9 – Use a specific resolution
Many users reported duplicated and picture-in-picture cutscenes in Bayonetta. This can be an annoying issue, and it’s usually caused by your resolution. This issue can appear when using 16:9 aspect ratio resolution, and to fix the problem, you just have to change the resolution to 1920×1080 or 3840×2160.Solution 10 – Run the game in Compatibility mode
Many users reported a white veil while using a Full-screen mode. To fix this problem, you just have to run the game in Compatibility mode. To run Bayonetta in Compatibility mode, do the following:
After doing that, try to start the game and check if the problem is resolved.Solution 11 – Edit the .exe file with Hex editor
To enable 21:9 aspect ratio support, you need to use a Hex editor and edit the .exe file. More specifically, replace 39 8E E3 3F with 55 55 15 40 save the file, and launch the game again.Solution 12 – Use x360ce
If you want to use Xbox 360 controller while playing Bayonetta, you just need to do the following:Solution 13 – Use back+RB on your controller
Although this is not an issue per se, many players are annoyed by having to pause the game and then go to Options in order to skip the cutscenes. On an Xbox controller, you can simply use the back+RB combo to quickly skip the cutscenes.
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Audio issues on Windows can result from a hardware-related issue like a damaged sound card or a software-related issue like a corrupt driver. Microsoft frequently rolls out updates to fix a lot of the software-related issues, but you can also troubleshoot those issues yourself. If you’re on Windows 10 or 11, and facing audio issues, this guide will help you find a fix.
Before you start troubleshooting, try restarting your PC. In some cases, a reboot will fix your problem without having to tinker with any settings on your Windows PC. For instance, a Windows update may have put the audio drivers on standby until you reboot. If a reboot doesn’t work, try the following fixes.
Table of ContentsCheck Cables or Wireless Connections
Before changing settings on your Windows PC, double-check if the audio cables are inserted properly into the PC. It’s best to disconnect and reconnect all devices to make sure there are no loose connections. While you’re at it, also check your cable for physical damage. If the cable is damaged, you may need to replace it.
Check if your device is paired properly with your PC. If in doubt, just remove the device and pair it again. You can remove the device by selecting the vertical ellipsis at the right of a device and selecting Remove device.Check the Volume Mixer
Windows allows you to adjust volume app-wise. Even though the sound icon in your taskbar may not show the mute symbol, you could’ve still knowingly or unknowingly changed the volume for a particular app.
Doing this will take you to the Settings app. You’ll be able to adjust the volume for all apps from the Apps section.
If the volume for any of those apps is closer to 0, unmute it. Bring it up to 100 just to test it and see if that fixes the sound problem.Check the Active Output Device
If you’ve connected more than one audio device to your PC, it may be playing the sound on a different device than the one you’re using. This may be particularly true if you’ve connected the audio device using a USB or HDMI cable because you’ll need to set those devices as default yourself.
At the top of the window, you’ll see an option to Choose where to play sound. Select the appropriate default audio device and check if that fixes the audio problems on your PC. However, you can also play sound on multiple devices at the same time.
You can also test the audio when you set the default device by selecting the relevant audio device and selecting the Test button on the next screen.Use the Built-In Audio Troubleshooter
Windows has several built-in troubleshooters, including an audio troubleshooter that can determine and fix the problem automatically. The built-in troubleshooters aren’t always effective, but it’s a good option to try before you try more intrusive fixes.
Follow the on-screen instructions and let Windows attempt to find and fix issues.Update, Reinstall, or Roll Back Audio Drivers
If your sound drivers have become outdated, corrupt, or been removed, you might not be able to get any audio output. You can fix audio problems caused by a driver by simply updating or reinstalling them. Even without an audio problem, it’s best to update drivers every once in a while.
To update or reinstall a driver, you’ll need to use the Device Manager. Press Win + R, type chúng tôi , and press Enter to launch the Device Manager. Search for a category called Sound, video, and game controllers and select the tiny arrow to its left to expand the list.
In many cases, you’ll see a Realtek audio driver, but other devices may be listed separately. You can uninstall all devices one by one and then select Action from the ribbon at the top, and select Scan for hardware changes.
Select Browse my computer for drivers and select the driver files from your PC.
In some cases, though, a driver update may be faulty. If your playback device was working fine until you updated the device driver, you can roll back the driver and use the previously installed device driver. Note that you’ll have this option only if the driver has been updated at least once and Windows still has the older driver that it can roll back to.Disable Windows Audio Enhancements
Windows Audio Enhancements is a built-in feature that can improve the audio quality on Windows PCs. However, they can also cause sound issues on some PCs. Usually, the fix is to simply disable enhancements.Restart the Windows Audio Service
If you’re still trying to fix sound on your Windows 11 or 10, it may be worthwhile to restart the Windows Audio and Windows Audio Endpoint Builder services. The services may also have automatically disabled itself in some cases, leaving you with no sound.
Press Win + R, type chúng tôi , and press Enter to launch the Services console. Search the list for a service called Windows Audio. You can do this by pressing Ctrl + F, typing windows audio in the search box, and pressing Enter.
If the service is already running, select the Stop button and then the Start button to restart it.
Also, check the Startup type. If it’s set to anything but Automatic, change it to Automatic. Once you’re done, select OK. Repeat the same process for the Windows Audio Endpoint Builder service.Windows Audio Problems Fixed
What’s going on with the user privacy changes in iOS 14 and their impact on app tracking?
iOS 14 has brought some major changes to its privacy features to give more control to its users!
In this guide, we will see how the changes in iOS 14 will impact tracking and analytics and who are the stakeholders.
Here’s what we’ll cover:
So let’s dive in!Collecting and Protecting Personal Data
New laws and regulations continually respond to changes in data tracking.
For example, the General Data Protection Regulation (GDPR) mandates user consent and protection of personal data in the European Union.
Other laws like the California Consumer Privacy Act (CCPA) help protect data in the United States.
But some businesses have prioritized data privacy all on their own. One company just stepped up to really take it to the next level: Apple.
Apple has consistently branded itself as the privacy-conscious company. Now, it’s spotlighting privacy with iOS 14.
What makes Apple’s approach so different from that of other big tech companies?
It all comes down to the business model.
User data is a huge asset to companies that rely primarily on ad revenue. Data regulation practices can be restrictive for these types of businesses.
But Apple’s central business model is selling devices. Strict data regulation has a much smaller effect on their revenue. To the savvy consumer, data-secure devices are even more desirable. Data privacy actually becomes profitable instead of restrictive.
Announced in June 2023 at Apple’s Worldwide Developers Conference, iOS 14 launched in September. And by December 15, 2023, 72% of all Apple devices had already upgraded to the new operating system.
With so many users on iOS 14, what does this mean for tracking and analytics?iOS 14 Changes that Impact Tracking IDFA (Identifier for Advertisers)
With iOS 14, apps will now be required to get permission from the users to use IDFA.
If the IDFA is not available to us, it becomes difficult to identify users and track them. This makes it tough to put our finger on the exact marketing efforts that are working most effectively!Privacy Changes
The next big change that has come about with iOS 14 is how it treats privacy policies.
Apple will now ask all the apps to provide their privacy practices before onboarding the Apple Store. And if an app uses a third-party code, it will need to provide the details on any data that is collected and how that data is handled.
The new policy also allows users to request data deletion. This provision is similar to the “right to erasure” or the “right to be forgotten” clause of the GDPR in Europe. Data deletion aims to empower the user to control their own data.
But this provision also gives an immense amount of power to Apple.
Apple rules the App Store, which has huge monetary value. With these rules, Apple will have the authority to remove any app from its store for non-compliance. And whether Apple chooses to use this power or abuse it is in its own hands.User Permission for Tracking Data
Apple has introduced a new App Tracking Transparency framework, under which you must request permission from the user to track data.
Under this framework, you can only access the user device’s identifier if the user grants permission.Who Will Be Affected By The Changes in iOS 14?
These new changes will definitely affect all the stakeholders of the digital marketing industry in some or the other way. But some entities will be affected more than the others.App Developers
App developers have new benchmarks to meet if they want to sell their products in the App Store.
Besides compliance with new privacy requirements, developers also need to program their apps with automatic pop-ups to ask for user permission to do any kind of tracking.
Moving forward, app developers may be better off with a new revenue model. They’ll probably either charge a fixed price for their apps or a subscription-based fee.
Again, the one entity that benefits the most out of this revenue model is Apple.
Currently, Apple takes 20-30% of every payment on the App Store as a fee. Converting from free apps to paid ones will definitely give a boost to Apple’s profits. So, it is not surprising that companies like Facebook (with free apps that rely on ad revenue) are less than happy with this move.Advertising Platforms
For example, techniques currently used by platforms like Facebook Audience Network might become ineffective.
Google, on the other hand, has decided to go with the flow. It has updated Google AdMob’s privacy features and is making the best out of the situation.Advertisers
Firstly, the Safari browser is still the same.
Secondly, marketing on Facebook itself won’t change much.
The Facebook app requires a user login, so it has its own system to identify users. Thus, retargeting users on Facebook will only be partially affected.
This generally applies to all parts of the Facebook ecosystem (including Instagram and WhatsApp). But anything that is outside Facebook’s infrastructure might not have as big of a targeting possibility anymore.
The best path forward is to understand how these changes will affect the quality of data, then tweak their tracking accordingly to continue maximizing campaign performance.Solutions for Tracking with iOS 14
If you’re a marketer, updates like this can be challenging to work around. But there are a few changes you can make to your tracking and analytics to keep as much useful data as possible.
If you only have a website and not an app, you only need to consider changes in the Safari browser.
In this case, the only thing that you really have to worry about is the updated Intelligent Tracking Prevention (ITP) and its new Privacy Reports.
However, there aren’t really any workarounds for the challenges presented by the ITP. So for now, you should pay attention to how your data is affected and make your best, most educated guesses about what you’re missing.
For mobile apps, you may have more options if you want to pursue alternative methods of tracking user activities.
If you have a mechanism to identify the user by yourself (such as a user login), then you can probably continue tracking users across multiple sessions even without the IDFA.
You can also try server-side tracking with Google Tag Manager. With this method, you don’t need to send your data to Facebook or Google Analytics directly.
That said, server-side tracking is only a partial solution that is challenging to implement. You’ll probably need your developers to implement this, and it requires a very secure policy for handling data.
And as a best practice, you should always inform your users what you’re actually doing with the data collected with server-side tracking.FAQ Are there any solutions for tracking with iOS 14?
For marketers who only have a website and not an app, changes in the Safari browser’s Intelligent Tracking Prevention (ITP) and Privacy Reports need to be considered. However, workarounds for the challenges presented by ITP are limited. For mobile apps, alternative methods such as server-side tracking with Google Tag Manager can be explored, although implementation can be complex and requires secure data handling practices.
Advertising platforms may experience reduced value when targeting specific audiences and tracking campaign success. Techniques used by platforms like Facebook Audience Network might become less effective, potentially leading to a decline in popularity and clients if they don’t adapt to Apple’s policies.Conclusion
We all can agree that the changes in iOS 14 are significant and can’t be ignored!
Advertising platforms like Facebook have criticized them for being intrusive. With features like the consent popup, users are sure to opt out of getting tracked.
It is more important to accept these changes like we had accepted GDPR, CCPA, and ITP 2.1. Such changes are here to stay, and we should expect similar changes in the coming years. The technology and marketing industry is constantly changing, especially where user privacy is concerned.
We’ll need to learn to work with the data that we have, see what its impact is and then adjust our marketing accordingly. We can change our budget around, change the targeting around and still find the most profitable spaces for us.
Watch our new video walkthrough to learn about cool iPhone tips, tricks and secret features such as downloading any video, getting precise battery info, and so on.Video: 14 iPhone tips, tricks and hidden features
To help iPhone owners discover some of the essential features in iOS 16, we’ve asked our videographer, Michael Billig (@michael_billig), to create a video around it. In the fifteen-minute video walkthrough embedded at the top, Michael showcases more than a dozen iPhone tips, tricks and secret or hidden features.How to use these secret iPhone features
Text replacements: In Settings → General → Keyboard → Text Replacement, set up phrases and their shortcuts so you can type something like “omw” and have it automatically expanded to “On my way!”
Scheduled Dark Mode: Have iOS automatically turn on Dark Mode for you by going to Settings → Display and Brightness, then choose Options under the Appearance heading to create a schedule for Dark Mode.
Focus-specific home screens: In Settings, choose a focus and select any home screens to be available on your phone and/or watch when this focus is active.
Spotlight: When searching using Spotlight, you can drag any app from search results and drop it onto your home screen. This is an even better method to quickly add an app to the home screen than dragging it out of the App Library.
Drag and drop on iPhone: In apps like Photos, select an image and drag it a bit, then touch one or more other images to create a bundle. Without lifting your finger, swipe up with another finger to go to the home screen, switch to another app like Pages and just drop your images there.
Secret screenshotting tools: When you take a screenshot, touch the thumbnail in the bottom-left corner to bring up the Screenshot tool and then hit the + (plus) icon in the bottom-right corner to access a myriad of edition editing tools.
Detailed battery information: For a deeper insight into the battery health of your iPhone, install the Battery Stats shortcut. With that done, follow the instructions in the video to get a more nuanced, more accurate overview of your battery capacity.
Download any video: iOS makes it challenging to save videos. Grab the Download Video shortcut and install it on your phone to be able to save any video to the Photos app, be it a YouTube video, a TikTok clip and so on.
Quick Bluetooth connections: Instead of going to Settings → Bluetooth every time you want to connect to a Bluetooth device, open the Control Center, touch and hold the Network card to pop it up a bit and then touch and hold the Bluetooth icon to get a list of nearby devices you can connect to.
Instantly add a song to Up Next: Swipe from left to right across a song to add it instantly to your Up Next queue with haptic feedback. This is way faster than having to touch and hold a song to bring up the contextual menu with the Add to Up Next option.
Find cool shortcuts: In the Shortcuts app, hit the Gallery tab in the bottom-right corner to find a long list of shortcuts from Apple and third-party apps grouped by use cases like Photography, Essentials, Featured and more.
Change defaults: Make your life easier by turning on these toggles in Settings: Battery Percentage in the Battery section; Haptic in General → Sounds & Haptics → Keyboard Feedback; and Text Message Forwarding in the Messages section.
“What’s that song?”: Apple platforms integrate the Shazam engine so you can ask Siri to name a song. Better yet, add Shazam to the Control Center in Settings → Control Center so you can identify songs playing in apps. To reveal a history of recognized songs, touch and hold the Shazam icon in the Control Center.
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