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PayPal is one prominent example of a company that practices corporate social responsibility, and there are practical ways for even much smaller businesses to follow its lead.

More and more customers are saying that they are more likely to support businesses that align with their values.

If you’d like your business to support a cause, keep up with the news and read articles from various sources to find something that strikes a chord.

This article is for business owners interested in incorporating social responsibility into their business plans.

When it comes to corporate social responsibility, small businesses could learn a lot from PayPal. The credit card processing giant facilitates charitable giving in several ways, including its PayPal Giving Fund, which allows nonprofits to process donations without fees or deductions – and PayPal adds an extra 1% to Giving Fund donations made during the holiday season.

According to Sean Milliken, PayPal’s head of global social innovation, promoting social responsibility is part of the company’s broader business plan.

“People want to do business with companies that are aligned with a cause,” said Milliken in an interview with Business News Daily. “Giving back, contributing to society, [and] being a good corporate citizen is not only the right thing to do – it’s good for business.”

Even if your company doesn’t have the resources to embrace social responsibility on PayPal’s scale, there are good reasons to integrate some form of charitable giving into your business plan.


To learn more about PayPal’s offerings, read our guide to PayPal’s mobile card reader.

What is social responsibility?

In business terms, social responsibility is when companies take action to benefit society while increasing value for shareholders. To achieve social responsibility, corporations and the people who work for them must act in the best interest of society and the environment.

A business can achieve sustainability by holding itself accountable and being transparent about how it operates. Adopting these social responsibility principles in your business can help your employees and customers feel more fulfilled and positive toward your organization.

To become socially responsible, your business should enact policies that strive to benefit society. Some companies enact “green” policies focused on creating a more sustainable environment, while others establish moral responsibility and workplace ethics policies to ensure they act within their shareholders’ best interests.

Key Takeaway

Socially responsible businesses prioritize working for social good, weaving social responsibility into their business models.

2. Social responsibility helps align you with your customers.

While employee engagement is vital, your social responsibility efforts should also encourage customers to support charities your business supports. While charitable giving is built directly into some business plans, other companies find opportunities to give back that align with their business purposes, even if they aren’t necessarily written into the company’s founding principles.

Free download

If you’re still developing your business plan, you can use our business plan template to craft one that incorporates social responsibility right from the beginning.

Milliken said there are various ways to connect customers to a cause. Customers are likely to rally around an immediate need, such as after a natural disaster. They are also likely to participate in giving that ties a social purpose to the product or service they’re buying. For example, TOMS Shoes has a “buy one, donate one” model.

Milliken said either approach could work for businesses that know their customers. “You can align yourself with a cause that is close to who you are as a business that will resonate with people and make natural sense. One way is not better than the other. [Social responsibility] does not have to be part of the business model from the start.”

3. Social responsibility can drive innovation.

While businesses giving back to their communities isn’t a new idea, integrating social corporate responsibility into a business’s very foundation is a relatively novel concept.

“Businesses have a long history of giving back, but I think the models for doing so have evolved,” said Milliken, who adds that the word “innovation” in his job title reflects PayPal’s commitment to changing the way the company thinks about social responsibility. “No longer will companies have a corporate social responsibility department where one or two people sit in an office writing checks to nonprofits.” [Read related article: Creativity Is Not Innovation (But You Need Both)]

Part of integrating giving into a company’s overall mission is responding to how technology is rapidly changing the way people donate money and support charities. Milliken said mobile technology and social media are drastically impacting how customers give and how businesses will reach those customers.

“We’re seeing a huge move toward mobile,” he said. “And that trend will continue to grow.

To the extent that we can embed ways for people to give anytime, anywhere, we have a real shot at increasing the level of charitable giving.”

Social media is also creating more opportunities for people to give. PayPal makes a point of providing the technology and tools to make this happen, according to Milliken. The key to leveraging social channels for charitable giving is to ensure the messaging is contextual and relevant to what the customer is doing at that moment, he said. “Social media can help us find people in these moments, giving us a better shot to get them to give.”

Ways your business can be socially responsible

There’s no one-size-fits-all approach to social responsibility initiatives, but here are some straightforward ways to get started.

1. Clearly state your company values.

Some entrepreneurs and small business owners are so focused on starting their business and launching their product or service that they don’t take the time to define their company’s values clearly.

Take a step back and reflect on what social good your company can support. Discuss this with your executive team and conduct employee surveys to learn what’s important to the company as a whole. Once you have a clear sense of your team’s values, you can look for projects and foundations to match.


If you feel stuck or uncertain about what cause you’d like to support, keep up with the news and read articles from various sources to note what sticks out to you.

2. Create realistic goals.

After establishing your values, think about how those values can inform your business goals. Brainstorm a list of actionable items you and your team want to achieve within a specific time frame.

Since it takes time to establish a process and routine, keep your early goals small and manageable. That way, you can achieve your goals more easily and won’t get discouraged. As you continue to connect responsibility policies and projects, you can expand and grow your goals.

3. Educate your employees and customers.

Once you create a plan, state your intentions to your employees. Let them know you value their insight when it comes to establishing your company values, and discuss the goals you’ve developed with their input. Clearly outline the social initiatives you’re focusing on and how you’ll make impactful change.

Include your social responsibility goals in your employee handbook and company policies. Some policies, such as paid time off (PTO) policies for volunteering, encourage employees to make a difference and demonstrate that your company looks beyond the financial bottom line.

Key Takeaway

When you establish your company as an ethical organization that cares about social issues, you’re more likely to retain top talent and attract high-level applicants in your hiring process.

After getting your employees up to speed, let your customers know about your new social responsibility goals. Your customers will feel that you’re engaging them on a human level and not just trying to sell to them.

Most customers like to know that the businesses they support align with their values. For this reason, launching a social responsibility initiative and sharing it with your customers is an excellent customer retention strategy and a way to interest new clients.

Sean Peek contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.

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Social Media Marketing Lessons From Klm

Case study: KLM’s ‘Meet & Seat’ initiative

 In the latter part of 2011, international airline KLM Royal Dutch Airlines announced its new ‘Meet & Seat’ programme. Participating passengers could view each other’s Facebook or LinkedIn profiles and use this information to choose who to sit next to during a flight. I always find it interesting to review how KLM are using social media since they’re definitely an innovator rather than a laggard. These often aren’t just campaigns, but integrate with  KLM services.

Source: Wikipedia

This idea might be good for KLM’s PR, but can it succeed? And what lessons can you take back to your business?

KLM’s previous use of social media to personalise service

KLM is no stranger to social media. In November 2010 it launched ‘KLM Surprise’. This test involved flight attendants searching passengers’ social media profiles and meeting these passengers at the gate with a personalized gift. Although I think this programme fell a little flat in implementation, it was still intriguing enought for KLM to continue for a time. And, it then redeployed social media information in ‘Meet & Seat’.

‘Meet & Seat’ – a potential networking gold mine?

There’s no question ‘Meet & Seat’ has great potential as a networking and lead generation tool.

Let’s say you’re booking a flight for a conference. Meet & Seat makes it easy to scope out other passengers’ profiles and see who else is going. You can find people who work in your industry and talk business, or meet people in your company’s target market(s) and make a potentially valuable connection.

‘Meet & Seat’ means you might finally get a chance to do something productive on that red-eye flight!

On the other hand…

Have you ever been to a networking lunch where you were pinned in a corner by someone who was determined to give you a sales pitch? Imagine the same scenario, only this time you’re stuck in your window seat for 4 – 6 hours.

Perhaps your neighbour doesn’t just have business on their mind? KLM’s programme might be treated by some as a personal matchmaking service. At this point I’d rather just drive to my destination.

The good news is that the program is opt-in only; you can only see others’ profiles if you opt in to show yours first. Here’s a great backgrounder:

Marketing lessons from KLM’s customer-led approach

The biggest takeaway from KLM’s social experiment is something that’s often discussed here at Smart Insights – social media marketing needs a strategic purpose.

KLM recognized its customers had a need and created a way for them to make better use of time spent on long flights. Customers are happy and KLM gets some good publicity — everyone wins.

Are you paying attention to your customers’ needs? You may be addressing their complaints, but are you also proactively thinking of ways to improve their customer experience?

If you decide your company’s next marketing experiment should be a social one, keep these questions in mind:

Does my audience engage in social media? Which platforms?

What are my customers’ needs? What would make them happier (and make them share their happiness with others)?

What is my experiment’s goal? Is it measurable?

What should I do if the experiment fails or backfires? What should I do if it succeeds?

Knowing the answers to these questions before diving in to implementation will lead to more tightly controlled experiments and better marketing results.

What do you think of KLM’s social experiment?

Do you think it will be successful?

Fighting Data Bias – Everyone’s Responsibility

This article was published as a part of the Data Science Blogathon

What is Bias?


We all know that society is biased for ages. Bias based on gender, race, age, socioeconomic status, etc have consciously or unconsciously been part of human thoughts and actions. In this modern society with the help of raising awareness, most of us are coming forward to fight against discrimination and prejudice that is affecting human decision-making.

But what about the decision-making done by intelligent systems and applications that are increasingly becoming an inevitable part of our lives?

These intelligent applications are built on data supplied by humans. When the bias is present in human thoughts and actions, there is no surprise that the intelligent applications that we are developing are inheriting this bias from us.

What is Data Bias?

Consider an NLP application fills a sentence as ‘Father is to doctor as a mother is to nurse’.

The above NLP example is directly linked to the gender inequality present in society.

Consider more examples:

Why did one of the popular AI-based recruitment software biased against women applicants?

Why did Siri and Alexa show gender bias initially?

There are many reports that a lot of image processing applications fail to recognize women, especially dark-skinned women.

Why did the AI-based decision support application fail to identify criminals belonging to a particular race?

Why is this bias in the output given by these ML/AI applications?

Because the Machine Learning / AI applications that we design learn from the data that we feed to them. The data we feed contains the prejudices and inequalities that exist in the human world consciously or unconsciously.

  How serious are the implications of neglecting bias in the data?

As Data Scientists/ Data Analysts/Machine Learning Engineers and AI practitioners, we know that if our data sample does not represent the whole population, then our results are not statistically significant. Which means that we do not get accurate results.

Machine Learning models built on such data would perform worse on underrepresented data.

Consider an example from one of the critical domains, Healthcare, where data bias would result in devastating results.

The AI algorithms developed to detect skin cancer as perfectly as an experienced dermatologist failed to detect skin cancers in people with dark skin. Refer to the picture shown above.

Why did this happen?

Because the dataset was imbalanced. Majority of the images on which the algorithms were trained belong to light-skinned individuals. The data that was used to train these algorithms was taken from those states where the majority are white-skinned people. Hence, the algorithm fails to detect the disease in dark-skinned people when the images belonging to them were given to it.

Another AI application developed to identify the early stages of Alzheimer’s disease in people took auditory tests from people. It takes the way a person speaks as input and analyzes that data to identify the disease. But as the algorithm was trained on the data from Native English speakers, when a non-native English speaker takes the test, it wrongly identified the pauses and mispronunciations as indicators of the disease. (An example of false positive)

What are the consequences of this wrong diagnosis in the above two examples? Where in the development process have we gone wrong? How can AI bias occur?

There are multiple factors behind these AI biases. There is no single root cause.

1. Missing diverse demographic categories.

Sampling errors are also majorly the result of improper data collection methods.

Datasets that do not include diverse demographic categories will be imbalanced/skewed and there are higher chances of overlooking these factors during the data cleaning phase.

2. Bias inherited from humans.

As discussed above, bias can be induced into data while labeling, most of the time unintentionally, by humans in supervised learning. This can be due to the fact that unconscious bias is present in humans. As this data teaches and trains the AI algorithm on how to analyze and give predictions, the output will have anomalies.

3. During the feature engineering phase

During the feature engineering phase, bias can occur.

For example, while developing an ML application for predicting loan approval, if features like race, gender are considered, these features would induce bias.

On the contrary, while developing an AI application for healthcare, if the same features like race, gender are removed from the dataset, this would result in the errors explained in the healthcare examples above.

Research on handling AI Bias

AI is being used widely in not only the popular domains but also in very sensitive domains like health care, criminal justice, etc. Hence, the debate on biased data and fairness in the output is always on in data and AI communities.

There is so much research and study going on to identify how bias is induced into the AI systems and how to handle it to reduce errors. Responsible AI and ethical AI are also been adopted widely to tackle the problem of bias too along with other AI challenges.

Are we not responsible to reduce this data bias?

One of the primary goals of using AI in decision support systems should be to make decisions less biased than humans.

Should we leave this biased-data problem to the researchers and carry on with our regular data cleaning tasks and trying to improve the accuracy of our algorithms as part of our development work?

As Artificial Intelligence is growing deeper and deeper into our lives, bias in data that is used for developing these applications can have serious implications not only on human life but also on the entire planet.

Hence, it is everyone’s responsibility to work towards identifying and handling bias at the early stages of development.

What is our part to reduce data bias?

Every data Machine Learning engineer/AI practitioner has to take the responsibility of identifying and removing bias while he works on developing artificially intelligent applications.

Here are some of the steps we can consider to take this forward.

We should not blindly build, develop applications with whatever data is available to us.

We need to work with researchers too and ensure that diverse data is available for our model development.

We have to be careful during the data collection phase to gain enough domain knowledge on the problem we are working on to be able to assess if the data collected includes diverse factors and has any chances of bias.

During the feature engineering phase, we should study the features in-depth combined with more research on the problem domain we are working in, to eliminate any features that may possibly induce bias.

Explainable AI and Interpretable AI also helps us to build trust in algorithms by ensuring fairness, inclusivity, transparency, and reliability.

Testing and evaluating the models carefully by measuring accuracy levels for different demographic categories and sensitive groups may also help in reducing algorithmic bias.

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Prasuna Atreyapurapu:

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5 Tips For Managing Social Media Campaigns Across Multiple Languages

In the context of the current social media boom, e-marketers may be surprised – if not shocked – to learn that the majority of companies are not taking social media communication channels very seriously…or at least not yet. As Econsultancy’s ‘2010 Social Media and Online PR’ report found, 40% of the companies have “experimented with social media but not done much”, while only 26% of the business respondents said their senior managers were eager to adopt social media procedures.

And what’s most baffling is that a mere quarter of marketers say they would run multilingual campaigns in more than one country.

With a mere 31% of internet users being native English speakers, and over 80% of netizens preferring to browse in their mother tongue, the need for multilingual social media marketing campaigns is more critical than ever. As more and more marketers are likely to hop on the digital marketing bandwagon in the months to come, establishing a global presence across all social media platforms will help increase your brand awareness and make you stand out from the competition in a definitive way.

Going social and multilingual is a pretty straightforward process – however, there are a few intricacies to keep in mind if you want to reap the maximum benefits of multilingual social media marketing. The following five tips will make you a social media power user:

Do your homework

Depending on your exporting experience, you may or may not know which markets to target. There are some nifty online tools, such as Google’s Global Market Finder and Google Global, which can help you gauge the online markets for a particular product per region. Most businesses tend to gravitate towards the BRIC (Brazil, Russia, India and China) and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) countries as examples of emerging and highly lucrative markets.

Once you have identified the right markets for your product, you should engage in some in-country market research: what social media platforms do locals use, what is their disposable income, what are their spending habits, are there any cultural intricacies that need to be addressed? Allow as much time for research as needed and be ready to incorporate any findings in your digital marketing strategy.

Twitter? Create separate accounts for each market

Twitter has turned into the definitive vehicle for businesses wishing to spread their message. But there’s one caveat: however tempting it may be to create one account and tweet from it in different languages, bear in mind that your followers in Turkey, for instance, will not have a clue what your Chinese tweet means – and vice versa. It doesn’t take much to annoy – and alienate – the Twitterati.

If you take the time to create separate accounts and manage them locally, however, your feeds will have a more personal feel. An individual approach can work wonders!

Translate but don’t forget to localize

Automated translation tools may be free and help you get the gist but as far as business is concerned, you can’t afford to take the risk. Even Google Translate’s creators have conceded that it is imperfect in rendering the nuances of discourse, be they Facebook updates or quick thoughts Twitter style. It certainly pays to invest a little in hiring in-country native-speaking Twitter editors who would be switched on about local social media intricacies.

Be omnipresent

Facebook, LinkedIn, YouTube and most recently Google+… if you’re serious about wanting to establish a solid social media presence, you should engage on all fronts. Don’t forget that the communication channels popular in the English-speaking countries are not the be-all and end-all of social media. Renren in China, Yandex in the Russian-speaking world, Orkut in Brazil, and a host of hyper local social networks… if you’re looking to expand to the respective countries, establishing a presence on these social media platforms is probably your best bet.


Social media is all about interacting and engaging with one’s audience so don’t just broadcast your message – create discussions, encourage conversation, and you’ll soon see your social media influence take off.

How To Set Up A Paypal Account

There have been plenty of online financial transaction tools available to the public for quite some time now. Venmo, TransferWise, Stripe, and Payoneer to name a few. Yet, none of these have been able to reach the popularity of PayPal.

PayPal is useful for anyone who doesn’t want to add their financial information to every website or track every purchase made online. PayPal is a great way to maintain financial privacy and make convenient transactions without the security vulnerability that comes with entering credit card or bank account information for every purchase.

Table of Contents

If this is your first time learning how to set up a PayPal account, it doesn’t require as much time or effort as you’d think. In fact, it’s actually rather simple.

Types Of PayPal Accounts

First of all, there are two primary types of PayPal accounts to choose from when you set up a PayPal account: Personal and Business. Each account type has certain benefits. The account you choose depends on your reasoning for creating the account in the first place. 

A personal PayPal account is meant for the typical online shopper. If all you plan to use PayPal for is to send or receive payments from friends or do a bit of online shopping, all you’ll need is a personal account.

There used to be a Premier account upgrade option that has since been merged into the personal account. However, not everything offered by the premier account was rolled into the personal account. Instead, those features have been included in the business account.

The business account option is specifically set up for businesses. Selling products online and looking to accept payment in the form of credit and debit cards? A business account may be for you. A PayPal business account allows up to 200 employees to access the same account as well as other business related benefits.

Setting up either type of PayPal account follows roughly the same process and takes little time at all.

How To Set Up A PayPal Account

Before setting up a PayPal account, have your credit or debit card, or your bank account information ready. You should also grab an alternate form of identification such as a bank or credit card statement or a government issued ID for verification purposes.

Note: PayPal has different home pages pertaining to your current country. This will also affect your phone number and address possibilities when filling out the information required for your account. Ensure that you are on the correct site/webpage prior to proceeding with your PayPal account creation.

Each account type choice will have a short snippet of information about what that account type is primarily used for. It will also appear slightly different from the image above if you’re not currently within the US. In fact, once you select the type, you could be asked what purpose the account serves like in the image below for a Philippines account.

After selecting your account type, depending on the choice you made, the next window might appear slightly different in your case.

PayPal Personal Account

PayPal will verify your account with a 6-digit code sent via SMS. This verification is only used to create the account and is different from the verification that will be necessary to begin making monetary transactions.

The next window will require you to fill out more general information regarding your date of birth and address. It may also ask for proof of nationality, which you’ll have to verify using a driver’s license, passport, or government ID. 

Once filled out, select the Agree and Create Account button to complete the process.

From here, your account has been created, but you’ll need to add a payment transaction option such as a credit card or bank account to begin using it.

To begin sending money, all you’ll need is an email address.

We’ll dive further into the verification process for making transactions and payments in a later section.

PayPal Business Account

Next, you’ll be asked what type of business the account is for.

You’ll then have to provide personal information regarding yourself. The information you’ll be providing is a date of birth, your nationality, and a home address.

For your nationality, PayPal will require verification in the form of a government ID, passport, or driver’s license.

Verifying A PayPal Account For Transactions & Deposits

For safety reasons, PayPal requires verification prior to being able to use a credit/debit card or bank account for online purchases.

A personal account will have the following options of verification:

Where as a business account will have the following options:

A personal account’s verification methods work completely different to those of a business account.

Personal Account Verification

You can choose to link either your credit card and/or bank account to make transactions. For both methods, verification will require that the address on the PayPal account matches the address of your bank account.

In the case of your credit card, you’ll need to provide the credit card number, the card type, the expiration date, the 3-digit security code found on the back of the card, and the address.

For your bank account verification, you’ll need the bank name, account type, bank routing number, and account number. In certain countries, you may require a bank code in place of the routing number.

Both verification processes will require additional steps.

PayPal will charge $1.95 to your account for credit/debit card verification. You will then need to gather the 4-digit code from the charge which can be found on your credit card statement. Next to the 4-digit code you’ll see PayPal so it shouldn’t be too difficult to find.

Once you have the 4-digit code, you can then head back into your wallet to Confirm your credit card on file, fill in the 4-digit code where required, and complete the verification process.

The charged $1.95 will be refunded by PayPal immediately but may take up to 30 days to appear back in your bank account. If you’re willing to login to your bank account via PayPal, you can link it instantly. Once the information has been entered correctly, PayPal will flag this as confirmation of ownership.

For those who’d rather enter the information manually, you’ll be prompted to confirm it yourself. PayPal will send two small deposits between $0.01 and $0.99 to your account. They will take up to 3 business days to appear on your bank account statement. Once they do, you can complete the confirmation by heading back into your Wallet and entering in the exact amounts that were deposited.

If you wish to add an additional card or account to your PayPal account, you can do so using the same methods.

Business Account Verification

A PayPal business account will require the same steps for verification as the personal. The difference is that you’re able to send or receive money with only either an email or invoice being sent out. So long as the recipient currently has or is willing to create a PayPal account, the transaction can take effect.

The security when you set up a PayPal account may seem a little extreme but isn’t that what you’d want in a service that handles your money? Creating a PayPal account, regardless whether it’s for personal or business use, is a great way to keep your online transactions safe and secure.

You’ll no longer have a need to input personal credentials into every online store from which you want to make a purchase. This will save you more time for shopping and other things while also providing peace of mind in the long run.

Banning Trump From Social Media Makes Sense. But Beware The Downside

Banning Trump from Social Media Makes Sense. But Beware the Downside

President Donald Trump addressed his supporters from the Ellipse at the White House on Wednesday, January 6, before thousands from the crowd breached the Capitol Building. The attack that was largely planned and discussed on social media and extreme online communities, according to one BU researcher. Photo By Bill Clark/CQ Roll Call via AP Images

Trump Banned

Banning Trump from Social Media Makes Sense. But Beware the Downside When online hate speech moves off Facebook and Twitter, it migrates to smaller, extreme, fringe platforms, BU researcher explains

After a shocking day in American history when a violent mob, incited by President Trump, stormed and breached the Capitol Building, Facebook and Twitter temporarily banned the president from using their platforms. On Thursday morning, Facebook founder Mark Zuckerberg went a step further, announcing Trump will be banned from Facebook’s social media platforms until at least the end of his term on January 20.  

The events were a direct reaction to words that Trump has repeated on social media, and that he said at a rally Wednesday before the attack on the Capitol—baseless claims about election fraud, the election being stolen from him, and his loss to Joe Biden in November. 

“I think that banning [Trump’s] account is the right call for social networks, but it might have unforeseen consequences,” says Gianluca Stringhini, a Boston University College of Engineering assistant professor of electrical and computer engineering. He has been studying online disinformation, hate speech, and radicalization for years, and recently earned a National Science Foundation CAREER award to develop tools to rapidly identify coordinated cyber mobs.

In a recent paper, Stringhini and his collaborators studied what can unfold after radical online communities are banned from platforms. The researchers analyzed online posts made between 2023 and 2023 from r/The_Donald and r/Incels, two communities that were banned from Reddit and subsequently moved to stand-alone websites. They found overall that having them banned significantly decreased posting activity, reducing the number of posts, active users, and newcomers. 

But r/The_Donald users that migrated to an independent website called chúng tôi showed signs of increased toxicity and radicalization. According to Stringhini, their findings paint a nuanced picture of the effect of platform moderation action and should help inform decisions that platforms, and government officials, make when it comes to dealing with false and hateful messages. 

The Brink caught up with Stringhini to discuss Wednesday’s events, and what impact a ban on Twitter and Facebook could have on Trump and his followers.



A With Gianluca Stringhini

The Brink:

Can you explain how Wednesday’s events at the Capitol were fueled by online communities? Do you see a clear connection?

The Brink:

Do you think it is a good idea for platforms like Twitter and Facebook to ban President Trump?

Stringhini: I think that in the short term the ban will help reduce the spread of conspiracy theories on Twitter and Facebook. As a side effect, however, many supporting Trump will feel like they are being censored. Without mentioning the incitement of violence, Donald Trump’s Twitter account has been sharing disinformation and conspiracy theories for years, often coming from those same polarized communities that I previously mentioned. The amplification effect that his account has in spreading this false information is staggering, because millions of people take his posts at face value. I think that banning his account is the right call for social networks, but it might have unforeseen consequences.

The Brink:

What did your research find about bans and their impact on limiting false information and radicalization?

Stringhini: In our work we provided two case studies of communities that after being banned on Reddit migrated to their own independent website, in this case the two were chúng tôi and chúng tôi We found that these migrations resulted in lower activity by users, possibly because the limited number of topics available on the platform made it less appealing to users who previously could post on any subreddit. We did however find that the users who migrated and remained active on chúng tôi showed increases in signals associated with toxicity and radicalization. This paints a nuanced picture of the effect of platform moderation actions, because while fewer users are exposed to toxic content, those who are [exposed to toxic content] become decidedly more extreme, which could lead to more virulent online activity or even real-world violence.

The Brink:

Now that Trump is banned, even if it’s temporary, do you think it’s likely that he or his followers will move to a different platform?

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