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Marketers can no longer afford to make 12-month marketing plans and review them annually. The agile approach of marketing enables them to review the performance of their campaigns every 2 weeks, recalibrate the process and iterate accordingly

There was a time when marketing was fairly simple. If you covered print, radio and television, your marketing campaign was in good shape. Marketing plans were made annually and were rarely changed.

With those simpler days gone, marketing is evolving at a supersonic pace. Most marketers still work on quarterly plans. However, in this digital world, a lot of change happens in 90 days. Marketing teams need to respond accordingly.

For example, team one measures, iterates and recalibrates their process every two weeks instead of a quarter.

Team two only adjusts their plan every quarter.

Team one is 543% faster and delivers 6x more often.

Sounds efficient, right?

While agile methods deliver at this rate, traditional marketing won’t allow you to reach this level. You will have to adopt an agile marketing methodology. 

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What is the Agile Approach to Marketing?

Inspired by the agile software development methodology, an agile approach to marketing allows online businesses to adjust their marketing strategy according to the latest changes in the market to reach potential customers quickly.

This approach involves planning, executing, measuring, and reiterating your marketing strategy with the focus on frequent releases, deliberate experimentation, and unending commitment towards customers’ satisfaction.

If you’re a marketer who wants to know how exactly the agile approach can play out in your marketing department, this short guide will give you everything there is to know about agile marketing including benefits, examples, key elements, common Q&As, and mistakes to avoid while implementing this approach.

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Benefits of Agile Marketing over Traditional Marketing

In simple terms, an agile approach helps marketing teams to work smartly and more effectively to produce better and clearer results than traditional marketing methods.

1. Increased productivity

The benefits of the agile approach over traditional marketing are:

Agile marketing teams get between 30% and 40% more done compared to traditional marketing teams. The two reasons attributed to this are the fact that they do less reworking and that they are working on the right priorities.

2. Transparency

The agile approach achieves transparency in two separate ways. Firstly, it allows sales, operations, and management to clearly see what the marketing team is working on.

Secondly, it encourages the marketing team to engage closely with customers and create a high degree of honesty to satisfy those customers.

3. Measurability

The marketing teams run small experiments, measure results and then focus on the strategies that have worked. This way, the team can better manage content creation, distribution and promotion to yield better results.

This image shows a detailed statistical breakdown of the benefits of adopting an agile marketing approach.

Case studies of successful agile marketing implementation 1. SEMrush

The online visibility management and content marketing SaaS platform encourages its marketing department to be agile at all levels. With a flat structure, SEMrush empowers the teams to control over how to do the jobs that management deems necessary.

Daily standup meetings ensure that people are staying on track and the trust placed in each team member encourages involvement from everyone. Sprints enable the teams to experiment rapidly, measure the results and learn on a continuous basis. Simultaneously, the teams are at liberty to remove people who aren’t contributing.

The result: As mentioned by Olga Adrinko, SEMrush’s Global Head of Marketing on a podcast, the average revenue growth year over year from new markets was greater than 90%. The company gained 500,000 new users in eight months.

2. Santander

The UK based Santander, a consumer finance brand realized that the traditional marketing cycles of lengthy review cycles weren’t working for them anymore. They adopted an agile approach by releasing low-risk campaigns in two-week sprints. The successful campaigns got more budget while the unsuccessful ones were abandoned.

The takeaways, in terms of statistics reported by MarketingWeek, were:

Loyalty to the brand increased by 12%.

The Net Promoter Score (NPS) was at an all-time high in 17 years.

Positive sentiment was 90%, the highest they ever received.

3. Northern Arizona University

The university had a traditional four-member team creating an annual budget based on the goals and designing specific marketing projects. With the help of agencies, they would create around 50 pieces of collaterals every year.

Then, the digital wave started. Despite multiple rejigs, they were unable to keep up with client demands. Their Director of Strategic Marketing, Ann Marie deWees discovered agile marketing. They structured two-week sprints instead of having individuals take up entire projects.

They collaborated with the IT team to create a designer group instead of relying on external contractors. With this approach, they would break down projects into smaller pieces and distribute them among members based on their skills and availability. This way, they would get projects done within two weeks rather than having to wait for the collaterals to come back, get edited, revised, and finally go live.

The takeaways, as published by UniversityBusiness include:

Content production increased from 50 pieces to 200 pieces (400%) in the first year.

Completion rate of sprint tasks was 95%.

20% cost saving.

Client satisfaction increased by 30% in six months.

 4 key elements of agile marketing

These four key elements will help you take a deep dive into agile marketing:

1. Having a strategic vision

Crucial to a business, a strategic vision allows you to break down a long-term plan into yearly, quarterly, monthly, weekly (and sometimes daily) plans to meet your major business goals.

In simple words, don’t be married to your long-term plans. Instead, pivot and adjust as and when necessary to identify the best way to serve your customers.

Your marketing strategy must be flexible and adaptive.

2. Experiment deliberately

In agile marketing, strategies are adopted based on experiments done by making small changes, testing them over a small period of time and analyzing the results.

This cycle runs on loop until you have a well-defined marketing strategy that generates the desired results.

Agile marketing means always testing, iterating and improving.

3. Data-based action aligned with business goals

Data helps marketers to decide on the next experiment. But the problem with marketing is, there are so many different kinds of data, such as traffic, social media shares, email campaigns, and so on.

So, how does a business ensure that its marketing team is not focusing on the wrong type of data?

Choose the right Key Performance Indicators (KPI’s) based on your business goals and measure the progress towards those goals.

4. Fast approval process

Agile marketing is a fast-paced approach to content creation, distribution, lead generation, and conversion. But, when businesses adopt agile for the first time, they often always hit one of the biggest roadblocks to fast implementation, a complicated approval process.

I’ve personally witnessed how agile strategy has failed for many businesses due to their long & complicated approval processes.

McKinsey shared a perfect example of an international bank that wanted to experiment with a new email offer through an agile approach. Their marketing team put together a mailing list, wrote the copy, designed the template and send it to their legal team to get the required approvals.

After eight weeks, they got the approval and they sent out the email.

Result? – The whole test became irrelevant due to the eight week wait time.

Set clear expectations by conveying the deadlines whenever you need approvals.

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Common mistakes to avoid while adopting an agile approach

The agile approach will definitely make a huge impact on your marketing results. However, be careful of some of the old habits that might ruin the effectiveness of the agile approach. Here are the three common mistakes you must avoid while implementing agile marketing.

1. Don’t make large bets

The traditional marketing approach is about coming up with a big plan and working towards it with the hope of yielding good results one day. In agile marketing, you can still achieve a plan like this with a focus on small wins and iterate based on data to reach the big goal.

2. Never stick to a specific plan

Agile marketing brings results when you keep your strategy flexible. In fact, 54.8% of surveyed marketers have reported that changing gears quickly has been the biggest benefit of going agile.

Be open to new ideas and experiment with them, even if it means rewriting the milestones or reassigning the tasks to other team members.

3. Don’t let your “gut-feeling” guide your marketing strategy

Old-school marketers often ran campaigns based on instincts. But in agile marketing, the idea is validated on the basis of data, not gut-feeling.


While traditional marketing is predictive, sequential and rigid, the agile approach is adaptive, iterative and flexible. Agile is well-suited for the marketing domain, which is fast-paced and dynamic.

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Niladri Dutta: Enhancing Deep Learning Innovation With Knowledge

Tardid is a technology company committed to bring autonomous prescriptive solutions for industrial assets by combining both the worlds of physics and machine learning. The company specializes in providing AI-based prescriptive maintenance for large metallic structures and machines. Tardid’s platform “Brainbox” is designed to detect anomalies, prescribe maintenance and provide remaining useful life of the asset with logical reasoning, be it at the property level or due to influencers influencing failures. 

To do good ethical business, the company has implemented a strong culture and progressive policies within the organization. This is because doing good business means a big commitment from all of its team every single moment and in every single action. Tardid’s commitment is reflected in the personality of Brainbox and its business, internally as well as externally. 

Recently, Tardid delivered “Autonomous crack, thickness degradation and leakage” detection system to one of the largest Oil and Gas companies for their LPG cylinder refilling plant. The solution combines machine learning and physics to prescribe current health and the remaining life of the cylinder and possible usage. LPG cylinders operate in a hazardous condition and are handled harshly. The solution which Tardid, has provided to the oil and gas company enables them to continuously monitor external and internal loading patterns and reject cylinders that cross the security threshold. 

Leadership That Guides The Evolution

Niladri Dutta who serves as the CEO at Tardid, has a background in protocol stacks, large transactional applications, and analytics. The good 60 percent of his career was in telecommunication and then the paradigm shift in AI. It was difficult due to the nature of the shift; it was like discarding all the ideas and rules that formed the basis of his entire way of thinking. The phase was very challenging, but Niladri was able to adapt and absorb a whole new mindset. 

He loves the direct link between decision and outcome. Niladri prefers building an innovative product company that helps in better understanding, decisions, eliminates the need for humans working in hazardous conditions, creates job and serves society. The core of his role is to ensure that Tardid has a long-term strategy in place that keeps the team and customers excited all the time. In order to lead this strategy, Niladri constantly recruits the best people to his team, explores industrial failures and unfortunate situations to guide the evolution of “Brainbox”, its AI product and meeting with customers to ensure continuous growth.

Serving Nation With Innovative Services

There is no better service than the one towards ones’ nation, not only it is their duty but also their responsibility to contribute towards the nation which has provided them all. Tardid was fortunate to get its first project with the Indian Defense. The company’s core vision is to become a global leader in Artificial Intelligence (AI) Product Providers for industries dealing in heavy industrials. Tardid is continuously working towards providing AI products for reducing their unplanned downtime and increasing productivity and higher ROI. In fact, in collaboration with a few strategic customers, the company is building unique AI products which are first of their kind.

Lessons Derived From Real-Life Experiences

Niladri is a near-fatal air crash survivor. The first thing crossed his mind is how safe people are with these heavily researched and highly innovative assets, like an aircraft. Things can go wrong in a second. It was disturbing but Niladri realized the depth of what Albert Einstein said, “We can’t solve problems by using the same kind of thinking we used when we created them.” According to him, this is one of the greatest lessons he ever learned regarding leadership. He suggests to “keep nurturing ideas, optimize your strengths and build a structure around you that mitigates your weakness.” 

Allied Expertise Against Business Challenges

Niladri always had an inkling that running his own business might be the right path, but he has never worked for himself. He did his graduation in electronics and has worked for large IT companies who have large clients like telecom service providers, shipping liners and manufacturing. The first thing to do was find a business partner – Niladri has the technical knowledge, but he needed help to build a good company. He found Aastha Verma who did her post-graduation in marketing from Symbiosis and had perfect expertise. The second challenge was to build a good product, and he found Dr. Giri who did a Ph.D. at NTNU and was plugged into the NTNU tech scene and had a perfect understanding. They all met at the perfect time. 

Acceptance and Improvisation: Vitality of Leadership

In Niladri’s opinion, “As an innovative leader, one must be always willing to learn, explore and accept failure as the first step to success. At the cost of sounding cliched, acceptance of failure and the will to improvise and attempt again is the most vital attribute of every innovative leader. To embrace the learnings from failures which could be of the self or any one else’s, one must keep learning and moving forward.” One must not get discouraged by the world not accepting their ideas in the beginning, they should be ready to be laughed at and humiliated as well, but he suggests to keep self-belief and keep innovating, as this is a journey for innovating all the time.

Customized Product Line

Innovation is a continuous process, Tardid’s products are kept under a constant hammer to make it more appealing to the audiences. One such process was to de-bundle the platform into a more modular format so that the customers find it easier to adopt into their organizations. Furthermore, the products are designed in collaboration with customers to meet their exact requirements.  

Technology-Enabled Digitized Consciousness

AI is undertaken in conjunction with Machine Learning, Physics, and Deep Analytics, where machine learning looks for underlying trends, and models help in understanding the influencers, further, the knowledge is used to analyze specific issues. Data can be in the form of digital information, imagery, signatures, visual information, text or unstructured data.

AI is disruptive, and through this comprehensive overview, Niladri says he would like to explain to policymakers, opinion leaders, businesses and interested observers, that AI will alter the world and will raise important questions for society, the economy, and governance.

Futuristic Transformation from AI

AI is a technology which will transform every walk of people’s life. It is a wide-ranging technology which will make every one of them to rethink how they integrate information, analyze data, understand the influencing parameters and use the resulting insights to improve decision-making supported by scientific reasons. 

AI is not futuristic vision, but rather that is something already available and can be easily integrated and deployed into a variety of sectors. AI will make a huge impact on the world while enhancing human capabilities in significant ways.

Words of Wisdom 

An Agile Air Force Slashes Time To Roll Out New It Capabilities

Can an organization really cut development time more than 70 percent by embracing the agile philosophy and open architecture? The intelligence-gathering arm of the U.S. Air Force says it’s done just that.

But the cost savings aren’t the only numbers that stand out. Under the DCGS’s old proprietary architecture, the IT team took an average of 84 months to bring new capabilities to the surveillance and information-analytics system, Haga said.

The team has now cut the rollout of new capabilities to under six months. “We’re looking to be able to collapse it further than that,” he said recently.

The move to open architecture, cloud-based IaaS, and the agile cooperative development model began in 2014, with pilot programs rolling out last year. After training more than 350 civilian workers, military members, and contractors on the new processes, DCGS is now moving to full implementation, Haga said.

New capabilities

DCGS, which collects data with surveillance planes and drones, has already added several new capabilities, including full-motion video capture and high-altitude exploration, that would have taken years under the previous model.

One of the biggest IT problems across the U.S. Department of Defense “is we have all these closed architectures,” said Haga, one of the team members who pushed for more open systems. Workers were also stuck in “bad processes,” including excessive requirements to create documents that were never read again after they were written, he said.

Avoiding $100 million mistakes

One of Haga’s goals was to reduce the cost of decision-making for people who were making the final call on projects. In some cases, adding new functionality to the DCGS meant making “$100 million decisions” that didn’t always work as intended, he said.

But with open architecture and IaaS, the DCGS can now focus on purchasing individual components instead of an entire system, Haga said. 

New flexibility

One of the core pieces of the new open infrastructure is an IaaS model, with the Air Force leading a team of multiple vendors to implement an IaaS private cloud as a platform for other technologies, Haga said. IaaS has given the organization new flexibility, Haga said.

“Tomorrow, if there’s a better widget coming out of HP, or coming out of NetApp or Brocade, we can pull that component out, because it’s isolated; we can stick a different component in, and then we just map the interfaces,” he said. 

The move to agile methodology and an open architecture has taken work, with people at DCGS and outside contractors having to embrace a new development model, Haga said.

But under the cooperative agile development model, the end customer is constantly involved in the process. Developers meet weekly with the group that asked for the changes to the IT systems, and once a month, the end customer spends two days working with the developers and program managers “to architect what they want,” Haga said.

Part of the move to agile development is a shift in thinking that embraces change as a constant, he added. 

“Under our old process … the program manager would get the requirements from the user, get ready to put something on contract, and if the customer came in and said, ‘Hey, I want this instead,’ then that was looked at by the program manager as a frustration,” he said. “In agile, it’s looked at as, ‘Thank God for telling me, so I didn’t go any further.’”

Guide To The Essential Roles Of Agile And Agile Team

Introduction To Agile Roles

Project scheduling and management, project management software & others

The word agile means flexible or to move quickly. The Agile teams are formed as a part of project management, especially for the software development in which the whole project is divided into different modules or phases, and continuous assessments of the project after completion of every module or phase and the solution is achieved through the collaboration between the different cross-functional agile teams working on the project.

Broad Classification of the Agile Roles Based on the Project Hierarchy

Below is some classification of agile roles, which are as follows:

1. Project Level Roles

The project-level teams include the following profiles/roles:

Business Sponsor

Business Visionary

Technical Coordinator

Project Manager

Business Analyst

Project Level roles are the project steering roles that take the entire governance decision of the project. The project managers are the ones responsible for the budget analysis of the project. The project management level professionals provide strategic control and decisions related to project execution and implementation.

2. Solution Level Roles

The Solution Development Team roles include:

Business Ambassador

Solution Developer

Solution Tester

Business Analyst

Team Leader

These are the roles related to product/software/service development. These professionals are the developers, programmers, testers, etc., who develop and test every technical aspect of the product/software/service.

3. Other Supporting Roles

Business Advisors

Technical Advisors

Workshop Facilitator

Roles of an Agile Team

The roles of an Agile Team are as described below.

1. Stakeholder/Owner

The product owner is the stakeholder or the client, and the product owner is the most crucial role as the client has the vision and shares that vision of the end product with the team. The stakeholders are constantly updated with the project’s progress so that the product can be reviewed at the end of every phase. The stakeholder and the scrum master together prioritize the work.

2. A Scrum Master/Project manager

A scrum master is the top dog of any organization. A scrum master is the project manager who outlines the entire project and guides the agile team. They supervise the daily activities of the project, mentor the team, and track and monitor the project’s progress. A scrum master is the one who decides the project deadline and eradicates any obstruction in the way of project implementation.

3. Agile Team Members 4. Development Team Members

The development team members, often called “techies,” are those involved in the project responsible for creating the product, service, or software. Development team members comprise the programmers, testers, engineers, etc., who play key roles in the product or software development. The development team members are expected to be multi-taskers and multi-skilled professionals to utilize their skills for the project implementation.

5. Agile Coach

An Agile coach or mentor is a highly experienced professional who has implemented and executed Agile projects. An Agile coach or mentor shares his experience and expert opinion with the Agile team members. The Agile mentor is the one who studies the project thoroughly and shares the feedback for the enhancement of the project. The Agile mentors apply agile principles and knowledge while executing the project while not involved in product/software development.

6. System Architect Roles

The Agile architect is the cornerstone for any successful project as the architects define and design the overall architecture. The role and involvement of the architect depend on the type of project. The system architect can be an individual or a small team that works closely with the Scrum Team and the product owner or the stakeholders for the project’s success. The Architects define the major and minor elements of the project and design the interface among the different subsystems of the project. They actively participate in stand-up meetings with the client/stakeholder, seeking to comprehend and articulate the project’s progress and any challenges encountered.

7. Product Management

The Product Management team works with the customer, and their role is to collect and understand the customer’s needs and requirements. Also, the product management team communicates with the product owner to establish peace and balance between the product owner and the customer to define and understand the system feature.

Recommended Articles

This has been a guide to Agile Roles. Here we have discussed the Essential Roles of Agile and the Agile team with the Broad Classification. You can also go through our other suggested articles to learn more –

Incorporating A Sustainable Approach: Interview With Eco Park Resort Group Ceo Nick Vermeyen

Eco Park Resort Group aims to develop a self-sustainable Eco Resort Park that would use natural resources in order to power its infrastructure and tokenize its securities through blockchain technology.

The platform taps into the concept of real estate asset tokenization wherein a real estate asset is converted into a token on the blockchain and put up for sale. This innovative method can help organizations and companies raise capital from crowd sales and thereby makes the funding accessible to a broader section of the audience.

Eco Park Resort Group’s utility token ECO is developed for use to pay for any services or products in their resorts. The token is currently in its presale round and can be bought here.

In conversation with Eco Park Resort Group CEO and founder, Nick Vermeyen we discussed the Eco Park Resort Group platform, their presale, the Eco Coin, collaborations, and much more.

1. Tell us more about your vision behind creating the Eco Park Resort Group?

The vision and the idea behind creating Eco Park Resort are that after being in the Real Estate industry for the past years I learned that young families, find it harder to come up with a down payment for a house since the Real Estate market is climbing every year in prices so I came up with the idea of fractional ownership, started doing my research, turns out that it is something that isn’t widely done, even though it has been around for several years, but due to the paperwork involved it just isn’t attractive enough for big investor groups or construction companies.

After reading more and more about Tokenization with Blockchain Technology, I threw myself into my work and did all the research I possibly could on fractional ownership combined with blockchain technology, and turn that into a concept where we can give mainstream access to investments, while at the same time being able to enjoy different benefits.

 Eco Park Resort is a project that will mainly focus on bringing access to investments for all households with different forms of investing, being it in our Utility Token ECO Coin or our future Security Tokens, and become part-owners of the park, this way small investors can start within their budget, and big investors can diversify their portfolio or invest a custom set amount.

As well will we focus on Eco-Development and be an example to other resorts and hotels, to tokenize their securities and implement blockchain technology into their corporate structure, and climate change into their business model, meaning you do not need to lose any comfort or style by incorporating Eco-friendly materials and ways of construction. 

2. What makes the platform stand out from the rest of the space?

It’s a unique concept, Not one hotel or resort chain has done this before, as far as we know we are the first in the Hospitality Industry to ever tokenize their assets using Blockchain technology, and this is on a Carbon Free Blockchain, thanks to Polygon.

 Of course, there are companies out there that tokenized their stocks already or implemented blockchain technology into their corporate structure, but focusing on Eco-Development and being a Luxury Hotel or Resort, No, not yet, & we are the ones or at-least hope to become one of the industry leaders and set the example to other big hotel & resort chains in the world.

3. What is the Eco Coin? What are the use cases of the coin?

Eco Coin is our Utility token, based on the Polygon blockchain technology. It is one of the core assets of Eco Park Resorts. Users possessing Eco Coins can buy them, to hold, stake & earn rewards, book their holidays, or use them in our Resorts and enjoy a membership and a fixed discount based on the number of Eco Coins they hold in their wallets, these discounts apply on almost every service in our Eco Park Resorts. 

Examples being, pay your bill in our restaurant or bar, paying for any service offered, and even buying or exchanging your token will be an option in the future.

 Main Features

 The first cryptocurrency token dedicated to Eco Development 

 Holders will be able to stake, earn rewards or discounts

 Community Vote in activities in our Resorts 

 Unique Eco System 

 Security Token Backed 

 10% of Total Supply for Humanitarian Aid

 4. Tell us about your pre-sale? Where can users buy the Eco Coin?

Our Pre-Sale will take place on the Pinksale.Finance platform, them being a well known and trusted platform we choose to do it with them as they offer other options as well, for example, team vesting to let the community see you are vesting your tokens or locking your tokens to maximize trust to any investor on the Pinksale Platform.

 The Pre-Sale Price on Pinksale will be: 1 MATIC = 20 ECO (0,08$ depending on price change)

The Public Sale Price on Exchanges will be: 1 MATIC = 14 ECO (0,11$ depending on price change) 

Only 0,07% is allocated for the Pre-Sale, so it is a real opportunity for traders looking for a token that can bring huge value in the future. 

Buy your ECO now, HODL as long as you can, and sell when we open our first park, just wait and see what will happen in the next months.

 Token Symbol: ECO

Total Supply: 10,000,000,000 ECO

Pre-Sale Supply: 7,000,000 ECO

Pre-Sale Start: 07.05.2023

Pre-Sale End: 22.05.2023


Audit link:

5. Are there any partnerships or collaborations that we can look forward to?

As to our partnerships, we have some exciting news to announce!

We are partnering with chúng tôi after reaching our investment caps in the pre-sale.

Stobox is a well-known Company and a 4-time award-winning company, promoting the adoption of the crypto-economy and building a diverse ecosystem of products and services. 

 Other partnerships included being listed on the following exchanges:

We looking forward to announcing more in the future!

6. Community engagement is an important part of any platform. How are you ensuring that you engage your community?

We launched an Airdrop that was ongoing until the 5th of May, and by now more than 1000 people signed up, fulfilled all tasks, and dropped their wallet address to receive their tokens after the pre-sale is chúng tôi well are we having an Early Investor Loyalty Program which will run continuously during the Pre-Sale to motivate people to invest in Eco Coin, the reward is: Buy at least 500 MATIC worth of ECO Coin and get whitelisted to receive an additional 100-500 Eco Coins for free, if they did the airdrop as well then they got to enjoy an even bigger reward!

This way we want to thank our Early Birds for supporting us in our Journey. Early Bird Whales, Venture Capital, or Independent Investor, that want to invest a custom amount can always contact us directly to speak about what we can offer them as a reward: [email protected] They will of course also get invited to special events. As can they apply to even become a board member depending on the amount they plan to invest.

In the Resort, we will also provide co-working offices and mentoring for starting entrepreneurs in the crypto or NFT space, real estate. We will reserve a spot in every Eco Park Resort to construct our In-House NFT Gallery! I personally think that our future NFT Gallery is one of the biggest community engagement factors we have right now because the NFT space is so hyped up. 

So we want to give digital artists the chance to promote and sell their first digital artwork since NFT Galleries are mostly reserved right now for high end hyped up NFT projects and have nothing or not much to do anymore with the authenticity of the art, we would love to be a change for them and provide them with an honest chance to launch their collection and promote and sell it to their community.

7. What lies ahead on the Eco Park Resort Group roadmap? Talk to us about it. 

Road-map 2023

2nd Quarter, 2023

Development Utility Token -Website + Social Media Design 

ICO (Initial Coin Offering) of our ECO COIN on Pinksale.Finance, 

Our Utility Token, used for a various number of services 

SPV Incorporation

3rd Quarter, 2023 

STO (Security Token Offering) for the further development of the Resort 

Design reveal of our 1st Eco Resort. 

Prospecting of land, finalizing, construction plans, licensing. 

Start Development of our Eco Resort.

4th Quarter, 2023 

Reveal all the functions of our ECOCOINS. (Staking, Rewards, etc…) 

Pre Opening Event (Guestlist). 

Optimizing website & platforms for the park & management of our tokens.

 Road-map 2023

1st Quarter, 2023

Grand opening of the 1 Eco Park Resort

(if everything is according to plans, still subject to change) 

Securing future partnerships + investors

2nd Quarter, 2023 

Poll in our community to analyze where to open our second resort. 

Reveal separate unique real estate tokenization projects.

3rd Quarter, 2023 

Reveal of poll results for opening the second resort 

Prospecting regions for the second park 

Reveal of second park design + location

4th Quarter, 2023 

STO (Security Token Offering) for the further development of the second Resort 

Design reveal of our 2nd Eco Resort. 

Prospecting of land, finalizing, construction plans, licensing. 

Start Development of our Eco Resort.

For more information on Eco Park Resort Group, please check out their official website.

Creating A Digital Marketing Campaign For An E

How to Create An Effective Digital Marketing Campaign for Your New e-commerce Business

The following six points will outline some very important points to know as you begin to develop your first digital marketing campaign. Keep reading to learn how to develop a strategy that is economical, results oriented, and lean.

1. The Key Starting Point is Great Web Design

As an e-commerce startup, you aren’t a business that has a website. Your entire business model along with any chance of success is wrapped up into your website. This means that you cannot afford to cheap out on things here.

Find a good web designer to help you create a great website, select the best possible shopping cart solution that you can afford, and pick a hosting solution that can handle plenty of transaction volume. Remember that all of the content that you create and curate is intended to drive people to your e-commerce site. Be sure customers aren’t disappointed when they arrive.

Abel & Cole is one example of a well designed and intuitive e-commerce website. The company offers sells various boxes of organic food to health and environmentally conscious consumers. Think LootCrate for foodies. The site is full of great visuals, and offers up lots of great content. This is great for visitors who want to spend some time exploring and getting to know the company.

However, in addition to catering to these customers, Abel & Cole also prominently features a choose your box option on their main page that takes visitors directly to the place where they can select their box and place their order.

2. Use Twitter to Aggressively Seek Out Customers And Build Relationships

There are many social media platforms that you can use to share content and promote your business. You may not participate in all of them. However, it is a safe bet that you will become active on Twitter. It’s a great place to get your voice out and let people know about your brand.

Just keep one thing in mind. If you are only using Twitter to broadcast messages and engage with people who have already found you, you’re missing opportunities. Maximize your use of this platform by finding conversations relating to your industry. Then, jump in with your thoughts, opinions, and knowledge. Find influential people in your space, follow them, and start engaging them and their followers.

Does it work? If you ask Dave Brookes of Teusner Wines, the answer would be yes. Brooks became an active member of Twitter. He searched the platform using keywords relating to the wine industry. He reached out to influencers. He started conversations. He participated in existing conversations. The result was increased traffic and winery tour bookings. This wouldn’t have happened if he stuck to Tweeting about the latest shiraz.

3. Know Exactly Why You Are Using Each Social Media Platform…

…and why you are posting each piece of content. As an e-commerce startup, it’s important to keep things lean, streamlined, an economical. Everything you do in your digital marketing campaign must have a purpose. There aren’t enough resources to jump into a platform, simply because it feels right. Nor is there time to create or share content because ‘some people might like it’.

If you are going to become active on a social media platform, be sure that you can clearly identify your goal in doing so. If you are creating or sharing a piece of content, know what your purpose is. Are you trying to help your branding efforts? This is where content sharing your story and values is valuable. Are you trying to drive people to a landing page? This is where promotional content is best used. Are you trying to boost likes by posting something viral? Stop wasting your time.

Joie De Vivre is a luxury hotel chain in California. They decided to focus on using Twitter as a means to drive sales by offering deep discount offers with extreme time limits. The result was getting reservations for more than 1000 rooms in less than a year.

Remember that you don’t have to be present on every platform. It’s perfectly reasonable to pick and choose. However, when you do decide to go active on a social media website, do so with specific goals in mind, and ensure that your activity on that site furthers those goals.

4. Use Personalization For UX And Retention

Personalization is important to people. In fact, it is so important that many people are willing to give information that they normally would not in order to have a personalized experience with your website. Use personalization to recommend products based on previous purchases. Greet new visitors and let them customize their own user experiences based on their needs. Remind customers about abandoned shopping carts. Create content that meets the needs of all of your buyer personas.

Zumba fitness once took personalization to a new level when they sent invitations to their annual conventions that contained personalized name badges for the recipients. This seemingly small gesture really earned a great response.

Great content marketing strategies involve reaching out to customers in unique and personal ways. Make an effort to provide your audience with content that speaks directly to their needs.

5. Work Hard to Establish Trust And Thought Leadership

Few things drive conversions, engagement, and traffic more than trust and thought leadership. Establish thought leadership by knowing your industry and your products inside and out. Become a source of information. You can do this by trying out a few of the following techniques:

Participate in Question And Answer Forums Like Quora – Find questions relating to your industry, and provide detailed, expert answers.

Create Long Form Content Such as eBooks And White Papers – This content tends to be popular with lower funnel followers and decision makers.

Produce Product Demo And How to Videos – Be the first source for people who are using your products.

Create And Upload Informative Presentations – This helps potential customers see what you have to offer.

Be Responsive to Customer Service Requests on Social Media – When customers hit you up on Twitter with questions or concerns, responding quickly and professionally will boost your reputation with them and those who are watching.

If you establish thought leadership, you have already gone a long way towards building trust. To further build trust, be consistent, truthful, and reliable with your content. Here is an article where Forbes weighs in on thought leadership.

6. Using A/B Testing Will Increase Likelihood of Long Term Success

The smallest things can make a big difference in digital marketing. Moving a CTA button, adding a trust badge, changing a font, or even adjusting an image very slightly, can have a significant impact on the way that visitors react and interact with a landing page. This is why A/B testing is extremely important, and why successful companies test and retest each time they make a change.

In one case, Nature Air A/B tested two landing pages. Both were identical except one page had a more prominent call to action box. Testing showed that this small change earned them 591% more conversions. So, what makes changes like this so effective? Behavioral economics is the use of psychology and emotion to influence the behavior of users regarding financial decisions. In this case, creating a larger call to action box provided psychological incentive for more people to convert. In this case, the technique employed was anchoring. Here are a few other examples of behavioral economics:

Providing Social Proof

Implying Scarcity

Establishing Authority

Limiting Choices


Smart, streamlined, deliberate, informed, data-driven, and aggressive; these are the words that should describe your e-commerce startup’s inaugural digital marketing efforts. By applying the knowledge you’ve received here, you should be well on your way to success.

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