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While the publishing industry is not going to die anytime soon, the ability to self publish books is quickly becoming a disruptive force that is opening up a world of opportunity to people. However, it’s not as simple as slapping together a PDF, designing a cover in Microsoft paint and throwing something up on Amazon.
1. Platform
Everything starts with your platform. You can’t write a book in a vacuum, throw it on Kindle, and hope that people who know nothing about your work will find out about your book. Seth Godin says we’re obsessed with interrupting strangers. However, a platform gives us the opportunity to build a relationship with an audience and to create a book specifically for them. That’s who a book needs to be written for. They’re going to be the ones who buy your book and tell other people about your book. Your platform is the foundation for a successful self published book.
Unless you’re a celebrity, if you don’t have a platform, start here. If you’ve spent the last 4 years writing a book, and you don’t have a platform, you’re facing an uphill battle to sell the book. Start a blog, podcast, web show, and build your small army. Give them the book for free if you have to.
2. Something to Say
When you write a book, intention and motive play a big role. If the only reason you’re writing it is to make money or inflate your ego, it will water down your work. Don’t write anything just because you think it will sell well. Don’t forget that just because it’s words on a screen or page, it doesn’t mean your reader can’t feel what you’re thinking. When I spoke with Guy Kawasaki about his latest book, he told me “write the book because you have something to say.” Even if there are books on similar subjects, don’t forget that nobody can say it the way you can. Why do you think there are so many books on social media? Don’t get caught up in the echo chamber. Have an opinion and your book will stand out.
Treating it As If You’re Working With a Publisher
This is where the highest quality self published books are separated from the ones that get buried.
3. Editing
There’s a reason that a publisher had multiple editors looking at your book before it hits the shelf. Despite that I’ve still seen print books with typos in them. Whatever you do, hire an editor. Even if you’re the best proofreader in the world, it’s hard to see your mistakes when you’re so closely tied to the work. The same person who won’t complain too much about a typo in a free blog post, will go nuts over typos in a 99 cent book. This is just one of the many areas where you can overcome the stigma of being self published.
4. Layout/ Cover Design
Amazon is a highly visual medium. When you’re browsing books. the first thing you see his the cover. If you’re a skilled graphic designer or artist, then you may be able to design your own cover. If not, hire a freelance designer. You wouldn’t show up in blue jeans and a t-shirt to your wedding. If your book matters to you, which I ‘m assuming it does, invest in the cover design.
5. Marketing Plan
“Book Promotion is a Marathon not a Sprint” – Carrie Wilkerson, The Barefoot Executive
You’ve built a platform. You’ve written the greatest book in the world and it’s as polished as a brand new BMW on the dealer’s lot. Your job is far from over and the real work is about to start. If you’ve done it right, the marketing started the day you started writing the book. While surprises are nice for birthday parties, they don’t work that well for book launches.
PROMOTERS
When the book launches you’ll need people to help you spread the word. These days that could be bloggers, friends of yours with big fan bases, or even college professors. A friend of mine wanted to write a book about getting into medical school. Given that he had no platform, I told him the best promoters would be the directors of admission at every medical school in the country. Promoters can be just about anybody who would benefit from the book. Recruit them before you need them. If you’ve built your platform, recruit 20 people. The key here is to find people who are truly engaged with you. You’re better off with 10 promoters who will go out of their way to help you, then 100 who are just looking for a free book.
REVIEWS
On Amazon book reviews matter. The number of reviews on a book are an indicator of social proof. Who do you get to write you reviews? The people you recruited as promoters are a perfect start. As you get more reviews, the visibility of your book rises.
KDP FREE PROMOTION
There are many thoughts on this. Some people use it to discount their books and offer lower price points. Others give away their books for free. If you sign up for KDP, Amazon allows you to give away copies of your book for 5 days in any 90 day period. But during that time you’re also limited to only selling your book on Amazon. However, giving away your book during that free period can lead to thousands of people finding out about your work, and it is a great way to raise awareness of your book and generate lots of reviews. In my own experience, I used all 5 days at once, and found this to be the most effective approach.
GUESTS POSTS/INTERVIEWS
Chances are you won’t be on Oprah with your self published book. Even many traditionally published authors are not finding the success with the mainstream media that they used to. For an in-depth look into this, I recommend reading The Tim Ferriss effect by Michael Ellsberg.
Blogs, podcasts, and other channels are the new media outlets.
Write a guest post for a site like Search Engine Journal where thousands of people might see it. Keep in mind, that the content of the post must be relevant to the audience and if it’s just a pitch for your book, it will bomb.
Search the iTunes store for podcasts that are relevant to your book. Reach out to the host of the show and ask if they’re looking for new guests.
All these online outlets have an unlimited inventory of content slots that need to be filled. If you can provide good content for them you’re doing them a favor. This post by Ryan Holiday goes into explicit detail about how to land media coverage for your book or project.
While traditional publishing still lends a layer of credibility to your work, self publishing is creating opportunities for people like never before. It probably won’t be too long before the stigma goes away. I loved Guy Kawasaki’s an analogy of comparing self published authors to artisan beer brewers. You’ll never hear somebody say Budweiser is better because it was made in a giant factory. You can stop waiting to be picked. You can share your message with the world. Just don’t assume it’s going to be easy.
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Check Average Of Odd Elements Or Even Elements Are Greater In Java
In Java, Array is an object. It is a non-primitive data type which stores values of similar data type.
As per the problem statement we have to find the sum of all even and odd numbers in a given array and compare them to see which one is greater.
Note − The array must be an integer array.
Let’s explore the article to see how it can be done by using Java programming language.
To Show You Some Instances Instance-1 Suppose the original array is {14, 49, 55,67, 72, 82}After finding average of sum of even and odd, result will be −
Average of even numbers are: 56.0 Average of odd numbers are: 57.0 Average of odd elements is greater. Instance-2 Suppose the original array is {17, 49, 12, 36, 25, 56}After finding average of sum of even and odd, result will be −
Average of even numbers are: 34.0 Average of odd numbers are: 30.0 Average of even elements is greater. Instance-3 Suppose the original array is {7, 29, 32, 86, 22, 51}After updating the array with its next element − {22, 33, 44, 55, 11}
Average of even numbers are: 46.0 Average of odd numbers are: 29.0 Average of even elements is greater. Algorithm
Step 1 − Declare and initialize an integer array.
Step 2 − Take a for loop and inside it check for the condition of even and odd.
Step 3 − Also perform addition of counted even and odd.
Step 4 − Check if the sum of even is greater or sum of odd is greater.
Step 5 − Print the result.
SyntaxTo get the length of an array (number of elements in that array), there is an inbuilt property of array i.e length.
Below refers to the syntax of it −
array.lengthWhere ‘array’ refers to the array reference.
Multiple ApproachesWe have provided the solution in different approaches.
By Using Static Initialization of Array
By Using User Defined Method
Let’s see the program along with its output one by one.
Approach-1: By Using Static Initialization of Array ExampleIn this approach, array elements will be initialized in the program. Then as per the algorithm check the average of odd elements or even elements are greater.
public class Main{ public static void main(String args[]){ int arr[]={ 14, 49, 55,67, 72, 82 }; int n = arr.length; int oddSum=0, evenSum=0, evenCount=0, oddCount=0; for(int i=0; i<n; i++){ if(arr[i]%2==0){ evenSum=evenSum+arr[i]; evenCount++; } else { oddSum=oddSum+arr[i]; oddCount++; } } double avgOdd=oddSum/oddCount; double avgEven=evenSum/evenCount; System.out.println("Average of even numbers are: "+avgEven); System.out.println("Average of odd numbers are: "+avgOdd); System.out.println("nAverage of even elements is greater."); } else { System.out.println("Average of odd elements is greater."); } } } Output Average of even numbers are: 56.0 Average of odd numbers are: 57.0 Average of odd elements is greater. Approach-2: By Using User Defined Method ExampleIn this approach, array elements will be initialized in the program. Then call a user-defined method by passing the array as a parameter and inside method as per the algorithm to check the average of odd elements or even elements is greater.
public class Main{ public static void main(String args[]){ int arr[]={44, 44, 55, 66, 72, 80}; avg(arr); } public static void avg(int []arr){ int n = arr.length; int oddSum=0, evenSum=0, evenCount=0, oddCount=0; for(int i=0; i<n; i++){ if(arr[i]%2==0){ evenSum=evenSum+arr[i]; evenCount++; } else { oddSum=oddSum+arr[i]; oddCount++; } } double avgOdd=oddSum/oddCount; double avgEven=evenSum/evenCount; System.out.println("Average of even numbers are: "+avgEven); System.out.println("Average of odd numbers are: "+avgOdd); System.out.println("Average of even elements is greater."); } else { System.out.println("Average of odd elements is greater."); } } } Output Average of even numbers are: 61.0 Average of odd numbers are: 55.0 Average of even elements is greater.In this article, we explored how to check the average of odd elements or even elements are greater by using Java programming language.
Exploring The Nature Of A Successful Teaching And Learning Environment
According to Elizabeth Bettini, assistant professor of special education at the Boston University School of Education, students with emotional and behavioral disorders (EBD) are some of the most challenging students to teach
“The teachers who teach them need to be able to provide very skilled academic support, as well as behavioral support,” she says. “It’s very taxing on a teacher to be with students all day who might be cursing at you or engaging in unsafe behaviors. It takes a very caring and qualified educator.”
And yet, Bettini says that special education teachers working with students with EBD are often not provided with working conditions that are conducive to a successful teaching and learning environment for both educator and student.
“These teachers often have to be with their students, for safety reasons, from the time they arrive at school to the time they leave,” Bettini explains. “So they often can’t benefit from prep time, time to plan with colleagues, things that prior research indicates help teachers be more successful.”
With a $400,000 grant from the Institute of Education Sciences, Bettini will explore the nature of the working conditions special education teachers experience in self-contained classes for students with EBD, and how those conditions contribute to teacher effectiveness.
She hypothesizes that working conditions, such as lack of planning time and/or isolation from colleagues, might be a contributing factor to those educators providing less-skilled instruction and feeling less satisfied—and ultimately in their leaving those positions.
“Not only is there a high attrition rate, teachers in those settings are significantly more likely to be stressed and feel burnt out,” Bettini says. “Interacting with colleagues is important, because teachers learn through those interactions and it benefits them not only for instructional purposes, but also for managing stress.”
In addition to having limited time for planning and working with colleagues, Bettini adds that teachers working with students with EBD often lack material resources as well.
For example, special education teachers serving students with EBD often need more curricular resources than general education teachers because they teach multiple subjects.
“Yet, these special education teachers are often an afterthought and they’re often given older or leftover resources,” she says.
Once Bettini determines which working conditions contribute most to instruction, she’ll consider ways in which they can be mitigated or improved.
“For example, if we focus on special educators’ lack of planning time, we would then work with school administrators to rearrange schedules to create common planning time and ensure that these teachers can have coverage during that time,” she explains.
Ultimately, an additional goal of the grant will be to determine how school districts, on a broader scale, can measure and assess for themselves their teachers’ working conditions.
“That might mean developing a package of materials to improve working conditions or a measurement tool that administrators can use to determine what additional supports they need to provide,” Bettini says. “The idea is to help administrators better support special educators.”
She recently published an article in Remedial and Special Education about a high-performing, inclusive district in Arizona that is doing just that.
“The administrators at this district in the Southwest really emphasized their own responsibility for providing special education teachers necessary supports,” she says. “We talk a lot about teacher quality as if it’s something intrinsic, but in this district they think about teacher quality as an interaction between teachers’ character and skills, and the supports they are provided with.”
Bettini adds that, often, supports are thought of solely in terms of professional development.
“But in this district, they were much more interested in things like common vision, telling people ‘good job,’ checking in with people to see what they need help with,” she says. “Those are essential elements of support.”
Explore Related Topics:
This Company Plans To Build A Self
Two clear trends are developing in the automotive space: The first is the move away from internal-combustion engines and toward battery-electric vehicles, and the second is the pursuit of autonomy. Cars that can drive themselves come from the likes of Waymo and other companies, while automakers such as Tesla boast about their driver-assistance features.
One company planning on tinkering at the intersection of these trends is called Lightmatter, which is going to build the brains of a self-driving prototype vehicle. The company’s microchips set them apart from others in the tech industry: The chips that will do the computing for this experimental self-driving car will be light-based, unlike the traditional chips that employ electrons and transistors.
The company, in conjunction with Harvard University and Boston University, has received $4.8 million in funding from a government organization called IARPA. That stands for Intelligence Advanced Research Projects Activity, and can be thought of as an analog of DARPA—which funds defense-related research—but from the Office of the Director of National Intelligence.
Lightmatter, unlike outfits such Zoox or Rivian, is definitely not a car or transportation company, so don’t expect to see Lightmatter-branded vehicles passing you on the highway. It’s a chip company, and the photonic chips they make are specifically geared towards powering artificial intelligence computations in an efficient way.
“We are building something that’s not a general-purpose processor—it’s a processor targeted at AI,” says Nicholas Harris, the CEO and co-founder of Lightmatter. Running the neural networks that can execute AI tasks, such as what goes on in computer-vision processing, takes math. “It’s a lot of multiplication and addition, and it’s a lot of moving data around the chip at very high speeds—so we do all of those operations using integrated photonics,” he says.
[Related: Why this Amazon-owned company is bringing its autonomous vehicles to Seattle]
A photonics chip uses light waves, whereas traditional computer chips are based on electric circuits and transistors. One very simple way to think about the difference is this: “The basic concept is really destructive and constructive interference of light in one case, and controlling the path of electrons using transistors as switches in the other case,” explains Ajay Joshi, an associate professor at Boston University who is also involved in the project.
A photonics-based chip. Lightmatter
So why try to use light-based chips on a self-driving car, even just as an experiment? Since Lightmatter boasts that its chips are both faster and more efficient than a traditional chip, the idea here is that running the brains of a self-driving car with their chips could more efficiently use the limited electrical resources onboard an autonomous EV. “Our vision, as that [AV] market grows, is that we’re going to preserve battery range while providing the enormous amount of compute you need to rip out the steering wheel,” says Harris.
He says that their light-based chips will “serve as the brain for a buggy.” The entire experimental vehicle won’t run on light-based chips (so technically, the system will be a combination of photonic chips and traditional ones), but the part of the computing hub handling the AI would. That brain would probably operate “multiple neural nets that are running back-to-back,” he adds, helping the buggy figure out what its perception system is seeing and what the car should do next.
The company is not planning to actually create a car from scratch. “We’re just going to buy something off the shelf,” Harris says. “We’re not trying to innovate on anything to do with the car—it’s just the brain.” The light-based chips, in other words, could work as the central compute unit for a self-driving buggy or even a golf-cart-type contraption. The ultimate goal is that if that brain can do its AI-operations efficiently, then the self-driving buggy could do more with its batteries.
What Are The Key Elements Of A Good Ai Strategy In 2023?
The core components of any AI Strategy concern are the holy trinity of data strategy, infrastructure, algorithms.
After the COVID-19 pandemic struck in 2023, businesses throughout industries found out the importance of AI and Data Sciences but the inefficiencies in the industry prevented
DataWithout data, there may be no AI. Data relates to all pieces of data which are relevant to enhance your business. It may be something from sensor data of self-driving cars or monetary data for business decisions. Creating a Data Strategy is a crucial part of any AI Strategy. Startups that focus on creating models than building a viable product, waste valuable resources.
InfrastructureThe second core factor of the AI Strategy is infrastructure. Infrastructure relates to making the facts handy and providing the desired computing power essential to process the data. AI models are hungry for inputs, and your AI crew needs the infrastructure to expand and set up models. In conventional companies, you’ll discover data hoarded in silos, not accessible by different teams. Generally, structural, organizational, and prison reasons are responsible for it.
AlgorithmsAlgorithms are at the top of AI’s holy trinity due to the fact they use data and infrastructure to churn out treasured products. The algorithmic part of your AI strategy is tricky. The AI community has been tremendously successful at extracting facts, units, and models that may be reused. This presents a remarkable benefit to your organization because you have access to all kinds of AI models.
SkillsOnce the holy trinity of AI is in place, you want people skills for the data to meet its destiny. People are in the middle of setting their data, infrastructure, and algorithms to work to generate enterprise value. The promises of AI are too huge to encapsulate them in a single team. The AI Strategy has to enforce software that usually educates everybody to look for AI use-cases. Very often, those programs have to have high-effect individuals who can invest in AI projects.
OrganizationAfter the COVID-19 pandemic struck in 2023, businesses throughout industries found out the importance of AI and Data Sciences but the inefficiencies in the industry prevented Data Science groups from improving to the deployment of AI globally. Finally, this year became rife with controversies surrounding Big Tech. The effect of AI algorithms and Machine learning on society and people is becoming apparent, and the duty of companies constructing them is increasing. Training models on local records will now not only provide higher business results but also offer higher accuracy. While no AI Strategy appears identical, all AI Strategies want to answer similar questions. The core components of any AI Strategy concern are the holy trinity of data strategy, infrastructure, algorithms, supported by the pillars of skills and organization. Let’s dive deep into each component.Without data, there may be no AI. Data relates to all pieces of data which are relevant to enhance your business. It may be something from sensor data of self-driving cars or monetary data for business decisions. Creating a Data Strategy is a crucial part of any AI Strategy. Startups that focus on creating models than building a viable product, waste valuable chúng tôi second core factor of the AI Strategy is infrastructure. Infrastructure relates to making the facts handy and providing the desired computing power essential to process the data. AI models are hungry for inputs, and your AI crew needs the infrastructure to expand and set up models. In conventional companies, you’ll discover data hoarded in silos, not accessible by different teams. Generally, structural, organizational, and prison reasons are responsible for it.Algorithms are at the top of AI’s holy trinity due to the fact they use data and infrastructure to churn out treasured products. The algorithmic part of your AI strategy is tricky. The AI community has been tremendously successful at extracting facts, units, and models that may be reused. This presents a remarkable benefit to your organization because you have access to all kinds of AI chúng tôi the holy trinity of AI is in place, you want people skills for the data to meet its destiny. People are in the middle of setting their data, infrastructure, and algorithms to work to generate enterprise value. The promises of AI are too huge to encapsulate them in a single team. The AI Strategy has to enforce software that usually educates everybody to look for AI use-cases. Very often, those programs have to have high-effect individuals who can invest in AI chúng tôi ultimate, but arguably most essential thing of the AI Strategy is to put together your company for AI. Evaluate, particularly your organizational design and the improvement processes. It is paramount to apprehend that AI can’t work in silos. Instead of operating in vertical customer-focused business units, AI may be visible as a horizontal enabler of the company. AI is capable to affect inner processes, creating new products, or enhancing present products.
Creating A Successful Brand Ambassador Program
How to grow your brand with an ambassador program
Word-of-mouth marketing remains one of the most effective tools at a company’s disposal; 74 percent of consumers identify word of mouth as one of their top points of influence. Rather than hoping word-of-mouth marketing occurs organically, many companies are taking matters into their own hands by creating brand ambassador programs.
Successful Brand Ambassador Programs LululemonLululemon does more than sell athletic gear. The company’s target audience is youthful, active, vibrant and hip, and its brand ambassador program reflects this. Lululemon’s brand ambassadors have the kind of lifestyle the company encourages, and they do so in a public way. In return, Lululemon rewards them with autonomy, free products and, most importantly, recognition.
Because the brand ambassadors reinforce the company’s mission and values, Lululemon’s audience can relate to them. Lululemon involves athletes specifically as ambassadors, ensuring its products will be used in a context that makes sense and looks good.
Maker’s MarkMaker’s Mark has long been a big name in bourbon, and the company works hard to stay that way. Its ambassador program, the Embassy, achieves this by treating its members as VIPs. Members of the Embassy get a variety of exclusive perks like business cards and access to special tastings; they even get their name burned into the side of a bourbon barrel.
In exchange, members of the Embassy are knowledgeable about Maker’s Mark bourbon, talk about it frequently and recommend it to everyone. The ambassador program creates a level of enthusiasm and loyalty for the brand that members feel good about passing on, turning people into Maker’s Mark customers or even recruiting more members for the Embassy.
Mercedes-BenzLuxury car manufacturers like Mercedes-Benz enjoy exceptionally loyal owners. To connect to them, Mercedes-Benz officially sponsors a number of car clubs throughout Europe, providing members with Mercedes-Benz membership cards. Members gain access to the Mercedes-Benz museum, discounts at a variety of locations and even exclusive trips with the company. In addition, members get discounts on parts and maintenance, making them more likely to keep buying Mercedes-Benz cars.
Because Mercedes-Benz owners are often seen driving their cars, that simple act creates brand awareness for the company. Because club members are treated well and given exclusive benefits, they’re likely to extol the virtues of Mercedes-Benz cars to those they meet.
How to Create a Successful Brand Ambassador ProgramAccording to brand ambassador software provider
Set Realistic GoalsKnowing what you want to achieve with your brand ambassador program is critical and informs how you structure and implement it. If you want more brand awareness, that requires a different structure and different incentives than a brand ambassador program designed to create blog or social media content. Come up with one or two specific, measurable goals you want to achieve.
Define Program StructureWhat do your ambassadors get in return for their service? What do you call them? How will you support and reward them? Outline a plan for the program. Get as specific as you can about how it will work, how you’ll deal with expected issues and how your ambassadors will interact with the program.
Define “Value”What does success look like? Know the metrics you’ll use to measure the program and determine whether it’s providing value. Think about this from the ambassadors’ perspective, too: Are you providing value to them? Brand ambassadors are so passionate about your company that they’re willing to do work on their own time to help you succeed. Are you rewarding their behavior in a way that makes them feel valued?
Highlight Community MembersMake sure you recognize specific members of the ambassador community for their efforts. This has more than one purpose. First, it makes the ambassadors feel like they’re getting recognition for a job well-done. Second, it allows you to highlight someone who’s modeling behavior you want to see more often. Finally, highlighting community members helps spread brand awareness. The ambassador and other members of the community will share the story, bringing it to the people in their circles.
Allow Community ControlGiving brand ambassadors control over how they promote your company not only inspires creativity, but also gives them a sense of ownership and investment in the company. Giving a non-employee control over your message can be scary, but it implies trust. A brand ambassador who feels trusted is more likely to have positive feelings about your company and spread the word.
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