Trending December 2023 # Experts Share Their Tips As Google’s Insights Page Rolls Out Globally # Suggested January 2024 # Top 16 Popular

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What Is the Insights Page?

Advertisers can dig deeper into search trends by monitoring the specific terms within that category that are driving volume. Advertisers can filter by geography to see where demand is the highest. The documentation in Google Help references the ability. To monitor trends by state, but thus far the data appears to be at the country level.

Advertisers Share Their Use Cases For the Insights Page

Both Matt Umbro and Sam Tomlinson noted that the data is directionally useful, albeit taken with a grain of salt.

“The Insights tab provides an opportunity to expand demographics and personas, to know what searches, categories, and audiences are trending, but like with any Google tool, take the information with a grain of salt and ensure that it will meet your goals.” – Matt Umbro, Key Account Director at Brainlabs

“The Insights Tab has quickly become one of the more useful features in Google Ads — our team has found it incredibly helpful in identifying trending and rapid-rising keywords (for both inclusion + exclusion), making a more educated guess on how our target audiences are searching and refining our overall account and campaign structure. While the projections / recommendations continue to be, and likely will always be, a work-in-progress to be taken with a HUGE grain of salt, the ability to drill down into Google understands the terms in our account is invaluable, especially with other data (i.e. our STR) being removed.” – Sam Tomlinson, Executive VP at Warschawski

We gain additional confidence we have the right keyword champion to channel our budget.

Understanding search trends helps equip you to build campaigns for low search volume vs high volume concepts.

That said, there are still some missing features that keep me going to Google trends for client work:

Lack of geographic insight on a search term/topic (we can only see trends at the country level). We also don’t have access to auction price estimates.

Elevating search terms that would never make it into a paid search campaign alongside valuable ideas creates a perception problem. Forcing marketers to explain why some ideas are useful,while others are not isn’t ideal.

As of this release, users cannot auto-apply the list of search terms/download the list. This makes the report less actionable than doing this insight work directly in Google Trends.

Overall, this is a great value add for marketers, and campaign ROI can only benefit from this additional insight.” – Navah Hopkins, Paid Media Director at Justuno

A few folks pointed out that because the Insights Page does tend to lend itself toward broader terms, it can be a good place to proactively find negative keywords.

“You can use it to find negative keywords to preemptively add by looking at the Top Searches related to a trend. If you see searches that aren’t relevant, add them as negatives to prevent broad matching to those queries that Google thinks are related to your campaigns.” – Pamela Lund, Digital Marketing Consultant at That Pam Chick, Inc.

“The data surfaced is really interesting and has helped me find keywords (both negative and positive) I wasn’t leveraging fully. One area it really shines is local events and terminology that just doesn’t come across my radar since I’m not in the geo. I probably get more bang for the buck from adding negatives since Google is matching a lot of the “positive” opportunities through close variants.” – Robert Brady, Owner of Righteous Marketing

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Meta Rolls Out 6 Updates To Facebook Groups

Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently.

The six new tools and features available in Facebook Groups include:

Reels in Facebook Groups

Share Facebook Group events to Instagram stories

Customize Facebook Group profiles

Recognize Facebook Group community members

Updates to the Admin Assist tool

Allow group members to post content that was flagged by Facebook

1. Reels In Facebook Groups

Facebook users can now create and share Reels exclusively within groups.

Previously, to share a Reel to a Facebook Group, you would first have to post it somewhere else on Facebook and then share that post to the group.

Now you can upload a Reel directly to the group, which is ideal for private communities.

2. Share Facebook Event To Instagram

You can now share links to Facebook Group events to your Instagram story.

This feature is available to group members and admins and may be an effective way to grow communities.

3. Customize Facebook Group Profiles

You can now customize your Facebook Group’s About Me section to highlight any information with the community.

In addition, there’s now an option for admins and members to add an indicator to their profile that they’re open to messaging. This signals to other members that you’re interested in connecting one-on-one.

4. Recognize Facebook Group Community Members

In a similar test, Facebook is working on a way for admins to recognize group members who go out of their way to make others feel welcomed.

5. Updates To Admin Assist

Facebook is updating its existing Admin Assist tool with more ways to moderate and take action on content.

Group admins now have the option to automatically move posts containing information rated as false by third-party fact-checkers to pending posts. This allows admins to review the posts before deleting them.

Facebook will help group admins understand how Admin Assist helps them manage their community with a new daily digest. The daily digest contains a summary of actions Admin Assist has taken in a community based on criteria set by the admins.

6. Allow Group Members To Post Content ‘Flagged By Facebook’

Facebook is testing an option that allows admins of eligible groups to use their judgment when it comes to allowing content flagged by Facebook’s auto-moderation system.

Meta uses a variety of criteria to define a group’s eligibility for this feature, including that the admin must not have been the admin of a group that was previously removed.

How To Beat Google’s Mobile Page Speed Benchmarks

Google recently unveiled mobile page speed industry benchmarks and analyzed customer behavior to figure out how the two lined up.

Unfortunately, they didn’t.


Most mobile websites are slooooooooooow.

Consumers won’t wait longer than a few seconds.

That’s a problem. It means the vast majority of mobile websites are losing money, practically forcing customers to bounce and go somewhere else.

Here’s why that’s happening and what you should do about it.

Slow Page Load Speed Sabotages Your Revenue

The probability of someone bouncing from your site increases by 113 percent if it takes seven seconds to load, according to Google’s mobile page speed industry benchmarks, which were released in February.

The problem?

The average time it takes to fully load a mobile landing page is 22 seconds, according to the same report.

That’s not good. In fact, it’s awful because that trickle down effect hits your bottom line, too. Slower sites cause more bounces which then lowers conversions:

“Similarly, as the number of elements—text, titles, images—on a page goes from 400 to 6,000, the probability of conversion drops 95 percent.”

This is nothing new. Slow page speeds have long been public enemy number one for years. Over a decade ago, then-Googler Marissa Mayer confirmed that Google themselves saw a 20 percent drop in traffic with just a 0.5-second delay.

Mobile-first indexation is coming, and speed is the mobile SEO Achilles Heel. E-commerce brands lose half of their traffic if pages take three seconds or longer, which has motivated some to get up-and-running in less than a second.

Too much. The way you feel after a Thanksgiving feast.

The solution isn’t easy. You’re not gonna like it.

In fact, you might be tempted by a shortcut. It might seem easier initially to use a mobile-friendly alternative like AMP or Facebook Instant Articles.

But that would be a mistake.

Here’s why.

The Problem With AMP & Instant Articles

The Accelerated Mobile Pages Project (AMP) is a self-described “open-source initiative” with the lofty ideal to make the web faster.

Companies who use their technology can see mobile pages load “nearly instantaneously.” It does that by minimizing the amount of resources required through optimizing and compressing notoriously ginormous files like your images.

The ideals are lofty and ambitious. And the results are admittedly good.

Why does AMP perform so well? You don’t need Benedict Cumberbatch for that one. It’s a Google-backed project. So AMP pages tend to get, how should we say, prime mobile SERP placement.

That’s a good thing. But there are a few drawbacks.

AMP is technically more difficult to implement, for starters. Jan Dawson argues that it’s effectively making it harder to publish on the web, writing:

“Technically, these formats use standards-based elements — for example, AMP is a combination of custom HTML, custom JavaScript and caching. But the point here is the outputs from traditional online publishing platforms aren’t compatible with any of these three formats. And in order to publish to these formats directly, you need to know a lot more code than I ever did back in the mid-1990s before the first round of WYSIWYG tools for the web emerged.”

Fortunately, things are slightly easier for WordPress sites. Here’s a three-step guide to setting up AMP on a WordPress site.

There are other problems, though. Losing your branding on AMP pages is one thing. Not good but not a deal killer necessarily. Losing your mobile traffic to Google is quite another, and it’s also the crux of the issue.

AMP content isn’t technically yours anymore. This can impact things like ad revenue, where results are mixed, as seen in the following tweets from Marie Haynes that caught my eye a few months back:

Facebook’s Instant Articles work largely the same way as AMP. Similar pros and cons, too.

Pages load on super speed on the plus side, reportedly up to 10x quicker. Early results from Facebook Partners also showed a 70 percent decrease in Instant Article abandonment (with a 20 percent CTR to boot).

But the same proprietary infrastructure problems have caused many media conglomerates to hit the Pause button. According to analysis from NewsWhip and Digiday, several notable companies have pulled back on Facebook Instant Articles in the last year or so:

Boston Globe went from an incredible 100 percent to 0 percent

The New York Times has dropped to 10 percent

The Atlantic went from posting 85 percent to now only around 10 percent

Other early adopters like the BBC News, National Geographic, and The Wall Street Journal are now “barely using the platform”

Now, this isn’t a Chicken Little, “sky is falling” kinda thing. But it is a cause for concern.

Mobile-friendly platforms offer a tremendous shortcut in boosting mobile page speed. However, there are very serious drawbacks, too, like band-aids on broken arms.

A more prudent approach is to roll up your sleeves, take the long view, and fix your site from the ground-up.

Here’s how to do it.

How to Diagnose Slow Mobile Page Speed

Test My Site is the new version of Google’s old PageSpeed tool (complete with the latest and greatest, 2023 OC Housewives-style facelift).

So start there.

Just plug in your URL and hit Test Now.

First, you’ll see the Mobile Friendliness score. Then in the middle is the mobile speed score in question.

Ruh roh.

Let’s scroll down a bit to find out more details on that near-failing grade.

Google mercifully goes into the details of which individual elements are causing you the biggest problems.

Here’s another view of this mobile page speed assessment on a mobile device. Because… why not? Everyone loves a good meta joke.

OK. So the result ain’t pretty. That’s fine. Because now we know what to fix.

The next step is to dive into some of these new mobile page speed industry benchmarks and figure out how to increase them.

Buckle up. It’s about to get geeky.

How to Beat 3 Google Mobile Page Speed Benchmarks 1. Reduce Your Average Request Count Google’s Best Practice: Fewer Than 50

Requests are literal. Someone tries to visit your website and their browser requests information from your server. The data is compiled and sent back.

The more requests, the longer it takes. Reduce the number of requests that need to be sent back-and-forth and you can greatly reduce average page loading times across the board.

First, reduce the number of files that need to be sent. Yoast cites JavaScript, CSS, and images as your three primary problems.

Minifying JavaScript and CSS kills two birds with one stone. It reduces the number of files that need to be sent back-and-forth. It reduces the overall file size, too.

The GIDNetwork will help you run a compression audit.

Gzip will turn website files into zip files for easier transfers.

WP Super Minify is a WordPress plugin that will do a lot of heavy lifting for you.

Otherwise, Yahoo’s YUI Compressor can help tackle both CSS and JavaScript compression.

Contemporary web design is 90 percent image-driven. I just made up that stat. But you get the point. Today’s websites look like hollow shells if you remove the beautiful, retina-ready images that stretch across your screen.

The problem is that images (if not handled properly) will kill loading times. Once again, Yoast recommends using CSS sprites to combine multiple images into one. SpriteMe, for example, will take background images and combine them to decrease the total number of individual images.

Content Delivery Networks (CDNs) can also help you recoup bandwidth and cut down on website requests. They host large image files for you and distribute them across their own global network of servers. MaxCDN and CloudFlare are among the most popular.

Last but certainly not least, reduce redirects you use if possible. Redirects create additional requests. So proceed with caution.

2. Decrease Average Page Weight Google’s Best Practice: Less Than 500KB

Seventy-eight percent of shoppers want more product images, according to the Omni Channel Retail report from BigCommerce.

Page size should be less than 500KB according to Google. And yet a single, unoptimized, high-res image already clocks in at around 1 or 2 MB.

You could start by simply cropping the sizes of your images so each is the exact width and height for the space it’s being used. Except, of course, nobody ever does that. Manually. Every single time they upload an image.

So instead, let’s start by compressing the image file itself with something like WP chúng tôi A non-WordPress tool like can also reduce an image by up to 73 percent.

Let’s run a quick scenario:

Average e-commerce website conversions hover around 1-3 percent.

That number can rise as high as 5 percent. (One example, Natomounts, sees 5 percent conversion rates with ~85 percent from mobile!)

We just discovered that shoppers want more product images.

And yet, according to Radware, 45 percent of the top 100 e-commerce sites don’t compress images!

3. Decrease Average Time to First Byte Google’s Best Practice: Under 1.3 seconds

Time to first byte (TTFB) is a measurement that shows how long a browser has to wait before receiving its first byte of data from the server.

It’s essentially a three-step process:

A visitor sends an HTTP request to your server.

Your server has to figure out how to respond. This includes gathering the data required and organizing it to be sent back.

Assuming all goes well, the request is sent back to the visitor.

TTFB is the time it takes for that complete cycle to finish.

We’ve already covered a few potential roadblocks during this journey. Too many requests, too many redirects, too many junky WordPress plugins, etc. all take its toll. A website visitor’s own network connection and speed also make an impact.

The aforementioned CDNs also help by reducing your server’s workload. They take over the burden of delivering large files so your own server can focus on delivering the rest of your site’s files and content. The best CDNs even go the extra mile. For example, reducing the physical location between the person requesting a file and the server sending it can have a huge impact.

Caching reduces TTFB by helping web browsers store your website data. Best of all, it only takes a simple plugin (like W3 Total Cache) or using a premium web host that will set up caching for you at the server-level (so no additional tools or plugins are needed).

A web host is like your server’s foundation. You can optimize images all you’d like. Use the best CDN on the market. But if you’re using slow shared hosting that splits resources, your site is going to be slow no matter how many tricks or tips or hacks you use.

Last but not least, a little sleight of hand.

Technically, removing JavaScript files from the head section and relocating them lower on an HTML document won’t reduce the overall number of requests or reduce file sizes. But it will help the important stuff — like the words on each page — to load a little quicker.

JavaScript is selfish. It wants to load all of its code before allowing anything else on the page to have a turn. Pushing it further down forces it to wait its turn until after a few images and basic content can pop up first.

Lazy loading is another common technique that won’t load (or display) an image until it’s within view. That way, page content can be loaded first. That’s helpful on long pages with tons of images (like this blog post). WPMU has a list of six lazy-loading WordPress plugins to try out.


Google has helpfully provided a few mobile page speed benchmarks to shoot for based on their in-depth analysis of what customers want. Unfortunately, the vast majority of websites are nowhere close to them.

Slow mobile page speed has been shown to cause users to bounce, which affects where you show up in search results, and ultimately what your website is able to generate in revenue.

Start by reducing the number of requests that happen each time someone visits your site. Then reduce file sizes along with average time to first byte.

It’ll take some heavy lifting. Definitely some dev help. But it’s your only shot at rescuing sub-par performance that’s sabotaging your bottom line.

Image Credits

Screenshots by Brad Smith. April 2023.

Cumulative Update Kb4013429 Rolls Out For Windows 10 Version 1607

On this new Patch Tuesday, Windows 10 version 1607 (Anniversary Update) is receiving update KB4013429. Although in this March 2023 rollout there are not new features, it’s a big update that includes a slew of fixes and improvements to the OS.

KB4013429 bumps the version number of Windows 10 to build 14393.953, and addresses various issues on networking, security, storage, and Active Directory and Azure related problems typically affecting organization networks.

New changes on Windows 10 build 14393.953

Microsoft has announced KB4013429 in its support site, and it’s referred as “March 14, 2023—KB4013429 (OS Build 14393.953)”, and as with any other cumulative update this new release doesn’t include new features.

Fixed problem where users may experience delays while running 3D rendering apps with multiple monitors.

Addressed issue where the Cluster Service may not start automatically on the first reboot after applying the update.

Fixed problem where the Active Directory Administrative Center (ADAC) crashes when attempting to modify any attribute of any user account in Active Directory.

Addressed issue where the Japanese Input Method Editor is leaking graphics device interface resources.

Fixed problem that fails to retain the sort order of names in a contact list after a device restarts when using the Japanese language.

Fixed issue which improves the reliability of Enable-ClusterS2D PowerShell cmdlet.

Addressed Virtual Machine Management Service (Vmms.exe) issue that may crash during a live migration of virtual machines.

Fixed Work Folders client duplicate files problem when configured using Group Policy.

Addressed Remote Desktop Servers crash issue with a Stop 0x27 in RxSelectAndSwitchPagingFileObject.

Addressed issue to hard code Microsoft’s first-party provider registry key values.

Fixed issue that causes the System Preparation (Sysprep) tool to fail.

Addressed problem that causes Office 2023 profile corruption when used with User Experience Virtualization (UE-V) roaming.

Fixed issue that causes the Local Security Authority Subsystem Service to become unresponsive after upgrading the OS.

Addressed problem that causes the Local Security Authority Subsystem Service to fail when a SAP application uses Transport Layer Security authentication.

Fixed issue where sequencing large registries using the Application Virtualization 5.1 Sequencer results in missing registry keys in the final package.

Addressed problem that causes transactions to fail because of a memory shortage.

Fixed issue that allows files that are forbidden by the security zone setting to be opened in Internet Explorer.

Addressed problem that causes Internet Explorer 11 to fail after installing KB3175443.

Fixed issue that causes applications that use the VBScript engine to fail after applying KB3185319.

Addressed problem that occurs in Internet Explorer when the CSS float style is set to “center” in a web page.

Fixed issue that occurs whenever the multipath IO attempts to log I/O statistics with no paths present.

Addressed problem that causes a 32-bit static route added by a VPN solution to fail, which prevents users from establishing a connection through the VPN.

Fixed issue that may decrease performance by up to 50% when Ethernet adapters that support receive side scaling (RSS) fail to re-enable RSS after a fault or system upgrade.

Addressed problem to allow wildcards in the Allowed list field for the Point and Print Restrictions Group Policy.

Fixed issue with multipath I/O failure that can lead to data corruption or application failures.

Addressed problem that can lead to system failure when removing a multipath IO ID_ENTRY.

Fixed issue that occurs when a Network Driver Interface Specification function NdisMFreeSharedMemory() is not called at the correct Interrupt Request Level.

Addressed problem to utilize the proper service vault for Azure Backup integration.

Fixed additional issues with updated timezone information, Internet Explorer, file server and clustering, wireless networking, Map apps, mobile upgrades for IoT, display rendering, USB 2.0 safe removal, multimedia, Direct3D, Microsoft Edge, enterprise security, Windows Server Update Services, storage networking, Remote Desktop, clustering, Windows Hyper-V, and Credential Guard.

Security updates to Microsoft Edge, Internet Explorer, Microsoft Graphics Component, Internet Information Services, Windows SMB Server, Microsoft Windows PDF Library, Windows kernel-mode drivers, Microsoft Uniscribe, the Windows kernel, DirectShow, the Windows OS, and Windows Hyper-V.

Alongside the new update for the current version of Windows 10, Microsoft is also releasing KB4013198 for version 1511, and KB4012606 for the initial version of Windows 10, which they also add new improvements and fixes for past versions of the operating system.

How to download March 2023 Update for Windows 10

For more details about the most recent Windows updates, check out this list with release dates, Knowledge Base and build numbers and more.

You can download this update directly from Microsoft using these links:

See also

Google I/O Transcript: Google’s Larry Page On Negativity, Laws, And Competitors

[Google CEO Larry Page appeared at the end of Wednesday’s Google I/O 2013 keynote, making a long statement and then answering audience questions. Here’s our complete transcript, compiled by the nimble fingers of Jason Snell and Amber Bouman. Check back later for deep-dive analysis of what Page said.]

Technology should do the hard work so that people can get on with the things that make them the happiest in life.

And one of the themes I just wanted to talk to you about is how important it is for developers here in the room and watching to really focus on technology and get more people involved in it. And also thinking about my dad. His degree, he was lucky enough to get a degree in communication sciences. And you might ask, what the heck is communication sciences? Thats what they called computer science when computers were a passing fad. Sounds kind of funny now, right? I bet that there was a time when that was true.

I was talking to my teams about this. You take out your phone, and you hold it out, it’s almost as big as the TV or a screen you’re looking at. It has the same resolution as well. And so if you’re nearsighted, a smartphone and a big display are kind of the same thing now. Which is amazing. Absolutely amazing.

So I think we also have a lot more devices that we use interchangeably. We use tablets, phones, laptops, and even the Google Glass. All those things we’re using. And that’s why we put so much focus on our platforms on Android and Chrome. It’s really important in helping developers and Google build great user experiences across these devices. To have these platforms. And I’m tremendously excited about all the innovation that you’re bringing to life.

Technology should do the hard work so that people can get on with the things that make them the happiest in life. Take search, for example. Perfect search engine, as Amit mentioned, is the “Star Trek” computer, right? Can understand exactly what you meant, can give you exactly what you wanted. And our Knowledge Graph, which you saw, really brings this a lot closer.

Negativity and progress

The opportunities we have are tremendous. We haven’t seen this rate of change in computing for a long time. Probably not since the birth of the personal computer. But when I think about it, I think we’re all here because we share a deep sense of optimism about the potential of technology to improve people’s lives, and the world, as part of that.

We should be building great things that don’t exist. Right? Being negative is not how we make progress.

And despite the faster change we have in the industry, we’re still moving slow relative to the opportunities that we have. And some of that, I think, has to do with the negativity. You know, every story I read about Google, it’s kind of us versus some other company, or some stupid thing. And I just don’t find that very interesting. We should be building great things that don’t exist. Right? Being negative is not how we make progress. And most important things are not zero sum. There’s a lot of opportunity out there. And we can use technology to make really new and really important things to make people’s lives better.

And I’m sure that people in the future will think we’re just as crazy as we think everyone in the past was in having to do things like farming or hunting all the time. So to give an example of this, Sergei and I talk about cars. He’s working on automated cars now. And imagine how self-driving cars will change our lives, and the landscape. More green space, fewer parking lots, greater mobility, fewer accidents, more freedom, fewer hours wasted behind the wheel of a car. And the average American probably spends almost 50 minutes commuting. Imagine if you got most of that time back to use for other things. And unfortunately in other countries the commute times are still pretty large. Not as large as the U.S. but still pretty significant.

Today we’re still just scratching the surface of what’s possible.

Now to get there, we need more people like you, more kids falling in love with science and math at school, more students graduating from school with science and engineering degrees, and more people working on important technological problems. And it’s why Google got involved with the movie “The Internship.” I’m not sure we entirely had a choice, but they were making a movie and we decided it would be good to get involved. Laurie is up front, she’s really responsible for that. And I think the reason why we got involved in that is that computer science has a marketing problem. We’re the nerdy curmudgeons. I don’t know about you, but that’s what I am. Well, in this movie the guy who plays the head of search is by far the coolest character in the movie. And we’re really excited about that.

So today we’re still just scratching the surface of what’s possible. That’s why I’m so excited Google’s really working on the platforms, in support of all of your innovations. I can not wait to see what comes next. I got goosebumps as I was watching some of the presentations here. And I really want to thank you for all of your contributions. So with that I’m going to do something kind of unconventional and try to take some questions, actually, from all of you….


Robert Scoble: Where are we going with sensors in devices?

This is a big area of focus, I think you saw that in the presentations. I think really being able to get computers out of the way and really focus on what people really need. Mobile’s been a great learning experience for us and for all of you. You know, the smaller screens, you can’t have all this clutter. I think you saw on the new Google Maps how we got all sorts of stuff out of the way. You know there’s like 100 times less things on the screen than there was before.

And I think that’s gonna happen with all of your devices, they’re going to understand the context. You know, just before I came on stage I had to turn off all of my phones. So I’m not interrupting all of you. That’s crazy. That’s not a very hard thing to figure out. So all that context that’s in your life, all these different sensors are going to help pick that up and just make your life better, and I think we’re, again, only at the very, very early stages of that. It’s very, very exciting.

Daniel Buckner, Mozilla: Question about future of web development.

In the very long term, I don’t think you should have to think about, as a developer, am I developing for this platform or another, or something like that. I think you should be able to work at a much higher level. And software you write should run everywhere, easily. And people like Mozilla should be able to add meaningfully to that, and make platforms and other things. So that’s how I think about it.

It’s a very, very complex and important question, though.

Woman from Colombia: Question about Google’s policies toward free speech.

So we’re working very hard on that, making sure we’re protecting your private information, making sure that we’re ensuring computer security, which is required, to make sure we’re protecting your freedom of speech and your private information as a part of that. And making sure we’re as transparent as we can about the requests we get from government and things like that.

So it’s a big area of focus for us. And hopefully we can do a lot to help the world and move it along there.

Ryan from Provo, Utah. Question about Google Fiber.

I mean, from an engineering point of view it’s just kind of a no-brainer. We got started building data centers, and one of the biggest problems we had is networking in the data centers. And so I guess as a computer scientist I just view it as kind of sad we have all these computers out there, and they’re connected through a tiny, tiny, tiny little pipe that’s super slow. And so in a sense, most of the computers we have in the world are in people’s houses, most of them can’t be used for anything useful.

Yaniv Talmor from Vancouver: Question about Google’s physical endeavors like Google Fiber and the self-driving cars and renewable energy. What further projects are you planning there?

My compatriot Sergei Brin, last year arranged the skydiving, but this year did not. He’s focused, Google X is focused, on real atoms and not bits. Part of why is they feel there’s a lot of opportunity there. And Sergei’s having a great time doing that. That’s, I think, a really fascinating and amazing job.

No matter how much money we try to spend on automated cars or Gmail in the early stages, they end up being small checks.

I think that possibilities for some of those things are incredibly great. If you look at technology applied to transportation, it hasn’t really started yet. We haven’t really done that. Automated cars are just one thing you could do. You could do many other things. So I think we’re very excited about that area.

We also think it’s a way that the company can scale. I think that to the extent that all our products are interrelated, we actually need to do a fair amount of management of those projects to make sure you get a seamless experience, both as a user and a developer, that all makes sense. When we do some of these other kinds of things, like automated cars, they have a longer time-frame and less interaction, so I actually encourage maybe more companies to try to do things that are a little outside their comfort zone, because I think it gets them more scalability in what they can get done.

Every time we’ve done something crazy—Gmail when we launched it, I think we had 100 people when we launched Gmail. And people said you’re nuts, you’re a search company, why are you doing Gmail? ‘Cause we understood some things about data centers and serving and storage that we applied to email. And that was a great thing that we did that. And so I think almost every time we try to do something crazy we’ve made progress. Not all the times, but almost every time. So we’ve become a bit emboldened by that.

And the good news is, too, no matter how much money we try to spend on automated cars or Gmail in the early stages, they end up being small checks. So they don’t really cause a business issue, either. So I’m really excited about that. And I tried to talk about that in my remarks. That’s why I say we’re at one percent of what’s possible.

Greg with DSky9: What are the largest areas of opportunities for developing on Glass outside of what Google is going to do, and what will the production run be for consumers?

I have to ask Sergei that. I don’t know what the production numbers will be. We’re more focused on, with Glass, Glass is a new category, it’s quite different than existing computing devices, so I think it’s great that we’ve started on it, but I think our mail goal is to get happy users using Glass. And so we put a bunch out to developers, I see a lot of people with them in the audience. We want to make sure we’re building experiences that really make people happy. So the team has tried to build the minimal set of things, just for practical sake, a minimal set of things that will provide a great experience and make happy users. And then we can get going and work on it for the next 10 years. And every successive one is going to be better, obviously.

So I think ultimately a lot of your experiences can move to Glass. And we’re relying on all of you to figure all of that out. We’re trying to get the base thing to make happy users so we can get on with things.

I think for me, actually, I try to use Google a lot, and I research things really deeply. So you know, before we get something started, I try to actually understand it. And not just really understand it, but understand the crazy people in the area. And Google’s great for that. You can find the craziest person in any given area. And normally I think people don’t do that.

So you want to think about the base thing, whatever it is. Obviously working on smartphones a lot, they’re relatively expensive now. With Nexus 4, we tried to improve that a bit, but if you look at the raw cost of a smartphone, I guess it’s mostly glass and silicon. Tiny bit of silicon, a little bit of fiberglass. I don’t know, the raw materials cost of that is probably like a dollar or something like that. I think glass is 50 cents a pound or something like that. Metals are 20 cents a pound. Phones don’t weigh very much, right? And silicon is very, very cheap.

With that said, I mean it’s very hard, if you’re going to make a smart phone for a dollar. One dollar, that’s obviously almost impossible to do. But I think, you know, if you took a 50 year time frame or something like that, if you took a longer view, you’d probably start to make the investments you needed to. And along the way, you’d probably figure out how to make money. So I just kind of encourage non-incremental thinking and a real, deep understanding of whatever you’re doing. That’s what I try to do.

Yeah, I mean, I think we’ve had a difficult relationship with Oracle. Including having to appear in court as a result of it. So I think, again I think we’d like to have a cooperative relationship with them, that hasn’t seemed possible. And I think, again, money is probably more important to them than having any kind of collaboration or things like that. So I think that’s been very difficult. I think we’ll get through that. And I think obviously Android’s very, very important to the Java ecosystem. And so we’ll get through that just fine. Just not in an ideal way.

People have a lot of concern about that—I’m totally not worried about that at all. It sounds kind of funny to say but that’s totally under your control. And our control is cool. So I think, I think it’s very important to have a kind of a wide world view, to have education, all those kind of things.

If you’re going to make a smart phone for a dollar, that’s almost impossible to.. do. But if you took a 50 year time frame…

In my very long-term world view—you know, 50 years from now or something—hopefully, our software understands deeply what you’re knowledgeable about, what you’re not, and how to organize the world so that the world can solve important problems. You know, people are starving in the world not ’cause we don’t have enough food. It’s ’cause we’re not organized to solve that problem. And our computers aren’t helping us do that.

So I think, if you think about it that way, if you think about, we need to make computer software on the internets that helps people solve important problems in the world. That will cause, as a side effect, more people to be educated about the things they should get educated about. And that’s not the same as a demand. ‘I’m asking for a particular thing, I’m searching for…’ Those are different modes. Just kind of make sure we’re serving both modes and that computers can help you do that. So I’m… I cannot be more optimistic about that. I think computers and software and things that you all write, and we all write, are going to help us solve those problems for people rather than just doing it at random.

Law can’t be right if it’s 50 years old. Like, it’s before the Internet.

The other thing in my mind is we also haven’t maybe built mechanisms to allow experimentation. There’s many, many exciting and important things you could do that you just can’t do ’cause they’re illegal or they’re not allowed by regulation. And that makes sense, we don’t want our world to change too fast. But maybe we should set aside some small part of the world, you know, like going to Burning Man, for example. Which I’m sure many of you have been to. Yeah, a few Burners out there. That’s an environment where people try out different things, but not everybody has to go. And I think that’s a great thing, too. I think as technologists we should have some safe places where we can try out some new things and figure out: What is the effect on society? What’s the effect on people? Without having to deploy it into the normal world. And people who like those kinds of things can go there and experience that. And we don’t have mechanisms for that. So those are the kind of things I would think about.

I also think we need to be honest that we don’t always know the impact of changes. We should be humble about that. I’m not sure getting up on stage and saying, “Everything is amazing,” and so on, is the right thing. Maybe we should be more humble and see what the effect is, and the doubt, as we go. So those are kind of my thoughts.

Ben Schachter, McQuarrie: How can you improve health care?

That’s a great segue from the previous question. I think it’s been difficult. We had Google Health, but we didn’t make that much progress on it. I think primarily we found that all the issues were regulatory. It’s very hard to get technological leverage there. I was talking about how we’re one percent where we can be. That’s by doing real, amazing technological things. And, you know, we found in the kinds of things we were working on in health care, we weren’t able to move beyond that due to all the constraints that we were under. And so I think we’ll see amazing things in health care, but I think they’ll be things that have technological leverage, like DNA sequencing. We’re all going to have that. It’ll cost a dollar or whatever, you’re all going to have your sequence, and something amazing will happen.

So again, maybe we have a safe place where people can go and live in a world like that, where they make those kind of changes. We can see if they work, and then the world can learn from that and move on, but not everybody has to participate in it. Because I’m worried we’re not making some of the fundamental changes we need to make fast enough.

John Sarriugarte with Form and Reform: Women and the development community. What can we do to encourage women to be here?

We’ve been super focused on that forever. I think Sergei and I, when we’re interviewing people, we spend a lot of time interviewing women for that reason. Trying to make sure the company didn’t end up all male, which I think is a really, really bad thing. So I think ultimately, the only answer is we have to start early and make sure we’re getting more young women and girls really excited about technology. And I think if we do that, there’s no question we’ll more than double the rate of progress that we have in the technology world.

So we all need to do that. We’re trying to help with that that in any way we can.

Jeffrey Sica, University of Michigan: Are you going to do anything with DNA sequencing, and also image analysis with things like surgical slides?

Josh Constine, TechCrunch: Discuss Google’s plan for bringing the developing world online? And what are the impacts of democratized access to the Internet?

One of the things I always talk about when I talk to the company is that smartphones are going to basically be amazing in these places. And so, you don’t quite have smartphones, for example, going into India or Africa, because they’re just too expensive. The average cost of a phone in India is very, very cheap. $50 or $100 or less. I think more like $50. We need to make sure the prices of what we all are using quickly make it down to those levels, and I think they will. That’ll be the smartphone you have today, two or three years from now will be in Africa and India, and that’ll be amazing. Because I try to mostly use smartphones now, just to make sure I’m living that future. I find I can get almost everything I need done. Unfortunately, I don’t get to program that much, but I can do most things I need to do to run the company on my phone.

So I think that’s pretty amazing, to think that that can go to three billion, four billion, five billion, six billion, seven billion plus, in not very long period of time. And I think people are probably underestimating how fast that’s going to happen. I think it’s clearly going to happen very, very quickly. And I’m really, really excited about that. We’re trying to help that happen quicker. But I’m very excited about that.

Thank you all so much for spending so much time.

It Admins Share Their Tales Of It Terror In New Survey From Jumpcloud

Cloud directory platform provider

Key findings

Security is the biggest concern for IT admins: For all respondents, a security breach, hacker attack, and ransomware ranked as the scariest scenarios.

U.S. respondents rank security threats as top three concerns: U.S. respondents ranked their biggest concerns from scariest to benign:

security breach

hacker attack

ransomware attack

cloud service outage

ISP or CDN outage

a down server

the boss’s PC or Mac going down

their own PC or Mac going down

a lost mobile device

U.K. respondents most concerned about ransomware: U.K. respondents ranked their biggest concerns from scariest to benign:

ransomware attack

hacker attack

security breach

cloud service outage

a down server

ISP or CDN outage

their own PC or Mac going down

a lost mobile device

the boss’s PC or Mac going down

No shortage of security threats: When asked what specific security concerns are top of mind, all respondents named software vulnerability exploits (37%), ransomware (35%), use of unsecured networks (33%), and use of the same password across different applications (30%).

Threat perceptions differ across geography: In the U.S., software vulnerability exploits ranked as the biggest security concern (40%), followed by the use of unsecured networks (36%), ransomware (31%), and spear-phishing of privileged credentials (26%). For U.K. respondents, ransomware was the biggest concern (40%), followed by the use of the same password across different applications (34%), software vulnerability exploits (34%), and spear-phishing of privileged credentials (30%).

Scariest experiences of 2023 centered on security

Hacking is the most common scariest experience: When asked about the scariest experiences of 2023, security issues ranked number one, nearly 24% of companies reported being hacked or dealing with hacking attempts.

Ransomware attacks experienced by nearly 1 in 12 companies: 8% of respondents report that ransomware attacks target company data.

Connectivity introduces complexity: 16% of IT admins were most frightened by connectivity issues with servers, networks, or third-party systems.

Remote work can be terrifying: Managing remote work was scariest for 14%, and managing devices or hardware was for 8% of respondents.

But the presence of actual spirits is rare: Only one respondent cited their scariest experience as the sensation of being watched and frigid pockets of air in certain places in the office at night.

“It’s truly scary how much pressure is on IT admins to secure remote work without impacting the end-user experience,” said Cate Lochead, chief marketing officer, JumpCloud. “No one is safe as even the smallest organizations are reporting being targeted by malevolent forces. As the new workplace model continues to evolve, ensuring teams can escape their IT nightmare by arming them with the tools to keep company resources safe and employees functional is essential.”  

In their own words, IT admins share their scariest stories

Ransomware, hackers, and phishing presented the biggest and costliest problems:

“My scariest was a security breach a couple of weeks ago. We all had to reset passwords across many platforms as Facebook, Twitch, and other websites were invaded from privacy.”

“Ransomware on the (company) president’s machine.”

Password maintenance and credential loss was major complication:

“I couldn’t remember the password to unlock the vault.”

“An employee lost their laptop on a train. It wasn’t password-protected.”

“We had a lost device with critical company data. It was a member of the IT team, and although it turned out that she had just misplaced it, the period before she found it was very hectic and nerve-wracking.”

And remote work, which involves devices, user access, identity management, systems, networks, applications, and more was a significant source of stress:

“Enabling all 1,776 employees to work remotely within a 10-day window.”

“Working from home users.”

“Managing a WFH team.”

“The closing of the office and having to support thousands of remote users.”

“Not having enough hybrid work security.”

“An internal server went down which caused everyone at home having to come into the office to connect to the Wi-Fi to enable their connections to be restarted.”

“Not having the technology in place to provide remote working for the majority of employees.”

The scarcity of IT talent was horrifying for a few:

“Losing two of my best technologists in the same month and I still haven’t found proper replacements.”

“Not having enough employees to manage the workload.”

Survey methodology

JumpCloud surveyed 1,012 U.S. and U.K. IT decision-makers across a variety of industries. The survey was conducted via Propeller Insights, Oct. 21, 2023, to Oct. 25, 2023.  

About JumpCloud

Cloud directory platform provider JumpCloud today announced the findings of its Halloween 2023 IT Admin survey. For IT teams tasked with managing user devices, identities, and access to all IT resources, the past year presented a number of challenges. The survey underscores that the scope of IT responsibilities continues to expand across discrete functions, and security threats are a source of nearly constant, evolving concern. The survey asked 509 U.S.-based and 503 U.K.-based IT professionals about their biggest fears and their scariest IT experiences over the past year.“It’s truly scary how much pressure is on IT admins to secure remote work without impacting the end-user experience,” said Cate Lochead, chief marketing officer, JumpCloud. “No one is safe as even the smallest organizations are reporting being targeted by malevolent forces. As the new workplace model continues to evolve, ensuring teams can escape their IT nightmare by arming them with the tools to keep company resources safe and employees functional is essential.”JumpCloud surveyed 1,012 U.S. and U.K. IT decision-makers across a variety of industries. The survey was conducted via Propeller Insights, Oct. 21, 2023, to Oct. 25, chúng tôi JumpCloud Directory Platform helps IT teams Make Work Happenby centralizing management of user identities and devices, enabling small and medium-sized enterprises to adopt Zero Trust, security models. JumpCloudhas a global user base of more than 120,000 organizations, with more than 5,000 paying customers including chúng tôi GoFundMe, Grab, ClassPass, Uplight, Beyond Finance, and Foursquare. JumpCloud has raised over $400M from world-class investors including Sapphire Ventures, General Atlantic, Sands Capital, Atlassian, and CrowdStrike.

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