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A combination of data types allows marketers to identify and build out the segment of ideal and high-value customersSegmentation helps boost the value that marketing teams bring to an organization. I am a big fan of the trusted segmentation toolkit, but for most companies, it can do with a much-needed upgrade.
Growing your current database with high-value customer acquisition seems just the way to get there. A new form of segmentation and targeting can be found with the use of Customer Data Platforms (CDP). A combination of data types allows marketers to identify and build out the segment of ideal, high-value customers.
Moving away from “blunderbuss marketing” from the startLook at the Pillars of Segmentation marketing segmentation framework for a minute and you will realize that your data is at the heart of all segmentation efforts. Purchase data is a good starting point to identify interesting groups. What your a good segmentation sets look like will differ from company to company, so they need a bit of Segment discovery (more about that later).
The typical use of marketing segmentation is to divide your customer file into several semi-static groups of customers with similarities and differentiate marketing communication to them. These groups or “segments” are the basis of your marketing segmentation.
But now imagine your marketing data to be more effective from day one. Especially for businesses with big customer databases, the returns of segmented messaging overshadows any non-targeted “blunderbuss marketing” method. Segmentation has a strong foothold in two main use-cases:
Resonating Content: Play into the differences and buying reasons of your target groups so they “feel that it is for them”, if well executed it is a form of resonating messaging; relevant, interesting and persuasive. This brings the kind of targeting and personalization that your customers are growing to expect in their messages. It is especially crucial in direct (one-to-one) channels like email marketing and in lead nurturing funnels.
The ROI of newfound segmented customer setsRealistically, not every single campaign can be completely individualized to the specific customer needs if you have too broad a mix of potential clients.
“Small segments in your database can represent big audiences outside of your current database.”
It might seem like this is something only big companies need to do, but an added benefit of all of this data is the bigger insight into your customer base. Startups, scale-ups and small businesses can benefit as well, particularly to pinpoint the segments to go after when faced with scarce resources.
Discover your segmentation set and create the best customer viewNow we are left with the how. A strong example comes from Spyder Snow Gear, a US sports retailer. Overcoming Data and MarTech challenges with the help of a customer data platform to make the data accessible.
Every company has pockets of Ideal clients, the clients that you love to have and that love your products and services. Now imagine all of your customers are like that. Profitable, premium, the best customer you could wish for. Even if we could get a few more of these, it could make all the difference.
Seems great, but that is not where most businesses are at the moment. For most businesses, the Pareto principle (or 80/20 rule) is what today looks like. The top 20% of your file is likely to present 80% of revenue. Same story for Spyder, but with the twist that they could now identify the patterns in that 20%.
To identify the most profitable customer segments you need to combine the purchase and behavioral data available with the customer profile. It is extremely important not to let this go to waste.
Spyder built a “best customer view” and was able to derive high-value customer personas and their profiles, where they weren’t before. Think of it as a mix of segmentation, RFM and targeting to create identifiable acquisition personas.
According to the study, the new prospect acquisition tactics resulted in:
Email list growth of 85%, while the Cost of Acquisition went down.
Revenue increase of 94% from targeting in subsequent sales campaigns
Content-focused EDMs generate 52% more revenue
Here are two (out of three) of their high value-customer segments:
You can imagine the potential gains and probably also potential problems if these segments aren’t treated correctly. The acquisition campaign, in this case, is targeted through taking our seed list of most profitable clients and creating look-a-like audiences on Facebook. Each segment got a tailored prize draw competition in exchange for their details and an enriched opt-in. The real long-term value, of course, is in identifying the correct seed list(s) and follow-up sequences to refine after an initial win.
Get your structure in shape for the next step in Data ActivationThe benefits of Data centralization are well documented and yet marketers aren’t doing it. Reasons for this tend to be quite similar, with tech, data or the prospect of extra work-load holding them back. But it doesn’t need to be like that. Smart marketers are employing segmentation for the right type of campaigns and in combination with keen MarTech.
Gathering and transforming customer data is the all-important step. Most marketers will agree that we are just at the beginning of what is possible. The technology to use customer data and predictive analytics will soon be at the point where a combination of understandable segmentation-driven campaigns will be augmented with programmatically driven (often black box) targeting that use even more of the data and independently learn what works for who.
In that mode, you can drive smaller and smaller selections on a bigger scale – and identify the opportunities that our own logic could never. The smart marketers today are the citizen data scientists of tomorrow and something to prepare your MarTech infrastructure for.
A great customer segmentation/acquisition campaign is a beautiful use-case for bringing together your data and starting with more refined analytics.
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Prepare Your Business For Data Security Risks In Future
You can increase your readiness and your security team’s confidence by moving beyond static incident response plans. Instead, you should use transitory crisis simulation training to closely mimic real-world attacks.
A little prevention can go a long way when it comes to cybersecurity. According to the Cost for a Data Breach Report 2023, businesses created an incident response plan and tested it using simulations or exercises.
These companies saved approximately $2 million, but these savings were due to the fact that they didn’t take necessary steps to secure data.
Many cybersecurity attacks today are targeted. Threat actors spend a lot of time gathering information and searching for opportunities to strike.
There has been an alarming increase in the sophistication of malicious activities over the years. This is something that has never been seen before.
To increase your security team’s readiness and confidence, it is important to go beyond static incident response plans. Instead, use transitory crisis simulation training to closely mimic real-world attacks.
How to Protect Your Enterprise from Advanced Attacks
According to the new Osterman Research Highlights, not all preventive measures or cyber crisis preparedness strategies are created equal.
These are key steps to help you achieve your goals. Cyber Threat Intelligence (CTI)Gartner defines cyber threat intelligence as “evidence-based information, including mechanisms and context, implications, indicators and actionable recommendation about an existing hazard/menace to assets that can help to make informed decisions regarding the subject’s response to that hazard/threat.”
It involves the gathering and processing of data about threat actors and their methods for defense purposes.
Cyber threat intelligence solutions often include machine learning and artificial Intelligence and integrate other security options to ensure data processing is precise.
CTI solutions allow organizations to understand their cybersecurity threats and create powerful defense mechanisms. This is a way to cyber resilience.
Cyber threat intelligence allows IT and security teams to better manage and prevent exploits. They are constantly alerted to potential vulnerabilities.
CTI relies more on human actors than automation. Practical CTI requires more than just the right tools. It also requires trained and intuitive analysts.
There is also a challenge. According to the CTI Practitioners’ Survey by Cybersecurity Insiders 85% of respondents received very little or no training in Open Source Intelligence techniques and risks.
Also read: Top 9 WordPress Lead Generation Plugins in 2023
Endpoint ProtectionProtection and endpoint security are key priorities. This means that organizations can be negatively affected if they fail to protect their endpoints. The endpoint security situation was bleak in 2023. According to Endpoint Safety Research by Delta Risk
34% of companies experienced more than one endpoint attack on their IT infrastructures or data.
55% of companies experienced an increase in endpoint security risks.
67% of respondents believe that it is reasonable likely or very possible they will fall prey to a cyberattack within the next 12 months.
Endpoint protection solutions are typically client-server based. However, some can be provided as SaaS. Although virtual private network (VPNs) and firewalls are important in breach prevention, these solutions are not the same as endpoint protection.
You can also set up a VPN using one of two methods: the manual configuration or the app-based. Manual configuration is the most difficult method of setting up a VPN and requires technical knowledge. Manual configuration can be used if you are unable to download or connect. The app-based approach, on the other hand, offers fast and secure connections with an easy to use interface.
Also read: The Five Best Free Cattle Record Keeping Apps & Software For Farmers/Ranchers/Cattle Owners
Cyber Breach Response PlanMany enterprises could do more to reduce their vulnerability to . The Cyber Security Breaches Survey (2023) shows the most frequent responses.
Giving people specific roles and responsibilities
Finding the source
Logging formal incidents
Assessing impacts
Only 21% of companies perform the four above, and 30% do not. This shows that companies’ responses to data breach are not always comprehensive or foolproof. 64% of businesses avoid future breaches.
Without the ability to properly analyze and respond to incidents, how resilient and flexible can a plan for avoiding threats be?
Here are some tips to help you develop a strong breach response plan.
You should have a plan of action for a crisis to protect your business from any serious incident.
Create a response plan that includes a risk assessment, alert levels for various incident types, as well as responsibilities and roles for each person involved
You can gauge the impact and effectiveness of your plans after an incident to determine lessons learned and potential threats.
Also read: Top 10 Trending Technologies You should know about it for Future Days
Online Crisis Simulation TrainingIt is urgent that you provide more effective crisis training than the one you currently offer. Another great way to be prepared for any impending threats is online crisis simulation training.
These exercises can be tailored to address specific company issues. These teams are often overlooked in larger-scale simulations and practical sessions.
This approach is much easier than tabletop exercises. Online crisis/emergency scenarios can create an augmented buy in across the company, even among staff who aren’t proficient with technical stuff.
Ensure Essential SkillsAs a discipline, cybersecurity is constantly evolving. This keeps the field dynamic and exciting. Unfortunately, many companies are not able to protect themselves from potential threats because their employees don’t know about them. Training and preparing employees are essential to ensure your business is prepared for any data security threats.
Cybersecurity personnel need to have the basic skills of communication, problem-solving and critical thinking. These are essential skills that are fundamental to their daily work.
Training employees in security basics, writing protocols, creating action plans, as well as developing them with the ability to write them, is a must. These skills can be combined with technical knowledge to help prepare your employees, particularly the IT and security team, to tackle the issue competently.
Employees should be knowledgeable about data security and have the ability to apply their knowledge.
Also read: How to choose The Perfect Domain Name
ConclusionA robust plan that emphasizes core skills, readiness and attention to emerging cyber security concerns is essential for your business’ success.
You can make your organization more secure by being proactive and sufficiently informed. To increase data security in the company, employees need to be able to tell how and when they can change privacy settings.
Your Target Customer Isn’T Everyone: Find Your Niche
To determine who is your customer, you should create buyer personas that summarize your target audience’s demographics, wants and needs.
Creating a buyer persona means researching your customers and competitors, determining your audience’s needs, and assessing how your product’s benefits overlap with these needs.
Knowing who your customer is helps you narrow your marketing needs, develop a competitive specialty, and adapt to your customers’ changing needs.
This article is for small business owners who want to learn all about their customers to improve their marketing.
Starting a business is an exciting time, and it’s understandable that you want to introduce your new company to the world and believe that everyone – young or old, male or female, urban or rural, you name it – needs what you’re selling.
As a small business owner, you should feel enthusiastic about your business and confident about what it has to offer, and you need to be an evangelist for your business. But believing that everyone is your customer is counterproductive, because you’ll spend a lot of time, energy, and money trying to reach people who just aren’t interested.
Think about some of the country’s biggest companies. Though they’re wildly successful and have very broad customer bases, even they can’t claim “everyone” as their target market.
Walmart, for example, focuses on budget and convenience shoppers, promising “everyday low prices” to deliver on its tagline of “Save money. Live better.” Although it has more than 4,000 stores in the U.S. and sells groceries, electronics, clothing and nearly everything else you need to run a household, it doesn’t carry high-end or luxury goods because that isn’t what its target audience is looking for in its stores.
Just as everyone is not Walmart’s customer, everyone is not your customer. Here’s why that’s OK: You can’t please everyone. But there are people you can please, and once you figure out who they are, you’ve found your niche. Narrowing your scope to your actual and potential customers takes the pressure off “being everything to everyone” so that you can focus on delivering the products or services that your real audience gets excited about.
Who is your customer?So, if “everyone” isn’t your target customer, how do you figure out who is? If you already have customers, you can analyze your customer data to find commonalities. With this information, marketing experts recommend creating buyer personas, fictional characters who represent your ideal customers.
Although they’re fictional, their qualities should be based on your actual customers. In addition to demographic information, you should include details about them that give you insights into who they are, what they want, the challenges they’re facing, the problems or pain points that are driving them crazy, and why your business is a good resource for them.
To learn more about your niche market, spend time in the online forums and groups they use to find out the questions they’re asking and the issues they’re dealing with, and dig into social media. Additionally, you could interview your existing customers, ask your sales team about trends they’re seeing in the market and analyze data from your POS system and web analytics.
Tip
Scour the places your customers spend time online, speak with them directly, and analyze your customer data to determine who your customers are.
Once you know who your customers are, it’s easier to connect with them, because you know where they are and what they want. So instead of addressing your “everyone” customers in broad, vague terms, you can speak directly to your target customers and get into the nitty-gritty details that show them you understand their needs.
That enables you to create the most effective marketing strategy, whether that means creating content that resonates with them on their preferred social media channel, running an email marketing campaign, or following up with them on the phone or in person.
Editor’s note: Need an email marketing service for your business? Fill out the below questionnaire to have our vendor partners contact you with free information.
2. Become a specialist in your industry.Knowing exactly who your customers are and how your business meets their specific needs and wants allows you to break away from the pack and become a specialist in your industry. Specialist knowledge can give you a competitive edge over the generalists who also operate within your niche.
Chances are good that, as a small business, you’re not going to be able to beat the Walmarts of your industry on breadth of product or service offerings, nor do you have the sales volume needed to win a race to the bottom. But you can offer specialty products or features that aren’t available elsewhere – such as those that are suitable for enthusiasts or professionals – or a level of service that isn’t provided by other companies.
3. Adapt as your customers’ needs change.Once you’re no longer selling to “everyone,” it’s easier to keep up with your customers as they change and to adapt your offerings to anticipate their future needs. It’s rare for an industry to remain stagnant; knowing your customers helps you pivot as industry trends come and go, technology evolves, or your customers’ needs change.
Understanding your customers and their needs also helps you identify how to expand as your business grows. For instance, this may mean bringing on more employees so you can offer additional customer support or investing in research and development so you can launch new products or add features your customers have been requesting.
Max Freedman contributed to the writing and research in this article.
How To Use Your Phone As Keyboard For Pc [Step
How to Use your Phone as Keyboard for PC [Step-by-Step] Simplest way to use your phone as a PC keyboard is via USB cable
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You can use with ease your phone or tablet as a dedicated keyboard for your Windows 10 PC.
There are different software platforms available that allow you to use your Android device as a virtual keyboard and mouse for your Windows 10 computer.
To use your phone as a PC keyboard, you need to install a specialized program on both your phone and your Windows 10 PC and pair the two devices using a wireless connection.
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As we all know, sometimes finding the right time-management tools can turn out to be a real challenge, even when certain solutions can be right in front of us.
If we discuss useful ways in which you can smartly use your Windows 10 PC, then we must outline in our debate the products that can be connected to your computer and which can make your life easier.
And yes, as you might have already guessed, your Android-based portable devices can help you smartly use your Windows 10 PC so that you can better schedule your daily plans and projects.
Thus, in that matter, today in this tutorial we will talk about how you can use your Android smartphone or tablet as a dedicated keyboard for your Windows 10 machine.
As you will see, there are different solutions that can be applied and which can let you control your computer through your own Android-featured handset.
These solutions are related to software platforms, some paid others free-distributed.
However, the main idea is that a specialized program must be used otherwise the Windows 10 system cannot recognize the virtual keyboard featured on your Android device.
So, in the following lines, we will review the best apps that can be used on both Android and Windows for letting you use Android as a dedicated PC keyboard instrument.
How to use your phone as a PC keyboard – 5 apps to use 1. USB KeyboardThis is a free app that isn’t requiring any driver on your computer – as you will see, the apps from below can work only if on your computer you first configure a server-client.
So, unlike most of the other similar platforms, the USB keyboard will work inside BIOS, inside the bootloader, with any OS, and with any hardware that has a USB socket enabled and available.
On your Android device, the app will have to add keyboard and mouse functions to the USB port.
Unfortunately, that process cannot be completed by the app itself unless you first prepare a few additional things.
Moreover, you will need to flash a dedicated custom kernel within the Android core system that powers your handset – this flashing operation can be completed if a custom recovery image is running on your device (I recommend you to use the latest version of TWRP recovery for making things work from your first attempt).
So, before using the USB keyboard tool, root your Android device and install TWRP recovery. Then, go to GitHub and download the custom kernel that must be applied on your handset.
And finally, run the USB keyboard and connect your smartphone or tablet to your computer via a USB cable in order to control your computer through your portable devices.
You can download USB Keyboard from here.
2. Intel Remote KeyboardThis is dedicated software developed by Intel and available for Windows 8.1 and Windows 10 computers. The app will let you control your computer through your Android-based smartphone or tablet.
Shortly, the app will pair the Android device with the Windows computer, through a wireless connection, so that you can use your portable device as a virtual keyboard and mouse.
Once the software is installed and configured on your Android device you will be able to use the keyboard app for controlling your Windows 10 PC. Therefore, you can control your computer from a distance as long as your wireless network will allow.
First, you will have to install the Intel Host app on your computer – you can download the latest Remote Keyboard Host software from this page. Then, follow the on-screen prompts to install this program on your PC.
Afterward, go to Google Play (the download link can be accessed here) and download/install the Intel® Remote Keyboard app on your smartphone or tablet.
In the end, run the tool and pair your Android device with your computer – that’s basically everything that must be done.
Expert tip:
3. Remote MouseEven though the app is called Remote Mouse you will be able to use it for controlling your Windows 10 PC through a dedicated Android keyboard.
Of course, additionally, you can use a fully simulated touchpad which can be afterward easily customizable.
The app brings some useful remote features that will help you better use your PC through a remote mouse and keyboard and everything while using your Android-based smartphone or tablet.
The app received good reviews on Google Play and currently has a 4.1 rating status, which is good especially since we are discussing a third-party app that’s not developed by Intel or by Google.
Using Remote Mouse is quite similar to what we already explained in the section above.
You will need to install the app on your Android device while on your computer you will have to install the Remote Mouse server.
When the app is configured on both devices you can start the pairing process.
Now, besides using the virtual keyboard feature, you will also be able to: shut down, restart, log off or put your computer to sleep; move your mouse cursor by simply waving your phone in the air; use Android’s native speech recognition feature; and a lot more.
Remote Mouse is also available for free – you can download this app from here.
4. Mouse & Keyboard RemoteMouse & Keyboard Remote is a good app that will let you use Android as PC keyboard.
With this software, you will be able to control the mouse through a virtual touchpad and type text with the Android software keyboard or a built-in hardware keyboard.
Other additional remote features aren’t included, so you will actually get only basic functionality.
The app has a ranking score of 3.9 on Google Play – the reviews are saying that the keyboard isn’t always working properly, so some restarts might be required from time to time; the virtual touchpad is working like a charm though.
You can download Mouse & Keyboard Remote from here – the server app for your Windows 10 PC is also available on the app’s official Google Play page.
5. MouseMote AirRemote FullMouseMote AirRemote Full is similar to Mouse & Keyboard Remote in terms of basic functionality and built-in features.
The app uses gesture controls, can be connected through Bluetooth or Wi-Fi, has a Web browser mode, and comes with PowerPoint mode and integrated media player controls.
As already outlined, this is a paid app and it’s priced at $2.31. You can download and install the tool from this page – from there you can also install the dedicated server app for your Windows 10 PC.
Final thoughts
So, if you want to use your Android portable device as a PC keyboard and/or touchpad you can use one of the apps that were reviewed above.
In case you already tested other similar platforms that let you control your Windows 10 computer from a distance, share your experience with us and with our readers – based on your observations we will update this tutorial accordingly.
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Prepare Your Pc For Future Data Disasters
Reformatting and restoring a PC is not fun–in the way spending 2 hours in the dentist’s chair is not fun. You have to back up all your data (and pray that you haven’t forgotten anything), reformat the hard drive, install Windows, track down missing drivers, find and reload all your software, restore your data, and pull out clumps of hair over the things you inevitably neglected to save. (Firefox plug-ins, anyone?)
If you’re smart, however, you’ll look upon this as an opportunity–not only to return your PC to its former out-of-the-box glory but also to make it better than it was before. I’m talking about implementing a bulletproof backup system to thwart future disasters, organizing your folders and desktop to keep clutter at bay, cutting performance-clogging security software to a bare minimum, and making sure that if you ever need to reformat and restore again, the process will go a lot easier.
In other words, you’ve cleaned house. And now it’s time to get that house in order.
Create an Image of Your Newly Restored SystemWindows installed, updated, and personalized to your liking? Check. Important apps loaded? Check. Drivers working? Check. Now step back and bask in the glow of your perfectly configured, smoothly running PC. Don’t you wish you could capture this moment forever, and even preserve it for the future in case something goes awry?
You can, by creating an “image” of your system as it exists right now. An image is essentially a full-system backup, but one that contains all the extra stuff that gets added after a fresh Windows install. By making that image your go-to restore source, you can save a ton of time if you ever need to do another system overhaul. (Remember, however, that an image isn’t intended to preserve your data; that’s an entirely different kind of backup.)
Countless drive-image utilities are out there, but I’m partial to Macrium Reflect Free. It’s easy to use, and it can save your image file to an external drive, a network drive, or even CDs/DVDs. It’ll also build a bootable rescue disc for restoring the image, just in case you’re trying to resurrect a seriously compromised system.
Add a Linux PartitionThis is the perfect time to create a dual-boot environment, to devote a chunk of your hard drive (a partition) to Linux. When you’re finished, you’ll be able to choose Windows or Linux every time you boot; it’s like turning one PC into two. And in the unlikely event something goes wrong during setup, no major harm done: You could just whip out the drive image you created earlier and restore the system to its previous pristine state. (Read our Linux Line blog for more tips and news from the Other Side.)
Set Up an Automated Backup SystemNo more excuses! Your data has survived this far, but you’re computing on thin ice. A devastating malware attack or hard-drive failure might be just around the corner. The time has come to start making backups on a regular basis, just as you always promised yourself you would.
Second, enlist an online backup tool such as Carbonite or Mozy to save your most crucial data (Office documents, financial records, etc.) to the cloud. I’m partial to Mozy, which gives you 2GB of free backup space, a highly automated backup utility, and the option of making a local backup in addition to the cloud version. It’s a great set-it-and-forget-it choice.
Best Photography Apps For Your Iphone In 2023
There is no doubt that the iPhone has one of the best cameras available in a smartphone. Apple has improved its camera’s so much that it can go against low-end DSLR cameras too. But what if you can push these cameras to the next level? With these photography apps for your iPhone, you can take it to the Pro level it deserves.
1. Photoleap – Editor’s choice
When it comes to photo editing on iOS devices, Photoleap offers a one-stop solution to let you edit images with precision. This photography app for iPhone comes with more intuitive photo mixing so that you can create stunning double exposures and eye-catching art.
Combine multiple photos with ease and edit each layer in line with your demand. There is also a tool to ideally adjust transparency and blending modes so that your pics look to stand out.
And just in case, you wish to give a bit creative touch to your images, you can draw and doodle on your pics, create impressive graphic designs, and even make adorable social media posts. Another feature worth noting is the spot-on blemish remover, 16-bit image depth support, and the ability to edit even RAW images.
But bear in mind, Photoleap – Photo Editor’s freemium variant is quite limited and you will need to subscribe to the premium model to access all the powerful tools.
Price: Free (In-app purchase starts from $1.99)
Download
2. Photo Lab – Art face editing iOS app
“Photo Lab” comes with over 600 amazing effects which instantly transform the look of any pics. Using photo montages with automatic face detection, you can become a tiger, scientist, astronaut or even a gangster.
Place your pic on the screen of iPhone, dollar bill, or even an ancient book to present yourself as an iconic star. Draw your photos to give them some artistic touch. Moreover, you will collect multiple memorable photos to make an impressive collage.
Price: Free
Download
3. Afterlight – Real film filters & effects
This app offers the perfect balance of easy-to-use yet powerful features. It helps you transform photos in an instant with filters, effects, and light leaks. Moreover, you have an array of pro tools that can also handle RAW image processing.
Price: Free ($2.99 for Monthly membership)
Download
4. VSCO – Creative photo and video editing iPhone app
How long can you keep a photo and video app out of sight that’s been highly popular among both aspiring and pro photographers? Yeah, I’m talking about VSCO which is highly rated for pro tools including over 200 top-of-the-line presets. Using the professionally designed presets, you can augment your pics with precision.
Features like HSL and borders offer more flexibility to edit images. But what headlines for VSCO is the option to explore a ton of tips, tricks, and tutorials that can go a long way in enhancing your photography skills.
Price: Free (In-app purchase starts from $0.99)
Download
5. ProCam 8 – Nondestructive editing
Boasting a top-grade camera, ProCam 6 has you fully covered. The app features several shooting modes like a slow shutter, burst mode, portrait mode, 3D photo and more.
With the manual control over a wide range of pivotal things like focus, shutter speed, ISO, white balance, ProCam 6 lets you shoot stunning images. There is also an option to capture RAW photos.
Packed in with 60 professionally designed filters, the camera apps lets you adorn your images with more freedom. Not to forget the 17 lenses including vignette, white vignette, fisheye, tilt-shift and more that can add both fun and spark to your photography.
Price: $6.99
Download
6. Focos – DSLR, Bokeh & Large Aperture
The app lets you select from multiple simulated aperture diaphragms to get fascinating bokeh spot effects. You can add lights in a 3D space to make your images stand out. Make the most aperture shapes and add a depth filter to ensure your images can look enviable even to the pros.
And with the option to fine-tune color and brightness, snapping great-looking shots shouldn’t be a big ask for you. Want to get some pro tips to take better portraits? Check out the video tutorials to enhance your skill.
Price: Free
Download
7. Rookie Cam – Photo & selfie video editor
“Rookie Cam” has got everything that it takes to create mind-blowing photos. With over 150 excellent filters, the app is fully equipped to add magic to your photos with ease.
The stunning blur effect makes the subject look clearer and more appealing. Important features like 6x digital zoom, manual control of exposure and white balance, and flash control with torch mode ensure you are able to capture top-quality photos. You can combine up to 9 photos to make a gorgeous collage. What’s more, there are 14 nice-looking themes and 60 textures and light leaks to adorn your images.
Price: Free
Download
Price: Free
Download
9. Snapseed – Selective filter brush
You can edit any RAW files and export them as JPG. There are seven handy controls to let you perfectly adjust exposure and color. If you want your photo to look more fashionable, make sure to add a glamor glow. Moreover, you can use light leaks and scratches to give the pic a retro look.
Price: Free
Download
10. Halide Mark II – RAW, manual and macro capture
Praised highly both by experts and fans alike, Halide Camera is one of the best photo editing apps for iOS. Lashed with a wide range of editing tools, it lets you design your shots with precision.
Not to mention the smart auto mode and the elegant manual controls that ensure you have the desired command over your shots. Furthermore, you can fine-tune the shutter speed, white balance, and ISO to suit your workflow.
Price: $5.99
Download
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Nidhi
A tech-aficionado whose superpower lies in blabbering interminably about new technologies. After 4+ years and 4500+ content pieces that helped diverse companies grow, I followed my passion and made iGeeks Media my home. When not gushing over technology, you will find me immersed in a fictional world, either reading or creating one.
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