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Google explains the guiding principles behind search result previews that took the results page from 10 blue links to where we are today.

This was explained by Phiroze Parakh, software engineer at Google, at Google’s Webmaster Conference last November.

Google recently uploaded a batch of videos from the conference, so for most people this is their first time seeing it.

Here’s a recap of Parakh‘s presentation on titles, snippets, and result reviews.

The Four Pillars of Result Previews

The main task a user has after landing on a search result page is to find the content they need.

Result previews previews help them do that. Although they weren’t always as useful as they are now.

Previously, in the world of 10 blue links, all the information a user had to go on was a title, a snippet, and a URL.

In an effort to make result previews more helpful, Google came up with four “core pillars”.

The primary goal is relevance to the user need, because previews need to be relevant to the query.

A third goal is to illuminate the depth of content within websites

The fourth goal/pillar is content diversity.

Reimagining Result Previews

When reimagining what a result preview should look like, all Google had to work with was the name of the site, the title of the page, and a content preview.

Google came up with different ways to algorithmically generate result previews based on the four pillars described in the section above.

Rewriting Snippets

First, Google started to change the snippet in response to the query.

The same algorithm that decides if a page is relevant to a query can be used to decide what part of the page should be relevant for the user.

That means, if the query was changed, the snippet displayed would also be different.

Google wanted to go beyond that, so here’s what it did next.

Images in Result Previews

Around 2023 or 2023, Google discovered that images helped users choose between different results.

This is especially true for certain types of queries where an image of whats being searched for can be extremely relevant – such as searches for a particular product.

Google started algorithmically extracting relevant images from pages and showing them in search results.

When this change was rolled out in search results, users started visiting a greater diversity of sites.

Videos in Result Previews

After the positive response to images in search result previews, the natural next step was to display videos.

Again, Google focuses on surfacing only the most relevant videos in result previews.

It was also noted that result previews with a video will render differently depending whether the video is a dominant or supportive piece of content.

Sitelinks in Result Previews

To achieve the goal of expressing the depth of content within sites, Google began incorporating sitelinks into result previews.

Sitelinks are links to pages within a site that Google believes are relevant for the individual user.

Like images and videos, sitelinks are all extracted algorithmically. Although the site structure does help with this.

Google took this a step further by adding images to sitelink previews.

Sitelink images were found to be helpful in cases where a plain sitelink doesn’t provide enough detail.

Entity Facts in Result Previews

Entity facts were added to result previews as another way of expressing the depth of content in a web page.

Forums as Previews

Google created special result previews for web forums that can be generated whether or not the forum is using structured data.

Google can algorithmically extract posts and generate a “cluster” of content that’s relevant to the user’s query.

Markup isn’t needed to generate these previews, though Google will utilize Q&A markup if it’s provided by the forum.

Tables & Lists as Previews

If a web page has a dominant table, Google can show at least some of the table in the search results preview.

Those are all the changes result previews covered in the presentation.

For more detail, see the full video below:

You're reading Google Seo 101: The Evolution Of Search Result Previews

Majestic Seo Announces Development Of New Search Tool Called Search Explorer

Majestic 12, the UK company behind the World Wide Web’s link intelligence crawler, Majestic SEO, made an announcement today about their plans to expand into the search space with a new addition to their product lineup called Search Explorer.

Search Explorer focuses primarily on delivery results based on influence. With Search Explorer users are able to search for keywords and phrases and find pages and websites that are most influential around that keyword.

Majestic made it clear that they are not calling this a “search engine” as the data will only be driven by link influence, at least initially.

The data will provide contextual relevance to its trademark “Flow Metrics”, which research has shown gives a meaningful value to the strength of a page or site on the Internet.

Imminent Alpha Release

Majestic plans to unveil the new technology at Pubcon, being held at the Las Vegas Convention Center this week, during a webinar at 3:00pm pacific time on Wednesday, October 23rd. An Alpha version of Search Explorer will be released “very soon.”

Alex Chudnovsky, Majestic 12’s founder said:

“We have been striving towards a search product for many years, but realized early on that the two hurdles of scale and technology both needed to be overcome to develop a viable solution. We never gave up with this ambition and we now believe that we are suitably poised to develop new audiences and new products.”

Dixon Jones, Majestic 12’s Marketing Director also had this to say:

“We will not be looking to become a ‘Search Engine’ in the way that most people see engines like Google and Bing. However, as these products move towards a more personalized, consumer based audience, we believe a viable business model is being left behind, built on a research and Freemium subscription based approach to search.” 

Majestic’s flagship product, Majestic Site Explorer, is hugely influential digital marketing space. It has been quietly rising close to the top 500 most popular websites worldwide according to Alexa.

The Great Google/Seo Communications Conundrum

Google is certainly good at throwing wrenches into SEO processes.

Google likes to channel their inner coach from the movie “Dodgeball”.

“If you can dodge a wrench, you can dodge a ball.” – Patches O’Houlihan.

Patches O’Houlihan might as well be Google’s John Mueller, throwing heavy metal objects at SEO professionals.

One such recently hurled SEO wrench involves link building, a subject I hold close to my heart.

Google’s John Mueller, in a Google Webmaster Help thread, said:

“If you’re making quality links to your site, then that would be considered against our webmaster guidelines, and by that, those links would definitely not be considered ‘quality.’”

On the surface, it seems that Google is saying that any work done building links to a site is tantamount to spamming.

The outcry from a confused search community was like a cornered animal – lashing out at anyone and everyone, including other SEO pros and Google, trying to protect their precious territory.

Many SEO black hats were quick to smugly respond with their tired mantra of “See, if you do anything to manipulate the search engine results, you’re no better than a spammer like me.”

The debate became so prevalent that Mueller took to Twitter to answer questions about his statement. His clarification shed some light on his thinking, but his efforts didn’t seem to do much to clear the confusion.

What’s the difference between those that you legitimately make, and those that you make undeservedly, @ingobousa ? (not trying to be snarky; I want to understand where you see the difference & if we can make things clearer)

— 🍌 John 🍌 (@JohnMu) October 3, 2023

There’s a Lot to Unpack Here

If you “make” links, you are probably violating Google’s webmaster guidelines.

The question is, what does it mean to “make” links.

I have to assume that Mueller is referring to those who create sites or participate in Personal Blog Networks (PBNs), where links are not earned, but they are made by someone for mostly SEO purposes.

The big distinction I see is that if you control the property where a link is given, you may be violating Google’s rules.

But this brings up more questions. Internal linking and linking between properties that you own has been a standard SEO practice for as long as links have been a ranking factor.

Where does earning links slide into making links?

In a Twitter exchange, Mueller indicated that Google is OK with buying links, as long as the links are “nofollowed”. I think most of us in the SEO community already knew this.

But the context of this exchange indicated Mueller was doubling down on his statement that “made links” are against Google’s Terms of Use and may put a site in the crosshairs for a manual action or algorithmic downgrade.

Today, as I write this piece, another Twitter exchange with several SEO folks and Mueller is getting attention.

This conversation centers around ideal word count, anchor text mentions, and backlinks.

Mueller states on Twitter that none of those metrics imply a quality piece of content.

To veteran SEO professionals, this should not come as a surprise.

In my opinion, anyone working off of an “ideal” content word count, number of anchor text mentions, or similar hard metric is doing it wrong.

“Someday SEOs will realize that rankings are not black and white. The algorithm is no longer linear. There is no such thing as ideal word count, ideal anchor text mentions or (gasp) keyword density. Many SEOs desire to ‘be right” and have an exact formula are damaging the industry. It’s sophomoric to think that there is an overall formula that will universally work to increase rankings for every keyword. If you think that there is, it’s probably time to find a new profession. I might suggest coding, where there are more absolutes. Don’t get me wrong, there is value in knowing why a site is ranking for a certain keyword. But it’s correlation, not causation. Just because something works for one site doesn’t mean it will work for another. You can create hypotheses and test them – but realize that you aren’t going to come up with a unified theory around content length or backlink numbers. You create the best you can, promote the best you can and make sure that you do what Google says. If you create quality content (which is subjective and hard to define), promote that content adequately and make sure your technical aspects are up to snuff, you succeed. If you try to work in some formula, you’ll usually end up failing.”

I think fellow SEJ contributor Jenny Halasz said it best in How Ranking Factors Studies Damage the SEO Industry:

“ALWAYS and NEVER do not exist in SEO.”

John Mueller Has the Hardest Job in SEO

Effective communication is difficult.

I’ve spent most of my professional career studying communication in both interpersonal and mass settings.

And I think Mueller has the hardest job in SEO.

Another thing I’ve studied for most of my life is theology.

I grew up in a Christian home, with a father who studied theology at a leading conservative seminary.

I’ve been immersed in the Bible since I can remember.

Over the years, my conclusions from reading the Bible have changed from my upbringing.

I don’t see scripture as a black and white instruction manual.

Context is of ultimate importance in understanding any religious work.

Without context, it’s easy to pick and choose scripture that supports your own worldview.

It doesn’t take a biblical scholar to realize that the misinterpretation of scripture to defend a defined worldview can have disastrous consequences.

But it’s human nature to want to support our own worldviews with communication from those in authority.

There is no doubt that Mueller is an established authority.

After all, Mueller is authorized to speak on behalf of Google, and he is privy to inside information about the Google algorithm.

So, much like the apostle Paul, Mueller’s every word is scrutinized by those who follow the god of search – namely Google.

The difference between Mueller’s tweets and Paul’s letters to the early church is that Mueller can, if he wants, clarify his electronic missives.

But once Mueller says something, those words can be taken out of context – much like religious leaders have been doing to the apostle Paul since the early church.

And like Paul, Mueller’s (and other Google spokespeople both past and present) tweets, posts and other responses live on forever – not in a document passed down through the generations, but on digital formats that can spread misinformation faster that Guttenberg ever imagined.

And that is how SEO myths develop.

It’s our duty to dispel these SEO myths and work to understand what Google is trying to communicate.

We must also realize that Google is neither omniscient nor infallible.

We need to push back when the communication doesn’t match reality – but also realize what Google is trying to communicate.

Like I said, communication is hard – no matter if you are on the sending or receiving end.

In Conclusion

Google doesn’t have to communicate with the SEO community.

It’s important for all of us to realize that it’s not our right to get clarification from Mueller or anyone else at Google.

Google’s communications are not commandments.

They are not written in stone by the hand of God.

When we quote a Google representative to make our point, we need to make sure we are aware of the context in which the quote was given.

And we need to continue doing our jobs, no matter what wrenches Google throws our way.

More SEO Resources:

Image Credits

Featured Image: Modified by author, October 2023

Casino Seo: The Uk Gambling Sites Promotion In The Search Engines

Britain is one of the most loyal countries to gambling with a developed legislative regulation in this area. The total gross revenue of gambling operators in 2010, according to the Gambling Commission of Great Britain, amounted about £ 5,7 billion. According to sociological surveys, 68% of British adults gamble in one way or another.

There is a serious struggle for British gamblers among the leading operators, and in this article, we will try to figure out how to work with this audience in conditions of severe competition.

Demographic value of the traffic

For a start, let’s try to identify typical patterns of players and their preferences, depending on various factors.

First, we should consider the dependence of the average total revenue a casino gets from one player (Lifetime Value) based on the gender and gaming preferences, as well as the percentage of game preferences based on gender.

  Casino games Poker Sports Casual games Female £500 (6-12 months) – – £400-500 (6-12 months) Male £200-300 (3-9 months) £300-400 (6-12 months) £200 (6-12 months) £100-200 (6-12 months)

As we can see, the average time of gambling in a single institution is usually not more than six months. This should be taken into account by both casino operators building a system of keeping the players or the players transfer from one brand to another, and the affiliates that have the ability to interact with their audience, for example, using their own email lists.

Fun and Real Money Players

The overall conversion rates are difficult to outline as such factors as Fun and Real Money players ratio are influenced to a great extent by brand recognition, credibility, usability and other factors.

Nevertheless, it makes sense to remember that about 80% of deposits are made within one minute after the registration. In other words, if a player has not deposited money right away, chances that he will do it later are tiny.

The typical conversion cycle is as follows:

In this process, the player goes through the following steps:

Comes to the site and looks the content through; decides to download the software;

Trusts the system enough to leave his personal data, including the e-mail address;

At this stage (Registration), the player has three options to continue: make his first deposit, play for Fun or not play at all. If a visitor has not played within 24 hours from the time of registration, it is unlikely that he can be converted into a real money player.

If the gambler does not play or keeps playing for virtual money at the casino for more than 2-3 days, the email marketing system is turned on and automatically sends out letters designed to facilitate the conversion of the user to the real money player.

Having figured out the demographics of the players and their conversion cycle, it is time to turn to the issue of driving traffic.

Search Engine Traffic Attraction:  Typical Strategies

Therefore, the average revenue they get from a player will be significantly higher and, consequently, much larger amounts can be spent on attracting players and as a result, big brands can afford much higher CPC than new projects.

In this respect, the development strategy of the PPC campaign may require trying to find a narrow niche, with lower competition.

PPC campaign ideas:

players are most active in the evenings (time targeting);

men start gambling much more intensively before the football games, about 1-2 hours before the broadcast (time and demographic targeting);

not all the casinos pay enough attention to the female audience (demographic targeting);

competition by the narrower queries is much weaker (the structure of PPC campaigns by games), etc.

Search Engine Optimization

In 90% of cases, it is the search engine optimization that makes sense to be focused on if we are talking about a young casino.

Top 10 projects in terms of involved unpaid search traffic in chúng tôi looks like this:

The most common strategy is to create a site structure in which each game has a separate page that allows you to promote the game by such queries as “play craps online” or “best online blackjack”.

Even the minimal set of about 15 games (blackjack, roulettes, craps, slots, etc.) gives the output  of the semantic core around 1200 search terms. This is a great opportunity for young projects to cling to the relevant search engine traffic with less competition.

Typical link building methods

Large casinos usually work with links according to the standard procedure – there are specialists (staff or freelance) who analyse and explore the links of competitors, and then try to aquire a link from the same project (if the budget allows). There are companies that specialize solely on providing such services, and online casinos form the overwhelming majority of their customers.

The preferred format of placing is a small text (about 150 characters), containing one or two links.

Sometimes there are other options, for example, the famous 32Red casino (operator Microgaming) has the following commercials.

Another popular method of promoting websites in the industry is the creation and distribution of free WordPress themes with a backlink encoded in the footer. Practice shows that a significant amount of links gets cut later, but even so, quality made ​​theme can give hundreds of natural backlinks to the promoted project.


Women make very attarctive audience for the segments of Casino games and Casual games;

The average time of play at the same casino makes around 6 months;

About 80% of all the deposits are made during the first 60 seconds after the registration;

It is worth trying to find narrower niches in PPC (by separate games, with time targeting and so on);

From the SEO point of view it is better to put the games to different pages;

A very interesting source of backlinks is WordPress themes sponsoring.

Delete These 101 Malicious Android Apps Before Google Does

Over 101 apps affected with Malware

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Most of these apps come with the SpinOk spyware module. It is attached to these popular apps and seems to be more widespread than initially through. Another company that claims to “predict cyber threats” also found additional 193 apps capable of snooping their users. This particular group of apps has amassed about 30 million installations so far.

Unfortunately, Google has not yet removed most of these Malicious Android apps from Play Store. While this does not happen, the number of victims affect can rise. It’s strange to see such delay, considering that these apps have been flagged in multiple instances by distinct cyber-se curity companies. This should happen soon, but As previously mentioned, the number of affected users will keep increasing in every minute. While we wait for an official move from the search giant, to protect yourself, you should delete these apps from any device running Android.

List of Malicious Android apps that can steal your data

Chip Winner 2048

iSecurity – Virus Cleaner

Quick Loan Pro

Calculator Lock – Photos Vault

Pixel Battle

Ztime:Earn cash rewards easily

Pop Stone 2 – Match 3 Game

Gem Puzzle

Real Money:Play Games Earn

Vast VPN – Secure VPN Proxy

Fast Booster Box


Make Money – Game Time

Woohoo – Real Cash Games

Earn Money: Squid Game

Cash Game: Money Puppy


Hello VPN-Fast & Secure

Dong Bao

HotBuku-Alat Pembaca Novel Profesional dan Populer

Yeloli Princess Makeup

Mnogo Monet

Yeloli Princess Makeup

UangNyata:hasilkan & permainan

Fast Loan Plus

Crazy Christmas Tree

Pop Diamonds

Cash All – Earn real money

Merge snack-Overfood

Vegas Coin Pusher

Crazy Cut Money

Lucky Cashman-Real Money&Paid

Lucky Slots: Real Money& Spin


Pet Connect – cute pets match

Lucky Coin Pusher -3D

Money Tree Garden

Chips Winner

Mega Win Slots


Magical Pet:Pop Match

Neutral Solitaire

BTC Linked

Lucky Dog Videos

Hexa Link – 2248 Connect Puzzle

Ganho Casual

Bitcoin 2 Moon

Pop Pop Balls

Fruits Legend: Farm Frenzy

Fruit Bubble Smash

BTC Fall

Sweet Fruit Smash

Funny Hoop

Go Break

Step Going

Funny Block

Squid Gem

Lucky Cube Blast

Cube Master 3D

Merge Crazy Bal

Grand Win Solitaire

ChipWin To 21:Merge game

Bubble Shooter Hero

Bingo Day: Lucky to Win

Cookie Crush

Winning Slot : Mystic Pharaoh

HexaPop Link 2248

Dropping Balls

Crazy Magic Ball

Bird Linked

BigBang PopStar – Pongs Puzzle

Chain One Line

Jewels Crush Fever – Match 3 Jewel Blast

Tropical Fruit Blast

Bubble Spinner

Merge hexagon jewel – Match 3

Random Dice

Jelly Connect

Monster Link- Match Blast

Block Crush

Birds Merge

Idle Dinosaurs

Kitty Blast: Lucky Pet 2023!

Go Jump

Knife Master

Macaron Match

Crazy Cut Money

Mood to Pop

Smash King

Lucky Eggs – Win Big Rewards

Read Also:


Android 14 Beta 4 is out: The last step before the stable update

And Theres is More…

Mystery Solitaire Tycoon

candy kaboom

Dice Master: Jump Jump

Mega Jackpot Slot: Cash Winner

Dreamlike Candy:Sweet Merge

Candy Winner

Block Puzzle

Desert tree: Cash Grow Game

Macaron Boom

Word Games: Big Win

Vegas Cash Casino

Cube 2048

Crazy Pop Tree

Vegas Bingo

Street Soccer Game

Real Money Slots & Spin to Win

Bingo County: Amazing 2023

Crazy Bomb

Cookie Macaron

Circus coin pusher

Ludo Magic

Mystery Miner Tycoon

Slots Pop!

Bitcoin Master

Happy Fruit

Blackjack 21: Cash Poker

Forest Puzzle

Hex Puzzle

2048 Lucky Cube

Solitaire legend

Cake Master: Cream Legend

Crazy Fruit Crush

Boom Match

Funny Macaron

Cute Macaron Zumba

Food Merger

Holic Macaron

Dessert Match Kitchen

Macaron Bubble

Bingo Slots

Sea Big Bang

Cute Liner

Puppy Fruit Slice

Crazy Zumba Fruit

Funny Hex Merge

Cash Storm Slots: Real MoneyChatMate

Bingo Magic Zoo: 2023 Journey

Farm Blast – Match Game

Shake Shake Sheep

Cat Party

Lucky Star: Lotto Scratch

Mega Lightning Slots

BitCoin Connect

Bitcoin Master -Mine Bitcoins!

Solitaire Mega : Win Big

Lucky Aquarium

Happy Farm Slots-harvest & win

Crazy Cash Dozer

Maya Merge – 2248 Hexa Puzzle

Bank Bingo Slot

Lucky cube

Diamond Miner: Surprises

Foodie Tiler

Lucky Crush

Lucky Woody Match-Block Blast

Bingo Club-Lucky to win

Nice PopLink 2248

Tiler Master

Food to pop

Fun Block Puzzle Game 2023

Coin Defender

Cash master

Happy Merge Bang

Block BigBang

Dominoes – Royal Master

Royal Knight Slice

Cookie Smash

Candy Pop Star

Lucky For Happy

Happy 2048

Merge Lucky Puppies

Holiday 2048

2248 Linked

Street Football Star

Fruit Spin Blast

Magic Balls

Joy Match 3D

Classic Diamond Slots: Cash

Super Jump

Slot Club

Lucky Tile Match: Triple Crush

Relx cash

Chain Block 3D

Metaverse Merge

Block Master – Brain Games

Fruit Cutting Killer

Gem Smash

Smash Master

Dessert Crush

BuzzVideo-Earn money app

Tunai Instan

ClipClaps – Reward your interest

How To Stay Safe

That’s a massive list of application, but I strongly recommend check if there is any of those above listed apps on your device. The SpinOk is not here to play games. It’s one of worst malware discovered recently. It infiltrates into your Android phones through marketing SDKs (Software Development Kits) that even app developers might confuse as innocent.

The malware’s goal is often to gather personal data and files from unsuspecting users and transfer all that to remove servers for various shady purposes. For that reason, it’s STRONGLY RECOMMENDED to uninstall these apps from your phone as soon as possible.

Also, it’s better to conduct a good search through the web before installing any app on your device. It may be a little annoying at the start, but will keep you safe from future issues that comes from Malicious Android Apps. Be careful with apps that promise you money since they are one of the favorite spots for malware.

Nowadays, there are a lot of games with malware installed so do some research before installing less-known titles.

How To Create Reminders From The Google Search

As if it was so hard to create reminders in Google Now, the company now lets you create new reminders right off the search function. Reminders have been like a boon for those who are overloaded with work and often miss things that they were supposed to do. But with this function built into your device and on your Google account, you will no longer miss any task that you are supposed to do.

In order to create a reminder, all you need to do is type in a simple query with a specific syntax in the search box on Google. And this will result in you having your reminder created in your Google account.

Note: For this to work, you must be already logged in to your Google account, and you should have Google Now turned ON on your Android/iOS/Chrome browser. One more thing, this only works in the Chrome web browser.

As of this writing, this feature only works for Google Search in English.

If you are wondering how you could go about enabling Google Now on your device, here’s how you can do that:

Enabling Google Now on your Device

1. Tap on Google app in your App Drawer.

2. Press the Menu button and tap on “Settings”. It will open up the Google Now settings on your screen.

3. On the screen that follows, you will see an option saying “Google Now.” Make sure the text next to it says “ON.” If it does not, tap on it and it will be enabled.

4. And you are done.

Awesome! The Google Now feature is now enabled on your device.

If you want to enable the same in your Chrome browser, here’s how you can do that:

Enabling Google Now in Chrome

1. Open Chrome on your computer. Make sure you are signed in to your Google account. If you are not, do so now.

4. Check the box that says “Google Now.” It will enable the Google Now functionality in your browser.

5. You are all set.

Great! Since the Google Now feature is now enabled in your Chrome, you can follow the rest of the procedure given below to create reminders.

Here’s how you can go about creating reminders from the Google Search.

Create Reminders from the Google Search

1. Head over to the Google homepage using any of your web browsers.

2. Type in a query that indicates a task and a time, for example, “remind me to buy milk at 5pm tomorrow“, and hit the Search button.

3. It should then show you the summary of the reminder that you are about to create. You can make any modifications in the reminder now. Once you are done, hit the link that says “Remind me on Google Now.”

4. A confirmation message should appear on your screen saying that the reminder has been created and you will be reminded by Google Now on your device.

5. You are done.

And that’s it.


An easy way of creating reminders like this can really be a time-saver for most people, as they can now just type in a query on Google which can then be converted into a reminder.

Mahesh Makvana

Mahesh Makvana is a freelance tech writer who’s written thousands of posts about various tech topics on various sites. He specializes in writing about Windows, Mac, iOS, and Android tech posts. He’s been into the field for last eight years and hasn’t spent a single day without tinkering around his devices.

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