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Martin Splitt in a Duda webinar explained a concept called Centerpiece Annotation that discusses how Google analyzes content on a web page.

I won’t reproduce the question because it’s somewhat off topic and long.

But what Martin discusses is how Google separates out the boilerplate of a web page and then summarizes from the text content structure what the web page is about.

He mentions what’s called the Centerpiece Annotation.

Martin Splitt explained:

“That’s just us analyzing the content and, I don’t know what we have publicly said about this, but I think I brought it up in one of the podcasts episodes.

So I can probably say that we have a thing called the Centerpiece Annotation, for instance, and there’s a few other annotations that we have where we look at the semantic content, as well as potentially the layout tree.

But fundamentally we can read that from the content structure in HTML already and figure out so “Oh! This looks like from all the natural language processing that we did on this entire text content here that we got, it looks like this is primarily about topic A, dog food.”

Screenshot of Martin Splitt Discussing Centerpiece Annotation

Next Martin talks about how the page analysis separates the web page into component parts, some of which aren’t relevant to the Centerpiece.

The parts of the page, he explains, is weighted differently. Weighting is a reference to how important a page element is. So if a section receives a light weighting score then it’s not as important that is weighted with a higher score.

Martin continued:

“And then there’s this other thing here, which seems to be like links to related products but it’s not really part of the centerpiece. It’s not really main content here. This seems to be additional stuff.

And then there’s like a bunch of boilerplate or, “Hey, we figured out that the menu looks pretty much the same on all these pages and lists. This looks pretty much like that menu that we have on all the other pages of this domain,” for instance, or we’ve seen this before. We don’t even actually go by domain or like, “Oh, this looks like a menu.”

We figure out what looks like boilerplate and then, that gets weighted differently as well.”

Related: 9 HTML Tags (& 11 Attributes) You Must Know for SEO

Off-topic Content Given Less Consideration

Martin next mentions how after Google establishes what a web page is about, that if a section if off-topic then that off topic section is not given as much consideration, presumably for ranking purposes.

Martin explains:

“So if you happen to have content on a page that is not related to the main topic of the rest of the content, we might not give it as much of a consideration as you think.

We still use that information for the link discovery and figuring out your site structure and all of that.

But if a page has 10,000 words on dog food and then 3000 or 2000 or 1000 words on bikes, then probably this is not good content for bikes.”

That’s really interesting because it seems to show that when Google determines what a page is about, then the off-topic content might not have a chance for ranking or as Martin says, is not given “as much of a consideration.”

Jason Barnard asked:

“So that sounds to me like you’re guessing the semantic HTML5. Does semantic HTML5e give you any help or do you just not care? There’s no point?”

What Jason was referencing was the HTML5 markup that defines the different sections of a web page, like the header, navigation, footer, etc.

At the beginning of Martin’s discussion he was making reference to analyzing the content structure and the actual text. So now the topic is kind of drifting a little here into the HTML5 semantic structure.

Martin answered:

“It does help us, but it’s not the only thing that we look for. Yes.”

Related: 3 HTML & Coding Questions Answered

Centerpiece Annotation

An annotation is a note that explains something. A centerpiece is something that is intended as the center of attention.

A centerpiece annotation seems to be like a summary of the topic of the main content.

Martin explains how Google splits the page out into different sections and weights the parts outside of the centerpiece annotation differently.

He also mentions how parts of a page that are different than the main topic aren’t give much consideration, which seems to mean that it might not be content that can rank.


Duda Webinar on Essential Rendering

Watch Martin Splitt explain how Google analyzes a web page at the 28:42 minute mark:

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Free Web Page Designing Software

Introduction to Web Page Designing

In this Topic, we are going to discuss free web page designing software, Having your own website is much better than a few sheets of paper with your printed achievements. Your own website showcases your entire range of creativity, imagination, and learning. It kind of puts a stamp on your creation. It brings forth your best skills and talent, especially when you have put the brain and hard work behind it.

If you really want to endorse yourself and reflect your personality on the computer screens of users worldwide, you need a website designed personally by you, and you can do so by using the following 10 best free web page designing software.

Start Your Free Software Development Course

10 Best Free Web Page Designing Software

Below are mentioned the 10 best web pages:

1. Mobirise web builder

If you are in search of a Free web designing tool that you can operate on your mobile phone, your search will lead you to Mobirise free web designing builder. It has an interface that is just like any mobile application instead of a regular desktop application. Just drag and drop your blocks onto your web page – menus, headers, text, sliders, image galleries, videos, maps, tables, forms, footers, etc. and your major portion of web designing is done. Then, if you want to customize it, you can do so in many different ways.

2. CoffeeCup Free HTML Editor

Beginners, who are scared of programming, would always like the new free web page designing software that they are using to guide them through the entire process of set-up and design. CoffeeCup’s help feature does that for you. It has all the tools you’ll need to build a smooth working site.

But for all the tech-savvy designers, you can turn off this help function if you wish to boast of your coding talent. CoffeeCup is just like any other HTML editor, which gives you a friendly coding environment and allows you to watch your changes on the preview window.

CoffeeCup also has a strong set of high-end features: good site and project management, a library to store reusable code snippets, easy integration with multiple tools, spellcheck, a thesaurus, a Meta tag generator, code cleaner, and many more features which you might not have expected to be present.

3. Komodo Edit

It is strictly for programmers with only a basic knowledge of HTML and CSS. Komodo Edit is a part of the Active State suite and is a great way for beginners to play around with some interesting coding tricks.

One of the best features of Komodo is that it allows you to add different languages and special characters in a much simpler fashion. So, if you want your website to be viewed by people all around the globe, use Komodo Edit to design your website. There are many such exciting features offered by Komodo Edit, and if programming to design your website is what you want to do, then you better give this editor a go!

4. Webflow

Most of you are on the hunt for the best free web designing software which doesn’t require coding but still does the job for you. Webflow is one such software that helps you create beautiful-looking responsive websites, and the best part of it is there is no coding required. Webflow is a three-in-one web designing tool that also gives you the platform to host your website, and it is a Content Management system as well.

5. Bluefish

Bluefish is a multi-platform application that runs on most operating systems, including Linux, FreeBSD, MacOS-X, Windows, OpenBSD, and Solaris. It has an enormous list of features like fast loading, a multiple document interface that allows easily to open 500+ documents, an in-line spell checker, which is to an aware of errors in a programming language, auto-recovery of changes in modified documents after a crash, kill or shutdown, highlighting matching block start and end markers, and the list goes on and on.

Bluefish is, therefore, the perfect platform for web developers to write code for their websites and be an integral part of web designing.

6. Synwrite

It is a free text and coding editor with an extensive batch of development features. But that’s not the best part. The best part of this free web designing software is that you don’t need to install this Synwrite on your Windows OS; you can simply run it from a USB stick. Just like any other HTML editor, Synwrite supports syntax highlighting, auto-completion, auto-closing of tags, search and replace across files, and a whole gamut of a lot more features. Some of the strongest projects, file, and page management tools, and a huge list of plugins are integrated to make coding easier.

7. OpenBEXI

Let’s switch our focus back to the non-programmers and present them with another range of software, OpenBEXI. The easiest possible web designing tool with drag-and-drop features for pictures, graphs, and text.

It is the epic ‘what you see is what you get’ website editor available online, and since it is open-source software, it is absolutely free! It is compatible with all the famous browsers like Explorer, Firefox, Opera Min, etc., but what makes it special is that it has a Tutorial tab to help you with the steps of web designing. So, if you are stuck at any point, just read the tutorial to help yourself out.

8. TOWeb

With TOWeb, you don’t need to start your web designing from scratch; it is so much easier now! It is available for Windows XP+, OS X, and Linux.

9. PageBreeze

If you don’t want to be engaged in the technical aspect of free web designing a website and just want to deal with the basics to get your job done, PageBreeze is the best free web designing software for you. It guides you through each and every step while you are web designing, and hence if you have zero programming knowledge, you can still do it with ease. But first, you need to have Internet Explorer installed, and PageBreeze is only compatible with Windows OS.

10 PSPad

Coders! Here’s another tool to choose from, and mind you! the best is always saved for the last. PSPad is powerful, smart, and easy-to-use software. The editor is fully stacked with features like syntax highlighting, CSS editor, auto-correction, search and replace across files, matching bracket highlighting, ability to work with several documents at once and save all of them as a ‘session’ to restore them easily later, an FTP client to help you to edit files directly on the server, and more.

There are tools and the best free web designing software available for almost everything these days. Web designing is made pretty easy with these 10 best free web designing software. Use this best free web designing software to the fullest to make your website the best in the market.

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How Web Hosting Can Impact Page Load Speed

As soon as Google announced that page load speed had been added to its ranking algorithms, page load speed became a buzzword in the SEO community. Unbelievably, that was over five years ago now.

The Real World Impact of Page Load Speed

While the realistic benefits of improving page load speed are sometimes overstated, there are very real benefits to speeding up your website’s pages.

SEO: Since page load speed is part of Google’s ranking algorithm, your website’s page load speed may have an impact on your Google rankings. The data on the specifics of this is confusing, though, and it seems likely that page load speed may be a very minor ranking factor.

For example, this study shows no correlation between page complete load times and Google rankings, but it did find a correlation for time to first byte. Another study also found no correlation between rankings and page load time. It seems likely that the impact of page load speed on rankings is very small, so as SEOs it’s important that we don’t present page load speed as a major factor in rankings.

UX: The impact of page load speed on users is likely much greater than its impact on Google rankings. Multiple studies have consistently documented the impact of page load speed on user experience – slow load times lead to user abandonment and decreased conversion rates. Scale does matter when discussing this benefit, though. An incremental improvement in conversion rate (which is huge for large e-retailers) may translate to a very small monetary benefit for websites with small traffic numbers.

Why Web Hosting is an Important Factor

When you browse to a website and load a webpage, you are essentially running programs on and opening files from a remote computer (the web server). The faster that remote computer is, the more quickly the webpage can be loaded. There are three basic tasks the web server has to complete:

Execute code: In many cases, the web server has to execute thousands of lines of code (for example, the PHP code that makes up WordPress) to render a single webpage. Just like opening a program on your computer takes time, it takes time to execute all this code on the web server.

Run database queries: For any CMS-based website, the website code will have to run database queries to retrieve the webpage content from a database (e.g. MySQL). A WordPress website may make 100+ database queries to render a single page.

Serve files: A typical webpage requires the web server to serve up dozens of files (images, CSS, Javascript, etc.). For example, loading the homepage of chúng tôi involves over 350 requests to the web server.

What Makes Some Web Hosting Packages Faster Than Others?

How do you pick out a web hosting package that will help improve your site’s page load speed? As it turns out, the factors that make a hosting package faster are very similar to the factors that make your own computer run faster:

Dedicated resources: The first step is to choose a hosting plan that offers dedicated resources – this keeps other websites from hogging resources (e.g. processor and memory) from your website. Instead of choosing a shared hosting plan, choose a VPS or a dedicated server.

More resources: Having more available processing power and memory means your server can execute requests more quickly. (Just upgrading from shared hosting to dedicated will usually give you significantly more available resources.)

Local resources: Having your database and other resources directly on the web server can help improve performance vs. these resources being on another server as with some shared hosting packages.

Below is an example shared hosting plan (from HostGator). Note, there are not dedicated resources (processor and memory).

Below is an example dedicated server (from KnownHost). Note that there are dedicated resources (processor and memory) but this plan doesn’t have an SSD. If you need more resources, just upgrade to a higher level.

How Much can Faster Web Hosting Improve Page Load Speeds?

Upgrading web hosting can have a significant impact on page load speed, especially for resource intensive (i.e. lots of code and database queries to execute) websites, such as Magento websites. My company recently completed a page load speed study that measured the impact of upgrading from a basic shared hosting plan to a VPS plan has on page load speed for a Magento website.

The results were dramatic – the VPS hosting offered a 62% improvement in page load speed:

Upgrading web hosting will have a smaller impact for websites that are less resource intensive or for websites that are already on relatively fast web hosting. I’ve found that upgrading web hosting has the greatest impact for Magento websites, but it delivers improvements for WordPress, Drupal, and other websites also. Upgrading web hosting can also deliver a significant speed boost if your website is loading slowly due to many users browsing the website simultaneously.

Time to First Byte

Remember the study I cited above that suggests “time to first byte” may be the page speed metric Google uses to influence rankings? Time to first byte isn’t influenced by front-end optimization tactics like minimizing Javascript or optimizing image files. This is another reason to upgrade your web hosting – a faster web server generally means a lower time to first byte.

Next time you’re optimizing a website to improve page load times, don’t stop with code optimization – consider whether you should upgrade the hosting to further improve performance!

Micro Content – What Is It And How To Leverage It

Content for social media success

Micro content, I keep hearing this term and thought it’d be useful to explore what it means; why content marketing is evolving and diversifying and what the practical applications of micro content are for marketing.

Essentially, micro content is as it sounds – short form content. Typically low cost, high value content appropriate to social channels. To all intents and purpose it’s social media content.

It’s not that detailed articles or long form, rich content are any less important, it’s simply a case of being relevant to the social media platform in question, and accessible to an ever detached consumer who’s on the move with a low attention span for your brand.

Social and mobile are leading the change

As the world shifts towards mobile devices, and accessing information via social networks on a mobile, micro content becomes a more important and practical form of communicating with customers and prospects. Reading large amounts of text on the mobile just isn’t practical. This is the consumer’s reality now, the rise of short messages through Twitter and Whatsapp, as well visual messages such through Facebook, Instagram, Pinterest, Snapchat. Social media, and so content marketing, has to move with consumer behaviour. The sooner you integrate this into your content marketing strategy, the better, as there are predictions that between 60–80% of your web traffic will come via mobile platforms in only a few years from now

6 ideas for implementing a micro content strategy

This post isn’t about what social platforms are best for you, here we’re interested in how to integrate micro content into a wider content marketing strategy, the platforms just change the type of  content (text, images, video), and how it’s shared, maybe even the under-lying nature, no matter – the principal remains the same.

Targeted: As ever, who you’re targeting remains the most important question. Social media requires that you make it about “me”, not your shiny new sales message. So knowing who I am (a vague sense of demographics is not good enough) is critical, think about beliefs, behaviours and motivations. These are key to tee up number 2.

Authentically helpful: Whoever your audience is, think ‘serve’… what can you do for them? Serving might be educating, entertaining in some way, inspiring or connecting. The point here is huge but simple. It’s about them.

Focus on useful, concise information: Using your target audience wants and/or needs make your micro content short enough and often enough to become a part of your audience’s daily routine. Think, tips, updates, quotes, news headlines, horoscopes and sports scores. Less is more. And – make sure that the key phrases relevant to your natural search programme are designed into text used in micro content, especially link text.

Think repeatable-social-mobile: How can you build a schedule that enables the delivery of bite-size, snackable information, content that’s fun, easy and cheap to run, that works on the small screen for your moving, information hungry audience. Develop themes of content to open up areas for brain-storming the detail. The more consistent, the lower the cost and ease of repetition.

Curate: Often the best micro content is your short form review or share of somebody else’s stuff that might be useful to your audience, and it doesn’t get more social than that. That enables your appeal and reach to grow naturally through a trusted network.

Call to action: Social media is business. What are you drawing your prospects to do? It’s not that every tweet, vine, Facebook status update or Instagram requires a link back or offer, it really doesn’t and mustn’t, but once in a while deliver the ask. And always make your profile useful to translate who your are and what you do so that the inquisitive can easily learn more and visit your website.

Social media, or micro content, marketing is all about designing ways to keep your brand in front of your prospects and customers, by building trust credibility.

How To Remove Page Breaks And Section Breaks In Google Docs

Page breaks and section breaks in Google Docs allow for greater control over the layout and structure of your content, but they can also cause issues.

If you’ve ever found yourself struggling with awkward page breaks that disrupt the flow of a document or with section breaks that create unwanted whitespace or page numbering issues, you probably know how frustrating they can be.

Table of Contents

In this tutorial, we’ll show you how to remove page breaks and section breaks in Google Docs so that you can regain control over your document’s formatting.

How to Remove Page Breaks in Google Docs

Google Docs makes it easy to add manual page breaks to your documents and push content to the next page without repeatedly pressing the Enter/Return key. There are several ways to do that:

Use the




(Windows and Chromebook) or




(Mac) keyboard shortcut.

Tap the


icon and select

Page break

on mobile app (iPhone, iPad, and Android).

However, if you insert a page break that you no longer need or add one accidentally, it’s important to know how to remove it. To delete a page break in Google Docs:

Position the cursor on the start of the section after a page break.

Press the


key (Windows and Chromebook) or the


key (Mac, iOS, and Android). Press




repeatedly if there’s vacant space between the cursor and the page break.

On desktop devices, you can also:

Position the cursor at the end of the final paragraph before the page break.







(Mac), or




(Chromebook). Press the key or keys repeatedly if there’s vacant space between the cursor and the page break.

If you want to read through the contents of a Google Docs document without manual or automatic page breaks interrupting the flow, try switching the page setup to the Pageless format. To do that:

Open the

File menu

and select

Page setup








The Pageless format also hides elements like headers, page numbers, and watermarks. To switch back to the default Pages format, open the File menu, select Page setup, and choose the Pages tab.

To enable and disable Pageless format on the mobile version of Google Docs, you must:

Tap the


icon (three dots) on the top right of the screen.


Page setup


Enable the switch next to



How to Remove Section Breaks in Google Docs

Like Microsoft Word, Google Docs on desktop devices allow you to add section breaks to documents. There are two types of section breaks:

Section break


next page


: Starts a section break on a new page.

Section break


: Starts a new section within the same Google Docs page.

Section breaks help separate different sections of your document in Google Docs. However, unlike regular page breaks, it can be frustrating to remove section breaks unless you know how.

To remove a section break in Google Docs:

Position the cursor at the end of the paragraph before the section break.







(Mac), or





If you have trouble locating section breaks in a document:

Open the


menu and select

Show section breaks


Show non-printing characters

. You should then see section breaks throughout the document as dotted lines.

Position the cursor above the section break’s horizontal line and press






(Mac), or




(Chromebook) to remove it.

To hide section breaks again, open the Insert menu and remove the checkmark next to the Show section breaks/Show non-printing characters option.

Take Control Over Your Google Documents

Removing unwanted page breaks and section breaks in Google Docs is crucial for creating a polished and well-organized document. Although it may take a few attempts to get the hang of the methods above, you’ll soon be able to do it with ease.

How To Tell Google Your Content Has Been Updated

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! 

Welcome to another edition of Ask an SEO! Here’s today’s question:

For an already existing content, if it is updated, how can we indicate to Google that it has been revised?

We have seen that in some cases Google picks on its own while in some cases the update is ignored and it crawls the story on its own frequency.

Is there a rule around what proportion of the story should be updated for Google to realize that an update has occurred?

There’s not a rule per se as to how much content needs to be updated, but you can use your common sense.

If all you change is a few words or a date, or just add a picture for example, you aren’t really changing the content.

People like to try to game this system by moving paragraphs around but not really changing the point of an article, for example. Google is wise to this and will not reward you for it.

However, if you have an article like “5 Predictions for SEO in 2023” and you update it to be “5 Predictions for SEO in 2023” and actually change most of the content, there are ways to help Google find out about it more quickly.

But before I share that, I want to be clear: the content needs to be different.

You can’t just post the same five predictions you made in 2023 and put them in a different order.

You can’t use four of the same five and just change one.

That’s not going to fly.

I use a real-world test. If I sent this article via email to my loyal followers, would they find value in it, or would I be irritating them by sending the same thing I previously sent?

Google is likely to react similarly.

If your content changes pass that real-world test, the best thing you can do is go into Google Search Console and resubmit the sitemap that contains that page.

Google will usually grab the new page in a couple of days.

If you really need it to be indexed right away (like if it’s time-sensitive content), then often doing a Fetch as Google for the page in Search Console will get it crawled within hours.

Don’t abuse that though – like anything else, if you submit all of your pages all of the time, you’ll dilute the importance of all of them.

Remember, Google will generally trust you until you give them a reason not to.

Have a question about SEO for Jenny? Fill out this form or use #AskAnSEO on social media.

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Featured Image: Paulo Bobita

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