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How Google pays Apple in 2023

The sources for the following information is varied, and only the FIRST is certain due to a court filing. That court filing appeared in January of 2023 during a court battle between Google and Oracle. As the court transcript revealed and we wrote, “Google paid Apple something along the lines of $1 billion in 2014 so that Apple would retain it as the web search engine of choice in the Search Bar feature on the iPhone.”

Google’s payment there was for what’s known as traffic acquisition costs (TAC). “Court documents indicate that Google paid Apple $1B in 2014, and we estimate that total Google payments to Apple in FY 17 may approach $3B,” said Bernstein analyst Toni Sacconaghi on CNBC on August 15th, 2023. “Given that Google payments are nearly all profit for Apple, Google alone may account for 5% of Apple’s total operating profits this year, and may account for 25% of total company OP growth over the last two years.”

The latest per-year estimate for financial year 2023 (FY 18) comes from Goldman Sachs analyst Rod Hall. VIA Business Insider, Hall’s investor note suggested that Google’s TAC payment to Apple for FY 18 might be around $9 billion, and will likely ramp up to $12 billion in 2023.

That’d mean this was Google’s TAC bill each year:

• 2014 $1-billion

• 2023 ?

• 2023 ?

• 2023 $3-billion

• 2023 $9-billion

• 2023 $12-billion

What made Apple’s costs ramp up at such a rate? According to Hall’s note, “We believe this revenue is charged ratably based on the number of searches that users on Apple’s platform originate from Siri or within the Safari browser.”

Over at SearchEngineLand there’s a timeline which I’ll reproduce here in brief. They give all the sources there – most of which were straight from Google at press events. You can also head back to Internet Archive archived Google Zeitgeists for 2001 through 2007. This is TOTAL Google Searches, not just searches generated through Apple products.

Total Google Searches Per Year:

• 1999: 1-billion

• 2000: 14-billion (very approximate)

• 2001: 55-billion (rounded up)

• 2002: 55-billion (rounded down)

• 2003: 55-billion (rounded down) (maybe just copy-pasted?)

• 2004: 73-billion

• 2005: More than 73-billion

• 2006: ?

• 2007: ?

• 2008: ?

• 2009: 365-billion (and more)

• 2010: ?

• 2011: ?

• 2012: 1.2-TRILLION

• 2013: ?

• 2014: ?

• 2023: ?

• 2023: 2-TRILLION (Based on Search Engine Land estimate)

• 2023: ?

• 2023: ?

It’s pretty obvious Google’s searches are going up each year by multiples of previous years. As more of the world’s citizens get smartphones in their hand, searches continue to ramp up. But at which point does this growth level off? Surely there’s a point at which everyone is searching the maximum amount they’re able, and there’s no reason to think any more people would search than searched the year before?

No matter which way you look at the situation, Google and Apple hold eachother’s fates in their hands. Or at least a significant amount of search traffic and/or services revenue. Next up: voice searches – and whether the always-on assistant will keep that searches-per-year number increasing at an extreme rate.

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How To Check Backlinks In Google Analytics 4 (2023)

This guide is intended to help you understand and make the best out of backlinks analytics. 

You will know how to find backlinks in GA4 so that you can unleash opportunities such as improving your ranking on search engines, building partnerships, protecting your website, and getting more conversions.

This is what we’re going to cover: 

Let’s see how to deal with backlinks in GA4!

When other websites include links that direct to your website, these are referred to as backlinks.

Essentially, backlinks are important because they are considered a key ranking factor by Google and other search engines. The more backlinks you have, the more possibilities you have for ranking. 

Getting backlinks is like having other websites vote in your favor and tell search engines that your site and its content are helpful, reliable, and satisfying to your audience. 

The more you rank, the more chances you have of additional traffic, which ultimately means more opportunities to achieve your goals such as converting prospects into customers. 

Why Should I Check Backlinks in Google Analytics?

Since backlinks are considered votes, the more of them you get (quality ones of course) the more you increase your chances of being at the top of search engine results. Therefore, it is beneficial to know them.

By analyzing your backlinks, you can identify opportunities for growth and gain insight into your competition. Understanding the link profile of your competitors can help you benchmark your performance, identify successful strategies, and uncover areas for improvement.

By closely monitoring your backlinks, you will be better equipped to create effective content, form strategic partnerships, and drive more traffic to your website.

Even though getting backlinks is rewarding, there are some that you don’t want in your reports. 

Apart from those coming from trusted sources, certain types can skew your GA4 stats or even harm your site. As such, some sites have experienced up to 90% bot/fake traffic not infrequently. 

How To See Backlinks in GA4?

🚨 Note: Hold your horses! Before jumping into the report and visiting all the websites that are referred to yours, it’s important to understand the different types of referral traffic, how to analyze them, and how to manage or cut the risks (like malware) that some carry. We’ll show you how to see your backlinks, but make sure to read the next sections. 

In your Google Analytics account, go to Reports→ Acquisition → Traffic acquisition

Scroll down and type the word “referral” in the search bar and press Enter on your keyboard.

You will see your referral traffic aggregated. 

To view all your referrals, change the primary dimension from the Session default channel group to Session source/medium. 

Select the primary dimension: 

Now, select Session source/ medium.

Now you can see all your referrals or backlinks.

To address these problematic backlinks, they should be added to the list of unwanted referrals in GA4. We’ll cover this in the section about how to remove bad backlinks.

Let’s first discuss the types of referrals that can cause issues and that you don’t want as referrals:


Third-party payment processors

Website-managed interactions

Spam referral ⚠️


Self-referrals are traffic that comes from your domain. Most of the time, this is due to analytical implementation issues. The consequences of this are wrong attributions. 

You’ll also have session inaccuracies because each time Google Analytics recognizes a source of traffic as being referral traffic, a new session begins. Therefore, your sessions can be more numerous than they are.

Main self-referral issues: 

a) Untagged landing pages

Ensure that all web pages on your website include the Google Analytics tracking code. This code enables Google Analytics to determine (to attribute is the right term) the source of website traffic, allowing you to identify where your visitors are coming from.

If a user visits your website and lands on a page without the Google Analytics tracking code, the page will be considered as a referrer by Google Analytics, thus a self-referrer.

b) Cross-subdomain sessions

GA4 automatically tracks subdomains and does not require any additional setup. When a referrer website has the same domain as one of your pages, Analytics will not count it as a referral.

c) Incorrect cross-domain tagging

Sometimes a website may lead a user to another domain to register for a course for example. After registering, the user is redirected or simply goes back to the first website. 

Although the user is led to two different websites, there is only one journey and not two. In this case, you do not want the second domain to be a referrer because it is not true. The second domain is not sending new traffic to you.

If you’re facing a similar scenario, read our guide on how to set up cross-domain tracking in GA4. 

Third-party payment processors

Paypal, for example, is a third-party payment processor. 

Oftentimes, a user that purchases on an eCommerce store is led to another domain (like PayPal) to complete the payment. After checking out, the user is redirected back to the eCommerce store. 

Coming back to the site will trigger a new session which will skew your statistics. The new sessions triggered by traffic from third-party payment processors are not reflective of the true user journey. 

You do not want third-party payment processors as referrals. To do so, you must add them to the list of unwanted referrals in GA4.

Spam referral ⚠️

Yes. You’re seeing the warning sign correctly. 

Referrer spam is a black hat marketing tactic that involves a spammer sending fake traffic, also called ghost traffic(traffic coming from bots and not an actual person), to your Google Analytics. 

The objective is to promote their website by luring you into visiting the URLs you see in your referral report. 

By promoting a website via this unethical tactic, one may insert an affiliate link which can result in them getting a commission if you were to make a purchase, for example. Okay, the approach was shady, but you may get something positive out of it.

However, spammers can also use referrer spam to build their backlinks!

Although some of these are sometimes legitimate existing sites, the danger we hinted at is malware and phishing sites.

🚨 Note: You’ll often read that you should be careful about spam referrer links. But, this doesn’t help much with what to do about it. If you’re unsure of the legitimacy of your referrals, you’ll have to visit these sites despite the risk. Just make sure you’re using anti-virus software. 

How Do I Know If My Site Has Bad Backlinks?

It’s a valid concern to wonder which backlinks are legitimate and which are not.

It’s important to note that not all low-quality backlinks are necessarily harmful. It’s not realistic to expect to only have backlinks from highly authoritative sites.

Having backlinks from lower authority domains can also be beneficial, as it increases your online visibility and gets attention from search engines.

So how to differentiate the good ones from the bad ones? 

A quick hint is links that have random alphanumeric characters, these links with weird letters and numbers. Then again, some legit sites sometimes have those from their subdomains. 

🚨 Note: The quickest giveaway, are metrics with extreme values like 100 (or close to it) or plain zeros. New Sessions and Bounce rates with values of 100%, Average session duration with 00:00:00, and 0.00 conversions are usually bad backlinks. 

How Do I Check and Remove Bad Backlinks?

You can check bad backlinks by following the simple steps we detailed earlier in how to see backlinks in GA4. 

To remove bad backlinks, go to Admin → Data Streams (Data Streams are found in the Property column). Then select your domain.

Scroll down to the Google tag section and select Configure tag settings.

Now select List unwanted referrals.

You can start now to add your unwanted domains. Hover on the Configuration box, and select the pencil icon that appears. 

There are 5 ways (or different match types) to add unwanted referrals as you can see: 

With Regex, you can include all your unwanted referrals in one line, but you should know Regex and be certain that the filter works.

Otherwise, keep it simple (sometimes that’s just best), like our example in the picture below. You could add more of them using the same steps. 

Let’s remove PayPal as a referrer:

This is how you remove unwanted referrals and bad backlinks. 

How to Measure Referral Traffic

To measure website traffic, first, use the method we covered earlier to access referrals in your Traffic acquisition report. Don’t forget to add the Session source / medium dimension to view all your referrals. 

From here, you can see how your collaborative strategies with other domain owners are working by looking at the Conversions or the KPIs that mattered to you. 

If you aren’t partnering or working with anyone yet, take note of referrals that are either bringing Users or that have a good Average engagement time per session. 

In the same vein, you can find which content performs best for your referral traffic by adding the Landing page + query string dimensions to see where users from referral sources land.

Use the same method we mentioned above (amount of Users, Average engagement time per session, and conversions). 

A good Average engagement time per session means that the content is engaging and you should do more of it. 

The Bounce rate metric can be available in explorations. You can also use it to know if these pages are meeting their expectations or if they make them run away. 

Use Comparisons to compare your referral traffic with other channels and segments. 

💡 Top Tip: If you have low amounts of referrals, don’t dismiss those that are bringing in few users. That one referral could be a domain with high authority and one with the potential for a fruitful collaboration. This could also be one you should get in contact with to start your link-building efforts.

Improving and Getting More Referral Traffic

There are several things you can do with referral traffic. Here are some examples:

Write guest posts.

Find other referrals similar to those you already have and contact them for possible collaboration.

Maintain your relationship with your partners or collaborators. Keep human contact to preserve what you have already built. A simple thank you email can go a long way in maintaining a healthy and productive relationship.

Contact Influencers who would be interested in your content. This will allow you to reach your audience or expand it.

Analyze the link-building strategy of your competition to understand what there is to improve in your strategy. You can also take note of the sites that send traffic to them (and others that are similar) and contact them.

FAQ How can I see backlinks in Google Analytics 4?

To see backlinks in GA4, go to your Google Analytics account, navigate to Reports → Acquisition → Traffic acquisition. In the search bar, type “referral” and press Enter. This will display your referral traffic, which represents your backlinks.

How do I check and remove bad backlinks in GA4?

To check and remove bad backlinks in GA4, go to Admin → Data Streams → Select your domain → Configure tag settings → Show all → List unwanted referrals. Add the unwanted domains using different match types. You can add the domain you want to remove and save the configuration.

Why should I check backlinks in Google Analytics?

Checking backlinks in Google Analytics allows you to gain insights into your website’s performance, identify growth opportunities, and understand your competition. It helps you analyze the link profile of your website and make informed decisions to improve your backlink strategy.


This guide has provided an overview of backlinks analytics including how to find and check backlinks in Google Analytics 4, how to remove bad backlinks, how to measure your referral traffic, and how to improve your link-building efforts.

It’s worth mentioning that you should verify that your users coming from external websites aren’t being redirected from broken links leading to pages on your website that don’t exist anymore. 

We do cover how to track, find and fix 404 eros in GA4 if you’re interested. 

As always, we hope this post was useful to you.

Apple Blasts Google For Re

Apple blasts Google for re-classing iPhone tech as “standard”

Google is pushing a broadening of essential standards to encompass ubiquitous features like multitouch, much to the consternation of Apple, which insists its R&D is its own “magical” thinking and not for general use. In a letter to the US Senate Judiciary Committee, Google argues that just as there are certain standards-essential technologies – such as those around 3G connectivity – that have become ubiquitous, so there are common functionality or interface elements that have become all but standardized thanks to the multiplicity of implementations. Unsurprisingly, AllThingsD reports, Apple is far from convinced, and sees Google’s suggestion as an attempt to raid its own well-stuffed patent portfolio.

Standards-essential patents currently include technologies related to connectivity, video playback and other functionality: technologies that have become universally settled upon, and as such those which hold patents used by those standards are obligated to license out their use under so-called FRAND (fair, reasonable and non-discriminatory) terms. In contrast – and unfairly, Google argues – there are an increasing number of technologies which, while not traditionally considered standards-essential patents (SEPs), have become so commonplace that they could be roughly considered the equivalent.

“While collaborative [Standards Setting Organizations (SSOs)] play an important part in the overall standard setting system, and are particularly prominent in industries such as telecommunications, they are not the only source of standards. Indeed, many of the same interoperability benefits that the FTC and others have touted in the SSO context also occur when one firm publishes information about an otherwise proprietary standard and other firms then independently decide (whether by choice or of necessity) to make complementary investments to support that standard in their products. … Because proprietary or de facto standards can have just as important effects on consumer welfare, the Committee’s concern regarding the abuse of SEPs should encompass them as well” Kent Walker, General Counsel, Google

In Google General Counsel Kent Walker’s view, just as there are hefty penalties involved for those companies believed to be demanding disproportionate licensing fees for the use of FRAND patents, so should there be more controls over licensing of near-ubiquitous technologies which have dissipated through many of the devices we use daily. That could include multitouch, common UI paradigms such as slide-to-unlock or list-scroll-bounce, and other elements.

Those elements, though, have all been the subject of ardent litigation, with Apple particularly strident in protecting the technologies it has used in the iPhone and iPad, and patented accordingly. In a response from Apple General Counsel Bruce Sewell, the lawyer argues that there is a fundamental difference between standardized technology and product-differentiating technology: the former is a way for individual devices to ensure interoperability at a core functionality level, such as wireless connectivity and making voice calls, while the latter is a way for companies to compete by offering a more comprehensive, imaginative or polished device.

As Sewell sees it, some companies – Motorola is particularly mentioned – are trying to use their standards-essential patents to coerce Apple into either paying above the odds for the use of such technology, or to pressure it into licensing product-differentiating technology.

With the current state of technology patents and FRAND licensing under the microscope, we’re likely to see more back-and-forth between Apple, Google and others before we get anywhere near IP reform. Still, if Google was hoping Apple would simply sit back and let it declare elements of iOS common-ground, it seems it will go away disappointed.

Apple Watch Replacement Straps And Bands In 2023

Though we have already compiled a long list of the best Apple Watch bands, we thought it would be better to go one more round. Thanks to the availability of numerous pretty impressive Apple Watch replacements straps and bands, finding the top 10 is never a big deal. However, choosing the one that’s timed to fit your requirement seamlessly is never easy. But we have tried to ensure the most befitting band for your specific taste finally gets a chance to have a long tryst with your smartwatch.

1. Winso

Have a liking for funky design? Winso can effortlessly live up to your demand. High-quality silicone material makes it very sophisticated.

The soft-textured surface doesn’t irritate your skin. It comes with strong lugs on both the ends which lock into the watch immaculately. Even better, Winso is available in 15 charming color options like red, black, blue and more.

2. Carterjett

Here’s a durable woven nylon band that is soft, breathable, flexible, and water-resistant for ultimate comfort. It’s tough yet suitable for all-day wearing. It comes in a range of sizes and is super easy to attach or remove from the watch.

The brand offers a 100 percent satisfaction guarantee and is suitable for everyone, from sports enthusiasts to medical professionals. Choose from over 20 different colors to match your personality and preferences.

3. Wearlizer

The one word that truly defines Wearlizer is “handsome.” It’s carved out of high-grade stainless steel. The addition of resin further enhances its look.

Beyond good design, this band is very durable and perfectly locks into the watch. You can install and remove it without any hassle.

Lastly, Wearlizer is available in five nice color variants like black/dark blue, champagne gold, silver/white, etc. Did I say; this stainless steel watch band also comes with a one-year warranty.

4. top4cus

If you admire classic leather watch bands, you will find top4cus right on the money. It’s carved out of genuine leather and features vintage design.

With the pretty smooth leather texture, you have extra comfort while wearing the band. The availability of multiple holes makes sure it seamlessly fits most arms.

You can get this attractive leather case in several colors including yellow-brown, old brown, red/black and more. Besides, top4cus is available for both the models of the Apple Watch 38mm and 42mm.

5. eLander (stainless steel band)

eLander stainless steel band looks stylish. It’s neatly designed and locks into the smartwatch seamlessly. Thanks to the high-grade material, it’s able to retain its shine for long.

It also comes with a kit, which has screwdrivers and some spare screws, which make it easy for you to replace the wristband.

You can get it for both 42mm and 38mm Apple Watch models. Besides, there are multiple dashing color variants to choose from: rose gold, silver, and space gray.


This one is undoubtedly one of the finest leather bands for Apple Watch. It sports a refined design with an impressive quality. The high-quality genuine calf leather not just endows it more durability but also gives it a classic profile. With the smooth leather texture, you will feel comfortable to wear it.

Multiple precise cut holes help it fit most wrists. Moreover, the Peak Zhang leather band comes in a plethora of color options.

7. BRG

It’s the refined design that makes BRG an adorable match for the smartwatch. The quality stainless steel reinforces the durability. Courtesy the quality material, it’s able to retain its beauty for long.

Moreover, you can pick out BRG in seven attractive colors including space gray, gold, silver and more. And, you have the 18-month warranty.

8. Mkeke

Your love for the vintage leather band can find peace in Mkeke. The genuine horse leather coupled with the top-of-the-line craftsmanship makes it look enviable. Smooth stitching adorns its design.

Large-sized stainless steel buckle endows it more stability. Better still, Mkeke comes in multiple colors like black, brown and red making it easier for you to pick a more befitting pair for the watch. Additionally, this leather band is backed by a one-year warranty.

9. AdMaster

AdMaster features a simple and sporty design. Soft silicone material makes it extremely comfy to wear, as it doesn’t irritate the skin.

The band features lugs on both ends that steadily lock into the watch. Pin and tuck closure offers you more stability.

Have a penchant for colorful profiles? You have 10 charming color variants like ocean blue, pebble, royal blue, etc.

That’s all, folks!

What’s your pick?

So, have you been able to pick the right match for your smartwatch? Tell us about the quality that you have found adorable in it.

You would like to explore:

Author Profile


The founder of iGeeksBlog, Dhvanesh, is an Apple aficionado, who cannot stand even a slight innuendo about Apple products. He dons the cap of editor-in-chief to make sure that articles match the quality standard before they are published.

How To Use Google My Business To Get More Customers In 2023

To get the most out of your Google Business Profile (f.k.a. Google My Business), you have to optimize it. Here are a few quick and easy ways to do that.

Google is the world’s most-visited website. The site currently holds more than 92% of search engine market share. Creating a Google Business Profile (formerly known as Google My Business) is an important way to attract new customers to your business through Google search and Maps.

Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience.

What is Google Business Profile (f.k.a. Google My Business)?

Google Business Profile is a free business listing from Google. It allows you to provide details and photos of your business, including your location, services, and products.

Creating this free profile is a great way to increase your visibility across Google services. Information from your Google Business Profile may appear in Google Search, Google Maps, and Google Shopping.

Google Business Profile is only available to businesses that have contact with customers. This includes businesses with a physical location (like a restaurant or store) and businesses that provide services by meeting with clients in other locations (like consultants or plumbers).

If you have an online-only business, you’ll have to stick to other Google tools like Google Ads and Google Analytics.

Why you need a Google My Business account

Get discovered in Google (and Google Maps)

Whether you’re looking for foot traffic or web traffic, Google is the ultimate search referrer. A Google Business Profile helps ensure that people find your business when looking for products and services like yours in their local area.

Your Google My Business listing shows searchers where and how to visit your business. A Google Business Profile also improves your local SEO. In particular, a listing for a local business is more likely to appear when people search for a nearby business using Google Maps.

Control your online business information

Your Google My Business profile allows you to control and update your contact information, business hours, and other essential details as needed.

You can post updates to share that you’ve expanded services, temporarily closed, or fully reopened (an especially useful feature during emergencies like COVID-19). Google Business Profiles have strong local SEO, so the information you share will rank above third-party sites that might have out-of-date details.

Build trust through reviews

Reviews are a key element of social proof, and a meaningful way to build trust and credibility.

Google’s combined star rating and space for detailed reviews allows customers to share as much or as little information about their experience with your business as they like. All of it helps future potential customers decide which businesses to visit and products to buy.

It can be scary to think about reviews coming in on such a public platform, especially since you can’t pick and choose which Google My Business reviews to share. (Although you can respond to all reviews, as we’ll explain later.)

But don’t panic: Google finds that a combination of positive and negative reviews is more trustworthy than page after page of glowing recommendations.

How to set up a Google Business Profile

Step 1: Sign in to Google Business Profile Manager

If you’re already logged into a Google account, you’re automatically logged into Google Business Profile Manager. Otherwise, enter your usual Google account login details or create a new Google account.

Step 2: Add your business

Step 3: Enter your location

Step 4: Fill in your contact information

Enter your business phone number and website address so customers can reach you. If you prefer not to be reached by phone, you don’t have to enter a phone number.

Step 5: Verify your business

Enter your real physical address, not a post office box. This information is only used to verify your business and is not displayed on your Google Business Profile or shared with the public.

Step 6: Customize your profile

Enter your business hours, messaging preferences, business description, and photos. (We’ll get into the details of how to optimize your profile content in the next section of this post.)

How to optimize your Google My Business profile

Google determines local search ranking based on three factors:

Relevance: How well your Google My Business listing matches a search

Distance: How far your location is from the search or searcher

Prominence: How well-known your business is (based on factors like links, number of reviews, review score, and SEO)

Here are some steps you can take to maximize your score for all three factors.

Complete all elements of your profile

Customers are 2.7 times more likely to consider your business reputable if you have a complete Google Business Profile. They’re also 70% more likely to actually visit your location.

Google specifically says that “businesses with complete and accurate information are easier to match with the right searches.” This improves your score for relevance. The key here is to tell Google visitors “what you do, where you are, and when they can visit.”

If your business hours change around holidays or seasons, make sure to keep them up to date.

Verify your location(s)

Verified business locations are “more likely to show in local search results across Google products, like Maps and Search.” Including a verified location also helps improve your score for the distance ranking factor.

Add real images and videos of your business

Your Google Business Profile includes a logo and cover photo. Use images consistent with those on your social profiles to make it easier for people to recognize your brand.

But don’t stop there. Add images and videos to showcase your location, work environment, and team.

How to add or edit photos to your profile on Google:

Start by adding your logo and cover photo. You can upload an image, choose one from your Business Profile albums, or choose a photo in which your business is tagged.

Include keywords in your profile

Using the right keywords will improve relevance. Not sure where to start? Try Google Trends or Keyword Planner.

Google Analytics, Hootsuite Insights, and social monitoring tools can also help you uncover terms people use to search for your business. Incorporate them in a natural way into your business description. Don’t stuff keywords or use irrelevant ones – this can actually hurt your search ranking.

Encourage and answer reviews and questions

People trust other people more than they trust businesses. A good review can be the deciding factor that tips prospective customers in your favor. Reviews also improve your Google ranking.

The best time to ask for a review is after providing a great experience. To make it easier, Google provides a direct link to ask customers to review your business.

To share your review request link:

1. From the dashboard, scroll down to the button that says Share review form.

2. Copy and paste the link into a message to customers, or into your autoresponder and online receipts.

You cannot turn off reviews for your Google My Business page. And it wouldn’t be in your interest to do that anyway, as reviews show customers that your business is legitimate.

But, you can flag and report inappropriate reviews.

Also, you can (and should!) respond to reviews, both positive and negative. According to a survey by Google and Ipsos Connect, businesses that respond to reviews are considered 1.7 times more trustworthy than those that don’t.

Respond professionally in your brand voice. If responding to a negative review, be honest and offer an apology when it’s warranted.

Keep your business information up to date

Make sure to edit your business profile if you change your hours of operation, contact information, etc. Nothing annoys customers more than showing up within operating hours only to find you closed. If you have special hours for holidays or even as a one-off, make sure they are reflected in your Google Business Profile.

You can also create Google My Business posts to share updates, product news, offers, and events.

To edit your business information:

You can get back to the dashboard to make edits at any time at chúng tôi You can also edit your business information directly from Google search or Maps. Just search your business name on one of these tools to access the editing panel.

To create and share Google My Business posts:

Choose which type of post you want to create: a COVID-19 update, an offer, information about What’s New, an event, or a product. Each type of post has different information to complete.

Add special features and attributes

Special features are available for Google business accounts, depending on the category you’ve chosen.

Here’s a rundown of category-specific features available:

If you think your business is eligible for one of these features, but you don’t see them, you may have chosen the wrong category. You can choose up to 10 categories for your business.

You can also add factual attributes to your profile to share more info your customers may care about. If you run a shop or restaurant, you may want to share that it’s wheelchair accessible or offers free Wi-Fi or outdoor seating. You can even share that your company is women-owned and LGBTQ+ friendly.

How to add or edit attributes:

Add your products

If you sell products, make sure to add an up-to-date inventory to your Business Profile. In addition to appearing on your profile itself, your products can appear in Google Shopping.

To add products to your Business Profile manually:

If you have a retail business in the U.S., Canada, the UK, Ireland, or Australia, and you use a barcode scanner to sell products with manufacturer barcodes, you can use Pointy to automatically upload your products to your Business Profile.

Google offers businesses access to a free marketing kit with stickers, social posts, and printable posters. You can even create a custom video. (The link will only work after you set up your Business Profile.)

How to manage your Google My Business profile with Hootsuite

Once you create and verify your Google Business Profile, you can integrate your Google My Business account with Hootsuite.

Rather than managing your Google Business Profile separately, this allows you to manage your Google My Business page, create posts, and respond to reviews and questions within your Hootsuite dashboard.

This integration allows you to manage Google like a social platform, within your social team, so your messaging is always consistent, on-brand, and up-to-date.

Here’s how to manage your Google Business Profile with Hootsuite.

Install the Google My Business App.

Once you’re logged in, you can create a post and respond to Google My Business reviews and questions directly from your Hootsuite streams.

Use Hootsuite to communicate with your customers via Google Business Profile and all your other social channels. Create, schedule, and publish posts to every network, get demographic data, performance reports, and more. Try it free today.

Get Started

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Here’s Everything Still To Come From Apple In 2023

The first half of 2023 was incredibly busy – we saw the introduction of the Mac Studio, the Studio Display, a completely redesigned MacBook Air, and more. Apple also unveiled its next round of software updates, including iOS 16, at WWDC in June.

But Apple’s year is far from over, and there are a lot of announcements still to come. Here’s everything we know.

Mac Pro

The Apple Silicon transition will continue into the rest 2023 — and this could be the year that the transition is completed. According to Bloomberg, Apple is planning a new Mac Pro powered by Apple Silicon. This machine could be around half the size of the current Mac Pro in terms of design.

Apple even teased the launch of the new Mac Pro during its special event in March. Apple VP John Ternus said: “That leaves just one more product to go: Mac Pro, but that’s for another day.”

The new Mac Pro is rumored to come in 20 or 40 computing core configurations, made up of 16 high-performance or 32 high-performance cores and four or eight high-efficiency cores. GPU options would reportedly include 64-core and 128-core options.

Redesigned iPad Pro

The iPad Pro got a notable update in 2023 with a transition to the M1 chip for power as well as a mini-LED display in the 12.9-inch. Not long after the 2023 iPad Pro was announced, rumors started circulating about what to expect from the next-generation model.

Bloomberg has reported that Apple is developing a redesigned iPad Pro with a glass back. This change would allow for the iPad Pro to support wireless charging for the first time, as well as reverse wireless charging.

Reverse wireless charging would allow you to place a wireless charging-compatible device, such as an iPhone or AirPods, on the back of the iPad Pro to recharge that device. The power would be shared from the iPad Pro to the other device.

More recently, however, 9to5Mac learned that Apple has scaled back its plans for an iPad Pro redesign. Instead of a completely glass back, the company is planning a larger glass Apple logo that would support wireless charging.

Another change reportedly coming with the 2023 iPad Pro is an expansion of mini-LED display technology to the 11-inch iPad Pro for the first time; this is the display technology that first came to the 12.9-inch iPad Pro in 2023.

As for a release date, iPadOS 16 is expected to be released sometime in October. The current rumor is that the new iPad Pro hardware will also be released around that same time.

iPad 10

The new iPad 10 is also rumored to switch to USB-C from Lightning for charging and data transfer. The form factor is also expected to be updated with flat edges similar to iPad Pro, iPad Pro, and iPad mini.

You can learn more about the iPad 10 in our complete roundup right here.

iPhone 14

We can’t forget the iPhone 14. The iPhone 14 is rumored to be a major overhaul to the iPhone lineup, with analyst Ming-Chi Kuo predicting that the lineup will consist of two 6.1-inch models and two 6.7-inch models.

The 2023 iPhone lineup could look something like this in terms of marketing names: iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max. Kuo says that the iPhone 14 Max will represent the lowest price ever for a large 6.7-inch iPhone, potentially at around $900.

While some earlier reports suggested the iPhone 14 could feature a design similar to the iPhone 4, the latest rumors say Apple is planning a more modest redesign instead. In fact, the iPhone 14 and iPhone 14 Max are expected to look nearly identical to the current iPhone 13.

The iPhone 14 Pro and iPhone 14 Pro Max, however, are rumored to ditch the notch.

Instead of the notch, the iPhone 14 Pro and iPhone 14 Pro Max are expected to feature a new hole-punch + pill-shaped design. It makes sense for Apple to adopt this design with the iPhone 14, with the “punch-hole” housing the camera that’s currently located in the notch. 

The iPhone 14 will also include dramatic improvements to the front-facing camera, according to Kuo, with support for auto focus for the first time. In terms of the rear camera, Kuo says the iPhone 14 Pro and iPhone 14 Pro Max will be upgraded to 48-megapixels, an increase from the 12-megapixel sensor in iPhone 12.

The iPhone 14 lineup is expected to be announced and released sometime in September of 2023. While there have been rumors of a delay, the latest reporting suggests everything is on schedule for a September launch.

Apple Watch Series 8 with new health features

The Apple Watch lineup is also expected to be overhauled in 2023. Kuo has reported that Apple will release three new Apple Watch models in the fall of 2023, including a new high-end Apple Watch Series 8, a new Apple Watch SE, and the previously-rumored rugged sports version. 

In terms of health technologies, the Apple Watch Series 8 is expected to add a body temperature sensor, enabling additional health and fitness tracking. Bloomberg has reported that this sensor won’t give you your actual body temperature, but rather alert you when your temperature is elevated.

A recent leak also shed more light on what to expect from the Apple Watch hardware and software. According to the source, Apple Watch Series 8 will look like this:

41mm and 45mm like Series 7 design

Aluminum in starlight, midnight, product red, and silver

Stainless steel in silver, graphite, and gold

No titanium model in this version

Apple also reportedly has a new watch face coming for the Apple Watch Series 8. The hardware is also expected to use a “stronger glue” for the watch casing on the Series 8 compared to the Series 7, which will improve durability.

Apple Watch Pro

But the Apple Watch Series 8 and Apple Watch SE aren’t the only new watches coming this September – Apple is also working on a new Apple Watch Pro model as well.

Reports suggest that the Apple Watch Pro will be an “evolution of the current rectangular shape.”

One of the key changes to the Apple Watch Pro will be the materials from which it’s made. The Apple Watch Pro will reportedly feature a “more durable formulation of titanium” as part of Apple’s efforts to make it as rugged as possible. This lines up with the Apple Watch Series 8 not being available in titanium.

The Apple Watch Pro is also expected to offer increased battery life. The Apple Watch Pro could also offer exclusive features for fitness and health tracking that require longer battery life .

Learn more about the Apple Watch Pro right here in our full guide.

AirPods Pro 2

Apple is also reportedly planning new second-generation AirPods Pro for release in 2023. This announcement will come three years after the first version of AirPods Pro was released.

Initial reporting on AirPods Pro 2 indicated they would feature a “more compact” design that removes the stem that current sticks out from the bottom of the AirPods Pro. Apple, however, is said to have struggled with this redesign and is now planning to keep the same form factor.

But many new features are still expected to come with AirPods Pro 2, including a new design for the charging case. 52audio shared an image of that new charging case, showing off a slightly new form factor alongside speaker holes on the bottom of the case for Find My.

There’s also a pair of metal holes on the side of the AirPods Pro 2 case, which appears to be designed to allow you to attach a strap to the case, similar to many third-party accessories that exist today.

AirPods Pro 2 are also rumored to come with some new features related to audio quality. According to reliable Apple analyst Ming-Chi Kuo, AirPods Pro 2 will be the first of Apple’s AirPods products to offer support for lossless audio playback.

Last but not least, Apple is also planning to upgrade its 14-inch and 16-inch MacBook Pro models with new chips inside. The MacBook Pro just got a major overhaul last year, so this year’s update is expected to focus solely on spec improvements.

Bloomberg has reported that new versions of the MacBook Pro with M2 Pro and M2 Max chips are expected as soon as this fall. This update could ultimately be pushed to 2023, however.

Other possibilities

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