Trending February 2024 # How To Network On Linkedin: A Guide # Suggested March 2024 # Top 9 Popular

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Networking is a great strategy when it comes to moving your career forward. Normally, you have to wait for the next networking event or look for one online to make new business connections. With the help of LinkedIn, you can network without leaving your bed. You just need to know how to do it right.

Some users think that simply by registering their profile on LinkedIn they’re already doing everything they can to ensure their professional growth. However, you can get much more out of this job board by following simple guidelines to network on LinkedIn more effectively. 

Table of Contents

Craft a Standout LinkedIn Profile

Just like with networking in person, the first thing you’ve got to think about when networking online is making a great first impression. Before you network on LinkedIn, make sure you do all the important preparations and craft a resume that will make you stand out on the platform. 

Here’s a short checklist that you can follow to ensure your LinkedIn profile catches the eye of your potential new connections.

Optimize Your LinkedIn Profile

On your LinkedIn profile, there’s no section less important than others. If you already have a LinkedIn page, go over it, update all your information and resume (if you have it attached), and fill in any empty sections. A LinkedIn profile that doesn’t have any blanks or gaps looks more professional and is easier to read. 

However, don’t overload it with extra details or irrelevant information, like skills or old work experiences that don’t hold any value in your present professional life. 

Use a Professional Profile Picture

Take a good look at the profile picture you’re using. If it doesn’t radiate confidence and look professional, it’s time to change it for something more suitable for your LinkedIn profile. 

Populate Your LinkedIn Profile With Keywords 

LinkedIn users often overlook keywords or only use them in the Skills & Endorsements section of their profile. In reality, using the right keywords throughout your profile, starting with your Headline, then About, and Experience sections will help you appear in more searches on LinkedIn and get noticed by other professionals from your industry. 

Grow Your LinkedIn Network

The best way to grow your outreach on LinkedIn is through growing the number of your Connections. You can do it passively by engaging with the people that you already have on your connections list, but that’s more suitable for a long-term strategy since it won’t give you any immediate results. 

To actively grow your audience on LinkedIn, incorporate the following tactics in your networking. 

Connect With the Right People 

The easiest way to grow your LinkedIn audience is to send out invitations to connect to other professionals. Before you do that, try and identify the type of LinkedIn user that you want in your network: they need to be someone who can help you achieve your professional goals. 

If you have a LinkedIn Premium subscription, you can use additional filters like Years of Experience, or Function. 

Always Personalize Your Invitation to Connect

When you connect on LinkedIn with someone you just met in person, you don’t usually worry about whether they know who you are and why you’re sending an invitation to connect. However, if you don’t know each other in person, receiving a blank invitation isn’t the best start to your professional relationship on LinkedIn. 

Get New Connections to Endorse You Engage With Your Audience on LinkedIn

Just like in real life, networking on LinkedIn doesn’t stop when a user accepts your invitation to connect. You need to start interacting with your audience to build professional relationships. There’s more than one way to network with your newly gained (and old) connections on LinkedIn:

Comment and share other people’s posts and articles. 

Post your own articles on LinkedIn to increase your visibility on the network.

Congratulate others on promotions and anniversaries when you see them pop up in your feed.

Always reply to private messages on LinkedIn unless they’re spam. You never know when and where the next job opportunity will come from. 

Join LinkedIn Groups

If you don’t think that manually searching for and adding new connections is effective enough, you can try a different strategy to network on LinkedIn by joining groups. You can find groups related to your professional industry by typing your keywords into the Search Bar on LinkedIn. After that, set the filter to Groups and find the ones where users actively post content and exchange knowledge. 

Joining groups on LinkedIn can help you quickly get noticed by other professionals in your industry, but in order for that to happen you need to be active as well. Take part in the group’s discussions, ask and answer questions, and share relevant content in the group to share your knowledge and expertise. 

Grow Your Professional Global Network With LinkedIn

LinkedIn gives you an opportunity to take your network of contacts from the local level to global by connecting with professionals in your industry from around the world. When that network consists of the people that you have some sort of relationship with, you can be sure that you’ll never have any problems with a job search again. 

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A Detailed Guide On How To Exfoliate Your Skin

Dead skin cells on the skin’s surface can be sloughed off with an exfoliating scrub. It can help eliminate dry or dull skin, boost circulation, and make your skin seem better and brighter.

Exfoliation can be accomplished in a variety of ways. The frequency and kind of exfoliation you perform should be based on your skin type. Exfoliation isn’t suggested for those with rosacea or other skin disorders.

Exfoliating the skin may be done in a variety of ways, using a variety of equipment. Mechanical, or physical, exfoliation entails using facial scrubs and brushes. Chemical exfoliation can be done using some chemicals or peels on the skin.

Mechanical

Brush for exfoliation: A bristle brush is commonly employed to exfoliate dead skin from the face or body. Some can even be used as a dry brush. Some are designed to work in tandem with your favorite facial or body wash.

Sponge designed for exfoliation: These are kinder on the skin than traditional scrubs. Using an exfoliating sponge, warm water, soap, or body wash in the shower is possible.

Glove-style exfoliator: You can wear a glove if the handles on your brushes and sponges are too slippery for comfort. Use soap or body wash on it while you’re in the shower. Legs and arms are examples of enormous regions that may benefit from its use.

A body scrub that removes dead skin: Apply this immediately to your skin and massage it in a circular motion. After using the scrub, you may wash it off with warm water.

Chemical

Beta-hydroxy acids (AHAs): Glycolic, lactic, tartaric, and citric acids are all examples of alpha hydroxy acids. These products remove dull and lifeless skin by dissolving cell connections. Because of this, your skin will shed dead cells on its own.

The Beta-Hydroxy Acid Family (BHAs): Beta hydroxy acids (like salicylic acid) are one kind of BHA. If you have acne-prone skin, this could be a better option.

How to exfoliate your skin by skin type

Use caution while performing any mechanical exfoliation on your skin. Using your finger, scrubs and other exfoliating tools may be applied with tiny, circular strokes.

When applying it with a brush, employ light, quick strokes. Rinse off with lukewarm water (not hot) after 30 seconds of exfoliation. If your skin is burnt, has cuts, or has open sores, you should wait until they are healed before exfoliating. After you exfoliate, use a sunscreen-containing moisturizer.

Dry Skin

If your skin is dry and flaky, exfoliating is a must. Mechanical exfoliation should be avoided on dry skin since it is drying and can create micro-tears. Dry skin might benefit from AHAs. Glycolic acid can aid in the removal of dead skin cells and the promotion of healthy skin turnover. Apply sunscreen and moisturizer after applying glycolic acid. It has the potential to increase photosensitivity.

Sensitive Skin

Never subject your skin to abrasion by scrubbing or any other mechanical means. These will only aggravate your skin, causing it to turn red. You might use a soft washcloth and a light chemical exfoliant to eliminate dead skin. Visit your doctor for a salicylic acid peel if you’re experiencing acne.

Sebum Production Issues

Manual exfoliation and brushing can be beneficial for oily or thicker skin types. Some people with oily skin benefit from physical exfoliation to eliminate the additional buildup that may have formed on the surface. Use a scrub or exfoliator on your skin gently, using circular strokes, for the most significant effects.

Healthy Skin

If your skin is healthy, you can exfoliate using whatever method. In this case, a manual or chemical exfoliant can be used without harming the skin. Finding the most effective strategy for your skin may require trial and error.

A complexion that’s a mix of oil and water

Exfoliation using both mechanical and chemical methods may be necessary for such skin. Use only one on any given day; both might cause skin irritation. Apply a moisturizer after exfoliating if your skin still feels dry.

Body Parts Exfoliation

Pay special attention to your face and other delicate body regions while exfoliating. Dryness, redness, and itching can result from overly and frequent exfoliation from these regions.

Face

You should use an exfoliator formulated for your skin type while treating your face. To manually exfoliate your face, apply a scrub with your fingertips. Apply pressure using gentle circular strokes. Cold or lukewarm water is good for rinsing.

Applying a liquid chemical exfoliate with a cotton pad or washcloth is recommended. Discuss your exfoliating options with a dermatologist to choose one that won’t harm your skin.

Possession of Both Limbs

Using a brush, sponge, or glove to exfoliate your arms and legs is the most straightforward method. This can aid in the elimination of dead skin and the promotion of blood flow. You may buy a body scrub at the drugstore or online and use it as a lathering agent while in the shower. Dry brushing is another alternative.

Hands and Feet

Scrubs and peels can remove dead skin from the hands and feet. Pumice stones can also be used to remove dead skin from the foot.

Male and Female Sexual Organs

The Bikini region and pubic hair can be exfoliated using a loofah or body brush. Start by taking a warm shower to relax your muscles and soften your skin. Scrub lightly and then rinse thoroughly.

How Frequently should you Exfoliate?

The frequency of exfoliation should be based on the skin type and the method used. For instance, specific chemical exfoliates might be rather potent. To see positive results, dry skin must only be exfoliated once or twice weekly.

If your skin tends to get oily quickly, you may need to exfoliate more often. When exfoliating it can cause irritation and redness. If you want to ensure how often it is safe to exfoliate, it is best to see a dermatologist.

Advantages of Exfoliation

Taking care of one’s skin by sloughing off dead cells

Brighter skin thanks to increased circulation and cell turnover.

Improved skin-care product absorption

A Guide To Using Sidecar On Mac

Apple designs its devices to offer seamlessly integrated software and hardware experiences. Perhaps one of the best examples of this is a feature called Sidecar that allows you to use your iPad as an external monitor and remote desktop with a number of built-in functions. Let’s take a closer look at how Sidecar works and how it differs from tools like Universal Control.

What Is Sidecar?

Sidecar is a Mac function that allows users to turn an iPad into a secondary display. It integrates perfectly with the Mac, enabling users more input methods, such as multi-touch and Apple Pencil. With Sidecar, you can either use your iPad as an external display and fully control your MacBook or mirror your MacBook display to your iPad.

This feature works wirelessly or while your iPad is plugged in. Apple suggests using Sidecar by connecting your iPad to your Mac with a USB-C to Lighting cable or the dual USB-C cable that came with your iPad for a more stable connection.

Tip: leveraging the capabilities of Sidecar is just one of the more than 10 ways to improve your Mac experience with macOS Ventura.

Sidecar vs. Universal Control

While Sidecar and Universal Control seem very similar, they have two different functions.

Sidecar allows you to use your iPad as a secondary display for your Mac. You can extend your Mac’s desktop or mirror your Mac’s screen to your iPad. It also lets you use your iPad’s touchscreen and Apple Pencil to interact with your Mac’s apps and windows.

Universal Control allows you to use your iPad and Mac as one seamless workspace. You can move your cursor between your Mac and iPad screens and use your Mac’s keyboard and mouse to control your iPad. Universal Control also lets you drag and drop files between your Mac and iPad.

When you look at their different functions, it is easy to distinguish between them. You can also use them together, but you will need at least three devices. Connect two devices via Sidecar and one through Universal Control, and you can use them simultaneously.

How to Set Up Sidecar

Sidecar may be confusing the first time you use it, but it’s quite straightforward once you get your devices connected for the first time. Once your Mac accepts your iPad as a trusted device, you can connect to it by pressing the “Screen Mirroring” button in Control Center on your Mac. Follow these steps to perform the initial setup:

Select “Use As Separate Display.” That’s it!

Tip: is your iPad not showing up under the Screen Mirroring options menu? It could be because you have Wi-Fi Hotspot sharing turned on.

Which Mac and iPad Models Can Use Sidecar?

Sidecar is a handy function on Mac, but unfortunately, you can only use it on certain Mac and iPad models. Before looking for Sidecar on your Mac, ensure your device supports it.

The following iPad models running iPadOS 13 and later will support Sidecar:

iPad Pro (all models)

iPad Air (3rd generation and newer)

iPad (6th generation and newer)

iPad mini (5th generation and newer)

The following Mac models running macOS Catalina and later will support Sidecar:

MacBook Pro (2024 or later)

MacBook Air (2024 or later)

MacBook (Early 2024 or later)

Mac mini (2024 or later)

iMac (2024 or later)

iMac with Retina 5K, 27-inch (Late 2024)

Mac Pro (2024)

iMac Pro

Mac Studio

How to Use the Sidebar With Sidecar

One of the helpful features that comes with Sidecar is a dedicated sidebar. It makes using the tablet as an external display easier and integrates touchscreen functionality. The sidebar on an iPad operates similarly to the touch bar on specific MacBook Pros.

From the sidebar, you can interact with your MacBook using an Apple Pencil or touchscreen. In addition, the sidebar will have different function buttons to make it more efficient – functions like volume up or down and app-specific functions like tabs for Chrome, etc.

Benefits of Sidecar

There is some excellent screen mirroring software circulating these days, but Apple has gone to great lengths to keep its users within the Apple ecosystem. This makes Sidecar the best app for a second display or screen mirroring. Let’s take a look at the benefits of Sidecar:

Portable external display for anywhere

Works seamlessly with Mac/iPad

Increases work productivity

Perfect for designers needing to use the Apple Pencil with their Mac

Turns your Mac into a touchscreen

Low latency display extension functionality compared to third-party apps

Functions wirelessly and while plugged in

Alternative Screen Extension Apps

There are other options if you have an older Mac that does not support Sidecar. Below are two of the best Sidecar alternatives:

Splashtop XDisplay: an app that turns your iPad or iPhone into an external display. It requires a cable to ensure there is no lag. Splashtop is also an aid app and costs around $9.99.

Duet Display: A screen mirroring app you can download from the app store. It can function as a remote desktop, external display, or screen mirror. To use the duet display, you will need to have it installed on your iPad and Mac. You must connect both devices using your iPad cable and open the app on both devices to link them. Duet Display is a paid app and costs $48.

Frequently Asked Questions Do both devices need to be connected to the same Wi-Fi network to use Sidecar?

You do not have to use Sidecar on the same Wi-Fi network. However, your iPad and Mac must be within ten feet of each other to wirelessly connect using Bluetooth and Wi-Fi signals. Sidecar uses a direct wireless connection, so the two devices connect without a third-party link.

Will I experience any latency issues while usign Sidecar wirelessly?

Generally speaking, you will have the most uninterrupted connection when using a cable with Sidecar. The wireless link between devices offers surprisingly low latency and rarely any lag. One benefit of plugging in is that your laptop will charge your iPad.

Image credit: Pexels. All screenshots taken by Tristyn Pawson.

Tristyn Pawson

Hi there! I’m a professional writer who loves modern technology, cryptocurrencies, gaming, and coffee. When I’m not writing, you’ll likely find me surfing or sipping on a fresh cup of coffee along with some church buddies.

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How To Go Live On Tiktok: A Step By Step Guide

The TikTok LIVE feature isn’t new to social media platforms. It’s a feature Facebook, Instagram, and Twitch already have.

Simply put, it’s called livestreaming.

Here’s why you should be excited to test it out.

TikTok was the most downloaded platform in the first three months of 2023, and with its 1 billion monthly active users, there’s no denying that TikTok is taking over more feeds with its easy-to-use, short-form video format.

Aside from granting creators worldwide a chance to go viral, some users report using TikTok as a viable search engine vs. Google.

Creators and brands alike can attract more viewers and keep them captivated with TikTok’s powerful features.

Going live on TikTok takes things a step further, as you can neither edit nor script your video in real-time.

It offers a chance to truly connect with your followers.

However, not everyone can go live on TikTok. Your account needs to meet a required number of followers to use the feature.

So, how do you get a live video going?

Whether you’re an individual influencer or part of a social media team for a brand, here’s how to set up your first ever TikTok LIVE with this detailed, step-by-step guide.

Here’s what you need to know.

What Is TikTok LIVE?

TikTok LIVE is just as it sounds – it’s a live video feature that lets you engage in real-time with your audience.

In May 2023, TikTok introduced a limited version of LIVE Subscription – a monthly subscription where fans can show appreciation for their favorite live creators with custom emotes, subscriber badges, and subscriber-only chats.

Additional features will be rolled out gradually worldwide in the next few months as it becomes available to more creators (the offering was initially invite-only).

Requirements For Going Live On TikTok

Before we jump right into it, here are the requirements for TikTok LIVE:

Tiktok only allows this feature for accounts with over 1,000 followers. Those with fewer followers can try their luck, but it might not work.

Creators must be at least age 16 for legal reasons and can only earn money if aged 18 and up, per the platform’s community guidelines.

TikTok LIVE: Key Features To Note

Once you’re eligible, here’s a rundown of the official features to maximize your use of TikTok LIVE.

More features are being added, but here’s what we know so far:

Go LIVE together: People can “go live” simultaneously, fostering more authentic and funny moments.

Q&A: A special suite of tools help creators seamlessly select, answer, or showcase questions during the event.

Live Events notifications: Hosts can promote, schedule, and manage live events like concerts. Notifications will alert fans before the event, so they don’t miss the action.

Gifts: What’s in it for hosts? Those over 18 can enjoy LIVE gifts or Diamonds, which are given by viewers and convertible to cash in your PayPal or bank account.

Here’s How To Set Up And Schedule Your Live

Open the app and tap the create icon (+).

Slide and select LIVE from the bottom of the menu.

Select a cover pic and a title (32 characters) – make sure it’s eye-catching!

Then tap: “Go LIVE,” which immediately alerts your followers.

End the livestream by tapping the X on the top left-hand corner of your screen.

That’s it! The steps are pretty simple and intuitive.

Pick A Relevant Topic For Your TikTok Live

Going live might be less edited and more spontaneous, but it’s best to come prepared.

To ensure viewer interest in your first LIVE experience, try looking at the TikTok Insight Tool to see how different demographics respond to holidays, industries, and more.

It doesn’t hurt to make sure you know your well-defined audience and how they feel about certain brands and content.

Discovery is where TikTok truly shines; observe how TikTok recommends videos for the Following feed, Search results, and Friends tab, and find a way that works for your brand.

There are a lot of creative formats you can play with.

TikTok Live Tips Best Practices/Tips

When it comes to livestreaming, best practices always apply. TikTok recommends the following:

Great lighting – Grainy just won’t do. It helps to have a good tripod and LED light or ring light set up so your viewers can see what’s happening from start to finish.

Eliminate distracting sounds – As much as possible, avoid livestreaming while there’s ongoing construction or loud background noises. Consider a microphone with noise isolation or moving to a quieter area.

Pick a good camera angle – Record in a room with a clean and solid background. Set your device on a stable surface, like a table, and pick a flattering camera angle. Note that TikTok’s software is optimized for vertical focus.

Test your internet connection – The last thing you want is a choppy live session. Double (or triple) check your connection speed before the event.

Come up with a general plan – Awkward moments happen, but you can avoid long pauses and extend the duration of your livestream by writing down a few bullets of what you’ll do. Have an outline or a general idea of what the video will look like from start to finish. (Tip: Avoid a formal script since that defeats the purpose of connecting with viewers organically.)

Cross-promote on other platforms – Not all your followers are on TikTok, but inviting them to the platform can make a big difference. Use Facebook, Instagram, and your other social platforms to announce your TikTok LIVE event.

Takeaways

Now that you understand how to use TikTok LIVE, you can start leveraging the tool to reach your audience on the platform.

When done right, live content can help you connect on a deeper level with your audience because it lets you provide them with a more spontaneous and immersive experience.

Plus, it often feels more personal.

Observe what the top creators are doing and why they’re relatable to audiences.

Keep in mind that different personalities suit different categories.

See how Instagram Reels, Facebook Live, and other platforms differ in terms of best practices when it comes to engagement. Deepen your understanding of what works on each platform, and keep adapting your material to better suit each one.

The TikTok platform tends to showcase more personable content, so livestreaming may be your best bet when it comes to busting industry myths, displaying a sense of humor, going behind the scenes, collaborating with influencers, or using trending sound clips that resonate with your target audience.

Lastly, don’t forget to have fun!

More resources:

Featured Image: DDimaXX/Shutterstock

How To Use The Driving Focus On Iphone : A Complete Guide

When it comes to driving, there’s one thing you should never do: “check your phone,” and you should surely do is use Driving Focus on your iPhone.

Most people drive because they enjoy the freedom of cruising down the road while listening to music or talking on their cell phones. However, many forget that these activities can be quite risky. We’ve all experienced a time when the phone starts ringing while driving.

A simple solution to manage the situation is iPhone’s Driving Focus mode. But do you know how to use it? I’ll show you how to set it up and how exactly it works.

What is Driving Focus mode on your iPhone?

Earlier dubbed as Do Not Disturb While Driving, it is now incorporated in Focus mode with iOS 15. It helps you to concentrate on the road and reduces clutter while driving. It temporarily limits calls, texts, and other notifications.

A “Motor Car” icon appears on your iPhone after you turn on the Driving Focus mode. The icon’s appearance indicates that your device will now support features such as auto-reply and read replies with Siri.

How to set up Driving Focus mode

Setting up the Driving Focus was a bit complex on iOS 15. To fix it, Apple has smoothened it and made it fairly simple on iOS 16. We’ll see how to set up the Driving Focus mode in both versions.

In iOS 16

Select who can or can’t call you: Tap the People tab; you’ll have two options to choose from:

Customize your Lock Screen: iOS 16 brings automation and customizations to the Lock Screen. Thanks to it, you can link your Focus mode profiles with a lockscreen to reduce driving distractions.

In iOS 15

Note: If you’ve tried setting up Driving Focus before, simply go to Settings → Focus and select Driving to start customizing it.

Turn on or off Driving Focus mode 

To enable/disable the Driving Focus mode in iOS 16 or iOS 15.

Alternatively, you can also:

In iOS 16 – On the Lock Screen, long-press the screen → swipe left or right to choose the look screen for which you’ve linked the Focus status.

In iOS 15 – On the Lock Screen, long-press the Motor car icon (or Driving text) → tap Driving mode to turn it off.

Sometimes, you may get an alert when trying to unlock your screen. Choose, I’m not driving to disable Driving Focus.

Automate replies while driving

You can even set a custom message to inform people that you’re driving or will call later, etc. Notably, you can select a certain person or group that this message goes to. To set an automated message:

Notably, the selected contacts can also notify you if there’s something essential that needs to be delivered by sending “Urgent” as a supplement message.

Automate the Driving Focus mode

You can turn on Driving Focus mode on its own if the iPhone is connected to the car’s Bluetooth or CarPlay and the car is in motion (or you’re moving fast). To enable the automation:

Share Focus Status

You can let others know you’re driving by sharing a Focus status. This will let others know that you have your notifications silenced. Apple has tweaked the setting with iOS 16 as the Focus status now gets a separate section.

In iOS 15: Go to Settings → Focus → Driving → Focus Status → Toggle on Share Focus Status.

And that’s how it’s done!

Read more:

Author Profile

Venus

Tech Junkie and Computer Science Undergrad, who loves experimenting things and everything Apple.

How To Land An Seo Dream Job Via Linkedin

As an SEO recruiter with many years of experience, I simply have to ask: if you have not jumped on the LinkedIn bandwagon yet, what are you waiting for?

From a SEO recruiter’s perspective, LinkedIn is an important tool for me to match internet marketers with employers. It gives my team and I access to candidates that we normally would not have had access to in the past. It allows us to present ourselves through a warm call or an introduction from connections, as opposed to the typical cold call that does not yield high results.

From a job seeker’s perspective, I’ve found it to be equally beneficial, if not more so. When you are in an active job search, LinkedIn provides a great way to utilize your network to open doors that would typically be harder to break through if you applied online or via a cold call. As a passive job seeker, actively managing your LinkedIn profile is probably the single best way you can stay aware of the opportunities that are in the marketplace

Why you ask? In my mind the answer is simple, you just never know what opportunity might come knocking at your door. SEO Job Growth is very hot right now, however most people that I speak to on a daily basis are passive job seekers. Maximizing your LinkedIn presence helps you ensure that you are on the top of a recruiter’s list when your dream job hits their desk.

Here is a quick checklist to ensure you are positioning yourself appropriately on LinkedIn to find out about the best career opportunities that are out there.

Full Profile – Be sure your profile is up to date with your current responsibilities as well as previous positions. This is your way of marketing your professional experience to LinkedIn users. The more content you provide in your profile, the more likely it is someone is going to reach out to you about a job. I am less likely to call on a profile that has no picture, no description of job responsibilities or no summary of experience and specialties, compared to a profile that is complete.

Optimize Your Profile – In a post I wrote a few months back about getting your resume indexed by an SEO recruiter I mentioned the importance of keywords within a resume. Your LinkedIn profile is the same way. Be sure to include a list of keywords that you want to have associated with yourself and your online reputation. In particular, the “specialties” field is specifically designed by LinkedIn for keyword-based descriptions of your professional skills.

Customize Your Public URL – LinkedIn provides you with the ability to have a custom public URL for your profile. Since LinkedIn is such a massive site, their SEO rankings go a long way. Tailor that public URL to a phrase that is consistent with your personal branding strategy.

Add Connections – When I look at a profile, at first glance I look at their background and then review how many connections the candidate has. When you have a lot of people in your immediate network you have hundreds of people at your disposal to share information and bounce questions off of. This goes a long way in your ability to do your job. In internet marketing, it is not only what you know, but what you are able to find out through your network.

Add recommendations – Of course you wouldn’t put a bad recommendation on your profile so what’s the point? Well, it allows others to see the quality of work that you have done in your current position or other opportunities. Be sure to add recommendations from past employers, managers and employees that you have managed to represent all aspects of your work. If relevant, add clients that you have worked with where you have done an exceptional job.

Answer questions – Answering questions is a great way to make yourself known as a subject matter expert. Focus on questions related to your area of expertise and answer them in a manner that shows the reader that your really know what your talking about. Almost a year ago, I read an answer on LinkedIn about paid search marketing tactics. I really liked the way the candidate laid out his thought process and reasoning on the subject and I gave him a call. He did not have a detailed profile so I probably would not have called him if he didn’t answer the question. I placed him 3 weeks later and he is still very happy in his current role.

Update “what are you working on?” – Be sure to keep your profile updated via the what you are working on field. If you have connected with a recruiter on LinkedIn, odds are you are not the first thing on his/her mind every day (sorry but there are a lot of people we speak to) In order to stay top of mind for those great opportunities be sure to keep telling us what your doing. I read my LinkedIn updates every day and it always reminds me to call someone that I haven’t spoken to in a while.

In conclusion, you never know what lies ahead from a career perspective. The best bet is to keep your LinkedIn profile up to date to allow your online reputation to speak for itself. Whether it helps land a client, a job or a new colleague with similar interests it is a great tool that when utilized to its fullest capacity can be the key to your career growth.

Josh Gampel is the Vice President of Staffing Services for Onward Search, the Leading Provider of Internet Marketing and Technology Jobs

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