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With the recent changes to Google Universal App campaigns, it’s now easier than ever to promote an app.
Operating system device (iOS or Android).
Budgets and bids.
Creative assets and copy.
Conversions to track and optimize towards.
Now, let’s take a look at what you can’t control in these campaigns:
Target audience or demographics.
With all of these settings out of your control, it may be hard to understand how you can optimize for Universal App campaigns.
Read on to learn five ways to maximize efficiency in one of the most automated ad types in Google.
Once your app is connected to Google Ads, Google Play will automatically create a conversion source that consists of a download.
Another way to ease the process, right?
Not so fast.
First Open events from Firebase or other third-party app sources have been more reliable and realistic, in my experience.
The other consideration is that you still need conversion sources to track iOS activity.
Enter in first open events.
In order to optimize campaigns for “first installs,” the events need to be imported into Google Ads.
To do this:
Once the events for first opens are imported to Google Ads, you’re able to track these as conversions.
Track both the Google Play source and your first opens to compare volume against each other.
Just be sure only include one of them as a conversion, otherwise, prepare yourself for a reporting nightmare.2. Understand Your Cost Per Install Goal
Having a solid understanding of your target Cost-Per-Install (or CPA if targeting in-app action campaigns) is crucial before getting started.
Without proper goals, it gets more difficult to explain whether performance is good or bad.
A good place to start is understanding the LTV (lifetime value) of a subscribed or paying user.
How long is the average lifecycle?
How valuable (in revenue) is each user?
If that information is available, it’s a great first step to work backward into creating a target Cost Per Install goal.
For example, say the LTV of an average user is $250 over the course of 1 year. Additionally, you’ve been given a budget of $5,000/month with the goal of generating 1,700 installs.
Here’s a simple way to break this down if the Cost Per Install is realistic.
$250/12 (months) = $20.83 average monthly revenue per user
$5000/1,700 installs = $2.94 per install
The target average of $2.94 Cost Per Install is much lower than the average monthly revenue generated per user of $20.83. This simple math tells you that with your given budget, you should easily be able to reach your goals.
When setting your bid strategy, it’s important to note that with the Install volume setting, you should really put a CPI cap in there to avoid unrealistic targets. Make sure to set your initial CPI high enough to give Google the data it needs to start running.3. Segment iOS & Android Campaign Budgets by Performance
It’s always important to know who your target audience is.
After working in app campaigns for years, my team has found that in Universal App campaigns, iOS campaigns typically have a higher Cost Per Install than Android. This is typically opposite from what we see in other platforms such as Facebook Ads.
At the end of the day, it comes down to the app and the target audience.
If you’ve got strict goals for your campaigns, it’s wise to segment campaign budgets accordingly based on performance.
For example, if your blended target Cost Per Install is $2, you may see Android campaigns performing more efficiently at $1.50 or less. On the other hand, you may see iOS campaigns performing over $5 CPI.
In the scenario above, more budget would then be allocated to Android campaigns due to lower CPI, with a smaller budget and higher CPI target for iOS.4. Target Users More Willing to Perform In-App Actions
Imagine this scenario.
You successfully launch your first Universal App campaigns and the install volume and Cost Per Install goals are performing well above your expectations!
A few months go by with regular reporting meetings with clients, and then they hit you with an unexpected remark:
“We’re getting a lot of installs, but an uninstall rate of over 60%. Why is the quality so bad?”
Many factors result in high uninstall rates that are out of your control.
But if your paid media campaigns are driving the majority of installs, it’s time to take action.
When selecting Install volume for new user campaigns, there is another setting that is often overlooked: All users vs. Users likely to perform an in-app action.
Changing the type of users you want to target to Users likely to perform an in-app action may drastically change the quality of app installs for the better.
It’s important to note that this may reduce the overall volume of installs and potentially increase Cost Per Install, so it is imperative to monitor performance and make adjustments accordingly.5. Create Clear, Compelling Assets & Content
This may be the most important recommendation of all.
With Universal App campaigns, you’re providing Google with a mixture of headlines, descriptions, logos, and ratio-based images.
From there, Google’s algorithm pieces together effective ad formats based on what network the ad is shown on.
Sometimes, an image doesn’t show at all and a user sees a basic text ad. Other times, an image takes up the majority of the ad with little information coming from the text itself.
Because assets and content are within the company’s control, I cannot stress enough how important it is to develop images and copy that has the following:
Strong Call-To-Actions (in text and possibly imagery).
Strong Brand recognition.
Clear understanding of what your app does. (What pain points does it solve for a user? Identify these in your messaging!)
The point is to make it clear to a user what exactly the app can do for them, and then deliver that promise once they install the app.
Being clear in your content will also likely weed out any potential irrelevant customers who may download your app and then uninstall it right away.Summary
Ultimately, the questions may come down to quantity of installs vs. quality of installs.
It’s up to you to decide how to target and optimize based on your company goals.
By focusing on what you can control, you’ll come armed and prepared to execute effective App campaigns and recommendations based on data.
All screenshots taken by author, December 2023
You're reading How To Optimize Universal App Campaigns
Influencer marketing is big business. But how do you know whether your campaigns are delivering results?
Like all forms of digital, influencer marketing must be measurable and have a demonstrable ROI to work as a viable marketing tactic.
Some influencer marketing gurus challenge the very idea of measuring ROI as antiquated, similar to asking the ROI of having telephones in the office.
But influencer marketing won’t be taken seriously by Chief Financial Officers (CFOs) as long as Chief Marketing Officers (CMOs) dodge the question.
In this column, you’ll learn about the challenges in calculating influencer marketing ROI, as well as a formula for calculating Return on Marketing Investment (ROMI). Let’s get started.Calculating Returns on Influencer Marketing Can Be Tricky Business
Spending on influencer marketing in the U.S. will increase 33.6% from $2.76 billion in 2023 to $3.69 billion in 2023.
And 67.9% of US marketers will use influencer marketing this year, up from 62.3% last year.
The demand for the top celebrities and influencers is so great that global brand Clear paid Cristiano Ronaldo, one of the most popular football (AKA, soccer) players in the world, an estimated $619,497 to $1 million for a single Instagram post.
With so much money getting poured into reaching Ronaldo’s 339 million Instagram followers, you can bet dollars to donuts that someone at Clear is going to ask, “What’s the ROI of our latest influencer marketing campaign?”
That’s a great question – and it’s one that all of us need to know how to answer.
But, few topics generate as many deer-in-the-headlights looks from marketers as ROI. It’s hard to know what to measure and it’s tricky to tie influencer marketing efforts directly to business results.
The first thing you need to know is ROI is the wrong metric.
Because it measures money that is “tied up” in plants and inventories (which are capital expenditures or CAPEX).
The right metric to use is Return on Marketing Investment (ROMI).
Because it measures money spent on marketing, which is typically expensed in the current period (which are operational expenditures or OPEX).
And here’s how to calculate ROMI:
[Incremental Revenue Attributable to Marketing ($) * Contribution Margin (%) – Marketing Spending ($)] / Marketing Spending ($) = ROMI
So, let’s say Ronaldo’s #sponsored Instagram post cost $1 million, just so we can use a round number.
And, let’s say that the contribution margin on Clear shampoo is 60%, which is just a completely unscientific, wild-assed guess.
If Ronaldo’s post generates $5 million in incremental revenue, then you multiply that by 60% to get $3 million in gross profit.
Then, you subtract the $1 million spent on influencer marketing and then divide the $2 million result by the $1 million spent on influencer marketing to get a ROMI of 2.
[$5,000,000 * 60% – $1,000,000] / $1,000,000 = 2
In other words, every dollar spent on influencer marketing generated an additional $2 on Clear’s bottom line.
Now, how can you be sure that you can attribute $5 million in incremental revenue to Ronaldo’s post?Tips for Tracking Influencer Marketing Results
Well, one way is to use the free Campaign URL Builder tool, which allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.Create a Trackable URL
All you need to do is:
Enter the URL of the landing page.
Enter a term like “Instagram” in the box for the campaign source.
Enter another term like “influencer” in the box for campaign medium.
And enter a term like “Ronaldo” in the box for the campaign name.
The Campaign URL Builder tool will generate a campaign URL for you – and you can even use bitly to shorten the URL.
Then, all Ronaldo needs to do is use this URL in his post and the marketers at Clear can track the results in Google Analytics.Tracking Influencer Marketing Campaign Performance Using Incremental Revenue
Another way to track results is to leverage the fact that Ronaldo is promoting the new CLEAR Men Legend Shampoo by CR7, which has a design, scent, and texture personally selected by Cristiano Ronaldo, who wears the number 7 on his jersey.
In addition, CLEAR Legend Shampoo by CR7 is now available at leading drug stores and supermarkets in Malaysia, Cambodia, Myanmar, Turkey, Kazakhstan, Uzbekistan, Azerbaijan, Greece, China, KSA, Gulf, Levant, Mashreq, Maghreb, Russia, Romania, and Greece.
All the marketers at Clear need to do is track incremental revenue from this sub-brand and compare that to revenue from their other shampoo products — or from Thailand, Italy, and Portugal, where CLEAR Legend Shampoo by CR7 isn’t available yet.Smaller Influencers May Give You an Even Better ROMI
Marketers may not want to bet their jobs on the possibility that a celebrity or mega-influencer with more than 1 million followers can generate $5 million in incremental revenue with a single post.
Well, they will be relieved then to discover that smaller influencers will probably give them an even better ROMI. This could include:
Microinfluencers with less than 15,000 followers.
Regular influencers with between 15,000 and 50,000 followers.
Rising influencers with between 50,000 and 100,000 followers.
Instagrammers will get paid different amounts of money depending on how many followers they have, the engagement rates they get, and the categories of content that they create.
For example, Instagram influencers with less than 15,000 followers might make around $100 per post, while those with between 50,000 and 100,000 followers might make $200 per post on average, although it depends on the profile.
However, the calculation for your return on investment in influencer marketing remains the same.
So, let’s say a microinfluencer’s #sponsored Instagram post costs $100.
And, let’s say that the contribution margin on your brand is 60%, which is as good a guess as I can make without knowing more about your product category.
If the microinfluencer’s post generates $1,000 in incremental revenue, then you multiply that by 60% to get $600 in gross profit. Then, you subtract the $100 spent on influencer marketing and then divide the $500 result by the $100 spent on influencer marketing to get a ROMI of 5.
In other words, every dollar spent on influencer marketing would have generated an additional $5 for your bottom line.
Now, generating $1,000 in incremental revenue isn’t going to get you a promotion. But let’s say you identified 10 micro-influencers and were able to generate $10,000 in incremental revenue.
Do you see where this is headed?
The biggest challenge to this strategy, of course, is finding 10 appropriate influencers to participate in your campaign.
There are now 1,360 influencer marketing-focused platforms and agencies, 240 more than a year ago. So this is a relatively easy problem to solve.
Or, let’s say you find 10 rising influencers and pay each one $200 for a total of $2,000. If their posts generate $25,000 in incremental revenue, and your contribution margin is still 60%, then you get $15,000 in gross profit.
Then you subtract the $2,000 that you spent on the influencer marketing campaign and then divide the $13,000 result by the $2,000 spent on influencer marketing.
What do you get? A ROMI of 6.5.
In other words, every dollar spent on this influencer marketing campaign would have generated an additional $6.50 for your bottom line.
That’s the answer that you want to give when your CFO asks, “What’s the ROI of our latest influencer marketing campaign?”
Featured image: CoCoArt_Ua/Shutterstock
Customer service is an experiential activity. Thus it’s tough to quantify from the customer’s perspective. It can be beneficial or harmful, rapid or sluggish, useful or unhelpful, and so forth.
Organizations, at the other hand, are in a league of their own. Contact Centers may track and measure just about every variable that affects the quality of their customer service now that sophisticated customer service analytics and reporting solutions are available. Contact centers can improve their overall customer experience (CX), reduce customer churn, and increase brand loyalty by measuring key performance indicators (KPIs). The quantity of consumer data, on the other hand, can tempt CX executives to track everything, resulting in information overload and analysis paralysis.Importance of KPIs for the customer service
Customer service representatives have their work cut out for them: they must optimize margins and decrease expenses while still providing a better degree of care that matches current customers’ expectations for rapid, personal, and effortless assistance.
It’s now well recognized that the stakes for support teams have never been higher. People are increasingly basing their purchasing decisions on the level of customer service they receive. After one bad customer service encounter, customers will cease doing business with a company.
Because support has such a significant impact on a company’s bottom and top lines, it’s vital that support leaders keep track of their support agents’ performance, identify areas for improvement and what’s working, and recognize and reward great performance. To accomplish so, certain customer service key performance indicators must be tracked on a regular basis in order to change processes or improve agent training.
When you track the right KPIs, you get an unadulterated, objective picture of your team’s performance, which increasingly has an impact on the bottom line.
You may utilize concrete data analytics to make better decisions and reduce gaps in the three critical categories outlined below when you use customer service metrics and key performance indicators (KPIs).
Team performance should be measured − Customer service metrics and key performance indicators (KPIs) quantify how well your staff handles service inquiries. It provides you with the necessary information about your team’s gray areas, as well as upgrade plans and training sessions in order to meet customer service benchmarks.
Enhance consumer loyalty − Customer satisfaction is one of the most important customer service metrics since it determines how satisfied your customers are with your service. The greater the client’s lifetime value, the higher the satisfaction score (CLTV).Performance indicators: Leading vs. Lagging
Using performance indicators will help you figure out what to measure, how to assess it, and when to measure it, as well as provide guidance to your team. You can’t comprehend why a customer is upset, where your agents are falling behind, or how to remedy it unless you know your KPIs.
There are two types of indicators to consider when deciding which to use in your data: leading and lagging.
Leading indicators are measurements that provide an early indication of performance, allowing you to direct your team’s performance in a proactive manner. Tracking your agents’ first contact resolution rates is one example.
The measures used to quantify the entire business impact of your customer service quality are known as lagging indicators. Results take longer to assess, but these indications can help you determine how effectively you’ve met your overall objectives. CSAT scores are an example of a lagging metric.
The idea is to combine leading and trailing indicators in your calculations. To see if customer service quality is harming the company’s overall goals, you can look at overall CSAT scores (lagging) and first contact resolution rates (leading).Metrics for Measuring Customer Service Quality
The main customer service KPIs that firms can track are listed below. These KPIs, when utilized in conjunction with one another, can provide a comprehensive picture of your performance and achievement.
Average Time to Resolve − When a customer’s problem can be resolved quickly, they are usually the happiest. This metric will show you how your performance compares to others. To get your average resolution time, add all case resolution times together and divide by the total number of customer cases.
Rates of Customer Service Abandonment − We discovered that roughly seven out of ten customers would hang up on a call or leave a chat if they had to wait an excruciating amount of time for customer service. Your call or chat abandonment rate should ideally be zero. To get this number, divide the total number of customer service questions by the number of abandoned customer service inquiries.
The score for Customer Effort (CES) − CES is a relatively new customer service measurement metric to keep an eye on. It essentially measures how much effort your clients believe they must put in to resolve an issue. The more effort that is necessary, the more aggravating the encounter becomes. A Likert scale question can be used to collect these feelings after a customer service interaction.
Rate of Customer Retention − This indicator is the polar opposite of customer churn rate, but both indicate how likely your customers are to stay with you. To calculate the retention rate, subtract the total number of new customers from the total at the conclusion of a given time period. Then divide the total number of clients you had at the beginning of the time period by the number of clients you kept.
Customer Satisfaction Score (CSAT) − Customer Satisfaction Score is a five-point scale that measures how satisfied customers are with (CSAT)
CSAT is a metric that gauges how happy your customers are after interacting with a customer care representative. You can use a Likert scale survey question to record your customer’s satisfaction level on a scale of one to five, just like you can with CES.
Time to First Reaction − Customers want immediate assistance, and you can calculate the first response time to see how quickly they’re getting it. Calculate how long it takes for a customer to contact you and for a customer care professional to respond.
Net Promoter Score (NPS) − The Net Promoter Score (NPS) is a widely used metric for assessing customer service performance and satisfaction. This form of the survey question, like CSAT and CES, can be used to gather consumer feedback: “How likely are you to suggest our brand to a friend?” High response rates suggest that your customers are happy with your company and the service they received.
Rate of Resolution − Subtract the number of unsolved instances from the total number of client inquiries, then divide by the total number of inquiries to get the overall resolution rate. The fewer issues that remain unresolved, the better your customer service is. This statistic can be tweaked by calculating the first contact resolution (FCR) rate, which identifies only situations that are resolved within the first interaction.
Sentiment Analysis − Sentiment analysis, also known as opinion mining, involves reading a customer’s language to identify if it skews positive, negative, or neutral. This is a terrific way for agents to get a quick read on consumers’ emotions and change their approach accordingly, thanks to natural language processing technology.
If you sell unique and creative products, Etsy is the place you want to be.
However, even if you’re selling handmade crafts or rare vintage items, Etsy can be extremely competitive. It’s filled with amazing products on offer.
How can your shop and products stand out and get noticed?
Etsy shops, like every other corner of the internet, need SEO to be successful. In fact, SEO for Etsy shops isn’t all that different from SEO for any other website.
If you need to boost your Esty shop’s visibility, here are some tips and tricks that can help.How Does Etsy Decide Rankings?
If you want to improve your Etsy shop’s SEO, you first must understand how Etsy chooses which listings get shown first to buyers.
Once Etsy finds listings that match a buyer’s search, they look at a few different factors to determine how the listings should be ranked. These ranking factors on Etsy include:
Listing quality score.
Customer and market experience score.
Translations and languages.
Shoppers’ habits are an important factor to keep in mind when optimizing your Etsy shop. While you can improve how highly your listings rank, they won’t earn the same position for each user.
This is because Etsy tailors its search results for each user to match their past behaviors.
Even if you can’t maintain a certain ranking across the board, you still want to do everything you can to be the best option for buyers.Accurate Keywords Are Key
Many Esty sellers are extremely creative, and some might think it’s best to showcase that creativity in their shop listings.
If you sell original artwork, for example, you might have given it a special name of your own and used that as the listing title.
However, Etsy shops are similar to any other online store in that your keywords should reflect what buyers are actually searching for.
A fun, creative listing title that doesn’t accurately describe the item won’t help you get found.
Try to fit in as much detail as you can, too. You can use long-tail keywords on Etsy just as you would on your website, to be more specific about what it is exactly that you’re offering for sale.
This can help you find buyers who are close to making a purchase. These buyers know exactly what they’re looking for, so their searches tend to be more specific.Avoid Repeating the Same Keywords
When you’ve found a keyword that fits some of the products you offer, you might think your best bet is to use that for all of them, to try to get them all seen by buyers.
No matter how great your shop is or how many optimizations you’ve done, Etsy will only show your listings a few times in one search. This means if you’re using the same keywords for multiple listings, most of them won’t end up in a buyer’s search results at all.
If you’re too repetitive, you just end up competing with yourself in addition to every other shop out there.
Even if you have a lot of similar listings in your shop, try to use slightly different keywords for each one.Don’t Forget About Tags
Etsy gives you 13 tags for each listing, which you can use to target 13 different keyword phrases that describe your listing.
Tags are a great way of going after as many different keywords as you can, so long as they’re relevant. Find as many keyword phrases as you can that are applicable to your listing.Keep Shop Sections Optimized
Shop sections on Etsy help you keep your store organized.
You can categorize your listings into sections that contain similar products, to keep them grouped together. This can make it much easier for potential buyers to navigate your shop and find what they’re looking for.
Organization is a great enough reason on its own to utilize shop sections, but it’s also an important part of Etsy SEO. Like tags, sections are another chance to include keywords in your shop.
To make the most of using shop sections, be smart about the keywords you use for each one. These should be the keywords you want to rank for, but they also need to provide a good description of that category to make it easy for sellers to browse.Get Links to Your Listings
SEO for Etsy shops goes beyond what you have listed in your shop. People referencing and linking back to your shop are impactful, too.
People will see that others are talking about your shop, which is a great way of bringing in more customers.
This might not be an audience you would have reached on your own, and having someone else vouch for your work says a lot about you as a seller.
To get more backlinks for your shop, focus not only on your Etsy shop but on your other online listings, as well. This means managing social media accounts for your shop and, ideally, even a website.
Being active and visible online helps more people find out about your business and gives you more chances to get people to link back to your store and listings.Offer Free Shipping
Etsy sellers have the option to cover the cost of shipping for their listings or have the buyer pay it.
Since covering shipping costs is only optional, some sellers might choose to just have the buyers for it like they would on most ecommerce websites.
However, offering free shipping for your customers is a great way of getting more people to see your listings.
Of course, everyone likes getting free shipping, so this could encourage more people to buy from you. But there’s an added bonus when you do this on Etsy.
Sellers who offer free shipping to buyers on Etsy get priority over those who don’t in search because they’re seen as a better option with more value for buyers.
If paying for shipping is financially possible for you, this is something to consider.Conclusion
SEO is necessary for any Etsy shop to get their listings noticed by more buyers. However, don’t plan on getting all of the benefits of optimizing your shop right away.
SEO takes time, so if you don’t see changes quickly it doesn’t mean you’re doing anything wrong.
It can take a while for it to kick in, but once your listings start getting more attention from buyers, you’ll see that the work was worth it.
How Microsoft Universal Print Cloud Printing Will Help Admins What Is Cloud Printing? All About Microsoft Universal Print Cloud Printing
The universal print is the latest printing technology introduced by Microsoft. With this innovative modernization, you will be able to use cloud print ready printers through the Microsoft office cloud. Using this genuine tool, you can reduce space consumption for printers in our work area.
Unlike Google Cloud Print Service, Universal Print Cloud Printing relies on Microsoft Azure for its operation. This cloud printing service is a subscription-based service, with which you can incorporate your printer management.Who Can Use? How to use Universal Print Cloud Printing?
The universal print is in the preliminary stage of the introduction. It is now available for public preview and can be used in any organization. For using this public preview printing service we need Microsoft 365 subscription.
To start using these genuine services, we need a subscription with the Microsoft 365 tool. The subscription is for a one-year duration. The package will be released based on the date specified for each version of Microsoft 365 subscriptions.
Phase Target Month Eligible Microsoft 365 Subscriptions Currently Eligible?
1 July 2023 Microsoft 365 E5/A5 Coming soon
2 August 2023 Microsoft 365 E3/A3 Coming soon
3 August 2023 Windows 10 Enterprise E3/E5 Coming soon
4 September 2023 Microsoft 365 Business/F3 Coming soonConfiguring Universal Print
We need printers with support for universal print to enable and use it. We can make use of the Universal Print Proxy application to link printers with Universal Print.Device Requirement
Universal print requires Windows 10 enterprise version to connect with cloud printers. Also, your device should have an active Microsoft Azure directory as it decides the working of cloud printing.How To Assign Administrator To Computers Of Your Enterprise?
We can assign administrator privilege to some system with several methods. We can Azure portal to enable the Admin role to a user. We can also use the Power shell module to appoint an administrator to your computer systems.Types Of Administrator Roles
Different administrator roles are available in the applications. You can choose any role of your choice to have control over activities. We can assign an administrator to be an Application Administrator to control applications. Application Developer can control the application registration and can manage permissions. An Authentication administrator can manage and maintain your passwords. The Cloud application administrator will be able to maintain the application credentials and can personalize the applications.Administrator’s Role in Universal Print
An administrator of your firm can manage printing activities using Universal print along with Azure Active Directory. We need the engagement of the Printer administrator and printer technician to the effective usage of the tool. Administrators can govern all the printer related activities and can manage all devices. The printer can be set up with the help of printer technicians.Assigning Administrator Role With Azure Portal
The following steps explain the procedure necessary to set up admin privilege to your systems.
Step 1: Access your Azure portal account and choose the directory.
Step 2: Choose the “Roles and administrators” option.
Step 3: Select the role you need to assign.
Step 4: You can also check the assigned admin roles and their privileges with this portal.Summing Up
Using cloud storage is unavoidable as we are dealing with a lot of data. While handling Microsoft office cloud data, we need a specific option to print our files from cloud storage. Also, we are in a necessity to reduce the space occupied by the printers in the official workspace. For this instance, we can use the Universal print tool of Microsoft to make copies of cloud data and to use printers smartly.
Google Cloud Print- How It Works
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At the WWDC 2023 event, Apple dazzled everyone with the SharePlay and Universal Control features on the newly-released macOS Monterey beta. Apple showcased how you can use a single keyboard and mouse to control other macOS and iPadOS devices. That said, the technology has been there for a while, and apps like Synergy and Barrier have been doing this for many years. Nevertheless, if you want to learn how to get the macOS Monterey Universal Control feature on Windows, Linux, and older versions of macOS, this guide will help you set it up in a few simple steps. So without further ado, let’s dive right in.Get macOS Monterey’s Universal Control Feature on Windows and Linux (2023)
In this tutorial, we are going to use Barrier, an open-source application, which allows you to share your mouse and keyboard between Windows, Linux, and macOS devices. Its functionality is similar to the Universal Control feature on macOS Monterey. The best part is that Barrier is completely free to use and also offers clipboard sharing and keyboard shortcuts. Synergy is also an excellent alternative, but it’s a paid application ($29).
For this feature to work, remember that both your participating devices must be on the same Wi-Fi network. Also, in this guide, I am demonstrating the steps using a Mac and Windows 10 PC, but the steps are identical for Linux too. As for the installation steps for Linux, I will mention them at the bottom. So here is how to go about it.Set Up Barrier on macOS to Use Universal Control Feature
1. First and foremost, open the GitHub page of Barrier and download the latest DMG file.
2. Next, open the DMG file, and you will find the Barrier application. Copy it and paste it into the “Applications” directory.
3. Now, open the Barrier application, and you will get a security prompt.
Set Up Barrier on Windows to Use macOS Monterey Universal Control Feature
1. On Windows, the installation process is pretty straightforward. Open the GitHub page of Barrier and download the latest EXE file.
Share Mouse and Keyboard Similar to macOS Monterey’s Universal Control Feature
2. Next, drag the monitor icon from the top-right corner to where your PC is actually positioned – in reference to your Mac. It will allow you to seamlessly move your cursor from one screen to another.
Set Up Barrier on Linux
Barrier can easily be installed on Ubuntu through its Software Centre. It’s also available through the Snap Store on Ubuntu. For other Debian-based operating systems, you can simply run this command to install the software.sudo apt install barrier Control Multiple Systems With One Keyboard and Mouse
So that is how you can experience Universal Control not just on your Mac devices but also between computers running different operating systems. And the best part is that you can add as many devices as you want within the Barrier network. Anyway, that is all from us in this alternative guide for macOS Monterey’s Universal Control feature.
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