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If there is one thing that is consistently taken for granted by the majority of people, it’s internet speed. When it’s fast, we never give it a second thought. When it’s slow, we’re pulling our hair out. The question is what can you do about it? Unplug the router and plug it back in? It’s not a bad suggestion. After all, it worked in South Park.

It’s not uncommon for virtually everyone to experience some slow down in internet speed at one point or another. However if you are suffering from frequent slowdowns or interruptions, you’re going to want to find out the root cause of the problem. The very first thing that you should do if you’re experiencing slow network performance is to check your internet speed. Fortunately, there are a variety of web-based tools that will accurately test it.

How to Properly Test Internet Speed

As we mentioned earlier, it’s not uncommon for everyone to experience some type of slow down occasionally. This is why it is important to test your internet speed at various times, on different days. This may seem like a bit of a hassle, but if you’re interested in getting the most accurate results, this is the way to do it.

Think of it this way. Let’s say you come to the conclusion that you’re not achieving the sort of speeds you’re paying for. Your internet service provider probably isn’t going to admit this. Furthermore, it’s more than likely that they’ll simply brush you off and hope you forget about it. However, if you confront them with hard evidence, let’s just say they’ll have a hard time refuting the facts.

The best time to conduct these tests is when Internet traffic is heavy. Identify when you most commonly experience bottlenecking. Chances are it’s after work, at night or on the weekends, when everyone is streaming videos or playing online games. You’ll definitely want to run these tests during those times, but feel free to run them at odd times as well. Remember, variety is the spice of life!

Tools to Test Internet Speed

Testing your internet speed is really easy. In fact, the hardest part is simply remembering to collect the data. Fortunately, the tools you need to test your internet speed are free and easy to use. All of the tools featured on this list are web-based. This means you don’t even have to worry about downloading and installing software!

Speedtest by Ookla

At first glance, Speedtest by Ookla is very similar to chúng tôi To the untrained eye, most would assume that the only real difference is purely aesthetic. However, Speedtest does have a few slight differences. First of all, Speedtest displays both your download and upload speed by default. The Speedtest tool also allows you to change the server. By default, Speedtest finds the optimal server based on your ISP and location. However, if you want to change the server for whatever reason, the option is there.

Measurement Lab Network Diagnostic Tool

This Network Diagnostic Tool is handy for novices, but it’s really meant for network researchers. It functions similarly to all of the other tools on this list and will display your network’s upload and download speed. Where M-Lab’s tool differs is in the detailed information it provides about your network.

The Internet speed test provided by chúng tôi is one of the most comprehensive on this list. In addition to one-off manual testing of download and upload speed, this one has a unique feature not found in any of the others. chúng tôi has an automatic speed test that will test the speed of your network over a period of time without you having to lift a finger. All you need to do is set it and forget it! Users can set the intervals of testing from every five minutes to once every twenty-four hours. Furthermore, they can determine how many times they want the test to run, from five times to fifty times.

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How To Increase Your Internet Speed In Windows 11/10

The world is moving fast and one of the main ingredients in this mix is the Internet. From self-driving cars to playing games in real-time is possible because of the fast internet. But if this ingredient becomes sluggish then we have to do something about it. Therefore in this article, we are going to see some of the ways to increase your internet speed.

Increase the Internet Speed on your PC

Follow the following suggestions to improve your Internet Speed:

Allow your Computer to receive more data

Add a Default TTL

Close conflicting applications

TCP Extension for High Performance

Scan for Virus & Malware

Let us look at them in detail.

1] Allow your Computer to receive more data

In this section, we are going to talk about the I/O Request Packet Stack Size. If you want your computer to receive more data at a single time then you have to modify IRPStackSize. IRPStackSize (I/O Request Packet Stack Size) represents how many 36-byte Receive buffers your system can use simultaneously. This tweak will not be helpful if you have a very slow connection.

To modify IRPStackSize you need to be obedient to the steps that we have mentioned below:-

Navigate using the following route:-


Name it “IRPStackSize” and change the value to 32 (Decimal).

After setting this up, you should restart your computer to increase your internet speed.

Read: How to increase Download Speed in Google Chrome.

2] Add a Default TTL

TTL or Time To Live is a feature in Windows that defines the time assigned to a packet by your router to be in the air. The default time assigned by Windows is 128 millisecond.

This feature can make your computer lag as your computer ends up waiting for the packets that it will never receive. Therefore, adding a default TTL can help in making your internet experience lag-free.

To add a default TTL you need to follow the prescribed steps:-

Navigate using the following route:-


After this, you should restart your computer and see.

Related: How to increase upload and download speed in Windows.

3] Close conflicting applications

There are a lot of applications running in the background that can cause strain over your network connection. These applications can be stopped for a while. You need to check which of then could be using the internet connection and then stop them. Security software is of course to be excluded. Therefore, in this section, we are going to check the applications and then stop it for a temporary bump up in internet speed.

Hit Ctrl + Alt + Delete and select Task Manager from the security options.

This will end that task for a bit so that you will be able to enjoy fast internet for a bit. If that task is not important to you then you should uninstall that application.

To uninstall the application follow the prescribed steps:-

Read: How to improve network speed using SMB compression in Windows 11

4] TCP Extension for High Performance

Another thing you can do to improve your network speed is to modify the TCP1323Opts value. We are going to enable TCP Timespacing with its help.

To do that, you need to follow these steps:-

Open Registry Editor

Navigate through the following route:-


Related read: Increase WiFi Speed and Signal strength and coverage area.

5] Scan for Virus & Malware

Virus & Malware are notorious for causing problems to your computer and making your internet connection slow is one of them. So, apart from making sure that you do not log in to any suspicious site or download anything malicious, is to scan your computer.

For this scan, we are going to use the built-in Windows Defender.

To do that you need to follow the prescribed steps:-

Step 1: Hit Win + X and select Settings.

This will scan your Operating System for viruses and then delete any detected virus or malware making your computer virus-free. After the completion of the scanning process, you should restart your computer once to improve your internet speed.

Other suggestions that may be helpful when using a really slow internet connection:

Compress while sending multiple files -In order to send more than one file via e-mail using a compression utility like 7-Zip so that it takes less space in your and recipients mailbox.

Use distribution list for sending files – To send e-mails to more than one recipients rather than listing each recipient separately use a distribution list so that messages are sent efficiently and faster.

Use Cached Exchange Mode in Outlook while you are offline – With the help of Cached Exchange Mode quick access to your mailbox is possible even if the connection is lost while working. The copy of the mailbox gets stored on the hard drive and is regularly updated with the mail server provided that you are using a Microsoft Exchange Server e-mail account.

Simple e-mail signatures, reduced e-mail size – Instead of using images and other kinds of graphics in the e-mail signatures which takes time while sending messages create text-based distinctive e-mail signatures with a combination of colors, fonts, and type sizes. Such an e-mail signature looks professional and is quicker to transmit and receive.

Save Web Pages to the local hard drive and browse offline.

Increase your cache to load Web Pages faster – Temporary Internet files cache plays an important role in Browsing as some images will get cached on your computer and when the Web Page is revisited it will take less time to open.

We hope you found the post useful. There are more suggestions here that will help you fix slow Internet speeds.

How To Check Your Router For Malware

Your router is a prime target for hackers who want to freeload off your WiFi connection or infiltrate your network. If it’s compromised, they can redirect your personal or business internet requests to malware-infected servers.

Table of Contents

The most recent example of router malware attacks is the VPNFilter threat. Following the massive malware attack that compromised thousands of WiFi routers and networked devices worldwide, the FBI issued an urgent request to home and small office owners to reboot their routers in a bid to disrupt a massive malware attack.

Among the threats such malware poses include rendering routers inoperable, blocking network traffic, and collecting information passing through the routers. You could lose your sensitive or confidential information and data, which could cause a huge problem for you or your business.

Obviously, nobody wants to be in such a situation, which is why we’ve put together this guide on how to check your router for malware and what you can do to make it harder to hack.

Signs That Your Router Is Infected With Malware

Computer runs slower than usual.

Internet searches readdressed to strange sites.

Ransom request messages demanding a sum of money in exchange for unlocking your data.

Online account passwords aren’t working.

Some funds are missing from your online banking account.

Computer programs crash randomly.

New toolbar names that you don’t recognize appear on your web browser.

Several popup windows with fake antivirus messages appear on your screen.

New software installed unexpectedly on your computer.

One major sign that your router has been compromised is in its DNS server. Attackers “hijack” your router’s DNS seeking to modify them without your consent. The idea is to control, monitor and redirect your internet traffic to a phishing site.

For example, if you’re connecting to your online banking account through a device connected to your router, you’ll be redirected to a fake version of the banking site. If you’re alert enough, you may even notice that such malicious sites don’t have HTTPS encryption. From the phishing site, the attacker can access your banking session and take out money without your knowledge.

Here’s what to look out for if your router’s DNS has been hijacked:

If you’re still not sure whether your router has malware or has been hacked, you can the F-Secure Router checker. It’s a simple online tool that quickly checks the health of your router for potential malware threats and vulnerabilities. Although it’s not the most thorough tool to use, it’s a good place to start when checking if your router is infected.

What To Do If Your Router Is Infected With Malware

If you discover your router has malware, here are some simple steps to take to minimize the damage.

Backup Your Data And Files

Before trying to fix your computer or remove malware, backup your data and files to a cloud storage service or to an external hard drive.

Restart Your Computer In Safe Mode

If you get a false antivirus message and suspect your router has malware, turn off your computer and restart it in safe mode to uninstall any suspicious software.

When you’re done, restart in regular mode and check if the messages are gone, and then scan your computer again to pick out any remaining malware threats.

Secure Your Router And Install a Strong Antivirus

This is your first line of defense as it protects your devices online. Create a strong SSID (network name) and password, and turn on your router’s firewall.

You can also get a VPN (virtual private network) for your home or business if you want to be extra cautious.

Change Your Passwords

If there are accounts that have been hacked as a result of the router attack, request a password reset immediately and create a stronger one. You can also use two-factor authentication for added security.

Other steps you can take include:

Final Thoughts

Once you’ve checked your router for malware, and you find most of the signs mentioned above are present, you need to disinfect your computer to restore it to normal functioning.

How To Speed Up Your Pc Games Without Buying New Hardware

Swapping out old hardware for better, faster components is a surefire way to improve gaming graphics. But despite what stereotypes may lead you to believe, not everyone who prefers PC gaming to consoles has an infinite supply of cash to drop on the latest graphics cards.

Well, I’m here to clue you in on a little secret: You can greatly enhance the frame rates of your favorite PC gaming titles without spending a dime on new hardware.

Don’t get me wrong, processor and graphics card upgrades are often sound investments. But if your PC’s performance is getting a bit sluggish on newer titles, try these tips before you run to the store to buy a new video card. Your wallet will be happy you did.

Upgrade graphics drivers

One of the single most important things a gamer can do to ensure the best gaming performance is to install the latest drivers for his or her graphics card. If you’re a gamer, we’re going to assume you’ve got either an NVIDIA GeForce or AMD Radeon-based graphics card. If so, both NVIDIA and AMD offer the latest drivers for their GPUs on their respective websites:

Do not rely on the disc that came with your graphics card or the drivers that may be offered by Windows Update. NVIDIA and AMD are constantly updating drivers to enhance performance, fix graphical anomalies, and improve game compatibility. That last point is especially important if you like to grab the latest games as soon as they hit store shelves. If you’re running a game that just came out with an outdated set of graphics drivers that are many months old, you’re likely leaving a ton of performance on the table—if the game even runs properly in the first place.

The reference drivers offered on NVIDIA’s and AMD’s websites will be compatible with virtually every consumer-class graphics card based on one of the company’s GPUs. The reference drivers always incorporate the latest bug fixes and performance enhancements and should be updated regularly. At the very least, upgrade to the latest drivers whenever you pick up a new game, especially if it’s unstable or you see strange graphical glitches. The gaming settings in AMD’s Catalyst Control Center.

In your graphics driver’s control panel, there will be a group of settings strictly associated with 3D gaming. Look in the Manage 3D Settings menu in NVIDIA’s GeForce drivers and in the Gaming section of AMD’s Catalyst driver suite. In these menus, you’ll see a group of options related to texture filtering (which sharpens and cleans up mapped textured), antialiasing (which reduces jaggies on hard edges), Vertical Sync (or V-Sync), ambient occlusion, tessellation, and a handful of others. All of these settings can have an impact on game performance. Reducing the amount/level of texture filtering will increase game performance, for example. Antialiasing should usually be set to application-controlled, but reducing the AA level will also increase performance. V-Sync should usually be left enabled to prevent screen-tearing artifacts, but in some games disabling V-Sync may increase performance too.

If you’d like to learn more about what each of the settings listed in AMD’s and NVIDIA’s control panels do, stay tuned to PCWorld—we’ve got an article already in the works that will explain them all. In the meantime, if you’ve got a game that would benefit from a higher frame rate, it’s worth experimenting with the settings mentioned above to find the best balance of image quality and frame rate speeds.

Free up CPU and memory resources

The startup tab in the Windows 8 task manager.

Disabling unnecessary startup items is also a quick and easy way to free up CPU and memory resources on a system, which may help improve—or at least normalize—the performance of your games, especially on older or underpowered systems. Any application that launches automatically with Windows consumes memory and potentially CPU resources. Disabling these unnecessary applications frees up those CPU and memory resources for other applications, such as your games.

Windows has a built-in tool to disable startup items—MSCONFIG on Windows 7 or the Startup section in Task Manger on Windows 8—but we’ve found a third-party utility called CCleaner to be one of the easiest to use , and it looks and works the same on every Windows-based system.

Regardless of which tool you use, run a Google search if you’re unsure which items on the startup list can be safely disabled or deleted; just look for the file name to find out what it does and if you need it. Odds are, most items can be safely removed, save for any antivirus and antimalware apps or ones that run scheduled tasks, such as a backup tool. Do you really need Steam or Spotify starting up when your PC does and consume precious resources?

Adjust in-game settings

In-game settings: The secret sauce to boosting frame rates.

Tweaking in-game settings will likely have the most dramatic effect on performance. As you see in the screenshot above, Max Payne 3’s in-game settings includes options for DirectX version, Resolution, and various texture, lighting, and antialiasing. Like the settings in your graphics driver control panels, reducing many of these settings will increase game performance, once again at the expense of image quality. In-game control panels typically have options that are easier to understand than the somewhat arcane settings found in your card’s driver control panel.

For example, texture quality can be set to low, medium, high, or very high. Setting the texture quality to low will improve the game’s performance, because it will put less strain on the graphics card. And the same can be said for many of the other settings as well. Typically, lowering the quality of lighting, reducing antialiasing, and reducing resolution will have the largest impact on in-game frame rates and perceived performance.

We should note, however, that game performance can be increased dramatically without significantly hurting image quality. Here we have three screenshots from Max Payne 3. The first screenshot was taken with the game running with all graphics-related options set to their maximum, with 4X MSAA and FXAA enabled, and in DX11 mode. We used a tool called FRAPS to show the frame rate—visible in the upper-right corner—in each image. As you can see below, the game hit 50 fps at those full settings.

Full effects and 50 fps.

The second screenshot was taken with MSAA disabled, and the game achieved 82 fps without a major decrease in image quality.

Disabling MSAA alone raises the frame rates by more than half.

Finally, the third was taken with the game set to DX10 mode with no antialiasing enabled—settings that managed to hit a silky smooth 125 fps.

Even with several choice settings reduced, the game looks good.

Now go get tweaking!

5 Ways To Increase Your WordPress Site Speed

The great thing about WordPress is the content management service (CMS) makes it very easy to edit and alter site elements to keep things simple and efficient. Whether it is changing images or altering scripts, WordPress makes things easy. Many learn how to make WordPress work through Googling their problems. Another way to improve your site’s speed is through the loading process. This means having great servers and hosting services. For example, an easy way to make your WordPress site work faster is by using fast web hosting like Siteground to take care of all hosting issues.

The fixes profiled here are easy to take care of, and many of them will take very little time.

Image Optimization

This process kills two birds with one stone. The first thing you need to know is which image type works best for a specific file type. Without getting deep into the weeds, JPGs and PNGs work differently and each file type lends itself to more efficient loading when visitors access your page. Here is the differentiation:

PNG file types are for screenshots and illustrations

JPG file types are for photos; export JPGs once

Running an image optimizer for your site is very important as well. These optimizers will trim the fat from your images. In fact, optimizing your images will reduce the clutter the image contributes to your WordPress site by up to 95% per image. Here’s what that means in real numbers. Let’s say an image is 523 kB. An image optimizer clears out the clutter and resize the image, essentially. Reducing an image of this size by 25% means your site now only has to manage an image the size of 392 kB instead. This may not seem like a lot, but when you add it up over all the images on your site, you’ll be astounded at how much speed reducing clutter has been removed from your WordPress site.

Use CloudFlare as a Filter

CloudFlare is a useful tool for sifting out junk in your incoming traffic. The easiest way for hackers to shut down a site is with a DDoS attack – overwhelming of servers with massive numbers of requests and the inability to answer them quickly. The site slows down and eventually crashes.  CloudFlare does several things besides act as a filter. Essentially it makes your site run quickly because several tasks such as the ones below work with greater efficiency:

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Static files pull from closer geographic locations via a built-in CDN

Hybrid cache system allows for quicker request handling

DDoS monitoring prevents useless traffic from bogging down your servers

Firewall keeps malicious actors and files from corrupting your site

Understanding How to Cache

There are a couple considerations when page caching, but unless you have an e-commerce site, it is pretty easy to gain much in the way of speed from your WordPress site. Caching is pretty simple – instead of doing the process of generating a page each time someone accesses your site the caching process takes a copy of the page and then gives a copy to all subsequent parties heading to that page. This process makes your site run 2 – 5 times faster. This is a noticeable speed increase. If you’re still unsure of how caching works, just imagine writing the same phrase on a piece of paper for 30 different people each time you’re asked. Now, with caching, what your WordPress site is doing is writing the phrase for the first time and then handing out photocopies to each subsequent request.

Keep Your Theme Trim and Fit

Bulk is always the enemy of speed. WordPress is very exciting because the themes and widgets let your imagination run wild. However, if your theme is massive and there are several widgets, each page will take longer to load. With each widget and improvement on a theme, these are elements of clutter you are adding to your site:

Each widget has its own JavaScript file, which needs a CDN to access it

CSS files embedded within each widget

Third Party API calls are present and cause greater bloat within these elements

Get Professional Help

A Virtual Private Server is an excellent toy for people who like to play around with their site, however many of these VPS’s lack specific WordPress configuration. So, you go and configure the VPS only to find your WordPress site is just as slow as it always was. A great solution is calling a professional. They will charge roughly $100 to tune up your VPS – but it is worth it. The floor for the speed boost is increases in requests per second that the server could resolve of up to 10 times the original amount. This may not seem like a lot, but when your site is buzzing, these little fixes will pay for themselves and allow you to have a responsive and fast WordPress site.

A Guide To Amazon Indexing & How To Check Your Keyword Indexing

Amazon customers primarily find products through search. If your product is not indexed for important keywords, you will miss out on potential sales.

Indexing on Amazon is completely different than indexing for Google.

This article will first make sure you have the basics on understanding indexing, then share best practices for getting indexed and checking keyword indexing for an Amazon product detail page.

What Is Indexing on Amazon?

With Amazon, all of the data is structured exactly how Amazon wants it to be.  This means that indexing on Amazon is not about crawlability, but about making getting the data into the indexing sections of the product detail page.

The length of many of these fields is limited to a specific number of characters. This means the challenge of indexing on Amazon is to make sure that you are maximizing the most important words for potential customers to find your products.

Being indexed for relevant keywords is key to your success.

If your listing is indexed for a keyword, it will show when a customer uses that search term in the Amazon search bar.

In other words, checking your keyword indexing allows you to verify which words your product will be shown as a result for a specific keyword.

As we start to learn about indexing, we first must clarify some common terms:

Keyword: A word or phrase of words used to target potential traffic.

Search Term: The exact word or phrase of words a customer enters into the Amazon search bar.

Learn the Amazon Indexing Basics

In general, the way customers find products on Amazon is through search.

Think of each search term a customer might use as a door to find your product. The more keywords you are indexed for, the more “doors” a customer has to find you.

Similarly, the more search terms, the more your product will be a result for customer inquiries.

When you are indexed for highly relevant keywords, it will positively impact the amount of traffic and market share you will get on Amazon.

When working on relevancy, you want to prioritize the most relevant words, not simply look at estimated search volume for that keyword or search term.  Relevant customers bring in customers more likely to buy.

There is a direct correlation between being indexed for highly relevant purchase intent keywords and your revenue.

For example, let’s say you are selling a baking dish. If you are indexed for the keyword [baking dish], you will show up as a result when a customer enters [baking dish] into the Amazon search bar.

However, if you are only indexed for [baking dish] and not [casserole dish], your product will not show up as a result when a customer enters [casserole dish] into the Amazon search bar.

When a buyer is typing a word or phrase in Amazon for a product, they will get the results based on Amazon’s indexing.

Based on several factors, including past conversion history Amazon will determine which orders will rank at the top of the page.

If your product is not indexed with the right words, buyers will find a competitor’s products or will not find any products related to their search.

Without being indexed for as many highly relevant, purchase intent keywords as possible you will miss out on all the potential traffic through that keyword.

Building up the number of keywords you are indexed for increases the ways your customers find your products.

Opportunities for Indexing on Amazon

On Amazon, you have a limited number of characters or opportunities for keyword indexing.

Amazon limits the length of your titles, bullets, and back-end search terms. You need to focus on keywords that are highly relevant to your product and have search volume.

Amazon rewards conversions and sales, so indexing keywords that drive traffic and do not result in conversions will actually hurt your organic ranking.

Traffic that does not result in conversions will make your products less attractive to the organic search engine on Amazon.

Keyword indexing on Amazon is not a process that you can set and then forget. You want to go back to your keywords and check them regularly for relevancy and conversions.

Some common reasons we might need to add additional keywords into a listing after it was originally optimized are:

We became aware of new alternate uses for a product.

Even after you have created your listings, you want to go back in and check the words your listing is indexing for regularly.

The primary reason to check your keywords regularly is the potential for Amazon to deindex words you were previously indexed for on the website.

Amazon may change its algorithm or make changes to the sub-category structure data. Your data may be deleted when changes in categories or sub-categories occur on the website.

For example, if you sell paper straws, you might know you need to focus on indexing for [paper straw], [biodegradable straw], and [turtle friendly straw]. However, after talking with your customers, you might find that a large number of people are using your paper straws to make pinwheels.

You would then want to adjust your listing to add [pinwheel stick] and [wedding pinwheel supplies] to words you are indexed for on Amazon.

What Does Being Indexed on Amazon Mean?

With Amazon, you don’t have to worry about schema mark-up, crawl errors, or canonical issues.

Because Amazon asks for you to upload your data in a specific format, the focus shifts from technical SEO to maximizing the structured data you are giving to Amazon so that you can appear as a result for appropriate search terms.

A finite number of words are used for indexing on your listing. You want to make sure that you are using focused keywords to attract potential buyers.

Being indexed means that typing the keyword into the search bar on Amazon will bring up your product somewhere the search results for that query.

For example, if you index for fuzzy slippers, your product will be in the search results when a buyer looks for fuzzy slippers on Amazon.

You could be position 1 or position 257, but your product is a result for that search term.

Keyword Indexing

You are either indexed for a keyword, or you are not indexed for a keyword. If you are indexed, then your product is in the results; however, if you are not indexed, then your product is not in the search results.

Indexing does not take into account where you appear in the search results.

Keyword Ranking

This refers to where your product appears in the search results. Tracking for a keyword will help you determine where your product comes up in the keyword rankings on Amazon.

Your goal when looking at keyword ranking is to improve your ranking for the word or phrases that are relevant to your product.

How Do You Get Indexed on Amazon?

The primary method of getting indexed for a keyword is by including the keyword in a data structure. The data structures where you want to put your keyword include:

Your title.

The bullets.

Back-end search terms.

Remaining structured data.

Your title and bullets are where you want to put your most important keywords. Repeating keywords is not a ranking factor on Amazon, so only repeat keywords if it is needed for the customer.

The remaining structured data are fields like color, fabric type, etc. available in the additional sections of the product detail page.

There is a Search Terms field in the flat file. This is a great place to put keywords that didn’t fit in your title and bullets or is for an alternative use case that you may not want to highlight on your product detail page.

Amazon has said in the past that A+ (or Enhanced Brand Content) is not indexed. However, that could always change.

Uploading via Flat Files will allow you to quickly see all of your options for additional keywords like fabric type, genre, sizes, etc.

If you have an existing listing, you can also download the Category Listing Report and Amazon will send you the file for your listing.

Although the primary method of getting indexed relates to the data on your listing, anecdotally, we’ve seen that you can get indexed for words based on customer reviews, questions, and cross-product traffic.

Amazon has not confirmed that customer responses or cross-product traffic relates to keyword indexing. This occurs organically, and it needs to happen over time.

Subcategories impact your keyword relevancy by adding valid value to information or keywords in your structured data.

For example, a grocery subcategory template might have “Salt-Free” as a valid value, where an apparel sub-category template might have fabric type.

Ensuring you are in the correct subcategories allows you to be indexed for additional relevant keywords.

Attempts to bypass a customer focus will put you in a negative situation with Amazon. Do not keyword stuff your listings; focus on appealing to customers with relevant data instead.

Advanced Tip for Indexing with Parent/Child Variations

Parent-child variations also impact your indexing. A common misconception about a parent-child variation is that the child will naturally inherit the keywords of the parent product.

That is not always the case.

When you have a parent-child listing with the same product in different colors, you need to check each child product for relevant keywords.

Do not assume that a single child variation with proper indexing will automatically apply to all child variations on your listing.

For example, if you have socks in red, blue, and green and the red sock is indexing for [compression sock], that doesn’t necessarily mean that the blue and green sock will also be indexed for [compression sock].

Each flavor, color, size variation needs to be checked individually for relevant keywords.

Checking for Indexing on Your Amazon Listing

Once you have made changes to your Amazon listing, we recommend that you wait 24 hours before checking to see if you are indexed for the appropriate keywords. You can check keyword indexing for free manually with the following method:

Open an Amazon page and make sure All Categories is selected.

Type in the Amazon Standard Identification Number (ASIN) of the product and keyword you want to check.

Hit Enter.

If the product is indexed for that keyword, it will show us as a result (see image above).

If the product is not indexed for that keyword, the product will not appear in the result.

Suppose you are looking to check indexing for many ASINs or keywords; we have found a paid tool that works well. KW Indexer is a Chrome extension allowing you to type in the keyword and check through the extension.

Watching for Changes in Indexing

There are now tools that can help you verify how your product is indexing for specific keywords.

Helium 10 has a tool called Index Checker that will allow you to upload a list of words and check to see if your listing is indexed for that specific set of words, for example.

You can also use any tool with a Reverse ASIN Search (where the tool looks and finds all of the keyword phrases a listing is indexing for). However, it is important to note that sometimes the data on these tools can be days or sometimes weeks old.

Watch for changes in your traffic or sales. When it comes to monitoring traffic and conversions, we recommend that you watch the Detailed Traffic and Sales Report by Child Product.

This report will show you pages, sessions, orders, and unit session percentages for each child ASIN. (Unit Session Percentage is where Amazon takes the number of orders and sessions you have for an ASIN to determine conversion rates.)

If the number of sessions changes significantly, it may suggest that your product was de-indexed for a primary keyword or an algorithm change that resulted in a different page ranking.

It may also relate to a merging of two separate sub-categories.

Ensuring that you are appropriately indexed is one of the most accessible solutions to make your product easy to find.

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All screenshots taken by author, January 2023 and April 2023

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