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Most marketers spend a mind-numbing amount of time creating content when they don’t have to. Over 3 million blog posts are published each day. Most content you wish to create and share with your audience already exists in some form. You could save hours of your content marketing effort and time by effective content curation.Content Curation Helps You:
Boost your brand’s visibility by sharing more
Create a positive impact on your SEO efforts
Have more conversations and increase engagement
Establish trust, credibility, and build valuable relationships
Channel your marketing resources and time more effectively
Here are five powerful ways to do it.1. Curate Expert Insights & Resources Shared by Influencers
Influencer content is essential for two reasons. It has valuable information for your audience and can help put your brand on an influencer’s radar. Many influencers share free resources and announcements of events that they’re affiliated with. By curating that content, you can provide tremendous value to your audience.
You can make yourself indispensable to your audience by sourcing these updates and funneling them on your social pages and email newsletters.How to curate influencer content to elevate your brand’s content value
Locate lists of top 100 influencers or experts to follow in your niche, and follow them on your official social media accounts. Monitor their activity and add interesting shares of theirs to your content calendar. If your brand follows several accounts, it may become difficult to monitor only influencers – you would have to check their pages on a regular basis. Instead, monitor influencers by using their social media handles on a keyword alert tool, like Brand24, Google Alerts, or Mention.2. Use Content Discovery Tools for Efficient Content Curation
Navigating all the content in a niche can be a pain. You would have to conduct multiple Google searches (with your keywords), screen each result and shortlist the best to share with your audience. Instead, why not use an app to reduce that work?
There are apps that can discover content based on your preferences. Some of these apps also give you the option to curate content and share/schedule to your social media pages. There are also some apps that let you categorize and store content to retrieve and use in the future. Use these apps to cut your time to find relevant content to share with your audience.
What kind of content should you curate? People appreciate being updated on the latest industry news. Being the first to share news can be beneficial to your brand, in terms of winning audience favor. You can also share industry insights, tips and guides, studies and case studies, expert interviews and industry humor, to lighten the mood once in a while. It is also good to diversify your content formats by sharing infographics and videos, both of which are highly engaging and shareable.Apps and resources to help you curate content in no time
Pocket is a great content aggregator that lets you categorize and ‘pocket’ content from around the internet under tags that you create. Choose themes related to your niche on the app and use its recommendations on your newsletters. For social media sharing, you could use a content curation software like DrumUp. Set keywords relevant to your industry on the app. Add RSS feeds of top blogs and news agencies in the feeds section of the app, and schedule the recommendations to your social pages.3. Curate Different Visual Content in Multiple Formats
Use photographs with human expressions to incite an emotional response, charts and graphs to help people glean insights and infographics to communicate what an entire blog post can in an easily consumable form. GIFs and videos are also great shares. They have been shown to increase social media engagement. Attempt to include a relevant image on every social media post or email newsletter you send out.
However, visuals are hard to create. Creating high-quality visuals requires a sense of design and a considerable amount of time investment. You could cut time spent on your social pages and newsletters by curating visuals instead of designing them. You simply have to find the right apps and resources to do it.Apps and resources to help you curate powerful visual content
Infographic directories are where people list infographics that they want to be shared. They’re a great place to find relevant shares for you social pages or newsletters. Pixabay has large stores of images for you to choose from. GIFs can be sourced from GIF repositories like GIPHY. YouTube, Vimeo, and TED have hosts of videos for you to work with. If you want to quickly customize a pre-existing template to create your visual, you could use one visual apps and resources on this list.4. Curate Collections of Data or Case Studies Related to Your Niche
Data can be very compelling when it is credible and accurate, but information on the internet is scattered. If someone is looking for solid data or case studies to explore certain concepts, they’d have to search for that information, check the sources to see if they’re credible and read all of the results without knowing if they’re relevant or not.
You could eliminate the need for your audience to do that by collating data and case studies related to your niche, for their reference, in one place.
Curating case studies where your company has benefited customers is even more powerful. The resulting content can be very compelling to interested prospects and potential clients. But case studies are valuable even otherwise as they illustrate actual instances of success that generally have actionable insights in them.How to curate data and case studies for with ease
Search for data and case studies specific to your industry on Google. Of the results that appear, choose only high-authority sources. Refrain from using unclear or incomplete content that isn’t backed by proof and the right references.
You could also turn out your own high authority studies. If you’re a digital agency, with permission from your client, you could pull data from Google analytics, or any other tool that you may be using to create a case-study. Compare these stats to industry standards and data provided by research organizations. Doing so will help you benchmark your efforts and provide your audience with actionable, proven insights.5. Curate Comprehensive Round-ups for Your Email Newsletters
While it is great to curate others’ content, it is even better to curate your own. You can do themed round-ups of the guides, how-tos, tips and tactics, infographics, and interview series you have created in newsletters.
This is a nice way to re-purpose old content while providing comprehensive information in an area to your audience. It is also one way to reach out to the members of your audience who haven’t yet read those pieces. 60% of marketers who participated in this study already do it, and it is something you should seriously consider.
It is good to mix up the round-ups with regular newsletters containing fresh content. Use a content calendar to plan what (theme) you plan to round-up and when.How to curate powerful round-ups for newsletters
The amount of content created on a daily basis is only going to increase. Don’t needlessly add to the pile. Focus on helping your audience discover the right content. The time that you save can be spent on other demanding marketing pursuits to drive better results.Editor note: to learn more about content marketing, download our free content marketing e-book.
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Learn how to find relevant content for sharing as an education provider
Many educational providers have decided to host a blog and become more involved in social media in order to enhance their online presence. Needs are somewhat similar whether they’re involved in higher education like Universities and colleges or other levels.
With this comes the realization that blogs require close monitoring, constant up-keep, and interesting content.
People often ask us about the ways education bloggers (be it a student, alumnus, or faculty member) can feed their blog and social media profiles on a regular basis. Admittedly, this can be difficult at the beginning, but with the right tools and practices, the entire blog experience can be easy and really enjoyable.Six tips to find and create relevant content for your education blog Tip 1. Curate content that interests you
Identify blogs or sites that explore topics that matter to your students and affiliate organizations. As you land on interesting webpages, be sure to register to their RSS feed in order to receive all the updates.
A great way to centralize your favorite RSS feeds is by using a news aggregator, like Google Reader, where you can view all your target news or blogs in one single spot.
All of us here really enjoy Google Reader, mostly because of its user-friendly organizational structure, but there are many more aggregators out there for you to choose from.
Once you set up your aggregator account, all you’ll have to do is scan through your customized scroll of posts regularly to find articles to share or to spark ideas for future blog posts.
On an individual level, Twitter and other social media platforms are fairly easy to maintain. But when you’re tweeting on behalf of an entire school (plus organizing events, plus monitoring other campaigns, plus plus plus…) time quickly becomes a luxury.
It also includes an AutoSchedule feature to send out your social media updates at peak times for your audience. Talk about a time-saver!Tip 2. Use curation sites
Similar to RSS feeds, curation sites allow you to gather all of the interesting bits you find online. The difference is that curation sites allow you to showcase your collection of favorites. Pinterest, chúng tôi Feedly are all examples of such sites.
They are great to discover new topics or trends associated with your interests and find new resources. Pinterest can also inspire you for visuals to be associated with your content marketing.Tip 3. Look for trending topics
Twitter is the perfect tool to see what’s hot in a particular industry or category. Thanks to your social media management platform, you can follow industry keywords, such as nursing, business management and many others.
Identify relevant hashtags to follow conversations about topics you care about. For example, #edchat, #pse and #highered are very popular hashtags for higher education in North America.Tip 4. Use student-created content
Student-created content often brings a degree of authenticity and a peer worldview to your social media marketing message. Many colleges and universities have set up Student Social Media Ambassador teams and rely on their students for blogging and/or updating their social media profiles.
See what St. Michael’s college in Vermont has done.
Student-created content can also be as simple as hosting photo-contests or essay contests, or you can ask students to post questions on Twitter or Facebook, and post your response on your blog.Tip 5. Create a content calendar
The calendar can take the stress out of your week by preparing a monthly calendar of what you will be discussing on your blog and in social media. Planning will allow you to highlight events and on- and off-campus activities without feeling rushed at the last minute. It will also enable you to run weekly or monthly themes to strengthen your messages.
Be as precise as possible about the links and images that will be associated with the content you will be posting to save time when publishing.Tip 6. Leverage data
Data is essential to track all marketing efforts. One of the best ways to know what your students are interested in is to track and measure the performance of your various social media accounts. This requires that you keep a close look on your site’s Google Analytics, which shows you which of your blog posts are the most popular. You can also use the social media platform analytics tool to track which posts garnered the most engagement.
Fighting Extremist Social Media with Social Media BU class campaign against online recruitment in US-sponsored competition
Steve Quigley’s COM class has built SAVE from the ground up as a social media campaign to help prevent extremist groups from recruiting young people online.
The campaign, created by the New Media and Public Relations class of Stephen Quigley, a College of Communication associate professor of public relations, is one of about 150 similar efforts entered in the Peer to Peer (P2P): Challenging Extremism competition put together by EdVenture Partners and sponsored by the US Departments of State and of Homeland Security and Facebook. On December 16, judges will choose six finalists, three US teams and three international teams, to travel to Washington, D.C., in February and present their campaigns in the competition’s final round. The first-place winners will take home $5,000 in scholarship money.
SAVE was developed by about 20 students with the aim of dissuading potential recruits to violence by employing the same social media tools—Facebook, YouTube, Instagram, and Twitter—used by recruiting sites, but delivering a very different message. The campaign will feature messages about the harm extremist groups cause, the loss felt by parents of children who become extremists, and resources for those looking for help. The goal is not only to reach those who might be drawn to these extremist ideologies, but also to reach the people who are important to them—friends and family.
“We want to influence the influencers,” says Quigley (SED’87), who received a call in August from P2P asking if he was interested in entering his class this year. The answer was yes, although with some trepidation; he is not an expert on violent extremism. So, he teamed up with global terrorism expert Jessica Stern, a Pardee School of Global Studies professor. Stern says social media has become “a very important battleground,” for extremist efforts, one where the US government does not fight well.
“It is really important for young people to get involved in this fight,” she says. “We’ve seen middle-aged people in the State Department trying to develop counternarratives that appeal to 19-year-old kids who are getting recruited to these groups, and it has not worked. I think it is inspired to have young people get involved. It’s really good for the students and it’s really good for counterterrorism.”
Stern, who will carry the project over to her spring 2023 class Topics in International Relations, connected Quigley’s class with Parents for Peace, an NGO for parents whose children may be drawn to extremist ideologies. From there, the class created the idea of SAVE and ran with it, with only months to create a competitive campaign, while other teams had been building their projects for years.
“The beginning of November was when we really started getting into the nitty-gritty,” says Elle Hvozdovic (COM’17). “It was a little bit late, based on other people getting into campaigns, mostly because we had to spend so much time making sure that we understood the topic that we were campaigning for.”
“The more I stood back and let the students take the lead, the better it became,” says Quigley. What people don’t seem to realize, he says, is that many of the people who join these groups are not in some foreign country—they can be classmates, friends, and family.
A lot of extremists’ “target audience is college kids, most of them graduating,” says Hvozdovic. “They are vulnerable, they need guidance, they are struggling to find a job—it is a very stressful time in your life, and they really capitalize on that aspect of it.”
Several students say that they hope to see SAVE continue to grow after the class is over. And it just might—when Quigley and his class submitted their application, SAVE and its posts had 646 likes on Facebook, 577 on Twitter, and 2,000 on Instagram.
Ian Evans can be reached at [email protected].
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GitPython can do more than just read data. Even we can directly interact with the git repository and can perform all the operations
GitPython is a
code library for programmatically reading from and writing to Git source control repositories. It provides abstractions of git objects for easy access to repository data and additionally allows you to access the git repository more directly using pure python implementation.
is one of the top three programming languages in the world and is poised to become the most popular, according to ZDNet. In fact, according to the PYPL Index,
is the most popular programming language worldwide. Have you ever worked on a Python project that stopped working after you made a change here or a PEP-8 cleanup there, and you weren’t quite sure how to get it back? Version control systems can help you solve that and other related problems. Git is one of the most popular version control systems today. This article features how to use Gitpython effectively for
projects in 2023.Version Control
A version control system (VCS) is a set of tools that track the history of a set of files. This means that you can tell your VCS (Gitpython, in this case) to save the state of your Python project at any point. Then, you may continue to edit the files and store that state as well. Saving the state is similar to creating a backup copy of your working directory. When you make a commit in Git, you add a commit message that explains at a high level what changes you made in this commit. Git can show you the history of all of the commits and their commit messages. This provides a useful history of what work you have done and can really help pinpoint when a bug crept into the system.Requirements for GitPython
pip and virtualenv, which come packaged with Python 3, to install and isolate the GitPython library from any other Python project.What is Git?
Git is a distributed version control system software product. It lets you create and manage Git repositories. The software was developed by Linus Trovalds in 2005. While originally intended for Linux, the software has been ported to other major operating systems, like Windows and OSX. Git is compatible with Python, as well as some of the other major programming languages like Java, Ruby and C. C was the original language it was written in.
The purpose of Git is to manage a set of files that belong to a python project. As the python project is developed, its files change over time. Git tracks these changes and stores them in a repository, which is a typical data structure (it can handle large amounts of easy-to-retrieve data). If the user dislikes a change or a set of changes made in the project, he can use Git to rollback those changes.Installation
You can use pip to install the gitpython package like this:
python -m pip install gitpython
python chúng tôi install
Manage repositoriesInitialize a new Repository
To start a new repository, you can use git. Repo.init() which is equivalent to running git init.
# `git init new_repo`
new_repo = git.Repo.init(‘new_repo’)
This will create a new directory named new_repo with the .git directory.Open an Existing Local REPO
To open an existing repo on disk, pass the repo directory ot the Repo() object initializer:
my_repo = git.Repo(‘existing_repo’)Clone a Remote Repository
To clone a remote repository, use git.Repo.clone_from().
# Check out via HTTPS
# or clone via ssh (will use default keys)
git.Repo.clone_from(‘[email protected]:DevDungeon/Cookbook’, ‘Cookbook-ssh’)Create a Clone of a Local REPO
You can take an existing repo, load it, and then clone that to another local repo. You might want to do this if you use the primary repository as a template for creating new projects.
# Load existing local repo
my_repo = git.Repo(‘existing_repo’)
# Create a copy of the existing repo
my_repo.clone(‘/path/to/clone_of_existing_repo’)More Trending Stories
In 2023 we saw social media networks introduce many new features including Facebook’s live streaming, Reactions, Instagram Stories and major updates to Snapchat.
When the first social media platforms were launched they soon became more than just a place to chat with friends. Brands jumped on them for marketing purposes, journalists spread news stories, and politicians shared their manifestos and opinions as we saw recently with the Brexit in the UK and the US presidential elections.
Now we can see the big social platform offerings overlapping. Facebook Messenger is experimenting with Snapchat’s disappearing messages. Instagram Stories has also stepped on Snapchat’s toes.
So, what social media trends do we expect to see in 2023?Trend #1 Increasing need to tie social media marketing to tangible results
An example of a graph showing social media metrics overlaid with business KPIs
Correlating social media mentions with lead generation statistics gives a clearer view of performance
Action: Make sure you have a clear plan for tracking social media metrics and tying these figures to business KPIsTrend #2 Brands will need to be able to analyze and monitor visual/video content
96% of consumers find videos helpful when making purchase decisions online.
Visual content and especially video, is taking over the Internet. It’s easy to consume and entertaining, with major media brands like Buzzfeed taking the lead. Video content on Snapchat attracts over 10 billion daily views, considerably more than YouTube.
Example of one of Tasty’s top performing posts over the last 6 months
This trend, backed by influencer Neal Schaffer, will grow as companies realize the full impact video content will have on their marketing campaigns. Analysing these campaigns is important so companies understand better how to manage and measure the effectiveness of their visual/video content. From a brand protection or PR perspective, tracking when, where and how your product is being discussed with this type of content means you can protect the reputation of your brand whilst boosting brand awareness.
Action: Focus on both creating and tracking the performance of visual/video contentTrend #3 Digital marketing land-grab by social media giants
Social media giants don’t want you to leave so they’re adding more and more features, discouraging users from linking away.
Michael Stelzner describes how, “large businesses will become the equivalent of the 1990’s America Online – a type of Hotel California, where you can enter but never leave.”
Action: Start looking for ways to start converting social media users without sending them back to your websiteTrend #4 Private messaging and peer to peer networks lead user going to dark social
Users, more and more, are looking for private conversations with individuals or small groups, not broadcasting across an entire social media network. Witnessing this shift, Facebook’s heavy investment into the development of Facebook Messenger and integrating AI, becomes clear. It is moving quickly towards becoming a marketing platform for winning customers, live chat, ecommerce, and customer support.
Looking to the future, brands will need to build local communities if they wish to continue targeting their audience with their marketing messages. Personalized content will entice users to opt-in to the communities and take part in activities created by the brand such as live events, or engage in one to one dialogue with the brand. Users can then receive live updates through private messaging. Airlines can send flight updates, booking confirmations, etc.
A real-life example of this new “hypertargeting” is highlighted by Dave Chaffey when Vauxhall Motors partnered with Twitter to send personalized videos to football fans via DMs.
Action: Start working out how to use chatbots and other tools to make the most of private messagingTrend #5 Brands become human – real-time responsiveness will overtake auto-posting
Despite stating earlier that social media platforms are morphing into one, they do still have something that keeps them unique. Each attracts a different audience with its own demographic. When your brand plans a marketing campaign across social, auto-posting will kill your campaign stone dead. Each message must be purposed accordingly, personalized to the audience. Brands using social listening can drilldown and find the individual features of each audience, then tailor according to language, tone of voice, user preferences and needs, and more.
To prove your brand is human, real-time responsiveness gives you the edge. The ability to jump on a trend, reach out to users quickly and start building relationships. From a social listening perspective, this includes tracking for trending news, hashtags, keywords, and mentions of your brand online or on social networks. Keep your editorial calendar flexible and be ready to jump!
Action: Have the resources and flexibility in place to react immediately to news and trendsTrend #6 Live-streaming
Live-streaming will become mainstream and has to part of a brands social media strategy. Brands can boost engagement by streaming seminars, breaking news, music concerts, entertainment and celebrities, sporting events, vloggers, live Q&A sessions, and more. Over the past couple of years, we’ve seen the launches of Meerkat, Periscope, and Facebook Live. Still a bit clunky, we can expect these new platforms to release better content, improve connection speeds, and reduce lagging.
The potential for live-streaming apps is huge, with video watching already ranking as a top activity on Facebook and Twitter. During the recent US election, Twitter and Facebook live-streamed presidential debates. Twitter also live-streams NFL games. Live-streaming isn’t going away. To protect your brand and increase brand awareness, your social listening tool will have to work in real-time tracking images and UGC.
Action: Start thinking of new ways to incorporate live streaming into your marketing and develop your video skills.
We hope you find these social media trends and actions useful. To gain a different perspective based on different social media influencers, check this article on social media trends we expect to see in 2023.
There is no doubt that Windows 11/10/8 is completely optimized for touch-based devices. However, Microsoft did not forget about the majority of users who will be using PCs or notebooks with no-touch features. It is like going back to school. Earlier, with Windows 95, came the Start menu and people had to learn about it before they could upgrade from 3.1 to 95.
With Windows 11/10, things changed again. Does this mean mouse users will have a tough time with Windows? The answer is yes… and no. It will always be easy to navigate Windows using the mouse. You will have to learn a few new tricks. But once you learn it, the mouse is as good as a touch screen.How to use the Mouse on Windows PC effectively
We have already covered several posts on learning Windows. In this article, we will talk about how to use the mouse in Windows 8. We will cover the most basic functions and how to invoke them using a mouse in Windows. Once you get a feel of it, Windows is good with mouse-based navigation too.Hotspots In Windows For Mouse Navigation
Though it removed the Start button in Windows 8, Microsoft added certain hotspots to the display. These hotspots help you in navigating Windows 8 using a mouse. The following sections talk about the main hotspots on the Windows 8 screen.Screen Edges – Moving Start Screen Left Or Right In Windows
I first noticed a similar feature one year back when the designers of chúng tôi changed their website to a horizontal layout. In the absence of scroll bars, one had to move the mouse pointer to the left or right to scroll in that direction. Though the chúng tôi now contains all vertical pages, the feature of positioning mouse pointers to be left or right of the screen for scrolling in that direction can be seen in Windows.
To scroll through the Start screen, all you need to do is to place your mouse cursor over the tiles. This will bring out a horizontal scroll bar at the bottom of the screen. Though you may not use the scroll bar, you can simply place the mouse pointer on either side of the screen to scroll in that direction. For example, if you wish to navigate to the right of the Start screen, move your mouse pointer towards the right edge of the screen with the scroll bar visible at the bottom.
You can relate this scrolling to your notebook’s touchpad if it supports EdgeMotion. When you keep on moving your finger in a direction, and it reaches the edge of the touchpad, your screen continues to scroll in that direction. The same applies in the case of the Windows 8 Start screen. However, unlike EdgeMotion, you cannot define the scroll regions on the screen.
Scrolling the Start screen to the right and left can also be achieved using your mouse wheel. Pressing PgUp and PgDn keys, too, produce the same effect.Move Between Start Screen & Last Used App In Windows Switching Between Tasks In Windows Using Mouse Performing Semantic Zoom Using Mouse In Windows
You can also use your mouse wheel to perform Semantic Zoom. Press the CTRL key and use the mouse wheel to zoom in and zoom out. This is similar to the feature where we can press CTRL and use the mouse wheel to increase or decrease the font size of websites.
See how to change mouse scroll speed in Windows.Close Apps In Windows Using Mouse
Closing an app is easy in Windows. The apps are designed to close automatically if you are not using them. But since you would want to make sure you closed it, drag the app tile towards the bottom edge of the Start screen. The app will initially fade and then vanish into one of the Start screen tiles.Rearrange Tiles In Windows Using Mouse Run Two Apps In Split Screen Mode Using Mouse
Position your mouse cursor on the top-left or bottom-left hotspot of the Start screen. When the app’s thumbnail appears, drag it to one side of the screen – to the left or to the right. The app will snap to that side. You can then resize the app by dragging its handle (shown by three dots on the line separating your screen).
Go here if you are looking for more Computer Mouse Tricks For Windows.
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