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Apple last year introduced a new iPad Pro that is essentially the same as the previous generation model, but this time with the faster M2 chip. While rumors suggest that none of the iPad models will get massive upgrades in 2023, it seems that Apple has been working on a “major iPad Pro revamp” for 2024. But at this point, iPad Pro doesn’t need a major revamp, but better software.The current state of iPad Pro and rumors about the future
The last major redesign of the iPad Pro was in 2023, when the company ditched the design with the Home button in favor of the new one with an edge-to-edge screen. Since then, despite the addition of the Magic Keyboard and improved cameras, the iPad Pro’s hardware has never changed much.
Of course, something else happened in 2023. That was when Apple introduced the first iPad Pro with the M1 chip – until then a chip designed for Macs. And in 2023, iPad Pro was updated again with the same M2 chip as MacBook Air and the new Mac mini.
While the rumors for the 2023 iPad Pro are not exciting, Bloomberg reported this week that Apple is working on a major redesign for the 2024 version, which is also expected to feature an OLED display for the first time on an iPad. In addition, both Bloomberg and 9to5Mac have reported in the past that Apple has considered bringing MagSafe to the iPad Pro.
But honestly, it’s not a new design that the iPad Pro needs – not even an even more powerful chip.iPad Pro needs better software
Even so, the iPad software is a mess. Although Apple came up with the iPadOS name, it is essentially a version of iOS optimized for larger screens. With iPadOS 16, Apple tried to differentiate iPadOS with Stage Manager – a feature that brings windows to the iPad. While Stage Manager certainly enables a new level of multitasking on the iPad, it’s still much more limited than users find on macOS and Windows.
Users can only open four apps per time on each screen, which may be a reasonable limit for the iPad screen but not for when you have an external monitor connected. Just imagine having that limit on a Mac. And Stage Manager is buggy and inconsistent. You can’t even move and arrange the windows freely like in a desktop operating system.
But that’s only part of the problem with iPadOS. Since it is based on iOS, the system is much more limited and restricted. Powerful software available on desktop platforms requires access to some tools that Apple simply doesn’t provide on iOS. This results in developers taking more time or even considering whether it’s worthwhile to release “pro” apps for iPadOS.
Even Apple, which likes to show that iPadOS is a great platform for developers, has never brought apps like Final Cut, Logic Pro, and Xcode to the iPad.Will iPadOS 17 unleash the potential of the iPad?
It’s hard to tell at this point. With iPadOS 16 bringing a big focus to features that turn the iPad into a computer, we certainly expect to see more of this with future updates. However, a recent report by Mark Gurman revealed that Apple has been prioritizing the development of its new AR/VR platform over iOS 17.
In other words, users should hold their expectations about features coming with iOS 17 and iPadOS 17. And no matter how much Apple improves the iPad’s hardware, makes it faster, or changes its design, none of this will solve its main problem: having a “baby software” for a powerhorse device.
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The iPhone 12 Pro Max is on the opposite end of the spectrum compared to the iPhone 12 mini. It features a massive 6.7-inch display, making it the largest iPhone ever, and early reviews emphasize that the iPhone 12 Pro Max is not just bigger, but that it’s better than the rest of the iPhone 12 lineup.
At The Verge, Nilay Patel says the iPhone 12 Pro Max is so big that it “demands a case” to make it easier to hold and that it’s on the cusp of being too big:
The combination of the size and flat sides basically demands a case to make it easier to hold, which makes the whole thing even bigger. It’s still workable, but it is right on the edge of being too big. I think the size is a reflection of increased choice: this year Apple has more phone sizes available than ever before, including the diminutive iPhone 12 mini, so it had the ability to push the Max even farther.
The Verge also calls the iPhone 12 Pro Max camera system “the best smartphone camera” yet, with the potential to get even more powerful when Apple rolls out its ProRAW format:
All in all, the combination of the larger sensor, faster lens, improved stabilization, LIDAR, and processing power means that the iPhone 12 Pro Max has the best smartphone camera I’ve ever used — it produces terrific, colorful photos with excellent detail in lighting situations where other phones start to struggle. We’ve seen Android phone makers like Samsung and Huawei use much bigger sensors this year with a variety of complicated techniques to make them work, but Apple’s approach of pairing a moderate sensor size jump with its focus on improved processing has kept it in the lead. I’m intrigued by Apple’s new ProRAW format that promises the editing flexibility of RAW images from this sensor with the processing of Smart HDR… but it’s not out yet, so we’ll have to wait.
At TechCrunch, Matthew Panzarino has some details on how the new sensor shift OIS system plays a role alongside the new f1.6 aperture camera and the larger aperture:
All three things work together to deliver pretty stellar imaging results. It also makes the camera bump on the iPhone 12 Pro Max a bit taller. Tall enough that there is actually an additional lip on the case meant for it made by Apple to cover it. I’d guess that this additional thickness stems directly from the wide angle lens assembly needing to be larger to accommodate the sensor and new OIS mechanism and then Apple being unwilling to let one camera stick out further than any other.
Engadget’s Chris Velazco says the camera isn’t necessarily a “game-changer” but that it’s worth the premium over the iPhone 12 Pro:
All told, these updated cameras aren’t exactly game-changers, though I should stress I’m definitely not a pro photographer or video producer. I’ve learned how to take pretty good pictures of phones, but that’s about it. With that in mind, I can still appreciate Apple’s extra work here: The Pro Max’s cameras give you some flexibility that just isn’t available from other models, and it sets an important precedent for bigger camera differences between iPhones down the road. If you don’t mind living with a big phone, this is well worth the $100 premium over the smaller 12 Pro.
On the other hand, Raymond Wong at Input says the differences between the iPhone 12 Pro and iPhone 12 Pro Max camera are negligible at best:
So what have we learned? The iPhone 12 Pro Max camera has a very good triple-camera system. The main wide camera takes as good photos as the 12 Pro outdoors, indoors, and in low-light. But the comparisons photos don’t lie: the iPhone 12 Pro Max’s larger image sensor is very overhyped. You’re really not getting considerably better photos over the 12 Pro. That’s a relief if you were worried about FOMO by getting a 12 Pro instead of a 12 Pro Max.
Jacob Krol at CNN Underscored has some details on battery life performance with the iPhone 12 Pro Max:
We also ran the iPhone 12 Pro Max through the CNN Underscored battery test. In it, we play a 4K video on loop with the brightness set to 50% and volume at 30% with the device in airplane mode and play the video on a loop until the device dies. We monitor the test with two cameras for redundancy. The iPhone 12 Pro Max lasted for 16 hours. That blows all the other 2023 iPhones out of the water.
The changes to the cameras compared to the other phones in the range are noticeable – the main sensor is physically larger and adds in-body stabilisation for better results, while the telephoto lens has a longer reach – but not to the extent that you have to buy this model to achieve great photographs. For many, we believe the iPhone 12 Pro will be more than good enough.iPhone 12 Pro Max video reviews:
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5 ways to develop a better marketing automation strategy
In the age of automation, it’s easy for businesses to rest on machine efficiency while eschewing strategy. After all, if you can use a few software programs to send your emails, schedule your social media, and initiate Push notifications, why not use all of them? The underlying theory is maximum outreach, maximum results, but that simply isn’t true.
Instead, businesses would do better to narrow the scope of their automation practices and develop a well-focused strategy that focuses on meaningful contact rather than just maximum contact. Employ the programs at your disposal, but don’t overwhelm your customers.
Free Guide: Win more customers
Learn how to create an integrated marketing communications and automation strategy with our free guide, written in partnership with Salesforce.
For a digital marketing strategy that drives sales home, consider these five tips. With the right suite of programs and a clear long-term plan, your business can shift from automation as a strategy to automation as architecture, the structure that supports the strategy.Choose Smarter Software
Many companies think that to keep up with modern marketing automation, they’ll need all of the latest software, but the reality is that you need the right software, not just the newest products. In many cases, that can mean sticking with older programs that do their job well and without excess complication.
If we take a closer look at trending marketing software, we find that older programs like MailChimp, an automated email marketing program that came to market in 2001, is still one of the top programs around. Hootsuite, another older program used for social media marketing, is also highly ranked. While there are plenty of popular, new programs that offer excellent marketing tools and powerful integration, you don’t need to ditch your old software just because it seems out of date. Choosing marketing automation software doesn’t mean conducting a department-wide overhaul.Put Data In The Driver’s Seat
One of the most significant marketing flaws made worse by automation is data neglect. Sure, there are plenty of software programs that can collect information, such as conversion rates and ROI, but automation can make launching a campaign seem so easy that it isn’t worth checking the supporting research. Unfortunately, this wastes time and money.
In 2023, marketers need to learn to strategize based on date science. That means checking the numbers from past campaigns, looking for gaps in your customer base, and beta testing marketing ideas before sending them out to your audience. Though it’s comparatively labor intensive, especially for those marketing professionals who struggle with data interpretation, it’s worth the effort to offer better marketing, rather than just a large amount of marketing.Beat The Baseline
Following up on the idea that your marketing strategy should be driven by data, your company should consider one of its marketing goals to improve on the 80/20 rule. The 80/20 rule suggests that in marketing, 80 percent of your sales derive from 20 percent of your content.
What does statistical improvement look like in this regard? In general, your marketing goal should be to increase the total profits represented in that 80 percent while also increasing or maintaining that 20 percent value – lower value marketing content isn’t worthless and it may be a place to grow from, but more high-value content is always a good thing. In essence, you can’t eliminate the lower value content, but you can improve at least a portion of it.
You’ll only know if you’re improving on the 80/20 rule if you carefully track both the before and after marketing number for your campaigns. Every year, you should be improving your sales numbers, and that starts with data-driven marketing.Create Marketing Landmarks
One great automated marketing tool is triggered email – emails that arrive based on certain on-site activities. They’re an ideal way to engage with customers because they’re based on related actions, offering welcome messages, onboarding, responding to shopping cart abandonment, and other similar scenarios. To make the most of triggered emails, though, it’s time to look beyond those baseline scenarios and seek other ways to connect with your customers.
Create customer landmarks – including referrals, length of time they’ve been a member of the site, certain purchases, or interacting with a customer service representative – that can initiate a triggered email and follow-up on how these worked. Certain action/message pairings will stand out from the pack as especially meaningful because they yield greater interactions and profits. These are the landmarks you want to maintain within your broader strategy, and key moments you can build on in customer relationships.Lead With Speed
No matter how much data you have and how much you trust your marketing software, one of the most important things that automation allows is for you to test and fail fast. Failure is an inevitable aspect of marketing and if something isn’t working, data analysis allows you to pull it almost immediately.
Don’t waste time on marketing strategies that aren’t profitable. Instead, make sure you’re always running the tests on the next possibility. Even if you don’t need another strategy right now, it will surely be useful down the road.
Are you ready to revamp your company’s relationship with marketing automation? Through assessment, smart program selection, and a willingness to fail and try again in the service of your customers, your business can make its name as a marketing powerhouse, reaching customers on a new level. But remember – it all starts with a clear, data-driven strategy.
Your foundation needs to be strong before you build it up with automation software.
Mais comme il y en a tant à choisir, dans à peu près toutes les formes et tailles, quel est celui qui répond le mieux à vos besoins ? En dehors de l’Apple Pencil, il existe de plusieurs alternatives intéressantes qui coûtent bien moins chers.
Pour vous aider à trouver celui qu’il vous faut, nous avons rassemblé ici les meilleurs modèles du moment.
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L’Apple Pencil (2ème génération) a été pensé et construit par Apple pour offrir des caractéristiques que les autres fabricants de stylets ne peuvent égaler, comme un taux de réponse à l’écran qui double lorsque vous l’approchez de l’écran.
Il est d’une précision déconcertante, avec une latence considérée par la marque comme la plus faible du marché. Avec ce Pencil, vous aurez l’impression d’écrire, de dessiner aussi naturellement qu’avec un crayon.
Notez que ce Pencil est compatible avec l’iPad Pro, Air et mini.
2. Zagg Stylet Pro
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Le stylet Zagg Pro permet aux utilisateurs de prendre des notes précises et rapides, faire des croquis, marquer des documents et bien plus encore.
Il dispose d’une pointe arrière capacitive pour un défilement rapide et simple et d’une pointe active pour des traits doux et nets. Un système de détection de l’inclinaison permet en outre de créer des lignes épaisses ou fines. Ce stylet se connecte automatiquement aux iPad (6-9e gén.), iPad mini (5e gén.), iPad Pro 11 pouces (1-3e gén.), iPad Pro 12,9 pouces (3-5e gén.), iPad Air (4-5e gén.), et il est compatible avec toutes les applications qui prennent en charge l’Apple Pencil
3. Apple Pencil (1ère génération)
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L’Apple Pencil de deuxième génération figure à la 1ère place de ce comparatif, mais nous recommandons toujours l’Apple Pencil de première génération, qui est toujours en vente. Il fonctionne avec les iPad actuels de 9e et 10e génération ainsi qu’avec un certain nombre d’anciens modèles d’iPad, notamment celui de 6e génération et les modèles ultérieurs, l’iPad Air (3e génération), l’iPad mini (5e génération) et l’iPad Pro d’origine (1re et 2e génération). Si vous possédez l’une de ces tablettes, c’est l’Apple Pencil qu’il vous faut. L’un des avantages de l’Apple Pencil le plus ancien, en supposant qu’il fonctionne avec votre iPad, est qu’il est moins cher que la version de deuxième génération.
L’Apple Pencil original est presque entièrement blanc, avec juste une bande métallique à l’extrémité. Le capuchon de chargement dissimule un port Lightning pour la recharge et la synchronisation. Pour charger le Pencil, il suffit de le brancher sur le port Lightning de l’iPad ou d’utiliser un adaptateur si l’iPad dispose d’un port USB-C (comme c’est le cas pour l’iPad 10). L’Apple Pencil se tient bien dans la main, avec un poids agréable. Il est doté de capteurs capables de détecter la pression que vous exercez et l’angle auquel vous tenez le stylet, ce qui permet de créer sans effort des lignes d’épaisseurs différentes. La pointe du Pencil comporte deux capteurs d’inclinaison dont l’écran de l’iPad tient compte pour déterminer l’orientation et l’angle exacts de vos mains lorsque vous dessinez. Par exemple, vous pouvez utiliser le côté de la pointe du Pencil pour réaliser des ombres réalistes, comme vous le feriez avec une vraie mine de crayon. L’Apple Pencil sait qu’il ne faut pas tenir compte du poignet et de la paume de la main.
4. Logitech Crayon
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Le Logitech Crayon, conçu à l’origine comme un outil éducatif, est une superbe alternative à l’Apple Pencil.
En effet, à bien des égards, le Logitech Crayon fonctionne de la même manière. Il est polyvalent et précis au pixel près. Il dispose d’une technologie lui permettant de détecter la position de votre main et d’une pointe intelligente qui ajuste votre tracé en fonction de son inclinaison.
Toutefois, il n’est pas sensible à la pression, ce qui risque d’être un obstacle pour les graphistes.
Avec ce stylet, vous profiterez d’une autonomie de 7 heures. Une fois déchargée, vous n’aurez plus qu’à le brancher via son port Lightning caché.
5. Adonit Jot Pro 4
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Solide et agréable à utiliser, le Adonit Jot Pro est une excellente alternative à l’Apple Pencil.
La pointe du stylet est comme matelassée et il a un petit cercle transparent sur le bout. Le résultat est un trait plutôt fin, plus approprié aux graphistes qu’aux personnes souhaitant juste écrire sur leur tablette.
L’Adonit Jot Pro a aussi l’avantage de fonctionner avec la plupart des iPad/iPhone (modèles post 4S) et il est fourni avec une application gratuite.
6. B&D Stylus
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Le B&D Stylus est fait en acier inoxydable et en aluminium et il est vendu avec une vingtaine d’embouts interchangeables en caoutchouc. Leurs différentes tailles vous permettront d’avoir des coups de stylos plus précis.
Vous aurez la sensation d’avoir un véritable stylo entre les doigts. La réactivité de ce stylet est satisfaisante pour écrire ou dessiner en toute fluidité.
Le B&D Stylus est compatible avec l’iPad, l’iPhone, l’iPad Mini et l’iPad Air.
7. Meko Universal Stylus
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Le stylet Meko peut être utilisé pour la prise de notes, le dessin et la navigation sur votre tablette. Il est fabriqué en acier inoxydable et en aluminium, sans aucune pièce en plastique. Sa pointe est, elle, en forme de disque transparent pour plus de précision.
Vous obtenez deux stylets Meko, deux embouts en fibre et quatre embouts à disque de rechange.
Top-tier everyday performance
Available with and without heat sinkCons
Slightly off the pace with our 450GB writeOur Verdict
The Samsung 990 Pro NVMe SSD is a top-tier performer. That, and the company’s sterling reputation would make it an attractive option—if there weren’t equally competent drives available for quite a bit less.Best Prices Today: Samsung 990 Pro NVMe SSD
The Samsung 990 Pro is one of the best NVMe SSDs on the market. But where once Samsung’s SSDs were ahead of the performance curve, this one is merely level with it—placing fourth overall in our testing.
It’s a very tight race for the top spot, but the 990 isn’t the winner, and Samsung still prices the 990 Pro as if it were a dominant performer. That currently makes it a bit of a hard sell.
Note: This review is part of our ongoing roundup of the best SSDs. Go there to learn more about competing products, what to look for in an SSD, and buying recommendations.Samsung 990 Pro: Design and features
The 990 Pro is your standard 2280 form factor (22mm wide, 80mm long) M.2, NVMe SSD. It’s PCIe 4 x4 utilizing 176-layer TLC NAND, with 1GB of primary caching DRAM for every 1TB of NAND. The controller is an in-house Samsung design that, according to the company, offers a 50 percent improvement in power efficiency over the 980 Pro.
The 990 Pro is available either with a heatsink or without (tested). The label on the non-heatsink version also serves as a heat spreader, so unless you’re pounding on the drive constantly by transcoding high-resolution video or gaming, you probably don’t need the heatsink. Also, many performance motherboards provide their own heatsinks.
Retail pricing is $170 for the 1TB capacity, and $290 for the 2TB version sans heatsink. Add $20 if you want said heatsink. Those prices are significantly higher than what the top-ranked WD SN850X was available for on Amazon at the time of this writing.
mentioned in this article
WD Black SN850X
Read our review
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We can only compare using the prices that the company provides until the drive actually shows up in retail. However, the older 980 Pro is just as heavily discounted as the SN850X, so if you see the 990 Pro for more competitive prices, that would make the drive a far more attractive purchase.
This is a box shot of the 990 Pro without a heatsink that we tested. Most users won’t need one.
Samsung provides a five-year warranty which is mitigated by a 600TBW (terabytes that can be written) per 1TB endurance rating—i.e., the warranty expires when either limit is exceeded. TBW ratings are extremely conservative as a rule, so you will likely be able to write more to the drive.
600TBW per 1TB is actually quite a rather low allowance given the 990 Pro’s premium pricing.Performance
In some tests, the 990 Pro rocked; in others it fell a bit off the pace of the other top competitors; and in one test (the long 450GB write), it was surprisingly mid-tier in performance. Add it all up and it was the fourth fastest drive we’ve tested, though not lagging by much. It’s an extremely tight contest between the best drives.
CrystalDiskMark 8 (shown below) was largely one of the 990 Pro’s strong points. It was fastest in two of the tests, and a hair behind in a third; however, a surprisingly weak single-queue read performance sabotaged its aggregate score. Note that the WD SN850X included in the comparison is the fastest drive overall we’ve tested to date.
In terms of pure sequential performance under CrystalDiskMark 8, only the single-queue read performance holds the 990 Pro back. Longer bars are better.
If not for that weak single-queue/thread performance, the 990 Pro’s aggregate CrystalDiskMark 8 performance might’ve placed it only a tick out of first place. Note that this aggregate is our totaling of the results, not something CDM8 provides.
This is an excellent aggregate throughput score, albeit slightly behind the competing WD SN850X and Adata Legend 960. Longer bars are better.
When it came to the real world, the 990 Pro was a bit behind the other top drives in small file/folder writes, but aced the single large-file write. The 21-seconds read speed is the fastest we’ve seen, matched only by the otherwise slower Teamgroup Cardea A440 Pro.
Again, the margin of loss in our 48GB transfers was minuscule for the 990 Pro. Good stuff. Shorter bars are better.
What did surprise us a bit was the 990’s uneven transfer rate while writing a 450GB file to its cells. With an empty 2TB SSD with plenty of NAND for use as SLC secondary cache, this is usually very smooth and even. The result was the 990 Pro lagging about a half minute off the pace set by the fastest performers in this test.
This is a decent time for the 450GB write, but not as fast or steady as we were expecting from the 990 Pro. Shorter bars are better.
The numerous dips and bumps in speed you can see below were likely because of granular real-time allocation of more NAND for secondary cache duties. The best 450GB write time we’ve seen on our new test bed was 206 seconds by the 4TB Crucial P3. Having that much NAND helped the P3’s cause. It lagged in other areas.
We’re not used to seeing these types of peaks and valleys from a Samsung drive, but the overall speed was still very good.
The performance differences we’re pointing out here are minor. You could take any of the top PCIe 4 drives and never notice the difference subjectively. In other words, they’re all very, very fast.Should you buy Samsung’s 990 Pro?
While Samsung’s 990 Pro didn’t set any records, it’s still one of a handful of drives vying for the top performance spot. It’s an excellent drive; however, much of its competition is significantly more affordable, making it harder to recommend.
Note: This review is part of our best SSDs roundup. Go there for details about competing products and how we tested them.Specifications
The 750 EVO we tested is a 2.5-inch, TLC NAND-based, SATA 6Gbps SSD using the latest version of Samsung’s MGX controller. Because 3-bit TLC-NAND isn’t as fast as SLC or MLC (1-bit Single-Level/2-bit Multi-Level Cell) NAND, when written to a drive’s full capacity, three bits at at time, some portion of a drive is often used to mimic those faster NAND types. This portion of faster-acting NAND is referred to as the drive’s cache. And while it helps mitigate the potential performance lag of TLC NAND, the trade-off is that the cache reduces the amount of overall storage.
The 750 EVO could’ve been called the 860 EVO, following Samsung’s progression from 840 to 850 to… We’re not sure why Samsung backslid on the designation.
From the appearance of the dialog during a 20GB copy (shown below in the Performance section), Samsung devoted about 7GB to 8GB worth of NAND to cache. There’s also a smaller, faster 256MB DRAM cache to speed common small-file operations.Performance
We’ve already mentioned that the 750’s performance exceeds that of the 850, but it retains a favorite trait of the 850—smooth, consistent copying. With many TLC drives, writing outside the cache creates a noticeable dip while the drive figures out what’s going on. Not with the 850 or 750. Look below at the capture from our 20GB single-file write and marvel at the magnificent steadiness while not using the cache!
Even after it exceeds the size of the cache, the 750’s performance is good for a TLC NAND-based drive. And extremely consistent.
AS SSD rated the 750 EVO as reading at 505MBps and writing at 407MBps. Of course, AS SSD writes only 10GB, so a large part of the test occurred within the cache. In our 20GB copy tests, the writing dropped off to about 310MBps and held steady there. That’s about 30MBps faster than we saw from the 850 under similar conditions—a nice improvement. While writing to the cache, we saw speeds between 400MBps and 420MBps.
This is a somewhat unfair comparison between the EVOs and the MLC-based Kingston HyperX Savage. But note how the 750 did significantly better than the 850 in the single-file write.
There are only mild differences between the 850 and the 750 when it comes to single-queue 4K operations.RAPID!
While the 750’s native performance is better than the 850’s, and smooth as butter with no additional software, Samsung does supply its RAPID interactive (with the drive) disk cache.
However, when copying large groups of files, operations, while somewhat faster, become distinctly choppy as the cache is exceeded. You can readily track the interaction between the drive, cache, and normal NAND in the copy dialog seen below.
With the RAPID caching software installed, the 750 EVO’s everday performance is absurd—beating the pants off Samsung’s own very-fast NVMe drive. But using main memory to cache disk writes can also lead to problems if power is removed while you’re still working.
Using the RAPID caching software is still effective, if not as much so during large copy operations.
While this 20GB file-write operation was faster with than without the RAPID caching software engaged, it was also wildly inconsistent.Conclusion
Samsung’s 750 EVO is the cream of the TLC-based SSD crop. It costs a bit more than the competition, but to my mind, the smooth performance is worth the extra dough. Especially as RAPID can give your computer a feel that’s otherwise only achievable with a PCIe/NVMe SSD.
My only caveat is that there are still MLC NAND-based drives available for just a few dollars more than the 750 EVO. If using RAPID is not an option for you, then those drives offer a better all-around experience.
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