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We cannot imagine a world without the internet today – on both professional as well as personal fronts. If you are someone who is looking to build a career in the digital space, digital marketing is perhaps the most popular option you’ve come across. According to the CMO Survey, marketers are predicted to allocate 57% of the total budget to digital marketing activities and are likely to increase their spending by 16% in 2023. As a beginner, it is common to wonder, ‘is digital marketing a good career choice?’ Well, if you are enticed by a fast-paced working environment that holds the power to transform a business through engagement, digital marketing is a prospective career path for you. Let’s take a closer look at what this career path entails and why it is here to stay.
What is Digital Marketing? What are Some Popular Digital Marketing Methods?A well-rounded digital marketing strategy comprises a combination of tools and techniques that form a successful marketing campaign. Given the vast scope of digital marketing today, there are many different ways to engage with customers and build brand awareness. Here are a few popular digital marketing methods:
Social Media Marketing
Search Engine Optimization (SEO)
Email Marketing
Content Marketing
Search Engine Marketing
Affiliate Advertising
Google Analytics
In-App Marketing
Ecommerce Advertising
Let us address the question of the hour, ‘is digital marketing a good career’ by looking at some popular careers in the field.
What are Some Popular Careers in Digital Marketing?
Digital Marketing Manager
Social Media Marketer
SEO or SEM Specialist
User Experience (UX) Designer
Email Marketing Specialist
Virtual Reality (VR) Developer
Content Strategist
Artificial Intelligence (AI) Specialist
Now that we have looked at in-demand job roles in the digital marketing industry, let’s take a brief look at the salary scale of digital marketers.
What is the Average Salary for a Digital Marketer?For an insight into the average pay scale based on job role, check out our detailed blog post on the Best Salary Range a Digital Marketer Can Expect.
Career Outlook for Digital MarketersDigital marketing ranks among the top three hottest skills that Americans are learning in 2023. As per a recent CMO survey, digital marketing activities have become a key investment for marketers today. They are known to lead digital transformations in 73% of companies. In fact, 77.4% of businesses are now investing in website optimization and 69% in digital media.
The future looks bright for digital marketers as increasing competition among data-driven businesses contributes to a growing demand for skilled professionals in the field.
Is There a High Demand for Digital Marketing Jobs?There are nearly five billion internet users across the world as of April 2023. Since over 63% of the global population widely uses the internet, there is no doubt why there is a growing demand for skilled digital marketers. In fact, according to a recent LinkedIn report, digital marketing is among the top ten most in-demand skills that employers are looking for.
There is a rising need for marketing professionals with the right hard skills to fulfill specific digital marketing roles. For example, skills like ad serving and marketing analytics have grown by 84.6% and 46.1%, respectively.
Since there are so many facets to digital marketing and an apparent digital skills gap, now is a great time to kickstart a career in the field.
Tips for Getting Started in Digital MarketingDigital marketing is a lucrative career path that is constantly evolving, which can be intimidating for beginners. We have put together seven tips to help you break into the field with ease.
Enroll in a
digital marketing course
Choose a specialization
Earn a Google Ads certification
Master Google Analytics
Become an SEO expert
Understand marketing and data analytics
If you are a marketing professional who is creative and enjoys a fast-paced work environment, a digital marketing career might just be your calling. Building a career in such a highly competitive field demands you to be well-prepared with the right skill set. Take your preparation to the next level with online digital marketing courses at Emeritus and embark on a successful digital marketing career!
By Neha Menon
Write to us at [email protected]
You're reading Is Digital Marketing A Good Career: All You Need To Know
Google Clips: All You Need To Know
Google introduced several new products alongside the launch of the Pixel 2 and Pixel 2 XL smartphones last year. One of the new products that the company announced is the Google Clips. Every year, during the Google I/O conference, the company announces something new and interesting.
Most of these new products are based on a new idea and are different from the rest. Google Clips is a new idea that people may or may not like. Remember the Google Glass? This is not exactly similar though as you don’t wear it on your head, and given the AI’s rise, this new Google product is AI-powered, too.
What is Google Clips?
Alright, so let’s get right to it. Google Clips is a small portable camera that will automatically take photos to capture moments as and when they happen. It can even take short video clips of your close ones, friends or even your dog. You attach the Clip on to your body and activate it, but a better way to sue it would be to place it somewhere where it has the view of the area where your kids play, or whatever it is that you want to it to capture.
Everything happens with the help of the machine-learning AI system on-board. You don’t have to take photos, instead, you can just place it a convenient place, or even wear it if you don’t find that creepy, and whenever Clips finds interesting moments, it will automatically start to capture photos and videos of you, your family, and even pets within that area of view.
You can import the recordings as either stills, videos, or GIFs. It comes in a tough package as well, allowing the users to use it outdoors. It has an IPX4 water resistance certificate as well, that should protect it from water splash, but not when it is submerged in water. It’s only a bit of protection from water, so take care. You can connect the Clips’ to your Android or iOS smartphone via Bluetooth or WiFi. Also, Pixel users get free storage for their Google Clips photos and videos!
Google Clips is priced at $249!
Google Clips compatibility
Google Clips, sadly is not compatible with many, let alone all, Android phones and tablets yet. In fact, only a few devices are a go for Google Clips, and that includes the obvious ones in Google Pixel and Pixel 2, Samsung Galaxy S7 and S8, while on the iOS side, the iPhone 8 and iPhone 8 Plus.
Google Pixel
Google Pixel 2
Samsung Galaxy S7
Samsung Galaxy S8
iPhone 8
iPhone 8 Plus
Google Clips Specs
The Clips features a single 12-megapixel camera with a f/2.4 aperture, a 1.55µm pixel size, and a 130-degree field of view. The camera also has auto-focus, a nighttime mode, and can record videos at 15 FPS.
It doesn’t record sound though, as there is no microphone. It comes with 16GB of internal storage and a battery that can last up to 3 hours on the continuous shooting mode.
Reasons to buy it
The second good enough reason is the software of course. Using the camera is simple, as you just need to twist the lens. Then you can either place it on a spot, or wear it on your, and forget it’s even there. Most people will not forget though, as the camera isn’t very cheap. So, whenever some activity appears in the drawing room, where you have put up Google Clips, the device will automatically capture it — we all know it’s not always possible to pick out our smartphone because those moments cannot be anticipated, created, or repeated.
If you’re a parent or someone who loves to travel, then this is a good option for you. Instead of mounting on a GoPro and taking pictures yourself, the Google Clips will do it for you without your interference. Parents can take endless photos of their kids, which they love doing, without missing the action themselves. Usually, when you point the camera at kids, they tend to stop what they’re doing and pose, but that won’t happen with Clips’!
Adventure goers can also use clips to capture moments on the go, without having to stop and take photos. However, the first case scenario is better suited for Clips, as it will associate with faces much more easily than new places.
So there you go, there are some really good reasons to buy the Google Clips camera, especially if you’re a parent! And over time, the A.I will get better and Google may allow it to recognize unfamiliar faces as well and it could act as a security camera. The potential with A.I is huge and that’s what makes this camera very interesting.
How Google Clips works
The software will look at things around you and your life. It will then familiarise itself with the faces, people, things that you always see. It will remember your actions, the things you like to do, and much more. The face recognition software runs on the camera itself, which makes things faster.
As and when it thinks a memory is worthy of being saved, the Clips’ camera will take a burst of shots at 15FPS. You can then use the entire set of photos as a GIF, or you can select your favorite still photo from the bunch.
You get an accompanying app that you install on your smartphone, from where you can edit and select which pictures need to be uploaded to the cloud. The best part is that all the photos captured by the Clips’ camera are stored offline within the device. It’s not uploaded to Google servers, or anywhere else that its own storage, which is pretty secure. And makes it less creepy.
The Google Clips camera also has a shutter button though, tapping on which takes a shot clip. A light indicates when it is taking pictures, but it’s very subtle. Google actually says that it is best to just leave the camera somewhere. The clip case provided with the camera acts as a stand or a clip.
Is it worth the $249 price?
This is the big question, isn’t it? Should you spend $250 on a camera that’s not better than a standard GoPro, and doesn’t let you do much. But then it’s all about not doing much, and still save moments that are automatically identified and captured by the AI. So, it really depends on you.
If you’re someone who likes to live in the moment and not behind the lens, and at the same time don’t care much about image quality, then this is for you. Yes, the price is on the higher side, and the specs aren’t that great either, but that doesn’t matter — it is not your price-for-specs thing, it’s rather a price-for-moments thing. But you do get a different experience with Google Clips, unlike any other camera.
For others, the Clips’ is just a waste of money, so don’t bother purchasing it if you’re all about professional looking photos and videos. There are many cheaper cameras that can clip on to your shirt or jeans and record videos.
When does Google Clips release?
Google has already released Clips’ and it is available for purchase through the Google Store. However, as of now, the Clips is out of stock and we have no idea when it will return. Previously, when it was briefly available, the delivery dates ranged up to March 2023.
So, yes, if you’re interested in purchasing the Google Clips’ camera, then you will have to wait a little longer. All you can do right now is join the waitlist there!
So, what do you think about Google Clips? At what price Google Clips would have made a nice purchase for you?
Want To Become A Data Manager? Here Is All You Need To Know!
In-detail Data manager roles, jobs, colleges, and courses
Roles and responsibilities:
The data manager analyzes the data needs of the business or a company. Data manager needs to research and evaluate sources to determine any kinds of limitations. He/She should be capable of applying sampling techniques to effectively comparing and analyzing the data. The data manager also needs to prepare detailed reports for management and other purposes. His tasks also include training the assistant, designing computer codes using various languages, referring to previous instances and findings to come up with an ideal method of gathering data and results. The manager also defines and utilizes statistical methods to solve problems such as economics and engineering.
Average salary (pPer annum)
: US$64891
Qualifications:
Bachelor’s degree in mathematics, statistics, computer science, and or any related field.
Strong command over math and analytical skills
Ability to complete milestones and work at the right time
A multitasker for effectively managing customer service and interpersonal relationships
Able to organize and analyze statistical information and findings.
Top 3 Online Courses:Knowledge Management and Big Data in Business (edX):
The course is provided by edX along with The Hong Kong Polytechnic University. This is to understand the role of knowledge management practitioners in creating business value. It teaches how to analyze large quantities of data and information through analytics and how to manage it. It makes the learner understand how the use of cloud services to drive new values and business models.
Enterprise Data Management (edX):
The course teaches how to design relational databases that can be used to manage operational systems, how to query relational databases using a structured query language (SQL), how to design data warehouse and intelligence system, and understand the principles of data profiling, data integration, and master data management.
Master Data Management (udemy):
The course equips the learner with an overview of enterprise and master data. This helps in understanding master data management. Also busts the myths and realities about MDM by building blocks and components layer models of MDM. The course has 9 sessions for a better understanding of data management and its components.
Top 3 educationalinstitutionsInstitutes Offering the Program with degree:
Bachelor’s in Computer Science along with Data Science and Economics: Massachusetts Institute of Technology.
Bachelor’s in Data Science: ESSEC and CentraleSupelec.
Bachelor’s and MastersMaster’s in Data Science: IE Spain
Top 5 Recruiters for This Job:Capgemini:
Capgemini is a consulting, technology services, and digital transformation company with data used for defining the end of the database, and then formulate the organizational data strategy, including standards of data quality, the flow of data within the organization, and security of the data.
Fractal Analytics:
The company has emerged as one of the top analytics services providers in the country. The company has a global footprint boasting of several Fortune 500 companies from industries like retail, insurance, and technology. It has many branches in all parts of India hiring new positions.
Amazon:
Amazon is one of the biggest e-commerce companies around the world and is also among the top data recruiters worldwide. Amazon is a giant of data and to comprehend the intensity of data it requires data engineers for its core operations from marketing streamlining, logistics, and inventory management to sales expectation and even HR analytics.
Motorola Moto P30: All You Need To Know
Many smartphone vendors have been accused of blatantly copying designs from Apple and the most recent high profile company to do so was Huawei and the P20 series. A look at the P20 and P20 Pro is a mirror of what the Apple iPhone X looks like and to make things even more interesting (or not) is the newly announced Motorola Moto P30, a smartphone that is basically a copy of a copy. That makes sense, right?
After a handful of leaks that also involved the company mistakenly publishing details of the Motorola Moto P30 on its official website ahead of time, the phone has finally been launched in China. Like we had seen in the leaks, the P30 is indeed an iPhone X rip-off, even going further to mimic the wallpaper used on the iPhone X press images. However, on the inside, it’s completely something else, as seen below.
Related: The best Android phones without the notch
Moto P30 specs
6.2-inch 19:9 FHD+ LCD display
Qualcomm Snapdragon 636 processor
6GB RAM
64GB or 128GB expandable storage
Dual 16MP + 5MP main camera
12MP front camera
3000mAh battery
Android 8.0 Oreo
Extras: Bluetooth 5.0, USB-C, 3.5mm audio jack, rear-mounted scanner, 18W fast charging, etc.
The Moto P30 ships with a notched display screen, with the front camera among the sensors that are housed by the cutout, and an iPhone X-like vertical dual-lens camera on the back alongside a fingerprint scanner. Even more interesting is that the official marketing images have wallpapers that resemble what we’ve seen before on the iPhone X.
Related: The best Motorola phones to buy right now
Still, Motorola can claim it’s following in the lines of the Lenovo Z5 handset that went live in China back in June, but then again, we’d still be talking about a copy of a copy. On the inside, there’s the powerful midrange chipset, Qualcomm Snapdragon 636, mated with a massive 6GB RAM and two storage options of 64GB and 128GB with room to expand via a microSD card.
Keeping the Moto P30 alive is a 3000mAh battery unit that is charged via a USB-C port and to ensure you don’t have to wait for ages before you get back on the road, there’s support for 18W fast charging technology. As for software, there’s Android 8.0 Oreo running the show out of the box and since Motorola is owned by Lenovo, the P30 has the latter’s ZUI skin on top of Oreo.
Moto P30 price and availability
Prior to its launch, there wasn’t much talk about the Motorola Moto P30, but the phone is now among us. However, this initial release is targeting the Chinese market, meaning this variant has no support for Google apps and services. Still, we expect that the Moto P30 will find its way to the rest of the world soon, probably via the IFA 2023 event in Berlin this September.
Related: Android Pie release roadmap: When will your device get the update?
In China, the Moto P30 has a price tag of CNY 1,999 (about $290) for the base model and CNY 2,099 for the superior variant with 128GB storage. The P30 can be had in three color variants of Bright Black, Ice White, and Aurora Blue, which draws even more inspiration from the Huawei P20 Pro.
What Is Web3? What All You Need To Know About Web3 Technology?
What is web3? What do you need to know about web3 technology? Its features and layers
Web 3 or Web 3.0 has the potential to be disruptive and usher in a significant paradigm shift like Web 2.0 did. Web 3 is formed due to the fundamental ideas of decentralization, increased consumer usefulness, and openness. Web 3 technology plays the next step in the development of the internet.
Web 3 accurately translates and understands what you type through text, voice, or other media. The technology also understands what you say. In this article, we have discussed what is web3 and what all you need to know about web3 including its features of web3. Read to know about web3 technology.
What Is Web 3.0 Technology?Web 3.0 or Web 3 is a third-generation world wide web built on top of blockchain developments and technologies in the Semantic Web. Web 3 is meant to be decentralized, and open to everyone which describes the web as a network of meaningfully linked data.
Key Features of Web3Web3 has several distinguished features.
Decentralization: In web 2.0 computers search for the data that is kept at a fixed location mostly in a single server using HTTP in form of a web address. Information could be stored in multiple locations at the same time and become decentralized with Web 3.0 because it would be found based on its content rather than a single location. This would give people more power by destroying the massive databases that internet behemoths like Meta and Google currently maintain.
With the help of web 3, users will be able to sell their data through decentralized data networks, ensuring that they retain control of their ownership. This information will be generated by a wide range of powerful computing resources, including mobile phones, desktop computers, appliances, automobiles, and sensors.
Decentralization and open-source software-based Web 3.0 will also be trustless (i.e., participants will be able to interact directly without going through a trusted intermediary) and permissionless (each individual will be able to access without the permission of any governing body). This means that Web 3.0 applications, also known as dApps, will run on blockchains, decentralized peer-to-peer networks, or a hybrid of the two. DApps are decentralized apps.
Connectivity and ubiquity: With Web 3.0, content and information are more accessible across applications and an increasing number of commonplace internet-connected devices.
How Does Web 3 Work?Your data is saved in web3 on your cryptocurrency notecase. On web3, you’ll interact with apps and communities via your wallet, and when you log out, your data will follow you. Because you own the data, you can theoretically decide whether to monetize it.
After we’ve established our guiding principles, we can look at how specific web3 development features are supposed to achieve these goals.
Data Ownership:When you use a platform such as Facebook or YouTube, these companies collect, own, and recoup your data. Your information is saved in web3 on your cryptocurrency wallet. On web3, you’ll interact with apps and communities via your wallet, and when you log out, your data will follow you. Because you own the data, you can theoretically decide whether to monetize it.
Pseudonymity:Privacy, like data ownership, is a feature of your wallet. On web3, your wallet serves as your identification, making it difficult to link it to your actual identity. As a result, even if someone observes wallet activity, they will not be able to identify your wallet.
Some services of web 3 assist customers in connecting to cryptocurrency wallets used for illegal activity.
Although wallets improve the level of privacy for bitcoin transactions, privacy coins such as Zcash and Monero provide complete anonymity. Observers can track transactions on blockchains for privacy coins, but they cannot see the wallets involved.
Marketing Automation Is A Must – But You Need A Strategy
5 ways to develop a better marketing automation strategy
In the age of automation, it’s easy for businesses to rest on machine efficiency while eschewing strategy. After all, if you can use a few software programs to send your emails, schedule your social media, and initiate Push notifications, why not use all of them? The underlying theory is maximum outreach, maximum results, but that simply isn’t true.
Instead, businesses would do better to narrow the scope of their automation practices and develop a well-focused strategy that focuses on meaningful contact rather than just maximum contact. Employ the programs at your disposal, but don’t overwhelm your customers.
Free Guide: Win more customers
Learn how to create an integrated marketing communications and automation strategy with our free guide, written in partnership with Salesforce.
Access the
For a digital marketing strategy that drives sales home, consider these five tips. With the right suite of programs and a clear long-term plan, your business can shift from automation as a strategy to automation as architecture, the structure that supports the strategy.
Choose Smarter SoftwareMany companies think that to keep up with modern marketing automation, they’ll need all of the latest software, but the reality is that you need the right software, not just the newest products. In many cases, that can mean sticking with older programs that do their job well and without excess complication.
If we take a closer look at trending marketing software, we find that older programs like MailChimp, an automated email marketing program that came to market in 2001, is still one of the top programs around. Hootsuite, another older program used for social media marketing, is also highly ranked. While there are plenty of popular, new programs that offer excellent marketing tools and powerful integration, you don’t need to ditch your old software just because it seems out of date. Choosing marketing automation software doesn’t mean conducting a department-wide overhaul.
Put Data In The Driver’s SeatOne of the most significant marketing flaws made worse by automation is data neglect. Sure, there are plenty of software programs that can collect information, such as conversion rates and ROI, but automation can make launching a campaign seem so easy that it isn’t worth checking the supporting research. Unfortunately, this wastes time and money.
In 2023, marketers need to learn to strategize based on date science. That means checking the numbers from past campaigns, looking for gaps in your customer base, and beta testing marketing ideas before sending them out to your audience. Though it’s comparatively labor intensive, especially for those marketing professionals who struggle with data interpretation, it’s worth the effort to offer better marketing, rather than just a large amount of marketing.
Beat The BaselineFollowing up on the idea that your marketing strategy should be driven by data, your company should consider one of its marketing goals to improve on the 80/20 rule. The 80/20 rule suggests that in marketing, 80 percent of your sales derive from 20 percent of your content.
What does statistical improvement look like in this regard? In general, your marketing goal should be to increase the total profits represented in that 80 percent while also increasing or maintaining that 20 percent value – lower value marketing content isn’t worthless and it may be a place to grow from, but more high-value content is always a good thing. In essence, you can’t eliminate the lower value content, but you can improve at least a portion of it.
You’ll only know if you’re improving on the 80/20 rule if you carefully track both the before and after marketing number for your campaigns. Every year, you should be improving your sales numbers, and that starts with data-driven marketing.
Create Marketing LandmarksOne great automated marketing tool is triggered email – emails that arrive based on certain on-site activities. They’re an ideal way to engage with customers because they’re based on related actions, offering welcome messages, onboarding, responding to shopping cart abandonment, and other similar scenarios. To make the most of triggered emails, though, it’s time to look beyond those baseline scenarios and seek other ways to connect with your customers.
Create customer landmarks – including referrals, length of time they’ve been a member of the site, certain purchases, or interacting with a customer service representative – that can initiate a triggered email and follow-up on how these worked. Certain action/message pairings will stand out from the pack as especially meaningful because they yield greater interactions and profits. These are the landmarks you want to maintain within your broader strategy, and key moments you can build on in customer relationships.
Lead With SpeedNo matter how much data you have and how much you trust your marketing software, one of the most important things that automation allows is for you to test and fail fast. Failure is an inevitable aspect of marketing and if something isn’t working, data analysis allows you to pull it almost immediately.
Don’t waste time on marketing strategies that aren’t profitable. Instead, make sure you’re always running the tests on the next possibility. Even if you don’t need another strategy right now, it will surely be useful down the road.
Are you ready to revamp your company’s relationship with marketing automation? Through assessment, smart program selection, and a willingness to fail and try again in the service of your customers, your business can make its name as a marketing powerhouse, reaching customers on a new level. But remember – it all starts with a clear, data-driven strategy.
Your foundation needs to be strong before you build it up with automation software.
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