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Today’s question is from Rahulkumar Patil of India. He asks:
What is more effective:
A) a link from a highly authoritative site
B) a link from highly relevant siteThe Academic Answer
This question is difficult to answer without also knowing the topic of the authoritative or relevant site.
So let’s break the question down even further.
The most effective link you can get is one that is from a highly relevant, highly authoritative, topically related site. Any combination of those factors is also likely to be helpful for you in some way.
To illustrate how complicated this really is, look at Google’s PageRank algorithm:
This however, is only the official “PageRank” that is shared publicly, and only represents a carrying of value from one page to another, with a damping element included. It doesn’t account for the keywords used in the link text, the value of the source domain, the relevancy signals found on both the source and destination pages, and many other factors that we can only suspect impact the final value of a link.
If you’d like to read more on Google’s patent, here is the official filing. I also strongly recommend following Bill Slawski and reading his insights, as he’s well-known for watching and reporting accurately on Google’s patents.
In fact, Slawski blogged back in 2014 about a possible replacement for PageRank, which many SEOs suspect was actually integrated into the algorithm and is used to adjust ranking as well.The Caveats
Even when considering the mathematical equation above, one also has to account for the PageRank being summarily dismissed at the source or at the destination of the link.
There are several different signals that could cause an otherwise high quality link to be dismissed entirely, including but not limited to:
The presence of a nofollow attribute on the link source
An x-robots tag directing nofollow for all links on the page or domain
A nofollow directive on the source page
A noindex directive to block indexation of the page (this will not function exactly as a nofollow, but can reduce the ability for search engines to discover the links)
A chúng tôi command to block indexation of the page (this will not function exactly as a nofollow, but can reduce the ability for search engines to discover the links)
A canonical, rel alternate or hreflang tag pointing to a page that blocks links in any way or which is not properly reciprocated
A noindex directive of any kind on the destination page
A failure to render the destination page, either through a 4xx error or a 5xx error
A 302 redirect between the source page and the destination page (this is debated hotly among SEOs)
A series of redirect “hops” that exceeds the recommended number (currently thought to be 3, although again, debated hotly among SEOs)
If Google discounts it because they think it is sponsored (this is in their sole discretion)
PageRank, or any other form of link authority measurement, must be “clean” of many negative signals that can impact the final link value. If you need some help checking to see that all of these signals are lined up, this article by Glenn Gabe does a nice job and also provides some good tools (including the SEO Site Tools extension, which I also use).The Marketing Answer
All of the above might have you feeling a little overwhelmed. If you seek links and relationships that are:
…you will find that you succeed at link building.
Any link that brings quality traffic to your site is a good link, whether it’s nofollow, or not authoritative, or not very relevant.
A highly relevant link can be just as valuable as a highly authoritative link, just in different ways.Highly Authoritative
How do you know if a link is highly authoritative?
Well, most high authority links will be obvious. They’ll be from household names like online news sites or review sites, or from well-known practitioners in a field.
For example, a link from a site like the New York Times, Wall Street Journal, or Forbes would always be valuable. Similarly, even if you aren’t in a tech field, a link from a site like Gizmodo or TechCrunch is valuable. These are all high authority sites overall, not just in a specific field.
It gets a little harder when you get into niche fields where the authorities may not be household names, but you can still tell if a site is authoritative or not in a few different ways:
Use the smell test. Does the site look legit? Is it free of spelling errors? Does it seem focused on a topic or a series of related topics?
Would you pay to put a link on this site? If so, others probably already have. Look at what other sites they link to. Do the links seem mostly nofollow, or do they use affiliate codes? Would a link on this site to your site look like it belongs?
Check backlinks with a third party tool like Majestic or Moz. But remember, just because it doesn’t have a high “Domain Authority” or “Citation” score doesn’t mean the site isn’t valuable.
This is a good time to point out that I think it’s pointless to look at individual “page authority” and “domain authority.” I know that a lot of tools (Moz included) use this terminology, but I think it misses the point of what a link is supposed to be about.
The purpose of a link is to:
Define a topic.
Explain an idea.
Provide further resources for a topic.
The main goal of a link should be to get more traffic, with link value to search engines as a secondary benefit.
Scoring pages based on their link authority misses that point entirely. If it’s a useful page, you shouldn’t not link to it just because it has a low “authority.”Highly Relevant & Topically Related
Many of the tests to determine if a site is highly relevant are similar to the authoritative tests.
Smell test. You know if the site seems like it’s related to what you offer or not. Be honest with yourself. While women traveling may be shopping for pantyhose for their trip, it’s not a direct correlation to link your pantyhose site on a travel blog, and your site will look out of place. Look for a site about fashion instead.
Topic test. If the site looks legit, are the articles or content focused around a particular topic or series of topics? Often you will find in this step that a site has articles about iPhone cases, prescription diet pills, and SEO techniques all in one blog. In most cases, that’s a good indication that the site is not highly relevant and may even be considered spam.
Google a couple of the people on the site. Are they experts in the field? Does the site have social profiles that are updated regularly?
Google the site name with “reviews”. Do you see a lot of negativity? That can sometimes indicate that even if the site is highly relevant to your business, you might not want to be associated with them.
The tests above will help, but remember: even a site without relevant content can sometimes bring a good amount of traffic to your site, especially if the visitor profile is similar.Summary
Try to focus less on what constitutes a “good link” and more on the idea of a traditional cross-sell. If you can find sites that have a similar customer profile to yours, with decent link authority and some relevant content, you’ll hit the jackpot every time.
Because even if the link itself doesn’t bear fruit with ranking (maybe Google will consider it sponsored or there will be an unknown x-robots nofollow tag), it will drive more traffic to your website.
You're reading Link Relevance Vs. Authority: Which Do You Want?
Google’s John Mueller answered a question about link exchanges. He was asked how much is okay. Mueller explained how Google’s algorithm and quality team deal with link exchanges between websites.Background on Link Exchanges
A link exchange is a situation that comes from an agreement between two publishers to link to each other.
Sometimes two websites link to each other without an agreement or any contact between each other. That’s considered a natural reciprocal link.
Reciprocal link and link exchange are generally used interchangeably but the phrase link exchange is explicitly about an arrangement to link between two websites.Variation on Link Exchange Tactic
On a side note there is also a variation of the link exchange called a three-way link exchange.
A three-way link exchange is where site A agrees to link to Site B with Site C. Site B agrees to link to Site A in exchange for the link from Site C.
The purpose of the three-way link exchange is to trick Google into seeing the interlinking as one-way links and not as reciprocal links.When are Link Exchanges Considered Spam?
The person asking the question shared that in his link building outreach many website publishers ask for a link exchange, which is also known as a reciprocal link.
The concern was if exchanging links violated Google’s guidelines and if so, how much link exchanging was permissible until it is considered spam by Google.
“My question is related to link exchange. Up to what extent is it permissible to exchange the links or not considered as spam?
So what’s the best practices when it comes to… exchanging… backlinks?”Google Says Link Exchanges Violate Google’s Guidelines
Google’s John Mueller didn’t have to think about his answer.
His response was quick and without ambiguity.
John Mueller said:
“So… a link exchange where both sides are kind of like you link to me and therefore I will link back to you, kind of thing, that is essentially against our webmaster guidelines.
So that’s something where our algorithms would look at that and try to understand what is happening here and try to ignore those links.
And if the web spam team were to look at it they would also say this is not okay.
And if this is the majority of the links to your website like this then they might apply manual action.
So that’s something I would avoid.”Link Exchanges Between Relevant Sites?
The person asking the question next asked if Google’s negative view of link exchanges was also true for link exchanges between sites that are relevant to each other.
There is a longstanding myth that a spammy technique is not spammy if it’s done between relevant sites.
Link sellers in the not so distant past have erroneously claimed that because their link inventory consisted of high quality sites and because they only sold links to other high quality relevant sites that Google was okay with it. Which of course is wrong.
The “between relevant sites” justification is an oldie but it has never been a goldie.
The person asked:
“Even if it is topically relevant though?”Mueller Reacts to Question About Link Exchange with Relevant Links
John Mueller shook his head and answered:
“It doesn’t matter if it’s… like topically relevant or if it’s kind of like a useful link.
If you’re doing this systematically then we think that’s a bad idea because from our point of view those are not natural links to your website.
They’re only there because like you’re doing this deal with the other site.”Link Exchange Loopholes
John Mueller mentioned that it’s a bad idea if a publisher engages in systematic reciprocal linking, which means when it’s a strategy that’s being executed.
He also said that it may be problematic if most of a site’s backlinks consisted of link exchanges.
Some may see that as loopholes to justify doing link exchanges at a smaller scale.
But Mueller also said that Google will try to find those and ignore them.
Rather than look for loopholes in what Mueller said it’s best to simply walk away from link exchanges and not engage in that. It’s clear that link exchanges violate Google’s guidelines.
For sites that aspire to avoid getting banned by Google it’s good to keep in mind that spammy link schemes are a short term solution for a long term problem.Citation
Watch Google’s John Mueller answer the question about how much link exchange is okay, clip is viewable at the 9:25 minute mark.
SharePoint vs Dropbox – Which one should you choose? Find out which one is better between SharePoint or Dropbox
Dropbox is a consumer-grade cloud storage service that anyone can use in several subscription forms.
SharePoint is a document management and collaboration tool developed primarily with organizations in mind.
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SharePoint and Dropbox are two of the popular cloud storage solution and collaboration platforms. While Dropbox is geared towards the non-tech savvy casual business users, SharePoint, on the other hand, is preferred by IT corporates for security and integration with Microsoft Office.
Now if you had to choose between the two for your company, what would you choose? The answer lies in knowing your requirements. While both of them are great products but are designed to serve different purposes.SharePoint vs. Dropbox
Let’s begin by exploring what two of these programs have on offer, along with their pros and cons. Later, we will explore in detail which platform fulfills the most collaborative requirements depending on the consumer requirement.Dropbox
Dropbox is a modern workspace designed to reduce busy work so you can focus on the things that matter. The service offers cloud storage, file synchronization, personal cloud, and client software.
The Dropbox Basic account is free to use and offers 2GB of space. Additional storage can be added with the premium plan starting at $9.99 months, which provides an additional 100GB of storage.
The app is available for your Windows, Mac, and Linux platforms, including mobile platforms such as Android and iOS.
Dropbox allows users to create individual folders on their computers. Dropbox then synchronizes with the account and across devices irrespective of the device in use. The user can import and export files to these folders using the web application interface or the smartphone app.
Ease of use.
Works as a cloud file server
Not the most cost-effective solution
Being a consumer-grade file-sharing collaborative platform, data security can be a concern for corporates.SharePoint
SharePoint is a web-based collaborative platform that is sold as a document management and storage system.
That said, the product is highly configurable, making it the ideal solution for large enterprises due to its flexible nature. SharePoint, being a Microsoft product, offers seamless integration with Microsoft Office.
The popularity and versatility of the platform can be judged by the fact that 78% of Fortune 500 companies rely on SharePoint to get their job done.
The sheer number of possibilities means the platform is generally more expensive if used just as online data storage and file-sharing platform, which is where Dropbox makes its case.
Excellent integration with Microsoft products.
Robust, cloud, hybrid, and on-premise deployment.
It offers the most value for large as well as small businesses.
Generally, for more expensive if used as a file-sharing platform.
Implementation is a complex task and takes time, depending on the size of the business.Things to consider before selecting the service
No single service fulfills all the document-sharing and collaboration requirements. However, while choosing a service, consider what’s right for your organization by analyzing the following factors and if they apply to your business.1. Deployment and Ease of use
Getting started with Dropbox is as easy as creating an account and downloading and installing the app. The user can start sharing files in less than a few minutes. However, setting up and deploying SharePoint is a complex task and requires IT support.
It may take from anywhere a day to weeks to set up the platform, depending on the requirement.2. Integration
SharePoint, being a Microsoft product, offers excellent integration with Microsoft products like Office 365.
The fact that many organizations already use Microsoft Office, SharePoint usually looks like a natural choice due to the seamless integration that the service offers. Dropbox, on the other hand, can use third-party extensions to integrate with Microsft Office.3. Security Who should use Dropbox?
Dropbox is an excellent choice for freelancers and other independent workers who offer online service-based business and looking for an easy way to share files with the client and teammates.
Dropbox is also an excellent choice if you are looking for a file storage solution to store your personal and work-related documents on the cloud.
Cross-platform support means you can access your document on the go on any device.Who should use SharePoint?
SharePoint is better suited for medium and large organizations looking for a tailor-made solution to handle storage, file sharing, and collaborative challenges.
It also offers excessive security features such as encryption, password protection, and remote wipe along with an on-premise cloud storage facility to keep the company’s data secure.
SharePoint is a go-to choice if your organization is using other Microsoft products like Microsoft Office.
The seamless integration with Microsoft products offers enhanced collaboration for your teams.
Microsoft SharePoint and Dropbox are excellent products that cater to the needs of different user bases.
While Dropbox offers ease of use with file sharing and collaboration services, SharePoint is more than just a file storage and sharing platform with a flexible structure and scalability designed to meet the needs of small to large-scale businesses.
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Ah, the age-old debate of wired vs wireless mice. Back in the day, a wired mouse was downright superior. It was a plug-and-play solution that worked as intended and would last you several years before kicking the can. The same couldn’t be said for wireless mice back then, as they often had connectivity issues, abysmal battery life, and a higher asking price. However, wireless connectivity has come a long way since then, and the gap between wired and wireless mice isn’t that big anymore — both in terms of performance and price. Still, both have their fans and critics, and neither technology is comprehensively better than the other. But, if you are torn between the choice, fret not. We have prepared this guide to help you under the difference between wired vs wireless mouse and choose one according to your needs.Wired or Wireless Mice: In-depth Comparison (2023) Wired vs Wireless Mouse: Differences Speed & Performance
However, wireless mice are not far behind. They lag (unintended pun, I promise) behind only slightly, and the difference in response time and latency between wired and wireless options is almost negligible. Of course, that only stands true if you are using a 2.4GHz wireless mouse and not one with Bluetooth connectivity. Wireless mice with 2.4GHz receivers offer polling rates up to 1000Hz, while the Bluetooth counterparts traditionally max out at 125Hz.
Note: If you’re in the market for a new gaming mouse, check out our article on the best gaming mice you could buy, which covers both wireless and wired options.Reliability
The plug-and-play reliability of wired mice still stands today. Since they communicate directly with your computer using a wire, there is no connection loss, and the transfer of information is quick. On the other hand, a wireless mouse is subject to interference. If there are obstructions between the mouse and its receiver, the signal won’t be as strong, and you may experience delays or lag.
Similarly, if you have multiple wireless peripherals connected to your computer simultaneously, the wireless signals can interfere with one another and result in signal loss. The problem is even worse with Bluetooth mice, as they have more latency compared to 2.4GHz wireless mice. For gamers who play a lot of esports and FPS (first-person shooter) games, that’s a big no-no. Therefore, if you’re going wireless, we would recommend sticking with a 2.4GHz wireless mouse.Aesthetics & Convenience
Overall, a wireless mouse is more convenient. You get a clutter-free and much cleaner-looking desk setup, and you can move your mouse more freely. You never have to worry about any stuck cables holding you back. That, unfortunately, is not the case when you go the wired route. Wired mice are susceptible to cable drag (or snag) — the annoying phenomenon that haunts most gamers.
Most wireless mice have a maximum effective range of about 30 meters. So, you can take your wireless mouse (and keyboard, too) across the room and indulge in some couch gaming. With a wired mouse, however, you are tied to your desk. Wireless mice are also more portable. It’s easier to carry inside a bag, and you won’t have to worry about any cables getting tangled up and making a mess.
However, there are also some downsides to going completely wireless — the biggest being the battery. Wireless devices work on batteries, and batteries do not last forever. Having to charge or swap batteries is a massive annoyance. Think about this — you’re playing CS:GO or Valorant, have the enemy in your sights, and your mouse decides to give up on life at the last second. It’s game over for you, fam. And this has happened to me more often than not.
Also, batteries add a little extra weight to your mouse, which is something folks who prefer lighter mice would not particularly like. There are super lightweight wireless mice available, but they often come with a hefty price tag. None of that is a concern with wired mice. Not having to accommodate a battery also means wired mice have room to be as light as possible.
Secondly, if you manage to lose the teeny-tiny receiver of your wireless mouse, it is pretty much dead. Most wireless mice have a slot (on or inside the mouse) where you can stow away the receiver when not in use, but you should still be mindful. Otherwise, your mouse is another paperweight.Pricing Wired vs Wireless Mouse: Verdict
Need help making a buying decision? Here are the key differences between wired vs wireless mice that you should know:
Wired MouseWireless MouseFaster & more responsive, especially for gamingGenerally slower & less responsive than wired optionsNot susceptible to interferenceSubject to interference, which can cause lags/delaysMore affordable than wireless optionsSlightly more expensive than their wired counterpartsNo need for replacing batteries or chargingNeed batteries/chargingNot great for travelGreat for traveling with & on the go tasksCan make your desk setup look clutteredOffers a cleaner desk aestheticWho Should Get a Wired Mouse?
If you value performance and reliability over a cable-free aesthetic, you should go for a wired mouse. Since wired mice plug directly into your computer, there is no chance of interference from other devices, and the latency is negligible. They are also lighter, have a better price-to-performance ratio, and you never have to worry about charging them. Esports players and productivity fiends — wired mice are your best friends.Who Should Get a Wireless Mouse?
If having a cleaner, clutter-free desk setup is a priority, and you don’t necessarily mind occasionally charging the device, a wireless mouse is a fantastic investment. Keeping your workstation (or battle station) tidy is much easier with a wireless mouse, and it’s easier to take on the go. You can also use it from across the room, making it a good option for media centers or HTPCs (home theatre PCs).
The difference in response time between wired and 2.4GHz connections is minimal (as long as there is no interference), so casual gamers should not worry too much. At this point, there are professional esports players who use wireless mice, so there’s that.Wired Mouse vs Wireless Mouse: No Clear Winner?
While Bluetooth trackers have been around for quite some time now, Apple AirTags brought the industry to the spotlight like never before. But can AirTag become a real threat to the current market leaders like Tile’s Mate and Chipolo’s all-new and Find My-exclusive ONE Spot?
Let’s compare all three to find out which is the best Bluetooth tracker to buy right now.Apple AirTag vs. Tile Mate vs. Chipolo ONE Spot: A competitive analysis
Before we dig deep into the features, strength, and weakness of the three devices, let’s quickly check out their general specifications:AirTag vs. Tile Mate vs. Chipolo ONE Spot: Market dominance
Bluetooth trackers employ BLE (Bluetooth Low Energy) to connect and transmit data like location to mobile devices wirelessly. In turn, the mobile uses the corresponding app to upload the location onto the cloud.
And when you ping or search the tracker, these location coordinates come in handy. Now, to complete a successful loop, a nearby mobile must have the corresponding app.
In simpler terms, more trackers sold = more mobiles with apps = more chances of finding the app.The Tile app vs. Find My
Over the years, Tile has built a wide user base on iOS and Android devices, giving it a slight edge over its competitors.
However, when you compare it to the number of iPhone/iPad or Find My users, the scale tips heavily towards AirTags and ONE Spot.
And while Tile may continue leading the Android market, its throne in the iOS market seems to be shaking with the release of AirTag.AirTag vs. Tile Mate vs. Chipolo ONE Spot: Design
The trio looks quite different from each other. Tile Mate stands apart with a plastic body and square form factor. In contrast, both AirTag and Chipolo ONE Spot sport a circular design.
While Chipolo ONE Spot employs durable plastic, AirTag uses precision-etched polished stainless steel. Further, Apple has designed everything considering the environment. Thus, staying true to its 100% carbon neutral pact.
Apple takes the cake in this department with sleeker looks, better water resistance, and customization options. Oh yes! You can personalize AirTags with your initials or favorite emojis.
A feature missing in AirTags and boasted both by ONE Spot and Tile Mate is the handy built-in keyhole. This will push you to buy some third-party accessories like cases, building up the cost.AirTag vs. Tile Mate vs. Chipolo ONE Spot: Compatibility
Here’s where the tale takes an interesting twist. AirTag and ONE Spot are designed to work with the Find My app exclusively and are limited to Apple devices.
Whereas, Tile offers separate apps for both iOS and Android devices. And because of Apple’s restricted access to a third-party app, it does not integrate with iOS as seamlessly.
So, you’ll have to choose between seamless integration and multi-platform compatibility.AirTag vs. Tile Mate vs. Chipolo ONE Spot: Connectivity
While we know that Tile Mate and ONE Spot offer a range of up to 200 ft, Apple has not yet disclosed the range of AirTag. So, we can’t compare the trio on that scale.
However, AirTag sheepishly steps ahead of all its competitors by incorporating the following features:AirTag vs. Tile Mate vs. Chipolo ONE Spot: Features
The basic features like two-way finder, proximity alert, lost mode, voice command are standard in all three devices.
Along with Siri, Tile also offers support to Google Assistant and Amazon Alexa.
However, to get all the benefits of Tile Mate, you’ll need a subscription ($2.99/month). This will eventually be a costlier affair.
Chipolo ONE Spot
ONE Spot is the loudest amongst the three and can reach up to 120dB.
It supports Apple’s anti-stalking feature via the Find My App,
Since it works exclusively with the Find My app, the ‘out of range’ alert feature is not supported.
Further, it does not have NFC or U1 wideband, so no proximity sensor.
Apple AirTagsOur verdict: Which Bluetooth tracker is best for you?
Quite like AirPods, AirTag is so well integrated into Apple’s ecosystem that it is the perfect match for any and every iPhone user. More so, if you own multiple Apple devices.
Plus, there isn’t a massive price difference between the trio. And my mind and heart are heavily tilted towards AirTag.
Want to know more about AirTags? Check out these posts:
A self-professed Geek who loves to explore all things Apple. I thoroughly enjoy discovering new hacks, troubleshooting issues, and finding and reviewing the best products and apps currently available. My expertise also includes curating opinionated and honest editorials. If not this, you might find me surfing the web or listening to audiobooks.
Please Read Everything Carefully
Within the last few months, iPhone Download Blog has become hugely popular. In fact, it’s so popular that I can’t keep up with all the news and admin tasks myself. Fortunately Ethan helps me out by posting some articles on a regular basis, but we want to step up our game a notch.
I’ve tried many times to get some people on board to blog with me but to be honest it’s very hard to find dedicated people who want to write on a regular basis. Most people will write 3-4 blog posts and then give up. That’s not what I’m looking for. I’m looking for someone who’ll be willing to stick around for a while and produce content every day. It sure isn’t easy, but it’s very rewarding.Topics that need attention:
If you think you can write about one or more of these topics, then I might want to talk to you.
Jailbreak info, guides, tutorials, etc
Fun iPhone stuff
Jailbreak and App Store app reviews
Anything related to the iPhone you can think of
So, do you think you could be the guy I’m looking for? If so, keep on reading…Requirements that have to be met:
English must be your native language or you must be fully fluent
You must be able to write perfect English
Obviously, you must know a lot about the iPhone
You must be 16 or older
You must know how to use WordPress
You must be willing to submit an article at least 5 times a week (the more the better)
You must be fun
Already being a blogger is not required but definitely is a plusWhat’s in it for you?
More seriously, blogging is fun and that’s how you should see it. I love sharing stuff with my readers, and so should you.
Additionally, if you can prove your dedication to the cause, you might even make money out of this hobby. You’re not going to get rich blogging about the iPhone but you might be able to make enough to finance your iPhone addiction, assuming you meet all the above requirements, and that you can prove yourself during a trial period.How to apply
To apply, simply send me an email at seb AT iPhoneDownloadBlog dot com and tell me more about:
You – who are you, how old you are, where you live, what you do for a living, etc…
What topic you would be most likely to blog about
Take every single requirement listed above and tell me how they apply to you
Tell me how often you think you can blog, and how many hours per day would you be able to put aside for blogging
Why should I pick you?
List any writing experience you may have (link to blogs, etc…)
Send at least 2 articles you wrote about the iPhone in the last 2 days (if you haven’t written any, then get on it)
Anything else that you think might be relevantHow NOT to apply
Now that you know how to properly apply, let me tell you what you shouldn’t do.
Not following the above application method is an instant disqualifier.
While telling me you love iDB and that you read the blog every day is flattering, it won’t get you a special treatment
Overuse of smiley faces, LMAO, WTF, and other acronyms might disqualify you
Sending a poorly written email with no info is a no go
That’s about it. I’m being extremely picky because this blog is very important to me and iDB readers. I’ve got big plans for this site. If you have what it takes, you can be part of it. Good luck!
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