You are reading the article Race Practical Digital Strategy Online Training Course updated in November 2023 on the website Cancandonuts.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested December 2023 Race Practical Digital Strategy Online Training Course
RACE Practical Digital Strategy Learning Path Learn how to create and implement an integrated omnichannel marketing plan How will this Learning Path help me and my business?This structured e-learning activity will help you or your team to implement digital marketing practices effectively within your organization by planning, managing and optimizing your digital media, digital experiences and digital data.
What is a Learning Path?Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.
Unlike many online e-learning courses, each module is self-contained, so you can quickly access guidance to help improve your marketing activities.
Our Learning Paths are integrated with downloadable templates to help you audit your performance, set forecasts and create action plans. Each Learning Path includes different types of example templates in Excel, Powerpoint and Word from our resource library to help you create your action plans as you work through the Learning Path.
Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.
We appreciate finding time for skills development is a challenge. Our Learning Paths enable training to be bite-sized, engaging and – crucially – results orientated. When combined with our suite of templates, you’ll soon be taking your marketing activities to the next level.
Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.
Development ObjectiveMembers who successfully complete this Learning Path have the ability to implement an integrated digital strategy and implementation plan as part of a wider strategic initiative.
Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.
Learning Objectives
Recognising the success factors of an effective digital marketing strategy.
Structure a plan using SOSTAC® and the RACE Framework.
Define audience personas and assess the customer journey.
Review your current digital marketing capabilities and benchmark competitors using RACE and implement the plan through search, social media and email marketing to achieve your goals
Define investments in digital customer experience with an online value proposition that improves customer onboarding, growth, service and success.
Create a RACE Framework dashboard for digital reporting incorporating Google Analytics goals.
How is the Learning Path structured?The Learning Path is separated into these topics and modules:
Topic 1 – Practical Strategy – Plan
Digital strategy success factors
Structure a plan using SOSTAC®
Structure a plan using the RACE Framework
Create a digital SWOT using RACE
Define audience personas
Assess audience customer journeys
Competitor benchmarking with RACE
Set digital marketing goals and objectives
Defining Google Analytics goals
Topic 2 – Practical Strategy – Reach
Review media performance
Select search marketing investments
Influencer marketing
Paid media investment
Define acquisition budget and plan
Create a digital marketing reporting dashboard
How to use campaign tracking in Google Analytics
Topic 3 – Practical Strategy – Act
Improve website customer journeys
Define data capture and profiling
Define content marketing strategy
Define landing pages
Define campaign budget
Define data capture and profiling
Define campaign timeline
Topic 4 – Practical Strategy – Convert
Set up email nurture and retargeting
Set up ad retargeting
Web personalization
Multichannel selling
Conversion optimization
Topic 5 – Practical Strategy – Engage
Customer onboarding and growth
Improve digital customer experience
Customer service and success
Use email to support marketing campaigns
Use social media to support marketing campaigns
Post-campaign review
Roles who will find this Learning Path useful
Company owners and directors working for smaller businesses
Managers responsible for increasing the contribution of digital channels in their organization, including Digital Director and digital marketing managers
Digital marketing managers or marketing executives or specialists responsible for email marketing
Consultants or agency account managers
You're reading Race Practical Digital Strategy Online Training Course
Social Media Marketing Online Training Course
Social Media Marketing Learning Path Use a strategic, data-driven approach to improve the effectiveness of your social media marketing activities How will this Learning Path help me and my business?
This structured e-learning activity will help you or your team use a more structured approach to managing and optimizing social media as a strategic communications technique. Examples and benchmarks are discussed from the main social networks including Facebook, Instagram, LinkedIn and Twitter.
What is a Learning Path?Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.
We appreciate finding time for skills development is a challenge, and so Learning Paths enables training to be bite-sized, engaging and results orientated since they integrate with our templates to plan, manage and optimize your marketing.
Unlike many online e-learning courses, each module is self-contained, so you can rapidly/quickly access guidance to improve the effectiveness of the marketing activities you are working on right now. Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.
As you work through each topic, we recommend and explain the most relevant member resources, so you can download templates to plan, manage and optimize improvements to your website.
Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.
Development ObjectiveMembers who successfully complete this Learning Path have the ability to manage and optimize the strategic implementation of social media platforms for marketing communications.
Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.
Learning Objectives
Identify the benefits of a more planned approach to social media marketing then design and implement a social media plan.
Review the effectiveness of your social media marketing against benchmarks and other organizations then identify improvements to how your social media marketing is managed.
Structure a social media strategy to improve customer lifecycle communications that translates into practical actions and improves your goals.
Review the requirements and features of tools for social listening and put in place a reputation management process to respond to complaints or customer service requests.
Identify how to improve your approach to optimizing the effectiveness of your social platforms, both organic and paid, by reviewing your company page to enhance its effectiveness and defining methods to increase follower engagement through optimizing content for each social channel.
Understand different types of insights you can present in a monthly social media report including the business contribution of social media using reports available in Google Analytics including comparing the follower growth and engagement for your company pages on different social networks
How is the Learning Path structured?The Learning Path is separated into these topics and modules:
Topic 1 – Discover social media opportunities
A planned approach to social media marketing
Audit social media marketing activities
Learn the latest social media developments
Set social media goals
Topic 2 – Planning and governance of social media
Create a social media strategy
Social listening
Customer service and success
Influencer marketing
Topic 3 – Practical social media marketing
Optimize your organic TikTok marketing
Optimize your organic Instagram marketing
Optimize your organic Facebook marketing
Optimize your organic LinkedIn marketing
Using social media to support a marketing campaign
Using social media to amplify linkbait
Optimizing paid social media activity
Reporting on social media effectiveness
Roles who will find this Learning Path useful
Company owners and directors working for smaller businesses
Digital marketing managers, marketing executives or specialists responsible for social media marketing
Consultants or agency account managers
Email Marketing And Automation Online Training Course
Email Marketing and Automation Learning Path Improve your email communications and marketing automation using a strategic, data-driven approach and best practices How will this Learning Path help me and my business?
This structured e-learning activity will help you or your team learn how a strategic approach to email marketing communications and targeting can boost audience engagement and sales. You will also learn practical tips and view examples that will help you to optimize your emails to boost response.
What is a Learning Path?Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.
Unlike many online e-learning courses, each module is self-contained, so you can quickly access guidance to help improve your marketing activities.
Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.
We appreciate finding time for skills development is a challenge. Our Learning Paths enable training to be bite-sized, engaging and – crucially – results orientated. When combined with our suite of templates, you’ll soon be taking your marketing activities to the next level.
Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.
Development ObjectiveMembers who successfully complete this Learning Path have the ability to review the current contribution of email marketing and automation to their organization and then create a plan to improve subscriber engagement and value with activities to manage and optimize email sequences as part of the customer journey.
Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.
Learning Objectives
Make a case for investment in email marketing and automation by reviewing opportunities and understanding marketing automation options.
Forecast email campaign response and programme improvement by defining goals and metrics as well as auditing current effectiveness against benchmark performance.
Review techniques to grow subscribers, increase subscriber engagement and improve email list quality.
Improve lead nurture, reactivation emails and integration of SMS marketing.
Review lifecycle automation options and the use of segmentation, targeting and creative optimization to improve the response of different email and newsletter formats.
Create and agree an email contact strategy and policy and improve pre-broadcast processes and checklists based on best times and frequency for broadcast.
How is the Learning Path structured?The Learning Path is separated into these topics and modules:
Topic 1 – Discover email marketing and automation opportunities
Review opportunities for using email for acquisition and retention
Understand marketing automation opportunities
Audit email effectiveness
Topic 2 – Setting targets for email marketing
Goal setting for email
Review techniques to grow and improve email subscription lists
Benchmarking email performance
Topic 3 – Improving your use of email and SMS marketing
Review your use of different email types
Essential email design elements
Improve email copywriting
Create an effective e-newsletter
Test and optimize subject line effectiveness
Define data capture and profiling
Review and improve mobile email effectiveness
Integrated SMS marketing
Topic 4 – Segmentation and targeting for email
Segmentation and targeting
RFM analysis
Understand the principles of machine learning and AI
Topic 5 – Email frequency and contact strategy
Review email lifecycle automation options
Create an email contact strategy
Lead scoring and grading
Topic 6 – Improve email governance
Privacy law requirements for digital communications
Select an email supplier
Auditing and improving email deliverability
Roles who will find this Learning Path useful
Company owners and directors working for smaller businesses
Digital marketing managers, executives and specialists responsible for email marketing
Consultants or agency account managers
Vb.net Course (33 Online Courses Bundle, Online Certification)
About chúng tôi Training Course
Course Name Online chúng tôi Training Course Bundle
Deal You get access to all 33 courses, Projects bundle. You do not need to purchase each course separately.
Hours 132+ Video Hours
Core Coverage VB.NET Concepts, Procedures, Functions and Arrays, Multithreading, Winforms, Printing Reports in WinForms Application
Course Validity Lifetime Access
Eligibility Anyone serious about learning chúng tôi Framework
Pre-Requisites Basic knowledge of web application and any existing object-oriented programming languages like C++ or C# is recommended
What do you get? Certificate of Completion for each of the 33 courses, Projects
Certification Type Course Completion Certificates
Verifiable Certificates? Yes, you get verifiable certificates for each course with a unique link. These link can be included in your resume/Linkedin profile to showcase your enhanced data analysis skills
Type of Training Video Course – Self Paced Learning
Software Required Open Source VB.NET
System Requirement 2 GB RAM or higher
Other Requirement Speaker / Headphone
VB.NET Course Curriculum
Goals
Objectives
Course Highlights
Project Highlights
GoalsThe main goal of this training is mainly to make you get good knowledge and hands-on experience on the chúng tôi by making you learn the language along with the projects.
ObjectivesThe objective of the training is to cover all the topics related to chúng tôi The topics which are covered under this course are an introduction to chúng tôi procedures, functions, arrays, overloading, interfaces, multithreading, garbage, databases, assemblies, Winforms, UI enhancements and error handling using Winforms, chúng tôi in WinForms, custom controls and crystal reports using Winforms along with the projects explaining every topic in detail.
Course HighlightsThis course has been started from the basic information related to chúng tôi i.e., from the introduction to chúng tôi so that it even helps the freshers to understand it.
It covers the explanation and examples of Procedures, functions, arrays, array enumerations, structures, object-oriented programming, properties, methods, constructors and destructors.
Under the topic of overloading and the interfaces, the other topics which are also covered are inheritance, namespaces and strongly typed collections with examples.
Multithreading and garbage – The topics which are covered under this are the introduction to events and delegates and detail explanation and examples about them, inheriting events and multithreading inVB.NET.
Databases and assemblies in this topic you will learn to work with chúng tôi databases, the lifecycle of a component, private and shared assemblies, globalization, localization, creating custom attributes and examples related to all these topics.
Introduction to chúng tôi features of it, shared IDE, window management, designers, visual studio macros, visual database tools, webforms and types of projects.
Winforms – The topics which are covered under this topic are introduction, User Interface, Character-Based Interface, Graphical User Interface, WinForms IDE, objects, classes, properties and methods, introduction to class libraries, events and event handlers, creating a simple Winforms application, form class hierarchy properties, methods and events of a form, owned forms, control in Winforms, sample application, event handling in WinForms, creating an event handler at design time, creating an event handler at runtime, adding events to sample application, graphical display, graphical storage, and many other topics.
Project HighlightsThere are many projects included in this course which will help you to strengthen and get a good grip on the topics by doing projects. The undercover projects are:
By using the chúng tôi programming language you will develop a project on the hotel management system. You will also do a project on sales and inventory management.
By using the Winforms the projects which you will develop are Banquet hall management, payroll management, and printing reports.
You will also learn the difference between Java and .NET by doing the projects and case studies.
The projects which are covered under the VB. NET and SQL are complaints tracking system, students scorecard system and sample tracking system.
By using the C#, SQL and chúng tôi an app kid’s play zone app project are developed.
A project called a movie booking system is developed by using the .NET and SQL.
Another project developed by using the .NET and SQL is a loyalty point’s management system.
The project which is developed by using the chúng tôi is an asset management system.
These are the projects which are covered under this curriculum. These 21 projects and case studies will help even the freshers to get good hands-on experience in this chúng tôi language.
VB.Net Course – Certificate of Completion What is VB.NET?VB.NET is an object-oriented programming language that is built on top of the .NET framework based on the .NET technologies developed by Microsoft Corporation. It was influenced by BASIC and Visual Basic programming languages and their features were taken as a base to develop this chúng tôi programming language. chúng tôi supports complete object-oriented concepts. chúng tôi is easier to learn the course, structured, component-based, a general-purpose programming language that supports a variety of platforms. It has strong features in its programming language such as a standard library, events and properties, generics, condition compilations, indexers, multithreading, assembly features, automated garbage collection, event management, and delegations.
Using chúng tôi programming, various applications can be developed on top of the .NET framework such as web applications, web services, windows applications, etc. This language can be used with any of the programming languages such as C, C++, C#, COBOL or JScript, etc.
There are several number skills those which can be easily mastered on completion of this VB .NET course are like chúng tôi chúng tôi AJAX and few .NET based framework modules along with .NET languages and its relative web-based application frameworks including several third-party integration features.
VB.NET course contains several modules such as web application frameworks having some set of different .NET related core skills like application programming features, different APIs, object-oriented programming constructs, .NET library APIs, etc. in multiple application development environments.
There are also, multiple parts of the .NET framework applications such as WCF, WF, WPF which are core part of web application development can be carried out easily by learning this chúng tôi course.
There are also several other chúng tôi course-related topics such as Windows forms, metadata and assemblies, and its related core concepts can also be learned easily.
This chúng tôi course has a set of multiple skills such as .NET technologies related frameworks or libraries such as Win Forms, Event Handlers, Delegation, Garbage Collection, etc.
This chúng tôi course contains some custom applications which were developed from scratch to give the learner a complete understanding of the application from the beginning in a real-time mode.
This chúng tôi course also serves the purpose of Microsoft related technologies and different frameworks.
Pre-requisites
Willingness to pursue a career as VB .NET or VB Developer: The chúng tôi course has some prerequisites to be fulfilled before beginning with the chúng tôi course as a basic programming knowledge from .NET technologies. This chúng tôi course requires some intermediate knowledge in any object-oriented programming language or any previous working experience in the high-level programming languages area of object-oriented languages like C++ or Java or C# are an added benefit to this chúng tôi course. This chúng tôi course may become difficult for a starter or fresher without having any experience or extensive knowledge in any other object-oriented programming language.
Knowledge in Web or standalone application-based .NET frameworks: Any previous experience or knowledge in the standalone or web-based applications from the Visual Basic or .NET technologies from Microsoft will give an easier starting boost for the learners of this course and can easily pick this course with ease of learning. Any engineering or bachelor’s degree in computer science area or related technical or engineering discipline will also make the learner comfortable in learning this chúng tôi course.
Target Audience
Students of Technology / Engineering in CS: If you are a Bachelor’s degree holder in engineering or technology-related fields especially in computer science degree or any other computer-related technical engineering discipline, then the benefit of learning this chúng tôi certification course will add a lot of benefits in a shorter period. This is also recommended for the career betterment in a shorter time in all aspects. This chúng tôi course is a comprehensive package module for the learners to be enabled to learn the course contents with a greater extensive knowledge along with some hands-on training.
VB .NET or VB Developer Software Professionals: Someone who is willing to excel in their technological career as a VB Developer or chúng tôi Developer can opt for this chúng tôi course with no other thoughts directly. This chúng tôi course is definitely and highly recommended course for a chúng tôi Developer or VB Developer or Support Engineer in the Computer Science Profession.
CS Bachelors or Masters: Any CS bachelors or masters in engineering graduation or post-graduation can opt for this VB .NET course to prepare for an interview or any job training to fulfill the business requirements easily.
FAQ’s- General Questions Why should I do this VB?NETcourse?Any VB Developer or VB .NET development professional who is willing to learn VB .NET technology or who wants to pursue an excellent career as VB .NET developer should pursue this VB .NET certification course. This will enable the learner to master the course easily with no hurdles because of the design of this chúng tôi course curriculum.
I don’t have a background in computers or a technical engineering, can this VB .NET Course still be considered a good option?YES, this cannot be easily learned without any computers or technical engineering educational background as this chúng tôi course requires some additional knowledge in object-oriented programming background but still this can be achieved if someone has experience in developing computer programming related projects from their graduate coursework.
Would this chúng tôi training course add value to my profession?Yes. this course would add value to your profession and also great benefits including certifications as well.
Is this a quick-fix to clear interview or do I still need to practice continuously while learning this VB .NET Certification Course?Yes, this will be a quick-fix if you are already at an intermediate level in handling this technology and No, if you are zero in computers as this chúng tôi course contents are very comprehensive which has more than 132+ hours, it needs some previous knowledge or experience or experimenting on this chúng tôi course to easily learn this course contents.
Sample Preview
Career Benefits
There are several careers or professional benefits from this VB .NET course contents and its curriculum which are mentioned below:
This chúng tôi course is a great refresher for an experienced VB developer or chúng tôi developer.
Even, any computer professional can learn this chúng tôi course with ease of manner which contains many topics explained in an elaborated way including several concepts embedded in videos with hands-on to give greater experience to the learner.
There are also many career benefits on choosing this chúng tôi course which will be obtained post completion of this chúng tôi course such as in-depth technical knowledge apart from hands-on and also extensive outer areas of other .NET related technologies with strong foundations of the technical concepts.
There are also several sets of skills that can be gained from this chúng tôi course which are in high demand in the industry currently in terms of the customer business requirements and also many developers and technical architects for several positions and roles.
Course Testimonials Simply AmazingThe course is excellent for beginners, it covers everything you need to be able to build complex programs. The accent is understandable, sometimes the voice goes a bit too high. In this course you can learn even about multi-threading winch I found useful so that your program can use all the resources of a modern computer. There is even a training related to the database connections, so as you can see it covers everything you need to be able to build complex programs as I stated at first.
Man Andrei Catalin Great chúng tôi certificationThis is a highly recommended course for the VB developer aspirants in the area of web application technology development for chúng tôi applications using VB programming. This chúng tôi course on VB training has a lot of hands-on training and is great to learn in ease of manner. I have chosen this just because the previous courses from EduCBA courses had helped me a lot in gaining a lot of technical knowledge as well as hands one experience level confidence apart from this chúng tôi course.
DOAN GoodThis is the excellent course curriculum from EduCBA as this chúng tôi course is well framed from its topics perspective and its concept from difficulty level up to easy of the learning journey.
PATRICKDigital Marketing Strategy Template
Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing
We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes to digital marketing, this really is the case. It has never been more important than it is now to create a digital marketing strategy template so you can plan, manage and optimize your online activities.
As a result, companies are missing out on the benefits of having a digital marketing plan integrated into their overall marketing plan or as a separate roadmap for digital transformation. At a time when marketers are increasingly hungry for guidance, this isn’t a great position to be in.
This is why we have created a free, downloadable digital strategy template. Based on our RACE Planning Framework, the template is an updated version of our co-founder Dr Dave Chaffey’s book ‘Digital Marketing: Strategy, Planning and Implementation’ and is based on Dave’s extensive experience of creating and reviewing digital marketing plans for businesses.
Download our Free Resource – Free digital marketing plan template
This popular digital marketing strategy template will give you a structure for applying the RACE Framework to help you rapidly create an integrated digital marketing plan for your business.
Access the Free digital marketing plan template
If you’re looking for guidance on structuring a marketing campaign plan or marketing plan, these templates are more relevant:
Start planning today with our free digital marketing strategy templateOur PDF digital marketing plan template will take you through all of the essential online marketing activities that you need to work on in order to deliver a cohesive and successful strategy.
The template will be beneficial if you’re involved with developing the direction that digital marketing is going for your business or for clients. This means it can be beneficial for:
Company owners and directors
Managers who are responsible for increasing how much digital channels contribute to their company
Consultants of agency account managers
It is structured around our RACE Growth System, allowing you to assess what key marketing activities you need to consider for each part of RACE. This will give your plan structure and ensure you ultimately refer all marketing planning back to RACE so you don’t miss any opportunities.
Ultimately, the goal of this template is to enable you to create detailed and actionable digital marketing plans that are based on your KPIs and current performance. Having a plan that integrates different channels, tactics and actions is more likely to deliver success, but you need to document it first.
Download our Free Resource – Free digital marketing plan template
This popular digital marketing strategy template will give you a structure for applying the RACE Framework to help you rapidly create an integrated digital marketing plan for your business.
Access the Free digital marketing plan template
The RACE FrameworkWe’ve structured the template around our RACE Growth System in order to provide a planning system that covers all the important areas of digital marketing planning across the customer lifecycle.
In our introduction blog, we explain how to use the RACE Growth System to create plans to improve digital marketing effectiveness.
The RACE Framework and the planning template both reference a simplified version of PR Smith’s SOSTAC® Planning System. We use this because it’s a really great framework that is simple, memorable, and logical, meaning it can benefit you in your everyday marketing planning.
The simplified version of SOSTAC® that we cover in the template is:
Opportunity: Review the current contribution of digital channels to your business by refining dashboards and set future objectives that are based on an in-depth marketplace review.
Strategy: Create an overall digital channel strategy or a specific strategy that is focused on customer acquisition (Reach), Conversion (Act and Convert) and customer retention and loyalty (long-terms engagement).
Action: Details of specific tactics to implement the strategy such as planning and integrating content marketing, SEO, social media and email into marketing campaigns.
We use this simplified approach to SOSTAC® as we’ve found – through our collective experience in creating many different digital marketing plans – that it works best when you set objectives for digital marketing activities as part of the process of reviewing existing performance and reviewing the KPIs you use for control. It can also be difficult to separate tactics and actions so this approach takes that into account.
Our digital marketing strategy and planning toolkitThe template is part of our actionable digital marketing strategy and planning toolkit, which provides you with a range of resources designed to help you improve your strategy and planning activities. Getting to grips with these aspects of marketing can help you produce campaigns that work and deliver results that are in-line with your KPIs.
The toolkit includes these practical, expert resources:
Word and PowerPoint templates that you can use to create your plan
Example plans for B2B and B2C companies
7 steps to success guide to help you create an integrated digital marketing strategy
An e-learning course taking you through all of the digital marketing techniques.
Learn more about how to access the strategy toolkit and how it could benefit you.
Why you need this templateUltimately, the goal of this template is to enable you to create detailed and actionable digital marketing plans that are based on your KPIs and current performance. Having a plan that integrates different channels, tactics and actions is more likely to deliver success, but you need to document it first.
The template provides a structure to your planning and help you to quickly create an integrated digital marketing plan for your business or for your client. It’s no wonder that this is our most popular download!
To access the template, simply signup for a Free Membership and enjoy our range of free resources, all of which are designed to help you grow your marketing skills and get results.
A Practical Guide To Digital Transformation
Pierre Nanterme, CEO of Accenture, once said, ‘Digital (technology) is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000’. Does your board have an up-to-date digital transformation strategy and framework? In this guide to digital transformation we look at the key areas board members should focus on and recommend training in this area, specifically designed for board members.
70% of the top global brands are now digital and tech companies. 64% of the people on the planet have access to a smartphone. If your organisation doesn’t have the desire and the strategy to meet the disruptive power of digital, then you are likely to be in trouble.
As a board member, digital transformation must be an always-on board agenda item. Here, we explain why and examine the questions board members should ask regarding digital transformation.
Examples of transformationAirbnb is an excellent example of a startup that disrupted the hotel sector without building any hotels.
On the other hand, General Electric is an example of a massive organisation that faced disruption but battled to keep up. Watch Robert Farrell (below) discuss how this example of digital transformation went badly wrong.
What does digital disruption mean?Digital disruption is ‘an effect that changes the fundamental expectations and behaviours in a culture, market, industry or process caused by, or expressed through, digital capabilities, channels or assets.’ It fundamentally changes your market and industry.
For example, look at what happened to Blockbuster in the U.S. An organisation and its board were so myopic, locked into groupthink and their traditional business model, that they couldn’t see Netflix as a threat. And we know how that ended. Netflix fundamentally disrupted the TV and film rental business, and Blockbuster went bust. Read the entire case study here.
What does digital transformation mean?Digital transformation is “the process of exploiting digital technologies and supporting capabilities to create a robust new business model”.
Digital transformation is your response to changes in your market. It’s not just about technology; it’s how you adapt your organisation, its people and processes. It is a fundamental re-think of your value proposition and business model.
What are the types of digital transformation?
Process transformation.
Business model transformation.
Domain transformation.
Cultural and organisational transformation.
The digital journeyWhat can boards do to ensure their organisations embrace digital transformation?
Your board needs to ensure it has the right resources and plans to deal with digital disruption.
Next, the board needs to ask, how attuned is the management team to the potential disruption of your organisation and industry? As a first step, your board could set up a digital trends committee to monitor and report back on how digital will transform your sector.
Individual board members also need to keep themselves informed about digital trends and their potential impacts on their industry. Don’t rely on briefings from the executive.
A digital transformation frameworkThe board must also ask itself, would it support the management team to undertake potentially disruptive and innovative projects if they could offer long-term benefits? What’s your risk appetite when it comes to innovation? Does your board have access to your organisation’s digital transformation framework? As a board member, you need to be clear about that.
Another question the board should ask is, what are the biggest challenges the organisation faces when adopting emerging technologies? Are the challenges to do with hiring new people, obtaining sufficient capital, and integrating new technologies into older systems?
Digital transformation trends boards should study
1. Cloud technology
2. The hybrid work model
3. Artificial Intelligence and Machine Learning
4. Cybersecurity and privacy
5. Blockchain technology, NFTs And the Metaverse
As a board member, you must ensure that the broad topic of digital transformation is always on the board’s agenda. It also needs to be part of your organisation’s risk management. And finally, the board should recruit non-executive directors with specific technical skills to ensure that the executive asks the right questions when discussing digital disruption and transformation.
Digital transformation training
In today’s world, being able to harness digital transformation and implement it is a must. It impacts your entire organisation, supply chains, value propositions, working environment, and business models.
The Corporate Governance Institute has created a self-paced, fully online certificate in digital transformation in collaboration with digital transformation experts and partners.
Become the digital transformation expert in your organisation. Show the board how it can change the way your business creates value and how to measure success and identify emerging risks.
Be the person who drives this critical strategic issue.
Update the detailed information about Race Practical Digital Strategy Online Training Course on the Cancandonuts.com website. We hope the article's content will meet your needs, and we will regularly update the information to provide you with the fastest and most accurate information. Have a great day!