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SharePoint vs Dropbox – Which one should you choose? Find out which one is better between SharePoint or Dropbox




Dropbox is a consumer-grade cloud storage service that anyone can use in several subscription forms.

SharePoint is a document management and collaboration tool developed primarily with organizations in mind.



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SharePoint and Dropbox are two of the popular cloud storage solution and collaboration platforms. While Dropbox is geared towards the non-tech savvy casual business users, SharePoint, on the other hand, is preferred by IT corporates for security and integration with Microsoft Office.

Now if you had to choose between the two for your company, what would you choose? The answer lies in knowing your requirements. While both of them are great products but are designed to serve different purposes.

SharePoint vs. Dropbox 

Let’s begin by exploring what two of these programs have on offer, along with their pros and cons. Later, we will explore in detail which platform fulfills the most collaborative requirements depending on the consumer requirement.


Dropbox is a modern workspace designed to reduce busy work so you can focus on the things that matter. The service offers cloud storage, file synchronization, personal cloud, and client software.

The Dropbox Basic account is free to use and offers 2GB of space. Additional storage can be added with the premium plan starting at $9.99 months, which provides an additional 100GB of storage.

The app is available for your Windows, Mac, and Linux platforms, including mobile platforms such as Android and iOS.

Dropbox allows users to create individual folders on their computers. Dropbox then synchronizes with the account and across devices irrespective of the device in use. The user can import and export files to these folders using the web application interface or the smartphone app.


Ease of use.

Universally accessible

Works as a cloud file server


 Not the most cost-effective solution

Being a consumer-grade file-sharing collaborative platform, data security can be a concern for corporates.


SharePoint is a web-based collaborative platform that is sold as a document management and storage system.

That said, the product is highly configurable, making it the ideal solution for large enterprises due to its flexible nature. SharePoint, being a Microsoft product, offers seamless integration with Microsoft Office.

Expert tip:

The popularity and versatility of the platform can be judged by the fact that 78% of Fortune 500 companies rely on SharePoint to get their job done.

The sheer number of possibilities means the platform is generally more expensive if used just as online data storage and file-sharing platform, which is where Dropbox makes its case.


Excellent integration with Microsoft products.

Robust, cloud, hybrid, and on-premise deployment.

It offers the most value for large as well as small businesses.


Generally, for more expensive if used as a file-sharing platform.

Implementation is a complex task and takes time, depending on the size of the business.

Things to consider before selecting the service

No single service fulfills all the document-sharing and collaboration requirements. However, while choosing a service, consider what’s right for your organization by analyzing the following factors and if they apply to your business.

1. Deployment and Ease of use 

Getting started with Dropbox is as easy as creating an account and downloading and installing the app. The user can start sharing files in less than a few minutes. However, setting up and deploying SharePoint is a complex task and requires IT support.

It may take from anywhere a day to weeks to set up the platform, depending on the requirement.

2. Integration 

SharePoint, being a Microsoft product, offers excellent integration with Microsoft products like Office 365.

The fact that many organizations already use Microsoft Office, SharePoint usually looks like a natural choice due to the seamless integration that the service offers. Dropbox, on the other hand, can use third-party extensions to integrate with Microsft Office.

3. Security  Who should use Dropbox?

Dropbox is an excellent choice for freelancers and other independent workers who offer online service-based business and looking for an easy way to share files with the client and teammates.

Dropbox is also an excellent choice if you are looking for a file storage solution to store your personal and work-related documents on the cloud.

Cross-platform support means you can access your document on the go on any device.

Who should use SharePoint?

SharePoint is better suited for medium and large organizations looking for a tailor-made solution to handle storage, file sharing, and collaborative challenges.

It also offers excessive security features such as encryption, password protection, and remote wipe along with an on-premise cloud storage facility to keep the company’s data secure.

SharePoint is a go-to choice if your organization is using other Microsoft products like Microsoft Office.

The seamless integration with Microsoft products offers enhanced collaboration for your teams.

Microsoft SharePoint and Dropbox are excellent products that cater to the needs of different user bases.

While Dropbox offers ease of use with file sharing and collaboration services, SharePoint is more than just a file storage and sharing platform with a flexible structure and scalability designed to meet the needs of small to large-scale businesses.

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Airtag Vs. Tile Mate Vs. Chipolo One Spot: Which Should You Buy?

While Bluetooth trackers have been around for quite some time now, Apple AirTags brought the industry to the spotlight like never before. But can AirTag become a real threat to the current market leaders like Tile’s Mate and Chipolo’s all-new and Find My-exclusive ONE Spot?

Let’s compare all three to find out which is the best Bluetooth tracker to buy right now.

Apple AirTag vs. Tile Mate vs. Chipolo ONE Spot: A competitive analysis

Before we dig deep into the features, strength, and weakness of the three devices, let’s quickly check out their general specifications:

AirTag vs. Tile Mate vs. Chipolo ONE Spot: Market dominance

Bluetooth trackers employ BLE (Bluetooth Low Energy) to connect and transmit data like location to mobile devices wirelessly. In turn, the mobile uses the corresponding app to upload the location onto the cloud.

And when you ping or search the tracker, these location coordinates come in handy. Now, to complete a successful loop, a nearby mobile must have the corresponding app.

In simpler terms, more trackers sold = more mobiles with apps = more chances of finding the app.

The Tile app vs. Find My

Over the years, Tile has built a wide user base on iOS and Android devices, giving it a slight edge over its competitors.

However, when you compare it to the number of iPhone/iPad or Find My users, the scale tips heavily towards AirTags and ONE Spot.

And while Tile may continue leading the Android market, its throne in the iOS market seems to be shaking with the release of AirTag.

AirTag vs. Tile Mate vs. Chipolo ONE Spot: Design

The trio looks quite different from each other. Tile Mate stands apart with a plastic body and square form factor. In contrast, both AirTag and Chipolo ONE Spot sport a circular design.

While Chipolo ONE Spot employs durable plastic, AirTag uses precision-etched polished stainless steel. Further, Apple has designed everything considering the environment. Thus, staying true to its 100% carbon neutral pact.

Apple takes the cake in this department with sleeker looks, better water resistance, and customization options. Oh yes! You can personalize AirTags with your initials or favorite emojis.

A feature missing in AirTags and boasted both by ONE Spot and Tile Mate is the handy built-in keyhole. This will push you to buy some third-party accessories like cases, building up the cost.

AirTag vs. Tile Mate vs. Chipolo ONE Spot: Compatibility

Here’s where the tale takes an interesting twist. AirTag and ONE Spot are designed to work with the Find My app exclusively and are limited to Apple devices.

Whereas, Tile offers separate apps for both iOS and Android devices. And because of Apple’s restricted access to a third-party app, it does not integrate with iOS as seamlessly.

So, you’ll have to choose between seamless integration and multi-platform compatibility.

AirTag vs. Tile Mate vs. Chipolo ONE Spot: Connectivity

While we know that Tile Mate and ONE Spot offer a range of up to 200 ft, Apple has not yet disclosed the range of AirTag. So, we can’t compare the trio on that scale.

However, AirTag sheepishly steps ahead of all its competitors by incorporating the following features:

AirTag vs. Tile Mate vs. Chipolo ONE Spot: Features

The basic features like two-way finder, proximity alert, lost mode, voice command are standard in all three devices.

Tile Mate

Along with Siri, Tile also offers support to Google Assistant and Amazon Alexa.

However, to get all the benefits of Tile Mate, you’ll need a subscription ($2.99/month). This will eventually be a costlier affair.

Chipolo ONE Spot

ONE Spot is the loudest amongst the three and can reach up to 120dB.

It supports Apple’s anti-stalking feature via the Find My App,

Since it works exclusively with the Find My app, the ‘out of range’ alert feature is not supported.

Further, it does not have NFC or U1 wideband, so no proximity sensor.

Apple AirTags

Our verdict: Which Bluetooth tracker is best for you?

Quite like AirPods, AirTag is so well integrated into Apple’s ecosystem that it is the perfect match for any and every iPhone user. More so, if you own multiple Apple devices.

Plus, there isn’t a massive price difference between the trio. And my mind and heart are heavily tilted towards AirTag.

Want to know more about AirTags? Check out these posts:

Author Profile


A self-professed Geek who loves to explore all things Apple. I thoroughly enjoy discovering new hacks, troubleshooting issues, and finding and reviewing the best products and apps currently available. My expertise also includes curating opinionated and honest editorials. If not this, you might find me surfing the web or listening to audiobooks.

Wired Vs Wireless Mouse: Which Should You Pick

Ah, the age-old debate of wired vs wireless mice. Back in the day, a wired mouse was downright superior. It was a plug-and-play solution that worked as intended and would last you several years before kicking the can. The same couldn’t be said for wireless mice back then, as they often had connectivity issues, abysmal battery life, and a higher asking price. However, wireless connectivity has come a long way since then, and the gap between wired and wireless mice isn’t that big anymore — both in terms of performance and price. Still, both have their fans and critics, and neither technology is comprehensively better than the other. But, if you are torn between the choice, fret not. We have prepared this guide to help you under the difference between wired vs wireless mouse and choose one according to your needs.

Wired or Wireless Mice: In-depth Comparison (2023)

Wired vs Wireless Mouse: Differences Speed & Performance

However, wireless mice are not far behind. They lag (unintended pun, I promise) behind only slightly, and the difference in response time and latency between wired and wireless options is almost negligible. Of course, that only stands true if you are using a 2.4GHz wireless mouse and not one with Bluetooth connectivity. Wireless mice with 2.4GHz receivers offer polling rates up to 1000Hz, while the Bluetooth counterparts traditionally max out at 125Hz.

Note: If you’re in the market for a new gaming mouse, check out our article on the best gaming mice you could buy, which covers both wireless and wired options.


The plug-and-play reliability of wired mice still stands today. Since they communicate directly with your computer using a wire, there is no connection loss, and the transfer of information is quick. On the other hand, a wireless mouse is subject to interference. If there are obstructions between the mouse and its receiver, the signal won’t be as strong, and you may experience delays or lag.

Similarly, if you have multiple wireless peripherals connected to your computer simultaneously, the wireless signals can interfere with one another and result in signal loss. The problem is even worse with Bluetooth mice, as they have more latency compared to 2.4GHz wireless mice. For gamers who play a lot of esports and FPS (first-person shooter) games, that’s a big no-no. Therefore, if you’re going wireless, we would recommend sticking with a 2.4GHz wireless mouse.

Aesthetics & Convenience

Overall, a wireless mouse is more convenient. You get a clutter-free and much cleaner-looking desk setup, and you can move your mouse more freely. You never have to worry about any stuck cables holding you back. That, unfortunately, is not the case when you go the wired route. Wired mice are susceptible to cable drag (or snag) — the annoying phenomenon that haunts most gamers.

Most wireless mice have a maximum effective range of about 30 meters. So, you can take your wireless mouse (and keyboard, too) across the room and indulge in some couch gaming. With a wired mouse, however, you are tied to your desk. Wireless mice are also more portable. It’s easier to carry inside a bag, and you won’t have to worry about any cables getting tangled up and making a mess.

However, there are also some downsides to going completely wireless — the biggest being the battery. Wireless devices work on batteries, and batteries do not last forever. Having to charge or swap batteries is a massive annoyance. Think about this — you’re playing CS:GO or Valorant, have the enemy in your sights, and your mouse decides to give up on life at the last second. It’s game over for you, fam. And this has happened to me more often than not.

Also, batteries add a little extra weight to your mouse, which is something folks who prefer lighter mice would not particularly like. There are super lightweight wireless mice available, but they often come with a hefty price tag. None of that is a concern with wired mice. Not having to accommodate a battery also means wired mice have room to be as light as possible.

Secondly, if you manage to lose the teeny-tiny receiver of your wireless mouse, it is pretty much dead. Most wireless mice have a slot (on or inside the mouse) where you can stow away the receiver when not in use, but you should still be mindful. Otherwise, your mouse is another paperweight.

Pricing Wired vs Wireless Mouse: Verdict

Need help making a buying decision? Here are the key differences between wired vs wireless mice that you should know:

Wired MouseWireless MouseFaster & more responsive, especially for gamingGenerally slower & less responsive than wired optionsNot susceptible to interferenceSubject to interference, which can cause lags/delaysMore affordable than wireless optionsSlightly more expensive than their wired counterpartsNo need for replacing batteries or chargingNeed batteries/chargingNot great for travelGreat for traveling with & on the go tasksCan make your desk setup look clutteredOffers a cleaner desk aesthetic

Who Should Get a Wired Mouse?

If you value performance and reliability over a cable-free aesthetic, you should go for a wired mouse. Since wired mice plug directly into your computer, there is no chance of interference from other devices, and the latency is negligible. They are also lighter, have a better price-to-performance ratio, and you never have to worry about charging them. Esports players and productivity fiends — wired mice are your best friends.

Who Should Get a Wireless Mouse?

If having a cleaner, clutter-free desk setup is a priority, and you don’t necessarily mind occasionally charging the device, a wireless mouse is a fantastic investment. Keeping your workstation (or battle station) tidy is much easier with a wireless mouse, and it’s easier to take on the go. You can also use it from across the room, making it a good option for media centers or HTPCs (home theatre PCs).

The difference in response time between wired and 2.4GHz connections is minimal (as long as there is no interference), so casual gamers should not worry too much. At this point, there are professional esports players who use wireless mice, so there’s that.

Wired Mouse vs Wireless Mouse: No Clear Winner?

Iphone Xr Vs Iphone Xs: Which Should You Buy This Holiday Season?

Earlier this week, we took a look at how the 9.7-inch and iPad Pro compare, outlining which you should buy this holiday season. Another popular gift this season is bound to be the iPhone, and with Apple selling both the iPhone XR and iPhone XS, there might be some questions about which is best for most people. Read on for our full iPhone XR vs iPhone XS comparison.

iPhone XR:

The iPhone XR is the most affordable iPhone Apple sells with the iPhone X-style design. This means you get smaller bezels, a notch cutout, and Face ID support. One thing to note is that due to the LCD display used here instead of OLED, the bezels on the iPhone XR are slightly larger than those on the iPhone XS.

In terms of that 6.1-inch display, the iPhone XR LCD “Liquid Retina” panel gets you a 1792×828 resolution for 326 pixels-per-inch. This is notably lower than the resolutions of 458 pixels-per-inch found on the iPhone XS and iPhone XS, but it’s still a fantastic screen overall.

The iPhone XR features a single camera lens on the back, compared to the two lens system found on the iPhone XS. However, Apple is using new software algorithms to support features such as Portrait Mode and Smart HDR.

As for iPhone XR vs iPhone XS performance, you’ll see identical results thanks to an identical A12 Bionic processor. Early testing shows that the iPhone XR also features better battery life than the iPhone XS with its LCD display:

iPhone XR: 12h 25m

iPhone 8 Plus: 10h 10m

iPhone XS Max: 10h 06m

Arguably one of the biggest downsides of all on the iPhone XR is the lack of 3D Touch support. Apple has replaced the feature with a more limited “Haptic Touch” functionality, though it will be getting slightly better with iOS 12.1.1.

The iPhone XR starts at $749 for 64GB of storage and increases to $799 for 128GB and $899 for 256GB. That $50 jump from 64GB to 128GB is a notable deal compared to Apple’s usual storage pricing. The iPhone XR is available in six colors: white, black, blue, yellow, coral, and (PRODUCT)RED.

If you’re planning to pick up an iPhone XR, here are some of our favorite cases, especially notable since Apple continues to lack any official options.

Best iPhone XR cases:

Spigen Ultra Hybrid Clear Case – $11.99

TOZO Slim Fit Matte Finish Case – $9.99

OtterBox Comutter Series Case – $34.99

Totallee iPhone XR Case Ultra Slim – $27.97

iPhone XS and iPhone XS Max:

The iPhone XS features a 5.8-inch display, while the iPhone XS Max packs a 6.5-inch display. Both panels are OLED, which means you get darker blacks and brighter colors than the LCD panel on the iPhone XR.

The iPhone XS also features a more premium design than the iPhone XR. The display stretches ever-so-slightly closer to the borders, while the edges are made out of stainless steel as opposed to aluminum like the iPhone XR. You get the same A12 Bionic processor and Face ID system here as well.

The iPhone XS is the best for people who want either the most premium iPhone you can buy or those who want the smallest possible screen while also retaining the edge-to-edge design with Face ID. At 5.8-inches, the iPhone XS is the smallest iPhone with such features, as the iPhone XR measures 6.1-inches despite its lower price tag.

The iPhone XS starts at $999 for 64GB and increases to $1,149 for 256GB, and $1,359 for 512GB. Meanwhile, the iPhone XS Max starts at $1,099 for 64GB, $1,249 for 256GB, and $1,449 for 512GB. Both the iPhone XS and iPhone XS Max are available in three colors: silver, space gray, and gold.

Read our full review of the iPhone XS here.

Best iPhone XS & iPhone XS Max cases:

Which should you buy? iPhone XR vs iPhone XS:

In the end, for most people, the iPhone XR is the best iPhone you can buy today. It doesn’t have all the bells and whistles of the iPhone XS, but it’s still an excellent device at a price point that’s $250 lower than the iPhone XS and $350 lower than the iPhone XS Max.

The iPhone XR vs iPhone XS debate can seem confusing at first, but the iPhone XR largely excels at things that iPhone buyers care most about, including camera, design, and battery life – and perhaps even the wider color selection makes it more enticing for some. While the iPhone XS offers a more premium experience overall, things like stainless steel edges are unlikely to warrant the higher price tag for most.

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Idrive Vs. Carbonite: Which One Is Better In 2023?

“If something can go wrong, it will.” Although Murphy’s Law dates back to the 1800s, it’s perfectly applicable to this age of computers. Are you prepared for when your computer goes wrong? When it catches a virus or stops working, what will happen to your valuable documents, photos, and media files?

The time to answer that question is now. Once you’ve had a computer-related disaster, it’s too late. You need a backup—a second (and preferably third) copy of your data—and one of the most convenient ways of achieving that is with a cloud backup service.

IDrive is one of the best cloud backup services there is. It’s an affordable, all-around solution that will back up all of your PCs, Macs, and mobile devices to the cloud, make local backups and sync your files between computers. We named it the best online backup solution for multiple computers in our best cloud backup roundup. We also cover it in detail in this IDrive review.

Carbonite is another service that backs up your computers to the cloud. It’s a popular service, is a little more expensive, and has some limitations that IDrive doesn’t.

The question of the hour is, how do they match up? Which cloud backup service is better—IDrive or Carbonite?

How They Compare

1. Supported Platforms: IDrive

IDrive runs on a wide variety of desktop operating systems, including Mac, Windows, Windows Server, and Linux/Unix. Mobile apps are also available for both iOS and Android, and these allow you to access your backed-up files from anywhere. They also back up your phone and tablet.

Carbonite has apps for Windows and Mac. However, the Mac version has some limitations. It does not allow you to use a private encryption key as you can with the Windows version, nor does it offer versioning. Their mobile apps for iOS and Android let you access your PC or Mac’s files but will not back up your devices.

Winner: IDrive. It supports more desktop operating systems and enables you to back up your mobile devices.

2. Reliability & Security: IDrive

If you’re going to store copies of your documents and photos in the cloud, you need to ensure no one else can access them. Both apps take steps to secure your files, including a secure SSL connection during file transfer, and strong encryption for storage. They also offer two-factor authentication, which ensures that someone can’t access your data using your password alone.

IDrive lets you use a private encryption key not known by the company. Their staff won’t be able to access your data, nor will they be able to help if you forget your password.

On Windows, Carbonite also allows you to use a private key, but unfortunately, their Mac app doesn’t support it. If you’re a Mac user and desire maximum security, IDrive is the better choice.

Winner: IDrive (at least on Mac). Your data is safe with either company, but if you’re a Mac user, IDrive has the edge.

3. Ease of Setup: Tie

Some cloud backup solutions prioritize the ease at which you can get started. IDrive doesn’t take this to the extreme that some other apps do—it allows you to make choices during the setup process—but is still quite straightforward.

Carbonite allows you to decide between automatic or manual setup during installation. I found setup easier but less configurable than IDrive.

Winner: Tie. Both apps are easy to set up. IDrive is a little more configurable, while Carbonite is a little easier for beginners.

4. Cloud Storage Limitations: IDrive

No service provider offers unlimited storage for multiple computers. You need to choose a plan where the limits work for you. Typically, that means unlimited storage for one computer or limited storage for multiple computers. IDrive offers the latter, while Carbonite gives you a choice.

Carbonite offers two different types of plans. The Carbonite Safe Basic plan backs up a single computer with no storage limit, while their Pro plan backs up multiple computers (up to 25) but limits the amount of storage to 250 GB. You can pay more to use more.

Both providers offer 5 GB for free.

Winner: IDrive. Its basic plan allows you to store 2 TB of data (and for a limited time, 5 TB), while Carbonite’s equivalent only offers 250 GB. Also, IDrive allows you to back up an unlimited number of machines, while Carbonite is limited to 25. However, if you only need to back up a single PC or Mac, Carbonite Safe Backup offers unlimited storage, which is an excellent value.

5. Cloud Storage Performance: IDrive

Cloud backup services are not fast. It takes time to upload gigabytes or terabytes of data—weeks, possibly months. Is there a difference in performance between the two services?

I signed up for a free 5 GB IDrive account and tested it by backing up my 3.56 GB Documents folder. The entire process was completed in a single afternoon, taking about five hours.

By contrast, Carbonite took over 19 hours to upload a comparable amount of data, 4.56 GB. That’s 380% longer to upload just 128% more data—about three times slower!

Winner: IDrive. In my testing, Carbonite was significantly slower at backing up to the cloud.

6. Restore Options: Tie

Fast and secure backups are essential. But the rubber hits the road when you lose your data and need it back. How effective are these cloud backup providers at restoring your data?

IDrive allows you to restore some or all of your data over the internet. The downloaded files will overwrite those (if any) that are still on your hard drive. Restoring my 3.56 GB backup only took half an hour.

You can also opt to have them ship you a hard drive. IDrive Express typically takes less than a week and costs $99.50, including shipping within the United States. Users outside of the US need to pay for shipping both ways.

Carbonite also allows you to download your files over the internet and gives you the choice of overwriting files or saving them elsewhere.

Winner: Tie. Both companies give you the option of restoring your data over the internet or having it shipped at an additional charge.

7. File Synchronization: IDrive

IDrive wins here by default—Carbonite Backup can’t sync between computers. Since IDrive stores all your data on its servers and your computers access those servers every day, it makes total sense for them to allow you to sync between devices. I wish more cloud backup providers did this.

That makes IDrive a Dropbox competitor. You can even share your files with others by sending an invitation over email. It already stores your data on their servers; there are no extra storage quotas to pay for.

Winner: IDrive. They give you the option of syncing your cloud backup files to all your computers and devices, while Carbonite doesn’t.

8. Pricing & Value: IDrive

IDrive Personal allows one user to backup an unlimited number of computers, and they offer two pricing tiers:

2 TB of storage (currently 5 TB for a limited time): $52.12 for the first year, then $69.50/year after that

5 TB of storage (currently 10 TB for a limited time): $74.62 for the first year, then $99.50/year after that

They also have a range of business plans that allow an unlimited number of users to back up an unlimited number of computers and servers:

250 GB: $74.62 for the first year then $99.50/year

500 GB: $149.62 for the first year then $199.50/year

1.25 TB: $374.62 for the first year then $499.50/year

Additional plans offer even more storage

Carbonite’s pricing structure is a little more complicated:

One computer: Basic $71.99/year, Plus $111.99/year, Prime $149.99/year

Multiple computers (Pro): Core $287.99/year for 250 GB, additional storage $99/100 GB/year

Computers + servers: Power $599.99/year, Ultimate $999.99/year

IDrive is more affordable and offers more value. As an example, let’s look at their least expensive plan, which costs $69.50/year (after the first year). This plan allows you to back up an unlimited number of computers and use up to 2 TB of server space.

Carbonite’s closest plan is Carbonite Safe Backup Pro and costs far more: $287.99/year. It allows you to back up 25 computers and use only 250 GB of storage. Updating the plan to 2 TB brings the total to an eye-watering $2087.81/year!

When you’re backing up multiple computers, IDrive offers the better value by far. And that disregards the fact they currently provide 5 TB on that same plan.

But what about backing up a single computer? Carbonite’s most affordable plan is Carbonite Safe, which costs $71.99/year and allows you to back up a single computer using an unlimited amount of storage.

None of IDrive’s plans offer unlimited storage. Their closest option provides 5 TB of storage (10 TB for a limited time); it costs $74.62 for the first year and $99.50/year after that. That’s a reasonable amount of storage. But if you can cope with the slower backup times, Carbonite offers better value.

Winner: IDrive. In most cases, it offers far more value for less money, though if you only need to back up one computer, Carbonite is competitive.

The Final Verdict

IDrive and Carbonite are two excellent cloud backup providers. They both offer affordable, easy-to-use services that keep your files safe by copying them over the internet to a secure server. They both make it easy to get those files back when you need them. But in most cases, IDrive has the upper hand.

According to my tests, IDrive backs up your files about three times faster than Carbonite. It runs on more platforms (including mobile devices), provides more storage space, and is cheaper in most cases. It can also synchronize files to all your computers and devices as an alternative to services like Dropbox.

Carbonite offers a broader range of plans than IDrive. Though they tend to be more expensive while offering less storage, there’s one notable exception: Carbonite Safe allows you to inexpensively back up a single computer with no storage limits. If that’s your situation, Carbonite may be a better choice. If you’re unsure about these two services, take a look at Backblaze, which offers even better value.

Link Relevance Vs. Authority: Which Do You Want?

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!

Today’s question is from Rahulkumar Patil of India. He asks:

What is more effective:

A) a link from a highly authoritative site

B) a link from highly relevant site

The Academic Answer

This question is difficult to answer without also knowing the topic of the authoritative or relevant site.

So let’s break the question down even further.

The most effective link you can get is one that is from a highly relevant, highly authoritative, topically related site. Any combination of those factors is also likely to be helpful for you in some way.

To illustrate how complicated this really is, look at Google’s PageRank algorithm:

This however, is only the official “PageRank” that is shared publicly, and only represents a carrying of value from one page to another, with a damping element included. It doesn’t account for the keywords used in the link text, the value of the source domain, the relevancy signals found on both the source and destination pages, and many other factors that we can only suspect impact the final value of a link.

If you’d like to read more on Google’s patent, here is the official filing. I also strongly recommend following Bill Slawski and reading his insights, as he’s well-known for watching and reporting accurately on Google’s patents.

In fact, Slawski blogged back in 2014 about a possible replacement for PageRank, which many SEOs suspect was actually integrated into the algorithm and is used to adjust ranking as well.

The Caveats

Even when considering the mathematical equation above, one also has to account for the PageRank being summarily dismissed at the source or at the destination of the link.

There are several different signals that could cause an otherwise high quality link to be dismissed entirely, including but not limited to:

The presence of a nofollow attribute on the link source

An x-robots tag directing nofollow for all links on the page or domain

A nofollow directive on the source page

A noindex directive to block indexation of the page (this will not function exactly as a nofollow, but can reduce the ability for search engines to discover the links)

A chúng tôi command to block indexation of the page (this will not function exactly as a nofollow, but can reduce the ability for search engines to discover the links)

A canonical, rel alternate or hreflang tag pointing to a page that blocks links in any way or which is not properly reciprocated

A noindex directive of any kind on the destination page

A failure to render the destination page, either through a 4xx error or a 5xx error

A 302 redirect between the source page and the destination page (this is debated hotly among SEOs)

A series of redirect “hops” that exceeds the recommended number (currently thought to be 3, although again, debated hotly among SEOs)

If Google discounts it because they think it is sponsored (this is in their sole discretion)

PageRank, or any other form of link authority measurement, must be “clean” of many negative signals that can impact the final link value. If you need some help checking to see that all of these signals are lined up, this article by Glenn Gabe does a nice job and also provides some good tools (including the SEO Site Tools extension, which I also use).

The Marketing Answer

All of the above might have you feeling a little overwhelmed. If you seek links and relationships that are:

Highly authoritative

Highly relevant

Topically related

…you will find that you succeed at link building.

Any link that brings quality traffic to your site is a good link, whether it’s nofollow, or not authoritative, or not very relevant.

A highly relevant link can be just as valuable as a highly authoritative link, just in different ways.

Highly Authoritative

How do you know if a link is highly authoritative?

Well, most high authority links will be obvious. They’ll be from household names like online news sites or review sites, or from well-known practitioners in a field.

For example, a link from a site like the New York Times, Wall Street Journal, or Forbes would always be valuable. Similarly, even if you aren’t in a tech field, a link from a site like Gizmodo or TechCrunch is valuable. These are all high authority sites overall, not just in a specific field.

It gets a little harder when you get into niche fields where the authorities may not be household names, but you can still tell if a site is authoritative or not in a few different ways:

Use the smell test. Does the site look legit? Is it free of spelling errors? Does it seem focused on a topic or a series of related topics?

Would you pay to put a link on this site? If so, others probably already have. Look at what other sites they link to. Do the links seem mostly nofollow, or do they use affiliate codes? Would a link on this site to your site look like it belongs?

Check backlinks with a third party tool like Majestic or Moz. But remember, just because it doesn’t have a high “Domain Authority” or “Citation” score doesn’t mean the site isn’t valuable.

This is a good time to point out that I think it’s pointless to look at individual “page authority” and “domain authority.” I know that a lot of tools (Moz included) use this terminology, but I think it misses the point of what a link is supposed to be about.

The purpose of a link is to:

Provide context.

Define a topic.

Explain an idea.

Provide further resources for a topic.

The main goal of a link should be to get more traffic, with link value to search engines as a secondary benefit.

Scoring pages based on their link authority misses that point entirely. If it’s a useful page, you shouldn’t not link to it just because it has a low “authority.”

Highly Relevant & Topically Related

Many of the tests to determine if a site is highly relevant are similar to the authoritative tests.

Smell test. You know if the site seems like it’s related to what you offer or not. Be honest with yourself. While women traveling may be shopping for pantyhose for their trip, it’s not a direct correlation to link your pantyhose site on a travel blog, and your site will look out of place. Look for a site about fashion instead.

Topic test. If the site looks legit, are the articles or content focused around a particular topic or series of topics? Often you will find in this step that a site has articles about iPhone cases, prescription diet pills, and SEO techniques all in one blog. In most cases, that’s a good indication that the site is not highly relevant and may even be considered spam.

Google a couple of the people on the site. Are they experts in the field? Does the site have social profiles that are updated regularly?

Google the site name with “reviews”. Do you see a lot of negativity? That can sometimes indicate that even if the site is highly relevant to your business, you might not want to be associated with them.

The tests above will help, but remember: even a site without relevant content can sometimes bring a good amount of traffic to your site, especially if the visitor profile is similar.


Try to focus less on what constitutes a “good link” and more on the idea of a traditional cross-sell. If you can find sites that have a similar customer profile to yours, with decent link authority and some relevant content, you’ll hit the jackpot every time.

Because even if the link itself doesn’t bear fruit with ranking (maybe Google will consider it sponsored or there will be an unknown x-robots nofollow tag), it will drive more traffic to your website.

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