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In the digital age, customers and consumers are becoming increasingly accustomed to having algorithms do the work for them. This means having the capabilities to use artificial intelligence to collect data about your consumer and customize their experience accordingly. Whether it’s through products you present to your customers, titles for a streaming service like Netflix, or other customized options, giving the customer a tailored feeling helps ensure retention.

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Background: The importance of personalization

Along with that comes increased competition—instead of operating as a closed unit within your community, many small business owners are now finding themselves fighting tooth and nail for brand recognition in the Wild West that is the World Wide Web. One of the biggest things a business can do to come out on top in this environment is offer a personalized experience to their customers.

This isn’t just based on anecdotes—there is measurable data to support the conclusion that tailoring content and offerings to your client’s wants and needs helps increase engagement and encourage repeat business. This article will list some of the most staggering statistics that help illustrate just how critical collecting and utilizing customer data for personalization is.

Stats about personalization

According to a 2023 study

conducted by Segment,

71% of customers report feelings of dissatisfaction when their shopping experience is not adequately customized to their individual needs. Regardless of the quality of your products—whether goods or services—presentation is key when it comes to engagement and retention in the fiercely competitive world of commerce.

SmartHQ study

A study by SmarterHQ showed that 70% of millennials—defined as those born after 1980 but before 2000—reported frustration when they received emails and snail mail from companies that were not tailored to their unique consumer profile. Businesses can do more in this area to ensure that their customers feel seen when sending out correspondence, helping to ensure that this correspondence results in conversions.

In a crushing blow to small businesses everywhere, in the same survey as the one listed above, this same age demographic reported checking Amazon for alternatives if the company they were shopping with did not present adequately customized results. At 47%, that means that nearly half of millennials will shop on Amazon if other businesses fail to deliver products in a personalized manner.

The number of consumers who believe that retailers need to improve on their personalization efforts is inching towards half, with 36% responding “Yes” when asked whether or not retailers need to do more to offer increased customization to consumers by Retail Touchpoints. This shows a growing sense of dissatisfaction in the “Digital Native” generation when it comes to the level of personalization offered by most companies.

Accenture study

Perhaps the most staggering statistic on this list, and the one that best demonstrates the need of retailers to respond to the consumer’s demand for personalization, is that 91% of respondents said that they are more likely to shop with businesses and brands that offer better personalization over ones that are not, according to a study conducted by Accenture in 2023.

According to Accenture, 74% of customers also believe that the ability to create “living profiles” makes a brand or company more appealing than those that only allow consumers to fill out a few basic questions. This means allowing customers to include a comprehensive list of preferences so they can easily have items and services that match their needs—suggested to them on your website. 

This shows that customers are tired of scouring the internet looking for something they need under piles of things they don’t. Businesses that can fill this gap by finding something to suit the customer’s needs simpler and faster have a high-value proposition to offer consumers.


It isn’t easy finding new ways to do business in the competitive landscape that’s quickly becoming a highly corporatized society. That being said, customers will engage with brands and companies that treat them like people instead of numbers. If you want to set yourself apart, it means meeting the needs of a market with a growing number of customers seeking better personalization.

This may mean turning the way you do business on its head and restructuring from the top down, for example, building better algorithms and product filters to help customers find what they need quickly. This helps reduce bounce rate and prevents customers from choosing another website that will succeed where you may have failed—such as Amazon.

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The Importance Of Event Marketing For The Success Of A Business

In recent years, more organizations have started to host events to grow awareness about themselves in the market. The step is also aimed at achieving sales and positioning through establishing connect with the target audience and leveraging face-to-face relationships. Well-planned events can bring benefits that are far-reaching in scale therefore transforming the face of a business.

Here is the importance of event marketing for the success of a business –  

Boost your conversation rates

Events are hosted to market brands and help them sell their products or services. Whether a company is into B2B or B2C, it can always leverage the impact of event to forge human relationships and in turn positively impact their conversion rates. Both businesses and customers will come face to face where the latter can clear their doubts, get assurance of quality and then establish a bond with the company. A lot of companies took event as an opportunity to drive sales and increase their ROI.

Related: – How Artificial Intelligence is Changing the format of Digital Marketing

Increase your brand awareness

When businesses host an event, they basically give potential customers a chance to find them. Hosting an activity is always quite helpful in letting people interact with the brand. A lot of companies use events to offer free samples to their customers to increase their brand awareness. Some events have guest speakers, freebies, discounts etc to catch the attention of the target audience and build the brand. Plus, the event photo and other information can be shared on social media to get more mileage out of them easily.

Building brand affinity

Related: – Top Digital Marketing Services for VAT Application

Grow relationships with the target customers

People crave fruitful relationships more than anything else. Brands should thus focus on enriching them with stories and magic so that they can feel a sense of connect. Without building an interpersonal connections, no business can benefit from event on any scale. You can host an event to show existing customers how much they mean to you and this will definitely reflect in your conversions. If an event is hosted to value the existing customers, then you can be sure about amazing results and better returns for your investment.

Establish thought leadership and credibility in the market

By using event production, a company can establish thought leadership in the market and show to their audience the domain-leading expertise and skills they possess. You can take steps that add value to potential customers whether directly or indirectly and prove your utility in the market. To gain a leadership position and build trust in the market, you need to use event judiciously and with the interest of the target audience at the forefront. You can get a speaker discussing about innovative concepts and show how much you’re keen on adding value to the industry.

Clearly, events can prove magic and beneficial for any company if used rightly and open the door of prospects as well.

The Importance Of Patient Charts

Patient medical charts display a patient’s key medical information so practitioners can make more accurate diagnoses and develop treatment plans with better outcomes.

The information found in patient charts includes demographics, medications, family history and lifestyle.

All medical professionals involved in a patient’s care can access the patient’s chart, though the chart technically belongs to the patient.

This article is for medical professionals looking to understand all the ins and outs of patient charts.

In a way, patient charts are the crux of the medical industry. They substantially increase the likelihood of positive patient outcomes and give medical professionals the general patient profiles they need to develop meaningful treatment plans. Virtually every reputable medical practitioner uses them to guide their clinical decision-making. Read on to learn why patient charts matter and how you can use them.

What is a patient medical chart?

A patient medical chart, commonly referred to as just a patient chart, is a complete and total record of a patient’s clinical data and medical history. Typically, patient charts include vitals, medications, treatment plans, allergies, immunizations, test results, patient demographics, diagnoses, progress notes and reports. All information in patient charts comes from nurses, lab technicians, physicians and other practitioners involved in the patient’s care.

The importance of patient charts

Proper patient care involves addressing a patient’s symptoms in the context of the big picture. Patient charts are that big picture. The comprehensive patient data they provide gives you all the information you need to make proper diagnoses, prescribe appropriate medications, order appropriate bloodwork and set up robust treatment plans. Without patient charts, even highly experienced doctors can misdiagnose patients or set up treatment plans that yield no results.

Additionally, medical billers and coders rely on the information in patients’ charts to generate medical claims. Claims are then submitted to payers like insurance companies in order for practices to collect the money they are owed for services rendered. Without a comprehensive medical chart, it is virtually impossible for medical billers to effectively do their job. [Looking to improve how you track patient charts? Read more on how to choose an EMR system for your practice.]

What information is included in a patient chart?

A typical patient chart includes the following information:

Demographics. This data is important to have since a patient’s race and gender can predispose them to certain conditions.

Medications. When you know which medications a patient is taking, you’ll know whether you should increase or decrease their dosages. You’ll also have an easier time deciding whether additional medications are needed.

Allergies. Prescribing medications to which a patient is allergic is obviously a bad choice. However, if you don’t know the patient’s allergies, you could easily make this mistake.

Family history. This information matters, since seemingly innocuous symptoms or lab results can indicate the earliest phases of a condition common in the patient’s bloodline.

Medical history. Knowing when a patient last saw primary care physicians and specialists gives you a timeline that’s key to determining which treatments have and haven’t worked.

Immunizations. You can likely rule out certain illnesses as causes of a patient’s symptoms if the patient is vaccinated against the pathogen or otherwise immune.

Surgical history. If a patient has had a certain type of surgery in the past, then perhaps some of their current symptoms pertain to unexpected consequences from that surgery.

Lifestyle. Knowing a patient’s lifestyle factors such as smoking, occupation, alcohol use and exercise level can help you make more accurate diagnoses.

Developmental history. Especially in pediatrics, motor skill disorders and learning disabilities could tie into a patient’s current symptoms.

Pregnancies, if applicable. Pregnant patients may be unable to take certain medications, and some symptoms are more common in the weeks and months after pregnancy.

Key Takeaway

Patient charts include demographics, medications, allergies, family and medical histories, immunizations, surgical history, lifestyle details, developmental history, and pregnancies.

Example of a patient chart

Patient charts vary in appearance based on the EHR system (also known as an EMR system) your practice uses. Below is an example of what patient charts look like in athenahealth’s EMR system. For a closer look, read our review of athenahealth’s medical software, which includes its EMR system, athenaClinicals.

Source: athenahealth

Digital charts like these can usually be customized by healthcare providers to suit their preferences. Most EMR systems also offer the ability to create templates and favorites lists, making it easier to navigate to frequently used tools, diagnoses, prescriptions and lab orders. Healthcare providers are also able to send these charts securely to other healthcare providers when needed, cluing in a patient’s other care teams on relevant information your practice might have uncovered during their last visit.

 On the other hand, a paper chart might look like this:

Source: chúng tôi professionals highly encourage EMR use over paper charts. The Centers for Medicare & Medicaid Studies (CMS) previously offered incentives to encourage adoption; however, organizations that fail to meaningfully implement medical software now face penalties to Medicare and Medicaid reimbursements. To learn more about why EMR software is superior to conventional paper charts and why regulators are pushing for mass adoption, visit our reviews of the best EMR software providers.

Who has access to patient medical charts?

Patients can access their own charts via the patient portal, as can any nurses, lab technicians, physicians and other medical personnel involved in their care. However, the chart ultimately belongs to the patient even if it’s stored in your EMR, as patient charts contain sensitive patient information. Patients can thus demand their medical records from you at any time or grant access to anyone they desire. They can also demand that you rectify any inaccuracies.

Did You Know?

Technically, a patient chart belongs to the patient.

EMRs and patient medical charts

By definition, EMRs are digitized versions of traditional patient medical charts. These digitized versions make the information in a patient chart significantly easier for all your medical staff to quickly access. Instead of rifling through paper records, you can just load your EMR on your computer or phone, open your medical software platform and then access your patient charts. 

EMR patient charts are also better for comprehensive care, as everyone involved in the patient’s care can add their encounter notes to the same digital document. Then, when the next medical professional encounters the patient, they’ll have all the information they need, ordered chronologically, to properly care for the patient. The result is a more thorough, streamlined care experience for patients and providers alike.

Technically, “EMR” describes solely digital patient charts, whereas “EHR” – with which the term “EMR” is often used interchangeably – describes EMR and additional tools for improving patient care and communicating with other healthcare providers. These tools include electronic prescribing and lab ordering, as well as telehealth technology and interoperability measures for communications with specialists and physicians outside your practice.

In short, EMR includes solely patient charts, and EHR makes EMR easier for practices to work with. To learn more, read the Business News Daily guide to EMR vs. EHR.

Importance Of Blogging For Social Media

You all might be thinking that Social Media is only used for posting content and engaging creatives that grab users’ attention. But it is not so! Although not all social media channels require blogging but some social media channels such as Quora, tumbler, medium, and LinkedIn require blogging. You can post small to large articles to increase the ranking of your website in Search engines.

Many people incorrectly believe that blogging is dead as a result of the growth of social media. This is the falsest statement anyone could think of. Blogging is still popular, with 77% of internet users reading blogs on a regular basis and to grab the attention of these viewers, blogging is important. Here in this blog, we are going to tell you the top 5 reasons why blogging is still significant for social media platforms.

What is Blogging?

A blog, sometimes known as a “weblog,” is an online journal or informational content on a website that is published on a regular basis by an individual, group, or organization. It is written in an informal or conversational tone and offers facts, figures, and insights that users want to know.

Blogging is considered an art. The more you write better, the more it increases the curiosity in users to read your blog. There are many bloggers all over the world but writing a perfect blog is not everyone’s cup of tea. To write a successful blog, you must include certain elements in it. These elements are −

High-quality content

Attractive headings

Regularly updated content

Involvement of readers engagement by asking questions

Good user interface by constructing an attractive website for blogging

Including pictures and graphical representations in the blogs

Top 5 Importance of Blogging for Social Media

Having a blog is a huge asset for social media marketing because it stimulates your engagement there. Sharing fresh material increases social media engagement and increases the visibility of your company as a whole. There are many benefits of writing blogs for social media. Read below to know the top 5 importance of blogging on any social media channels.

Boost visibility on SERPs

Businesses may increase the visibility of their websites to users using search engines (like Google) to find goods and services by optimizing web pages and blog posts. One of the 200+ elements the Google algorithm takes into account when determining a site’s position on its search engine results page (SERP) is the number of indexed web pages or backlinks.

Backlinks are basically created by writing a unique and catchy title and attaching it to different social media pages. Actively promoting a business on Facebook, Twitter, and other social media sites will help it rank higher in search results. These social media accounts are a great way of backlinking your blog content to boost visibility on SERPs. In this way, a company has a chance to draw in more customers if it ranks highly on the first page of search engines like Google, Yahoo, and Bing.

Brings Trust in the Brand

It takes dedication and works to establish your company brand’s legitimacy and trust on social media. A business can speak authoritatively on related topics related to their sector via blogging. A blog can discuss a company’s processes, motives, aims, goals, and culture clearly to the audience. It operates independently of the noise present on the company’s social media platforms.

Helps in Generating Sales Drives Audience to Your Website Brings Long-term Result

Have you ever seen a fantastic post or creative on social media that you wanted to share only to find out it was published months or even years ago? And you are too late to find that content online? The same things happen in blogging. After the day you post it, the content doesn’t suddenly vanish. No matter how many months or years pass, it will still be available for others to read. It can get famous at any point in time. Your old content can definitely be useful. The best aspect is that you can reuse it on social media and increase your exposure by reusing it.


The Services And Importance Of Android Application Development!

Smartphones have overwhelmed the digital technology, and everyone is using mobile phones to connect with the people around the globe. The software technology has made posh progress in building various mobile applications for enterprises. 

You have already heard about the word “Android” and “IOS” these both are the mobile operating software that allows various applications to run on multiple smartphones. Android applications gain much importance with the massive usage of smartphones. The mobile phone with the Android operating system provides various mobile applications according to your needs and requirements. 

 The software development companies provide android and IOS operating system based applications to run on smartphone devices. The Android App Development Services offered by software development companies play a vital role in delivering various mobile applications with a high-quality interface of the application. 








Online Shopping


Mobile Banking


Online Meetings


Educational Stuff

Each Enterprise must work by taking services of software technology for competing for its competitors in the market. E-Commerce business in this tech era is getting more popularity and success in terms of high sales and revenue. For the successful accomplishment of the company, it’s imperative to launch a mobile application for providing the quick and best services to the customers.

If you are running an enterprise, then you must get a mobile application for the customers in gaining positive consequences in the market. People use smartphones, and mobile application is the best way to interact with the customers to get maximum sales ratio. 

There are many mobile application development services provided by software development companies according to the demands and requirements of the Enterprise or clients.  Some Services are given below:

The service provides custom android applications according to the needs of the client and business requirement. You can customize your existing mobile application by bringing the innovations and innovative features in it. The experts not only develop the mobile application but also provide the best quality reliable product to compete with your competitors.

The custom android application is favorable to your business in launching online services to the customers. The features and tools can assist in boosting sales and revenue of the company.

It’s the valuable service provided by the software development company by ensuring the high-quality design and look of the mobile application. UX/ UI design services assist in developing the attractive and straightforward interface of the mobile application for the better performance of the software.

 The experts understand the customers’ requirements and develop an android application with a simple look and modified features.

Web-based applications require highly skilled and experienced for providing the best services to the client. The experts manage all the front- end, back-end, design and customization of the android mobile application. Web-based applications assist in searching the material online by providing the custom browser database.

It’s the vital service in detecting the bugs and flaws in the mobile application. The experts by finalizing the development and customization of the software check its durability and functionality with the help of various testing tools.  



Android provides a free software development kit (SDK) that reduces the cost of Enterprise on expensive development kits.  The software developer provides the android mobile application at a low cost by simplifying the launching process.


High Technology Framework

Android provides high technology framework by utilizing the latest technology, and you can get open source benefit from licensing. The simple operating system offers quick access to mobile application services to your customers efficiently.


Customization and Integration

Android provides easy and quick channels for integration with other mobile applications. The customization of a mobile application offered by android plays a vital role in making the application more attractive and functional. You can develop mobile application and integrate with it easily according to your business requirement.

Importance Of Systems And Routines


First, allow me to introduce myself. I’m Phil Svitek, AfterBuzz TV’s Chief Operating Officer ever since its inception back in 2011. For those unfamiliar, AfterBuzz TV is a leader in TV discussion. In fact, it’s been dubbed “the ESPN of TV talk.”

In order for me to run such a large scale entity, it’s important for me to have systems and routines in place both on a personal and company level.

First, let’s truly define what I mean by routines. Routines equal what you will automatically do, no matter what. Mind you that right now, I imagine you to eat daily. However that doesn’t mean your eating is a routine unless there’s structure behind it. Structure is the backbone of routines. As website Examined Existence puts it, “Routine provides a sense of structure and familiarity. Structure is a way of organizing your life so that it makes sense to you. You wake up with a sense of ownership, order, and organization of your life.”

When it comes to systems, it’s a way of saying how you carry out the routines or processes. The actual steps and procedures that go into the specific routine. The better the system, the more effective your routines are.

Let’s begin by talking about the individual as that will help isolate the principles before expanding them out to a larger context.

build good habits,

break bad habits,

increase efficiency and allow you to knock out tasks faster,

negate willpower and motivation,

help you become better at tasks,

can save time on the back end,

help prioritize,

reduce the amount of choices you have to make daily,

create momentum and self confidence,

reduce stress and

track your success.

Time to analyze these. In my first episode I discussed the importance of good habits. Feel free to check out my video called Why Practice Doesn’t Make Perfect… for more detail on this. The link is in the description. But right now, trust me when I say habits are extremely important for your success. It’s why your parents told you to clean your room and other seemingly annoying tasks. They were trying to instill good habits. They just never explained it as such. The reason your efficiency increases is because it’s a byproduct of increasing good habits and decreasing the bad ones.

Another reason for such increased productivity is because your mind will start to associate settings and times with tasks and therefore go automatically to work on them. For example, professional writers have a place they normally write at. The best ones, generally, have set times they write. When that writer sits in that seat at that time of day, the mind already knows what to do. It knows the writer wants to fill the page with meaningful words. The book War of Art talks about the importance of exactly this routine. When the writer first begins this routine, she may end up sitting on that chair for five hours and fill less than half a page. But as the writer continues doing this practice daily, eventually the muse, as the book describes it, will take note of the effort the writer is devoting to her craft and will gift her as such with words to type out, creating the masterpiece she sought after. The more the writer does this, the more gifts she is bestowed from the muse. I can vouch for this from personal experience. In fact, take this video series for example. At first it was hard, but now I’m finding it easier to draft up my lessons because of the routines I’ve set in place.

Routines will negate willpower and motivation. Take a trend in America like dieting. If you have routines in place, like making your own healthy breakfast each day, you won’t be tempted to resort to bad food not part of your diet. It won’t even cross your mind because the act of making that breakfast is so automatic. Now, I caution you, to make this work you have to also create a healthy shopping routine so you don’t buy crap at the grocery store. But by doing this, you eliminate the need for your mind to ever drift and wonder what it wants for breakfast. You make your shopping list and that’s it. In and out of the store just like that!

The reason routines can save you time on the back end is because it forces you to do smaller, incremental portions of the tasks. For example, if you keep your room clean and tidy, spending 5 minutes a day to ensure that, you won’t be left with a disaster to contend with at the end of the month and have to scrub and dust everything.

Having routines in place helps you prioritize by the fact that you’re forced to lay out which things are important enough to have routines. What are the tasks that benefit you the most daily? Sticking to these routines thoroughly eliminates the random aimless ideas and temptations that you may have. Ideas are great, but they have a time and a place. Too often people chase them without much return, mainly because they start but never finish. Nowadays, the social media wormhole eats up people’s time. This is because they check it throughout the day instead of allocating a certain time to it and only doing it during those time. Routines make you focus on what is important to you and therefore the action steps will be accomplished as opposed to randomly going from meaningless task to another.

Routines eradicate a lot of useless decision making and instead allow you to focus on only the decisions that matter. Scientifically speaking, the human brain uses the same amount of compute power, if you will, to make decisions no matter how big or small they may be. And each day, we only have so much compute power to spend. Why waste it on useless drivel? Einstein was so vehement about this notion that he dressed the same each day in order to not have to spend time thinking about what to wear. Or trying out outfits or even shopping for that matter. Others, like Steve Jobs and Mark Zuckerberg, have followed in his footsteps. Former US President Barack Obama says this on the matter: “You’ll see I wear only gray or blue suits. I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.” He also goes on to mention that research shows the simple act of making decisions degrades one’s ability to make further decisions.

Now, how do routines create momentum in your life and build your confidence? Easily, that’s how. If you get better at something that is important to you and you see that your willpower is stronger because of routines, the result of that will propel you to be even better and better. Seeing what you’re able to accomplish will boost your self esteem. You’ll feel proud that you were able to do it – do what only months ago may have seemed impossible, depending on the routine. Certainly people who never work out and then one day begin have these moments if they stick to it long enough.

Because you’re not having to spend as much time thinking about frivolous things, you’ll feel less stressed. Remember what Examined Existence taught us – “Routine provides a sense of structure and familiarity. Structure is a way of organizing your life so that it makes sense to you. You wake up with a sense of ownership, order, and organization of your life.” When you have ownership of your life on a daily basis, you don’t feel stressed.

Lastly, with such routines in place you’re able to each day gauge how well you’re doing. You’ll be able to measure your progress and see meaningful, viable results.

To set you up for success and create the best routines, we have to go back to the basics, which is a lesson I covered at length last week. I encourage you to check it out – the link as always is provided in the description so you can do just that. What I mean by the basics though is routines help to streamline the sometimes mundane and tedious or certainly repetitive daily tasks like sleeping, eating, exercise, etc. And these tasks are the foundation of a healthy life. Doing these fundamental aspects well will allow you to excel in your more loftier goals.

To start the process of creating routines go into your calendar and start blocking off time for these activities. Write in when you’ll sleep. Write in when you’ll wake up and get ready. Add in periods for eating and build in breaks. This way you’ll not only do them but you’ll do them at the same time each day.

One of the killers of routine are our smartphones. I touched upon it earlier with our incessant social media checking. But emails and texts can be just as bad. We all get lots of emails and texts throughout the day. Instead of always reacting to every single one feeling like you need to handle it in that moment, which takes you away from your current task, just take care of it during your blocked out time for email checking. If you want you can section off two times in the day.

By the way, there’s scientific studies that indicate it takes the mind 20 minutes to fully hone in on the task that you’re doing. So if you’re constantly distracted every time you get to work on something, you’ll either never get it done or the final product will suffer tremendously. This is why dedicating chunks of your day to specific tasks is effective.

Also, schedule out moments for your family, moments to just relax, learn and read, whatever. By doing this, you’re helping determine how your day reflects your principles and goals. It’s prioritizing at its inception.

Many people create to-do lists for the day. I think these can be great. One of the tricks I suggest to you is to create your to-do list the night before. That way you wake up motivated and ready to go instead of thinking about what you need to do that day.

Now, how you do all of these things – do you use a Google Calendar or a physical one, do you use Wunderlist for your to-do list or sticky notes – these are all examples of systems you use in helping you carry out these routines. Systems in large part deal with how you organize yourself so you can maintain your routines. Let’s say you do keep physical calendar instead of an electronic one. Will you make sure you always have it with you? What are the steps you do to ensure that? If you keep an electronic calendar and refer to it from your phone, how are you ensuring that your phone is always charged? Questions like this help form the necessary systems you need to put in place to carry out these routines.

Part of creating routines is setting up automated systems with tasks that can be automated so that way you only have to deal with them occasionally instead of weekly or worse, daily. For example, when it comes to saving and investing, experts will urge you to set up automatic transfers from your paycheck to go into both buckets. It prohibits you from not growing your savings because it eliminates your involvement. Where you should be involved is checking in on a quarterly basis to see your growth and with your investments re-balance them to be an ideal diversification – for more on that I recommend looking up Ray Dalio’s All-Weather-Portfolio.

Let me caution you again. Routines are great but don’t be rigid with them. If something isn’t working, adjust. It may be minor adjustments to your systems or processes rather than whole sweeping changes. For example, part of my routine is to check twice a week to refill my dog feeders. The dog feeder is a system I use to feed my dogs so I don’t have to worry them not getting fed if I end up in a late meeting. Automation at its finest. But initially the feeders weren’t working properly because the dog food I was using was too big to be dispensed. So I adjusted and bought smaller dog food that worked.

Alright, time to discuss how systems and routines benefit businesses, whether small or otherwise. My biggest recommendation when it comes to managers is to begin by assigning roles to your direct reports rather than tasks. Doing this allows the direct reports to understand their place within the context of the company and know what part of the greater whole they serve. Work with them to identify the daily tasks required of their role and then they can begin to identify how they’d like to best structure it for themselves. If from experience something they suggest won’t work, or won’t be as effective as something else, explain to them why.

In a company setting, the emphasis becomes the systems set in place. Without the right systems, a company is setup for failure. Bar Rescue’s Jon Taffer knows this all to well. On his Paramount show, he goes into a new bar each episode with the goal of revitalizing it and turns it into a successful one. The problem in almost every episode begins with the owners not being strong leaders. I almost guarantee they don’t have routines in their lives. And that translates to the business by them not setting up proper systems. One of Jon Taffer’s phrases on the show is, “Management failed the staff today.” This is so true. In an ideal business, the business should be able to operate no matter what. There should be no bottlenecks. There should be clear instructions for every role and every task. Deadlines should be created. And so on.

Putting together a successful bar system is something Jon can do in his sleep at this point. But a system is useless if people don’t use it. More importantly, if management doesn’t enforce it. That’s where the real crux of Jon’s work really lies. He doesn’t rescue bars. He rescues people. He gets them back to positive routines and habits. That is precisely the reason why I began with that portion of the lesson. Everything in a successful business operation begins with the individual. Everything begins with you and extends outward. Once Jon is able to help the owners and staff, the system is easily fixed.

As a business owner or manager, the stronger the systems you have in place, the higher the standard you’ll be able to keep, no matter who steps into the role.

Also, I highly recommend checking out Jon Taffer’s show Bar Rescue, regardless if you’re a bar owner or not. There’s lots of takeaways. Secondly, check out the Bar Rescue After Show on AfterBuzz TV for even more insights.

So there you have it. There’s the importance of routines and systems and how to approach them. As I always like to do, here’s some more quotes to help reinforce today’s lesson.

“The secret of your future is hidden in your daily routine.” – Mike Murdock

“Scheduling downtime as part of your routine is hard but worth it, personally, even professionally.” – Daniel Goleman

“Fixing bars is easy. Fixing people is tough.” – Jon Taffer

“In order for any business to succeed, it must first become a system so that the business functions exactly the same way every time down to the last detail.” – Rick Harshaw

“An organization’s purpose and goals set the direction. Measures focus the energy on the outcomes. Processes create habits, and habits drive the culture. You can teach skills and concepts. You can even create momentum (and a few smiles) through inspiration. But investing in skills and inspiration is a waste of money if there are not processes to reinforce your purpose and principles. The creation and continuous refinement of work processes is a mandatory practice in the Results Rule! organization, regardless of the industry.” – Randy Pentington

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