Trending November 2023 # Straightforward Website Marketing: 3 Simple Strategies That Work # Suggested December 2023 # Top 11 Popular

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SMEs with limited time and budget should follow these simple strategies to get results in 2023

 Your website is the face of your company’s digital marketing strategy, yet one of the most common critiques today is that websites are too complicated. Sometimes it’s a case of gamification taken too far or overuse of the popular, but visually intense parallax format – a busy website, overdesigned or poorly formatted is simply difficult to use. What’s more, creating such a site, and maintaining an equally deep marketing presence on social media or via email, is time-consuming and may not pay off.

A critique that we encounter far less often in the digital marketing world, is that a website is overly simple, but that doesn’t mean such sites don’t exist. Rather, the overly simple website tends to be described differently: they choose unattractive fonts, lack visual interest, or don’t implement their content effectively.

Look at these manufacturer sites; proposed on the premise that they would make important information easy to find, they fall quickly into the trap of the overly simple. Rather than appearing straightforward, however, they seem to lack aesthetic consideration and could have been built by someone with little coding knowledge. Today, such sites are often accompanied by too little social media use and marketing moves that lack professional polish.

Ready to change your company’s digital marketing style and add a little flair? Build your presence while staying streamlined by implementing these three digital marketing strategies. Combined, simple, and straightforward strategies make for success.

1. Use a Simple, effective page design template

Website templates are the perfect tools for helping inexperienced designers create professional, straightforward sites. Most often, the least appealing sites are those that lack an evident template or that have failed to add the little touches that take a plain template from boring to bright.

If you’re not sure where to begin when building your website, consider a platform like SimpleSite. As the name suggests, SimpleSite is an easy to use web design platform, offering limited design templates and a small set of construction tools, allowing users to set the number of columns for content, select the font, and customize the header image. With SimpleSite, you can also add e-commerce features with ease; these tend to be among the more difficult site segments to create, but SimpleSite virtually does it for you. Need some extra information? Check out this page for a review of SimpleSite website building features.

Another option for building simple websites is WordPress. As you probably know, WordPress is a well-known site building platform, but it takes a little more expertise to use than SimpleSite. On WordPress, you have access to a great number of free and paid templates and hundreds of site widgets that can enhance your site’s functionality – you can create photo galleries, build in social media links, add a blogroll, and much more. WordPress is used by many successful bloggers and is highly flexible in terms of what it can support.

Though templates are used for thousands of sites – and unarguably create a lot of very similar pages – a great template filled with high-value content is still an indispensable tool. Don’t skip the template just because it might make your page look like other sites.

2. Choose your channel focus

Another common mistake that companies make when trying to develop their digital marketing presence is failing to assess the many social media channels available. Instead, many companies opt to spread themselves thin, expending all their energy on keeping up with their long list of social media accounts. This isn’t a good strategy and tends to stem from a philosophy that lacks a clear sense of market. When you know your market, you don’t need to divide your attention. This radar or Bullseye framework is a great way to review your channels to gain focus.

Instead of trying to reach everyone across all networks, choose one social media channel to be your main focus. This allows you to invest modestly for greater returns and produce higher quality content for your audience. Just make sure you do your research first – find out what sites your clients prefer and target those venues. Most social media sites break down strongly along demographic lines, so it’s just a matter of figuring out where your company fits.

3. Drive contacts through a focuson opt-in

Email marketing may be one of the oldest digital formats, but users still rely heavily on emails for product and promotion information. Unfortunately, many also ignore these important messages because they feel they’re receiving too many of them. This makes the majority of email marketing wasteful for both companies and their clients.

Instead of sending out emails every time something changes on your site, or several times during the course of a promotion, slow down your pace and target your audience more effectively by allowing them to opt in to a stable schedule of emails. This may tie your hands to some degree when it comes to scheduling promotions, but if you’ve promised your audience they’ll only get one email per week and you start making endless exceptions, you’re more likely to land in their junk pile.

Simple Not Simplistic

At the end of the day, the best digital marketing strategy is one that’s simple and straightforward, but that focuses on the right details – it isn’t simplistic. A simplistic strategy underestimates your audience and doesn’t serve your company’s full potential, but a clear and simple one makes the most of your time and money. Do right by your company and by your clients by offering your best and keeping your digital marketing simple and smart.

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Marketing Website Accessibility In The Age Of Assumptions

Offering website accessibility services has attracted enthusiastic interest from digital marketing and web design companies seeking new revenue streams.

Ground zero is overcoming accessibility assumptions, myths, biases, and even misguided marketing about what accessibility is and who it is for.

Which Leg Is First?

When you put on your shoes, which foot do you choose first? Is it your left foot, or right foot? Do you sit or stand on one leg and then switch legs? Do you wear shoes? Do you wear socks with sandals? (Had to ask.) Do you own shoes?

What happens for people who do not have feet?

How often do web designers, developers, and marketers think about what we do, and how we do it? Why do we do it? When do we do it?

What happens when we can’t do it?

The assumption is that everyone can use our websites. They’ll figure it out.

There Is Gold in ADA Lawsuits

There once was a time in America where people lived, hunted and went to war over buffalo and boundaries, or a show of machoism between tribes.

When the country was “discovered”, a new group of people arrived and grabbed the land on the authority of a “chief” from somewhere across the big ocean who had never been there but assumed Native Americans wouldn’t mind a few changes.

Did they know who the people were who inhabited the mountains?

Was anyone brainstorming at a meeting with a gigantic whiteboard exploring all the ways to invade, create, persuade, trade with, sell to, convert, and otherwise dump a new system of life on people who could not use any of it?

No silly. Whiteboards didn’t exist back then.

The insult was the assumption by the British that the land was for sale at all.

How do you sell something you do not understand?

How do we build websites for people we do not understand?

Why do we build websites to sell products and services that target only the people we assume will be able to use the website?

According to the World Health Organization, at least 15% of the world’s population suffer from a disability.

The 2023 Midyear Update on ADA Website and Mobile App Accessibility by UsableNet found that:

ADA web-related lawsuits reached a rate of one lawsuit every working hour; over 2,000 a year.

31% of retail companies listed in suits since July 2023 have been sued multiple times

Industries receiving the most focus in web accessibility litigation include Retail, Food Service Industry, Travel/Hospitality, Banking/Financial, Entertainment & Leisure and Self-Service

When you stop to consider how much of the company budget goes towards digital marketing strategies and hiring SEO professionals to wrestle with search engines that change their business models every month, wouldn’t it make sense to provide an accessible website that will convert more visitors when they arrive?

Offering website accessibility services sparked some marketers to explore if they could automate accessibility testing or provide accessibility insurance policies to prevent an ADA lawsuit.

It would be a real gold rush if making websites accessible was so easy. How about a software application that codes it for you? Remember Frontpage for web design?

Understanding Accessibility & Removing Assumptions

Selling accessibility services is complicated. It’s not just about the costs. The difficult part is overcoming assumptions about why accessibility is important to web businesses.

From my personal experiences, educating prospective clients on website accessibility takes time.

Inclusive web design has never been a favorite area for stakeholders.

Usability and conversions are. Mobile design is. Performance is hot.

But website accessibility is like entering a new country and ignoring how things are done there.

At first glance, it sure looks easy enough to set up accessibility testing or design services or provide products like accessible plug-ins, WordPress themes, and automated testing apps.

One example is to simply write up a marketing campaign about the surge of website accessibility ADA lawsuits and how business websites are easy prey.

Convince prospective clients that you can save them enormous legal fees by performing accessibility tests to find all the accessibility errors that fail WCAG2.1 Guidelines.

Run some automated tests, produce a report with findings and walk away with a check.

The most common mistake is marketing accessibility design and testing as a once and done process.

Small businesses say no to accessibility testing because they have limited financial resources. They may be less likely to have a designer who knows how to design for accessibility.

Perhaps they purchased an inexpensive ready-made website, love it to pieces, and truly have no idea whether certain people are unable to use it.

This target market is terrified of the stories about ADA lawsuits. More than once I am told that a lawsuit will put a small company out of business.

Making accessibility services affordable makes sense. It also requires tremendous patience and a willingness to help these smaller businesses with education and ongoing support at fees they can tolerate.

Larger companies with bigger budgets are more inclined to invest in accessibility testing to satisfy their curiosity or take the offensive approach to any potential ADA lawsuit.

They require staff trained to fix issues that appear in accessibility reviews or a willingness to outsource accessibility specialists.

At the corporate level, interest in setting up an accessibility department increased, creating permanent jobs and a desire to “bake in” accessibility from the start, into the development process itself.

A positive outcome of providing accessibility testing or design services depends on the expertise of the people doing the work. This includes project managers, salespeople, web designers, web developers, and accessibility specialists.

But first things first.

How well do you know how people use websites?

Do any of your assumptions or biases prevent inclusive web design?

Assumptions, Biases & More Fairy Dust

Way back in the early days of search engines Mike Grehan, CMO & Managing Director of Acronym, researched and wrote an in-depth, 350 pages book called “Search Engine Marketing, the Essential Best Practice Guide.” The book shattered myths about the profession and provided sound practices and guidelines.

Finally, someone had the courage to stand up and say that ranking in search engines required more than magical fairy dust.

There were concerns that search engines would wreck the art of true information seeking.

“Web Dragons: Inside the Myths of Search Engine Technology” by Ian H. Witten, Marco Gori, and Teresa Numerico, explored ideas about how the web would change communication forever and search engines might someday control information and how we see the world.

It was praised by major influencers employed by Google, Yahoo and Microsoft.

Web developers were inventing new programs to help build them.

Remember MIVA? ColdFusion? Hotdog? Frontpage?

Steve Krug saw the flaws in the work being produced. His book, “Don’t Make Me Think”, was written because websites were mazes for users just trying to get from point A to point B.

Peter Morville, author of “Information Architecture: For the Web and Beyond,” arrived at early conclusions about how web information is organized and made information architecture a vital piece of knowledge every web designer and SEO needed to learn. Suddenly we were classifying, prioritizing, and designing rules for how to find stuff.

Next came all the behavior studies and mountains of data gathered about how we make decisions, search, purchase and develop loyalty to brands.

With each area of exploration came software developed to automate the process. This included eye tracking, keywords, links, competitor analysis, webmaster tools, and Google Analytics.

But something has been missing.

Did we assume the web included everyone?

Do web site owners bring their own personal biases to their websites?

Even with Section 508 and WCAG and accessibility laws for public-facing businesses in each country, online businesses are not designed for everyone to use them.

Automating website accessibility may grant a peek at 25% of errors.

Touchy-Feely Matters to People

A business owner once said to me, “I don’t care about that touchy-feely stuff you do.”

He wanted to sell his products online but had no interest in meeting the needs of customers who could use his website.

People who use websites reward companies that build websites they can use.

This is just how it is.

And yet, there are countless websites that people struggle with.

The rise in website accessibility lawsuits occurred because some people were turned away when they needed assistance to do something on a business website that matters to them.

Some examples include wanting to download a coupon from a store website, order pizza, purchase products, book reservations, and access online art galleries.

Whether we are seeking information, looking for social engagement, researching, educating ourselves, looking for entertainment, or browsing for something new, everyone wants to be included as a valued user.

The bigger surprise is how we neglected to design websites that valued online business customers with the same consideration that is often legally required for places of business offline.

Our web design practices lack empathy for disabled persons or anyone with a permanent or temporary impairment.

Removing Assumptions From Web Design

“Let them call us if they can’t read it,” I was told by a company that refused to make their documents accessible.

Forcing a blind person to call for help to get a document because the web version does not work on their screen reader is discrimination. Not providing accessible content is against WCAG2.1 or Section 508 recommendations.

So, back to the gold rush of opportunity for companies wanting to add accessibility services. Do you know how to make documents accessible?

Before you jump in, it is vital to understand accessibility so that you can accurately explain why it is important for today’s business websites.

Assistive computer devices, software applications for reading, and mobile device accessibility settings help all people with sight impairments.

If you know someone who is colorblind, they are not seeing the same colors as you are.

If you know someone who uses corrective eyewear, they may rely on screen magnification or audible reading tools. They also struggle with contrasts and lighting, whether indoors or outside.

Should you add an accessibility plugin that allows people to adjust webpages so that they can use them?

Or do you build in accessibility and provide code in the background that responds to browser or mobile device commands to change font sizes, magnify or switch to dark mode?

Providing accessibility services requires vast knowledge about how to design for inclusion, test for inclusion and educate for inclusion. There are no shortcuts.

If you wish to provide accessibility testing as a service, you will need to know the different types of disabilities that are covered and what design practices are recommended.

By law in most countries, businesses must be accessible to customers. Even though a business may not have a physical building, for ethical and moral reasons, the same consideration applies.

Yes, the ADA Title III wording in the USA does not include “websites”. This has not prevented ADA lawsuits from website users trying to conduct tasks on business websites.

Automated accessibility testing tools do not find all the issues, but they are a nice exploratory lift. Accessibility testing is a combination of manual and automated methodologies. User testing with persons with disabilities helps developers understand what is not working or where improvements are needed.

Screen reader testing is done manually. The process is long because screen readers are unique to browsers, operating systems, computer devices – not to mention user habits.

Remember when I asked what foot you choose to put your shoe on first? This is something unique to you.

People who use screen readers also use them differently. For example, they may sort content by heading tags to find what they want faster or to help understand the content topic of the page.

Challenges & Protections

Adding an accessibility statement to a website is a service that some companies offer. These are policies intended to protect the website owner by being forthcoming with information about the accessibility compliance of the website.

If they did not test a form, or do not plan on making their PDFs accessible, this is information that should be included in the accessibility statement.

The statement describes:

What was done.

What level of compliance is met.

How to contact the company in the event they are unable to use the website.

Some companies provide an accessibility statement for a fee as part of their accessibility services. The theory is that it helps prevent any legal action when there is proof the company is making an effort towards accessibility compliance.

The challenge here is that the moment anything new is added to the website, such as an image, new form, design layout change, or blog post, if it is not coded to be accessible, the accessibility statement is voided.

The same is true for software applications and forms on websites, WordPress theme updates and third-party plugins. Regression testing is required to verify that changes meet the accessibility standards claimed in the accessibility statement.

Another area of growing concern is protecting designers, developers and companies hired to build or maintain websites built to pass accessibility standards.

What protects you from clients who refuse to maintain the finished product?

Another example might be choosing an accessible theme for WordPress and modifying the accessibility out of it either by accident or on purpose. The theme designer is not responsible for any changes to their compliant code.

Some companies must outsource third-party software that is not accessible, even though the rest of their website is.

There are circumstances where the developers of the third-party software are unable to update their software to meet accessibility compliance.

More and more contracts and accessibility statements are addressing these situations, but a vast majority of business websites are unaware and therefore potentially vulnerable.

The Accessibility Rabbit Hole

If you should decide to expand your knowledge about website accessibility, the good news is that most of the information is free to learn.

The bad news is that it may take years to educate yourself.

I am not afraid to admit that even though I have been conducting usability and conversions testing for nearly 20 years and included basic accessibility practices all along, when I went to apply for accessibility employment at the corporate level and was met with disdain by interviewers, it was a real shock.

In fact, I needed time to want to be part of the accessibility industry after meeting some of their leadership.

In trying to understand what was happening, I learned how deep the accessibility rabbit hole really is. It is not something to jump into lightly.

For digital marketers with a passion for conversions, the opportunities presented by website accessibility practices are wide open for you and your clients just by removing biases and assumptions about how people use websites.

There are people who have been building accessible websites and software for a long time. Search for accessibility podcasts to meet some of them.

Resources Referenced or Used in Research for This Article Books on Amazon

Web Dragons: Inside the myths of search engine technology by Ian H. Witten, Marco Gori, and Teresa Numerico

Don’t Make Me Think, by Steve Krug

Information Architecture: For the Web and Beyond, by Peter Morville

Inclusive Design Patterns, Coding Accessibility into Web Design, by Heydon Pickering

I Love You, Now Read This Book (It’s About Human Decision Making and Behavioral Economics) by Guthrie Weinschenk, J.D.

Research Papers

Understanding User Behavior in Naturalistic Information Search Tasks; Journal of the Association for Information Science and Technology

2023 Midyear Update, ADA Website and Mobile App Accessibility, UsableNet

More Resources:

7 Mobile Marketing Strategies You Need To Thrive In 2023

With the number of mobile device users climbing off the charts in recent years, it’s no secret that mobile marketing is a can’t miss strategy for small businesses. But, with endless possibilities in a mobile-friendly world, it can be difficult to even know where to start.  

Prioritizing the top mobile strategies to make small business budgets stretch across the most important aspects of mobile marketing is key to getting the most bang for your buck. Well, we did the heavy lifting for you and sifted through the countless mobile marketing strategies to identify the best fits for local businesses today.

• How to get started with mobile marketing.

What is mobile marketing?

Mobile marketing encompasses any and every type of marketing that reaches users on smartphones, tablets, Androids, smart watches, and any other mobile devices. In other words, mobile marketing is the use of technology and tactics to reach your target audience when they are on the go. So, whenever you digitally reach someone on a device other than their stationary desktop or laptop then that is, in fact, mobile marketing.

Now, of course by definition mobile marketing simply means marketing to users on mobile devices.

This means that not only can reach consumers on the go, but you can reach them in a more personal manner at any point in their day, which makes mobile marketing a huge asset for any business.

Let’s get into more of the benefits:

5 benefits of mobile marketing for small businesses

If it’s not enough that there are over 3.6 billion smartphone users in the world, there’s also a ton of mobile marketing stats and data that indicate how beneficial mobile marketing actually is for small businesses.

Here are the top four benefits of mobile marketing strategies for small businesses:

2. Mobile experiences drive purchases

Not only is mobile marketing cost-effective, but people are more than 60% less likely to purchase from a brand after a negative mobile experience. Plus, 70% of smartphone users have bought something in a store after using their phone to discover more information.

This makes it all that much more imperative for small businesses looking to grow.

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3. The nature of mobile marketing is different from desktop or print marketing 4. Mobile marketing is personal

Remember, you’re usually reaching people on their own personal device like their iPhone, smart watch, or tablet. So, mobile marketing by default is very personal with tactics like texting your audience via SMS or reaching them in their social news feeds mixed in with their friends and family. You’ll be able to access them when they’re at their leisure and are more receptive to new information.

5. Mobile marketing enables a good customer experience

Mobile marketing doesn’t just benefit your business. With today’s busy lifestyle, people crave convenience. Being able to learn about a business, redeem coupons, make payments, or contact a business on one handheld device is a major benefit to your customers. With such convenience and consolidation, you have created a positive customer experience for them.

7 mobile marketing strategies your small business needs

What makes mobile marketing easy to integrate into your current marketing plan is that you can take standard local marketing tactics you may already be familiar with and simply twist them to be mobile-friendly.

Here are the seven mobile marketing strategies we suggest you start with!

1. A mobile-friendly website

If you’re unsure if your site is already mobile-friendly, then have a team member test it on a mobile device or even test it yourself to fully understand where your site’s mobile experience currently stands from a user’s perspective. Or, leverage Google’s mobile site tester which is one of many out there that will grade your site’s mobile capabilities for you once you plug in the URL.

If your site isn’t mobile-friendly, talk with your website provider or marketing partner to get it in tip-top shape. You might also mention that Google indexes the mobile version of your site first, so by not having a mobile-friendly site, you’re impacting your performance no matter what device you’re on.

By shortening your ad copy and trying out call-based ad strategies you’ll provide a more efficient mobile experience for your target audience when they’re surfing those search engines.

3. Local listings

Getting set up on free listing sites like Google My Business is huge for local businesses looking to grow their mobile presence. This is because when people are on the go, they’ll be pulling out their smartphone from their back pocket to find your small business via local listings.

Ensuring your name and business information is up to date on mobile heavy platforms like Yelp, Bing, or Facebook is vital to boost your incoming business from mobile users. Mobile users will have a heightened chance of reaching you if you have accurate business information, like name, address, website, hours, contact information, etc. 

4. Social media marketing

While your social media marketing strategy should include a presence on Facebook and Instagram, you can (and should!) also include strategies like Snapchat Advertising, Tik Tok, Waze, LinkedIn, and more!

When implementing mobile social media strategies, you’ll want to consider posting engaging content with creative graphics or videos to encourage engagement on your posts and optimize your post content for mobile–which means shorter posts that still pack a punch.

5. Email marketing

While email marketing feels like something that’s traditionally desktop heavy, that’s actually not the case at all. In fact, it’s quite the opposite as 68% of email campaigns are opened on a mobile device.

This means that since the majority of your emails are going to be opened on a mobile device, you’ll want to approach email marketing campaigns with mobile friendliness in mind.

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To work with limited screen real estate, not only do you want to keep the meat of your email copy short, but you’ll also want to think about other components that go into emails like subject lines, call-to-action buttons, and pre-header text for previews. That way, you can efficiently use mobile email marketing to welcome new customers, promote your specials or sales, or educate your customers to keep your business top of mind.

6. Geofencing

Geofencing leverages global positioning systems (GPS) or radio frequency identification (RFID) to set up location targeting for your marketing tactics.

7. SMS marketing

SMS marketing refers to sending text messages to your customers or prospects. An SMS campaign is obviously perfect for mobile marketing—what’s better than sending a text right to your client? And, because people actually tend to be willing to sign up for text offers if it’s from a brand they appreciate. 

In fact, 64% of consumers think companies who text value their time, are progressive and would recommend them to others. So, encourage your customers to sign up for regular text promotions from your business.

In SMS marketing you can share links, updates, and new promotions with your potential customers. Not only does this keep you top of mind for your audience, but it also can push them further through the buyer’s journey and all that much closer to deciding to make a meaningful action like a purchase or a booking.

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3 steps to get started with mobile marketing

Now that you’re familiar with some of the top mobile marketing strategies you can start deciding which ones you want to implement first! Here are three tips we recommend to help you get started:

1. Prioritize your mobile marketing strategies

While we listed out seven awesome mobile marketing strategies for small businesses, that doesn’t mean you have to implement every single one all at once!

Think about your marketing goals and objectives as well as how your ideal customer spends time on their mobile devices to help you determine which strategy you should use. Are they scrolling on social media? Or, looking for you while on the go?

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2. Consider free or low-cost mobile marketing strategies 3. Turn your current marketing into mobile marketing!

An easy way to slowly dip your toes into mobile marketing if you’re hesitant is to evaluate your current marketing strategies through a mobile lens. If you’re not ready to build out something new and unfamiliar just yet, but don’t want to miss out on high-value mobile device users, then optimizing what you’re currently running to be mobile friendly is a great place to start. 

Starting your mobile marketing small using what you already have and growing from there will help you to improve along the way without breaking the bank or taking a ton of time out of your already busy day.

Get started with these mobile marketing strategies

While at first glance mobile marketing can feel like a daunting endeavor, once you take a moment to methodically plan out your mobile marketing strategy using the guidelines above, it turns into a cakewalk that can have a big impact on your overall marketing results. 

Susie Marino

Susie is a senior content marketing specialist at LocaliQ where she uses her experience as a PPC consultant to share tips, tactics, and best practices. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!

Other posts by Susie Marino

3 Best Windows 10/11 Cryptocurrency Widgets For Your Website

3 best Windows 10/11 cryptocurrency widgets for your website






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If you haven’t been hiding a rock without an internet connection in the past few years, then you’ve probably heard about Bitcoin, Ethereum, and other forms of cryptocurrencies.

Recently, cryptocurrencies have skyrocketed in both popularity and worth. People all over globe, especially from Japan and USA, have invested heavily into one or another cryptocurrency.

This isn’t surprising as in 2023 alone Bitcoin, the current king of cryptocurrency, has hit record highs with a %480 increase. Right now, Bitcoin is worth over $7,000. To put in perspective the rapidness of the rise of cryptocurrency, Bitcoin was worth only $1.00 in April 2011.

If you are an investor or soon-to-be investor of cryptocurrency, then it is essential to keep track of the various currencies. There are many apps, programs, and webpages that you can use to keep track of Bitcoin and other cryptos.

However, if you are an owner of a website, then you will want to add a Windows 10 cryptocurrency widget. These widgets can help you and your viewers keep track of your investment in a convenient way.

In this article we will discuss the best Windows 10 cryptocurrency widgets that you can use. However, first up, lets talk about the importance of keeping track of your cryptocurrency investments.

Why keeping track of your investments in cryptos is important

Cryptocurrencies in particular are known to be highly volatile. This means that the crypto you’re investing in could be taking nose dives or soar to new heights at any given moment.

There are numerous tools that you can use to keep up to date on your cryptos. You can use anything from mobile applications to Google Sheets to help you determine the next directions your investments will take.

Perhaps, one of the best way to keep tabs on your crypto investments is to use a Windows 10 cryptocurrency widget.

Fortunately, there are numerous websites that offer free widget plugins and script coding that you only need to copy and paste into the HTML of your website. Here are 3 websites that offer some of the best Windows 10 cryptocurrency widgets.

Windows 10 cryptocurrency widgets

chúng tôi is an amazing website that offers free script coding for a wide variety of widgets related to Bitcoin. Bitcoin currently has the highest value, so naturally most people will be interested in it.

In this website you will find widgets that will give you the latest Bitcoin news, active forums, news tickers, Mining pool hash rate, and of course price and charts. All of these features are not part of a single coding, which means they are divided into different widgets. You can easily choose what type of information you want to show on your website.

On the bottom of this web page, there are simple and clear instructions on how to add these widgets to your site. Of course, you will still need basic HTML editing skills in order to be able to add widgets.

Finally, you are also given instructions on how to personally customize the widgets. They give you coding information on how to change the widget’s color theme and how much information is displayed.

These Bitcoin widgets are amazing, but obviously you won’t find information about other cryptocurrencies by using them.

Expert tip:

You can choose literally any coin to compare with major currencies. For example, you can see how Ethereum is holding up against Bitcoin, USD, CNY, and even Gold. They also have a search option where you can find information about pretty much any cryptocurrency out there.

CryptoCompare also offers several different types of Widget settings that you can choose from. For instance, if you want to have a widget on your website that provides more information, then you will want to use the “Chart Advanced” widget setting.

On the other hand, you can try the “Header V2” Widget setting for a more minimalistic widget.

As you can see, the Widget Wizard from CryptoCompare is highly versatile and useful. All you have to do is find the ideal widget for your website and copy the coding to the website’s HTML.

ALSO READ: Best Windows 10 desktop gadgets to download

To access these Widgets that are built specifically for WordPress, you will have to pay a small fee and install a plugin. Obviously, if you built your website using WordPress, then this is probably the best way to get your hands on Widgets for your website. Apparently, you do not have to copy or edit any of HTML coding as the plugin they offer allows you to easily add the cryptocurrency widgets to your site.

Therefore, users do not need any technical skills to utilize these Widgets from CodeCanyon.

Once you buy and install the plugin, you will be able to edit and choose a widget template to your liking. Furthermore, the Widgets support up to 1500 cryptocurrencies so you shouldn’t have a problem finding the one you’ve invested in.


Cryptocurrencies are growing more and more popular with each passing year. Therefore, people are always on the look out for live price tickers of cryptos. While there are many applications and software that can display this information a Windows 10 cryptocurrency widget is perfect for a website. Use the tools from the websites mentioned above to not only keep you up to date, but also increase traffic to your website.


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3 Search Marketing Tactics To Drive Last

Whether it’s stock management or making the most out of seasonal selling, there are always opportunities to maximize your search marketing approach to generate last-minute sales.

I’ve worked on hundreds of short-duration digital campaigns with the goal of increasing online revenue, and share some of my most effective tactics in this post.

However, you can shorten the distance from interest to purchase for quick wins with these three tactics.

1. Target Free Product Listings on Google

Many companies are missing out on a substantial volume of product listing opportunities within the search engine result pages (SERPs) by only targeting the paid product placements, or not targeting them at all.

In 2023, Google made an announcement that companies can begin to appear spanning a number of the Google search properties including Google Search, Shopping, Maps, and Lens if your company has physical (brick and mortar) location(s).

As is often the case, this rollout started with the USA in April, and since then has moved into international rollout for qualifying ecommerce companies.

As detailed on the Google Merchant Center Help, to be eligible for this you need to:

Submit both your product feed as well as your local product inventory feed through the standard Google Merchant Center.

Ensure that you opt in to list your local products for free on Google; you do this by choosing the relevant item in the Google Merchant Center.

For online retailers, regardless of whether you’ve paid shopping product listings or otherwise, you can complete the necessary steps to gain free exposure targeting people who are ready to buy.

I would also extend this tactic to other structured data (quick technical SEO updates) which can also be made to help target other Google Rich Results and help with your web page and total website visibility in search.

There are many ways to use schema mark-up to enhance ranking and results within the search engines; learn more in:

2. Increase Focus on Your Core ROI & Commercial Impact Pages

This may seem obvious but there are always quick wins to make your highest commercial intent pages perform to a higher level in a shorter timeframe, and often the updates are already in your data.

If you have not already done so, now is the time to incorporate conversion rate optimization (CRO) with SEO and other search marketing activities.

Whilst CRO should be seen as an always-on element of your marketing activity, it can certainly speed up results when introduced to existing approaches, and empower companies to see results sooner.

There are many tried and tested CRO experiments to run which can often deliver repeated wins. And while your data should always be the first place to prioritize which to run with, here are some more examples to help you get going:

Test persistent CTAs including other conversion elements like the use of short forms, and ensure both mobile and desktop users have CTA variations in place based on the data sets most applicable to each.

Refresh the content. Bring it up to date and include new data, statistics, and more to enable the content to generate fresh ranking signals and target wider audience areas using GSC data and known audience questions, informational barriers, and wants/needs.

Include visual CTAs as well as in-text CTAs, targeting a variety of commitment levels for the user. A social share CTA, for example, has far less commitment for the user compared to a CTA to buy.

3. Leverage the Value of Your Home Page

This is one of the most overlooked tactics by companies looking to positively impact short-term sales from websites.

The home page, in most cases, sees the highest volume of landing page entries into a website from organic search and other marketing channels, excluding paid.

This means that minor improvements to the home page can drive dramatic increases to the value derived from higher volumes of your existing and new website visitors.

Try these updates to quickly improve home page performance:

Prioritizing the content coverage and display of high ROI product ranges and services.

Adding a clear primary call-to-action and de-cluttering conflicting messages that may distract the user and prevent them from taking the desired action.

Improving page speed, loading time, and related core web vitals, which are both rankings factors as well as usability improvements directly tied to conversion gains.

Including clear trust signals and other content which removes barriers to the user converting without the requirement to view any other content.

Ensuring the page (and site) is HTTPS (secure), mobile-friendly, and responsive in its entirety.

A home page must fulfill many functions and it should be an ongoing, iterative improvement focus each quarter.

This is so that you are constantly refining, enhancing, and maximizing the value derived from this high-impact part of your website.

When you require quick results, need to manage stock levels, or want to drive users towards specific, new, or changing outcomes at different times of the year, the home page can be your primary “go-to,” underpinning other activities for increased gains.

More Resources:

Image Credits

Screenshot taken by author, December 2023

3 “Reversed” Search Engines That Search Without Keywords

Very often you don’t even know which words to use to find what you need, all you need is a bunch of “similar” sites and pages – and that’s when the “reversed” search can come in handy: that said all you need is some “base” URL and the rest of the results will be generated based on it.

“Associative Browsing”

SimilarWeb and SimilarSites are two web services driven by the same web technologies and called “associative browsing”.

By using SimilarWeb or chúng tôi you can start with a place you know and look at the internet from that point of view, discovering new sites that deal with the same subject and are related in some way.

Both sites seem to work by researching user behavior (the only source that comes to mind is getting data through FireFox addons both sites offer)

Built on sophisticated algorithms that scout the internet and taking into account user opinions. It matters not if the user is looking at a major portal or a website of some unknown artist, SimilarWeb provides accurate results for rare sites as well as highly ranked ones, the technology excels in the long tail of the web.

“Discovery Engine”

Ambiently (previously reviewed at SEJ) is a “discovery engine” (as they prefer to be called) because as opposed to “search engine” that searches based on the keyword you specify, Ambiently discovers more pages based on the URL you are viewing.

Sometimes you may notice that ambient links on an ambient page are not relevant. This is caused by a combination of many factors: the data structure of the original webpage, the data Ambiently can get from that site, the current scope/capability of our algorithms and rules, and the limitation of our foreign language support, among others.

Social Tagging

There are also a couple of tools based on people’s preferences and perform reversed search:

People tag websites using some words;

These tags are analyzed;

Sites are grouped based on similar combinations of tags;

Once you submit an URL, its tags are analyzed and more pages saved with these tags are returned.

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