Trending November 2023 # Tech Wrap: Goodbye 2008…Hello 2009! # Suggested December 2023 # Top 13 Popular

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(Make your prediction for 2009 at the bottom of this page.)

Any day now I expect to slip into that alternative reality consisting of Christmas trees, holiday lights, gift giving, turkey and large splashes of sherry while sitting in front of an open fire. However, this state cannot persist forever and come early January (how early depends on how much sherry has been involved) I’ll be dumped, cold and dazed, into 2009. Before that happens it’s time to take a look at some of the events that have helped shape 2008, and peer into the crystal ball to find out what will be making the headlines in 2009.

One event more than any that has shaped 2008 is the economy’s nose-dive over the past few months. Tech has taken a particularly hard hit as consumers and companies decide either to put off purchases, or make last year’s technology last longer. I predict that this trend will continue into 2009, and that it could get worse, as price-sensitivity turns into a generalized allergy to spending altogether.

I see the whole consumer electronics market seeing a continued slowdown over the next twelve months as people wise up to replacing a fully-functional TV or iPod with one that’s an inch bigger of has a few gigabytes of extra storage. January’s CES 2009 (Consumer Electronics Show) is mostly going to be a showcase of stuff people aren’t going to be spending their money on.

Those with money to spend will find be demanding more technology for their dollars (and they’re getting it – have you seen some of the prices out there?!!), putting additional pressure of consumer electronics companies. After all, people are far more careful when it comes to spending their money than they are about spending credit.

Not all the casualties of 2008 were because of the credit crisis. While it was inevitable that golden goose stock such as APPL and GOOG would suffer a readjustment, some companies just tripped over the shoelaces. One such company was the graphics giant NVIDIA. Here we have a company whose stock a year ago was trading at around $30 a share, but following a disclosure in July that thermal issues plagued some mobile GPUs (and we’re still not clear whether all the affected GPUs have been identified) is now trading at around $8 a share.

Also in the “something interesting” category for 2008 is the Florida-based Mac cone company Psystar. Here’s a company that hit the headlines in April when it launched a range of Mac clone systems that seemed to violate Apple’s EULA. Apple filed suit against Psystar in July and everyone expected the company to become yet another bug on the windshield of Apple’s legal machine, but here we are at the end of 2008 and the Floridian upstart continues to sell cut-priced Mac clone.

So, going forward to 2009, what should we be focusing on over the next twelve months? Well, tech news in 2009 will be dominated by the economy. Unless things dramatically change over the next few months (and if you see any signs of things getting better soon, do let me know), even in my more optimistic moments I see 2009 being just as bad as 2008. Even if we see a dramatic improvement during Q3 or Q4 I still see both consumers and businesses being cautious and conservative, choosing to reduce debt load and replenish depleted savings.

Economy aside, operating systems are going to be a big talking point. Apple’s Mac OS X 10.6 “Snow Leopard” should be hitting Macs sometime around April. And while Microsoft’s Windows 7 might not make an appearance during 2009 (while I firmly believe that it’ll be released sooner rather than later, some tech pundits think it won’t be released until 2010), I expect Microsoft to be enthusiastically waving its hypnodisk around in an attempt to get us to forget about Vista.

To be honest, it’s already working on me. The more I use Windows 7 the more I want to switch to it and leave Vista behind.

But it’s not just Mac OS and Windows that is going to be talked about during 2009. A soggy economy is also going to be good for open source, especially operating systems. While I don’t believe the hype coming out of the mouths and from the keyboards of Linux zealots that 2009 will be the year of Linux (after all, it’s easier to save money by sticking with old technology rather than replacing it, even if you are replacing it with free software), I do think that ‘09 will offer increasing exposure to open source projects. I think we can safely assume that Linux will grab a 1 per cent market share by this time next year. However, it won’t be desktop and notebook systems driving this increase (sales of these are pretty flat), but instead low-cost netbook systems.

Despite the mushy economy I still see 2009 being a very interesting one from a tech POV, whether you’ll have money to spend or you’re just window shopping.

Well, all that’s now left for me to do is wish you all Happy Holidays and all the best for 2009! See you next year!

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Techtarget Reports Second Quarter 2008 Financial Results

TechTarget, Inc. (NASDAQ: TTGT) today announced financial results for the second quarter ended June 30, 2008. Total revenues for the second quarter increased by 19% to $29.4 million compared to $24.6 million for the comparable prior year quarter. Online revenue increased by 28% to $20.8 million compared to $16.3 million for the second quarter of 2007 and represented 71% of total revenues. Adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization, as further adjusted for stock-based compensation) for the second quarter decreased by 1% to $7.5 million compared to $7.6 million for the comparable prior year quarter.

Total gross profit margin for the quarter was 69% compared to 70% for the comparable prior year quarter. Online gross profit margin for the quarter was 74% compared to 76% for the comparable prior year quarter.

Net income for the quarter was $1.7 million compared to $3.2 million for the comparable prior year quarter. Adjusted net income (net income adjusted for amortization and stock-based compensation, as further adjusted for the related income tax impact) was $4.3 million compared to $4.9 million for the comparable prior year quarter. Net income per diluted share for the quarter was $0.04 compared to net income per diluted share of $0.08 on a pro forma basis for the comparable prior year quarter. Adjusted net income per share (adjusted net income divided by adjusted weighted average diluted shares outstanding) for the quarter was $0.10 compared to $0.13 on a pro forma basis for the comparable prior year quarter. As of June 30, 2008, TechTarget had $67.7 million of cash, cash equivalents and short term investments, and bank debt of $4.5 million.

Recent Company Highlights

Won 12 Awards for editorial excellence from independent organizations, including eight Awards of Excellence from the American Society of Business Publication Editors (ASBPE) and four awards from Trade Association and Business Publications International (TABPI).

Financial guidance

In the third quarter of 2008, the Company expects total revenues to be within the range of $25.0 million to $26.0 million and adjusted EBITDA to be within the range of $4.3 million to $5.1 million.

As previously announced on July 24, 2008, the Company expects 2008 total annual revenues to be within the range of $108 and $112 million and adjusted EBITDA to be within the range of $25 and $27 million. Additionally, the Company expects its online revenue for 2008 to grow between 24% – 30%.

Conference Call and Webcast

(Due to the length of the above URL, it may be necessary to copy and paste it into your Internet browser’s URL address field. You may also need to remove an extra space in the URL if one exists.)

Non-GAAP Financial Measures

This press release and the accompanying tables include a discussion of adjusted EBITDA, adjusted EBITDA Margin, adjusted net income and adjusted net income per share, all of which are non-GAAP financial measures which are provided as a complement to results provided in accordance with accounting principles generally accepted in the United States of America (“GAAP”). The term “adjusted EBITDA” refers to a financial measure that we define as earnings before net interest, income taxes, depreciation, and amortization, as further adjusted for stock-based compensation. The term “adjusted EBITDA Margin” refers to a financial measure which we define as adjusted EBITDA as a percentage of total revenues. The term “adjusted net income” refers to a financial measure which we define as net income adjusted for amortization and stock-based compensation, as further adjusted for the related income tax impact for the specific adjustments. The term “adjusted net income per share” refers to a financial measure which we define as a djusted net income divided by adjusted weighted average diluted shares outstanding. These Non-GAAP measures should be considered in addition to results prepared in accordance with GAAP, but should not be considered a substitute for, or superior to, GAAP results. In addition, our definition of adjusted EBITDA, adjusted EBITDA Margin, adjusted net income and adjusted net income per share may not be comparable to the definitions as reported by other companies. We believe adjusted EBITDA, adjusted EBITDA Margin, adjusted net income and adjusted net income per share are relevant and useful information because it provides us and investors with additional measurements to compare the Company’s operating performance. These measures are part of our internal management reporting and planning process and are primary measures used by our management to evaluate the operating performance of our business, as well as potential acquisitions. The components of adjusted EBITDA include the key revenue and expense items for which our operating managers are responsible and upon which we evaluate their performance. In the case of senior management, adjusted EBITDA is used as the principal financial metric in their annual incentive compensation program. Adjusted EBITDA is also used for planning purposes and in presentations to our board of directors. Adjusted net income is useful to us and investors because it presents an additional measurement of our financial performance, taking into account depreciation, which we believe is an ongoing cost of doing business, but excluding the impact of certain non-cash expenses and items not directly tied to the core operations of our business. Furthermore, we intend to provide these non-GAAP financial measures as part of our future earnings discussions and, therefore, the inclusion of these non-GAAP financial measures will provide consistency in our financial reporting. A reconciliation of these non-GAAP measures to GAAP is provided in the accompanying tables.

Forward Looking Statements

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Goodbye, Google Ads’ Message Extensions & More News

Jump back into the work week with the first Marketing O’Clock show of 2023.

Greg Finn, Jess Budde, and Christine “Shep” Zirnheld are covering all the digital marketing news you may have missed over the holidays, from CCPA regulations and Google’s new watchlist feature to Facebook’s questionable health tool and much more.

We’re breaking down these top stories:

Jess tells you when the change is occurring and how to prepare your campaigns for the change. Spoiler alert: you’ll want to make sure you export your data!

BERT and ERNIE go head-to-head

While it’s too late for the 2023 Clockscars, we have an early nomination for the worst name of 2023.

All Sesame Street jokes aside, Baidu’s new AI technology appears to be even more intelligent than Google’s BERT. Greg tells you how this impressive machine learning works.

This week’s take of the week is brought to you by Spice Queen Pamela Lund:

— Pamela Lund (@Pamela_Lund) December 30, 2023

We answer all these digital marketing questions in our lighting round segment:

Who will make an appearance on Snapchat’s Bitmoji TV

What are the latest updates in Google’s local search?

When can you expect to be penalized for violating CCPA regulations?

Where you can verify your local business on Bing Places?

Why is the U.S. military banned from TikTok?

Then, Jess teaches the team a lesson about chicken. Plus, join the excitement as Shep finds out she may have been swindled by Big Tax!

For more information on this week’s stories, visit the Marketing O’Clock site. While you’re there, please be sure to subscribe wherever you listen to podcasts!

Thank you to this week’s sponsors!

Ahrefs – An all-in-one SEO toolset that gives you the tools you need to rank your website in Google and get tons of search traffic.

Opteo – Helps Google Ads managers automate time-consuming manual tasks so they can spend more time on high-level strategy and creative work.

Image Credits

Featured Image: Cypress North

Say Goodbye To Annoying Torrent Sites With P2Pguru

In a perfect world, we wouldn’t need torrents. Everything would be able to stream, regardless of your location. Unfortunately, that’s far from the case. Whether due to geographical restrictions, unobtainable rights to classics, or other factors, there are plenty of occasions where a torrent is the only way to access something.

Note: This is a sponsored article and was made possible by P2PGuru. The actual contents and opinions are the sole views of the author who maintains editorial independence, even when a post is sponsored.

What Is P2PGuru?

P2PGuru is much more than your usual torrent site. Instead, it acts as an aggregator, pointing to torrents hosted on other sites. This isn’t a new idea, but P2PGuru doesn’t stop there.

In addition to its aggregation, P2PGuru acts like a media site. You’ll find news related to movies, TV shows, music, games, and books. This lets the site act as a resource for all your media needs, pointing you toward things you might not otherwise encounter.

Part of the problem with torrents is that sometimes there aren’t enough seeders and too many leechers, making them tough to download. To help you avoid this, P2PGuru uses a Quality Index. This is calculated based on the ratio of seeders to leechers and other factors. You can use this to determine whether a given torrent may be worth your time.

Where possible, P2PGuru also offers direct download links for files. You don’t get the same Quality Index, but if your ISP blocks torrent traffic and you don’t use a VPN, this is a nice workaround.

What P2PGuru Isn’t

Despite its media-first appearance, P2PGuru isn’t similar at all to Popcorn Time. The ability to watch and listen to various pieces of media is coming, but it’s not there yet. You can currently add links to sites where media is available to stream, but you can’t actually use other users’ submissions, at least not yet.

Using P2PGuru

Looking at the information for a torrent file, you’ll see the overall size, the number of seeders and leechers, and the Quality Index. This helps you determine which file to download. For video files, you can also choose between 480p, 720p, and 1080p. This helps to separate the wheat from the chaff when it comes to finding the right file to download.


Compared to most torrent sites you’ll find on the Internet, P2PGuru is a joy to browse. The combination of easy-to-use aggregation, news, and the site’s torrent Quality Index removes many of the hassles normally associated with this type of site. The community-driven nature means that every once in a while you’ll stumble across some mismatched information, but it’s not common.

P2PGuru costs nothing to try, so there’s no reason not to try it. It seems like a breath of fresh air compared to your average torrent site. After you try it, you probably won’t go back.

Kris Wouk

Kris Wouk is a writer, musician, and whatever it’s called when someone makes videos for the web.

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Goodbye Big Data, Welcome Smart Data To The Spotlight

The demise of big data and the emergence of smart data are helping comply with demands

The era of 

Cremating big data The rise of smart data

The era of bigdata has come to an end. Data has been a vital component of creating strong, long-lasting, mutually beneficial relationships between businesses and customers for a long time. They provided a way for business executives to better understand the customers and fulfill their needs based on previous preferences. But very quickly, the night has changed. We have already bid farewell to bigdata in business , so what next? Yes, it is smart data . The emergence of smart data has leveraged a stronghold on companies to equip them to the improving demand. ‘ Bigdata ,’ the term that opens the door to over 800 million results in Google search has been ruling over us for the past two decades. Starting from offering a cost-efficient means of insight to optimizing return-on-investment and growth, bigdata in business has played a significant role. Unfortunately, all along the way, marketers had a hard time solving the riddles of data. Whether it is accumulating the right data, organizing it so it can be easily analyzed, or being able to extract useful insights, there are a number of challenges that data engineers are undertaking to extract insight. The technology sector is evolutionary. While some technologies garnered peak popularity at one instance of time, they gradually went on to evolve after being perceived that their data were over. The same thing is happening to bigdata . As the technology has reached a form of saturation, it is turning to be smart data . Data scientists have long been complaining about spending around 80% of their time cleansing, verifying, and preparing data. Fortunately, as smart data comes in handy with a well cleansed, verified and fertilized mechanism, the world finds it easy to handle. Bigdata is a great marketing term, but in reality, that’s all it is. The enormous amount of data is nothing useful without getting good insight from it. As companies become more familiar with data processing and service providers abstract away more complexity, bigdata in business will just become big. But data is not dead. It is just transforming to an easier form. By 2025, it is predicted that the global data sphere will be 175 zettabytes, up from 50 zettabytes in 2023. Henceforth, we are preparing for a future where the data explodes exponentially and we have sources to store and get the best out of it. Why is bigdata becoming useless? Let me explain this with an example. Recently, the volume of data is drastically growing. People also rely on data for many situations. According to a survey of Fortune 1000 executives by the Harvard Business Review, reliance on bigdata initiatives is on the rise. Unfortunately, there are some cases where data reliance has impacted badly on certain scenarios. In a data wrong gone incident, the portal was using more data than was called for. OfficeMax has sent a letter to an individual in Illinois, addressed to Mike Seay. The letter reported the death of his daughter in a car crash. But the worst case was that Seay’s daughter was killed in a car crash one year earlier. The scenario was even ruined as Seay was on his way to attend a counseling group of grieving parents when he received and read this letter. Smart data is digital information that is formatted so it can be acted upon at the collection point before being sent to a downstream data analytics platform for further data consolidation and analytics. The term smart data analytics is associated with the Internet of Things (IoT) and most of the data is extracted from smart sensor-embedded devices. To get the maximum out of smart data , one has to better understand the clues in the question around data. Besides from making data-driven decisions, smart data analytics pushes us to make creative initiatives. Data analytics were dependent on the famous Vs (Velocity, Variety, and Veracity) that big data carried. However, smart data also revolves around Veracity and Value. With smart data , we focus on valuable data and often smaller datasets that can be turned into actionable data and effective outcomes to address customer and business challenges. By putting in the context of purpose and context, smart data analytics makes the analysis and interpretation of data easy. For example, smart data is used in Open banking where UK-regulated banks have to give customers the option to allow access and control of their personal and financial data to TPPs.

Say Hello To A Smarter Home With Huawei Whole House Smart 4.0

What is Huawei Whole House Smart 4.0?

Huawei Whole House Smart 4.0 is a new product that aims to turn your entire house into a smart home. It is designed to provide a seamless and integrated experience for users by connecting all smart devices in the home, including lights, appliances, security systems, and more. The system is controlled by a central hub, which allows users to manage all their smart devices from one place. The Whole House Smart 4.0 integrates the smart central control screen S2 as well as the Smart MINI. They come with much better and super fast control as well as a smart voice.

Huawei Smart MINI

Features of the Whole House Smart 4.0 Centralized Control

The central hub of Huawei Whole House Smart 4.0 allows users to control all their smart devices from one place. This means that users can turn on/off lights, adjust the temperature, and even lock doors from their smartphone or tablet.

Voice Control Energy Efficiency

Huawei Whole House Smart 4.0 is designed to be energy-efficient. The system can automatically adjust the temperature and lighting based on user preferences and occupancy, which can help reduce energy consumption and save money on utility bills.


Huawei Whole House Smart 4.0 also includes security features such as smart locks and cameras. Users can monitor their home from anywhere using their smartphone or tablet, which can provide peace of mind when away from home.

Benefits of the Whole House Smart 4.0 Convenience

One of the main benefits of Huawei Whole House Smart 4.0 is convenience. With centralized control and voice commands, users can easily manage all their smart devices without having to switch between different apps or devices.

Energy Savings

Huawei Whole House Smart 4.0 can help users save money on utility bills by reducing energy consumption. The system can automatically adjust the temperature and lighting based on user preferences and occupancy, which can help reduce energy waste.


Huawei Whole House Smart 4.0 includes security features such as smart locks and cameras. This can provide peace of mind for users when away from home by allowing them to monitor their home from anywhere using their smartphone or tablet.

How does the Whole House Smart 4.0 differ from previous versions

Huawei has released several versions of its whole-house smart solution, with the latest being the Whole House Smart 4.0. Here are some differences between the Whole House Smart 4.0 and previous versions:

Whole House Smart 2.0: This version was launched in July 2023 and featured a lower price point of 19,999 yuan and a new after-installation solution.

Whole House Smart 3.0: This version was launched in November 2023 and brought a wired 


solution that could handle daily interference.

Whole House Smart 4.0: This is the latest version of this device was released on May 18, 2023. The company has made improvements to the functions and user experience compared to previous versions.


At the moment, Huawei has over 2300+ brand partners that have settled in the HarmonyOS home. It also has 5800+ smart items that can connect to the whole house smart. According to Huawei, as of early May, 214 Huawei whole house smart 4.0 stores are available in 115 cities across China.

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