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TechTarget and BrightTALK Together: Engaging More Active Buyers with the Content They Prefer Andrew Briney

Chief Product Officer

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Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. Which one would you choose?

According to a leading study of learning styles, about 20% would read the manual, 40% would watch a video and 40% would Zoom. You might say, “it depends on what I’m trying to buy/learn,” which is true enough. Approximately two-thirds of us are multi-modal learners. We rely on multiple info formats and our preferences shift depending on what we’re trying to understand or buy.

The point is, we all default to a learning style, or styles. And those deeply ingrained preferences guide not just our consumer-oriented decisions but how we acquire knowledge and make decisions in our business life, too. The same can be said for the enterprise tech buyers we market and sell to. Learning preferences don’t change just because you’re buying cloud backup or network management versus a stationary bike.

How learning preference impacts buying teams (and your ability to engage them)

TechTarget’s recent acquisition of BrightTALK offers an intriguing glimpse into the relationship between individual learning styles and what it takes to engage prospects at the right moment. A close look at the composition, overlap and behavioral patterns of the two audiences underscores how critically important a multi-media, multi-channel presence is in an age where buyers control the terms of engagement with your content and brand.

In terms of pure audience reach, TechTarget and BrightTALK represent millions of 1st party prospects across the two communities. TechTarget has just over 21 million registered members, while BrightTALK has 10 million (members are defined as verified tech and business professionals who have self-registered and opted-in to our respective 1st party databases). Collectively, these members form the buying units at hundreds of thousands of accounts that, throughout each year and across the globe, cycle through millions of new business technology purchases, upgrades and implementations.

Despite strong similarities in overall audience makeup (company size, industry and job title/function are remarkably consistent), there’s only a 10%-20% overlap in members between the databases, depending on geo. The reason the communities are so unique is that each network caters to different learning preferences.

With its roots in online publishing, 140 independent Web sites and over 40,000 vendor-syndicated content campaigns each year, TechTarget caters to buyers who prefer text- and download-based content, such as website articles, whitepapers, technical guides, product sheets and other PDF-based content. Asked what content formats they prefer, TechTarget members rank whitepapers (59%) and product spec sheets (57%) over everything else. Webinars (40%) and videos (33%) are further down the list.

Learning preference and behavior is quite different for members of BrightTALK, the host to more than 30,000 new webinars and videos each year. While the content topics, focus and quality is very similar to what’s offered on the TechTarget network, BrightTALK members prefer the immersive, interactive learning experiences delivered by webinars (85%) and videos (61%) over downloadable PDF content like whitepapers (47%) and e-Books (42%). Given this preference, it’s not surprising BrightTALK members average more than 30 minutes in view-time per webinar/video.

It’s not who you know; it’s who knows you

In the digital age it’s a given that buyers are in control of where, how and when they research purchases. Most of the time that journey starts not with a visit to your company’s website but with independent online sources that feature a variety of expert and vendor viewpoints. This is even more-so the case today than a year ago, when face-to-face interactions filled part of the information void. When buyer research activity results in a visit to your company solution pages, BrightTALK-embedded channels enable you to cast an even wider net for your interactive-learning content, while also ensuring users have a consistent engagement experience.

What the small audience overlap between TechTarget and BrightTALK tells us is just how important having a multi-media content presence is to engaging the full buying team. You could have the Web’s deepest library of strategy and solution PDFs — or B2B’s most-viewed and entertaining webcasts. But if you’re not doing both, you could be completely missing half of in-market buyers.

It’s one thing to conceptualize this in terms of overall market access. It’s another to think about this in terms of your ability to move fast with specific account buying teams.

Consider the IT department at Walmart, for example. The giant retailer employs more than 15,000 developers, engineers and tech support professionals worldwide. At any given time, there are probably dozens if not hundreds of new technology projects underway, each with 8-12 or more individuals on the buying committee. Best case scenario, half of these influencers and decision-makers are multi-modal learners; you’ll have a chance to reach them on either or both TechTarget and BrightTALK, or via your BrightTALK channel page on your own site. But the other half, who are single- or preferred-modal learners, are probably only visiting one place and not the others, increasing the chances you’ll miss them at the moment they are in a buying motion.

A peek ahead

The combined market access of TechTarget and BrightTALK isn’t just an opportunity to ensure you have a presence where buyers go to learn, or that you’re catering the experience to their preferred learning style. It’s also about leveraging the combined purchase intent insights these audiences offer across your marketing, sales and ABM initiatives.

Over the next year, we’ll be working on integrating our audiences, products and delivery systems to directly help you accelerate progress against all of these important initiatives. You’ll begin to see the benefits of that work in Q2, with much more to come throughout the rest of 2023 and into 2023. Stay tuned!

b2b technology buyers, BrightTALK, content development, digital content, TechTarget

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5 Tips For More Engaging & Impactful Branded Travel Content

Branded content is a term that is thrown around quite a lot in marketing circles, but many people struggle to understand what it actually means.

It’s likely that you’ve come across and engaged with plenty of pieces of branded content before without realizing it, both as a consumer and in a professional context.

In the travel industry, in particular, branded content is frequently used as a way to appeal to certain customer demographics who prioritize the integrity and values of a brand over the specifics of their offering.

Branded content can take a wide variety of forms and approaches, which means that it can be tricky to figure out the best way to make the strategy work for you.

The struggle ends here.

What Is Branded Content?

Put simply, branded content is any piece of content that builds brand awareness by associating a company with the values it communicates.

To really understand where this approach comes from, you need to understand the context from which it emerged.

Many of the techniques used in traditional marketing are very effective, but the consumer landscape has changed drastically over the last decade or so.

On top of this, what modern consumers want from the brands they support has also changed in recent years.

In fact, 83% of millennials, in particular, prefer to spend their money on products or experiences from businesses whose values align with their own, and actively seek out companies with missions or goals that they also support.

This is particularly relevant in the travel industry as it is in line with many customers’ concerns over the social or environmental impact of their holidays.

Instead of looking for the cheapest deals, many consumers now prioritize booking trips with brands that share their priorities when it comes to travel.

Branded content is the product of these key changes in the marketing landscape.

This could be videos, blog posts, publications, and podcasts that are produced by a brand but not directly related to its product or service.

Branded content taps into the topics that potential customers are interested in to catch their attention and then builds affinity by regularly sharing other engaging content so that the brand becomes synonymous with certain positive values or ideas.

The benefits of this approach are clear: Branded content strengthens brand image, which helps you to stand out from your competitors, improves recall, and increases the number of potential customers who hear about your brand.

Targeting potential customers whose values align with your brand also means that conversion rates are higher and that you’re more likely to gain long-term customer loyalty.

Branded content is an inbound marketing strategy; it attracts new customers by focusing on creating an appealing brand image.

There’s a lot of overlap with other marketing techniques and formats, which makes it easy to integrate this approach into your existing marketing plan.

It should be noted that the term ‘branded content’ is now also used to refer to a kind of collaborative marketing approach on social media platforms such as Instagram, where a creator indicates that a post has been sponsored or inspired by a business partner.

Influencer marketing can involve kinds of branded content, but in this article, we use the term to refer to the wider style of content creation.

How To Make Branded Content Work For Your Travel Business

Now, you understand what is meant by the term branded content and can see the benefits of adopting the approach for your travel brand, you might have been left wondering how to put these ideas into action.

1. Establish Your Values

Company values are a key part of establishing a unique brand image. They’re more than just your business goals and culture.

They dictate the kinds of travel experiences you offer, the way you approach your marketing content, the way you use your profits, and the kinds of consumers who support you.

At the heart of any branded content campaign should be what your company stands for and the impact you want to make in the travel world and beyond.

The whole point of this marketing approach is to highlight brand values that the audience will respond to, so you need to get this straight before you go any further.

If you already have a clear set of company values, fantastic. Identify the ones that you think your audience will relate to most, and go from there.

If you feel your values are lacking, think about issues or trends in the travel and tourism industry that you care about or feel that you could make a difference to.

Cast the net wider and reflect on any social issues that you think your business could support or impact, and consider if there’s a way to work these into your values as well.

2. Identify Audience Interests

Understanding the audience you are marketing to is the backbone of any successful marketing scheme. Branded content is no different.

However, instead of just tapping into what your audience wants from a travel company, you need to dig deep and research into the interests and values of each demographic in your customer base.

Branded content works by catching the attention of potential customers who are going to want what your business offers, and building up a trusting relationship with them through the content you share.

In order to grab this attention in the first place, you need to have a clear idea of what your target audience cares about.

This goes further than just understanding what kind of holidays they enjoy and what they seek to get out of travel experiences, although this is still quite useful.

You need to find out what other interests intersect or align with their identity as a consumer.

What kind of hobbies do they enjoy?

What other brands do they support?

What are their values?

What social issues do they care about?

What topics do they enjoy reading about in their free time?

Complete this research for each of the different groups that make up your target audience, the more segmented the better.

Then, identify the areas and topics that have some overlap with your brand, and start seeking branded content inspiration here.

For example, say that you’re a travel brand that specializes in wellness holidays to tropical destinations.

Your target audience may have general interests in things like healthy eating, exercise, and mindfulness, and also care about their environmental impact on the planet, for example.

There doesn’t have to be an explicit travel focus on the branded content you create. As long as it aligns with your overall business values and benefits your brand image, it will attract the right kinds of customers.

3. Choose Popular Formats

A key part of ensuring success when it comes to branded content is choosing a format that your target audience is going to engage with.

There’s no point in spending a huge portion of your budget on an elaborate video marketing campaign if your target audience actually prefers to read content instead of watching it.

Alternately, if the majority of your customers enjoy social media content above all other formats, creating a print publication will get you nowhere.

Branded content makes a big impact because it genuinely engages and excites the people who see it, which prompts them to share and grow the content’s reach.

If you’re not using a platform or a format that your audience is familiar with or want to share content on, you won’t get the desired impact.

Another feature of branded content is that it tends to respond to popular trends.

There’s no point in trying to create something relevant if your audience has already lost interest in the format you use. If you’re going to take inspiration from what’s popular, you need to ensure you act fast.

Do your research to make sure you’re creating something that potential customers will want to engage with, and then start brainstorming.

4. Create Immersive Content

Branded content seeks to catch people’s attention and make an impact, even if they’ve never interacted with your brand before.

Tapping into consumers’ emotions is one of the best ways to do this, which is why creating immersive branded content is such an effective approach.

Video and audio formats are particularly successful for travel brands, as they can immediately transport a potential customer to a new destination or experience.

You shouldn’t use this tactic to promote your brand offering (or at least, not in this approach to marketing), but instead, focus on crafting an experience that is so engaging, it will stay in a consumer’s mind afterward.

The worlds of VR and augmented reality are opening up more possibilities than ever before when it comes to immersive content, but even if you don’t quite have the budget for such formats, you can still effectively hook your audience in an instant.

Consider audio content that speaks directly to the listener, visual-heavy social media posts that inspire instant wanderlust, and description-rich written content that your reader can’t help but get lost in.

5. Be Unique

There are plenty of instances in a marketing strategy where it pays to play it safe.

Branded content isn’t one of those.

This is definitely the time to do something quirky and creative that will get your brand noticed and your content shared.

A partnership with an unexpected brand on a series of social media posts? A response to a hot topic that clearly illustrates your stance on the matter? A venture into an unusual format, such as producing a music video?

The best examples of branded content are the ones that have gone viral, usually due to their unique or unexpected nature.

Communicating your values is important, but you need to catch consumers’ attention first so that they actually listen to what you’re saying.

If there was ever a time to take a risk and try something new, this is it.


It’s possible that your travel business has already dipped its toe in the branded content waters, or you’ve been pursuing similar results with your marketing efforts without knowing the technical term for what you’re doing.

You might also be a total newcomer to this approach, in which case this article should have given you a good idea of the best ways to make branded content work for you in the travel sector.

The nature of branded content is likely to change over the coming years in response to fluctuating consumer interests and priorities, as well as the introduction of new marketing techniques.

What is unlikely to change however is the positive impact of promoting your brand by finding common ground with your target audience, leading to high levels of customer engagement, trust, and loyalty.

More resources:

Featured Image: GaudiLab/Shutterstock

Crafting The Perfect Content Strategy With Brody Dorland

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In this episode of Marketing Nerds, SEJ Executive Editor Kelsey Jones was joined by Brody Dorland, co-founder of DivvyHQ, a content management platform for teams, to talk about how to craft a content marketing strategy. Brody and Kelsey also discuss what types of content you should be creating for your industry, and how to repurpose content in different ways to make it last longer.

Do you think there’s a sweet spot when it comes to content quantity, or should it be a focus only on quality? What are your thoughts on that?

Brody: There’s different schools of thought. I think I subscribe to the school that teaches to do the most amount of content that is possible while maintaining a high standard. In other words, if you ramp up your quantity to a point where the quality starts to diminish, then you’re probably overdoing it, especially in the marketplace where there is so much noise.

You’re trying to gain readership and build trust, and you might only have so many opportunities for a customer or prospect that’s coming in your virtual front door. If they happen upon a piece of content that’s less than stellar, that might have been your only opportunity. They’re gone and you might never get them back. Make sure that everything you’re putting out there is high quality, and do it as frequently as you can while maintaining quality standards.

Kelsey: Yeah, I agree. At Search Engine Journal, we’ve had a lot of talks about that because we ramped up our content quantity a little bit over the last year. But then we’ve seen huge gains in traffic from improving our past content. The majority of our website traffic comes from evergreen articles. We’ve put a little bit more manpower in updating those articles, making sure all the images and statistics are updated. As a result, we’ve seen really big gains.

Brody: Whatever way you can find to refresh on a regular basis, especially if it’s an evergreen topic, that’s going to be relevant for the long haul. But there’s always evolution no matter what you’re talking about. No matter what industry or product category, there’s always an evolution and another angle. There are all kinds of angles that you can go with when you’re thinking about refreshing.

Let’s say the original post or article you wrote was geared towards one target audience. Could you take the same topic and rewrite it with another target audience in mind? You should be able to use the same message and the same language but put a different spin on it. Put a different hat on and rewrite it for another type of person that might be another target.

Refreshing or reworking content is something I’ve presented on in the past, specifically content repurposing. Maybe you’re translating a video interview to a podcast or a white paper, or you’re going to dilute that down into several different blog posts. Is that something you do over at Divvy?

Brody: Absolutely. Even in Divvy itself, we have a nice duplicate function. You take a past blog post or any content and you can just hit a duplicate button. It makes an exact copy of it so you can start editing it to do whatever repurpose you want to.

There was an article I read awhile back, Content Recycling: A to Z. They came up with basically 26 — the whole alphabet — of different ways to repackage and repurpose a single content asset. It’s great to have that as a guide, for inspiration. If you do have a post, an article, or anything that has done well, you can read through that A to Z list and think of ways to repurpose or repackage it.

Do you do any other types of content besides written content? Do you do webinars or podcasts or anything like that? How does that fit into your content strategy?

Brody: We’re a small team. I think one strategy that hits home is to focus on the types of content or the content channels where you’re most comfortable and it’s easy for you to produce. Don’t try to spread yourself too thin on too many channels.

There’s certainly been times where we got a little overboard on everything we were doing. I would say we got burned out. The content schedule we had at various times overloaded us. But there are channels that are really important to the business. Based on our overall content strategy and the people we’re serving, we know we have to be doing certain things.

For us, the blog is important. General website content and landing pages for different things are very important. Email is huge. Social is important from the sense that it’s an engagement channel. It’s less important as a content promotion channel.

We do a lot of videos because we’re a software application, [and] people want to see how our software works. They want to learn how to do different things and learn different functionality so we do a lot of product videos. I think that has helped in a big way to get people comfortable, especially if they’re early in the buyer journey — trying to understand how our software would fit into their world and their process. They want to see how it works before they even sign up for a trial.

What are some of your tips for letting your content sell your products naturally or in a way that comes across as not pushy to the customer?

Brody: The number one thing is just doing a solid buyer profiling or persona development exercise. When you go through a process like that, it becomes obvious that what you’ve been doing is more self-centered than your customers would like. When I’ve spoken on this before, I’ll draw a big Venn diagram where one of the circles is all the stuff you want to talk about, and the other circle is the stuff your audience actually cares about. There’s that cross-section in the middle where you should be focusing on.

When you go through the process of doing either buyer profiling or persona development, it helps you understand what your customers care about and how it relates to your products: the needs they have, the pain, the skepticisms, the trigger events that might happen in their world that would get them researching a product like yours.

Kelsey: Yeah, exactly. I was at the State of Search conference earlier this month, and Casey Markee did a presentation about content. He talked about this persona generator by HubSpot. It’s free and it’s at chúng tôi It’s a generator that walks you through creating a persona. I think that making a persona isn’t as hard as people think it is, but it’s really important.

Brody: It can be difficult, I think, depending on the size of the organization. There’s a quick and dirty way to go about it. I think the HubSpot model is more on the quick and dirty side of things. There’s the more in-depth side of things, where you’re bringing in a content strategy consultant or a content strategy agency to walk you through and facilitate the process.

There are also platforms out there like Akoonu. Akoonu is a cool platform that helps develop buyer personas and helps map those personas — the buyer’s journey of those personas — so you can understand the different stages of the process. Having a framework helps to make sure you’re thinking through everything.

What are you and your team looking forward to next year? Any trends you’re looking to capitalize on, any goals you have?

Brody: Most folks in our world would love to have tools that connect and are integrated with one another so that it makes our day-to-day processes and our day-to-day jobs as easy, efficient, and seamless as possible. One of our big agenda items for 2023 is to do more integrations to try to connect Divvy with the larger ecosystem. That’s a big focus for us.

We also want to make sure that we don’t over-complicate things. Just because there’s a lot of tools out there that can do a lot of things doesn’t mean they’re going to save us time. Sometimes, at the end of the day, you just want something simple that helps you do one thing and does it well.

There’s an overall message that the content process is big and has a lot of things to it. But, at least from our perspective, let’s focus on trying to help customers have a better plan and a more efficient workflow process. If we can focus on that and be really good at it then we’re going to be okay.

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Image Credits

Featured Image: Paulo Bobita

How To Combine Two Or More Images Together Using Blend On Midjourney

What to know

Midjourney has a Blend tool that allows you to combine two or more images into a merged creation. 

The Blend tool can currently merge up to 5 images at once, extracting key details and elements from all of the images you upload into a set of 4 new creations. 

By default, the generated images will be created in a 1:1 square aspect ratio but you can change this setting to create portrait or landscape blended images at the time of adding images to the Blend command. 

What is Blend on Midjourney?

Blend or the /blend command is a Midjourney feature that allows users to combine two or more images into a new image. The feature uses AI to analyze the content and elements from two or more images, extract concepts and aesthetics of each of the images and then use all of that key information to generate a new set of images by merging them together.

The feature allows users to combine up to 5 images at once, all of which can be added alongside the Blend command on Midjourney. If you wish to combine more than 5 images, you cannot use the blend command; you’ll have to use the /imagine command and then add images one by one onto your prompt. 

When you use Blend, you cannot add a text prompt when generating new images. It’ll be up to Midjourney to decide what key details need to be extracted from one image and which ones to add in the new ones. You can combine images of different resolutions and aspect ratios but all of the combined images will have the same aspect ratio. 

By default, the blended set of images will be generated in a 1:1 square aspect ratio but Midjourney does allow you to create them in portrait(2:3), and landscape(3:2) aspect ratios as well. 

How to use Blend to combine two or more images on Midjourney

Before you can use the Blend tool on Midjourney, you need to make sure that the images you want to combine using this tool are saved on your computer. The Blend command doesn’t let you add images from the web via links or drag and drop your Midjourney creations onto the tool. Instead, you’ll have to save these images as files on your device to combine them using the Blend tool. 

Here, type /blend and select the /blend option from the menu that shows up. 

You can repeat the above step to upload the second image.

You’ll now see a third image box appear on the screen where you can add the third image you want to use.

You can repeat this step to add up to 5 image boxes inside the /blend command. 

When you’re done configuring the /blend command, you can now press the Enter key on your keyboard to allow Midjourney to analyze the contents of these images and combine them into one. 

Midjourney will start creating a new set of blended images using the pictures you uploaded. When it’s done processing your request, you should see a set of 4 generated images based on the images you sent for combining.

What happens when you combine two or more images?

The ability to combine two or more images inside Midjourney gives users the power of creating what they have been visualizing but are unable to express their imagination in words. By blending two images, you can try out what Midjourney can create based on the information it can extract from them. Here’s what we created using the Blend tool at the end of the process above:

For best results, you should merge two or more images that have some similar key elements. For example, you can keep the colors and tones of multiple images the same while blending them or combine images where the subjects or environments are somewhat similar. The Blend tool can be used to replicate styles from one image onto a subject in another image; useful for creating portraits, architectures, fusion art, designs, and more. 

Here’s what Midjourney created when using Blend on a realistic natural image and one of an oil painting. 

Although the Blend tool can combine up to 5 images in one go, keeping the images used to 2 or 3 will allow Midjourney to extract key information from your input to add them to the generated results. Since you cannot add text prompts when using Blend, adding more images in the mix will result in more random and chaotic results. 

Can you use images created on Midjourney on Blend?

Yes, but not directly. The Blend command allows you to combine up to 5 images at once only when you upload them. This means you may not be directly able to directly blend a bunch of images that you created using Midjourney. To blend the images that are generated via Midjourney, you need to upscale them one at a time and then save them onto your computer. Once you’ve saved your creations, you can go ahead and use the /blend command to upload the images one by one to combine them together. 

Can you blend more than 5 images on Midjourney?

Yes, but not using the /blend command. Midjourney’s Blend tool can only combine up to 5 images at once; for more images, you need to use image prompts. When you have more than 5 images that you want to merge using Midjourney, you should make sure that all of these images are accessible publicly via a link. If these images are saved on your computer, one way to turn them into links is by sharing them with the Midjourney Bot. 

To blend a bunch of images, you can use the /imagine command and either paste the links of images you want to combine or drag and drop the images you shared with the Midjourney Bot.

Unlike when using Blend, the /imagine command also lets you add text prompts to the images to prompt Midjourney to follow a certain style. 

That’s all you need to know about using Blend to combine two or more images on Midjourney. 

Bupd And Brookline Police Collaborate In Active Shooter Training

BUPD and Brookline Police Train Together Active shooter drills: a chance to get to know one another

BUPD training participants: officer Peter McCarron (from left), Sergeant Larry Cuzzi, officer Mike Vanaria, and officer Diane Smith. Photos by Cydney Scott

As two Boston University Police Department officers chat with the organizers of an outdoor student event, shots ring out—there’s a sniper in a third-floor window, gunning for the crowd. A second shooter emerges at ground level and blasts away with a shotgun in a well-planned ambush. The officers do their best to protect civilians while returning fire.

In this case, happily, it’s just a drill, and the officers’ guns have been modified to fire only Simunition, plastic shells loaded with water-based paint. The shotgun fires blanks.

Someone calls “hold your fire,” and the wounded get up and walk away. Now it’s time for a quick debriefing between the BU and Brookline police on the scene. One of the responding officers is kidded about taking a tumble in the middle of the action. “I’m not going to win Dancing with the Stars, that’s for sure,” he says with a smile.

Across three weeks in August, the BUPD ran nine joint training sessions with the Brookline Police Department, and getting to know one another was a big part of the purpose.

Because the coverage areas of the two departments overlap, “Brookline’s going to get there probably about the same time we get there,” says Scott Paré, BU’s deputy director of public safety and BUPD deputy police chief. With these exercises, “we get to know the faces, we get to know the first names. Then when it hits the fan, we are trusted faces, not strangers, and that makes working together much easier.”

The BUPD has conducted similar drills, with the Boston Police Department.

“It enhances our working relationship,” says Lieutenant Philip Harrington of the Brookline Police. “It’s always good to be familiar with certain faces and people you might see, so when things really do go bad, you’re not just meeting for the first time.”

In some of the drills, officers from the two departments respond side by side. On this morning, the two responding officers and the sniper are from the BUPD, while Brookline officers and interns play the parts of the other gunman and the three civilians. This particular scenario was chosen because of recent incidents of police officers being ambushed around the country, Harrington says. Not all of the scenarios are as violent.

“Sometimes you’re going to do scenarios where officers have a volatile situation and they’re using de-escalation techniques, talking to people and calming them down,” says Lieutenant Robert Casey, the BUPD training officer, who played the sniper. “It’s not all bang-bang, it’s shoot/don’t shoot. It’s important that our officers know when to de-escalate.”

Casey says the officers are trained to approach an active shooter, a protocol adopted after the 1999 shootings at Columbine High School, where police set up a perimeter and evacuated students rather than immediately confronting the shooters.

“The number-one priority in an active-shooter situation is to neutralize the threat,” says Casey. “That’s not the best day to be a police officer, but we’ve changed our tactics, because we know if we don’t go in now, it’s going to be worse.”

In a second scenario, the BU police work with two Fallon Ambulance Service EMTs to rescue a wounded officer under fire, using the ambulance as both transport and shield. The debriefing focuses on the best approaches to keeping the mass of the vehicle between personnel and the gunman.

The exercises are held at the Brookline Fire Department training facility behind Fire Station 6, on Hammond Street. Instead of taking officers off the street for an entire day, thereby increasing manpower costs, the BUPD scheduled sessions during all three shifts and had officers come for short periods while they were on duty.

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Bestek Group Buy & Price Cut – Buy Together, Save Together

Three Modes

There are basically three modes of BESTEK Group Buy for users to get up to 99% off. Buy together and save together.

Basic 2-Member Group Buy Mode

The one who log in to start the Basic Group Buy and the one he/she invites to join the group buy can get the product at a set discount at the same time.

How can basic 2-member group mode buy go:

Start group buy – pay for the order – invite one friend – group buy successful – shipping arrangement

Start group buy – pay for the order – invite one friend – time ends – group buy fails – money returned

$1 5-Member Group Buy Mode

The one who starts the 5-member Group Buy can get the product for only $1. And the other four people who are invited by the starter can get products at a given 5-member discount.

How can $1 5-Member Group Buy go:

Start $1 group buy – pay for the order – invite 4 friends – members full – group buy successful – shipping arrangement

Start $1 group buy – pay for the order – invite 4 friends – time ends – group buy fails – money returned

Price Cut Mode

The one who start the Price Cut Group Buy will get the product for $0.01 by inviting as many friends as he/she can to help cut the price until the price is cut to 0.01$ successfully. Each invitee can help cut price at different amount randomly.

How can $0.01 but Price Cut Mode go:

Start price cut – pay for the order – settle $0.01 order – invite friends – friends cut price – price cut successful – shipping arrangement

Start price cut – pay for the order – settle $0.01 order –invite friends – time ends – group buy fails – money returned

Advantages of Group Buy 1. Save The Most Easily

As mentioned above, Group Buy is a group activity that can help as many people as possible to save at the same time. So you save up to 99% off and invite families and friends to save together by just starting and sharing.

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2. Various Top-Selling Products 3. Best Customer Service

It is more than BESTEK high quality guarantee but also its superior customer service and fast shipping that ensure everyone to get the best shopping experience.

Now that you know what Group Buy is about, here’s a product you and your friends or family can get for as low as $0.01 – the BESTEK 150W Power Inverter.

BESTEK’s power inverter provides 150 watts continuous DC to AC power and 360 watts peak output power to charge multiple electronic devices on the go. There are two USB charging ports (shared by 2.1A & 1A) ideal for smartphones, tablets, GPS units, battery chargers, DVD players, MP3 players and other mobile devices.

It’s also ultra compact and lightweight, convenient with no additional wires or assembly required. Directly plug in any 12V cigarette lighter socket and go. The device comes with a built-in cooling fan, full protection and auto-shutdown, to keep your appliance and car from overheating, overloading, low load, short circuit, low voltage and over voltage.

You can get the BESTEK 150W Power Inverter for $17.99, $1 or $0.01 depending on the way you decide to buy one.

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