Trending December 2023 # The Most Popular Cryptocurrency To Buy This Year # Suggested January 2024 # Top 18 Popular

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This article explains what the top 7 most popular cryptos are and how you can start investing in the cryptocurrency market. Consider Investing In These Top-Performing Digital Assets This Year.

Searching for the most popular cryptocurrencies? Read on. We’ll be explaining what are the top 7 most popular cryptos and how you can start investing in the cryptocurrency market in 2023. Despite the volatility, cryptocurrencies are growing in popularity as an asset class that can build wealth in a pretty short time. However, with new cryptocurrencies entering the market every day, it can be hard to determine the best to buy for 2023 and beyond. If you are confused and unsure of which cryptocurrencies to buy, you are in luck. In this article, we take an in-depth look at seven of the best cryptocurrencies to buy in 2023.  

Most Popular Cryptocurrency To Buy In 2023

Below we outlined the seven best cryptocurrencies to buy in 2023 – based on our own in-depth analysis.



Binance Coin



Shiba Inu


Virtual currencies are highly volatile. Your capital is at risk. Let’s now take a more detailed look at each cryptocurrency project to help you make an informed investment decision.  

A Closer Look at The Most Popular Cryptocurrencies to Invest in – Full Analysis

While hundreds of cryptocurrencies can give you a good return, we believe these seven have the most potential for growth in the long term. Continue reading to make an informed choice on the best cryptocurrency to buy today.   1. ApeCoin – Most Popular New cryptocurrency in 2023 ApeCoin is indeed the most popular cryptocurrency in the market today. New cryptocurrencies that draw hype tend to outperform the market. From our analysis, we found ApeCoin to be one of the most hyped new cryptocurrencies now. ApeCoin is the governance token for the Ape DAO, which runs the trendy Bored Ape Yacht Club line of NFTs. ApeCoin is one of the best-performing crypto assets in 2023, and it seems to be gaining momentum. The hype is now being driven by rumors that the Bored Ape Yacht Club will be launching a Metaverse, and ApeCoin will be used as the currency of transaction in it. ApeCoin is listed on all top cryptocurrency exchanges, which gives it liquidity. Confirming the Metaverse rumors could see ApeCoin emerge as the best performing new cryptocurrency in 2023. As per Virtual currencies are highly volatile. Your capital is at risk.  

2. Ethereum – Most Popular Cryptocurrency to Buy and Hold

Another promising cryptocurrency to buy in 2023 is Ethereum. It is the second-largest cryptocurrency by market capitalization and has been around since 2023. Virtual currencies are highly volatile. Your capital is at risk.  

3. Binance Coin – Top Altcoin with Huge Potential.

The launch of Binance Coin was a strategic move by Binance that allowed users to cut down on trading fees. The cryptocurrency is used by those who trade through the exchange, a factor that has been instrumental in boosting BNB’s popularity. Additionally, Binance burns millions of BNB tokens every quarter, a factor that has seen BNB outperform most cryptocurrencies for the last 4-years. Since the coin burn will continue for the next couple of years, Binance Coin is one of the best altcoins to buy for value growth. Virtual currencies are highly volatile. Your capital is at risk.  

4. Bitcoin – Most Potential Cryptocurrency for Long Term Investors

Bitcoin is the king of cryptocurrencies and is undoubtedly the best cryptocurrency to buy and hold long term. Institutional investors view Bitcoin as overall the top cryptocurrency to invest in in 2023. Bitcoin has been trading sideways for most of 2023. However, Bitcoin continues to grow in adoption, a factor that is adding to its intrinsic value. Due to Bitcoin’s capped coin supply of just 21 million coins, growing adoption could see Bitcoin hit $100k in 2023. If you are unsure of where to buy Bitcoin, it is available on all major exchanges such as eToro, Binance, and Coinbase. ​​Whilst there are numerous other popular cryptocurrencies, Bitcoin’s dominance as the market leader means it is comparatively stable. It is also one of the most widely accepted coins for retail transactions. Virtual currencies are highly volatile. Your capital is at risk.  

5. XRP – Cheap cryptocurrency to buy with huge potential returns

XRP is one of the best cheap cryptos to buy this year if you are searching for a good one. XRP is currently trading at $0.71, which means even an investment of $500 can give you over 350 tokens. Crypto experts have predicted XLM to reach $3 per token in 2023. There is every reason to believe that XRP price prediction can do well in 2023. XRP is used for cross-border payments, and adoption is growing. So far, more than 200 banks have accepted XRP for cross-border payments. As adoption grows,

6. Shiba Inu – High Potential Metaverse Crypto to Consider in 2023

Shiba Inu was the most popular coin last year and was at the forefront of the doge meme coins revolution. Wondering Virtual currencies are highly volatile. Your capital is at risk.  

7. Dogecoin – Most Popular Meme Coin For Maximum Rewards

The continuous support from celebrities and billionaire investors has made DOGE one of the most popular cryptocurrencies to buy now. Dogecoin is the oldest and one of the most successful meme coins today. While Dogecoin had little to no use case for years, it is increasingly getting adopted as a payment cryptocurrency. Dogecoin has recently gained adoption as a payment cryptocurrency for Tesla, the Dallas Mavericks, and other companies. With Elon Musk aggressively pushing Dogecoin, the chances are that even more corporations are likely to adopt Dogecoin as a means of payment. Essentially, Dogecoin has the potential to become the currency of the internet. This makes it one of the top Virtual currencies are highly volatile. Your capital is at risk.   The popular coins mentioned above offer attractive investment opportunities for investors of all kinds.

How To Buy The Most popular Cryptocurrency Of 2023

We have got you covered if you want to buy popular digital assets today but are unsure of how to go about it. The seven projects from our list of the best new cryptocurrency to buy in 2023 can be purchased on eToro in under five minutes. Let’s now make the process even easier for you:

Step 1: Create an eToro account: Visit the eToro website, and follow the signup process.

Step 2: Make a deposit: The process of funding your eToro account is very straightforward. You can do so using a card, bank transfer, or e-wallets.

Step 3: search for your favorite cryptocurrency: On the search bar on eToro, look for the cryptocurrency you want to buy.

Step 4: Buy cryptocurrency: You can buy any cryptocurrency on eToro for a minimum of $10.

Virtual currencies are highly volatile. Your capital is at risk.  

Most Popular Cryptocurrencies – Final Thoughts

Our list of the top 7 most popular cryptocurrencies may have thrown up a few surprises, but it should be remembered that it represents just a snapshot of the market. There are different reasons why traders buy and sell cryptocurrencies and the most popular cryptocurrency is not necessarily the best cryptocurrency to trade. We believe that the coins in this list have significant value and promise due to their robust mechanics. Be diligent with your research and prepare yourself for the risks. Keep an eye out on market performance and do your due diligence as to what these projects have to offer. At this point, you are aware of the best cryptos to buy now. ApeCoin tops the list, and for a good reason. It is a new cryptocurrency and has some big news coming up regarding a Metaverse launch. To buy ApeCoin or another popular cryptocurrency through eToro shouldn’t take more than 5 minutes of your time. On eToro, you get access to more than 70 cryptocurrencies. The exchange also has a social trading feature where you can get insights on the best Virtual currencies are highly volatile. Your capital is at risk.  

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The Most Popular Build Tools For Front

So, what are build tools, exactly? Well, they’re a set of tools that help you automate repetitive tasks, optimize your code, and improve your workflow. There are three main categories of build tools: task runners, bundlers, and compilers.

Task runners are tools that automate repetitive tasks such as testing, linting, and minifying code. Bundlers allow developers to bundle multiple files into one file, reducing load times and improving performance. Compilers enable developers to write code in one language and compile it into another, such as using TypeScript to write JavaScript code.

Using build tools has several benefits to improve the development workflow, including reducing development time, improving code quality, and streamlining the deployment process.

By automating repetitive tasks, optimizing code, and providing real-time feedback on errors and code quality, build tools help improve the overall developer experience and make development less stressful.

Let’s look at the currently most popular build tools that front-end developers are using:

RankToolDescriptionStars1ViteNext generation frontend tooling. It’s fast!53.4k2TurboIncremental bundler and build system optimized for JavaScript and TypeScript, written in Rust – including Turbopack and Turborepo.19.8k3swcSWC is a super-fast TypeScript / JavaScript compiler written in Rust.26.4k4NxNx is a next generation build system with first class monorepo support and powerful integrations.16.7k5RomeRome is a formatter, linter, bundler, and more for JavaScript, TypeScript, JSON, HTML, Markdown, and CSS.22.6k6esbuildAn extremely fast bundler for the web34.7k7LernaLerna is a fast, modern build system for managing and publishing multiple JavaScript/TypeScript packages from the same repository.34.3k8WebpackWebpack is a module bundler. Its main purpose is to bundle JavaScript files for usage in a browser, yet it is also capable of transforming, bundling, or packaging just about any resource or asset.62.6k9ParcelThe zero configuration build tool for the web.42.1k10RollupNext-generation ES module bundler23kThis data is accurate as of March 2023; it is gathered from numerous surveys and overall GitHub activity for the last 12 months.

If we look back at the last year, the popularity of Vite has been on the rise and has surpassed its predecessor, Snowpack. Along with Vite, Nx and Turborepo are the rising build tools for monorepo, and Nx has recently taken over the maintenance of Lerna.

Although Babel is still popular, swc and esbuild have been adopted by many projects and meta-frameworks for better build and transpilation performance.

Last year, during the chúng tôi Conf, Vercel announced Turbopack, a new and fast bundler in Rust, and Rome has released its first stable version, including a linter and formatter. The adoption of Rome is currently low, but it could increase in the coming year.

Alright, let’s move on to looking at each tool individually.

Vite is a modern build tool that provides fast and efficient development workflows for web applications. Developed by Evan You, the creator of the popular front-end framework chúng tôi Vite is designed to be flexible and adaptable, with support for a wide range of front-end frameworks and libraries.

Vite offers a number of benefits over traditional build tools like Webpack and Rollup, including faster build times and hot module replacement. Vite achieves these benefits by using a modern development server that leverages native ES modules in the browser. This allows Vite to provide fast and efficient development workflows, with instant updates and live reloading.

Key Features of Vite:

Fast builds

First-party hot module replacement (HMR) integrations for Vue Single File Components and React Fast Refresh

Supports importing multiple modules from the file system

Supports CSS @import inlining via PostCSS plugins

Supports CSS modules

Lazy-loading of matched files via dynamic import

Vite also offers support for a wide range of front-end frameworks and libraries, including chúng tôi React, Angular, and Preact. This makes Vite a great choice for developers who work with multiple frameworks, as it provides a consistent and flexible development workflow.

Turborepo is a high-performance build system designed specifically for TypeScript and JavaScript projects. It offers a range of powerful features, such as fast incremental builds, local and distributed computation caching, local task orchestration, dependency graph visualization, and source code sharing. One of the key features of Turborepo is its ability to adapt and scale incrementally, making it easy to add to an existing codebase in just a few minutes. Turborepo improves task speed through intelligent scheduling, minimizing idle CPU usage.

Remote caching is a vital feature of Turborepo that enables builds to achieve lightning-fast build times by sharing compiled computations and code artifacts on Vercel. This feature allows for efficient sharing of caches among team members and reduces the need for constant re-compiling, re-testing, or re-running of unchanged code.

In addition to remote caching, Turborepo provides support for pruning for all major package managers and supports polyrepo. It also features incremental builds, context-aware hashing, zero runtime overhead, pruned subsets, and integration with Lerna.

SWC (stands for “Speedy Web Compiler”) is a fast and modern JavaScript/TypeScript compiler that provides a faster and more efficient alternative to Babel. Developed by the Rust programming language community, SWC is designed to be a drop-in replacement for Babel, with faster compilation times and better performance.

SWC achieves its fast compilation times by using a Rust-based compiler that is significantly faster than Babel’s JavaScript-based compiler. This allows SWC to provide faster and more efficient builds, with significant improvements in build times and overall performance.

SWC also offers support for a wide range of modern JavaScript and TypeScript features, including async/await, decorators, and class properties. This makes SWC a great choice for developers who work with modern web frameworks and libraries.

Nx is a powerful and extensible set of tools for building monorepo-based applications. Developed by the team behind Angular, Nx provides a number of benefits over traditional build tools, including faster builds, improved code sharing, and better team collaboration.

Nx achieves its faster builds by leveraging the power of monorepos. With Nx, you can organize your code into a single repository that contains all of your applications, libraries, and shared code. This allows Nx to perform incremental builds that only rebuild the parts of your code that have changed, resulting in faster and more efficient builds.

Nx also offers support for a wide range of front-end frameworks and libraries, including Angular, React, and chúng tôi This makes Nx a great choice for developers who work with multiple frameworks and want to share code between them.

In addition, Nx provides a number of tools for improving team collaboration, including dependency graph visualization, code linting, and code formatting. This makes it easier for teams to work together and ensures that code is consistent and maintainable.

Rome is an all-in-one toolchain for building modern JavaScript applications. Developed by the team at Facebook, Rome aims to provide a unified and streamlined approach to building, testing, and deploying JavaScript applications.

Rome offers a number of benefits over traditional build tools, including faster build times, improved error handling, and better performance. Rome achieves these benefits by using a modern and modular architecture that is designed for performance and scalability.

In addition, Rome provides a number of tools for improving developer productivity, including automated linting, formatting, and testing. This makes it easier for developers to focus on writing high-quality code, rather than worrying about the details of the build process.

esbuild is a blazing-fast JavaScript bundler and minifier that offers significant improvements in build times and overall performance. Developed by Evan Wallace, esbuild aims to be the fastest JavaScript bundler and minifier in the market, with build times that are up to 100 times faster than its competitors.

esbuild achieves its fast build times by using a Go-based compiler that is significantly faster than the JavaScript-based compilers used by other bundlers. This allows esbuild to provide near-instantaneous build times, even for large and complex applications.

esbuild also offers support for a wide range of modern JavaScript features, including JSX, TypeScript, and CSS. This makes esbuild a great choice for developers who work with modern web frameworks and libraries.

In addition, esbuild provides a number of tools for improving developer productivity, including code splitting, tree shaking, and dead code elimination. This makes it easier for developers to focus on writing high-quality code, rather than worrying about the details of the build process.

Lerna is a popular tool for managing multi-package repositories with git and npm. Developed by the team at Babel, Lerna provides a number of benefits for developers working with large codebases, including improved collaboration, better dependency management, and faster release cycles.

Lerna achieves its benefits by providing a number of tools for managing packages within a monorepo, including versioning, publishing, and testing. With Lerna, you can manage your packages as a single entity, with shared dependencies and consistent versioning.

In addition, Lerna provides a number of tools for improving collaboration, including changelogs, release notes, and automated testing. This makes it easier for teams to work together and ensures that code is consistent and maintainable.

One of the key features of Webpack is its ability to handle complex module dependencies. Webpack can dynamically load and manage dependencies, which means that you can import code from other files in a way that is easy to manage and maintain. Additionally, Webpack can analyze your code and create a dependency graph, which can help you identify and manage complex module interdependencies.

Webpack also includes a powerful plugin system that allows you to extend its functionality and customize the build process to suit your specific needs. For example, there are plugins available that can help you optimize your code, minimize the size of your output files, and even generate HTML templates.

Another major benefit of Webpack is its support for modern web development practices. For example, Webpack can handle modern JavaScript features such as ES6 modules, which allows you to write cleaner and more maintainable code. Webpack can also integrate with popular front-end frameworks such as React and chúng tôi which makes it an ideal choice for building modern web applications.

Parcel is an open-source, zero-configuration build tool that aims to eliminate the complexity and configuration required by traditional bundlers like Webpack and Browserify. Parcel uses a multi-core compilation to provide fast and efficient builds, making it an ideal choice for small to medium-sized projects.

Parcel also includes hot module replacement (HMR), which enables developers to make changes to their code and see the results instantly in the browser without refreshing the page. HMR also preserves the state of the application, making it possible to retain user input and other important data during development.

One of the key benefits of using Parcel is its ability to detect and install the necessary dependencies for a project automatically. This means that developers can focus on writing code instead of managing dependencies and configurations. Additionally, Parcel offers a flexible plugin system that allows developers to customize their builds by adding or removing specific features based on their project requirements.

Rollup is a module bundler that allows developers to create smaller and more efficient JavaScript bundles for their web applications. The basic idea behind Rollup is to take a set of input modules, analyze them, and then generate a single output file that includes only the code needed to run the application. This approach can significantly reduce the size of the final JavaScript bundle and improve performance.

One of the key features of Rollup is its ability to perform tree-shaking. This is the process of analyzing the dependencies between modules and removing any code that is not actually used in the application. Tree-shaking can result in significant reductions in file size, as unused code is removed from the final bundle.

Rollup is designed to work well with modern JavaScript modules, such as those written in ES6 or TypeScript. It can also handle CommonJS modules, which are used by many popular libraries and frameworks. Rollup provides a plugin architecture that allows developers to extend its functionality and integrate with other tools and workflows.

Rollup is highly configurable, with many options and settings that can be customized to suit the needs of a particular project. For example, developers can choose to output code in different formats, such as CommonJS, AMD, or ES modules. They can also specify which parts of the code should be treated as external dependencies, and which should be included in the bundle.


It’s important to learn build tools even if you’ve never used them before because they are essential tools for modern web development. By automating repetitive tasks and optimizing code, build tools can help you write better code more quickly and efficiently.

Some of the benefits of using build tools include the following:

Automated workflows: Automate repetitive tasks, such as compiling code, compressing files, and optimizing images. This saves time and reduces the risk of human error.

Code quality: Build tools can help ensure that code is formatted correctly, follows best practices, and is optimized for performance.

Modularity and scalability: You can organize code into modules, making it easier to manage and scale projects over time.

Faster development: Build tools can speed up the development process by providing features like live reloading, which automatically refreshes the browser when changes are made to the code.

Compatibility: Build tools can help ensure that code is compatible with different browsers and devices, improving the user experience.

They are also a key part of the development workflow for many companies, so having experience with build tools can be an asset when applying for jobs or working on collaborative projects.

Top 20 Most Popular Seo Experts: A Social Listening Analysis

Do you remember how you fell in love with SEO?

Those hot summer nights looking up page ranks and going through backlink lists…

Oh, these were the days!

One of the main guiding lights on our SEO journey is usually the SEO experts – those prominent voices in the community who share their knowledge and skills with others.

You may have learned SEO from courses and books, but SEO influencers are able to give you something else.

They can fill you in on all the intricacies and little details of the SEO craft and provide you with a deeper understanding of the subject matter.

Search Engine Journal gets it like nobody else, that’s why they’ve prepared the list of SEO experts to follow in their SEO for Beginners ebook.

But… I’m not an SEO expert.

So I’m not going to arrange or rank this list based on my admittedly quite shallow knowledge of SEO.

What I am is a social listening expert.

Thus, once I saw this long list of SEO influencers, I got curious: how do people talk about these experts online.

Who gets mentioned the most?

In what contexts are they usually talked about?

Yes, social listening can answer all these questions and more!

Given the nature of influencers – the way people look up to them and their expertise – it’s especially fascinating to analyze conversations about them.

So let me tell you briefly about the methodology I used for the analysis before we move on to our discoveries.


As a basis, I took 202 experts mentioned in the SEO for Beginners guide.

I created a social listening alert, using Awario (disclosure: I work for the company) for each of them.

A social listening alert is a combination of keywords, filters, and conditions that are applied to these keywords.

All of this allows you to find relevant data online.

In our case, for each SEO expert I specified the following keywords and conditions:

SEO expert’s name + their Twitter handle

Date range – 1 year

I didn’t specify from which countries and in which languages I want to gather the data because I figured that SEO knowledge is international.

To eliminate tweets made by the expert themselves, I blacklisted their own Twitter accounts.

The data I gathered came from Twitter, YouTube, Reddit, news sites, digital media, forums, and other websites.

Overall, Awario found and analyzed more than 70 thousand online mentions.

Logically, the first question to ask is “Who are the most talked-about SEO experts?”

So here’s the top 20 according to Awario:

Top 20 Most Mentioned SEO Influencers

Rank Name Number of mentions 1 Barry Schwartz 9,700 2 Craig Campbell 2,700 3 Cindy Krum 2,400 4 Cyrus Shepard 2,386 5 Mordy Oberstein 2,170 6 Richard Baxter 2,115 7 Dan Taylor 2,100 8 Dr Pete Meyers 1,930 9 Joe Hall 1,900 10 Andrew Optimisey 1,800 11 Wil Reynolds 1,700 12 Gerry White 1,650 13 Hamlet Batista 1,600 14 Areej AbuAli 1,590 15 Kevin Indig 1,550 16 Pedro Dias 1,500 17 Loren Baker 1,340 18 Marie Haynes 1,300 19 Amanda Jordan 1,290 20 Nick Eubanks 1,200

Out of the 202 names on the list, these 20 were mentioned the most.

Now, I would analyze all 20 (or even all 202) if I could, but I’m afraid this article would become too lengthy.

Instead, let’s look at our top 5 and see what characterizes conversations around these five experts.

Barry Schwartz

Barry Schwartz is the founder of Search Engine Roundtable and has covered search for over 16 years.

Schwartz is also the News Editor at Search Engine Land.

As you see from the Topic cloud, both of these projects are mentioned quite often alongside his name.

If we look at the sources of his mentions, we can see that he gets the most credit from Twitter and the web.

Let’s look further into what sources bring Schwartz the most attention.

Even though Twitter is responsible for almost half of his mentions, it’s not exactly the most visible platform for him.

Industry media and websites are much more influential when it comes to exposure.

Here are the top 10 most influential websites that mention Schwartz.

Craig Campbell

From this topic cloud, we immediately learn that Campbell is an incredible SEO educator.

If you’re wondering why “benefits for engagement” is mentioned so often, it’s because of Campbell’s course on CTR and its benefits for engagement kind of went viral.

It was mentioned 101 times on Twitter.

Another prominent topic is link building, which was featured in AP News.

If we look at the sources of mentions, we get a pretty similar picture to Schwartz’s analytics with one exception: YouTube generates a lot more mentions for Campbell.

We could possibly pin it on the fact that Campbell has an active YouTube channel, so it’s only logical that he gets mentioned by other YouTubers as well.

Cindy Krum

Cindy is the first woman on our list – normally I wouldn’t highlight it, but SEO is a very male-dominated space.

For example, look at the gender breakdown of conversations around our top 5.

According to Awario, around 80% of all users talking about the top 5 most mentioned SEO experts are men.

What’s curious, for Krum the analytics skew a bit more equal in terms of gender divide – 66.8% male versus 33.2% female.

Perhaps, women feel more encouraged to speak up when they see another woman killing it in this industry?

As for non-gendered data, let’s start with the Topic cloud.

I think it’s obvious that a lot of Krum’s insights are themed around mobile SEO – 222 mentions of Krum also included the word “mobile.”

What’s interesting is that along with niche-related terms we can see positive words like happy, love, and hope.

I guess Krum encourages people to be more positive not just about SEO but about life in general.

The sentiment analysis proves that. 22.9% of all mentions of Krum are positive.

As for sources, one thing you notice immediately is that there are no mentions coming from Reddit.

Even though for the other two names on our list so far Reddit has been the smallest platform, Krum doesn’t have any presence on Reddit at all.

Another detail that sticks out is how much of the buzz around her name comes from Twitter.

Interestingly enough, when we look at the top influencers of Krum we still get industry websites – Moz, Slideshare, Search Engine Journal.

But, if we look at her top mentions, we can see some other influencers from Twitter and YouTube.

Cyrus Shepard

Shepard is an SEO consultant who used to be a Lead SEO for Moz and now is running his own company Zyppy.

Even the topic cloud of his mentions immediately tells you that his area of expertise is quite vast: there are a lot of terms that have equal weight, i.e., relatively equal number of mentions.

If we look at the sources of his mentions, Twitter once again plays a large role.

Media websites and blogs take second place, with Moz’s blog and Medium being the two main sources of mentions.

Mordy Oberstein

Oberstein is a former CMO for Rank Ranger and the host of the #SEOchat on Twitter.

Apart from usual SEO terms such as snippets and ranks, a lot of Oberstein’s mentions feature the conversation around tools and software – all these things that are so essential to any SEO expert.

Like some other people on this list, he also gets a lot of acknowledgment and interactions on Twitter – 82% of his mentions come from this platform.

And once again, when we check the most influential sources of his mentions, it’s mostly industry media (and Wix’s Twitter account which makes sense since he works for them).


There are several trends for SEO experts online that I’ve noticed.

Firstly, while Twitter is almost always the biggest source for the volume of conversations around an expert, niche media and industry-related websites always win in terms of reach.

It means that if you want to establish yourself as an expert, do not ignore important industry outlets – in the case of SEO we’re talking Search Engine Journal, Search Engine Land, Moz, and others.

Content is still king!

Another thing that stuck out: while it wasn’t exactly represented in the analytics I shared, I’ve noticed that most experts actively engage with each other.

When you look at the Twitter mentions of one expert you can always find a Twitter account of another from the list in there.

That shows how active and close-knit the SEO community is and how lively the conversation around it is.

Don’t be afraid to interact with your peers when you’re entering a new community!

More Resources:

Image Credits

All screenshots taken by author, November 2023

2014: The Year Of The Iphone

There are some technologies that happened way earlier than they had any right to. Frankly, putting a man on the moon in the days when the Apollo Guidance Computer really did have less power than a pocket calculator was an insane achievement.

And then there are those technologies that have taken way, way longer than they should have done – with home automation heading the list. The main reason it was such a slow-burn was the lack of a standard interface (X.10 never really established itself in the home).

2014, however, looks set to be the year in which all that changes, with the iPhone the new standard interface. Steve Jobs once said that the Mac was the hub at the center of our digital lives; this year, it looks like the iPhone is taking over the crown …

We thought it would be useful to have a roundup of a bunch of the things you’ll be able to connect to with your iPhone this year, some of them already available and others launching soon.

Audiovisual equipment. This one is already well-established. Between Apple TV, AirPlay, iPhone remote apps, TV streaming apps and even multi-room wifi speaker system, there’s already not much you can’t do in the way of getting content to or from an iPhone or iPad, as well as using your iPhone as a remote for pretty much all your AV equipment.

Lighting. Change your lighting at will, or program it to switch on or off on a schedule, or when triggered by motion. Wemo provides remote-controlled plug sockets that tend mostly to be used for floor and desk lamps, and has just announced the addition of smart light-bulbs. Philips, of course, already has its own multi-colored Hue lightbulbs. There are also a number of iPhone-controlled table lamps, like the Holi mood lamp.

Heating. Control your heating from anywhere, have it learn your usage patterns or have it come on and off automatically as residents leave and approach your home. In the U.S., best-known is the Nest learning thermostat, while Europe has the Tado intelligent thermostat. Both use an iPhone app as the primary interface. There are others out there, and will likely be more launched in the course of the year. Tado has also said that an iPhone-controller for air-conditioners is on the way.

Door locks. August announced its Yves Behar-designed digital door lock last May, though it is not scheduled to launch until this spring. Okidokeys announced its own rival system yesterday, also set for spring availability, and there are again others on the way. Goji too is expecting to launch, you guessed it, in the spring. By the summer, no self-respecting gadgeteer will be unlocking their doors manually.

Home security. We’ve of course long had network cams whose video feeds can be viewed on an iPhone, with Dropcam Pro one of our favorites. But we’re also seeing the emergence of more specific security-orientated products, like Canary, expected to be available from July. Again, expect to see more product announcements soon.

Smoke detectors. Until recently, the height of smoke-detector tech was wirelessly-linked units, so that when one was triggered, they all sounded. Nest has improved on this with a detector you can silence by waving at it when your culinary skills have let you down, and which sends alerts to an iPhone app.

Home appliances. There have been high-end kitchen appliances which allow iPhone control for some time now, so you can put something in the oven in the morning and set it cooking once you know what time you’re leaving the office, but we’re expecting to see this reach more affordable products over the course of the year. Judging by a flurry of products promised by Belkin, there’s not very much in the way of appliances than won’t be iPhone-controlled before the year is out: the company announced an iPhone-controlled Crock-Pot slow cooker yesterday, and is promising this will be followed by a smart coffee maker, an air purifier and a space heater. There’s an iKettle on the way, and even an iPhone-connected toothbrush …

Toys. This is going to be huge. We’ve already seen quadrocopters, large and small. The awesome Anki race cars. Spy-tanks. Robot balls. Even an iPhone-controlled paper airplane! By next holidays, it’ll be hard to find a toy that doesn’t link to an iPhone app. Plus, of course, there are games controllers for use with iPhone games from SteelSeries, Logitech and Moga.

A year ago, you had to be a certified gadgeteer to be controlling anything with an iPhone. By the end of this year, your great-aunt Mildred will be doing it. There are already so many connected devices out there that Wolfram has created the Connected Devices Project to catalogue them all. It’s going to be an exciting year.

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Technology Of The Year 2006

In 2005, there were a number of technologies that continued to be important. Several, however, rose to the forefront of the news and to the forefront of what developers were doing. Of these, four technologies were recognized as the most important (and possibly most visible) in 2005. These four technologies were the finalists for the chúng tôi Technology of the year recognition. These are AJAX, RSS, SOA, and virtualization.

You might ask the question, where is blah? Of course, “blah” might be blogging, Web services, business intelligence, grid computing, multi-core processing, file sharing, or any of hundreds of other technologies that were present in 2005. Although some of these technologies were mentioned and nominated for the recognition, none of them received the same type of push as the four that made it into the finalist category.

Prior to the start of the voting, it was anyone’s guess as to which technology would win as the Technology of the Year. All four of the finalists have made been very visible and very important in 2005 and will continue to be so in 2006. Early projections were on RSS taking the lead spot. Enterprise developers were promoting SOA for the winning recognition. Virtualization is a technology that many developers have come to love as well. It was, however, AJAX that took the top honor of chúng tôi Technology of the Year.

AJAX is not only tough on grease, but it also can be used for creating smoothly operating Web sites! AJAX, as named by Jesse James Garrett of Adaptive Path, stands for Asynchronous JavaScript and XML. It is an acronym that describes technologies that have been around for many years. Both XML and JavaScript have become commonplace in developing Web pages and Web sites.

AJAX takes all of these technologies and twists them to a new level by providing sites that look and feel like standard applications by having rich interactive content. This can include features such as the display of additional data, the zooming in or out of a picture or map, dragging and dropping of content, and more. This is all done without the normal delays or notable trips back to the server.

Figure 1: chúng tôi – Using AJAX for a color dialog

In a recent article on chúng tôi Andre Charland lists his top ten reasons why AJAX is here to stay. The best way to understand some of the power of AJAX and to understand why it has caught the attention of Web developers is to look at sites already using it. The following are just a few sites using AJAX functionality:

AJAX is not an “all powerful” tool, nor is it the right technology to use for everything. Even so, it is being used to bring Web sites to the next level of interactivity. As such, it is not a surprise to see that it dominated the voting to become the chúng tôi Technology of the Year for 2006.

If you’d like to learn more about AJAX, you can check out Jesse James Garrett’s article, which includes a Q&A regarding some of the history.

Although AJAX won the Technology of the year, there were three other finalists that deserve recognition as well. One technology that might be better known than AJAX is RSS.

RSS, in its simplest definition, is a format for syndicating content from the Web. It is actually a standardized usage of XML. This standardization, or specification, allows anyone to pull information from an RSS file because they will be able to know what mark-up has been used.

RSS has its history going back to 1997. That year, Netscape designed RSS 0.90, which supported the scriptingNews format created by David Winer. Over the years, RSS evolved and released in several versions including .91, .92, and in 1993 the most recent release was 2.0. The RSS 2.0 specification was released to the public by Harvard under a Creative Commons license. This license allows you to use a work commercially and non-commercially.

As mentioned, RSS is simply an XML format that can be used to mark up content that is to be shared with others (syndicated). The format requires tags for identifying a channel or site, a link to the channel or site, and a description of the site or channel. A number of other information tidbits can be included to describe the RSS feed including languages, copyright, managing editor information, publication date, category, a time to live, and a rating.

Each of the items has specific tags and rules for their use as detailed in the specification. The end result, however, is a standardized XML file layout that can be easily used by others. It is the flourishing of RSS aggregators and the extension of programs such as FireFox and Microsoft Internet Explorer that have helped to make even more popular.

One technology that was nominated for the chúng tôi product of the year that didn’t make it to the finalist list was blogs. While blogs have become popular, it is no surprise that serious blogs now incorporate RSS as well. This allows people to use an RSS aggregator to have the information from the blog come to them rather than having to go to the Web page where the blog resides. Figure 2 shows the FireFox browser with the Sage add-in for viewing RSS feeds. As you can see, the information from any feed is easily formatted and displayed because a single standard is being used.

Figure 2: Sage RSS Feed add-in for FireFox brings RSS content to you.

Additionally, RSS feeds can be incorporated into applications and Web sites. Ultimately, RSS has provided a new, standardized method for disseminating information. More importantly, it has made it easy for anyone to tap into that information and use it in a variety of creative ways.

The Year In Chips And Spam

Moore’s Law doesn’t just apply to semiconductors, it could rightfully be applied to the rate of innovation in the technology industry. In most cases, that’s a good thing, while in some cases, it’s truly awful. It’s rather sad to see malware writers manage to out-innovate many firms in the Silicon Valley. One wonders what legitimate software they could come up with if they ever decided to emerge from the shadows.

While the criminal element keeps the security software in business, other sectors are equally busy. For a sector with essentially two players, semiconductors remains vibrant and exciting. Sun, battling back from the edges of extinction under a new CEO, did the unthinkable and went whole hog into open source, and has been warmly greeted for it by the open source crowd. And “green tech” became one of the buzzwords of the year as energy consumption came to the foreground of every CIO’s mind.

AMD vs. Intel

Eighteen months ago, CNBC’s blowhard stock picker/weather vane Jim Cramer was down on Intel, often demanding the firing of CEO Paul Otellini, who was still relatively new to the job and cleaning up the mess left by his predecessor.

AMD, on the other hand, had one-upped Intel twice. It came out with 64-bit processors when Intel said no one wanted or needed 64-bit and it was first to market with dual core processors. It entered the server market for the first time with its Opteron processors in 2003 with no major OEMs. By 2006, it had all the tier one vendors: IBM, HP, Dell and Sun.

That would make AMD a victim of its own success. Infrastructure and fabrication is as vital to any chip vendor’s success as design. Hot chips are no good if you can’t make enough of them, and with a vendor like Dell sucking up the supply, AMD couldn’t make enough.

The result was the company was creamed in Q1 and spent the rest of 2007 recovering. Its $5.4 billion purchase of ATI has yet to pay for itself but may in 2009 with the Fusion project. In the mean time, AMD is being hampered by debt from the purchase, which in turn impeded its ability to expand its manufacturing lines.

Intel, on the other hand, streamlined its operations, cut more than 10,000 workers and was aggressive in releasing new chips, both desktop and server, and cutting prices. It beat AMD to market with a quad-core server, although AMD is very quick to point out that the quad-core Xeon is just two dual core chips on the same die.

AMD had a genuine quad core server chip in the works known as Quad Core Opteron, a.k.a. Barcelona. It should have been called Godot because a lot of people were waiting around for it, and at this point, still are. Granted, it did show up in August when it was had been due in February but only select customers are getting it. Unfortunately for AMD it showed up fairly slow, with the top clock speed of 2.0GHz. The company was insistent that it would out-perform the 3.0GHz dual core processors. The jury is still out on that.

Meanwhile, Intel came out with a whole new means for making chips that eliminated lead and the silicon that gave the Silicon Valley its name. Somehow, “The Hafnium Valley” just doesn’t have a ring to it, but it was an important breakthrough none the less. The results were lower voltage desktop and server chips that ran much cooler. Going into 2008, Intel is positioned much better than it was at the beginning of the year, while AMD continues to fall behind.

The Year in Malware

The year began with an attack that would set the tone for the rest of 2007. On January 19, after severe weather struck Europe, thousands of people received an e-mail with a subject line “230 dead as storm batters Europe.” It became known as the Storm worm, a nasty piece of malware officially dubbed W32/Nuwar by Microsoft, McAfee and a few other anti-virus vendors.

Storm was nasty because it defied the traditional spam methodology of hub and spoke distribution. A few servers, called command and control servers, would send out their payload and orders to the thousands of millions of infected computers on a botnet (define).

Storm, on the other hand, used a store and forward peer-to-peer approach, making it hard to eradicate. There were no central servers to take down, except at the very source, and right now the developer of Storm is the Osama Bin Laden of malware. As a result, it made Storm eradication very hard. The software mutates every 30 minutes, making it impossible to detect it with the usual signature-based security.

Other ideas weren’t so successful. Spam continues to grow overall, surpassing legitimate e-mail in sheer volume, but spam blocking filters have gotten more effective, sparing us the garbage. So spammers tried new ways to get around them. First was the use of image-based spam, where the information on pump-and-dump stocks, erectile dysfunction medication or mortgage deals was in a graphical image.

The filters got better at stopping that, so they tried PDF spam. That proved ineffective, partly due to the fact that PDF is so large it’s not efficient for spamming people. Plus, end users had gotten smart about not opening attachments from an unknown source. So PDF spam came and went in a real hurry. The year also saw its first audio spam, featuring a mechanical voice hyping a penny stock that proved more frightening than effective at selling the stock.

As the year wore on, a few trends become rather clear: the virus as we knew it was pretty much over, anti-malware software needed to move off signature-based detection, and the primary method of attack was now based on human gullibility.

The virus used to be about causing damage to your computer and then taunting you about it. That has really ended, with some exceptions. A virus was making the rounds earlier this year that deleted all of the MP3s on the user’s hard drive. But by and large, malware today is about stealth. A bot wants to operate quietly on an infected computer, pumping out spam. A key logger wants to get as much info from you as possible. So they want to keep quiet.

Signatures, the venerable method of virus detection, are being viewed as near-obsolete now because this stuff mutates so fast it’s impossible to keep up with it. Even though many antivirus products update their signatures multiple times per day, with the Storm worm mutating every 30 minutes, it’s impossible to keep up. An effort is underway to move toward heuristics, detecting malicious activity by suspicious behavior, but that has proven a less than perfect science up to now.

The business of malware remains, regrettably, healthy. With China and Russia as the primary sources of malicious code and almost no leadership from Washington, Americans continue to be victimized to the tune of $100 to $200 million a year, depending on which report you read. Malware is such a big business the writers even offer service contracts with their software, so if it stops working, they will update it to get around the latest security measures.

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