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Do you remember how you fell in love with SEO?

Those hot summer nights looking up page ranks and going through backlink lists…

Oh, these were the days!

One of the main guiding lights on our SEO journey is usually the SEO experts – those prominent voices in the community who share their knowledge and skills with others.

You may have learned SEO from courses and books, but SEO influencers are able to give you something else.

They can fill you in on all the intricacies and little details of the SEO craft and provide you with a deeper understanding of the subject matter.

Search Engine Journal gets it like nobody else, that’s why they’ve prepared the list of SEO experts to follow in their SEO for Beginners ebook.

But… I’m not an SEO expert.

So I’m not going to arrange or rank this list based on my admittedly quite shallow knowledge of SEO.

What I am is a social listening expert.

Thus, once I saw this long list of SEO influencers, I got curious: how do people talk about these experts online.

Who gets mentioned the most?

In what contexts are they usually talked about?

Yes, social listening can answer all these questions and more!

Given the nature of influencers – the way people look up to them and their expertise – it’s especially fascinating to analyze conversations about them.

So let me tell you briefly about the methodology I used for the analysis before we move on to our discoveries.

Methodology

As a basis, I took 202 experts mentioned in the SEO for Beginners guide.

I created a social listening alert, using Awario (disclosure: I work for the company) for each of them.

A social listening alert is a combination of keywords, filters, and conditions that are applied to these keywords.

All of this allows you to find relevant data online.

In our case, for each SEO expert I specified the following keywords and conditions:

SEO expert’s name + their Twitter handle

Date range – 1 year

I didn’t specify from which countries and in which languages I want to gather the data because I figured that SEO knowledge is international.

To eliminate tweets made by the expert themselves, I blacklisted their own Twitter accounts.

The data I gathered came from Twitter, YouTube, Reddit, news sites, digital media, forums, and other websites.

Overall, Awario found and analyzed more than 70 thousand online mentions.

Logically, the first question to ask is “Who are the most talked-about SEO experts?”

So here’s the top 20 according to Awario:

Top 20 Most Mentioned SEO Influencers

Rank Name Number of mentions 1 Barry Schwartz 9,700 2 Craig Campbell 2,700 3 Cindy Krum 2,400 4 Cyrus Shepard 2,386 5 Mordy Oberstein 2,170 6 Richard Baxter 2,115 7 Dan Taylor 2,100 8 Dr Pete Meyers 1,930 9 Joe Hall 1,900 10 Andrew Optimisey 1,800 11 Wil Reynolds 1,700 12 Gerry White 1,650 13 Hamlet Batista 1,600 14 Areej AbuAli 1,590 15 Kevin Indig 1,550 16 Pedro Dias 1,500 17 Loren Baker 1,340 18 Marie Haynes 1,300 19 Amanda Jordan 1,290 20 Nick Eubanks 1,200

Out of the 202 names on the list, these 20 were mentioned the most.

Now, I would analyze all 20 (or even all 202) if I could, but I’m afraid this article would become too lengthy.

Instead, let’s look at our top 5 and see what characterizes conversations around these five experts.

Barry Schwartz

Barry Schwartz is the founder of Search Engine Roundtable and has covered search for over 16 years.

Schwartz is also the News Editor at Search Engine Land.

As you see from the Topic cloud, both of these projects are mentioned quite often alongside his name.

If we look at the sources of his mentions, we can see that he gets the most credit from Twitter and the web.

Let’s look further into what sources bring Schwartz the most attention.

Even though Twitter is responsible for almost half of his mentions, it’s not exactly the most visible platform for him.

Industry media and websites are much more influential when it comes to exposure.

Here are the top 10 most influential websites that mention Schwartz.

Craig Campbell

From this topic cloud, we immediately learn that Campbell is an incredible SEO educator.

If you’re wondering why “benefits for engagement” is mentioned so often, it’s because of Campbell’s course on CTR and its benefits for engagement kind of went viral.

It was mentioned 101 times on Twitter.

Another prominent topic is link building, which was featured in AP News.

If we look at the sources of mentions, we get a pretty similar picture to Schwartz’s analytics with one exception: YouTube generates a lot more mentions for Campbell.

We could possibly pin it on the fact that Campbell has an active YouTube channel, so it’s only logical that he gets mentioned by other YouTubers as well.

Cindy Krum

Cindy is the first woman on our list – normally I wouldn’t highlight it, but SEO is a very male-dominated space.

For example, look at the gender breakdown of conversations around our top 5.

According to Awario, around 80% of all users talking about the top 5 most mentioned SEO experts are men.

What’s curious, for Krum the analytics skew a bit more equal in terms of gender divide – 66.8% male versus 33.2% female.

Perhaps, women feel more encouraged to speak up when they see another woman killing it in this industry?

As for non-gendered data, let’s start with the Topic cloud.

I think it’s obvious that a lot of Krum’s insights are themed around mobile SEO – 222 mentions of Krum also included the word “mobile.”

What’s interesting is that along with niche-related terms we can see positive words like happy, love, and hope.

I guess Krum encourages people to be more positive not just about SEO but about life in general.

The sentiment analysis proves that. 22.9% of all mentions of Krum are positive.

As for sources, one thing you notice immediately is that there are no mentions coming from Reddit.

Even though for the other two names on our list so far Reddit has been the smallest platform, Krum doesn’t have any presence on Reddit at all.

Another detail that sticks out is how much of the buzz around her name comes from Twitter.

Interestingly enough, when we look at the top influencers of Krum we still get industry websites – Moz, Slideshare, Search Engine Journal.

But, if we look at her top mentions, we can see some other influencers from Twitter and YouTube.

Cyrus Shepard

Shepard is an SEO consultant who used to be a Lead SEO for Moz and now is running his own company Zyppy.

Even the topic cloud of his mentions immediately tells you that his area of expertise is quite vast: there are a lot of terms that have equal weight, i.e., relatively equal number of mentions.

If we look at the sources of his mentions, Twitter once again plays a large role.

Media websites and blogs take second place, with Moz’s blog and Medium being the two main sources of mentions.

Mordy Oberstein

Oberstein is a former CMO for Rank Ranger and the host of the #SEOchat on Twitter.

Apart from usual SEO terms such as snippets and ranks, a lot of Oberstein’s mentions feature the conversation around tools and software – all these things that are so essential to any SEO expert.

Like some other people on this list, he also gets a lot of acknowledgment and interactions on Twitter – 82% of his mentions come from this platform.

And once again, when we check the most influential sources of his mentions, it’s mostly industry media (and Wix’s Twitter account which makes sense since he works for them).

Conclusion

There are several trends for SEO experts online that I’ve noticed.

Firstly, while Twitter is almost always the biggest source for the volume of conversations around an expert, niche media and industry-related websites always win in terms of reach.

It means that if you want to establish yourself as an expert, do not ignore important industry outlets – in the case of SEO we’re talking Search Engine Journal, Search Engine Land, Moz, and others.

Content is still king!

Another thing that stuck out: while it wasn’t exactly represented in the analytics I shared, I’ve noticed that most experts actively engage with each other.

When you look at the Twitter mentions of one expert you can always find a Twitter account of another from the list in there.

That shows how active and close-knit the SEO community is and how lively the conversation around it is.

Don’t be afraid to interact with your peers when you’re entering a new community!

More Resources:

Image Credits

All screenshots taken by author, November 2023

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The Most Popular Build Tools For Front

So, what are build tools, exactly? Well, they’re a set of tools that help you automate repetitive tasks, optimize your code, and improve your workflow. There are three main categories of build tools: task runners, bundlers, and compilers.

Task runners are tools that automate repetitive tasks such as testing, linting, and minifying code. Bundlers allow developers to bundle multiple files into one file, reducing load times and improving performance. Compilers enable developers to write code in one language and compile it into another, such as using TypeScript to write JavaScript code.

Using build tools has several benefits to improve the development workflow, including reducing development time, improving code quality, and streamlining the deployment process.

By automating repetitive tasks, optimizing code, and providing real-time feedback on errors and code quality, build tools help improve the overall developer experience and make development less stressful.

Let’s look at the currently most popular build tools that front-end developers are using:

RankToolDescriptionStars1ViteNext generation frontend tooling. It’s fast!53.4k2TurboIncremental bundler and build system optimized for JavaScript and TypeScript, written in Rust – including Turbopack and Turborepo.19.8k3swcSWC is a super-fast TypeScript / JavaScript compiler written in Rust.26.4k4NxNx is a next generation build system with first class monorepo support and powerful integrations.16.7k5RomeRome is a formatter, linter, bundler, and more for JavaScript, TypeScript, JSON, HTML, Markdown, and CSS.22.6k6esbuildAn extremely fast bundler for the web34.7k7LernaLerna is a fast, modern build system for managing and publishing multiple JavaScript/TypeScript packages from the same repository.34.3k8WebpackWebpack is a module bundler. Its main purpose is to bundle JavaScript files for usage in a browser, yet it is also capable of transforming, bundling, or packaging just about any resource or asset.62.6k9ParcelThe zero configuration build tool for the web.42.1k10RollupNext-generation ES module bundler23kThis data is accurate as of March 2023; it is gathered from numerous surveys and overall GitHub activity for the last 12 months.

If we look back at the last year, the popularity of Vite has been on the rise and has surpassed its predecessor, Snowpack. Along with Vite, Nx and Turborepo are the rising build tools for monorepo, and Nx has recently taken over the maintenance of Lerna.

Although Babel is still popular, swc and esbuild have been adopted by many projects and meta-frameworks for better build and transpilation performance.

Last year, during the chúng tôi Conf, Vercel announced Turbopack, a new and fast bundler in Rust, and Rome has released its first stable version, including a linter and formatter. The adoption of Rome is currently low, but it could increase in the coming year.

Alright, let’s move on to looking at each tool individually.

Vite is a modern build tool that provides fast and efficient development workflows for web applications. Developed by Evan You, the creator of the popular front-end framework chúng tôi Vite is designed to be flexible and adaptable, with support for a wide range of front-end frameworks and libraries.

Vite offers a number of benefits over traditional build tools like Webpack and Rollup, including faster build times and hot module replacement. Vite achieves these benefits by using a modern development server that leverages native ES modules in the browser. This allows Vite to provide fast and efficient development workflows, with instant updates and live reloading.

Key Features of Vite:

Fast builds

First-party hot module replacement (HMR) integrations for Vue Single File Components and React Fast Refresh

Supports importing multiple modules from the file system

Supports CSS @import inlining via PostCSS plugins

Supports CSS modules

Lazy-loading of matched files via dynamic import

Vite also offers support for a wide range of front-end frameworks and libraries, including chúng tôi React, Angular, and Preact. This makes Vite a great choice for developers who work with multiple frameworks, as it provides a consistent and flexible development workflow.

Turborepo is a high-performance build system designed specifically for TypeScript and JavaScript projects. It offers a range of powerful features, such as fast incremental builds, local and distributed computation caching, local task orchestration, dependency graph visualization, and source code sharing. One of the key features of Turborepo is its ability to adapt and scale incrementally, making it easy to add to an existing codebase in just a few minutes. Turborepo improves task speed through intelligent scheduling, minimizing idle CPU usage.

Remote caching is a vital feature of Turborepo that enables builds to achieve lightning-fast build times by sharing compiled computations and code artifacts on Vercel. This feature allows for efficient sharing of caches among team members and reduces the need for constant re-compiling, re-testing, or re-running of unchanged code.

In addition to remote caching, Turborepo provides support for pruning for all major package managers and supports polyrepo. It also features incremental builds, context-aware hashing, zero runtime overhead, pruned subsets, and integration with Lerna.

SWC (stands for “Speedy Web Compiler”) is a fast and modern JavaScript/TypeScript compiler that provides a faster and more efficient alternative to Babel. Developed by the Rust programming language community, SWC is designed to be a drop-in replacement for Babel, with faster compilation times and better performance.

SWC achieves its fast compilation times by using a Rust-based compiler that is significantly faster than Babel’s JavaScript-based compiler. This allows SWC to provide faster and more efficient builds, with significant improvements in build times and overall performance.

SWC also offers support for a wide range of modern JavaScript and TypeScript features, including async/await, decorators, and class properties. This makes SWC a great choice for developers who work with modern web frameworks and libraries.

Nx is a powerful and extensible set of tools for building monorepo-based applications. Developed by the team behind Angular, Nx provides a number of benefits over traditional build tools, including faster builds, improved code sharing, and better team collaboration.

Nx achieves its faster builds by leveraging the power of monorepos. With Nx, you can organize your code into a single repository that contains all of your applications, libraries, and shared code. This allows Nx to perform incremental builds that only rebuild the parts of your code that have changed, resulting in faster and more efficient builds.

Nx also offers support for a wide range of front-end frameworks and libraries, including Angular, React, and chúng tôi This makes Nx a great choice for developers who work with multiple frameworks and want to share code between them.

In addition, Nx provides a number of tools for improving team collaboration, including dependency graph visualization, code linting, and code formatting. This makes it easier for teams to work together and ensures that code is consistent and maintainable.

Rome is an all-in-one toolchain for building modern JavaScript applications. Developed by the team at Facebook, Rome aims to provide a unified and streamlined approach to building, testing, and deploying JavaScript applications.

Rome offers a number of benefits over traditional build tools, including faster build times, improved error handling, and better performance. Rome achieves these benefits by using a modern and modular architecture that is designed for performance and scalability.

In addition, Rome provides a number of tools for improving developer productivity, including automated linting, formatting, and testing. This makes it easier for developers to focus on writing high-quality code, rather than worrying about the details of the build process.

esbuild is a blazing-fast JavaScript bundler and minifier that offers significant improvements in build times and overall performance. Developed by Evan Wallace, esbuild aims to be the fastest JavaScript bundler and minifier in the market, with build times that are up to 100 times faster than its competitors.

esbuild achieves its fast build times by using a Go-based compiler that is significantly faster than the JavaScript-based compilers used by other bundlers. This allows esbuild to provide near-instantaneous build times, even for large and complex applications.

esbuild also offers support for a wide range of modern JavaScript features, including JSX, TypeScript, and CSS. This makes esbuild a great choice for developers who work with modern web frameworks and libraries.

In addition, esbuild provides a number of tools for improving developer productivity, including code splitting, tree shaking, and dead code elimination. This makes it easier for developers to focus on writing high-quality code, rather than worrying about the details of the build process.

Lerna is a popular tool for managing multi-package repositories with git and npm. Developed by the team at Babel, Lerna provides a number of benefits for developers working with large codebases, including improved collaboration, better dependency management, and faster release cycles.

Lerna achieves its benefits by providing a number of tools for managing packages within a monorepo, including versioning, publishing, and testing. With Lerna, you can manage your packages as a single entity, with shared dependencies and consistent versioning.

In addition, Lerna provides a number of tools for improving collaboration, including changelogs, release notes, and automated testing. This makes it easier for teams to work together and ensures that code is consistent and maintainable.

One of the key features of Webpack is its ability to handle complex module dependencies. Webpack can dynamically load and manage dependencies, which means that you can import code from other files in a way that is easy to manage and maintain. Additionally, Webpack can analyze your code and create a dependency graph, which can help you identify and manage complex module interdependencies.

Webpack also includes a powerful plugin system that allows you to extend its functionality and customize the build process to suit your specific needs. For example, there are plugins available that can help you optimize your code, minimize the size of your output files, and even generate HTML templates.

Another major benefit of Webpack is its support for modern web development practices. For example, Webpack can handle modern JavaScript features such as ES6 modules, which allows you to write cleaner and more maintainable code. Webpack can also integrate with popular front-end frameworks such as React and chúng tôi which makes it an ideal choice for building modern web applications.

Parcel is an open-source, zero-configuration build tool that aims to eliminate the complexity and configuration required by traditional bundlers like Webpack and Browserify. Parcel uses a multi-core compilation to provide fast and efficient builds, making it an ideal choice for small to medium-sized projects.

Parcel also includes hot module replacement (HMR), which enables developers to make changes to their code and see the results instantly in the browser without refreshing the page. HMR also preserves the state of the application, making it possible to retain user input and other important data during development.

One of the key benefits of using Parcel is its ability to detect and install the necessary dependencies for a project automatically. This means that developers can focus on writing code instead of managing dependencies and configurations. Additionally, Parcel offers a flexible plugin system that allows developers to customize their builds by adding or removing specific features based on their project requirements.

Rollup is a module bundler that allows developers to create smaller and more efficient JavaScript bundles for their web applications. The basic idea behind Rollup is to take a set of input modules, analyze them, and then generate a single output file that includes only the code needed to run the application. This approach can significantly reduce the size of the final JavaScript bundle and improve performance.

One of the key features of Rollup is its ability to perform tree-shaking. This is the process of analyzing the dependencies between modules and removing any code that is not actually used in the application. Tree-shaking can result in significant reductions in file size, as unused code is removed from the final bundle.

Rollup is designed to work well with modern JavaScript modules, such as those written in ES6 or TypeScript. It can also handle CommonJS modules, which are used by many popular libraries and frameworks. Rollup provides a plugin architecture that allows developers to extend its functionality and integrate with other tools and workflows.

Rollup is highly configurable, with many options and settings that can be customized to suit the needs of a particular project. For example, developers can choose to output code in different formats, such as CommonJS, AMD, or ES modules. They can also specify which parts of the code should be treated as external dependencies, and which should be included in the bundle.

Summary

It’s important to learn build tools even if you’ve never used them before because they are essential tools for modern web development. By automating repetitive tasks and optimizing code, build tools can help you write better code more quickly and efficiently.

Some of the benefits of using build tools include the following:

Automated workflows: Automate repetitive tasks, such as compiling code, compressing files, and optimizing images. This saves time and reduces the risk of human error.

Code quality: Build tools can help ensure that code is formatted correctly, follows best practices, and is optimized for performance.

Modularity and scalability: You can organize code into modules, making it easier to manage and scale projects over time.

Faster development: Build tools can speed up the development process by providing features like live reloading, which automatically refreshes the browser when changes are made to the code.

Compatibility: Build tools can help ensure that code is compatible with different browsers and devices, improving the user experience.

They are also a key part of the development workflow for many companies, so having experience with build tools can be an asset when applying for jobs or working on collaborative projects.

Social Listening : Explication, Importance Et 10 Exemples D’Outils

Pour tout vous dire, presque deux marketeurs sur trois affirment même que le social listening est encore plus intéressant depuis un an.

Bonus: Notre guide en 8 étapes pour développer votre présence sur les réseaux sociaux vous aidera à élaborer une stratégie social media des + efficaces !

Qu’est-ce que le social listening ?

Le social listening consiste à garder l’œil sur les médias sociaux pour identifier les mentions et conversations en lien avec votre marque, puis à les analyser pour en déduire des actions.

Il s’agit ainsi d’un processus en deux étapes :

Étape 1 : suivre les mentions de votre marque, de vos concurrents et de vos produits, ainsi que les mots-clés liés à votre entreprise qui apparaissent sur les médias sociaux.

Étape 2 : analyser ces informations pour identifier des actions à mettre en place. Ces actions peuvent être très basiques, comme répondre à un client satisfait, ou au contraire très complexes, par exemple revoir de A à Z le positionnement de votre marque.

Regardez l’expert de Hootsuite sur le sujet, Nick Martin, expliquer l’écoute sociale en trois étapes :

Quelle est la différence entre le social listening et le suivi social ?

Au premier abord, le social listening et le suivi social peuvent vous paraître identiques. En réalité, il s’agit de deux concepts bien différents.

Le suivi social consiste avant tout à recueillir des données. Son objectif n’est ni plus ni moins que d’établir un bilan en s’appuyant sur différents indicateurs, par exemple :

Mentions de la marque

Hashtags pertinents

Mentions de la concurrence

Tendances du secteur

La surveillance des marques sur les médias sociaux est très utile pour calculer le ROI ou réaliser des campagnes de test A/B. Il s’agit également d’un moyen très efficace de prouver la valeur du marketing sur les médias sociaux au moment des décisions budgétaires annuelles.

C’est précisément là que le social listening entre en scène. Il va au-delà des chiffres et s’intéresse aux émotions associées aux données. Cette « émotion des réseaux » est appelée sentiment sur les médias sociaux.

L’analyse des sentiments sur les médias sociaux est un élément clé du social listening, car elle vous aide à comprendre ce que les internautes pensent de vous et de vos concurrents. Plutôt que de simplement compter les mentions de votre marque, vous pouvez ainsi plonger dans la nature des conversations pour en tirer de vrais avantages.

Par ailleurs, en ayant conscience de l’évolution des sentiments sur les médias sociaux, vous pouvez réagir sans délai en cas de retournement de situation inattendu.

Le suivi social n’est ni plus ni moins qu’un bilan. En revanche, le social listening est un procédé tourné à la fois vers le passé et vers l’avenir. Il consiste en effet à analyser les informations réunies pour établir votre stratégie et vos actions au quotidien.

En quoi une stratégie de social listening peut-elle aider votre entreprise ?

Si vous n’êtes pas à l’écoute des médias sociaux, vous bâtissez votre stratégie commerciale à l’aveugle. En effet, Internet parle de vous et de votre secteur d’activité. Croyez-le ou non, vous avez tout intérêt à savoir ce qui est dit.

En d’autres termes, si vos clients sont importants pour vous, les informations que le social listening peut vous apporter le sont également. Voici quelques-uns des avantages que le social listening peut offrir à votre marque.

Comprendre votre public et échanger avec lui

L’écoute des médias sociaux vous aide à mieux comprendre ce que votre public attend de vous.

Par exemple, un client peut révéler sur Twitter à quel point il apprécie votre produit, ou des internautes rechercher des solutions que votre produit ou service pourrait en réalité leur fournir.

Zappos est une marque connue pour la qualité de son service client et ses interactions régulières avec ses fans sur les médias sociaux. En tweetant une photo de votre chat dans une boîte Zappos, vous avez ainsi de bonnes chances d’être retweeté par son compte :

Oh, that’s definitely a great option! 😍

— chúng tôi (@Zappos) November 8, 2023

Obtenir des informations sur votre secteur et vos concurrents

Le social listening ne vous permet pas seulement de comprendre ce que l’on dit de vous : c’est également un moyen de savoir ce que l’on dit de vos concurrents et de votre secteur en général. Il fournit ainsi des données importantes concernant votre positionnement sur le marché.

Le social listening est aussi un moyen de suivre en temps réel l’activité de vos concurrents. Lancent-ils de nouveaux produits ? Travaillent-ils de nouvelles campagnes publicitaires ?

Par exemple, quand Wendy’s a ironisé sur le changement de marque de Facebook/Meta, Arby’s y a rapidement mis son grain de sel :

Les conversations que vous trouverez mettront peut-être en évidence des manques sur le marché, manques que vous pourriez combler.

En découvrant ces nouvelles opportunités et menaces à mesure qu’elles apparaissent, vous pouvez dresser des plans et réagir sans délai.

Réunir des informations sur les produits

En suivant les conversations concernant votre secteur, vous découvrirez également de nombreuses informations sur ce qui fonctionne (ou pas) chez vos clients actuels et potentiels.

Il s’agit d’une vraie mine d’or pour vos équipes de service client, de développement de produits et de marketing.

Par exemple, cette conversation a permis à l’équipe chargée des médias sociaux de Nordstrom de réunir des informations précieuses pour ses collègues chargés de l’interface utilisateur :

We’re so sorry to hear this. Please know that your feedback was shared with our teams as we’re always looking for ways to help make improvements where needed. If you have questions or need help with anything, feel free to let us know via DM. Thanks. -Mariah

— Nordstrom (@Nordstrom) November 17, 2023

Vous avez ainsi la possibilité d’adapter l’un de vos produits ou d’y ajouter une nouvelle fonctionnalité pour résoudre les problèmes évoqués sur les réseaux. Peut-être même que le résultat de vos investigations vous donnera une nouvelle idée de produit !

Vous pourrez également repérer les points négatifs de vos produits et de ceux de vos concurrents. Pourquoi ne pas les résoudre ? Si vous décidez d’améliorer un produit, n’oubliez pas d’en informer vos clients grâce à une campagne publicitaire ciblée.

Anticiper les crises

Le social listening vous permet de sonder les médias sociaux en temps réel et de repérer immédiatement toute évolution importante du nombre de personnes qui parlent de vous ou de la tonalité de ce qu’elles disent.

Ce système d’alerte vous indique les évolutions positives et négatives de la perception qu’ont les réseaux de votre marque.

Si vos publications génèrent un engagement inhabituel, cherchez-en les raisons. Votre public communique de nombreuses informations sur ce qu’il apprécie et n’apprécie pas : étudiez-les pour établir une stratégie adaptée sur vos différents canaux.

Si le sentiment est en chute libre, mettez tout en œuvre pour en trouver la cause et retirez la publication problématique ou excusez-vous de votre manque de délicatesse sans attendre.

Comme le dit notre spécialiste de l’engagement sur les médias sociaux, Nick Martin, dans la vidéo proposée au début de cet article, un social listening minutieux permet de « corriger les problèmes qui n’en sont pas encore ».

Alimenter votre entonnoir

Tout le monde aime être aidé. En revanche, personne n’apprécie qu’une marque s’incruste dans ses conversations sur les médias sociaux pour forcer une vente.

Le social listening vous aide à repérer des questions et des conversations concernant votre secteur sur les médias sociaux, soit autant d’occasions de vous exprimer et de présenter votre marque ou de partager votre expertise. Pour autant, ne considérez pas ces opportunités comme un moyen de conclure des ventes directes.

Voyez-les plutôt comme une opportunité de nouer une relation avec des clients potentiels que vous pouvez préparer au social selling.

— Hootsuite 🦉 (@hootsuite) November 3, 2023

Entrez en contact avec des utilisateurs, développez un réseau, et partagez des informations utiles. Vous pourrez alors faire de votre marque le choix naturel lors d’une future décision d’achat.

Identifier les possibilités de collaboration

En suivant les conversations autour de votre secteur qui se déroulent sur les médias sociaux, vous pourrez identifier des créateurs et leaders d’opinion incontournables. Il s’agit de personnes avec lesquelles vous avez tout intérêt à entrer en contact.

En effet, elles peuvent considérablement influencer l’opinion qu’a le public de vous.

N’oubliez pas, ce type de relation va dans les deux sens. En aidant d’autres personnes de votre secteur, vous les inciterez à vous aider, elles aussi. Plutôt que de débarquer avec vos gros sabots dans une communauté, rejoignez-la par le biais de collaborations avec des personnes qui tiennent une place importante dans les conversations qui vous intéressent.

Comme nous le mentionnons dans l’enquête 2023 de Hootsuite sur les tendances des réseaux sociaux :

« Si les membres de la communauté vous considèrent comme un partenaire actif qui soutient les créateurs qu’ils admirent, ils seront plus facilement convaincus que vous avez également à cœur leurs propres intérêts. »

Enfin, vous croiserez certainement des personnes qui aiment déjà votre marque et tiennent des propos élogieux vous concernant sur les médias sociaux. Ces personnes sont des ambassadeurs naturels de votre marque. Contactez-les pour discuter de possibilités de collaboration.

10 outils de social listening

Les logiciels de social listening vous seront d’une aide considérable pour mettre en place une stratégie efficace. Voici nos 10 préférés.

Cela ne surprendra personne, Hootsuite est pour nous l’un des meilleurs outils de monitoring des médias sociaux du marché. Notre solution vous permet de configurer des flux qui surveillent les conversations, mots-clés, mentions et hashtags de votre choix.

Vous pouvez ainsi suivre les conversations et mentions depuis un seul tableau de bord et y répondre, le tout en temps réel et sans avoir à vous connecter et déconnecter de vos différentes plateformes.

Hootsuite vous permet également de prendre le pouls de votre secteur en surveillant vos concurrents et en nouant des relations avec des créateurs (aussi appelés « influenceurs »), mais également avec des ambassadeurs potentiels de votre marque.

Hootsuite Insights va encore plus loin en mettant à votre disposition les données de 16 milliards de nouvelles publications chaque mois, qui viennent enrichir votre base de données en temps réel. Ses opérateurs booléens peuvent vous aider à identifier des tendances et modèles importants que vous risqueriez de rater en surveillant seulement des mots-clés et hashtags. Vous pouvez ensuite filtrer vos recherches par date, segment démographique et lieu pour identifier les conversations les plus pertinentes.

Hootsuite Insights permet également de suivre en toute simplicité le sentiment qu’inspire votre marque à l’aide de nuages de mots intuitifs et de compteurs qui comparent le sentiment et la notoriété de votre marque avec ceux de vos concurrents.

À la différence de la plupart des plateformes de social listening, Adview se destine spécifiquement aux publicités Facebook et Instagram. Cette solution permet de surveiller jusqu’à trois comptes publicitaires Facebook sur un nombre illimité de pages.

Talkwalker propose de puissantes fonctionnalités de social listening et vous permet ainsi d’analyser des blogs, forums, vidéos, sites d’actualités, sites d’avis et réseaux sociaux depuis un unique tableau de bord. Il est capable d’extraire des données issues de plus de 150 millions de sources.

Synthesio suit les conversations portant sur des sujets bien précis au sein de publics segmentés avec soin. Il vous permet de répartir vos données de social listening en fonction de la langue, du lieu, de la catégorie démographique, du sentiment, du genre, de l’influence et de bien d’autres critères. Sur ses rapports figure également un score de réputation sur les médias sociaux qui pourra vous être très utile.

Suivez les mentions, les mots-clés et le sentiment dans plusieurs langues. Vous pouvez également identifier des influenceurs sur différents réseaux sociaux et d’autres sources en ligne.

Mentionlytics analyse les plateformes de médias sociaux, mais aussi les blogs et les sites d’actualités pour y repérer les mentions de votre marque. Grâce à son intégration à Hootsuite, vous pouvez ensuite consulter très facilement ces informations sur votre tableau de bord.

Netbase tire parti du traitement du langage naturel pour vous aider à concentrer votre social listening sur les conversations clés. Il récupère des données issues de centaines de millions de contenus publiés chaque jour sur les médias sociaux, mais aussi de plus de 100 milliards de publications déjà en ligne.

Audiense vous permet d’identifier des publics de toutes tailles.

Son gestionnaire vous propose également de localiser et de comprendre des publics bien spécifiques pour avoir l’assurance de trouver les personnes idéales pour votre marque.

Digimind récupère des données de plus de 850 millions de sources dans plus de 200 langues. Le logiciel utilise une intelligence artificielle pour analyser les mentions afin de suivre les tendances et le sentiment, puis présente ces données sous forme de visualisations utiles.

ForSight par Crimson Hexagon vous permet de filtrer vos flux de médias sociaux par sentiment, catégorie d’opinion, genre, région et score d’influence. Cette solution est en mesure d’accéder à plus de 400 milliards de publications sur les médias sociaux et vous permet donc d’interagir en temps réel avec un public extrêmement large.

6 conseils de social listening

1. Suivez les bons mots-clés et les bons sujets

Pour un social listening réussi, choisissez des mots-clés pertinents pour votre marque.

Les mots-clés et les sujets que vous suivez peuvent évoluer au fil du temps. Grâce aux logiciels de veille des réseaux sociaux, vous saurez quels termes sont utilisés pour parler de votre entreprise et de votre secteur d’activité. Vous identifierez également peu à peu les informations qui vous seront le plus utiles.

Quoi qu’il en soit, nous vous proposons pour commencer une liste de mots-clés et sujets importants, à surveiller immédiatement :

Le nom et les profils de votre marque

Le nom de vos produits

Le nom de marque de vos concurrents, le nom de leurs produits, et leurs profils

Les termes les plus utilisés dans votre secteur d’activité

Votre slogan et ceux de vos concurrents

Les noms des personnes qui occupent une position clé dans votre entreprise et celle de vos concurrents (votre directeur général, porte-parole, etc.)

Le nom des campagnes ou des mots-clés associés

Les hashtags de votre marque et de vos concurrents

Les hashtags associés à votre secteur d’activité

Nous vous conseillons également de suivre les abréviations utilisées pour les mots-clés cités ci-dessus, ainsi que toute variante avec les fautes de frappe courantes.

Par exemple, des marques comme Starbucks utilisent le social listening pour détecter les publications qui les concernent et y répondre, même lorsqu’elles n’y sont pas taggées :

Period. 💯

— Starbucks Coffee (@Starbucks) November 18, 2023

KFC au Royaume-Uni semble surveiller une vaste palette de mots-clés liés à son secteur, comme le prouve cette publication, à laquelle la marque a réagi alors qu’elle parle simplement de sauce :

2. Écoutez les bonnes plateformes

Pour savoir ce que votre public dit de vous, vous devez d’abord savoir où il le dit. Et pour cela, votre programme de social listening doit ratisser large.

Les conversations sur votre marque ou votre secteur qui interviennent sur LinkedIn sont sans doute bien différentes de celles qui se déroulent sur Twitter, Instagram ou Facebook. Par ailleurs, peut-être que votre marque est au cœur de toutes les conversations sur Twitter, mais qu’absolument personne n’en parle sur Facebook.

Vous devez donc connaître les plateformes sur lesquelles les personnes parlent de votre marque et de votre secteur d’activité, et la façon dont ces discussions varient d’une plateforme à l’autre. Vous serez alors en mesure d’établir une stratégie qui déterminera la manière dont vous participez à ces conversations, à la fois grâce à l’engagement organique et aux publicités payantes.

3. Affinez votre recherche

Une fois que vous avez identifié les termes et réseaux importants pour vous, appuyez-vous sur des techniques de recherche plus sophistiquées pour filtrer les résultats.

Par exemple, en fonction de votre marché, vous pouvez limiter votre social listening à certaines régions : si vous dirigez une petite entreprise dans l’Iowa, les conversations qui se tiennent en Grèce n’ont probablement guère d’intérêt pour vous.

Vous pouvez également recourir à des opérateurs booléens pour créer des flux de recherche plus ciblés.

4. Inspirez-vous de vos concurrents

Pas question ici de reprendre la stratégie d’un tiers, mais en suivant de près vos concurrents et ce que les médias sociaux en disent, vous pourriez découvrir des informations intéressantes.

Le social listening vous aide à comprendre ce qu’ils font bien et ce que les internautes apprécient chez eux. Mais le plus important, c’est que vous pouvez également repérer leurs erreurs ou les critiques qui leur sont adressées dans la presse ou sur les réseaux.

Par exemple, Coca-Cola a traversé une zone de turbulences lorsque Cristiano Ronaldo a retiré les deux bouteilles de la table à laquelle il était assis lors d’une conférence de presse de l’Euro 2023. Mike’s Hard Lemonade n’a pas hésité à y aller de sa parodie.

Il est moins pénible de tirer les leçons d’une erreur lorsque celle-ci a été commise par un concurrent !

5. Partagez les informations

Le social listening vous fournira de nombreuses informations qui seront utiles à l’ensemble de votre entreprise.

Peut-être vous donnera-t-il l’occasion de répondre rapidement à un client, vous inspirera-t-il pour votre blog ou encore vous donnera-t-il des idées de nouveaux produits ou de nouvelles fonctionnalités pour un produit existant.

Les équipes du service client, de marketing de contenu et de développement de produits pourront toutes bénéficier de ce que vous aurez appris sur les médias sociaux. Pensez à leur transmettre ces informations, mais aussi à leur demander leur avis. Elles ont peut-être des questions précises auxquelles vous pourriez répondre en ajustant la façon dont vous réalisez votre social listening.

6. Restez à l’affût des évolutions

En collectant des informations sur les médias sociaux, vous finirez par comprendre les conversations et opinions liées à votre marque.

Une fois que vous saurez dans quelle mesure on parle de vous et quel est le sentiment général se dégageant de ces discussions, vous pourrez repérer toute évolution de ces tendances.

Les changements importants en matière d’engagement ou de sentiment peuvent signifier que l’image générale que renvoie votre marque a changé. Il vous faudra en découvrir la raison pour pouvoir adapter votre stratégie en conséquence : capitalisez sur les points positifs et corrigez les erreurs pour regagner en popularité.

N’oubliez pas, si vous ne donnez pas suite aux informations recueillies, vous faites du suivi social et non du social listening.

Le social listening ne consiste pas seulement à surveiller des indicateurs, mais aussi à recueillir des informations pertinentes sur ce que vos clients actuels et potentiels attendent de vous, ainsi que sur la façon dont vous pourriez mieux répondre à ces besoins.

Hootsuite simplifie la surveillance des mots-clés et des conversations sur les médias sociaux : il ne vous restera plus qu’à vous concentrer sur la mise en place d’actions basées sur les informations que vous avez recueillies. Essayez notre solution gratuitement dès aujourd’hui.

Lancez-vous

Gérez facilement tous vos médias sociaux au même endroit et gagnez du temps avec Hootsuite.

The Most Popular Cryptocurrency To Buy This Year

This article explains what the top 7 most popular cryptos are and how you can start investing in the cryptocurrency market. Consider Investing In These Top-Performing Digital Assets This Year.

Searching for the most popular cryptocurrencies? Read on. We’ll be explaining what are the top 7 most popular cryptos and how you can start investing in the cryptocurrency market in 2023. Despite the volatility, cryptocurrencies are growing in popularity as an asset class that can build wealth in a pretty short time. However, with new cryptocurrencies entering the market every day, it can be hard to determine the best to buy for 2023 and beyond. If you are confused and unsure of which cryptocurrencies to buy, you are in luck. In this article, we take an in-depth look at seven of the best cryptocurrencies to buy in 2023.  

Most Popular Cryptocurrency To Buy In 2023

Below we outlined the seven best cryptocurrencies to buy in 2023 – based on our own in-depth analysis.

ApeCoin

Ethereum

Binance Coin

Bitcoin

XRP

Shiba Inu

Dogecoin

Virtual currencies are highly volatile. Your capital is at risk. Let’s now take a more detailed look at each cryptocurrency project to help you make an informed investment decision.  

A Closer Look at The Most Popular Cryptocurrencies to Invest in – Full Analysis

While hundreds of cryptocurrencies can give you a good return, we believe these seven have the most potential for growth in the long term. Continue reading to make an informed choice on the best cryptocurrency to buy today.   1. ApeCoin – Most Popular New cryptocurrency in 2023 ApeCoin is indeed the most popular cryptocurrency in the market today. New cryptocurrencies that draw hype tend to outperform the market. From our analysis, we found ApeCoin to be one of the most hyped new cryptocurrencies now. ApeCoin is the governance token for the Ape DAO, which runs the trendy Bored Ape Yacht Club line of NFTs. ApeCoin is one of the best-performing crypto assets in 2023, and it seems to be gaining momentum. The hype is now being driven by rumors that the Bored Ape Yacht Club will be launching a Metaverse, and ApeCoin will be used as the currency of transaction in it. ApeCoin is listed on all top cryptocurrency exchanges, which gives it liquidity. Confirming the Metaverse rumors could see ApeCoin emerge as the best performing new cryptocurrency in 2023. As per Virtual currencies are highly volatile. Your capital is at risk.  

2. Ethereum – Most Popular Cryptocurrency to Buy and Hold

Another promising cryptocurrency to buy in 2023 is Ethereum. It is the second-largest cryptocurrency by market capitalization and has been around since 2024. Virtual currencies are highly volatile. Your capital is at risk.  

3. Binance Coin – Top Altcoin with Huge Potential.

The launch of Binance Coin was a strategic move by Binance that allowed users to cut down on trading fees. The cryptocurrency is used by those who trade through the exchange, a factor that has been instrumental in boosting BNB’s popularity. Additionally, Binance burns millions of BNB tokens every quarter, a factor that has seen BNB outperform most cryptocurrencies for the last 4-years. Since the coin burn will continue for the next couple of years, Binance Coin is one of the best altcoins to buy for value growth. Virtual currencies are highly volatile. Your capital is at risk.  

4. Bitcoin – Most Potential Cryptocurrency for Long Term Investors

Bitcoin is the king of cryptocurrencies and is undoubtedly the best cryptocurrency to buy and hold long term. Institutional investors view Bitcoin as overall the top cryptocurrency to invest in in 2023. Bitcoin has been trading sideways for most of 2023. However, Bitcoin continues to grow in adoption, a factor that is adding to its intrinsic value. Due to Bitcoin’s capped coin supply of just 21 million coins, growing adoption could see Bitcoin hit $100k in 2023. If you are unsure of where to buy Bitcoin, it is available on all major exchanges such as eToro, Binance, and Coinbase. ​​Whilst there are numerous other popular cryptocurrencies, Bitcoin’s dominance as the market leader means it is comparatively stable. It is also one of the most widely accepted coins for retail transactions. Virtual currencies are highly volatile. Your capital is at risk.  

5. XRP – Cheap cryptocurrency to buy with huge potential returns

XRP is one of the best cheap cryptos to buy this year if you are searching for a good one. XRP is currently trading at $0.71, which means even an investment of $500 can give you over 350 tokens. Crypto experts have predicted XLM to reach $3 per token in 2023. There is every reason to believe that XRP price prediction can do well in 2023. XRP is used for cross-border payments, and adoption is growing. So far, more than 200 banks have accepted XRP for cross-border payments. As adoption grows,

6. Shiba Inu – High Potential Metaverse Crypto to Consider in 2023

Shiba Inu was the most popular coin last year and was at the forefront of the doge meme coins revolution. Wondering Virtual currencies are highly volatile. Your capital is at risk.  

7. Dogecoin – Most Popular Meme Coin For Maximum Rewards

The continuous support from celebrities and billionaire investors has made DOGE one of the most popular cryptocurrencies to buy now. Dogecoin is the oldest and one of the most successful meme coins today. While Dogecoin had little to no use case for years, it is increasingly getting adopted as a payment cryptocurrency. Dogecoin has recently gained adoption as a payment cryptocurrency for Tesla, the Dallas Mavericks, and other companies. With Elon Musk aggressively pushing Dogecoin, the chances are that even more corporations are likely to adopt Dogecoin as a means of payment. Essentially, Dogecoin has the potential to become the currency of the internet. This makes it one of the top Virtual currencies are highly volatile. Your capital is at risk.   The popular coins mentioned above offer attractive investment opportunities for investors of all kinds.

How To Buy The Most popular Cryptocurrency Of 2023

We have got you covered if you want to buy popular digital assets today but are unsure of how to go about it. The seven projects from our list of the best new cryptocurrency to buy in 2023 can be purchased on eToro in under five minutes. Let’s now make the process even easier for you:

Step 1: Create an eToro account: Visit the eToro website, and follow the signup process.

Step 2: Make a deposit: The process of funding your eToro account is very straightforward. You can do so using a card, bank transfer, or e-wallets.

Step 3: search for your favorite cryptocurrency: On the search bar on eToro, look for the cryptocurrency you want to buy.

Step 4: Buy cryptocurrency: You can buy any cryptocurrency on eToro for a minimum of $10.

Virtual currencies are highly volatile. Your capital is at risk.  

Most Popular Cryptocurrencies – Final Thoughts

Our list of the top 7 most popular cryptocurrencies may have thrown up a few surprises, but it should be remembered that it represents just a snapshot of the market. There are different reasons why traders buy and sell cryptocurrencies and the most popular cryptocurrency is not necessarily the best cryptocurrency to trade. We believe that the coins in this list have significant value and promise due to their robust mechanics. Be diligent with your research and prepare yourself for the risks. Keep an eye out on market performance and do your due diligence as to what these projects have to offer. At this point, you are aware of the best cryptos to buy now. ApeCoin tops the list, and for a good reason. It is a new cryptocurrency and has some big news coming up regarding a Metaverse launch. To buy ApeCoin or another popular cryptocurrency through eToro shouldn’t take more than 5 minutes of your time. On eToro, you get access to more than 70 cryptocurrencies. The exchange also has a social trading feature where you can get insights on the best Virtual currencies are highly volatile. Your capital is at risk.  

Top 10 Important Business Analysis Techniques

Business analysis is a process to analyze an organization’s business needs and identify opportunities to improve or exploit. Business analysis is the

Business Analysis Disciplines

Business analysis is a broad term that includes a number of different disciplines. There are three main types of business analysis: functional, process and organizational. Functional business analysis looks at the current system to see how it works and what the customer needs. Process business analysis looks at how the process is executed by examining its steps and workflow. Organizational business analysis examines the corporate culture and how it performs in relation to customer needs, market conditions, competition, etc. A great way to increase your chances of success in any type of business analysis is by bringing together people with

Below we will list down the important business analysis techniques: SWOT Analysis

A SWOT analysis is a quick and simple way to identify the strengths, weaknesses, opportunities and threats of a business. A SWOT analysis is an instrument that is used to compile information about the company, its strengths, weaknesses, opportunities and threats. It is a very practical organizational tool that helps in analyzing performance and potential of the business. This technique identifies significant aspects of a business or organization so it can take steps in the right direction with clear strategies for success. SWOT analysis is commonly used in smaller businesses and startups.  

MOST Analysis

MOST analysis is a common form of qualitative research that helps to determine which purchasing motivations are most important for individual consumers. MOST analysis is a process where the researchers ask the consumers what they think motivates them to purchase a certain product and how much they value each motivation. The survey consists of five motivations – money, other people, status, image and fear of missing out. The survey asks respondents which two they consider most important or how happy they are with each aspect among participants.  

Business Process modelling

Business process modelling is the process of analyzing your business processes and then providing a diagram that identifies where efficiencies can be made. Business Process Modelling is important for any company looking to improve its operational efficiency. It can help you identify what processes are most time consuming, which ones are redundant and what could be done differently to make your business more productive. Business Process Modelling also provides a blueprint for future growth opportunities, by measuring the potential impact of new technologies on company operations.  

Use Case Modeling

The use case model is a representation of the system being developed. The process involves identifying stakeholders, actors, and use cases. The use case model is a representation of the system being developed. The process involves identifying stakeholders, actors, and use cases. This method can be used by business analysts to determine the requirements of a system from an end user’s perspective. It will also help them identify gaps that need to be filled in by software development teams. Use Case modelling is an integral part of agile software development because it helps engineers understand how the product will be used and what it must accomplish during each stage of its lifecycle.  

Brainstorming

Brainstorming in business analysis is a way of generating new ideas and solutions for problems. It’s a collaborative process that involves many people. Brainstorming is important to businesses because it helps increase productivity, creativity, and problem solving skills. This process also gives workers a chance to think about their own ideas without the pressure of having to come up with an answer immediately. It can be challenging to get people from all levels in an organization involved in brainstorming sessions. But it’s worth the effort because the more diverse viewpoints that are included, the better solutions can be found.  

Non-functional Requirement Analysis

Non-functional requirements are often overlooked, but they are the most important part of a software. These requirements include security, reliability, scalability, usability and accessibility among others. They are more difficult to test and assess than functional requirements because they are not code-based and their effects are not immediately visible.  

PESTLE Analysis

There are several factors that need to be taken into consideration when performing a PESTLE analysis. These include: – Political landscape – Economic stability – Social conditions – Technological environment – Legal and regulatory framework. PESTLE analysis is a tool that can be used to assess the external and internal environment in which a business operates. It provides a snapshot of the political, economic, social, technological, legal, environmental and competitive factors that shape an organization’s operating environment. PESTLE analysis is useful because it helps business people to see both the opportunities and challenges present in their sectors.  

Requirement Analysis

Requirement analysis is a critical stage of a project because it is the stage where we know what are the requirements that need to be fulfilled. A project can be failed if its requirements are not met. Requirement analysis is a systematic and research-oriented process to identify, analyze, and document the needs or requirements of stakeholders in all aspects of a proposed product or service. It involves identifying stakeholder needs, understanding stakeholder priorities, and synthesizing this information into detailed requirements for how to satisfy these needs.  

User Stories

User stories are a great format for documenting the requirements of a new system. They are also often used by teams to coordinate their work. User stories help us to understand the motivations and priorities of the users in different ways. The user stories represent an atomic unit of system functionality. The team then needs to break these user stories into tasks and estimate how long they will take.  

CATWOE

CATWOE stands for context, audience, task, work environment, organization, and equipment. It is a mnemonic device to help analysts to remember the essential aspects of the context in which they are performing analysis.

Top 10 Popular Web Development Frameworks To Use In 2023

Here is the list of the top 10 popular web development frameworks for developers to use in 2023

As the quality of web applications continues to improve, so does the complexity of the technology required, and frameworks have thus become a crucial component of web development.

Employing frameworks recommended by tens of thousands of developers worldwide is a sage strategy for creating dynamic and sophisticated online apps. This article examines the finest frontend and backend frameworks because web applications have both a backend (server-side) and a frontend (client-side). Here is a list of the top 10 web development frameworks for 2023.

1. Django

Python is a programming language used in the Model-View-Template framework called Django. Well-known companies, including Google, Youtube, and Instagram, use this framework. Django brags about having several functionalities, including messaging and authentication, in its batteries-included feature.

2. Express

Because of Node.js’s explosive growth in popularity, Express is currently one of the most popular frameworks for online development. It is well-liked by many businesses, like Accenture, IBM, and Uber, and it is also interoperable with other frameworks, including Kraken, Sails, and Loopback.

3. Ember

Back in 2024, Ember won the award for the best Javascript framework. The Ember community is vast and constantly growing because of the continual addition of new releases and features. Ember has the same two-way data binding that Angular has and includes a tonne of pre-built parts and components. Netflix, Google, Microsoft, and Heroku frequently use this framework.

4. Backbone

Backbone is a front-end framework perfect for creating complex Single-Page applications because it is very lightweight. It partially implements the MVC design and adheres to the MV* pattern. Backbone has a thriving ecosystem with only one fundamental dependency, the Underscore library, which, combined with Moustache and Marionette, enables you to create whole client-side apps.

5. Rails 6. Laravel

A Model-View-Controller framework called Laravel uses PHP, one of the most widely used web languages. It is still rather new compared to the other frameworks on this list. Laravel has built-in API support and many packages that could help it reach new audiences. However, Laravel can’t compete with Django or Express in terms of performance, which could be problematic for large-scale projects.

7. Spring

Java, the most widely used language, is used by the Model-View-Controller framework called Spring. Websites like Wix, TicketMaster, and BillGuard use this framework. The numerous sibling projects that Spring has enabled you to scale your organization swiftly. For many web developers, using Java, a tightly typed language is a major plus. But the learning curve may be severe if you need to learn Java.

8. Angular

A front-end framework called Angular excels at creating complex Single-Page applications. Angular is a dynamic framework that can be used to develop full client-side applications, and there is a tonne to explore and learn there. Later versions of Angular utilized Typescript, a superset of Javascript, in place of Angular 1.x’s use of Javascript. Google created angular, and Google, Microsoft, and Paypal use it.

9. React

Although React is a frontend library and not a framework, it is frequently used in comparisons with frameworks since many developers view it as such. The component-based architecture, which Angular, Vue later adopted, and many other frameworks, was initially implemented by React. React can be used on either the client or the server. Facebook created and maintained it, and both Facebook and Instagram use it.

10. Vue

The latest rising star is chúng tôi which began as a side project and soon developed into one of the most popular JS frameworks. Vue has a lot of unique features. First, it’s a progressive framework, so if you already have a project, you can add Vue to one part of it, and everything will work out just fine. Second, the component architecture comes into play, and the Vue ecosystem enables you to create full front-end applications. Since major corporations like Facebook and Google do not support Vue, some individuals hesitate to use it. However, this is gradually changing as major organizations invest in Vue.

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