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There’s no denying that content marketing is a powerful tool to reach and engage audiences online. Yet many brands still struggle to develop and implement a content marketing plan that works.

As content marketing tips and strategies abound, the sheer amount of so-called marketing best practices can sometimes be overwhelming.

One common topic of discussion in the industry is on how frequent brands should publish content.

Often, we hear experts say that the best practice is to publish content regularly.

What type of content should be published?

How often is “regularly”?

These are just some of the follow-up questions new brands and marketers have when they’re just starting out.

We asked our Twitter community to share what publishing frequency is most effective based on their experience. Here’s their response.

What Is the Most Effective Publishing Frequency for Marketers?

Here are the results from this #SEJSurveySays poll question.

According to SEJ’s Twitter audience:

70 percent responded that publishing high quality and quantity content is the most effective publishing frequency.

14 percent said that publishing less content (with a high-quality focus) works best for them.

12 percent found success in publishing content often (with a high-quantity focus).

Content? Who needs it! was what 4 percent of the respondents had in mind.

‘You Do You’

This survey offers us a quick insight as to what publishing frequency other marketers have found success in.

However, this doesn’t mean that the results are what’s best for your (or your client’s) business.

There is no perfect publishing frequency, as Rand Fishkin points out in this Whiteboard Friday video:

“‘Perfect’ isn’t universal — your content’s success depends on tons of personalized factors.”

It’s a good idea to check industry benchmarks and trends often as they help you know what’s happening in your field. But remember that best practices don’t apply to every kind of business.

Do your due diligence and determine which content marketing best practices you should implement and which ones to drop.

More Insights on Implementing Your Own Content Marketing Efforts

You have to develop your own content marketing strategy, as well as set your marketing goals and metrics, to find out which publishing approach works best for your business.

Check out this list of articles from our SEJ contributors and learn more about how to get started with your own content marketing strategy:

Have Your Say

What do you think is the most effective publishing frequency? Tag us on social media to let us know.

Be sure to have your say in the next survey – check out the #SEJSurveySays hashtag on Twitter for future polls and data.

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What Are The Best Steps To Effective Data Classification?

Data protection is not only a legal necessity. It is essential for an organization’s survival and profitability. Nowadays, storage has become cheap, and organizations have become data hoarders. And even one day will come when they’ll get around mining all of those data and look for something useful. But, again, data hoarding causes serious issues. And most of what is collected may become redundant, old, or when it is not touched for years. Moreover, storage might be cheap, but it is not free. And storing a huge amount of data might cost you and, more importantly, increases your risk. So, suppose your sensitive data is stored digitally, which includes intellectual property, personally identifiable data on the customers or employees, protected health information or financial account information, and credit card details. In that case, these needs are to be properly secured.  

So how to protect your data?

Protecting data and comply with data protection and privacy needs like European Union General Data Protection Regulation (GDPR), you need a way with your data that you’re collecting and storing. You should be able to determine the importance of those data and see which are useful sensitive data, set policies for handling it, and implement appropriate technical controls or educate users about the ongoing threats to the data that they work and the best practices. But, again, this is not an easy task, and every organization is different. Therefore you need to know about the role of Data Classification.  

What is data classification?

Data classification is one of the crucial steps which allows brands to identify the business value of the unstructured data at the time of creation and separating precious information. It will allow you to make informed decisions about the resource allocation to tackle data from unauthorized access. Data is divided into multiple groups that share common risks, corresponding security controls required to secure types of groups. Classification tools can be used for improving and promoting sensitive data, which would increase the sensitivity & security of data.  

Here are the seven effective steps to Data Classification 1. Run a risk assessment of sensitive data

To ensure a clear understanding of the organization’s regulatory and contractual privacy and confidentiality requirements. Also predefine your data classification objectives through an interview-based approach which involves the key stakeholder, which includes compliance, legal and business unit leaders.  

2. Categorize the kinds of data

Resist the urge of granular classification schemes as it tends to cause confusion and more unmanageable. There are three to four reasonable classification categories. Also, make employee roles and responsibilities rock solid. But, make sure the policies and procedures are well defined, easily interpreted by employees, and aligned with the sensitivity of particular. There are multiple data classification schemes such as – Public : Data which are freely available to the public. – Internal : Data which are not meant for public disclosure. – Confidential : Data which are sensitive and could not be compromised. – Restricted : Data which are highly sensitive, if compromised, could put the brand at legal or financial risk. These categories include several

3. Determine the categories of data

There are multiple kinds of sensitive data that exist in an organization and offer several challenges too. This effort should be organized in the business processes that are driven by process owners. Hence, consider each business process and track it with the flow of data offers insight into what type of data needs to be secured and how it should be protected. The following questions are – What kind of customer & partner data do your brands collect? – What data you create about them? – What kind of proprietary data do you deal with? – And what are the collected and created data, and what is confidential?  

4. Discover the location of your data

So, after establishing kinds of data in your business, it’s important to catalog all of the places where the data is stored digitally. The flow of the data into & out of an organization is the primary point. So, how do your organization store and share data internally or externally? Do you utilize cloud-based services like Dropbox or OneDrive, etc.? Data discovery tools allow you to generate an inventory of structured data and aid you in understanding where your company’s data are stored regardless of any format or location. Also, these tools help you discover the difficulties around identifying data owners by providing insights about your user who are handling the data.

5. Identify and classify data

So after you know where your data is stored, let’s get your data identified first and classified later. So, consider your penalties, which are associated with a loss or breach. Commercial classification tools supports data classification initiatives by facilitating the determination of appropriate classifications and then applying those to classification labels either as a watermark and metadata of an item.  

6. Enable the controls

Classification metadata could be used by data loss prevention (DLP), encryption, and other security solutions to determine what data is sensitive and how it should be protected.  

7. Maintain and monitor your data

What Are Some Effective Tips Of Technology To Manage The Business Lead?

Everything has changed from communicating with customers to engaging them and selling their products and services- it’s all been a shift.

Tips of technology to manage the lead? 1. Targeted Lead Capture Form

If you give them something in return, they’ll be happy to share their details. This is the essence of lead capture forms.

Showcase studies, webinars and infographics to your clients. Let them know about your business and the services that you offer through the form.

Also read: How to Start An E-commerce Business From Scratch in 2023

You can reduce distractions

Visitors can now focus on the form and ignore all other distractions once it appears. Online users are less likely to pay attention so the lead capture forms can be used as a way to get their attention.

Engaging offers

Everyone loves to be pampered by the freebies and rewards. You can get their attention by creating a well-designed form that highlights all of your positive points. They will be more than happy to give you the detailed information.

Select an easy opt-in method

It makes it easy for interested parties to select your offers using an opt-in process. This is the best way for users to have the best possible experience.

Increase the email list

2. User Search Intent

While search engine ranking still plays an important SEO factor for B2B companies, Google has made improvements to the way it displays results. Google has improved its machine learning algorithms to intelligently sort search results and display according to search queries.

This is a significant change in keyword rank to user’s search intent. This is something that B2B companies need to know about.

Many internet users use long-form, complex queries to search the web. Google is quick to decipher complex queries and provide the appropriate answers.

This means that search engines may return results that aren’t related to your search query. They are showing results from SEO marketing efforts that only use suitable keywords. B2B companies have the option to receive technology lead generation services in order to ensure that users’ search intent is met.

Make sure you post the right content online

Mobile responsive design is key.

Only use authoritative links within the content

B2B marketers need to try and imitate the queries of potential customers in search engines. The topic clusters can be used here. This is an innovative way to receive support in lead generation.

3. Publish Content On a Regular Basis

According to the Content Marketing Institute’s study, 52% marketers don’t have enough time for content marketing activities. B2B buyers are looking for content that solves their problems. Demand Gen Report also found that 96% of B2B purchasers search for opinionators’ quality content.

Proposals with their ideas and knowledge

They are leaders in their respective industries

There are many benefits to posting compound content. The statistics show that compounding posts account for 38% of traffic to a business website. Despite the fact that you can get more traffic with one compounding post than non-compounding ones, it is possible to increase your website traffic.

Also read: What Is Gaming In Metaverse? 7 Best Metaverse Games To Try (#1 is played by millions of YouTubers)

Focus on the posts

It is important that content be simple to read and easy to skim.

Avoid choosing upcoming or topical events

Readers can be provided with solutions or assistance.

You can use engaging titles to represent a solution. Use words like why, how and what.

4. Remarketing services and products

Also read: Top 10 Best Artificial Intelligence Software

5. Concluding Comments

Which Is The Most Blockchain Predictions For 2023

Even China has entered the blockchain race in full drive by spending billions on invention. The biggest financial firms on earth are constructing on blockchain and this trend isn’t slowing down.

We’ve got a lot to anticipate in the following calendar year. So, let us review the many anticipated events that will form the blockchain ecosystem in 2023.

1. China will launch it’s Central Bank Digital Currency (CBDC)

China has always been active in the blockchain and crypto area, since a few of the most significant cryptocurrency exchanges are located in China in addition to the most significant mining power. However, when President Xi Jinping declared in his address which blockchain is your near future and it’s the technology which China are the pioneers in, it resulted in enormous investments and blockchain search function. The scale where China is working is enormous: only lately the Bank of China (BoC) finished an issuance equal to $2.8 billion worth of monetary bonds for smaller enterprises.

2. Facebook’s Libra will launch with very limited functionality

Facebook’s payment system initiative that obtained a mountain of immunity from labs both in the U.S. and also in Europe was gradually developed, shying away from media attention. Their GitHub repository includes routine development commits and action. The anticipation is that Libra will establish in 1 authority and with very restricted extent, functionality and partners. It won’t be the payment railings and onboarding automobile it guaranteed originally but nevertheless will reveal signs of progress.

3. Bitcoin ETF still won’t be approved in 2023

4. Stablecoins paradise

The tendency we watched from the past couple of years that issuers are tokenizing fiat monies and utilizing them as simpler exchange mechanics on cryptocurrency trades will last. We’ll see greater adoption of stablecoins, largely fiat-backed, and pushed from trading on exchanges. Tasks such as Fnality and J.P. Morgan’s stablecoin will get live. Even today the dollar-backed Tether $USDT is your very volatile cryptocurrency strength.

5. Growth of DeFi and Open Finance ecosystem

Presently, we’ve got a bit over $290 million locked in the several software living around the DeFi ecosystem. This amount is chiefly because of the development of Maker DAO and Dai stablecoin, but there is an expansion of decentralized markets, forecast markets, and lending/borrowing software. The Open Finance story was hot too from the venture capital (VC) distance and this tendency will continue.

6. Ethereum 2.0 will continue to progress

Also read: What Is Gaming In Metaverse? 7 Best Metaverse Games To Try (#1 is played by millions of YouTubers) 7. Lightning network adoption will grow

The lightning system is a layer 2 implementation in addition to this bitcoin system that offers immediate bitcoin trades and obligations. It radically enhances the present bitcoin transaction rate by leveraging off-chain info and empowering low prices. In 2023, we’ll observe an increased variety of programs, channels and nodes created with this particular layer 2 network. Overall we’ll observe an increasing tendency in the bitcoin development ecosystem because of companies and tools such as RSK and Exonum that use the bitcoin system for a base.

8. Expansion of privacy tools and oracles

Businesses like Ernst & Young are investing heavily to the creation of solitude tooling for its people Ethereum ecosystem and their merchandise named Nightfall is a fantastic illustration of how one day all of the businesses will use the people mainnet for trades with sufficient privacy relaxation. In 2023, we’ll see more zero-knowledge (ZK) and multi-party computations (MPC) jobs entering and maturing the blockchain space. If VC financing of startups is regarded as a metric, then MPC should function as number-one hot location. In terms of the oracle’s jobs, anticipate Chainlink to keep with powerful integration and partnerships with new services.

9. More interoperability between blockchains protocols

Also read: Top 10 Job Search Websites of 2023 10. More regulators will follow Wyoming’s example

Wyoming has laid the groundwork for electronic assets along with also a digital-banking-friendly regulatory plan. Together with the separation of electronic assets into three distinctive classes, Wyoming is describing the differences between virtual currencies and electronic securities, each of deemed intangible personal property. However, Wyoming’s blockchain work did not go unnoticed as Colorado, New Mexico and Arizona are looking into comparable legislative work.

Frequency Formula In Excel (Example)

Frequency Formula in Excel

The FREQUENCY formula is a prebuilt integrated function categorized under a STATISTICAL group of formulas in Excel.

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It’s a statistical calculation that lets you know how many times a specific value falls within a specific range, e.g., Suppose a table contains multiple age groups of people. We can group them based on the age parameter, i.e., Age grouping (frequency of appearance for Different age groups i.e.

Child (0-12 years),

Adolescence (13-18)

Adult (19-59)

Senior Citizen (60 years and above)

Definition of Frequency formula in Excel

The frequency formula calculates or determines the supplied vertical array’s frequency distribution based on the Bins or intervals we supply.

The frequency formula counts the values in a range of Excel cells or arrays that fall within a range or bin.

The syntax for the Frequency formula in Microsoft Excel is as follows:

The Frequency Formula in Excel has two arguments which are as below:

Data Array: An actual range or array value is where you need to find out Dataset’s frequency distribution.

Bins Array: A range or array of intervals (BINS) for grouping values.

The frequency formula should be entered as an array formula for multiple frequencies. If we want to find out multiple Bins or return multiple frequency values, it should be entered as an array formula with the CTRL +SHIFT +ENTER option in Excel.

How to Use Frequency Formula in Excel?

Frequency Formula in Excel is very simple and easy to use. Let’s understand the working of the Frequency Formula in Excel with some examples.

You can download this Frequency Formula Excel Template here – Frequency Formula Excel Template

Example #1 – To find out a single Frequency in Excel

In the below-mentioned example, the Table contains a different number of age group entities. I need to determine the frequency of the age group under or equal to 10 years. Here Frequency formula counts how often values occur in a range or array in Excel.

Now, Let’s apply the frequency formula in cell C2. Select cell C2 where the frequency formula needs to be applied.

A dialog box appears where arguments for the frequency function need to be filled or entered. i.e. =FREQUENCY (data_array, bins_array)

Data Array: It is an actual range or array value where you need to find out Dataset’s frequency distribution; here, the range or array is from A2 to A18, So select the column range. i.e. A2:A18.

Bins Array: A reference or range or array of intervals (“BINS”) for grouping values.

Example #2 – To Find Multiple Frequency in a date range

In the below-mentioned example, the Table contains a member with different age entities. I need to determine or calculate the frequency distribution of different age groups of 17 members aged between 9 and 80.

Now, Let’s apply the frequency formula in cell E2. Select cell E2 where the frequency formula needs to be applied.

A dialog box appears where arguments for the frequency function need to be filled or entered. i.e. =FREQUENCY (data_array, bins_array)

Data_Array: It is an actual range or array value where you need to find out Dataset’s frequency distribution; here, the range or array is from A2 to A18, So select the column range. i.e. A2:A18.

Bins_Array: A reference or range or array of intervals (BINS) for grouping values.

Note: Different age groups are split into 4 age groups to be four bins_array values.

The result will be as given below.

Now, you can observe that only the first cell of the Frequency column has a value; the rest are blank.

Now, you can see the frequency result column; it displays all the missing values.

In the formula toolbar, you can observe the curly brackets for an array formula.

Things to Remember

Frequency Formula ignores blank cells or text values in Excel.

If the Data_Array argument in the frequency formula does not contain any values in an array or range of cells, then Frequency returns an array of zeros.

If the Bin_Array argument in the frequency formula does not contain any values in an array or range of cells, then Frequency returns the number of elements in the data_array.

Recommended Articles

This has been a guide to Frequency Formula in Excel. Here we discuss how to use Frequency Formula in Excel, practical examples, and a downloadable Excel template. You can also go through our other suggested articles –

Defichain Blockchain Is The Most Secured Option To Build Dapps

DeFiChain is a blockchain platform built to leverage the potential of decentralized finance within the Bitcoin network

Decentralized applications, or DApps, are essentially blockchain-based smart contract-powered versions of apps popularized by the Ethereum network. Now, who could have thought that you can run a distributed healthcare or fintech application where both consumers and providers have an equal say in how data gets aggregated and shared? DApps act just like traditional apps — a user shouldn’t even notice a difference — but provide much more in terms of a feature set. DApps represents a new way of interacting with personal finance. When one thinks of traditional finance, often money lending, borrowing, savings, and similar entities come to mind. Each of these is powered, if you will, by a central authority such as banks or other financial institutions. DApp developers choose secure and robust networks and pay close attention to bitcoin. Therefore, building Dapps on the DeFiChain blockchain is the best and most secured option, as it provides crucial benefits and opportunities.

What is DeFiChain?

DeFiChain is a blockchain platform built to leverage the potential of decentralized finance within the Bitcoin network. DeFiChain is supported by a network of nodes or computers to facilitate fast and low-cost transactions. It also aims to resolve issues relating to security, decentralization, and scalability. Launched in 2023, DeFiChain was created to offer financial services including lending, borrowing, and investing. As it is a decentralized platform, no single authority controls the network.

Now, why should you consider building dApp on the DeFiChain blockchain?

Using Bitcoin as an additional layer for security and mechanism for achieving high confidence immutability, DeFiChain brings a single-purpose, DeFi-only blockchain to the Bitcoin ecosystem. DeFi on Bitcoin is a lot to unpack, and along with the arrival of the long-awaited taproot soft fork, it may be the kind of development that heralds a new era of Bitcoin-based smart contract platforms. The most recent chain is always fully secure and immutable and can be checked against the most recent record anchored to Bitcoin. Over time, DeFiChain will space out the anchors at larger intervals. This anchoring mechanism ensures provably immutable records from day one and defends against attacks, hackers, and vulnerabilities that can cause concern in emerging chains.

Carbon-neutral network

Companies, processes, and products become carbon neutral when they calculate their carbon emissions and compensate for what they have produced via carbon offsetting projects. Offsetting carbon emissions, in addition to avoidance and reduction, is an important step in holistic climate action.

Using Proof-of-Stake serves another crucial purpose within the DeFiChain ecosystem. As it is a more efficient network and one that enables better energy efficiency, it paves the way for DeFiChain to become carbon neutral. Last year in November 2023, it was announced that DeFiChain is a 100% carbon neutral blockchain which is another reason why you should consider building your DApp on the DeFiChain blockchain.

Community-driven blockchain ecosystem

The blockchain ecosystem is a network of participants in a blockchain that shares business objectives and processes. Blockchains have surged in popularity ever since bitcoin introduced the world to cryptocurrency. There has never been a new technology that has grown this fast. All DeFiChain community members can contribute to this process through DeFiChain Improvement Proposals (DFIPs). It is a solid example of achieving decentralized governance and putting community members in the driving seat. Moreover, it creates a place for conversation and healthy discussion, which can push the DeFiChain ecosystem to new heights.  

In conclusion, the DeFiChain blockchain is a striking example of how DeFi systems, with continual updates, innovations, and refining processes, are becoming the stronger financial system when compared to centralized investing. While traditional pathways of investing are impeded by geographical restrictions and trading limits, DeFi is free of these problems.

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