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From an aesthetic standpoint, everyone is going to have their two cents on the necessity of it in the grand scheme of things. Simply by moving the discussion from the fashion sphere to the finance department though, the ambivalence in regard to whether or not this iPhone release is genuinely necessary quickly crumbles and clearly comes down on one side of the fence.
As we will learn in late January, Apple’s first quarter of the fiscal year 2023 is going to look after itself nicely, but in view of the Q2 figures and a long summer following, Jet White definitely needs to happen. Two key reasons must be paid attention to in order to understand the imperative of a Jet White iPhone for a healthier bottom line in the fiscal year of 2023.
Let’s kick this off by saying that by and large Apple is of course still flying incredibly high and unlike some, I am not going to exhibit the overbearing arrogance to tell you otherwise. With that out of the way, the Apple of late has seen quite a few hiccups and could be on the precipice of another negative record year. Yes the Q1 earnings report in January is going to look glorious for a variety of reasons (and good on Apple for that) with analysts predicting revenues of up to $76.96 billion – which would marginally best last year’s Q1 results – but that is hardly telling the whole story. The whole story namely comprises the fact Apple desperately needs that break, hopefully ending a negative streak of three quarters of year-over-year declines in revenue.
The answer to whether or not this negative record can be broken we will learn soon enough, and does not hinge on the possible introduction of a Jet White iPhone 7 some time around March. Yet it is important to remember that in spite of the assumedly strong figures that will be published by the end of January, it is not all smooth sailing at Apple. The truth of the matter is that the drop from the beginning of the fiscal year 2023 to Q2 and Q3 could be steeper than ever, which is why the new coating would play a crucial role. Here are the two central points to substantiate my claim:
— Sonny Dickson (@SonnyDickson) December 27, 2023
The iPhone SE vacuumIt somewhat befuddles me to think the iPhone SE happened this year, but it did see the light of day just this March. Accordingly, Apple had an absolute crowd pleaser in the pipeline for that critical Q2 spell following the holiday quarter. The SE succeeded at bolstering the sales revenue from March onwards, appealing to both Apple nostalgics and segments with less buying power. But where there is light, there is also plenty of shadow, because despite the additional revenue stream (let’s ignore product cannibalisation for simplicity), the drop in revenues from Q1’16 to Q2’16 has been appreciably steeper than the corresponding curve back in 2023. The graph following below visualises that by pitting quarterly revenues of the two years against each other. The green wedge is visible enough already, so just imagine the drop of the curve without the SE pulling its weight in 2023.
What does that tell us about 2023? The gist is that not even the iPhone SE in 2023 could save Apple from continuing their quarterly year-over-year decline. Now imagine the additional revenue of a new introduction to the iPhone family in March breaking away altogether in 2023, and the impact this would have on the revenue curve. It is by no means a long shot to say that the dropout would be considerably worse than what we saw in April this year, when Apple reported a drop of $8 billion in revenue in year-over-year comparison for Q2 ($58bn in Q2’15 to $50bn in Q2’16). A white and shiny iPhone 7 fresh on the shelves to grab in March could counteract the trend of a back to back plummet in Q2. If Apple were to forfeit the chance of a white iPhone boost, I believe the Q2’17 numbers could dwindle down to a dismal $40 billion.
Aside from the iPhone SE vacuum occurring in 2023, other variables need to be factored in to understand the seriousness of the descent we might face after peaking in late January: Apple Watch sales are still rocky (although we might get a glimpse of the potential of the Series 1 and 2 in January’s earnings report) and have gathered zero to negative momentum in 2023 (more on that later) and analysts are expecting the iPhone 7 euphoria to wane quicker than in previous years, eventuating in much lower shipment numbers in early 2023. With the shine coming off the iPhone 7 earlier than it did for its predecessors, the Jet White iPhone could be the lifeline Apple needs. Perhaps not to fully tide them over spring 2023, but at least to soften the blow.
Botched product launches for ChristmasNo matter how hard Apple is going to try to put a spin on this, PR language can not gloss over the monumental fail the launch of the AirPods has been. At $159, the product must harvest margins that will make any Apple executive salivate. Add to it the fact that hundreds of millions of iPhone users are potential buyers and Apple really forewent a massive chunk of revenue for what they label ‘Other Products’. This category also contains Watch sales, which as touched on before evidently stagnated through 2023.
I don’t mention the wearable at this point because I like to go off on a tangent, but rather because the slow rollout of Series 1 and 2 could be indicative of what the AirPods might suffer from as well: we do not know at what point AirPods are actually going to attain a fair market saturation, we are not privy to how bad the bottleneck situation is right now and how distant a future lies in which we can promenade into an Apple Store and grab a pair on a whim. The backlog could easily carry into Q2 and hamper the value of ‘Other Products’, which is going to be covered up by tremendous iPhone unit sales in Q1, but laid bare in Q2.
Beats X are suffering an even grimmer fate, one where we know next to nothing about a possible release in 2023. Just like with the AirPods, this is going to be an accessory badly needed to counterbalance (as much as ‘Other Products’ worth $2-5 billion can offset dwindling iPhone sales) the sales revenue hit to be recorded in Q2’17. Besides, never mind the opportunity costs for Apple with those two big cash cows not providing the milk they could and should have if handled more professionally.
As you can see in the data, ‘Other Products’ are a far cry from the worth of any other product category, even though they were designated to enjoy a huge growth spurt right about now. The botched launches are going to thwart that development for months into the fiscal year of 2023, again calling for an alternative product to iron out such shortcomings. This is again where the Jet White iPhone enters the scene, ideally coming to the rescue.
In conclusion, those should be the two major motivations for Apple to launch Jet White in March. Another rather tongue in cheek point to consider is that the success story of iPhone 7 is in parts surely down to the simple fact that they were finally offered in new, black colors. Mind you, that is not to say the iPhone 7 boasted underwhelming specs, but at the end of the day visual stimuli often make or break purchase decisions. It has proven to work beautifully for iPhone 7 in 2023 and it would be smart business to make use of that strategy one more time next March.
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‘Silver’ Program Rumored To Make Android Premium, Take On Apple
‘Silver’ program rumored to make Android premium, take on Apple
One thing lacking for Android is a proper place in retail. Though various OEMs have store signage or kiosks, with Samsung offering a robust “Experience” in Best Buy stores, Google’s Android doesn’t have a place. Apple has a well established retail presence, but has both the space and identity for such a move. ‘Android Silver’ is a widely rumored program that would give the platform needed presence and notoriety, but is it the right thing for Android?
When chopping up the ins and outs of Silver, we find a program that offers up a bit of what makes Apple handsets so attractive. Consumers will get a dedicated retail space to go to, trained staff who can help you with a purchase or support from the day you get a device, and the “best of the best” when it comes to Android. A special kiosks in carrier stores could offer up around five of the best Android devices, sold by staff specifically trained on both Android and those individual devices, and an official replacement program should our device be lost, stolen, or damaged.
The devices would be created by various OEMs to Google specifications, according to The Information. The program also limits the amount of non-Google apps, or “bloatware”, that can be cobbled into the software. The simplest way to think of Android Silver is like the Nexus or Google Play edition programs getting bigger in their respective scope and “going retail.”
It sounds lovely; a special section inside a carrier store where you can saunter in and get service, support, or shop for new premium Android devices blessed by Google. It’s a fresh take for Android, which has long been left to being a back-end solution for many OEMs who would likely be tapped for this program, instead offering a Google-centric solution that eliminates a lot of bloatware and headaches. There are, sadly, glaring issues.
Google’s relationship with — and treatment of — carriers is suspect at best. The constant nudge by Google to sidestep consumer reliance on carriers is great for us, but bad for business. The Nexus flagship has been void of Verizon support since the Galaxy Nexus days. Android Silver is aimed at the US market, and Verizon is the largest carrier in the US. The strained relationship there will have to be mended, and that’s likely to come on Verizon’s terms, of which this program flies in the face of. Verizon is not keen to simply let anyone outside of Apple (because they sell a ton of iPhones) dictate any terms to them.
The Android Silver program, of which LG and Motorola are said to be taking part straight away, is also offering up “premium” devices. The premium device market is slowly shrinking, making room for the mid-range device. Even the Moto X, which offers a fabulous Android experience, can hardly be considered a “premium” device. The HTC One (M8) is a more premium build, and Google has been in an extended bro-hug with LG for their Nexus phones the past two years, but what defines premium? More importantly, who defines premium?
If Silver aims to offer the best of the best when it comes to “pure Android” as dictated by Google, you can probably count Samsung (read: biggest Android OEM) out. Though they offer up a more pure Android experience with the GPe devices, they haven’t actually played nice with Google since the Galaxy Nexus — in 2011. There is also Tizen, Samsung’s near-proprietary OS, of which they’re now slowly rolling out.
It should also be considered how this program relates to Android Wear, Google’s incoming wearable OS. It can’t be coincidence that both Motorola and LG, who are said to be involved with Silver from the start, have wildly attractive Android Wear smart watches in tow. Both of those wearables are also quite “premium”, which adds a neat wrinkle to Silver. Is Google also going to be judge/jury for “premium” wearables?
There are also the current Nexus and GPe programs to consider. Does this Silver program go digital, or does Nexus go physical? Will there be a cross-reference to all of this, or is something going away? Should Google decide to eliminate one or both of the aforementioned Play Store device programs, will we be notified? Google hasn’t produced a follow-up to their Nexus 10 in two years, and hasn’t even acknowledged why that is.
Android Silver sound the part, and The Information claims it’s closer than previously reported on Android Community a few weeks back, but is it the right thing? Google has been serious about Android branding lately, asking OEMs to put a cute “Powered by Android” on the boot-up animations for various devices, but Silver may be a step too far. Creating an official caste system of devices, OEMs and possibly carriers might do more harm than good.
Why You Shouldn’t Use Google’s New “Disavow Links” Tool
There’s no doubt that some webmasters are excited about the potential Google’s new “Disavow Links” tool holds for removing the negative valuation associated with low value inbound backlinks. However, before you dive in and start pasting together lists of links to submit for Google’s consideration using the tool, there are a few weaknesses you’ll want to be aware of.
Specifically, here are three very good reasons to avoid using the Disavow Links tool on your website:
Reason #1 – Small Mistakes Can Have Major ConsequencesComments should be entered following the “#” sign (e.g., “# I have not been able to reach the webmaster to have this link removed”)
Each of these pieces of information should be listed on its own line, no matter how many links you’ve chosen to submit for devaluation. Once your file is complete, the entire thing can be uploaded to the Disavow Links tool within Google’s Webmaster Tools program.
Sounds simple, right? Well, in some cases, it will be. However, if your site is large or if your backlink profile is relatively complex, the size of this file will grow exponentially – increasing the possibility that typos and other mistakes will change the way your information is interpreted by Google’s processing programs.
As an example of just how wrong this process can go, imagine that you’ve uncovered a spam site that’s pointing dozens of bad links at you. You enter the domain into your disavowal file – intending to block all links emanating out from the site – but unintentionally spell the website’s address wrong. Instead, you accidentally enter the URL of a website that’s sending you dozens of good quality links and passing your website valuable PageRank. Once your file is uploaded and propagated across Google’s servers, these high value links are cut off, decreasing your website’s natural search performance as a result of the diminished link equity flowing into your site.
And yes, it’s true that Google offers mistaken webmasters some opportunity for redress by allowing them to upload files with any necessary corrections – but this isn’t a “better late than never” situation. Repairing mistakes made to a disavowal file can take weeks or months to propagate across the web, assuming you notice them in the first place. Even this slight disruption can result in a serious loss of web traffic and revenue, making it a good idea for most inexperienced webmasters to stay away from this tool.
Reason #2 – Identifying Diseased Links is a Time-consuming ProcessIn order to use the Disavow Links tool, you must first identify the diseased links that should be devalued within your backlink profile. Like so many things online, that’s easier said than done…
First, you must pay to use a program like Majestic SEO or Ahrefs (as the free list found within Google’s Webmaster Tools won’t give you access to all of the links found in your profile). Then, you’ve got to go over your list of backlinks with a fine-toothed comb in order to uncover any links that look even remotely suspicious.
But don’t think that you can just dump these links into a disavowal file, upload it to Google and call it a day. Given the risk associated with entering good links into your file on accident, it’s important that you carry out a little further investigation to conclusively sort the good from the bad.
Of course, that’s not to say that you shouldn’t submit a disavowal list just because it’s time consuming. If you have low value links pointing at your site, it’s important to do something about them – whether or not you’ve actually received an unnatural links notice or experienced a Penguin-related penalty.
However, I’d still argue that most webmasters will ultimately have better results by focusing their efforts on building better links in order to compensate for any lower quality backlinks that are discovered. As long as over-optimized spam links don’t constitute the bulk of a website’s backlink profile, it’s unlikely that these few bad apples will lead to diminished natural search performance – especially if they’re accounted for with a proportionate increase in newer, higher quality links.
Reason #3 – Disavowing links may have no impact on your site’s performanceFinally, be aware that Google doesn’t claim that it will take webmaster disavowal suggestions at face value and immediately devalue any listed links. According to the company’s initial announcement:
“This tool allows you to indicate to Google which links you would like to disavow, and Google will typically ignore those links. Much like with rel=”canonical”, this is a strong suggestion rather than a directive—Google reserves the right to trust our own judgment for corner cases, for example—but we will typically use that indication from you when we assess links.”
Basically, you could go through all the effort of diagnosing bad links and ensuring that your disavowal file is 100% accurate, only to have your requested changes make no difference in your website’s SERPs rankings. Currently, there are no documented cases of the Disavow Links tool resulting in a Penguin or negative SEO recovery, so take the hype surrounding this tool as a one-way ticket to better natural search performance with a grain of salt.
Overall, I’d recommend that most webmasters not worry about the Disavow Links tool at all, with the exception of those in a few well-defined circumstances:
Your site has lost rank as the result of the Penguin algorithm update, and you haven’t yet been able to restore your rankings despite working with external site owners to remove low value backlinks.
Your reconsideration requests following post-Penguin cleanup have been denied.
You’ve received an unnatural links warning from Google and have been unable to clean up the links identified on your own.
You can conclusively prove that your site has been the victim of a negative SEO attack (and really, this doesn’t happen nearly as often as webmasters believe it does).
You’re an experienced SEO who has spent enough time looking through backlink profiles to be able to diagnose low value backlinks quickly and effectively.
If you don’t fall into one of these groups, you’ll almost always be better off by investing your efforts into building better quality backlinks or working with past linking partners to modify your existing links than to worry about using the Disavow Links tool to request the devaluation of seemingly low value backlinks.
Image Credit: Shutterstock / Digital Genetics
Why White Labeling Agency Services Offers Great Opportunities For Smbs
White labeling can help SMEs/SMBs compete with the bigger players – here’s how
The concept behind white label marketing is not entirely new. There are many white label services that marketing companies use to make their lives easier. The big benefit of white labeling is that it allows businesses an easy way to expand their service offerings to their clients without having to develop the product or service themselves.
Many businesses don’t want to waste time and internal resources in areas that can take years to become proficient in. By offering white label services to your customers it can allow your company to specialize in your area of expertise and provide excellent customer service to your customer base in real time.
Template white labelling briefing for agencies and consultants
See a full guide to all of our editable templates that can be white labelled. They have been created to help members rapidly create audits and plans for many marketing activities with the emphasis on digital marketing.
Access the
Some of the more widely used white label services relevant to agencies include:
Search Engine Optimization
Email Marketing
Market Research
Social Media Management
Content Development
Web Design
E-Commerce Management
Sales Support
Conversion Rate Optimization
Reporting Dashboards
Online Ad Development
Reputation Management
Customer Loyalty Programs
Over time white label services have expanded into many aspects of business that some business owners may not realize. White labeling services like these are now fairly common:
Legal
Payroll
Accounting
Human Resource Guidance
Inventory Control
Help Desk/Support
These are all white label services that are readily available in 2023. Reachmail has compiled a list of all the white label services that exist today and created a useful resource that lists all the white label services that exist today. But just having a list of the services you can white label is not always reason enough to justify the move towards white labeling. Let’s further explore the benefits that come from white labeling.
White labeling your services saves time and money. You might like the idea of building out your own service offerings, but this can also take a lot of time and resources from your core business offerings. There is also no guarantee that your final product will be a hit with your audience. Investing in an existing and proven white label solution will save you not only time and money, but also human capital resources.
White labeling allows you the freedom to concentrate on what your business and employees are really good at. By investing in white label services, your business has the opportunity to focus on what you specialize in. Rather than spreading your employees and your internal resources too thin, you can focus on your core business and not in services that you have little to no experience in.
White labeling adds new revenue streams. This is one of the largest benefits of white labeling. White labeling can create new revenue streams by being able to offer more services to your customer base. This can also be a great way to attract new customers to your business.
White labeling allows small businesses to compete with larger businesses. Traditionally small business can have difficultly competing with larger businesses within their industry. They simply don’t have the man power to be able to offer all the service offerings that larger companies can. White labeling can level the playing field in this regard.
White labeling allows you to tailor your brands service offerings to align with your customer needs. This allows greater control for how your company markets itself. Traditionally this could be a tough situation where you have to say no to a customer because you lack the time and resources to take on a new service offering. With white labeling you can easily add these services that your clients are searching for quickly and efficiently.
White labeling allows for better growth opportunities for your business without having to commit to lengthy investments of both time and capital.
How To Use The Apple Freeform App On Iphone, Ipad, And Mac
When it’s time to visualize your thoughts and concepts, Apple’s Freeform whiteboard app is the ideal tool on iPhone, iPad, and Mac. This powerful productivity app lets you brainstorm on your own or share ideas with others with all the tools you need to bring your concepts to fruition.
How to Set Up Apple FreeformTo use the free Freeform whiteboard app, make sure your Apple device(s) are up to date. Your iPhone, iPad, or Mac will need to be updated to iOS 16.2, iPadOS 16.2, or macOS Ventura 13.1 or later.
On iPhone and iPad, you’ll see the app icon on your Home screen. On Mac, you’ll find it in the Applications folder or Launchpad.
When you first open the app, you’ll be asked if you want to enable iCloud Syncing. This allows you to access your boards on your other Apple devices. Select “Go to Settings” on your iPhone or iPad and open the Settings app. On Mac, open the System Settings app.
Select your Apple ID at the top. Choose “iCloud” and turn on the toggle for “Freeform.”
You may be asked to merge the local Freeform data with that on iCloud. Select “Merge” to continue.
Once you set up Freeform on your device, you’re ready to use its features.
Tip: if you are looking for a way to sign a PDF document on your Mac, the Preview app will work far more effectively than Freeform. You can even use your iPhone or iPad to transfer your signature to your Mac.
How to Create a Freeform Board
Select the Create a Board icon (pencil in a square) at the top of the app window.
When the blank board displays, you’ll see the default name of “Untitled” on the top left, which you can change. On iPhone, tap the three dots and pick “Rename.”
On iPad, tap the arrow next to the name and select “Rename.”
On Mac, select the current text and replace it with your own.
You can use the zoom option on the bottom left to increase or decrease the board space. Use the zoom drop-down box or the plus and minus buttons to pick a percentage.
Tip: learn how to zoom in and out on Mac.
How to Add Items to a Freeform BoardWith Freeform, you can add all sorts of items to your board to collect and display your ideas. You can also adjust each item to fit the space, change the font, or choose a color.
The customization options are in different places on mobile and desktop. On iPhone and iPad, these options are in the item’s toolbar.
Add a Sticky Note
Select the Sticky Note icon in the toolbar to add a note to your board, then enter the text.
Drag a corner to resize the note or select it to drag it to a different spot on the board.
FYI: read on to learn of other ways to add a sticky note on Mac.
Insert a Shape
Select the Shape icon in the toolbar to include a shape on your board. You can pick from a category in the pop-up window like Basic, Geometry, Animals, Activities, and more. Alternatively, you can search for a particular shape by using the magnifying glass icon.
Drag a corner to resize the shape or select it to drag it to a different spot on the board.
Add a Text Box
Select the Text Box icon in the toolbar and add text inside it.
Drag a corner or edge to resize the text box or select it to drag and move it anywhere you would like.
Insert Photos, Videos, or Links
Select the media icon in the toolbar to add a photo, video, or link. You can also insert a scanned document, use your device camera, or on Mac, add a sketch from the Freeform app on your iPhone or iPad.
Photos: replace the image, crop it, or view it in full screen mode. You can also apply a shadow, round the corners, and lock the image in place.
Videos: replace the video or view it in full screen mode. Like photos, you can apply a shadow, add rounded corners, and lock its position.
Link: edit the link, open it in your browser, duplicate the link, or lock its position on the board.
Good to know: unsure how to edit a video on Mac? We can show you how!
Add a File
On iPhone and iPad, tap the Media icon and choose “Insert From” to add a file.
Once you locate and insert the file, select it for additional actions. You can replace the file, view it in full screen mode, lock its position, or add a description.
Use Markup
On iPhone and iPad, you’ll notice the Markup icon in the toolbar. Tap it to display the markup tools like a pen, marker, and eraser.
Using markup, you can also jot down text with your finger on iPhone or scribble with an Apple Pencil on iPad.
Other Freeform Board OptionsYou can also duplicate a board, make a board a favorite, hide the grid layout, export your board as a PDF, or print your entire Freeform board.
On iPhone, open the board and tap the three dots at the top, then select an action.
On iPad, tap the arrow next to the board name and choose an action.
To export or print on Mac, open a board, select “File” from the menu bar, and choose an option.
Good to know: learn how to share files between Mac and PC on your network.
How to Collaborate on a Freeform BoardIf working on a board with someone else is what you need, Freeform provides you a simple way to collaborate.
Open the board and select the Share button on the top right.
Before you choose the sharing method, you can adjust the permissions at the top of the sharing pop-up window. Select “Only Invited People Can Edit.”
You’ll see access and permission settings along with an option to allow others to invite more people to the board. You’re able to adjust these settings later, too.
Choose a person to send the board to in Messages or pick an app like Mail, Slack, or another option, depending on your Share settings, to share the board.
Edit Shared Freeform BoardsAfter you share a board with others, you can manage the board permissions, invite others, or stop sharing the board.
Select the icon for your collaborator(s) in the top right and choose “Manage Shared Board.”
You can use the plus sign to invite more people, adjust the permissions near the bottom, and allow collaborators to add others. Additionally, you can copy a link to the board or stop sharing it with the options at the bottom of the settings.
How to Manage Your Freeform BoardsWhen you open Freeform each time, you’ll see All Boards front and center so that you can select one to work on. On the left side on iPad or Mac or using the arrow on iPhone, you can also choose from Recents, Shared, and Favorites. If you’ve removed boards, you’ll also see Deleted Boards that remain accessible for up to 30 days.
Tip: are your shared Freeform boards not syncing properly? It could be a network issue. Discover how to fix Mac Wi-Fi problems and dropped connections by following our guide.
Frequently Asked Questions Is there a Freeform app widget?Unfortunately, there isn’t yet a Home screen or Notification Center Freeform widget available for iPhone, iPad, or Mac. Hopefully, this is a feature Apple introduces later.
Can I delete the Freeform app?You can uninstall the Freeform app on iOS or iPadOS just as you can any other app. However, as of this writing, you cannot uninstall the app on macOS.
Is Freeform available on Windows?Unfortunately, the Freeform app is not available on Windows at the time of this writing.
Image credit: Unsplash. All alterations and screenshots by Sandy Writtenhouse.
Sandy Writtenhouse
With her BS in Information Technology, Sandy worked for many years in the IT industry as a Project Manager, Department Manager, and PMO Lead. She wanted to help others learn how technology can enrich business and personal lives and has shared her suggestions and how-tos across thousands of articles.
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7 Best Photo Editing Apps For Selfies On Iphone
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Smartphone cameras have come a long way in terms of sheer quality and color accuracy but you still can’t get a DSLR quality result, consistently. Not to mention the front camera is even worse off and you would need to touch up the pictures with selfie editing apps. While there is no shortage of photo editors for iOS or Android, apps with special features to edit your selfies are always a plus. Here are some of the best photo editing apps for selfies. Let’s check those out.
1. Focos- For Incredible Portrait SelfiesFocos is a photo editing app that adds a shallow depth of field to your selfies using computational photography. You can create beautiful bokeh, simulate a large aperture, etc. Not just that, the app also lets you simulate lens effects of bilinear lenses, swirly, creamy, reflex, and many more. You can use your finger or the Apple Pencil to precisely draw the depth map over a picture.
Focos also has the ability to add multiple light sources to your image which can take your seemingly normal selfies to the next level. The app is free on the App Store and you can unlock additional items with in-app purchases.
Get Focos (free, in-app purchases)
2. Lensa Editor- For Retouching Your FaceLensa Editor is a sophisticated photo editing app for selfies taken on iPhones that makes the tedious process of editing streamlined images. It is dedicated to editing selfies and accentuating your facial features. The app simulates blur effect flawlessly and you can either manually adjust the blur or choose between three presets.
Where this app shines is the face department. It has a dedicated slider for the face, neck, eyelashes, and even eye bags. You can change the shade of your hair color, adjust highlights, shadows, exposure, and other photography parameters. The reason I recommend this app is that you can adjust the slider and see the result in real-time. If you want to see a before and after comparison, simply long-press to view the original for instant visual confirmation of the changes.
Lensa is a subscription-based app that offers full features for $5/mo and you can edit up to 5 images on the free version.
Get Lensa Editor (free, $5/mo)
3. Face Edit- For Editing SelfiesLensa is a feature-rich photo editing app for selfies but it comes at a subscription cost of $5/mo. Face Edit is an alternative that does pretty much the same things but doesn’t cost a pretty penny. The app has powerful retouching tools that allow you to remove blemishes from your face, smoothen the skin, pop the highlights, and brighten up the eyes.
Get Face Edit (free)
4. Cymera- For Editing Photos For Social MediaCymera is a versatile photo editor that adds a lot of features dedicated to editing selfies and faces. Along with that, you get a standard photo editor with tools such as crop tools with built-in presets for social media. It also has a correction tool to adjust the color and other parameters of the image such as saturation, sharpness, brightness, contrast, etc.
Talking about specific features for selfies, you get beauty tools that can enlarge your eyes, stretch your smile, adjust the contours of your body, and slight liquid modification of the edges. Cymera also includes the popular image filters and lenses that you find on most photo editing apps for selfies. You should get this app if you want an app that includes features of a standard photo editing app with selfie editing tools.
Get Cymera (free, in-app purchases)
5. Pencil Photo Sketch Editor- For Sketch SelfiesIf you’re a fan of pencil-drawn sketches and portraits then you would love this app. It has those effects built-in and intelligently applies it to your selfies and turns them into professional-looking drawings. There are more than 15 effects of varying degrees that produce different results, some with color and some without.
Other than that, you also get a plethora of filters and a basic editor for those last-minute trims. The app is completely free on the App Store.
Get Pencil Photo Sketch Editor (free)
6. Facetune2- Professional Selfie Editing on iPhoneFacetune is an optimized selfie editing app that lets you create stunning portraits that go toe to toe with professional tools. The app has handpicked tools that you can use to quickly and efficiently edit your selfies. You can retouch your skin, remove blemishes, adjust contours of your body and face, align facial features, etc.
The addition of cosmetic tools such as sparkle effects, paint, backdrop, light, and relight are welcome. The whole point of using this app is that the computation in the background does all the work and you get the real-time results just by adjusting the values. You can get Facetune2 on the App Store for free but it has a subscription plan that starts at $5.99/mo.
Get Facetune2 (free, in-app purchases)
7. B612- Selfie Makeup AppB612 is one of the most popular photo editing apps for selfies takers that focuses on usability instead of cramming dozens of different tools. The app allows you to capture selfies in different beauty modes and record videos with the same effects applied to your face. It has a dedicated Makeup tool that puts a subtle makeup with the tap of a button and you can vary the intensity with a slider. Other than shooting in real-time, you also get access to a full-fledged editor that has all the standard tools such as face edit, cropping, color correction, portrait, bokeh, AR filters, etc.
B612 is a free app on the App Store and is completely free of any hidden costs.
Get B612 (free)
How Do You Edit Selfies on Your iPhone?These were a few of the best selfie editing apps that you must try if you are not already. The apps on the list are in no particular order and offer a slightly different set of features. You can use any app that fits the bill of your needs and let me know if you can’t find the app that you are looking for on Twitter.
Also Read: How to Edit a GIF on All Platforms
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